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Getting Started with Your ListHub Basic Account
Thursday, August 22, 2019 at 11:00 AM PDT This short training webinar is for ListHub Basic users (free account) and is your first step in learning how to create and manage an effective online marketing strategy using ListHub. You will learn how to access over 80 national publishers through our easy to use platform. You will also learn how to manage yours leads, redirect traffic to your website, and much more, including how you can ensure the accuracy of your online data. Register now!
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MLS Policy: Broker Attribution Back to the Drawing Board
This is great news! Multiple Listing Issues and Policy Committee voted to send the Broker Attribution policy change recommendation back for another look. It's an impressive move based on a recommendation by the NAR leadership during the Committee meeting. Why the recommendation for policy change?
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Real Estate Must Fix the Problems with Photography
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Zillow May Have Finally Justified Listing Syndication
Real estate is a fickle industry, cycling back and forth from favoring buyers to favoring sellers. It does not take an economist to develop a strategy for when to advertise for buyers and when not to. Certainly, real estate is in a condition of buyer saturation today. Brokers and agents who are advertising for buyers are mismanaging their advertising spend. Despite the lack of demand for buy-side advertising, Zillow continues to grow revenue, mostly by raising prices. At some point, the market will reverse. Days on market will stretch back out to traditional levels and drive competition for Zillow advertising. Zillow's revenue growth should explode. If Zillow can succeed when brokers and agents do not need to advertise to find buyers, imagine their success when advertising is required. To be clear, Zillow prices on volume and market demand. If there was no market demand, prices would not increase. They have publically commented that in some markets, prices actually go down because it is driven by dynamic pricing.
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Zillow Group Continues Tradition of Showing Consumers FSBO, Other Non-MLS Listings
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Changes to Flexmls Listing Syndication Options Coming This Week
Attention, brokers in markets that use Flexmls: your listing syndication options are about to change. FBS, the creators of Flexmls, are rolling out an update to the program's syndication options on Jan. 31. But don't worry—the update only changes language, not functionality. Starting Wednesday, references to syndication as "listing export" will be relabeled as "listing distribution." So where exactly will these new changes appear in the Flexmls system? Here are three major places within Flexmls that will be impacted by the update.
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Time for Brokers to Clean Up Online Profiles
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Marketing Automation to Fundamentally Change Real Estate Marketing
Real estate brokerages of all sizes can now access sophisticated marketing automation services that will help them drive growth, enhance their brand image, and increase recruiting success. Today, Imprev, a leader in marketing automation for real estate, announced a re-architecture of its Listing Automation services, allowing brokerages that work with listing syndicators to add advanced automation for the first time. "Until now, marketing automation services for marketing property listings have been largely limited to only the biggest brands in real estate," says Bill Yaman, President and Chief Revenue Officer of Imprev. "By integrating with listing syndicators, more brokerages than ever can get immediate access to Listing Automation services to drive their expansion, deliver brand image consistency, and attract successful agents." Casey Patterson, Marketing Director at Bellator Real Estate in Daphne, Alabama, notes, "In the past, advanced automation providers required a custom feed for automation—something that many brokerages just can't provide. That changed with Imprev's recent integration into ListHub, the nation's leading listing syndicator." ListHub is the nation's leading platform for listing management, serving more than 60,000 brokerage firms. Bellator, one of the largest independent brokerages in southern Alabama with more than 165 agents, was using another service that offered similar features. However, Patterson says it was not as advanced as Imprev, nor did it deliver the modern look and feel of Imprev. "We really needed an upgrade from our old system," she says. "Imprev has given us better service, better tools, and a fresher look. Agents have commented on how much easier the tool is to use and it requires a lot less training. When it comes to recruiting, brokers need a service like this to differentiate themselves from the competition."
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Setting Up and Maximizing Your ListHub Pro/Pro-Plus Accounts (9/22)
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Getting Started with Your ListHub Basic Account (8/31)
Wednesday, August 31, 2016 at 8:00 AM PDT This short training webinar is for ListHub Basic users (free account) and is your first step in learning how to create and manage an effective online marketing strategy using ListHub. You will learn how to access over 80 national publishers through our easy to use platform. You will also learn how to manage yours leads, redirect traffic to your website, and much more, including how you can ensure the accuracy of your online data. Register now!
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Getting Started With Your ListHub Basic Account (8/7)
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Getting Started With Your ListHub Basic Account (6/30)
Thursday, June 30, 2016 at 11:00 AM PDT This short training webinar is for ListHub Basic users (free account) and is your first step in learning how to create and manage an effective online marketing strategy using ListHub. You will learn how to access over 80 national publishers through our easy to use platform. You will also learn how to manage yours leads, redirect traffic to your website, and much more, including how you can ensure the accuracy of your online data. Register now!
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Getting Started With Your ListHub Basic Account (6/15)
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Setting Up and Maximizing Your ListHub Pro/Pro-Plus Accounts (6/9)
Thursday, June 9, 2016 at 8:00 AM PDT This short training webinar is for ListHub Pro and Pro-Plus customers. This class will teach you how to create your ListHub account and demonstrate how to access your listing presentation flyers, auto-email your Seller Reports to your clients, and make the most of your online marketing reports. Register now!
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Getting Started With Your ListHub Basic Account (6/1)
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Real Estate in Crisis: Is Nothing Better Than Something?
Real estate is a fascinating industry when it comes to making choices about something versus nothing. Again and again, we see individual agents, brokers, associations, MLSs, and franchises make choices to get something when getting nothing may be the better strategy. I doubt that this article will have any change on the bearing of the industry, but in some small way it may influence one or more decisions today or this week by a few people. Why Do We Sacrifice Long Term Success for Short Term Gain? In our industry, people too often say "yes" to a bad deal. An example of this would be the business model where an agent will rebate their commission to a consumer.  Why would a real estate agent accept a $500 flat fee for a transaction? Every one of us knows the hours of time and the level of training, tools, and expertise it takes to represent a consumer in a property trade. $500 is like accepting below minimum wage. I understand the justification. We hear stories like, "Well, it's only this transaction," or, "We will make it up in volume." That is sheer craziness. Every time a real estate agent agrees to offer their services at a loss, they feed the beast that will overrun their fair compensation. What I am trying to illustrate is that nothing would be better than something. Not accepting the loss on the transaction would be superior to accepting the $500. Whenever I make this assertion, I get no argument. Everyone agrees, but in agreement they deposit one caveat, "If I don't take the $500, someone else will."
