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Help Me, Don't Sell Me: The Future of IDX
One of my favorite pastimes is to read the reviews that consumers leave for Homesnap, the technology partner of the Broker Public Portal. As a consultant to the Broker Public Portal, reading the reviews informs my awareness of the best and worst features of the app. The funny part is that even the complaints are positive. The favorite feature of the app is that consumers are connected directly with the listing agent.
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Broker Public Portal with Homesnap Hits Milestone: 1 Million Agents
All I can say is WOW! In the real estate market, we TALK about doing a lot of things, but many of our ideas do not come to fruition. Contrast that with Broker Public Portal (BPP) with Homesnap. In less than 18 months, this highly successful initiative has been rolled out to more than 1 million agents. Like every new idea, there have been--and still are--critics of this initiative. I think it's worth restating just a few of the reasons why I believe BPP with Homesnap is a winning strategy and program that is helping to strengthen the real estate industry's ability to generate listing exposure and leads affordably and effectively.
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WATCH: Broker Public Portal with Homesnap - Take Charge of Your Listings
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You Can Beat the National Portals with This Strategy Today
Imagine a world where every real estate agent, broker and franchise in the nation promoted their real estate mobile app to consumers. The app is white-label branded to the agent, broker, and franchise, offering direct access to every MLS listing without any competitive ads. That is the way it would need to work. Guess what? We have it. You have it. Our industry has it. Today.
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Client Engagement Leads to Early Buy-in
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Discover MLS-Touch!
Thursday, March 23, 2017 at 10:00 AM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Discover MLS-Touch!
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Broker Public Portal Inks Deal to Become Homesnap
Broker Public Portal, LLC and Homesnap, Inc. have executed final agreements to create the National Broker Portal, LLC, a joint venture that is equally owned by the two companies. The parties agreed that the best path to success would be served by forming a mutual partnership with Homesnap providing technology, brand and operational expertise to the new company, rather than composing a vendor agreement. The National Association of REALTORS® modified their model MLS policy to designate an MLS consumer facing website as a basic benefit of the MLS. In turn, more than 50 leading brokers and 50 leading MLSs developed the case for a national consumer site rather than 700 independent local MLS sites. "HAR.com and a number of other MLSs have been able to capture a reasonable share of voice in online consumer search," said Rebecca Jensen, President and CEO of Midwest Real Estate Data (MRED). "But we believe that the best opportunity for success will be paved by MLSs who focus on a single, national strategy." MRED is one of several MLSs whose board of directors have already authorized participation in the portal, including a $1 per subscriber fee that will be paid to the National Broker Portal each month. Other MLSs committed to the portal include Northstar MLS (Minneapolis), Connecticut MLS, NORMLS (Cleveland), CRIS (Akron), Buffalo Niagara Association of Realtors and Rochester Genesee Region Real Estate Service. In anticipation of this initiative being formalized, MRED launched the BPP/Homesnap app in July of 2016. "Adoption has reached over 25 percent of MRED's 40,000+ Realtor customers in just a few months," added Jensen. In addition, now that the joint venture has been finalized, MLSs representing over 200,000 subscribers have requested the new National Broker Portal MLS Agreement to review and present to their boards.
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[Infographic] Mobile Use in the Real Estate Industry
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Discover MLS-Touch! (9/26)
Monday, September 26, 2016 at 1:00 PM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Discover MLS-Touch! (9/15)
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Discover MLS-Touch! (8/24)
Wednesday, August 24, 2016 at 1:00 PsM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Rate My Favorite Learning (8/18)
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Discover MLS-Touch! (8/10)
Friday, August 10, 2016 at 10:00 AM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Turning Your Real Estate Business from Good to Great
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Discover MLS-Touch! (6/22)
Wednesday, June 22, 2016 at 1:00 PM PDT MLS-Touch is the application you've been waiting for... and we want to take a few minutes to show you what it can do! MLS-Touch is the most powerful mobile MLS solution packed with features like map search, instant sales comparables, quick access to your listing inventory, email multiple listings and the InstaView which can get you details of the property in front of you instantly. Available for the iPhone, iPad and Android devices, this feature-packed mobile application will allow you to research and show homes, respond to information requests, set up future showings, and much more! Register now!
