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Don't Make These Mistakes with Your Market Reports
Even folks who aren't thinking of buying or selling a home in the near future enjoy reading well-written real estate market reports. If you aren't using market reports in your marketing efforts, you're missing out on a prime opportunity to show your area expertise. However, it's not enough to slap up an MLS graph and call it a market report.
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Top Pros and Cons of Verbal Real Estate Offers
What are the pros and cons of verbal real estate offers? Today we bring them to you. Pro #1 As the listing agent, you get to call the seller who is anxiously awaiting to get an offer. That is the only pro for listing agents. Yet, don't let it backfire on you. Read below to learn more. Pro #2 As the buyer's agent, writing up an offer can be a time-consuming process (there is the initial contract along with the addendums), especially when the buyer wants to offer a price much lower than you think the seller may accept. After all your hard work, the seller may balk at the offer and not accept it. So, you may think, "Why not just ask the listing agent before writing up the offer?" Sounds a lot better than wasting your time, right? Think again. Buyers mostly focus on price at first when making their initial offer with the seller. Most of the time, it is not just about the price. The purchase offer often encompasses terms and conditions that may or may not be acceptable to the seller. It's a complicated legal document. Many rounds of discussions may take place, and then nothing may become of it. When it is in writing, you can keep clearer track of all the elements of the transaction, whether it results in a sale or not. Example One: A real estate listing agent received a text for a property she had on the market in North Miami Beach, Florida. The text from the buyer's agent read, "My client wants to offer _____ cash on the above property. Please advise." The answer from the listing agent was, "Please put it in writing and show proof of funds." Did she ever hear back from the buyer's agent? The answer is NO. When the listing agent followed up with the buyer's agent, he said that he could not reach the buyer, which is why he never responded back. The buyer had disappeared. He had ghosted. The term may be familiar to those who are dating—yet isn't working with buyers also a form of courtship until the transaction is completed? Imagine if the listing agent had made the verbal offer to the seller and the seller said okay, only to find out that the buyer disappeared. Think they would be happy? Example Two: A week later, the same listing agent for the above property received a text from another buyer's agent. The text read, "Buyer just saw unit and is thinking about renovation costs and would like to offer your seller ____. I do not want to waste my time and yours. Please present this verbal offer to seller to get the process started." The listing agent's answer was still the same: "I don't accept verbal offers. If your client is interested, please present a written offer." Then the listing agent did what's a growing rarity in the real estate business: she picked up the phone and explained how it would benefit all parties to present the offer in writing, and the buyer's agent agreed. The offer was presented AND accepted by the seller. Who wants to waste their time? No one. Especially in today's world. That's why presenting written offers is a vital part of the real estate business. 6 Cons to Accepting a Verbal Offer as the Listing Agent Con #1 With no written offer, there is no proof that the buyer did make an offer. If the listing expires, and the same buyer makes an offer on the property, the protection period in the agreement may not protect your commission. Remember, there are cases when buyers try to go behind the listing agent and present an offer directly to the seller when it is no longer listed. The normal protection period in a listing agreement is up to 180 days (may vary by state). Without a written offer, if the buyer makes an offer months later, you may not receive any commission for all your hard work. Con #2 If the seller verbally agrees to a price, the buyer may re-think the offer and submit a lower offer. The thinking process sometimes goes like this: "If they accepted my first offer so quickly, maybe they will accept this one, which is a little less." The buyers threw in the initial bait hook and are now fishing again. Con #3 The verbal offer gets accepted and the seller is elated. Then…nothing happens. The buyer changes their mind and loses nothing because there is no written contract and no deposit. Con #4 When the written offer does not follow the verbal offer, the seller may begin to doubt the legitimacy of the offer. If the seller has any doubts about your efforts to sell their property, this will solidify it. And if the listing is set to expire soon, they may think it is a ploy for you to keep the listing. Also, if a seller is uncomfortable with you in any way, this may set them off to fire you. Con #5 Verbal offers usually don't consider all the important details as noted in the contract. Price is just one of the important elements of a contract. The type of contract being presented is important, as well as the following terms and conditions: inspection period, earnest money deposits, whether it is subject to appraisal, closing date and much more. All terms and conditions can be clearly defined when the agreement is placed in writing. Con #6 It is crucial to keep in mind that verbal agreements to sell real estate aren't legally binding. To be legally enforceable, a contract to buy real estate must be in writing, agreed to, and signed by both buyer and seller. Bottom line The advantages of a verbal offer are very small. The seller is at a disadvantage with verbal offers, as well as the real estate agents involved in the transaction. Be sure to consult a real estate attorney to make sure you have a binding contract or ask any other legal questions you may have. Yes, there are many demands made on your time as real estate agents each day. But remember, without a written offer and deposit from your buyer, there is no skin in the game. Stay fresh, focused and professional by following the above tips. Janice Zaltman is a Realtor, LEED AP, marketing coach and writer with more than 20 years of experience in the sales, marketing and media fields. To view the original article, visit the Form Simplicity blog.