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Attracting Online Consumers: Listings and Syndication
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Listing Syndication Basics for Brokers
Listing syndication is among the most important services provided by MLSs to support brokers in marketing their property online. Indeed, it is akin to the value of IDX, given that there is almost equal parity between the consumer traffic to broker and agent websites and their advertising counterparts, like portals. New people in the industry may need to be informed about what listing syndication is and how it works. And, some of us old folks may need to be reminded. Listing syndication is a process whereby a broker authorizes their listings to be sent to certain places like online portals. There are literally hundreds of online websites where brokers can list their properties for free. The leader in listing syndication is a product called ListHub, offered and operated by MOVE – the same people that operate Realtor.com. Listing syndication is normally a broker opt-in service. In other words, a broker's data should not ever be sent to one of these companies unless the brokerage authorizes it. I say normally because there are some unusual cases where the default is broker opt-out rather than broker opt-in. Check with your MLS. The ListHub product is not only offered by MLSs. I believe that just about every franchise organization also uses their service to syndicate from their database to some publishers, too. In that case, the franchise determines where the data goes, but typically the broker can turn it off. Brokers control ListHub through something called the ListHub Dashboard. It is an invaluable resource that has an on-off button that brokers can use to authorize the syndication of their data to hundreds of places. There is also a brief description of each website and even a scorecard that illuminates what those publishers do or do not do with the broker's data.
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Inaccurate Listing Data? Check Your Virtual Tour Solution
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MLS Not Ready for Direct Syndication
In no small way, the impact of Zillow and Trulia being disconnected from ListHub has caused troubled waters for many MLSs. Although ListHub continues to manage syndication to a wide number of sites, they no longer support two of the top five. What's the plan? MLSs are scrambling in every direction today. The biggest issue has been the data license agreement to Zillow. Everything was neat and tidy when ListHub had one agreement with each portal. Now Zillow is faced with hundreds of MLS agreements all with different terms. According to MLS executives, that is Zillow's choice. Efforts by legal firms to negotiate on behalf of groups of MLSs have been shunned by the Zillow Group in favor of individual contracts. Comedic Tragedy: Each Zillow Group agreement is confidential. It begs the question, how can the MLS inform the broker of what is in it? MLS Technical Issues The ListHub service has two features. The first is the broker dashboard for syndication preferences. The second is the data distribution server. The broker dashboard is the critical ingredient for direct syndication. It puts brokers in charge of where their data goes through a process known as broker opt-in or broker opt-out. MLS data distribution servers from most vendors (called RETS servers) do not have a broker dashboard feature. Some MLS system vendors like FBS were quick to add them. Rapattoni launches tomorrow. CoreLogic is planning their launch roll out with customers now. Paragon is in the research and planning stages. Beyond that, I am not sure.
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Listing Syndication Now Part of Broker Office Policy Manuals in Colorado
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ListHub/Zillow Divorce Stimulates Discussion
On April 7, 2015, the agreement between national listings syndicator ListHub (a division of Move, Inc., which itself is a subsidiary of News Corp.) and Zillow Group—the operator of websites and mobile apps with Zillow, Trulia, Hotpads, and other brands—will expire. ListHub will stop sending listings it receives from MLSs and brokers to Zillow Group, and those listings will not appear on Zillow Group sites and apps unless they are transmitted by other means. REALTORS® should understand this change and take steps to ensure that their listings are appearing where they expect them to. There is no official definition of syndication. The informal one our law firm uses is this: "Distribution in bulk of real estate listing records by or on behalf of the listing broker to portals that will advertise them to consumers on the Internet via websites or mobile apps." A "portal" is an entity like REALTOR.com, Zillow Group, Homes.com, etc., that displays listing information to consumers as advertising via a website or mobile application. A decade ago or so, ListHub formed to provide a service to MLSs and their brokers: ListHub would aggregate a single data feed from the MLS of all brokers' listings; ListHub would negotiate contracts with the portals; and brokers could control which portals received their listings via the ListHub "dashboard." ListHub became a national "listings syndicator," and hundreds of MLSs now work with ListHub, which sends brokers' listings to dozens of portals. ListHub acquired a competing syndication vendor—Point2—last year, making ListHub the only national listings syndicator working with a substantial number of MLSs. If you are a listing broker, you should know whether your MLS syndicates through ListHub. If it does not, you will not notice any change on April 8. Similarly, if your MLS syndicates through ListHub, but your brokerage has "opted out" of listing syndication or display on Zillow Group sites, the April 8 date will bring no changes for your firm. In short, if your listings are not going to Zillow Group through ListHub, the break between those companies will have no affect on you.
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Broker Best Practices for Avoiding Listing Delay and Inaccurate Data
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3 Keys to Evaluating How Portals Protect Your Brand
Love them or hate them, property search portals are a major component of the consumer search experience. That's why from now through the end of the year, we're taking a side-by-side look at what each portal offers so that brokers can make a more informed decision about which sites to partner with. In our last article, we explored the importance of frequent listing updates and looked at how often each of the three major portals updates their data. Today, we're shifting our focus to how each portal protects the data and integrity of your brand in three key areas: Use of AVMs Re-syndication or sub-licensing of data Inclusion of FSBO listings 1. Use of Automated Valuation Model (AVMs) An AVM is a mathematical property valuation that requires no human input. Property search portals often display them next to listings to give consumers a ballpark idea of what a home is worth. Zillow's Zestimate is perhaps the most well-known - and controversial - AVM on the market today. What makes portal AVMs a point of contention among real estate professionals is their accuracy, or lack thereof. As our own Victor Lund recently stated, AVMs offer "fuzzy truths" that can be either very close to a property's correct value or wildly off-base. Thanks to portal AVMs, agents and brokers are no strangers to conversations with sellers who think their home is worth far more than it actually is, e.g. "But Zillow says my home is worth..." Similar conversations happen with buyers who think the property they're interested in is overvalued simply because a portal's AVM told them so.
