Top 10 Most Popular Articles of October

Is it too early to start talking about gifts? Not if they're closing gifts, according our monthly list of RE Technology's top 10 most-read articles. Closing gift ideas drove article #1 to the very top of the heap in October.

If you're more in the receiving mood (no judgements here), check out articles #3 and #10 for free real estate resources. Then, mosey on over to article #6, where you'll find all the formulas and processes you need to select and nurture your own geographic farm.

We've got a lot left to give, so check out the rest of October's top 10 articles in the list below:

1. 8 Real Estate Closing Gifts That Return Your Investment
Closing real estate deals is fun, right? Of course it is! You should extend your excitement of a job well done with a token of appreciation for your clients. Here are some thoughtful gift ideas you can give to your clients.

2. 6 Types of Emails Agents Should Leverage
Email marketing delivers high ROI (40 to 1) and is proven to help generate leads, boost engagement, and drive conversions. In this video, learn the six emails real estate agents should be sending to provide VALUE to their audience, regardless of where the lead may be in the sales pipeline.

3. What's in a Home Buyer's Packet? (Plus, a Complimentary Template)
One best practice every real estate agent should implement is to provide a home buyer packet to their new buyer leads. By properly educating buyers, you can prepare them for a smooth home buying experience and decrease the potential for miscommunications or misunderstandings. Here are important documents to include in your home buyer packet.

4. 9 Traits of Wildly Successful Agents
Do you want to learn from and follow in the footsteps of the greatest minds that have succeeded in the real estate business? Perhaps you have already heard some of the formulas and traits discussed and heralded by top producers and their coaches. Let us go over them one-by-one to see what resonates with you and see how you can transform yourself one step at a time into an even greater version of yourself.

5. 20 Real Estate Lead Generation Ideas that Work
There's no shortage of tools to help your business shine, from your real estate website to blogging, social media, and search engines. Get started with our guide to 20 real estate lead generation ideas that work for firms and sales associates in any market.

6. The Ultimate Guide to Geographic Farming
You may have considered applying a geo-marketing technique to market yourself, but perhaps you held off because you thought it was too complicated or time-consuming. Well, now you can properly sink your teeth into this topic and this article will explain each step and every detail.

7. The Benefits of Working on a Real Estate Team
The freedom to work independently and on your own schedule may have been what drew you to a career in real estate. While this a very attractive element of being a real estate agent, you might want to consider giving a little bit of that freedom up to join a real estate team. There are numerous benefits to working on a real estate team that many consider well worth the cost.

8. 11 Ways to Increase Facebook Likes as a Real Estate Agent
Consider this: 68 percent of all adults in the U.S. are on Facebook. Of those, 74 percent use Facebook daily. That is some 140 million people logging into the same site everyday--liking pages, commenting on stuff, etc. As a real estate agent, you might be asking, "How can I get more of the action on my page?"

9. As Pandemic Brings Greater Interest in Real Estate Careers, Agents Face More Competition
Real estate may soon be getting more competitive. The COVID-19 pandemic has led to a record-breaking number of Americans looking to start a real estate career. As a result, established agents should give serious consideration to their marketing now, while they have a leg up on their competition. Here's how.

10. Friday Freebie: Dress Up Your Listings with this Virtual Staging Offer
As we round the corner towards Halloween, that means one thing—the season of overly decorated listings is upon us. But never fear, there's a way to make sure your listing photos remain high quality (and not frightening to buyers) throughout the holiday season. Read on to learn how you can try it out at no cost in this week's Friday Freebie.