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Create a 'Brand Message' that Speaks to Your Local Market

The greatest benefit of becoming a Local Market Master is having a brand that is recognized in – and that resonates with – your ideal customers.

Your brand's meaning comes from the promises that you (and your agency) commit to honoring, which creates a superior customer experience.

These promises, or brand messages, need to be continually communicated and reinforced across all of your marketing and customer interactions. This starts the process of developing and establishing you as a Local Market Master.

Once you've defined your brand, you'll want to start using digital tools that allow you to promote your messages and build your brand identity in the easiest, cheapest, and most effective ways.

The Three Phases of Crafting a Brand Messages

There are three phrases of crafting your brand messages

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