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Discover MLS-Touch! (6/7)
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Long and Foster Combines Mobile Search with Mortgage Pricing
There is an unsightly lack of holistic information that is being made available to consumers by full service brokerages. Until now, brokerage mobile applications provided plenty of information about properties for sale, but little information about brokers' other service centers in mortgage, title, insurance, commercial properties, and property management (rentals). Long and Foster partnered with Xome's Real Estate Digital division to deliver mortgage information to consumers through their real estate mobile application in an impressive way. For those of you who know Long and Foster, they provide a full array of real estate services through their company owned providers. Under the guidance of Long and Foster Chief Marketing Officer, Barry Redler, the firm is reaching across boundaries to provide consumers with "easy access to information" that combines comprehensive property search with mortgage calculation offerings. When Xome set the strategy of working with brokers, one of their touchstones was to advance mobile technology for enterprise brokers that think more broadly about the business that can be generated for mortgage and other broker service lines. In the case of Long and Foster, this application invites mobile visitors to the Long and Foster website to access the mobile application and get the same or greater access to information on their mobile device – including cost of ownership information like mortgage payment.
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Broker Members of The Enterprise Network Hit Mobile Milestone
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Mobile Use is Increasing: Why This Matters for Real Estate
The mobile landscape has shifted dramatically in recent years. In 2015 we've seen an impressive 20% increase in usage of our app, leading to more sales and clients for real estate agents. This data doesn't surprise us; in fact, it's a reflection of the rise of mobile data usage overall in the United States. Here are some stats that might surprise you about the rise of smartphones in the United States. 80% of first time homebuyers have smartphones The median age of first time homebuyers is 31, and 80% of people that age own smartphones. Repeat buyers average age 52, and 64% of those buyers have smartphones and that number is rising. Homebuyers are using mobile devices to search for homes. 80% of Internet users own a smartphone Not only do most web users own a smartphone, they often choose to use their mobile device to search even when a desktop is available. 60% of smartphone owners will grab their phones for a search even when they are sitting in front of their desktop. In 2014, mobile usage was greater than desktop usage overall for the first time.
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Google’s Push for a More Mobile Internet
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Product Review: Lead Manager
I was going to write an overview of VoicePad's new Lead Manager interface. During the course of my conversation with them, however, I discovered that the most compelling subject isn't the Lead Manager itself – it's the data that populates this backend interface. After all, any lead generation and management tool is only as powerful as the leads that fill it. In the case of VoicePad's Lead Manager, these leads are better than ever. The company now has the ability to associate an individual (name, email address, and/or phone number) with a property view on a VoicePad mobile website. "This allows us to identify and track what were previously anonymous Web hits," they explain. In the course of the conversation, Lead Manager itself – in a way – becomes an afterthought, simply a place where these valuable mobile leads can be tracked and displayed. Randall Standard, CEO of VoicePad explains, "In the mobile environment, consumers can request property information without identifying themselves as on a website (by providing an email address that is sent to an agent as a web lead). We are able to identify consumers by a phone number and track all of their mobile activity, which is much more than a web lead could ever reveal. From the Lead Manager, for example, an agent can see that a customer called to get property info four times; requested info by text six times; viewed 64 properties on the agent's VoicePad mobile site; and indicated seven as favorites. The agent sees who shared the mobile site via text. How often buyers are searching for properties and where they are. This detailed insight helps agents craft their follow-up strategy and gives them an intelligent way to reach out to potential customers."
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Leading the Mobile User to Your Website
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What’s Your Mobile Strategy?
