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New Product Homebeat Creates Clients for Life, from the Makers of Cloud CMA
WAV Group has long advised brokers and agents on the enormous benefits of keeping in touch with past clients. NAR's Annual Homebuyer and Seller Trend Report shows that 88% of consumers indicate that they would use the same agent in a future transaction, but only 12% actually do. The no. 1 reason why consumers do not use their agent again is that the agent failed to stay in touch.
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TouchCMA to Rebrand as 'Moxi Present'
The TouchCMA brand is being retired, according to a recent blog post. Parent company Moxi Works is changing TouchCMA's name to Moxi Present. According to the company, the new name reflects a deeper integration between the rebranded solution and the Moxi Works ecosystem. Moxi Present will integrate with the Moxi Engage CRM. Starting April 11, TouchCMA.com will redirect to MoxiWorks.com. Other changes have already taken place, such as the elimination of individual agent subscriptions. Agents who currently have a single subscription will be grandfathered in and will be able to continue using Moxi Present indefinitely. As for existing brokerage customers, their Moxi Works account managers will help them through the transition. If you're a current TouchCMA subscriber, the company encourages you to contact your account manager with any questions. A Look Back TouchCMA has served the brokerage community since its inception. For years, it was the only product of Windermere Solutions, a Seattle-based tech firm that spun off of Windermere Real Estate in 2010. In 2014, the company rebranded as Moxi Works and introduced a "productivity system" that still lies at the heart of the platform. Moxi Works serves as a brokerage hub where agents can access their documents, contact database, calendar, integrated solutions, and a task list that helps them meet their annual commission goals.
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Sales Are Looking Up!
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Sales Are Looking Up!
Every Monday thru Friday at 10:30 AM PST Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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One Top Brokerage's Tools for Recruiting and Retaining the Best
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How to Build a Winning Brokerage (10/4)
Tuesday, October 4, 2016 at 10:00 AM PDT Learn from industry expert Greg Fischer and W+R Studios' own Ricardo Bueno on tools and tactics used by today's leading brokerages. We'll discuss topics like branding, tools for brokers, how to stay ahead of the competition, and how to recruit and retain the best to build your brokerage into a winning team! Register now!
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Sales Are Looking Up! (9/19-23)
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Tools and Tips for a Winning Listing Presentation With RPR® (9/19)
Monday, September 9, 2016 at 12:00 PM PDT Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible. Learn how to create a winning listing presentation using modern marketing approaches such as RPR's Preparation, Price and Promotion model. This free workshop will highlight the RPR assets found within each of these successful strategies, including: Researching the property, neighborhood and local market Earning seller buy-in from the onset Validating the property's basic facts, selecting comps, and adjusting those comps to create a customized and flexible comp analysis Using the one-and-only Realtor Valuation Model®—an exclusive RPR pricing tool Generating a customized, client-friendly, and definitive Seller's Report Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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RPR Becomes CMA of Choice for Texas Brokerage
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Sales Are Looking Up! (8/29-9/2)
Every Monday thru Friday at 10:30 AM PDT Are you ready to start writing more offers and winning more listings? Then join me, Gary, at one of our free, live, Cloud CMA webinars hosted daily! Come see why over 100,000 real estate agents nationwide are using Cloud CMA to write more offers and win more listings. I'll take you through a complete overview of Cloud CMA and show you just how easy it is to start looking awesome in front of clients and prospects, today! The topics we'll cover include: Cloud CMA setup Overview of the Cloud CMA user interface How to create Cloud CMA reports How to share your Cloud CMA reports Creating and sharing reports from your smartphone (it's a little bit like magic!) And even show you how to do a listing presentation with our Interactive iPad CMA! Register now!
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Sales Are Looking Up! (8/8-12)
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What's in Your CMA?
This week's featured product from our 2016-17 RE Technology Guide is Cloud CMA. Since their launch, Cloud CMA has not only built one of the fastest growing user bases among real estate brokers in the CMA category, but it has become one of the most quickly adopted technology tools industry-wide. RE Technology connected with Cloud CMA CEO Greg Robertson to better understand why their product has had so much success with leading real estate brokers. About a decade ago, MLSs largely crushed the sales of CMA products to brokerages. It is a hotly debated topic about the role of the MLS and the old discussion about "leveling the playing field." When you put the MLS product right in front of the agent, it makes it pretty difficult for brokers to drive adoption of a different product. To survive, CMA software developers focused on something the MLS CMA fails to do – branding, custom content, enterprise management, and ease of use. CMAs have long been considered "difficult" to use. Selecting a bunch of comparable properties and organizing them into a presentation was a lot of manual lifting before Cloud CMA came along. They blew the CMA category wide open with their support for mobile. Fast and Mobile Friendly Cloud CMA was the first tool to be truly responsive, meaning that you can build a CMA on your phone's browser. Moreover, building a CMA is fast. Simply send an email with the property address and you can get a report back in less than a minute. In fact, you have your choice of reports.
