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Compass Launches New Consumer Experience, AI Capabilities
Compass on Wednesday announced several new product enhancements, bringing it closer to realizing its vision of a streamlined home buying and selling experience powered by the industry's first end-to-end software platform. As part of its efforts to empower consumers engaged in real estate transactions, Compass launched updates to its web and mobile search experiences, including:
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Accolades Continue for Broker Public Portal with Homesnap: 38th Fastest Growing Company in America
Be sure to pick up a copy of the September issue of Inc., which features the top 500 companies named to the 2019 Inc. 5000 list. Homesnap's three-year growth rate since partnering with the Broker Public Portal (BPP) is a whopping 6,176.7%. Broker Public Portal with Homesnap reaches over 200 markets across America and is now accessible to over one million real estate professionals! This massive expansion has led Homesnap to become the third fastest growing company in America in the real estate category. The net effect is a win for real estate agents, brokers, and their MLSs, and may spell doom for Zillow Group.
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Help Me, Don't Sell Me: The Future of IDX
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Broker Public Portal with Homesnap Hits Milestone: 1 Million Agents
All I can say is WOW! In the real estate market, we TALK about doing a lot of things, but many of our ideas do not come to fruition. Contrast that with Broker Public Portal (BPP) with Homesnap. In less than 18 months, this highly successful initiative has been rolled out to more than 1 million agents. Like every new idea, there have been--and still are--critics of this initiative. I think it's worth restating just a few of the reasons why I believe BPP with Homesnap is a winning strategy and program that is helping to strengthen the real estate industry's ability to generate listing exposure and leads affordably and effectively.
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You Can Beat the National Portals with This Strategy Today
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Client Engagement Leads to Early Buy-in
Glen Moss, a broker from Austin, Texas with more than a decade of success in the real estate industry, takes client engagement seriously. He believes securing an early buy-in from would-be homeowners gives them ownership of the process. And he uses the RPR app to do so. "As soon as my clients are in the car, I give one passenger my wifi enabled tablet and ask the other to use his or her smartphone," said Glen, who holds several leadership positions with the Austin Board of Realtors®. "One touch opens the wide world of RPR." Glen first directs his buyers to the app's map feature which is guided by the phone's GPS. He explains the color-coded icons ("for sale" or "recently sold," among others) and shows the client how to move the map around to reveal on-and-off market properties in surrounding areas. Frequently, a client will find a listing not included on their tour. Right there in the car, Glen will show his buyer how to pull up the property's characteristics, photos, taxes, history, and hundreds of other datasets. "They are simply amazed by what they see," he said.
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Discover MLS-Touch!
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Discover MLS-Touch!
Tuesday, February 9, 2017 at 1:00 PM PST MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Broker Public Portal Inks Deal to Become Homesnap
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[Infographic] Mobile Use in the Real Estate Industry
Go mobile or go home – it's a cliché marketing slogan, but it couldn't be any closer to the truth. Mobile use, especially amongst millennial buyers, continues to grow at an exponential rate. Consumers want the option to browse, purchase, chat, and generally reach their favorite brands and services while on the go. For real estate professionals, it's important to understand the way your clients utilize this platform throughout the home buying process. How your website and property search performs across multiple devices is critically important to lead capture and consumer engagement. Sites that aren't optimized for mobile miss out on new leads and sales. Still not convinced of the importance of mobile? We've compiled an infographic full of insights on how consumers are using mobile within the real estate industry.
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Discover MLS-Touch! (9/26)
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Discover MLS-Touch! (9/15)
Thursday, September, 2016 at 1:00 PM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Discover MLS-Touch! (8/24)
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Rate My Favorite Learning (8/18)
Thursday, August 18, 2016 at 10:00 AM PDT This session is for agents who are looking for a better way to engage with their clients, especially Millennials. Benefit to the Agent Pro Agents are able to give their clients a branded website that allows friends/family to rate their favorite properties As a Pro Agent you have access to all ratings and comments from your clients unique influencers Gain exposure to potential leads that invite their friends and family to rate their favorites. Client Benefits Provide clients a tool to easily communicate with their friends/family during their home buying process Perfect tool to provide those Millennial buyers who are looking for instant feedback while they search for their favorite property Register now!
