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Inside Real Estate Launches Another Winner with CORE Present
Inside Real Estate continues to expand the functionality of kvCORE by introducing CORE Present, which is revolutionizing the CMA and presentation experience. The company acquired the award-winning dashCMA in 2020. Their launch of CORE Present, which was built upon the popular pricing and data visualization features of dashCMA, leverages one of the key strengths of Inside Real Estate, which is their MLS connectors that allow agents to build an interactive presentation from data refreshed every 15 minutes or less from the multiple listing service. This keeps the data constantly fresh and eliminates the need for agents to search listings for their CMA in the MLS then import them to a CMA tool. As you would expect, agents can add or remove comparable listings from CORE Present to hone in on the right homes to inform consumers of active, pending, and recently sold properties that influence home prices. But then it gets interesting. CORE Present is fully interactive on the spot, letting you address questions from clients and show them answers in real-time. When clients ask how much more they'll get for their home because it has a pool, you can instantly highlight the average price of homes, both active and sold, with and without pools. Adjusting real-time during your presentation is going to set you apart. CORE Present also comes with customization and "presets" that make it incredibly easy to adjust the presentation based on seller personas. For example, if your client is committed to selling but "shopping" for the right agent, the presentation will adjust content to focus on why you're the right agent for the job, versus a seller who's more focused on top market dollar—which will lead with pricing analysis. There are also design themes which display a more luxury aesthetic, traditional, modern, etc. You can adjust the style to fit the unique circumstances of the client. Inside Real Estate threw in one more of its well-known techy features by providing behavioral insights that help the agent know how to follow up by seeing when they opened the presentation, which comps they spent the most time viewing, or other areas they spent time viewing. This not only tells agents when to follow up, but gives them a script based on what's most important to their client. You can find more information about CORE Present on the Inside Real Estate website where you can request a demo. You will be particularly interested in the interactive dashboard. This product is available to users of kvCORE, who may access it along with the many other tools that complement that suite of professional systems that include agent and team websites, CRM, lead gen, marketing studio, and so much more. Adding a pricing and presentation builder to the product lineup at Inside Real Estate will allow the firm to stack additional value into their offering. The native integration for kvCORE users that puts the CMA into the workflow for agents and teams is likely to be a compelling experience for customers.
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CMA to Listing Agreement to MLS to Commission Check
Lone Wolf announced their integration today between Cloud CMA and their forms and transactions systems, zipForm and TransactionDesk. I excitedly took a look. Had they cracked the holy grail? The grail itself is something that our industry has discussed for decades--lead to close. If there is a company that can get you there, it may soon be Lone Wolf. One of my favorite sayings, which I picked up form Merle Whitehead of Howard Hanna, is "Sign here, press hard." It is a classic salesperson saying that goes well with something my dad always told me, "A businessman (businessperson) without a pen is like a soldier without a gun." For listing presentations, the CMA is the beginning of a process. It is the assembly of information that is reviewed by agent and seller to determine if the seller wants to choose that agent to list their home. Obviously, if the seller agrees to list at a certain price, the very next step would be to start the listing agreement, followed by "Sign here, press hard," or in DocuSign's case – you don't need to press hard. What I expected in the announcement was a workflow that would take the agent from the CMA presentation directly to the listing agreement. I imagined the agent getting up from the kitchen table and starting to walk around the house to complete the MLS listing input form, taking photos with the camera on their iPad. Lone Wolf is not quite there yet. But I like the direction. Check out the video below. The integration that they have done allows the agent to authorize their Cloud CMA account in Lone Wolf Transactions or vice versa and provides some transfer of information between the two – like the information about the customer and the subject property. It's a start, but not the workflow I have in my dream. Certainly, better than anything on the market today. I am sure that future development in this area will be closer to my imagination. And it does not stop there. Remember, with MLSConnect – in certain MLS market areas, the information curated by the listing agent is enough to start an MLS listing. This saves agents enormous time and removes so many errors. Every MLS should have this feature. But wait, there is more... Brokers with Lone Wolf Back Office have integrations that will literally allow them to go from contract close to commission check. Stone Point – owners of Lone Wolf and, soon, CoreLogic – are on a great path to truly command a strong value proposition to the business side of real estate. On the other hand, CoStar is targeting the front end with their announcement of the Homes.com acquisition. It is profoundly interesting to me that startups are not the ones delivering innovation to our industry – it's the billionaire private equity firms. Click to view integration To view the original article, visit the WAV Group blog.
