July 25 2018
On the heels of Google, Facebook has beefed up its local search function.
Now, a home buyer or seller can type the word "real estate agent" into the Facebook search bar and Facebook provides a list of agents nearby.
So how do you get on the list?
It appears that agents will need a fully-optimized Facebook Business Page in order to appear on the list. Personal pages will not appear on the list. If you test the search results by typing in your own name, you should see yourself on the list because Facebook knows it's you. Keep in mind that this does not mean that outsiders can see you on the list.
Below you'll find answers on how the Local Search feature works and how to create a Facebook page that's optimized for discoverability.
Here we go!
*Places are businesses that have a fully-optimized Facebook Business Page.
Here's a screenshot of the search results:
Users can click the "See All" button for a full list of agents.
Potential buyers and sellers will also see:
(Example below)
"See All" search results include star rating, number of reviews, and business hours
On a desktop device, users may also see:
As you scroll down the list of Realtors you'll see which of your friends have "Liked" or "Checked In" with the Realtors nearby.
Facebook search results show friends who "checked in"
If much of your business comes from referrals or word-of-mouth, THIS is the online version of that.
Consumers are increasingly using social media to make purchase decisions — so the integration of search+social by Facebook appears to be a system that could eventually rival Google.
For this reason, it's now imperative to have a Facebook Business Page. But more importantly, ensure that your business page is fully optimized for SEO and Facebook "Places."
The Facebook search tool might soon become the most popular way for buyers and sellers to find a real estate agent. Especially for millennials! As technology continues to move forward it becomes good practice to stay at the forefront and use the experts to keep up.
Hopefully you found this article to be useful in helping you get ahead with Facebook local search results.
To view the original article, visit the HomeASAP blog.