3 Ways to Master Short-Lived Video Content in Real Estate

Many agents and brokerages focus primarily on building up their "evergreen" video content--content that's going to be viewed for a long time to come. But short-lived video content is also incredibly valuable.

Short-lived video content involves jumping on a live stream, taking a quick Twitter video, or posting something to Snapchat or Instagram Stories. These are just fast bites of info that go out to prospective buyers and sellers to keep them interested and engaged.

Showcasing Community Features

While at a community, real estate professionals can quickly jump on to showcase some of the best community features. They are always traveling around these areas, and they can take advantage of the time to show off some amenities.

Having lunch can turn into an excellent opportunity for a real estate pro, who can then show prospective buyers some of the great dining in the area. Going by a school or playground (or even a dog park) also goes a long way towards promoting family-friendly properties.

Highlight the Best Features of a Home

Open houses and showings are an excellent time to quickly shoot a video about some of the best amenities in a home. New kitchen appliances, redone bathrooms, and outdoor patio areas can all be featured in just a few seconds. These are things that buyers may see and become intrigued by — or that sellers may see and be interested in replicating.

Lifestyle and Company Culture Videos

Trustworthiness is one of the things that people want most in a real estate agent or brokerage. By showing a bit of the agent's day and the company culture, you can connect with their followers on a personal level.

Showing a morning routine, a hobby, or a company lunch is a great way to make clients feel like "part of the family" — as well as to further the brand.

Short-lived videos are a way of renewing an audience relationship and prompting a connection. The goal of short-lived videos is to reach out to your community, remind them of your organization and services, and build the relationship. Having a high volume of content and posting these videos consistently are the key to creating a relationship that is strong and will last.

To view the original article, visit the VScreen blog.