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Survey Results: Best Practices for CMA
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Inside Real Estate Acquires dashCMA to Further Expand Their kvCORE Platform
In a press release last month, Inside Real Estate, makers of the kvCORE platform, announced the purchase of dashCMA. Unless you are operating in California or Nevada, you may not have seen dashCMA. But RE Technology has, and rest assured you will be very happy to see this new CMA become available in your market to differentiate your listing presentation from other competitors in the market. The beauty of a great CMA is supporting the Realtor in conveying a clear story about the market and their specific pricing approach to buyers and sellers. Unfortunately, there haven't been great options available for agents to do this in a simple and effective way. Most CMAs today feel seriously outdated, consisting of lengthy PDFs with little to no client interaction. They are clunky and time consuming to produce, too. dashCMA is a modern take on the CMA. It launched in Southern California where competition is fierce, and the high price of housing puts a premium on the quality of information that consumers expect from their agent. Driven by this understanding, and the necessity to quickly and effectively establish trust with buyers and sellers around pricing, dashCMA was born. The product competes with players like Cloud CMA and MoxiPresent, although it stands out due its interactive dashboard that allows agents to change comps and toggle the impact of specific features in real time. It's a drastically new approach to the decades old pricing conversation. Thanks to features like client engagement tracking (seeing when, where, and how the client interacted with the report), dashCMA helps ensure no deal is ever lost over pricing. dashCMA was developed as a standalone end-point solution positioned to scale one MLS at a time. Thanks to Inside Real Estate's extensive MLS footprint through their kvCORE platform, dashCMA will now be made available in just about every MLS market in the nation in short order, and will have deep integration into kvCORE. Inside Real Estate will be adding dashCMA into their Marketplace where agents can add the product via a subscription. Brokers who are on kvCORE today should call about group pricing. One of the exciting opportunities for both Inside Real Estate and dashCMA to think about is the role that CMA plays in the enterprise workflow environment powered by machine learning and automation which their kvCORE platform specializes in. dashCMA founder Karen Abram mentioned that connecting the CMA tool to something like lead generation has the opportunity to dramatically change the process. Consumers can inquire about a listing and receive an automated CMA about that property before the agent has a chance to call the customer back. Moreover, kvCORE can automate the process of scheduling a call with the customer after the CMA has been viewed or leverage other tools like a BombBomb video if the consumer does not open the email. The opportunities are pretty endless when you get beyond integration points that are limited to API and SSO. We look forward to seeing how this all comes together. This is a really exciting time in real estate technology as hot tools like dashCMA and BombBomb get fully integrated into powerful platforms like kvCORE. It's truly a win for brokerages and their agents. Congratulations to the team at Inside Real Estate and dashCMA.
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New Cloud CMA Integration with Buyside Offers Intel on Real-time Buyer Demand
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New Product Homebeat Creates Clients for Life, from the Makers of Cloud CMA
WAV Group has long advised brokers and agents on the enormous benefits of keeping in touch with past clients. NAR's Annual Homebuyer and Seller Trend Report shows that 88% of consumers indicate that they would use the same agent in a future transaction, but only 12% actually do. The no. 1 reason why consumers do not use their agent again is that the agent failed to stay in touch.
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TouchCMA to Rebrand as 'Moxi Present'
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Sales Are Looking Up!
Every Monday thru Friday at 10:30 AM PST Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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Sales Are Looking Up!
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One Top Brokerage's Tools for Recruiting and Retaining the Best
According to NAR, nearly half of Realtors--45 percent--say that they would like to see the amount of technology that their brokerage offers expanded. However, this is something that many brokerages struggle with. In fact, 48 percent of brokers say that keeping up with technology is one of their biggest challenges! But offering tech tools that can help agents--and, by extension, the brokerage--achieve success is one of the best ways to retain top performers and recruit new ones. Fred Real Estate Group in Bend, Oregon knows this. In fact, they live it. They offer their sales representatives an agent website that's superior to what competing firms offer, as well as in-person training, scripts and follow-up coaching. As a result, "Fred" never has to aggressively recruit agents; agents want to come work for them because they've developed a culture of (and reputation for) success. What's their secret? We can't tell you just yet, but you can find out for yourself next Tuesday, Oct. 4. That's when Greg Fischer of Fred Real Estate Group will be joining us for a FREE, live webinar to share his brokerage's keys to recruiting and keeping the best agents in their area. You'll also learn Fred's best practices for building a strong brokerage, keeping up with and vetting technology, branding, and more! Seats are limited, so register today!