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Why Frequent Listing Updates are Better for Your Brokerage
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Trulia launches Get Fresh Campaign in support of data accuracy
Trulia launched its 'Get Fresh' campaign yesterday to help brokers secure the most up-to-date listings on Trulia through their MLS, for free. Fresh, accurate listings on Trulia generate the most brand impressions and leads, helping brokers create broad exposure for their brand to grow their businesses. Brokers that participate in the campaign and authorize their MLS to send listings directly to Trulia will be entered in the Get Fresh with Trulia sweepstakes for a chance to win $5,000. "We are committed to ensuring the accuracy of listings on Trulia, which is why we encourage brokers to work through their MLS to establish a free, direct feed," said Alon Chaver, Vice President of Industry Services at Trulia. "Trulia provides an ideal platform for brokers to accurately display listings in front of a large, transaction-ready audience, driving value for everyone in the real estate ecosystem." "Brokers who syndicate through their MLS get more accurate listings, which translate into better business. Some brokers and agents may not realize that when they go through third parties that are not connected to the MLS they are expected to proactively update listings," said Greg Manship, Intermountain MLS CEO and Trulia Data Connect partner. "IMLS wanted to eliminate this hassle, risk and liability, and get the best listing exposure and attribution for its members. Our direct agreement with Trulia accomplished that," he added. Since launching the Data Connect program last year, Trulia has been focused on working with over 12,000 brokers and 100 MLSs to make sure they are taking advantage of the benefits of sending direct feeds. Trulia notably added some of the largest and most influential MLSs in the country, including My Florida Regional MLS, The MLS™/CLAW, the Austin Board of REALTORS®, The Arizona Regional Multiple Listing Service, Intermountain MLS, and others. The company has also added important new broker partners to the program, including Edina Realty, based in Minneapolis.
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Unintended Consequences
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"Valuable" Real Estate Data: The Listing Syndication Debate
The Listing Syndication Debate is not new (01/26/2012, 01/31/2012, 01/31/2012 and many more). Okay, I am kind of late to the table on this, but the listing syndication topic has picked up steam in the area where I live along Florida's Emerald Coast. Because of the local discussion, I have started thinking about how the syndication process works and the current or perceived issues. I am not going to go into all of the arguments against syndication but want to comment on one notable argument--that syndication sites have "valuable" listing data (copy, photos, virtual tours, etc.), which the real estate listing agent and broker spent their time and money creating. Everyone with me so far? What's Valuable? Value: the amount of money that something is worth; the price or cost of something. My issue with this argument is how the data made its way to the syndication sites in the first place. For most of the cases, real estate agents and brokers chose to post their "valuable" listing data to these syndication sites with little or no rules to protect the integrity of the data and most of the time did it for free. The notion that there is value in listing data is akin to the diamond-water paradox. If you are not familiar with the paradox: water is more useful, yet diamonds command a higher price in the market. I put "valuable" in quotes not because I think it does not have value, but because the moment a decision was made to syndicate the listing data without compensation and adequate rules in place, they decided it had little or no value to them. You can not give something away and then claim its value is like that of a diamond. It's sounding like a bit of buyer's remorse, don't you think?
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MOVE Acquires Point2 Syndication Contracts
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Who Syndicated My Listings?
We have learned over the last half-decade of doing listing syndication that it is complicated, especially for firms that have multiple offices, multiple associations, multiple MLSs, and possibly a franchise or network. We call this overlapping syndication disorder and the existence of this disorder can lead to syndication fraud. Last month, Amy Gallagher of Century 21® Hometown Realty in California encountered a fraud attempt that was blocked by ListHub. This is an important component of our service that you may not be aware of. Gallagher's firm participates in three primary MLSs along the central coast of California and is also a franchise of Century 21. All three MLSs offer listing syndication and so does Century 21. Because the firm's listings overlap in some MLS areas (same listing in multiple MLSs), they choose to use the ListHub service offered through their Century 21 franchise as their primary syndication tool. Gallagher has a ListHub account in each MLS, but has the listing syndication turned off. In June of 2014, Gallagher received an email stating that her new ListHub account in a certain MLS was requested. The ListHub team alerted her that someone was using her broker credentials to try to create a ListHub account. The effort was blocked. "Without this fraud alert feature in ListHub, our listings could have been taken over and abusively syndicated!" she said. Since over 90% of consumers begin their home search online, it is essential that technology is available to support real estate professionals who choose to advertise their listings online within a safe environment. And if brokers want to block syndication, there should be a mechanism to support this option, as well.
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Road Map to Listing Syndication
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The Global Opportunity
Since 2007, NAR has conducted a yearly survey to measure the sales of U.S. residential real estate to international clients. The survey provides information about the origin, destination, and buying preferences of international clients as well as the challenges and opportunities faced by REALTORS® in the international market. Below are some of the key findings of the 2014 Profile of International Home Buying Activity. Record Sales Volume For the period of April 2013 to March 2014, the total sales to international clients has been estimated at approximately $92.2 billion — a 35% increase from the previous year! The Top International Sales From 5 Countries International buyers of U.S. properties came from nearly all over the globe, but the following five countries accounted for 54 percent of the reported transactions in the study: Canada China Mexico India United Kingdom
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Howard Hanna Promotes 5,700 REALTORS® on Realtor.com
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Euro Net Privacy Calls Brokers to Action
I have often been heard shouting about consumer privacy in real estate. Brokers and agents toss listing content onto the web with little care for their ability to take it down. If you ask a seller if they want their home advertised online with a dozen or a hundred photos of every quaint nook and cranny of their home, they shout a jubilant YES! If you ask a home buyer if they want the photos of their daughter's new bedroom published on 200 real estate websites, they scream a resounding NO! Brokers have not faced any legal action regarding this buyer privacy injustice yet. But it is coming. I cannot be the only one to see it. Here is how it plays out. Someone gets harmed and angry about it. The complaint gets routed to the listing broker who published the information that caused harm. The listing broker points their finger to the publisher, but the publisher says, "Not so fast – read the fine print of our terms of our terms of use. The broker assumes all liability when publishing listings on our website. Deal with it." The European Union is dealing with it. They are providing consumers with the ability to get stuff off the web. It's called the "Right to be forgotten." Europeans can go to a website and paste in URLs of information that is irrelevant, outdated, or otherwise inappropriate. Unfortunately those links are only removed from search, not from the web.
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Calculating ROI on Syndication to Publishers
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What's New With ListHub Global?
Real estate technology evolves at a brisk pace. Just today, we were updating our ListHub Global product review from last fall and realized that so much had changed with the listing syndication platform that it warranted a new article. What is ListHub Global? First, a refresher. ListHub Global allows brokers to syndicate their listings internationally while preserving the integrity of their data. This is crucial with overseas syndication, as an overwhelming number--75 percent--of global listings are inaccurate. ListHub Global solves this problem by pairing with international property search networks that comply with their standards for best practices and broker-friendly methods. This is accomplished in various ways by ListHub's different international partners. For example, their first partner, EdenHome, attains this by offering a framed-in search experience that's similar to the real estate classifieds powered by HomeFinder.com on various newspaper websites. Framing in the search results provides a seamless search experience for users while keeping the listing data safe on their partners' servers. That data is never released into the "wild" and maintains all the same protections afforded to domestic ListHub data. Regardless of their method, all sites in the ListHub Global Network are required to comply with ListHub's standard publisher terms, so that the broker's data is always protected and MLS-accurate. While ListHub's solution to the data problem is sophisticated, its user experience couldn't be simpler. Once activated, ListHub Global simply acts like another publisher channel. Brokers can access it through the same ListHub interface and the channel's traffic metrics are even available via their regular ListHub reports.