If you're like most real estate brokers or agents, you either don't have an actual mobile strategy or you've pieced together some kind of plan over the past year or so. It's not too late to build a plan. You've all heard the NAR statistics (2012 Profile of Home Buyers and Sellers) that 100 percent of consumers use the Internet to search for property and that 89 percent of new home shoppers use a mobile search engine throughout the home search. But, you may not have heard this: Google research (Google & Compete Home Shopper Mobile Survey, 2012) shows that mobile applications are being used by 68 percent of new home shoppers either in the onset or throughout their home-buying experience. Here are some key questions and considerations when developing your mobile strategy: Mobile marketing is all about getting in front of your customer at the right place, the right time with the right information. By offering a mobile website with IDX, you're giving them real-time listings from your MLS. Your mobile marketing efforts should include the ability to distribute mobile virtual tours and mobile optimized single-property websites. Decide how to offer your mobile website—through a native app or a responsive website design. Each will have key benefits. Discuss these options with various mobile suppliers such as BestFit Mobile or Aumnia.
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Staggering Mobile Traffic Growth: What Brokerages Need to Know Now
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The Mobile Customer Experience: Trending, Optimization, and Application
Mobile is the single most important part of your real estate business moving forward. This statement holds true for both real estate professionals as they benefit from ever evolving mobile technology available to them and for customers as the adoption of smartphones and tablets continue to gain market share. This white paper will focus on the latter, your customers and their experience with mobile. Mobile might not be the largest source of your traffic yet, but it's the fastest growing digital avenue, and mobile web traffic will soon overtake desktop traffic. In 2012, there were 121 million smartphone users and 94 million tablet users in the United States, representing a 31% and 180% increase over 2011, respectively (eMarketer, Search Gets a Mobile Makeover, April 2013). Mobile devices have changed the way consumers interact with businesses, and today's REALTOR® must understand how consumers use different devices to be able to develop and optimize mobile marketing strategies that deliver the right mobile experience to each mobile user. To better understand the impact mobile traffic has on your business, it helps to take a look at exactly where your visitors are coming from. Direct measurement of visitor behavior is important to gauging the effectiveness and ROI of marketing strategies. As you can see in Figure 1 at right, nearly two-thirds of all real estate web traffic still comes from desktop computer systems. But that rate has declined each year, and is projected to continue doing so. Smartphone and tablet traffic (both mobile) combined now makes up 36 percent of real estate web traffic, while mobile apps make up a much smaller, but significantly more engaged crowd of real estate customers.
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Mobile Responsive Design For Real Estate Websites Is A Mistake
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What are On-the-Go Homebuyers Searching For?
This post comes to us from the HomeFinder.com blog: Are online house hunters conducting the same home searches on mobile devices/tablets as they are on desktops? HomeFinder.com explores the type of dwelling these digital home searchers want (based on HomeFinder.com search data for the month of June 2013). Read on to find out who is searching for your listings, and how you can apply these findings to your business. Desktop home searchers are more often in the market for single family homes: 72% of all HomeFinder.com single family home searches were made from desktops, vs. 67% of single family home searches were made from mobile devices (including tablets). How can you apply this to your business? If the majority of your listings are single family homes, make sure your website has clear, concise text, a simple scrolling feature, and an easy search function. However, don't exclude mobile and tablet users; make sure your website doesn't have any Flash content (iOS devices do not support Flash), so mobile and tablet users can easily access your listings.
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Your Mobile Real Estate Website Just Got a Lot More Important
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Tips to Optimize Your Website for Mobile Users
As more and more consumers turn to their mobile devices when researching real estate, brokers and agents across the U.S. are searching for the best approach or the best way to optimize their presence on the smaller screen. In fact, a recent report from Google and the National Association of REALTORS®, The Digital House Hunt: Consumer and Market Trends in Real Estate, shows how actively buyers are using mobile in their home search. Source: Google & Compete New Home Shopper Mobile Survey, 2012 So what is the best approach as a broker to optimize your website for mobile users? With so many options, it can be paralyzing. This was the topic of discussion at our Beta Broker Hangout this week. I had the pleasure of hosting two brokerage founders, Dominic Morrocco, co-founder of M Squared Real Estate in Washington, D.C., and Miguel Berger, president of Better Homes and Gardens Real Estate Tech Valley in Albany and Saratoga counties, N.Y. During the hour-long discussion, each speaker shared ways they've optimized their sites for mobile, best practices, consumer insights on usage and more.
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Get Moving and Go Mobile!
