Tracking the effectiveness of your listings online is crucial to your agents'--and your brokerage's--success.

At least, that is, according to ListHub. Hundreds of brokers joined the listing syndication platform's recent State of the Union "meganar" for marketing statistics and tips, and for a look back at 2012.

As revealed by NAR's 2012 Profile of Home Buyers and Sellers, the internet is becoming ever more important to capturing real estate consumers. Ninety percent of consumers use the internet during the home search process, with 47 percent of those purchasing a home they found online.

But that's no surprise. What's more interesting is ListHub's use of first time buyer statistics as market indicators. In 2010, a full 50 percent of all buyers were first time purchasers, up from the norm of just 40 percent. ListHub postulates that while the first time homebuyer's tax credit may have played a part in the change, it's more likely that those that already owned homes were keeping their properties off the market, worried that they'd take a price hit in the shaky hit.

In 2012, however, those numbers returned to their usual levels, indicating a return of seller confidence. With the market is picking up steam again, ListHub offered advice on how can maximize the success of their online marketing efforts. Click through to the next page for tips and to view the full recording of the webinar.

How do you determine where to spend money advertising online? If you're spending money online to get leads, you need to track the results of your efforts in order to make wiser decisions. The top brokerages are disciplined in measuring results.

Many real estate professionals fail horribly in this area, however. While only 1 percent of consumers purchased a home found they in the newspaper, 27 percent of agents still advertise in newspapers! Even worse, 21 percent of agents advertise in magazines, although zero percent of consumers found their homes there.

Had those agents or their brokerages been tracking the results of their advertising campaigns, they would not have wasted so much of their budget on futile lead generation attempts.

If you're new to tracking metrics, it can be hard to know where to start. During the webinar, ListHub demonstrated how they make it simple with reports that track:

• Top publisher channels
• What geographic areas bring in the most leads
• Number of listing views
• Inquiries generated
• Agent performance
• Top property categories

Watch the webinar below to learn more:

For More Information

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• Visit ListHub's website
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