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Questions to Ask Before Sharing
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Crye-Leike to Halt Syndication to Zillow and Trulia on Thursday
Crye-Leike Real Estate Services, one of the largest real estate brokerage firms in the nation, announced that it would start limiting syndication of its listings in its Memphis region effective Thursday, Jan 23, 2014. Harold Crye, Co-Founder and President of Crye-Leike Real Estate Services, stated, "In accordance with company objectives to best serve our customers, we have decided to update our marketing approach and customize our listings online advertising depending on individual markets and prevailing conditions. Our foremost goal is to serve the best interests of the buyers and sellers we represent. We provide consumers with all the listings available in the markets we serve [it belongs to 40+ MLSs across 9 states], provide the entire photo/video content while ensuring that all the data is fresh and accurate with multiple daily refreshes." Consequently, it will not be sending an automatic feed of its listings to syndicators such as Zillow or Trulia. The strong performance of Crye-Leike's company website, crye-leike.com, over the past decade, is one of the critical factors impacting this choice. Gurtej Sodhi, CIO and Corporate EVP of Crye Leike Real Estate Services added, "Crye-Leike's web site currently ranks as one of the top sites in our markets and is a local destination site of choice for consumers looking to get reliable and accurate data on real estate properties in their markets."
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First Out of the Gate: Manage Online Leads and Respond Faster
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Authorship and Canonical Links on Real Estate Listings
We're continuing a holiday tradition of sharing our best articles of the year. This article from BrokerageU was originally posted to our MLS channel, but the issue is so important that we thought we'd share with our agent and broker readers, too. There have been multiple conversations about how REALTORS® / brokerages should force Zillow, Trulia, and realtor.com to use both authorship and canonical linking tags on listings. I want to take a minute and explain first what these are, and why this is a really big deal that should be carefully considered before acting. Please consider passing this post on via social media channels or using the email link below to other REALTORS®, MLS execs, etc. What is Google Authorship? A few years back, some very smart people at Google recognized something: they had all of these great posts but now way of knowing really who wrote them and if you liked the writer or not. Heavily optimized content was more valuable than good clean writing and sites like eHow starting gaining millions of page views for mundane topics. Google realized that when you're looking for good content, you want to know who the person is that wrote it and build an affinity with that individual. So they created something that was originally called AgentRank (now called Google Authorship). The idea was simple, figure out a way to tie an individual post to the person that wrote it. Soon after Google+ was launched, they then had a way to tie in the content with the person that wrote it. Have a special tag on each post you write link back to your Google+ page with a special tag rel="author" The correct way to display that is some HTML on your pages that look like this: Just to make sure people weren't saying you wrote the post when you really didn't, Google also implemented an authentication that required you to provide a link to the site you write on via your Google+ profile page. The benefit is that your posts then appear differently in Google and Google builds an affinity between the content you read and the writer that writes it. Have you ever seen a Google result that looked like this? That's Google Authorship in action.
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It’s 2013, Do You Know Where Your Listings Are?
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Syndication Platforms Improve Listing Accuracy
The Trouble With Accuracy Online ListHub's marketing reports show a 50% increase in consumer leads generated by popular publisher websites like realtor.com® and Zillow year over year. In the past four years real estate-related searches on Google have grown 253%, according to a joint study from the National Association of Realtors® and Google. We all know that consumers are online, but there are still a lot of questions surrounding how best to market listings online and deliver the most accurate and up-to-date information to consumers. Concerns about accuracy still emerge in blogs, articles, and conference panel discussions. One question is whether syndication helps to cure the accuracy problem - or causes it. Not all syndication options are equal. There are numerous ways for brokers or agents to advertise their listings online - including services provided by print magazine publishers, virtual tour companies, and single property website vendors. Most are unmanaged, meaning that they lack oversight and controls, and rely on hand-entered listing information. While brokers and agents may feel they benefit from the additional exposure from these programs, they are often rife with problems that lead to inaccuracies and ultimately damage the reputation of the brokerage. These unmanaged syndication programs do not have the tools that empower brokers to be effective, or the necessary protections in place to ensure that the listing content is not misused by publisher websites.
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Are Your Listings Being Hijacked?
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How SourceMLS Benefits Brokers
The Council of MLS, an industry trade group that allows MLSs to collaborate on common initiatives and share best practices, released a new initiative today called SourceMLS. The goal of SourceMLS is to develop an industry wide method that supports brokers with listing source validation. Listing validation allows brokers to take credit for having the best data quality of any consumer facing website. Listing data is widely distributed on the Internet today. Unfortunately, consumers do not have a way to know if the listing they are looking at is valid--really for sale, if the listing information is accurate, or even if the website they are on is legitimate. The committee recognized the need to develop a brand stamp or mark that may be displayed on websites that meet the standards for listing display. The stamp is a SourceMLS badge. With widespread industry adoption of the SourceMLS badge on legitimate websites, consumers will learn to recognize which property search websites they can trust. Participation CMLS membership is open to any MLS. To participate in the program as a broker, your MLS must be a member of CMLS. Ask your MLS executive if they are a member of CMLS. To display the badge as a broker or site owner, you must agree to the Guidelines and Trademark License Agreement. On the next page are the keynotes of the terms of use. Documents are linked below.
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Product Review: ListHub Global
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Aggregators, Realtor.com® Hot Topics at Broker Conference
Guest contributor Meg White of REALTOR®Mag says: Weeks after the National Association of REALTORS®' board of directors voted to give realtor.com® more flexibility in the properties it posts on its site, the issues surrounding listing data and real estate aggregation sites are still hot topics among brokers. The concerns of this segment of the association's membership were on full display at NAR's Real Estate Broker's Conference, held in Chicago Aug. 7 and 8. A session focused on "remaining relevant in the new age of real estate" featured two power brokers from different parts of the country: Sherry Chris, CEO of New Jersey-based Better Homes & Gardens, and John P. Horning, executive vice president of Wisconsin-based Shorewest, REALTORS®. Session moderator Robert J. Bailey, co-broker-owner of Bailey Properties Inc. in Santa Cruz, Calif., recalled a time when real estate brokers were "the keepers of information." "We clutched an MLS book to our chest," Bailey said. "Well, our role is evolving." Chris quipped that her institutional memory reaches back before MLS books, to the days of "tear sheets." "Back then, we were clearly the gatekeepers of information," Chris said. "[But] everything has turned upside down... Our role is shifting in this industry." NAR's board of directors voted July 24 to modify the association's operating agreement with realtor.com® to allow the site to display currently unlisted new homes, rentals, and listings from entities that are not REALTOR®-owned and controlled, as well as from brokers who are not REALTORS®.