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How to Build a Winning Brokerage (10/4)
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Sales Are Looking Up! (9/19-23)
Every Monday thru Friday at 10:30 AM PDT Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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Tools and Tips for a Winning Listing Presentation With RPR® (9/19)
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RPR Becomes CMA of Choice for Texas Brokerage
"As a corporate philosophy, we believe that it's our job to look out over the horizon and see what's coming at us," says Toni Nelson, director of strategic initiatives for Better Homes & Gardens Real Estate Gary Greene, Texas. "We recognize that Realtors Property Resource® is the present and the future, and are moving forward by making RPR our CMA [comparative market analysis] of choice." "RPR offers layers of data all in one place, with great flexibility, and automation like we've never seen before. We can't get that anywhere else," said Toni, whose brokerage operates 24 offices across the region. Currently, BHGRE Gary Greene has an RPR usage rate of 65 percent and growing. Why RPR's CMA? Toni claims RPR's CMA offers REALTORS® a distinct advantage in the marketplace, pointing to RPR's Realtor Valuation Model® (RVM®) and Refined Value as two of the data platform's most powerful tools. "We encourage our agents to use RPR's RVM as the starting point in their valuation process. Then we teach them to use RPR's Refined Value Tool to make adjustments on the value of the home based on improvements made, local market conditions, interior and exterior conditions, and a lot more."
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Sales Are Looking Up! (8/29-9/2)
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Sales Are Looking Up! (8/8-12)
Every Monday thru Friday at 10:30 AM PDT Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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What's in Your CMA?
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Sales Are Looking Up! (7/4-8)
Every Monday thru Friday at 10:30 AM PDT Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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Tools and Tips for a Winning Listing Presentation With RPR® (6/16)
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Sales Are Looking Up! (6/6-10)
Every Monday thru Friday at 10:30 AM PDT Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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Seller Servicing and Marketing Your Listings (6/2)
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Getting Started with Listingbook (5/31)
Tuesday, May 31, 2016 at 10:00 AM PDT In this session you will learn: What Listingbook is and what it's for Basic System Navigation General Overview of Your Clients' Experience The Differences Between Listingbook Basic and Listingbook Pro Register now!
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Brokers Partner on Technology
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Help Agents Overcome 3 Seller Objections
Valuation is one of the most difficult skills to master as a real estate professional. Even if there's a matching home next door, each property has its own set of distinct characteristics that should be considered in the equation. In the real estate industry, we spend hours upon hours evaluating properties, and consumers spend hundreds of millions of dollars each year on appraisals. But when it comes to setting a home's asking price, it's easy for logic, reason, and facts to fly out the window. Sellers often believe their home is worth more than a practitioner's valuation. This can mostly be attributed to emotional factors that cloud a seller's ability to evaluate objectively. Considering the emotional stakes, it's imperative that sales agents know how to come to an amicable agreement with clients on price. Teach your agents how to overcome these three common seller hurdles. 1. Sellers Leery of Agents' Intentions: The seller doesn't trust your agent yet and believes he or she is just trying to win a commission. If clients don't believe that the agent is hearing them when they talk about the value of their home, then your agent will not get the listing. Solution: Sellers must believe that your agent has a burning desire to sell their home for top dollar. They must also trust that your salesperson will provide them with objective data and opinions as to the value of their home. Your agent should clearly outline the factors that go into a complete market analysis. This includes demonstrating knowledge, expertise, and the intent of representing the best interest of the client. Agents who aren't confident in pricing strategy won't be able to communicate the value of the property to potential buyers or other agents when trying to sell the home.