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Discover MLS-Touch! (8/10)
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Turning Your Real Estate Business from Good to Great
As a real estate broker, your goal is to generate leads that will increase business for your agents and company. You probably already have an eye-catching website that generates leads. Your business is good, but is it great? To turn your business from good to great means incorporating some of today's latest technologies into your overall marketing strategy. Start with a mobile responsive website design. A mobile responsive website design automatically scales its layout and content to fit whatever device visitors are using at the time. With 89 percent of new home buyers using mobile search engines, it only makes sense to give your visitors a modern and easy-to-use website. Still a little unclear about what makes a responsive design such an important part of your digital marketing plan? Here Are Our Top 6 Reasons to Go Mobile Responsive: 1. There are plenty of reasons to implement a responsive design for your website; however providing a better user experience tops the list. Your website should look and function phenomenally whether a smartphone, desktop or tablet is being used. A better user experience decreases bounce rates, increases website conversion and enhances your brand image.
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Discover MLS-Touch! (6/22)
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Discover MLS-Touch! (6/7)
Tuesday, June 7, 2016 at 10:00 AM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Long and Foster Combines Mobile Search with Mortgage Pricing
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Broker Members of The Enterprise Network Hit Mobile Milestone
We have been talking about mobile in real estate for far too long now. Two years ago Trulia, Zillow, and Realtor.com all announced that mobile was passing other methods of accessing their site. As brokers began to adopt mobile solutions, the debate about mobile browser vs. mobile app went on for an eternity until everyone put down their guns and agreed that the answer is both. One of the broker website service providers that we have been tracking is Booj or The Enterprise Network. They offer a good benchmark because of their unique client base. If you are not familiar, here is the scoop: The Enterprise Network only works with one broker in any given market. As a researcher, this eliminates the network effect that can often happen when a mobile solution is adopted by many firms in a given area. No franchise means that the brokerage is standing on their own brand to drive awareness and adoption of mobile. Many franchise organizations drive mobile adoption in local markets, i.e., Century 21 Hometown Realty gets all of the mobile traffic in their area for Century 21. The Enterprise Network is geographically diverse. They cover the major market centers across America, mitigating geographic bias. I think that they have 32 brokerages across the nation representing 15,000 agents. Again, the average size of the brokerage is somewhat in the middle or "lower upper" in terms of agent count. Huge firms like Weichert, Howard Hanna, Long and Foster, and the like can distort research.
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Mobile Use is Increasing: Why This Matters for Real Estate
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Google’s Push for a More Mobile Internet
I'll admit that I don't particularly like to use social media myself for my own business purposes, but it is often a necessary avenue for many. Much like for my own day to day purposes, I don't have a great deal of personal need to rank well in Google (most of the Gordon Wallaces in the world appear to be either footballers or Physicists). But while I don't have a particular need to benefit from these myself, I do have to be aware of changing trends and popular topics as they flare up in order to properly assist the direction of our own products as well as answer client questions or concerns. So, let's talk a little bit about Google's (seemingly) new push for a more mobile-friendly internet. Whenever I talk about Google, I always feel the need to preface things by reiterating to the audience that they are a business, and as a business need to generate a profit. They still primarily do this through their ad revenue (more on that topic here if you like). Though they are currently experimenting with a subscription based model to replace Adwords on certain participating sites, with the volume of traffic they receive to Google.com you're not going to see that revenue mix changing dramatically any time soon. So, how do they keep the traffic flowing to Google.com and keep their revenue up? Keep a positive user experience going – and on mobile that means highlighting sites as "mobile friendly" before you click through.
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Product Review: Lead Manager
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Leading the Mobile User to Your Website
The Internet has done a lot to change and enhance the way we market and the ways in which consumers can access information about real estate in general and properties specifically in geographical areas. It's all good, but we need to keep pace with advances, and staying ahead of the competition is nice too. Mobile device usage is skyrocketing: 91% of people on earth own a mobile phone 56% of those are smart phones Of the seven hours per day in media consumption, here's how we spend our time: Mobile - 1.8 hours T.V. - 1.5 hours PC - 1.6 hours Other - 2.1 hours People are buying online with mobile devices, it's hard to think of a more mobile activity than driving around neighborhoods checking out homes for sale. It's the ideal situation for the real estate professional to take advantage and guide the home shopper to their website. We've come a long way from sign riders with our office phone number or our name on them. We've moved through brochure boxes to website domains on riders. However, we can be more focused than that.