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Choosing a Listing Syndication Solution
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Questions to ponder
It was a great time on the Internet yesterday. Obviously hard at work, I read this on Facebook: So, I went and read the rest of Bob's blog post. I don't know Bob well, but I have a friend that held a similar position and found the same difficulties. A guy who worked for another large publisher. His task was to build relationships with MLSs in order to gain the all-important direct data feed. Like Bob, he also hit a point where he felt it best to go do something else.
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The Challenges (and Opportunities!) of International Advertising
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A new tenor to integrated solutions for brokerage
I was in Seattle a few weeks ago, visiting a broker, when I encountered the Trulia team in the airport heading over to Market Leader. During the entire flight home, my head spun with ideas about how these two companies would blend their talents to serve consumers and the real estate community better. We have clients who leverage these companies to their fullest, and others who don't. It has never been the providence of a consultant to champion one strategy over another. Helping others execute the strategy that is right for their business to maximize their opportunity is our charge. Pick a plan and make it work. With that in mind, brokers are challenged with absorbing leads from multiple sources. LeadRouter does the best job, which is great if you are a REALOGY Franchisee, other brokers are left to their own devices. But LeadRouter ends at lead distribution – there is no follow up campaign capabilities. This causes all sorts of data problems related to tracking, distributing, and reporting on leads by lead source, lead quality by lead source, and lead conversion by lead source. ListHub and reDataVault have done a respectable job of helping on the reporting side, but there is more ground to cover to perfect those reports and get a full picture. Lots of broker solutions providers have engineered lead routing and lead management tools – but you often need a programmer named MacGyver to get it to work. Leads from publishers are all unique and require unique programing to capture the email lead, scrape the information, add it to the lead management database, then try to do something with it. It's hard. Once you do have your leads being routed, you need a solution to manage those leads. Brokers who have end-to-end CRM solutions like LoneWolf's brokerWOLF, Homes.com's Homes Connect, CoreLogic's AgentAchieve, or Real Estate Digital's rDesk have these capabilities. They are all integrated. This is also true of Market Leader's broker solution.
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Get Moving and Go Mobile!
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Whitepaper: Maximum Marketing - Part 2
This article is Part Two of a new whitepaper from ListHub. Click here to view Part One. Do Brokers Know What They Are Doing? Are brokers making an informed choice when they choose Maximum Marketing? As new publisher sites and models have emerged over the years, some industry participants have questioned whether brokers are demonstrating ignorance with their actions when they make these advertising choices. Do Brokers Need to be Protected From Themselves? So, we asked them. ListHub recently conducted a survey to learn what factors are important to brokers when deciding where to market their listings online. The survey was administered by both phone and email to 200 ListHub brokers who have selected "Maximize Marketing." We Found Out "Were you aware that you selected all of the sites?" First, we wanted to find out if these brokers were even aware of their selections. With 83% responding "Yes," we learned that the brokers knew the choices they had made. "Why did you choose to send your listings to all of the sites in the network?" The second question was open-ended. However, we received many similar responses. The common thread for these brokers was the importance of getting the maximum exposure possible.
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6 Steps Brokers Must Take to Protect Their Role in the Real Estate Transaction
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Whitepaper: Maximum Marketing
This article is part one of a new whitepaper from ListHub: Do Brokers Know What They Want? The research presented in this paper explores the foundation decisions that a broker must make regarding the advertising of their listings online, and specifically provides insight into the reasons why brokers choose to send their listings to the maximum number of available publisher websites. More than 200 broker-owners or principal brokers of real estate firms provided their detailed input to help us understand why they use the "Maximum Marketing" button in the ListHub application to select all sites for advertising their listings. Various industry participants have publicly voiced skepticism about whether brokers who use the blanket feature for sending their listings to all available publishers "have a clue" what they're doing. The data indicates they do! "ListHub's study takes a look at the reasons why brokers make their marketing choice, and underscores ListHub's continued commitment to support broker choices and control. From an MLS perspective, it is encouraging to know that many of the brokers who choose the broadest possible exposure for their listings are doing so with eyes wide open." - Russ Bergeron, CEO, MRED, LLC Introduction Debates continue to surround the advertising of real estate listings online. There is a wide sphere of topics and a broader range of opinions. One mantra, though, typically brings a collective nod of agreement: Brokers should be able to do what they want with their own listings.
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Whitepaper: Maximum Marketing, Part 2
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Whitepaper: Maximum Marketing
This article is part one of a new whitepaper from ListHub: Do Brokers Know What They Want? The research presented in this paper explores the foundation decisions that a broker must make regarding the advertising of their listings online, and specifically provides insight into the reasons why brokers choose to send their listings to the maximum number of available publisher websites. More than 200 broker-owners or principal brokers of real estate firms provided their detailed input to help us understand why they use the "Maximum Marketing" button in the ListHub application to select all sites for advertising their listings. Various industry participants have publicly voiced skepticism about whether brokers who use the blanket feature for sending their listings to all available publishers "have a clue" what they're doing. The data indicates they do! "ListHub's study takes a look at the reasons why brokers make their marketing choice, and underscores ListHub's continued commitment to support broker choices and control. From an MLS perspective, it is encouraging to know that many of the brokers who choose the broadest possible exposure for their listings are doing so with eyes wide open." - Russ Bergeron, CEO, MRED, LLC Introduction Debates continue to surround the advertising of real estate listings online. There is a wide sphere of topics and a broader range of opinions. One mantra, though, typically brings a collective nod of agreement: Brokers should be able to do what they want with their own listings.
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Trulia Buys Market Leader
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To Pay or Not to Pay… That Is the Question
Did you know that it's only in the United States that a real estate broker or agent can post a listing on a national portal for free? It's true – in most other countries you have to pay to put your listing online, just like we used to pay for a listing in the newspaper. But that doesn't mean that you will always get the leads from these websites without paying. But hey, we don't get the leads from our listings on broker and agent IDX websites, do we? So what's the difference? I guess it depends on how you look at this. Some brokers feel that they should be entitled to the leads from their listings, whereas other brokers feel that their main responsibility is to increase the chances of attracting a buyer to the property, regardless of who brings the buyer. That's up to you to decide, but for those of us who do send our listings to these sites, we can all benefit from asking the question, "How do I get the biggest bang for my buck?" or even, "How can I get the biggest bang for free?" Let's start with the free stuff. You owe it to yourself to setup a profile on these websites so that you'll show up looking good next to your listings, and increase your chances of getting the lead. This is a no-brainer, and we have an article that explains how to do this. Obviously you're going to get the biggest bang for your buck with paid enhancements. Just be careful. Make your decisions based on value and real data. Here are a few things to watch out for.