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Top 10 Seller Objections to Staging and How to Overcome Them!
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The Generational Cheat Sheet: Best Ways to Communicate with Each One
We live in an age of ever-changing ways to communicate: social media, email, text (SMS) and telephone. Which one is the preferred method for your clients? In an industry like real estate, it's vital to know the best way to communicate with your buyers, sellers, peers and just about everyone. What makes this fascinating is how communication styles can differ by generation. Right now, there are six generations that comprise our society. Every one of these six generations plays a role in the real estate marketplace. And today we bring you the best ways to communicate with each generation. So keep this cheat sheet handy!
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RU Getting the Most Out of Txting?
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Facebook Messenger Bots: How to Automate Conversations to Qualify Leads and Stay Top of Mind
One of the most important lessons you can internalize about growing your business in the digital age is that you have to "meet your customers where they are." That used to be simple: postcards in their mail, emails in their inbox, calls to their phones. But if you've been solely relying on traditional communication methods like these, then you've likely noticed a decline in interactions. It's just harder to get in touch with people that way these days. So if you want to keep your business strong, then you need to find another channel. And boy, do we have just the channel for you!
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
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Turn Your Listing Descriptions into Sales
Think back to 2006. You may remember hearing about the launch of a new social media platform, Twitter. You most likely didn't, because it had little fanfare. Posts to the social media platform were dubbed "tweets" and tweeters were limited to only 140 characters. Jack Dorsey, one of the platform's founder, claims they chose the word Twitter, because it was "perfect," defined as "a short burst of inconsequential information." Today, tweeters are allowed to use 280 characters to tweet out their inconsequential information, but the majority use only 33 characters, according to Sarah Perez, at TechCrunch.com. Remind you of anything?
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Cheat Sheet: Photo Editing Terms for Real Estate Agents
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4 Ways You Can Reach New Leads Faster
It's 2019 and buyers and sellers expect instant access to the information and services they're looking for. Your best chance of converting your leads is to reach them in the first five-minute window after they call or fill out a request form. There are a lot of ways you can respond to new leads more quickly. Find some ideas below.
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Tips and Tricks for Hosting the Perfect Real Estate Webinar
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5 Strategies to Generate Seller Leads and Build Better Relationships
It's no secret that seller leads represent an enormous opportunity for your business. But are you struggling to attract and convert them? Just like with buyer leads, generating and converting seller leads is all about relationship building. The internet and digital media have drastically altered the way we interact with prospects, but the need to build relationships is as important to real estate as it ever was—it's only the way we build relationships that's changed. The best way to build relationships with seller leads is to increase your visibility, provide a strong value prop, and stay in consistent communication. We compiled a step-by-step process of proven strategies top agents use to attract and build relationships with seller leads.
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5 Tips for Building Trust with Clients
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Learn These 7 Meeting Skills to Land More Real Estate Clients
It doesn't matter how effective your Facebook advertising campaigns are: if your meeting skills are weak, you will constantly struggle to land new clients. It's a hard pill to swallow, but it's the truth. In the age of digital marketing, it's easy to forget the art of the "face-to-face" meeting. Every real estate transaction requires some sort of interaction between an agent and a client. If you are looking to increase your sales, focus on your meeting skills. Yes, some agents are naturally more charismatic than others, but everyone has the ability to increase their interpersonal abilities. If you are interested in becoming the local real estate leader of your city, you need to become an effective communicator. If you can master these seven skills, your meeting conversion rates will skyrocket through the roof!