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What’s Your Mobile Strategy?
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Staggering Mobile Traffic Growth: What Brokerages Need to Know Now
Guest contributor Joel Maas says:  It happened the entire time I stood in line for coffee this morning. It didn't stop while I was at dinner the other night. It was going on every second of the last concert or sporting event you attended, and even while you walked down the sidewalk. Heck, it happens while I am watching TV with my family. It seems no matter where you are or what you're doing, someone around you is on his or her smart phone. What used to be a rude habit has now become a cultural norm, and there's no indication the course will ever reverse itself as millions of new smartphones are activated in the U.S. each day. Those people aren't all working. Many are using their mobile phone as a convenient avenue to access the things they would have checked anyway. That means checking email. It means logging onto social networks. It might mean shopping, finding a quick answer, or doing more extensive research. When I joined Delta Media Group, I heard over and over again the importance of brokerages having a website optimized for mobile customers. Not because all people are searching for homes from their cell phones rather than their desktops (though statistics highlighted in our new White Paper show mobile real estate website searches are growing rapidly). It's because people now expect the ability to access everything from their cell phones. This explosive mobile growth trend is why Delta decided to author its latest white paper,"The Mobile Customer Experience: Trending, Optimization, and Application." In this paper, we publish statistics and insight gleaned from our national customer base of REALTORS®. I interviewed our CEO, Mike Minard, to get his perspective on why this paper is important and preview some of the topics discussed therein.
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The Mobile Customer Experience: Trending, Optimization, and Application
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Mobile Responsive Design For Real Estate Websites Is A Mistake
It's hard to ignore. The buzz this year has been all about the push for responsive designs. The sales pitch is "You need to make your site display properly on a mobile device." Well I think it is crappy advice. Especially for real esate agent websites. Consider what the audience is looking for when they punch up your site on their mobile and we'll see how responsive design fails to match this. When your audience is on their phone, they have only a few common actions in mind. Contact you. Email/Text/Call. See/Search Properties in the area. Vet you. They are not (initially) looking to: Read your blog See all your blog categories Read about all your neighborhoods Read about the buying/selling processes Search your site Subscribe to your feeds/newsletters/updates Compare schools Fill out dream home request form See all the crap in your sidebar Etc.
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What are On-the-Go Homebuyers Searching For?
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Your Mobile Real Estate Website Just Got a Lot More Important
This post comes to us from the Delta Media Group blog: Perhaps this past July Fourth weekend can serve as an example. We live and function in a busy society that's always on the go, and that lifestyle parlays into the absolute necessity to grab information through the most accessible mobile means. As stated in a recent article by 1000Watt's Jessica Swesey, "The mobile call to action has reached maximum urgency for brokers." We've been saying as much for the past few years, but there's no more time to keep talking without action. Google has made this official. Last month, they announced that their new mobile search engine ranking changes will negatively affect those websites that have a poor presence on smartphone searches. Translation: If you don't have a great mobile real estate website, or mobile website at all, you might start seeing a negative impact on your website SEO, equating to less visitors, leads and sales. As Swesey notes, much of the real estate industry still struggles to understand mobile functionalities, responsive web design, and apps vs. mobile real estate websites. Those are all key fundamentals when there's simply no time left to "figure mobile out" without the possibility of watching your business suffer as you do.
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Tips to Optimize Your Website for Mobile Users
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Get Moving and Go Mobile!