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Cloud CMA Webinar: Sales Are Looking Up! (8/4-8)
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Broker AVMs (Part 5): Suggestions for NAR
You will no doubt be pleased to hear that this post is the last of a five-part series on the question of whether and how brokers participating in MLS may use listing data of other brokers to power AVMs sold into the real estate vertical. See Part 1 for an intro and Part 2 for advice that NAR gave MLSs in 2013. I examined a letter from The Realty Alliance (TRA) on this subject in Part 3. The 4th post discussed the NAR policy proposal, at least as it stood as of May 7, 2014. In this post, I'll briefly discuss a report from Clareity Consulting, which came out on May 8. Then I'll make some clarifying suggestions to the policy proposal going before NAR's Multiple Listing Issues and Policies Committee this week. The Clareity Consulting report On May 8, Clareity Consulting released a report titled "Broker AVM: Exploring the Controversy." I encourage folks to read it, but it leaves some of the issues I've expressed the greatest concern about mostly unaddressed. I think the Clareity report makes an impassioned argument for why NAR should comply with TRA's request. While I don't necessarily agree that all those arguments are persuasive, that has not been my angle; instead, I'm interested in how the decision is made and how this works out in practice. My main concern is that the Clareity report appears to assume that any broker AVM will be run as responsibly as I expect TRA's Collateral Analytics partners will run things. For example, the report says: "To be clear, the financial institution never receives raw MLS data." (p. 3) "Unlike the 'paper brokers,' or others who have misused the data, TRA wants to ensure brokers have a legitimate means of doing business, facilitated by the MLSs." (p. 4)
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Broker AVMs (Part 4): NAR’s Proposed Policy
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2 Technology Game Changers Hit the Market
There were two announcements made this week that I think will have some pretty significant impacts on real estate. WolfNet announced that they are now fully live on the national IDX data feed for Canada. Moreover, every application that WolfNet offers has now been tailored to the needs of Canadian real estate. WolfNet has long been a leader in property search solutions in America, notably serving search solutions to every Keller Williams agent in addition to many other brands. Now WolfNet's Canadian customers will have access to the same benefits. The second announcement came from W&R Studios, makers of Cloud CMA. Cloud CMA became popular with MLSs who wanted to deliver a CMA solution to subscribers that is fast, easy, and mobile. It has resulted in huge success, reaching over 95,000 users. Now, Dan Woolley and Greg Robertson have focused on another clunky feature of many of today's MLS systems – the automatic notification. They call it Cloud Streams. It allows agents to configure a search for their client(s) that will notify them whenever a new or updated listing matches their search criteria. Like Cloud CMA, it is fast, easy, and mobile.
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Stats, Stats ... We All Love Stats
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3 Ways Brokers Can Help Their Agents Be Local Experts
Brokers, are you doing everything you can to help your agents succeed in a crowded market? Even if you've only been paying minimal attention to real estate marketing talk during the past few years, chances are good that you've heard someone use the term "local expert." It's more than just a trendy marketing phrase, though. Just like consumers need agents to guide them through the maze of paperwork that comes with buying a home, they also need an agent's wealth of community knowledge to help them find the right home. While there are plenty of things that agents can (and should) be doing establish their local credibility, brokers can help their agents get a boost on the competition. Below, we've listed three simple tools that brokers can start using now. Lifestyle Property Search Ninety percent of all consumers search for properties online during the home buying process. They have myriad search options to choose from, too--everything from giant portals like Zillow, Trulia, and big box brokerages to small town realty offices and agent websites. That's why it's important that your brokerage's IDX search solution stands out from the crowd. If you're just offering boring, run-of-the-mill data, buyers have plenty of other places to look online.
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Helping Brokers Understand and Use REALTORS Property Resource®
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Organizational Tools and your Real Estate Business
Guest contributor Cloud CMA says: As a real estate agent, it's an understatement to say that you have a lot on your plate. You take on a tremendous amount of responsibility and are held accountable every step of the way. With that in mind, how organized are you? Organization can save you time, money, and bring balance to your life. Additional benefits include increased productivity, lowered stress, and healthier relationships. To enjoy these benefits, organizational tools must be carefully selected. An organized kitchen calls for shelves, drawer dividers, baskets, bins, containers, and more. Tools that excel in the kitchen may not function as well in other areas of the home. This same concept also applies to your real estate technology solutions. As an agent, you already have a huge selection of tech tools to choose from. Some tools provide an "all in one" solution that touches every area of your business. While functional and purposeful, these applications can lack the specialization required to satisfy niche areas of your business.
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RPR Broker Case Study – Helping Brokers Understand and Use Realtors Property Resource®
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Real Estate CMA: How to Make Phone Ring
We've got Harper two days in a row for you this week! Here's his latest from the Core Logic Broker Buzz blog. Most Real Estate Agents put a great deal of effort into their Listing Presentations—or CMAs—to be able to put their best foot forward when meeting with a potential home seller for the first time. Listing presentations are meant to set an Agent up for success during and after the listing appointment by detailing their experience, expertise, super-secret marketing tactics, references and more. It’s everything a seller could ever want to know to feel comfortable with choosing a Real Estate Agent to list their home. But what about being more proactive with this beautifully constructed and well-thought out piece of marketing?
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Real Estate Sales: How To Get An “A+” In Building Client Trust
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