March 09 2020
New to direct mail marketing for your real estate business? There's a lot to learn and some trial and error to experience. It's such an effective real estate lead generation technique, however, that it's time and effort well-spent.
One of the first things you'll want to determine is whether you will send your direct mail pieces to a targeted list of potential clients or to every single door in a particular area, via Every Door Direct Mail® (EDDM®).
Both strategies have pros and cons.
At only $0.191 per piece, EDDM® is ideal for the agent on a tight budget. Because it's not nearly as targeted as a mailing list, your direct mail pieces will be delivered to every "door" in your chosen postal route.
It's the difference between a shotgun and a targeted approach.
An EDDM® campaign is also easier to set up so you'll be generating leads quicker than you would were you to use a targeted list.
Choose EDDM® over a list if you:
EDDM® may not be effective for you under certain circumstances. These include:
If you want your direct mail pieces to be personalized and you have a specific audience in mind, a targeted mailing list is your best bet.
Remember, direct mail marketing isn't a "one-and-done" program. Consistently mailing to your farm or your list is the key to success with either EDDM® or targeted direct mail.