It wasn't long ago that the thought of having access to the Internet 24 hours a day, 7 days a week via a device you could fit in your pocket seemed like the stuff of science fiction. Today it is not only reality, it is common place! In fact, the number of Internet-connected mobile devices (i.e. - smartphones and tablets) will exceed the number of desktops and laptop computers in the next year, according to recent report from Morgan Stanley. The growth and usage of mobile devices in the real estate industry has skyrocketed in the last few years. Companies in nearly every industry are considering how to leverage mobile to maximize their ROI. With ListHub, it's easy! Many of our top publishers have either a mobile friendly website or application for download, and some have both making it easy for you to reach consumers on the go. Here are some recent stats from a few of our publisher partners about mobile usage in 2013: More than 241 million homes were viewed on Zillow via a mobile device in April 2013. That's 93 homes per second! In Q1, Trulia had 11.4 million mobile monthly unique visitors, up 122% year-over-year Mobile traffic now makes up 40% of HomeFinder.com's traffic across the site's apps and mobile website
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5 New Digital Buyer Insights from NAR/Google
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Understanding the Shift to Social Media and Mobile Marketing
The three keys to successful real estate marketing are identifying, targeting and reaching the right type of prospects. Once agents identify who they want to talk to, they must figure out how to best reach their target audience. In today's rapidly evolving marketing world, study after study shows that having a presence on both social media and mobile marketing platforms is essential to success, but why? The Social Consumer According to KISS metrics, more than 52 percent of the United States population has a profile on at least one social networking site. But how many agents use social media to market their listings? According to The National Association of REALTORS®' 2011 report, only five percent of agents are using social sites to promote their listings. How does that affect today's agents? For one, agents not taking advantage of social media marketing are missing out on a huge opportunity to connect with valuable prospects. In addition, with slow adoption rates from other agents, those who make the commitment to using social media as a marketing tool are way ahead of the curve.
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Monday Morning Mobile: Maps on Mobile
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Monday Morning Mobile: The Mobile Consumer Mentality
What do home buyers and retail consumers have in common? They probably have quite a bit in common, however, if they have similar mobile searching behavior that's good news for the real estate industry! Recent Google research projects found that 80% of searches on smartphones are spontaneous, and nearly half are goal-oriented. It goes on to explain that often, those goals are purchases and evidence of mobile's role as a bridge from the digital world to the physical one. The example best given of this as it relates to retail consumers is a Google search via their mobile device for a product that results in a consumer entering a physical store location and purchasing a product. The best example of this as it relates to real estate consumers is the couple who's visiting friends in a different neighborhood and wants to see what's for sale. They perform a Google search via their mobile device for a real estate firm and use that company's mobile website to access properties nearest to them that they could see immediately.
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Monday Morning Mobile: Google Changes = Broker Opportunity
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Monday Morning Mobile: Who's Smarter?
The smartphone market continues to reach milestones both here and abroad. As of March 2012, over 50% of all US mobile subscribers own a smartphone, according to Nielsen. Now, a new report published by HIS indicates that global smartphone adoption will reach 54% by the end of 2013, two years faster than previous projections. Knowing this, and operating under the premise that smartphone penetration will only continue to grow exponentially due to low-cost handsets and increased demand, it begs the question--who's smarter: us or our phones? What I'm getting at is that it's no secret that mobile, in particular smartphone adoption, is not just a trend but the direction in which society is moving for its access to information. Having these facts at our disposal should allow us to come to the conclusion that it is more important than ever to transition our brand to one in which mobile consumers can interact with.
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2012 Mobile Marketing Stats & Resources for Real Estate [INFOGRAPHIC]
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Monday Morning Mobile: Give The People What They Want!
Mobile, of course! It is what we want, when we want it, in the most direct way possible. Have you ever recorded a sporting event in anticipation of watching it later, only to have it ruined by receiving the outcome unintentionally via text or social media? Whether we like it or not, mobile technology allows us to constantly interact and receive information. Consumers have adopted this technology by accessing information about real time events via their mobile phones, never missing a beat on the score of a game, results of an awards show, or breaking news. According to Flash Networks, mobile internet traffic to sports-related sites increased by 215 percent in Europe and 156 percent in the Asia-Pacific during the Euro 2012 Football Tournament. The study also showed that there was a 210 percent increase in streaming of live sport coverage across Europe during the final day of the tournament. Sports fans are just one of the many demographics that have shifted their consumption patterns to mobile to fit their on-the-go, interactive lifestyles. Not only does mobile offer another platform for accessing information and viewing events, but it allows the consumer to interact with the event and other fans viewing it. In the case of sporting events, fans can vote for players of the game, answer trivia questions, text in for promotions from sponsors, tweet questions to announcers, and debate live with opposing fans.