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5 New Digital Buyer Insights from NAR/Google
Have you read the joint report from NAR and Google on the digital house hunt? It's chock full of exploration and Google-provided insights on how consumers are using different combinations of web, mobile, and tablet to find their new homes. Some of the report echoes what we have been saying for years: today's digital consumer (which includes 90% of those buying homes today) does their homework ahead of time. What did surprise me from the report was just how much real estate-related local searches have grown. Consumers "switch devices to suit their needs at any given moment" and search carelessly, bouncing back and forth "to look at ratings and reviews, styles and prices, and then search[ing] again." Click through to the next page for five insights you don't want to miss.
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Understanding the Shift to Social Media and Mobile Marketing
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Monday Morning Mobile: Maps on Mobile
The recent release of the iPhone 5 and the fact that they have replaced Google Maps with their own proprietary mapping system has brought a lot of attention to just how important the "mapping" feature on mobile devices has become. A recent report by comScore found that traffic to map websites on desktops has been steady now for quite a number of years, averaging between 95 to 100 million unique visitors during any month. This represents approximately 40 percent of the US population. However, in the past six months, the number of smartphone visitors to map websites and apps has jumped 24 percent to 92 million unique visitors a month, representing 83 percent of the smartphone population which still has a ton of room for growth.
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Monday Morning Mobile: The Mobile Consumer Mentality
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Monday Morning Mobile: Google Changes = Broker Opportunity
Last week I had the good fortune to attend RISMedia's Real Estate CEO Exchange and, as always, their team led by John Featherston put together an absolutely phenomenal event! From start to finish, the day-and-a-half agenda kept all those in attendance fully engaged, offering countless insights and takeaways from industry leaders. Among the many great sessions, one in particular left the biggest impression, as it relates to today's mobile technology, which we focus on here at Monday Morning Mobile. John Lim, President and CEO of Mobile Real Estate ID, LLC, fresh off a twenty city Google "Adsense in Your City" tour, shared the details and corresponding opportunities that are being created for brokers right now due to changes taking place with Google mobile. Google, who essentially controls the consumer search experience, has made a major change in the way in which search results are presented on your desktop compared to your mobile device. Now, on mobile, local results are of much greater importance than they have ever been. For example, if you were to search for "homes for sale Tarrytown, NY" on your mobile device, you will see one paid ad--the top organic result--and then results for local real estate firms in Tarrytown listed through Google Places.
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Monday Morning Mobile: Who's Smarter?
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2012 Mobile Marketing Stats & Resources for Real Estate [INFOGRAPHIC]
Did you know that 80 percent of the world's population owns a cellphone? That's more people than have electricity or own toothbrushes. With this already astonishing number still steadily growing, it's more important than ever for real estate professionals to ensure their marketing efforts are mobile-friendly. We've compiled some of the most recent and relevant data for you in this handy infographic that we hope you will find useful as you plan and execute your mobile marketing strategy. Don't forget that ePropertySites provides you with mobile versions of your single property sites, including text and QR codes. Stay tuned this week as we explore these features in depth. Highlights: The 25-34 year old age range has the largest number of smartphone users and the largest number of first time homebuyers Smartphone subscriptions increased by 55% in 2012 Smartphone users spend an average of 25 minutes per day browsing the web on their device, compared to only 12 minutes making calls 70% of searches from a mobile device result in an action within one hour, compared to 70% of desktop searches that result in an action within one month 61% of users will go to a competitor's site if your site is not mobile friendly
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Monday Morning Mobile: Give The People What They Want!
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Monday Morning Mobile: The Here and Now of Mobile Commerce
Those who say, "Mobile is the future," clearly haven't stopped to look around lately. Mobile is the epitome of present day culture and while it's only going to continue to grow, the foundation has been laid. Think back just a few short years ago when Blackberry ruled the roost; today they struggle to remain relevant. The way we search, are "social," and now shop have all been impacted enormously by our ability to be mobile. Online marketing and technology company, Monetate, analyzed over 100 million online shopping experiences and reported that tablet traffic to commerce sites grew by 348% from the year prior while smartphone visits increased by only 117% (no small growth, either). Tablets seem to make the ideal online shopping device. Their larger screen size combined with their mobility allow you to easily thumb through your favorite stores, search for real estate or order groceries while sitting outside or on your couch where you can be more comfortable than sitting at your desk with your desktop.