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Is Data Scraping Taking Money from Brokers’ Pockets? Realtor.com’s Curt Beardsley Says, ‘Yes’
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Stemming the Tide of Data Misappropriation
Gone are the days when REALTORS® would do the legwork and provide a stack of listings to buyers. Would-be buyers can view listing data any number of places online, though they tend to go in droves to the big online real estate portals (think realtor.com®, Homes.com, Trulia, Zillow). Yet, issues surrounding who owns the listing data, and how it is being disseminated across the Web—at worst, illegally and, at best, contrary to the intentions of its owners—continue to raise the ire of real estate brokers and online listings organizations. "Giving your data to a third party, who then wants you to pay them for business generated by that listing—either directly or indirectly—is analogous to lending someone your watch and then paying them later to tell you what time it is." –Alex Perriello, president and CEO of Realogy Franchise Group A growing number are asking how they can protect their data, their brands and their business from a rising tide of data misappropriation. What follows are some important considerations for protecting those hard-won assets—your listings. Understanding the Issues There are three areas are of primary concern: 1) data scraping; 2) data leakage; and 3) advertising practices of real estate portals. MLSs and brokers with effective websites tend to be most concerned about data scraping, which is the illicit copying or indexing of data by computer programs from a website. The second type of widespread misuse is data leakage, in which once-licensed data is repurposed or passed on for unauthorized uses.
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MLS Preferred Publishers? What is that?
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Choosing Your Publishers Wisely
This post comes to us from the ListHub newsletter: Making choices about where to send your listings used to be really easy--because most people just sent them everywhere! Remember that? That was before folks started to realize that not all sites are created equally, and some of them have business practices that don't necessarily mesh with your own. Our industry has come a long way toward having tools and information at our fingertips that help us to understand what all these websites do, and which ones might best "fit" our own company's business model. A few years ago, our team at ListHub launched The Channel Scorecard. This was the first step toward making the features and practices of each site transparent to brokers. The Scorecard was presented in both an online flip-book format, as well as an enormous matrix in a spreadsheet. If brokers took the time, they could look up sites to find out dozens of important items, like whether they provided fast response times, or whether the site also powered a mobile app. The Scorecard resource is still maintained by ListHub and available in the ListHub dashboard.
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To Syndicate or not to Syndicate, that is NOT the question!
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Monetizing Listing Data…Is it Possible? Let’s find out in 2013
This post is a response to Saul Klein's article, published here on RE Technology. What an exciting day in real estate media! 1000Watt Consulting is having a spirited discussion blog-to-blog with Dale Ross of NAR's RPR. And, in an exciting development, Zip Realty did a data accuracy study that somewhat mirrored the WAV Group data accuracy research performed for brokers--Redfin, Windermere, and Long and Foster. They concluded that 30% of the listings on Zillow and Trulia are not on the market. To keep things rolling along, my friend Saul Klein from Yardi published a spirited article about syndication that I would like to address. It would be sad for Saul's comments to be lost in the discussion about broker data. You may want to read Saul's thoughts before reading our response – but here goes.... WAV Group has long applauded the efforts made by Point2 to continue developing syndication strategy in our industry. We appreciate the opportunity to add our voice texture to the conversation about the future of syndication and how contract alignment can improve online property marketing for everyone. As for the question To Syndicate or Not to Syndicate?, our counsel has always been for MLSs and brokers to develop a plan that works for them in their market, execute the plan effectively, and measure the results to maximize the effectiveness of your strategy. See the next page for a few strategies.
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Is the MLS In Danger?
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Zillow Front Door: Are my listings going everywhere?
Whenever an announcement like the Zillow-Front Door announcement is made, brokers have questions about their data and where it is going. We call this the issue of re-syndication, and whenever an announcement is made made about one party sending data to another party, brokers should know. Zillow is not re-syndicating to HGTV's Frontdoor.com website. The first thing that I would suggest to any broker providing data to any publisher is to have a contract with the publisher that defines what they can or cannot do with your data. Most of the franchisors like REALOGY, Keller Williams, RE/MAX, and others have such agreements in place. If you are a franchisee, ask your franchise rep for a briefing on how they are protecting your data. Be aware, you must syndicate through your franchisor for this agreement to cover you. If you send listings from the MLS to the publisher, from your website to the publisher, from your virtual tours to the publisher, or allow agents to send them to the publisher using postlets or any other means, that data is not covered under those protective agreements.
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Metrics: The Secret to Your Online Effectiveness
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Sure You Can Aggregate It, But Can You Distribute It?
One of the joys of my world is to encounter the similarities of opportunity and challenge facing clients within the three industries in which we are currently engaged. Our thoughts trace back to a recent meeting in the Wexford County Road Commission garage in central Michigan. In attendance were twenty some county road superintendents each of whom is responsible for the treatment of snow and ice on the roadways within their county. We are there working with Western Star, a Division of Daimler North American and the manufacturer of what is undoubtedly the most technically sophisticated vehicle in North America. The challenge before the group is how to use technology to automate one of the longest standing tasks in the transportation industry--maintaining commercially passable roadways during the winter months. More specifically, how to motivate maintenance vehicle operators to use new technologies to both improve service delivery and, more importantly, to reduce the costs of highway maintenance. Ever present on the agenda is what to do about those who refuse to play. By way of background, the transportation sector has spent millions researching the challenge of improving highway maintenance while reducing costs for the cash strapped governmental units responsible for the task. The results have been most impressive. Manufactures like Daimler North American, Monroe and Rexroth have collaborated with end users like our road superintendents to design and manufacture equipment that approaches amazing in its ability to solve the challenges. New de-icing materials, new snow removal techniques, new abilities to measure road conditions and technologies that allow the perfect mix on materials to land perfectly on just the right road surface. All of these advances have transitioned the task from an art to a science. All that remains is to create a labor culture that is willing to coordinate its skills with these technologies without feeling competitive or challenged. In some ways, it takes us back to the tale of John Henry who used his physical power and a sledgehammer to unsuccessfully compete with a steam powered drilling machine in 1871. In other words, the transportation sector is committed to using technology to not just aggregate data but also to redistribute it in ways that will substantially improve its ability to generate profits, promote safe travel and improve the lives of all of its beneficiaries, including consumers.