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Monday Morning Mobile: The Here and Now of Mobile Commerce
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Mobile SEO
If the 331 million mobile users in the U.S. alone were not reason enough for you to go mobile with your website and brand, this next reason might just be the motivating factor you need to take action. Google has announced their smartphone Googlebot-Mobile. What is this, you ask? Googlebot-Mobile is what will crawl the internet, acting as a smartphone in order to increase coverage of smartphone related content to provide a better search experience for smartphone users. Yes, mobile SEO is here. This means that for mobile search, you will rank higher if you are serving content optimized to be browsed on smartphones along with smartphone specific redirects. In addition, if your mobile strategy is designed to detect the specific type of device that is accessing your content (feature/non-smartphone) and serve a different experience based on the device type, this will also be taken into account by Google when they index your content.
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Same Internet – New Device
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Search Is Going Mobile, Are You Ready?
Watching tech giants Google and Apple battle it out in the mobile space has been fascinating to watch. It seems everyone is picking sides. But, with every unit sale, app download and activation report, it seems we’re losing sight of the real target. In a report last week analyst Carlos Kirjner, via Bernstein Research, predicted that by 2016 the majority of web search traffic will come from mobile devices. Is your website ready for the mobile spotlight?
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Location Location Location
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Property Search 3.0
There’s no question that as a society we are more mobile than we have ever been.  With over 300 million mobile users in this country, a 96% penetration rate, it’s safe to say this isn’t going to change anytime soon, instead only increase. The real estate industry in Los Angeles, CA., has obviously taken note and in an effort to move inventory and make information more readily available to today’s mobile consumers has adopted many new ways to get property info into the hands (literally) of perspective buyers; Property Search 3.0. On July 15th The MLS/CLAW released to all its members innovative new technology which allows them to do just that – put property information right into a prospective buyers hands on their cell phone. By partnering with Mobile Real Estate ID, The MLS/CLAW is giving every member access to today’s most popular mobile components so they can mobilize their listings for potential buyers.  This comes in a couple different forms.
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Mobile Business on Mobile Devices
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Simply Put, Technology Saves You Time!
We all want to complete more real estate transactions to earn more money. Since productivity is a direct correlation of hard work, it’s natural we should earn more for our time and energy. However, this isn’t necessarily the case because another critical aspect of this equation needs to be taken into consideration. The fact remains, we can work as hard as we want, but we’re always going to be constrained by time. One of the few things people can count on everyday is the number of hours that fill it. Therefore, time inevitability runs out each day, making it a greater determining factor than effort because it remains constant. This isn’t to say that you shouldn’t work hard; rather, you need to work in a more efficient manner. Simply put, get more done in less time.  
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Monday morning mobile: #Fail
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Mobile Strategy: Don’t Forget Dumb Phones
Let’s get something out of the way: we love our Smartphones. Love them! In fact, we sometimes wonder how we could live without them. Am I being clear? RE Technology team + Smartphones = love. And we’re not alone. According to a recent report sponsored by HubSpot, 31% of all mobile users own a Smartphone. But we’re not here to talk about ourselves. Let’s talk about the other 69% of mobile users who use a “Dumb Phone.” A dumb phone is a mobile phone that does not have fancy applications like the iPhone. Dumb phones have minimal features of telephone and maybe text messaging.
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3 Ways Mobile Search Solutions Can Capture Leads: Text, Voice and Mobile Browser
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Full Report: Property Buyers Go Mobile
Mobile Search for the Real Estate Industry Property Buyers Goes Mobile In today's real estate market, listings are relatively easy to secure, buyers are not. In order to thrive, REALTORS® need to find breakthrough ways to unleash the power of the localized marketing tools available to them, beyond using the Internet. This paper will discuss a new concept called Mobile Search which will greatly enhance a REALTOR®'s ability to grow their business using traditional "offline" marketing vehicles. Mobile Search provides real estate professionals with an affordable method for dramatically improving lead capture and conversion rates while significantly improving the return on investment of advertising vehicles like print ads, yard signs, and real estate television shows. Several studies have shown that consumers interested in buying a property desire more information than ever before from their agent. They demand real estate information and follow-up in real-time. The proliferation of real estate information on the Internet has trained consumers to expect information within seconds. They are frustrated with the lack of rapid response generated when they contact an agent using traditional means of advertising real estate. When a consumer pulls up to a home, or looks at a magazine ad, for example, they expect to be able to access information instantly or to talk directly to the listing agent.
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