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Mobile SEO
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Same Internet – New Device
Many recent Monday Morning Mobile posts have focused on topics related to mobile web, not only on how fast mobile web adoption is growing, but also on how much money mobile web is generating as a commerce tool. What the mobile industry as a whole has accomplished since 2007--just five short years--is light years beyond what the traditional web accomplished. Mobile devices not only give us more access, but combine additional tools that allow us to interact in ways our desktops never could. Click-to-call and location based searches are prime examples of that. The way in which we are able to interact and connect through mobile makes it far more relevant than anything we have experienced thus far. The sheer size of the still untapped opportunity is what leads companies like Google to think mobile first.
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Search Is Going Mobile, Are You Ready?
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Location Location Location
Contributor Seth Kaplan of Mobile Real Estate ID says: On a recent visit to Chicago, my first time there, I was anxious to get a lay of the land.  I had heard a lot about the city and it’s similarities to New York; so as a prideful New Yorker, I was eager to disprove those theories.  However, before I had the chance to disprove, I noticed that the term “getting the lay of the land” had changed. When I walked out the door of the airport and got on the Taxi line I already knew where I was going, what route I was taking and how long it would take.  I just plugged in the address to my hotel into the maps app on my iPhone.  Once I got in the cab and confirmed that he was on course based on the pre plotted route of my phone, I then began searching what was around my hotel on the map.  Once I came across an area which looked of interest such as Lake Shore Park, I Googled it to get pictures and more information. After getting settled into the hotel and catching up on the e-mails I missed while on the plane I embarked on checking out some of the places I found on the map while in the cab.  When I checked-in at Lake Shore Park I perused the tips left by other visitors to see what part of the park (which is right on Lake Michigan and gorgeous) I should go to.  As the day went on I got hungry so of course, Chicago Pizza was the obvious choice.  How do you think I found the Pizza Place that would handle my hunger on this afternoon?
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Property Search 3.0
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Mobile Business on Mobile Devices
We found this post on the Zillow Academy blog. Business is mobile and Mobile is Global! Let's face it, cell phones are a thing of the past. We no longer refer to the little power-packed mobile device and tool as just a phone. There are more mobile devices sold than laptop and desktop computers and it's rare to be in any location where every single person in a room, class, auditorium or meeting doesn't have a mobile device. There are a variety of Carriers, Apps, Devices etc. and everyday there are new developments, new devices, and the programs that are being introduced are too many and too abundant to keep up with. Even as this post is published, it is already outdated and antiquated. None-the-less, here are some of the apps, sites, tools, and devices we wanted to share.
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Simply Put, Technology Saves You Time!
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Monday morning mobile: #Fail
At Mobile Card Cast we try and be more than just a technology company, we are a collection of Mobile enthusiasts who adopted the mantra "iLive Mobile" throughout everything we do.  As such, many of you who frequently read this column know how excited I was when Verizon finally made the iPhone available.  Since adopting the iPhone I have expanded the Mobile boundaries I was once limited to by light years. The access to information and the level of efficiency which the iPhone has provided me is unparalleled to any device I have ever owned.  I have been able to elimate numerous other devices I once required because the iPhone is many devices all in one.  Those no longer needed include, but are not limited to: camera, iPod, and alarm clock.  In addition to needing fewer devices, a lot of the services I need on a daily basis have also found there way onto my iPhone; banking, weather, travel, movie tickets, social networking and more.
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Mobile Strategy: Don’t Forget Dumb Phones
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3 Ways Mobile Search Solutions Can Capture Leads: Text, Voice and Mobile Browser
I'm about to make a very bold statement. Here it goes: the Internet isn't everything. Don't believe me? Then learn about mobile search, the use of cell phones to obtain information on-the-go. With the ever-increasing use of cell phones, you don't want to miss this growing trend. REALTOR.com® released a great infographic to showcase how important mobile search is specific to the real estate industry. You won't want to miss this!
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Full Report: Property Buyers Go Mobile
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