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Sales Are Looking Up! (7/4-8)
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Tools and Tips for a Winning Listing Presentation With RPR® (6/16)
Thursday, June 16, 2016 at 12:00 PM PDT Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible. Learn how to create a winning listing presentation using modern marketing approaches such as RPR's Preparation, Price and Promotion model. This free workshop will highlight the RPR assets found within each of these successful strategies, including: Researching the property, neighborhood and local market Earning seller buy-in from the onset Validating the property's basic facts, selecting comps, and adjusting those comps to create a customized and flexible comp analysis Using the one-and-only Realtor Valuation Model®—an exclusive RPR pricing tool Generating a customized, client-friendly, and definitive Seller's Report Realtors Property Resource® (RPR®), one of the most innovative benefits included in your NAR membership, is offered at no additional cost. Register now!
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Sales Are Looking Up! (6/6-10)
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Seller Servicing and Marketing Your Listings (6/2)
Thursday, June 2, 2016 at 10:00 AM PDT Listingbook automates servicing sellers, keeping them happy while educating them about their market. This allows agents to be more efficient and profitable.In this session you'll learn: How to give sellers accounts How to ensure they're logging in How to create and send a CyberCMA How to explain reports (both Basic and Pro) How and when to promote your listings Register now!
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Getting Started with Listingbook (5/31)
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Brokers Partner on Technology
Long & Foster and Windermere are both brokerages that are family owned and operated. They are large firms and they struggle with build vs. buy whenever they consider a technology solution for their companies. Windermere supports 7,000 agents across 300 offices. Long & Foster has over 200 offices supporting 11,000 agents. There are a number of technology solutions that each company builds and supports. Moxi Works, the technology company founded by the Jacobi family of Windermere, builds a plethora of core technology solutions used by Windermere. Moxi works provides the Windermere broker website, co-branded agent websites, lead management, drip marketing, company intranet, and their keystone product, TouchCMA. TouchCMA is a listing presentation tool that Long & Foster licensed exclusively for their markets back in 2014. WAV Group is very excited to see these two companies own the technology company that serves them. This philosophy is a component to broker ownership of Upstream, and broker control of the board for the Broker Public Portal. Both Windermere and Long & Foster have significantly increased their closing rates on listing presentations with Moxi Works. We have written about this before. WAV Group confidently believes that brokers build better technology solutions for real estate agents than technology firms that have never sold a house. Together, Windermere and Long & Foster have nearly 20,000 agents on the Moxi Works system. The only CMA tool that is close to being their equal is CloudCMA. However, CloudCMA is usually offered through the MLS, meaning that the possibility of more than one agent showing up to a potential seller's meeting with the same listing presentation is highly likely.
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Help Agents Overcome 3 Seller Objections
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Cloud CMA Webinar: Sales Are Looking Up! (8/4-8)
Cloud CMA is hosting a webinar every day, Monday through Friday! When: Monday thru FridayTime: 10:30 AM (Pacific Time Zone)See what all the fuss is about! REGISTER HERE for the 10:30 a.m. PST Session Cloud CMA is generating a lot of buzz in the real estate industry. Inman Next named it one of the "Top 5 must-use Cloud Based Technologies for REALTORS®." Join us for this half-hour webinar that will give you an overview of Cloud CMA. This webinar is perfect for anyone wanting to learn more about Cloud CMA or new Cloud CMA subscribers wanting to get a jump start on using Cloud CMA. The webinar will be hosted by Chris Morgan from W&R Studios, the creators of Cloud CMA. Participants will be able to ask questions at the end of the session. Topics include: Cloud CMA setup Overview of the Cloud CMA user interface Creating Cloud CMA reports Overview of Cloud CMA report content Viewing and e-mailing Cloud CMA reports Creating and sending Cloud CMA reports from your smartphone What you will need to participate: The webinar will be hosted straight from your browser, so you will not need to pre-install any viewing software on your computer. You will need to call in to a conference line. A confirmation e-mail will be sent to you with the web site address for the webinar, and the conference line number. Sales are looking up! See you there!
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Broker AVMs (Part 5): Suggestions for NAR
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Broker AVMs (Part 4): NAR’s Proposed Policy
This is part four in a series that I've now concluded will have five parts on the question of whether and how brokers participating in MLS may use listing data of other brokers to power AVMs sold into the real estate vertical. See Part 1 for an intro and Part 2 for advice that NAR gave MLSs in 2013. I examined a letter from The Realty Alliance (TRA) on this subject in Part 3. This post discusses the three broad questions I think NAR needs to answer, describes the current proposal for NAR's policy committee, and examines whether that proposal answers my three questions. I conclude that it does not. Decisions, decisions The NAR multiple listing policy committee has three important and distinct decisions to make at its May meetings in D.C. on the broker AVM issue: 1. Are AVMs indistinguishable for policy purposes from BPOs and CMAs? In TRA's view, the answer is 'yes', and that appears to be the view previously expressed by NAR policy staffers. Both TRA and NAR staffers appear to think that this is a foregone conclusion, but I noted some hedging on that from NAR last fall, and it's plainly a fact that the ML policy committee has never given an answer to this question. If the answer to this question is 'yes,' then no listing broker permission need be obtained for a participant to use MLS data of all brokers in an AVM application (subject to NAR's other policies of general application). In other words, there really cannot be a listing broker opt-out under this view. The committee would also need to address question 2. If the answer to this question 1 is 'no,' then NAR needs to decide whether AVMs get different treatment under its policies or if they are simply not permitted.