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How to Create the Very Best Generic Autoreply Emails
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How to Handle Tough Conversations with Clients
As agents, you know there are going to be tough conversations with clients. The home buying and selling processes can be emotional, and for many clients, this is the biggest and most stressful financial decision they've ever made. Unexpected issues can crop up along the way: Bad news comes up during an inspection. A deal falls through. Your buyer's offer isn't chosen. You don't want a client to forego working with you again or sending a referral because of tough conversations that could have been avoided or handled more smoothly. In fact, by handling those difficult conversations well, you might earn a strong Google review for your transparent, honest approach. Getting through the challenges can require some difficult talks with clients, but here are some ways you can help them through it:
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Dealing with Squatters: How to Ask Them to Leave
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5 Tips to Get Your Emails Read
Email marketing is a very vital tactic for businesses of all sizes – when executed correctly. In fact, it's actually the preferred way clients want you to communicate with them, with 91 percent of U.S. adults suggesting they would like to receive emails from companies they do business with. While it's a highly effective and low-cost marketing solution, many people keep making the same mistakes.
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Elevate Your Content with High-Converting Guides
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10 Real Estate Email Subject Lines and Why They Work
The average user sends and receives over 100 emails every day. The odds that they will open every email they receive are slim, especially if they're wary of unknown senders. So, how can you ensure that your audience is opening and reading your carefully crafted emails? The answer lies in the simple, unassuming subject line. While most email subject headlines are less than one or two sentences long, they can spell the difference between a read message and another junk email. About 80 percent of readers never make it past the headline, or in this case, the subject line. Here's how you change that. Here are ten real estate email subject lines to help you master the art of the email.
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49 Uplifting Real Estate Quotes That Will Inspire You to Be Great
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The Language of Sales: What to Say (and Not Say)
We are all being sold to... constantly. Unwanted ads, calls, and marketing e-blasts bombard us everyday. Here's how to be part of the solution and stand out from the noise. Many times it feels as if "permission" marketing has been thrown to the wind, but occasionally, we experience the better side of sales. The side where someone is presenting us with a valuable service in a helpful way. Successful agents know how to do this in their businesses. They deliver effective messages that persuade prospects and elevate their offering.
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How to Turn Online Leads into Commissions in 3 Easy Steps
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How You Can Add Flavor to 'LPMAMA' So Leads Stick with You
Imagine a slice of bread. Served plain, it doesn't look tasty, does it? But top it with a few other ingredients and sandwich it with another slice of bread, and you have a delicious meal suddenly. The same premise applies to LPMAMA in real estate. By itself, it provides agents a series of questions they can qualify leads with. However, there's one drawback to LPMAMA's questions. They're very "agent-focused." They're designed to serve you, not necessarily the consumer – which puts them in a weird emotional state.
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8 Great Gmail Tips and Tricks
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How to Quickly Establish Rapport with Clients
Clear communication is one of the keys to a successful agent-client relationship, but that doesn't mean simply keeping in contact with your clients on a regular basis. True communication takes into account the unspoken messages that pass between you and your client. Communication is key for real estate success. When was the last time you paid attention to what your client's body language, mannerisms, and tone were "telling" you?
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Top 3 Tips for Following Up with Real Estate Leads Like a Machine
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Managing the Meltdown: Successfully Navigating Your Clients through a Stress-Free Home Buying Process
Moving into a new home is among the most stressful events an individual will go through in their lifetime, right up there with a divorce, the death of a loved one and the loss of a job. Yet surprisingly, most real estate agents are never taught how to manage a client's emotions in a way that will prevent a meltdown from occurring. By using a few simple techniques and front-loading the process to show clients what they can expect at each step of their journey, it's possible to mitigate and even avoid meltdowns, says Steve Wener, a San Diego-based real estate agent.