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Are You Helping Third Party Listing Sites Outrank You? [Infographic]
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Listhub expands publisher filtering
With listing syndication expanding to 50 or more websites, brokers are challenged to keep up with the features, policies, and display rules of each site. In an effort to help brokers understand the differences between publisher websites, Listhub provides a broker dashboard that spells out the differences and enables brokerages to filter out websites that the broker does not like. Listhub expanded their filtering based upon feedback that they received from their customers, including MLSs, Brokers, and Franchise Organizations. The new features are: Refreshes Daily: The publisher posts new or updated listing information at least once a day. No For Sale By Owner: The publisher does not display FSBO listings Mobile App Available These three filters expand upon many of the other filters that support the broker in selecting a publisher: No Re-syndication Posts Redirect Link back to broker website Provides Error Reports
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Point2 encourages publishers to play nice
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How MLSs and MLS Vendors are Failing Brokers
Let me begin by saying that the remarks that follow do not apply to all MLSs. There are many that do an excellent job at servicing the data needs of brokers. The focus of this article is to talk about some of the common failures seen by WAV Group consultants trying to help brokers fix complex data problems. There is a fundamental understanding of the MLS that has been lost. Although MLS systems provide excellent services through the MLS software, many are failing at providing data services to the brokers and agents to power the many applications that live outside the MLS system. This failure needs to be addressed across the industry. At the heart of the failure is the resistance to adopt the most current version of RETS. The systems that power a brokerage probably will work fine with whatever RETS standard or FTP standard you offer if that brokerage is only in one MLS. If the brokerage belongs to more than one MLS, chaos ensues. Enterprise brokerages will be defined by brokerages that participate in more than one MLS. Most enterprise brokerages have a laundry list of technology applications that rely on MLS data from a variety of technology vendors. The brokerage goal is to apply a layer of consumer, agent, and business services that rides on top of multiple MLSs. The current broker technology ecosystem was outlined perfectly by WAV Group partner Michael Audet in a paper he authored called "The Shift in Real Estate Technology." (Review the webinar on this topic and download slides here.) View a diagram of the architecure of an enterprise brokerage on the next page.
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ListHub’s API and Golden Ruler Report Helps a Broker
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Product Review: Listings 360°insight Advisor for Brokers
We were excited to get a sneak peek at the new Listings 360°insight Advisor from Onboard Informatics. This innovative product is still in beta, rolling out in several technologically savvy MLSs (including MRED and CTMLS) within the next few months. However, the team at Onboard Informatics offered to let us take a look. As you join us on the tour, please bear in mind that the product is still being fine-tuned and users can expect some minor tweaks in the final version. Better Data, Better Insight, Better Business DecisionsOnboard Informatics sees their role as partners to the MLS and broker community. With Listings 360°insight Advisor, the goal was to create a platform that would provide unparalleled understanding about online consumer behavior and crystal-clear visibility of listing performance. They wanted this technology to speak to the needs of each of the unique subgroups in our industry – MLSs, brokers, and agents. The solution they crafted has three key characteristics that should be mentioned: The visibility gained from Listings 360°insight Advisor is comprehensive and universal. Professionals see data from participating  “online places” where listings appear, this includes the MLS system, the MLS consumer facing site, third party websites, agent websites, broker websites, and so on. Everywhere listings appear, Onboard is  tracking and sharing standardized results through 360°insight Advisor- providing users with true, comprehensive perspective of what’s happening online Listings 360°insight Advisor is tech-agnostic. It can integrate with whatever technologies are already being used (for syndication, compliance, licensing, and more); making it part of the MLS and brokers’ overall listing distribution solution rather than another standalone destination the real estate professional needs to go to. In addition, Onboard continues to integrate with new kinds of technology – for instance, their new integration with ShowingTime will soon incorporate showing data with other listing data. The data is presented in an easy-to-understand way. Listings 360°insight Advisor relies heavily on graphical representations of data in order to make the information more palatable and less intimidating. The user interface itself is also simple and clean, making navigation and use of the platform easier. If questions arise, the numerous “help” buttons throughout the system offer guidance.
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Contagion is a New Word for Brokers
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Three Secrets Third-Party Aggregators Don’t Want Brokers to Know
There's a battle raging between brokerages and third-party aggregators that compile real estate listings online and collect sales leads in order to sell them to agents and brokers. Several large brokerages are so unhappy with aggregators that they've turned off syndication in an effort to "get control" of their listings. But what's really at stake in this debate? Is it about preventing aggregators from using brokers' listings as a means of generating advertising revenues? Trying to stop aggregators from selling leads on a broker's listing to competing brokers? Eliminating outdated listings information and inaccurate home valuations on aggregator websites? All those issues are at the surface of this debate. But at the heart of the controversy is a problem that's more far-reaching and integral to the long-term survival of brokerages than just bad data. This is a high-stakes, winner-take-all war over search engine visibility. It's a battle for the attention of millions of consumers who routinely use Google and other search engines as the starting point in their journeys to buy or sell their homes. Real estate sites that are found at the top of organic search engine rankings are the early birds who get the worm. They get the first contact with prospective customers, and the first opportunity to build a relationship and beat out the competition.
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Product Review: ListHub for Brokers
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IDX makes sense for brokers, even those who won't syndicate
Rob Hahn has said there is no meaningful difference between IDX and syndication and that he thinks brokers pulling out of syndication are a harbinger of IDX's demise, but I think he's dead wrong. I'll try to make my point here in a post considerably shorter than one of Rob's Notoriously long ones. ;-) You can see Rob's post claiming (erroneously, I think) the equivalence of IDX to syndication here; regarding the Austin "kerfuffle" as evidence of the impending demise of IDX here; and offering further comments about Austin and IDX here. IDX is a critical service for brokers, and it's likely to remain one for at least the next couple of years, for at least four reasons. First, IDX offers listing brokers a different exchange of values than syndication. Second, brokers who want to have viable consumer-facing listings sites need IDX, because VOWs are not a viable option at present from the consumer's standpoint. Third, the listing broker gains absolutely nothing from withdrawing listings from IDX. And, finally, if listing brokers withdraw from IDX, the only possible winners will be the very syndicators with whom some listing brokers are unhappy. Listing brokers get something from IDX they don't get from syndication—other brokers' listings. A broker deciding whether to send her listings to Zillow or Trulia is considering an exchange, which in highly simplified form sounds like this: "Should I allow Zillow to use my listings to attract consumers to its site in return for the exposure my listings will get there?" With IDX, the equation is different: "Should I allow other brokers to use my listings to attract consumers to their sites in return for the exposure my listings will get there and in return for the right to display their listings on my site?"
