Same Internet – New Device

Many recent Monday Morning Mobile posts have focused on topics related to mobile web, not only on how fast mobile web adoption is growing, but also on how much money mobile web is generating as a commerce tool. What the mobile industry as a whole has accomplished since 2007--just five short years--is light years beyond what the traditional web accomplished.

Mobile devices not only give us more access, but combine additional tools that allow us to interact in ways our desktops never could. Click-to-call and location based searches are prime examples of that. The way in which we are able to interact and connect through mobile makes it far more relevant than anything we have experienced thus far. The sheer size of the still untapped opportunity is what leads companies like Google to think mobile first.

In a recent post of the SearchBlog, Laurie Sullivan wrote about Yahoo's estimate that 20% of its search traffic will come from mobile by the end of 2012, according Shashi Seth, Yahoo Connections SVP. Much of this credited to their new browser, Axis, which they released just last week for smartphones and tablets. In preparing this browser for release, they spent over two years talking with Apple to ensure the browser would run on iOS as well as Android devices. All of this is an effort to design a platform that would generate higher revenue per search share on mobile devices. Seth said Yahoo plans to leverage their existing 700 million users to gain distribution across devices. The story goes on to note that Yahoo's year-over-year trend appears to be strong through the first half of Q2 2012 as it relates to display advertising sales across home pages.

The point is that the world's largest internet companies are all preparing themselves for the increased amount of traffic and, more importantly, revenue that will accompany the transition to mobile search. Given that the overwhelming majority of home buyers start their search on the internet and people will be accessing the internet from their mobile devices, it makes sense to prepare your real estate brand for mobile users. This means creating a mobile initiative that, if nothing else, includes a mobile website that formats to fit any mobile device with internet access.

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