Real estate has a lot of data. Every day, MLSs process 1 billion data records and 100 million photos. Acxiom has more data. Acxiom is one of the many companies that supply businesses with consumer marketing data. They just launched a new website so that consumers can see the data that has been collected.

The website is AboutTheData.com. You can create an account and it will display everything that they have collected about you. They collect the amount of money you make, your credit card purchases, the rate of purchases made online vs. offline, marital status, family size, number of children, housing status, your age and the age of your spouse and children, and lots more.

You can opt out.

Acxiom believes that consumers should have access to the information that is collected about them. Through AboutTheData.com, you may log in to view your information. You may even make corrections to it. Their belief is that consumers will benefit by receiving better offers if they collaborate with Acxiom to improve data quality. Of course, you may also opt-out. If you do not want your consumer profile shared with marketers, you can let them know.

Acxiom as a marketing tool for real estate

There are a few marketing strategies that use data today in real estate. Perhaps the best-known strategy is marketing to expired listings or withdrawn listings. Some agents and brokers also market to homeowners who have recently received a notice of default.

However, the general method for real estate marketing is through listing advertising. This is fine if you have a listing, but buyer's agents have little to advertise. With Acxiom, agents or brokers can begin to develop intelligence about their farming areas, and improve the results of direct marketing efforts.

Check out AboutTheData.com and see what information is stored about you.