RPR Broker Case Study – Helping Brokers Understand and Use Realtors Property Resource®

WAV Group provides consulting services to brokers across the country to help them find the most effective ways to leverage the technology tools they have chosen for their agents. Some of those tools are provided by MLSs as part of their monthly subscription fees. In working with brokers, we have learned how stressed the life of a broker is. Their agents, clients, accountants and office staff pull them in a million directions. Their daily tasks make it virtually impossible to keep up on all of the latest technologies being offered to them.

Today, WAV Group is introducing the third in a series of Case Studies developed for NAR's REALTOR® Property Resource, or RPR™, designed specifically to help Brokers understand how to get the most out of the RPR™ tool. These Case Studies aim to help REALTORS® understand the unique benefits of using RPR™ in their daily business, in order to position their firm as a communication leader complete with unique insights available only to REALTORS®.

Download the Broker Case Study here.

WAV Group has followed the introduction and rollout of REALTOR® Property Resource ( RPR™ ) closely since it was officially introduced and then launched in September 2010. In previous papers, WAV Group outlined the factors required to make an informed decision about whether RPR™ and other data-related products were appropriate for individual MLSs and Brokers. These case studies are NOT intended to help an organization make a decision about participation in RPR™. Those decisions are best left to individual firms. The purpose of this case study is to help brokers who are have access to RPR™ understand how they can use the tool effectively to build their business. The case study also clearly articulates how RPR™ is incremental to the tools available in MLS systems and other broker tools.

WAV Group has watched with interest as more and more MLSs and Associations have signed up for RPR™. From its early beginnings, the product has continued to evolve by providing more and more tools to REALTOR® members. As of May 6, 2012, 384 MLSs and Associations have signed agreements with RPR™, representing 618,914 REALTORS®. Two hundred and forty four MLSs have RPR™ installed and operational for their 503,444 members, with more in the review process.

While these numbers are impressive, REALTOR® usage and adoption of these products is the ultimate goal. The purpose of this case study is to help brokers understand just how easy it is to get up and running with RPR™ quickly. It's also intended to help brokers understand how the unique broker-centric features of RPR™ can be helpful in their businesses.

RPR™ asked WAV Group to interview some of the early adopters of RPR™ to build case studies to help the industry understand the key benefits and value of RPR™ for agents, brokers, and MLSs. These case studies examine "best practices" for building awareness and adoption. Building each of the three studies involved gathering perspectives from "power users" to help identify "best practices" of REALTORS® using these tools on a day-to-day basis.

Yesterday, we published a study to help agents learn about effective ways to gain adoption for RPR™. Today's case study helps brokers understand how the RPR™ Broker Toolset can help them project a professional image and provide more in-depth market information than non-REALTORS® can. Today's paper is intended to encourage brokers to give RPR™ a try because there are so many compelling ways to use it in your business.

WAV Group is publishing one case study daily with the intention of ultimately rolling them up together in a white paper. We hope these user insights derived from the perspective of the MLS, the Agent, and the Broker prove helpful for those interested in gaining more value from RPR™ their businesses.

Jeff Young, Senior Vice-President of Operations for RPR™, explained why they thought the Case Study idea was a good thing to move forward with at this time:

"Brokers are a key element to RPR™'s successful delivery and support of REALTORS® throughout the country. Building specific value tools to support Broker and company branding, training and support systems creates a win/win for RPR™ and the brokerage community. The creation of RPR™'s Broker Tool Sets began with asking Brokers what they needed and continuing to refine their delivery as the product opportunities have expanded. The WAV Group Broker Case Study for RPR™ represents a company's successful implementation of RPR™ broker support systems for the benefit of their agents and managers."

We hope you find the Case Studies useful.

Click here for the Broker Case Study.

For a complete list of WAV Reports, click here.

To view the original article, visit the WAV Group blog.