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Edina Realty and Broker Syndication Choices
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Are Your Presentations iPad Friendly? Why REALTORS Are Embracing Tablet Technology
With over 55 million units sold through the end of 2011, Apple's iPad has quickly become one of the most successful consumer products in history. With its vast array of features, outstanding resolution and extreme portability, it's not surprising that the iPad has also become the premier presentation tool for real estate professionals and their consumers. However, while there has been significant adoption of the iPad throughout the industry, many brokers and agents are struggling to transition their listing presentations to a tablet device, searching for a simple and efficient strategy that allows them to take advantage of the rich feature set the iPad offers. At the Leading Real Estate Companies of the World® (Leading RE) 2012 Conference in Orlando, Fla. last month, John Lim, CEO of New York-based Mobile Real Estate, LLC (MRE)—one of the industry's most progressive providers of mobile solutions—unveiled a beta version of MRE's new Tablet Listing Presentation product for Leading RE member and long-time RISMedia Power Broker Coach REALTORS®. With 19 offices and 650 sales professionals, Long Island, New York-based Coach REALTORS® closed more than 2,400 transactions worth almost $950 million in 2011 (according to RISMedia's 24th Annual Power Broker Report).
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Howard Hanna Syndication Announcement
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To Syndicate or Not To Syndicate, That Is The Question
Jim Abbott, broker and president of ARG Realty, took to YouTube to give what many consider a very well-reasoned explanation for his company’s decision to no longer syndicate to third-party syndicators.   Much has already been said about his, and Edina Realty’s, actions. You can agree or disagree, but Mr. Abbott’s explanation is compelling. The rallying cry of agents and brokers alike sound all too familiar, so today we talk tactics for beating the 3-headed syndication beast (Zillow, Trulia & Realtor.com). However, we go about in a different way.
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On Compensation for Listing Data
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How Listhub’s Real Estate Network Works
It is not uncommon for detailed questions to arise whenever there is major change afoot in the real estate industry regarding data. Listhub’s announcement of the launch of the Real Estate Network precipitated many questions regarding a broker’s ability to manage and control websites that display their data. The Listhub Real Estate Network includes the opportunity for any broker to publish listings on Century 21, Coldwell Banker, RE/MAX, and the Realty Executives websites. WAV Group has researched this topic of the Real Estate Network with executives from Listhub and we have great news to report. They did it right the first time! Brokers who would like to publish their listings on Franchise or Network websites may do so on a site-by-site basis. The ConfusionListhub uses a term called “Channels” to describe places where they will transport data on behalf of a real estate broker. In most cases, a Channel represents a single entity. For example, brokers sending listings to HUD are assured that their listings will only be used on USHUD.com. Brokers are interested in knowing if each of the Real Estate Network sites will be treated as one channel, or if each Real Estate Network member site may be selectively chosen. The press release last week was not clear on this point.
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MOVE Launches the Real Estate Network for Franchises
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The Realities of Working with MLS Data
Guest contributor Chris Freeman of WolfNet Technologies says: A couple years ago, I spoke at the Inman Connect real estate conference, in a session titled, “MLS Hell: Coping with Data Normalization in an Abnormal Industry.” From the title of the session alone, one can get a sense of the direction in which it went. WolfNet, being an IDX provider to the real estate industry, currently works with approximately 350 different MLSs, importing MLS data directly from each of the respective MLSs and making it searchable on the web for our Realtor clients. Other than a handful of MLSs which have merged, and two MLSs which share the same data format, all of the property data imports are completely different. RETS, the Real Estate Transaction Standard (www.rets.org), as the name implies is a set of standards to which all MLSs make their information available to the real estate industry. Although the advent of RETS has been an improvement over the former method of FTPing flat data files, it has not resolved the primary issues of different data, data types and definitions between MLSs. Ideally: RETS would make vendors’ data import scripts all the same All MLSs would use the same version of RETS All MLSs would use the same data column names and data types All MLS rules and regulations would be the same All MLSs would provide documentation for their data and data access All MLSs would notify vendors of changes before they occur RETS organization would provide very strong guidelines and recommendations We would have peace on Earth
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Zillow’s IPO: Reflections on Day 1
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A Closer Look at reDataVault by LPS
We understand that one of the top challenges for MLSs and brokers today are the decisions they must make about their data. One product providing a solution for MLSs to manage their data is reDataVault offered by LPS. Now, that product is also available for brokers. We sat down with Ira Luntz, VP of Data Products at LPS, to learn more.
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Midyear Recap: RPPSI, Listings on Social Media, and the Franchisor IDX Policy (and Why I Will Opt In)
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Useful Listing Syndication Terms Learned at Mid-Year
Today I was present in various meetings (before the fire in my hotel, of course) and one takeaway I thought would be useful to others was information from the CMLS Workshop on listing data syndication. There are often terms out there that people don’t know exactly what they mean, so I thought it might help to get these written down in the blogosphere for others. Consider it my listing syndication dictionary thanks to CMLS and volunteers to helped pull the first “Brings It To The Table” meeting together. A special thanks goes out to the organizers for a provocative discussion.
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Are Your Listing Descriptions Designed to Capture?
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Have You Fallen into the Trap of Listing Syndication?
Guest Contributor Bill Rovillo says: I believe the REALTOR'S® biggest blunder was welcoming listing syndication with open arms. This sad situation started shortly after the advent of the Internet. Big brokers watched this new medium with amazement and wondered how it would fit into their marketing and sales plans for the future. They imagined being able to have all their listings on the Web, with stats and tax data and all kinds of graphs and sales predictions; things that make you go "ooohhh."
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Listing SIN-dication
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The Real Goal of RPR and CoreLogic
I just returned from speaking at the Leading Real Estate Companies of the World conference in Las Vegas. Leading RE is an amazing group of independent brokerages from across the nation and the world. The Leading RE network represents the largest non-franchise organizations from every marketcenter - I think they have about 600 broker members. Admittedly, my talk to the brokers likely represented the most boring session at the conference - Data Licensing, Listing Syndication, and an explaination of new IDX policies from the NAR MLS Policy committee. Notwithstanding, a few hundred broker owners joined the meeting indicating that they appreciate the importantance of paying attention to their data use policies.  
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Listing Syndication - Who's Cited as the Source?
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