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The Dos and Don'ts of Content Marketing in Real Estate
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Converting Prospects Through Conversation, Not a Script
As an agent, do you have a reliable strategy and system for engaging with and converting potential clients? Whether a prospect walks into an open house, comes by way of an online ad, or through a chance encounter at a local coffee shop, having a framework in place to guide the conversation and assess their needs from the get-go will prove invaluable down the road.
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Top 10 Tips to Finally Conquer Your Email Inbox
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How to Follow-Up with Leads 450% More Effectively
Do you ever feel like your follow-up process is letting leads slip through the cracks? You've spent money generating leads. You've watched them register on your website. And then... no response. No engagement. It's frustrating to see active homebuyers leave you high and dry. Done enough times, you get fed up, right? Now, before you call it quits, let me walk you through a few "investigative" ways to improve your lead follow-up.
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Why Responsiveness Is the Most Important Quality in a Real Estate Agent
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How to Turn 'No' into a 5-Figure Commission
Anyone who works online leads knows it takes skill to turn a property inquiry into a potential client, let alone a commission-earning deal. Texting only makes things more difficult, with no assurance of a timely response and no way to rely on body language to see if a connection is really being made. Difficult, but, as San Diego-based real estate agent Steven Wener recently proved, not impossible.
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How to Follow up with Online Leads
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8 Steps to Reconnecting with Real Estate Clients
It's interesting to look at how we've evolved and grown through our lives, to see how our priorities shift, our friend groups expand, how geography separates us. It can almost feel impossible to keep in touch with those we've met along our journey. Despite the incredible advancements in technology making it easy to connect with people, we still let ourselves feel so disconnected. "Let's keep in touch" has unfortunately become a throwaway comment we say to one another as a conclusion to a conversation – but how often do we actually follow through? Getting caught up in the moment with an old colleague or client can leave us with genuine feelings of wanting to keep in touch, but the rigours of everyday life can override those priorities and put it on the backburner.
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Ask Your Way to More Listings
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The 1-Year Challenge: Learn 52 Spanish Real Estate Terms in 52 Weeks
Did you know that Spanish is the second most widely spoken language in nearly every U.S. state? That means it's likely that you've either had clients or prospects that speak the language. But even though translation apps have come far in recent years (more on that later), it's still difficult to accurately translate the specialized jargon of real estate into Spanish and other languages. According to a government report, "translations may create more confusion than clarity. For example, when targeting materials and products to Latinos, financial education materials often are translated from English to their literal equivalent in Spanish, which may be unintelligible or difficult for the reader to understand." So to help you better serve your Spanish-speaking clients and leads, we've compiled this list of 52 of the most-used real estate terms and their Spanish translations. It's drawn from the Consumer Finance Protection Bureau's Glossary of English-Spanish Financial Terms, a constantly updated list of hundreds of finance and real estate related terms. You can bookmark or save this article to refer to later—or if you really want to boost your Spanish language skills, read on for a challenge that will help you master real estate's most commonly needed translations. The Challenge Ready for a low pressure way to build your Spanish vocabulary? We've included 52 real estate terms in this article--one for every week of the year. You can build your vocabulary slowly by committing to learning and using one term per week. You can start this challenge now, next month, your birthday, the anniversary of your first sale, or any other date that motivates you. Here's the challenge: Learn one term per week for 52 weeks, or exactly one year. Aim to use that term at least 1-3 times in your work during that week in order for it to really sink in. This is easy if you have Spanish speaking clients--just drop it into conversation, email, or text. If you don't have any Spanish speaking clients, use that week's term to flex your online marketing skills. Write a blog post about the term, or share the term and its translation on social media with a memorable hashtag. Dive in to the list below to get started! The List AppraisalTasación, valoración de la vivienda AssessmentEvaluación, cargo, tarifa Buyer's AgentAgente del comprador Closing CostsCostos de cierre, gastos de cierre Closing