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2 Technology Game Changers Hit the Market
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Stats, Stats ... We All Love Stats
What's the thing about statistics? In particular, what is it about historical data that makes real estate market analysts excited? It's not hard to answer when we're so fixated on CMA reports. We can't properly serve our sellers or our buyers unless we are competent at analyzing market statistics to determine the proper current pricing for homes. As we begin 2014, what can we do to inform our prospects and cement our position as a local real estate market expert? We can give them a whole lot of numbers on which to focus, and these stats also have value because they tell us about the market and the sold prices of homes over the previous year. Everybody values market statistics: Sellers – People considering listing their homes for sale and those who are listed are interested in the market and price trends. This is particularly true in their neighborhoods, and you'll attract listing clients if you regularly publish market sold property statistics by area. Email them out to your seller prospects in your CRM system, especially at the beginning of the year for previous year sales. Buyers – Buyers have the greatest interest in what's going on, as they're trying to find the right home in their price range. Using the statistics report you email out and publish on your site, buyers can target areas based on real sold prices. They can see where the action is, which usually means they're popular neighborhoods with the amenities they want.
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3 Ways Brokers Can Help Their Agents Be Local Experts
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Helping Brokers Understand and Use REALTORS Property Resource®
WAV Group provides consulting services brokers across the country to help them find the most effective ways to leverage the technology tools they have chosen for their agents. Some of those tools are provided by MLSs as part of their monthly subscription fees. In working with brokers, we have learned how stressed the life of a broker is. Their agents, clients, accountants and office staff pull them in a million directions. Their daily tasks make it virtually impossible to keep up on all of the latest technologies being offered to them. We're introducing a case study developed for NAR's REALTOR® Property Resource, or RPR™, designed specifically to help Brokers understand how to get the most out of the RPR™ tool. This case study aims to help REALTORS® understand the unique benefits of using RPR™ in their daily business, in order to position their firm as a communication leader, complete with unique insights available only to REALTORS®. WAV Group has followed the introduction and rollout of RPR™ closely since it was officially introduced and then launched in September 2010. In previous papers, WAV Group outlined the factors required to make an informed decision about whether RPR™ and other data-related products were appropriate for individual MLSs and Brokers. These case studies are NOT intended to help an organization make a decision about participation in RPR™. Those decisions are best left to individual firms. The purpose of this case study is to help brokers who have access to RPR™ understand how they can use the tool effectively to build their business. The case study also clearly articulates how RPR™ is incremental to the tools available in MLS systems and other broker tools.
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Organizational Tools and your Real Estate Business
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RPR Broker Case Study – Helping Brokers Understand and Use Realtors Property Resource®
WAV Group provides consulting services to brokers across the country to help them find the most effective ways to leverage the technology tools they have chosen for their agents. Some of those tools are provided by MLSs as part of their monthly subscription fees. In working with brokers, we have learned how stressed the life of a broker is. Their agents, clients, accountants and office staff pull them in a million directions. Their daily tasks make it virtually impossible to keep up on all of the latest technologies being offered to them. Today, WAV Group is introducing the third in a series of Case Studies developed for NAR's REALTOR® Property Resource, or RPR™, designed specifically to help Brokers understand how to get the most out of the RPR™ tool. These Case Studies aim to help REALTORS® understand the unique benefits of using RPR™ in their daily business, in order to position their firm as a communication leader complete with unique insights available only to REALTORS®. Download the Broker Case Study here. WAV Group has followed the introduction and rollout of REALTOR® Property Resource ( RPR™ ) closely since it was officially introduced and then launched in September 2010. In previous papers, WAV Group outlined the factors required to make an informed decision about whether RPR™ and other data-related products were appropriate for individual MLSs and Brokers. These case studies are NOT intended to help an organization make a decision about participation in RPR™. Those decisions are best left to individual firms. The purpose of this case study is to help brokers who are have access to RPR™ understand how they can use the tool effectively to build their business. The case study also clearly articulates how RPR™ is incremental to the tools available in MLS systems and other broker tools.
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Real Estate CMA: How to Make Phone Ring
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Real Estate Sales: How To Get An “A+” In Building Client Trust
Shadow inventory, distressed properties, and volatile markets—all reasons that Real Estate buyers can feel uncertain about their decision to purchase a particular property, in a specific neighborhood, or anything at all. Your Agents have their fingers on the pulse of their markets, but how do they instill confidence in their clients that they are making a sound buying decision and trust their Real Estate Agent is providing knowledgeable market advice? Often this confidence comes pre-installed if buyers are referred to your Brokerage from other satisfied clients. But taking this for granted and not maintaining a client’s trust can be the kiss of death for an Agent, as Buyers are rarely contractually bound to one Real Estate agent or Brokerage.
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