dateFecha de cierre Commercial propertyPropiedad comercial CommissionComisión Comparative Market Analysis (CMA)CMA (Análisis Comparativo de Mercado) Contingency / Contingency clause of saleContingencia / Cláusula de contingencia de venta ContractContrato CostsCostos, gastos CounterofferContraoferta DeedEscritura, título de inmueble DisclosureRevelación, divulgación Down paymentPago inicial, cuota inicial Due diligenceDiligencia debida Earnest money depositDepósito de buena fe, depósito de arras EscrowDepósito en garantía, reserva, escrow, depósito para impuestos y seguros de la vivienda Estimated property valueValor estimado de la vivienda Fair Market ValueValor de mercado, precio de mercado Fiduciary DutiesDeberes fiduciarios ForeclosureEjecución hipotecaria, embargo, reposesión, reposeer For sale by owner (FSBO)Casa en venta por el propietario (FSBO, por sus siglas en inglés) Good faith estimateEstimado de Buena Fe/Estimación de Buena Fe (GFE, por sus siglas en inglés) GranteeCesionario, beneficiario GrantorOtorgante Home buyerComprador de vivienda Home EquityValor liquido, capital de su vivienda Home, houseVivienda, casa, hogar Home InspectionInspección de la vivienda HomeownerPropietario de vivienda, propietario de casa, dueño de casa Homeowner's associationAsociación de propietarios Homeowner's InsuranceSeguro de la vivienda, seguro del propietario de vivienda, aseguranza de casa Investment propertyPropiedad adquirida con fines de inversión, propiedad de Inversión LienGravamen, derecho de retención, deuda, embargo preventivo Listed for saleEn venta, para la venta Listing price, list pricePrecio anunciado, precio de lista Loan-to-value ratioRelación Préstamo - Valor (LTV, por sus siglas en inglés) MortgageHipoteca, préstamo Preapproval, preapprovedPreaprobación, preaprobado PrequalifiedPrecalificado Principal, interest, taxes, and insurancePrincipal, Interés, Impuestos y Seguro (PITI, por sus siglas en inglés) Private mortgage insuranceSeguro hipotecario privado (pmi, por sus siglas en inglés) Real estate agentAgente de bienes raíces Real estate brokerCorredor inmobiliario REALTORAgente inmobiliario Seller's AgentAgente inmobiliario del vendedor, agente de bienes raíces que representa al vendedor Short SaleVenta en corto, venta corta TitleTítulo (de la propiedad) WarrantyGarantía Zip codeCódigo posta Zone / zoningZona, Zonificación Apps that can help If language learning isn't quite your thing, lean on technology to provide the help you need. Google Translate is perhaps the most advanced, free translation app available today, and it takes advantage of several of your smartphone's features to do stuff like: Translate text in the "real world" -- e.g., from street signs, newspapers, menus, etc. -- into the language of your choice by pointing your phone's camera at the object to be translated. Translate conversations in real time. Speak into your phone to translate your words into the language of your choice, and your conversation partner can do the same. Google Translate acts as an interpreter that produces audio translations of both sides of the conversation. Translate text from any app. No matter what app is open, Google Translate can step in and translate text for you. Simply copy the text to activate translate mode. And more. Google Translate is available for both Android and iOS devices. For more on translation technology, see: 4 Apps that Let Real Estate Professionals Smash Language Barriers Has Technology Brought Real-Time Translation to Real Estate?
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Writing Listing Descriptions that Sell
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How to Handle 11 Common Objections in Real Estate (Scripts Included)
Can you imagine buying a house without any hesitations or questions? There's probably a thousand things swirling in a person's mind when considering a real estate decision. It's the source of many objections you hear. And no doubt, it's challenging to deal with their resistance on a daily basis. To improve your odds at converting real estate leads, we're going to focus on one word: Commitment.
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[Best of 2018] Get Your Own, Personal Emoji
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[Best of 2018] 50 Words Real Estate Agents Should NOT Use in Email Subject Lines
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in January and is #3 in our countdown. See #4 here. In the world of email marketing, subject lines are a tricky one. There have been countless studies conducted across a wide range of industries to find out which subject lines are most effective. Our opinion? Spend the energy learning what NOT to do in regards to email subject lines, rather than staying on top of the latest research and trends. ​With that said, we prepared 50 examples of subject lines, words and phrases for real estate agents that have proven to be ineffective over the last decade of email marketing. Just check out your spam folder in your current inbox and you'll see what we're talking about. There will be good examples of bad subject lines in there that get caught by your spam filter. It's our job to keep you informed, so here are the top 50 subject lines, words and phrases you should avoid, so that your email does not get sent straight to the spam folder without a "get out of jail free" card. Let's get started!
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[Best of 2018] Safe Selling: Screen Prospects with This Easy Phone Trick
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How to Make Ho-Ho-Holiday Cards
It's beginning to look a lot like holiday card season. Whether you're wishing your clients a merry Christmas, happy Chanukah, or a more general season's greetings, it's important you get your messaging just right. Read on to find out how to write, design, create, and send holiday cards that add that extra personal touch and a little bit of fun!
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How to Write a Successful Introduction Email
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Connecting with Your Network in Hard Times
Recently, a real estate agent came to me and asked if I had any recommendations on the right way to reach out to their network after being impacted by a wildfire. It's a great question--as one of the most knowledgeable resources about a community, Realtors and brokers are uniquely positioned to help after a natural disaster. A lot of people don't reach out after hardship, not because they don't care, but because they don't know what to say. Here are my suggestions:
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Safe Selling: Using Property Information to Deter a Predator
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Nurture and Convert More Leads with Creative Email Autoresponder Messages
You've probably already used an automatic email response a few times. While email autoresponders are generally used to let people know when you are away on vacation, this tool can also be used more creatively. Used correctly, email autoresponders can help you to speed up the introduction process with your future clients and to start nurturing your leads right away. Start nurturing your leads before you even open your inbox
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7 Thank-You Notes You Should Be Sending Your Real Estate Leads
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Safe Selling: Screen Prospects with This Easy Phone Trick
We're keeping it short and sweet this week with a quick trick you can use over the phone to reveal 'red flags' that suggest a prospect might be dangerous. You recently learned the basics of spotting red flags in prospects. In this week's 'Safe Selling' episode, discover a trick called 'The Training Play' that can help you gauge a prospect's hidden motives. Watch the video above to: Hear a sample script for using the Training Play on the phone Find out which vocal cues to be alert for Learn how to tell if you should take another agent with you on a showing Stay tuned until next week's episode of Safe Selling!  
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Life without a Fax Machine
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10 Real Estate Abbreviations Every Realtor Should Know
What was your GCI on that SFH you sold after an exhaustive CMA? If you're tongue-tied over these terms, it's time to brush up on some common real estate abbreviations. Keep reading for a list of abbreviations that should be in the vocabulary of every real estate professional.
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New Lead? Follow Up Using These Steps
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Shady Prospect? Spot 'Red Flags' with This Technique
Have you ever gotten a 'funny' feeling when talking to a new prospect over the phone--like something just felt a bit 'off'? That may have been your intuition warning you that a prospect may not be who they seem. Today, we're exploring a communication technique that will help you uncover 'red flags' that warn you to be wary of a prospect. In this week's 'Safe Selling' video, you'll learn: What active listening is, and how to use it with prospects How to tell a legitimate buyer from a suspicious prospect The 'onion peeling process' of drilling down into what a prospect says and looking for inconsistencies Why inconsistencies in what a prospect tells you are a red flag And, bonus, while active listening can help you weed out shady prospects, it can also help you gain a deeper understanding of what real buyers need! Stay tuned 'til next week for more safe selling techniques!    
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5 Tips for Smooth Client Management and Communication
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Friday Freebie: Get Your Own, Personal Emoji
Want to make an emoji that looks like you in mere seconds? Now you can. This week, Google launched a new feature that uses machine learning to analyze your selfie and generate an emoji that looks just like you. Find out how you can create and customize your own emoji in this week's Friday Freebie.
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Safe Selling: How to Avoid Marketing that Attracts Predators
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Safe Selling: Authoritative Language vs. Subservient Language
What kind of language do you use on your website and in your marketing? Is it weak, subservient language that attracts predators--or do you repel criminals with confident, strong language? Last week, we learned how agents can project power in their headshots in order to repel predators. In this week's Safe Selling video, we're taking the 'power' concept one step further by showing you how to convey power in your marketing copy. Why is being mindful of the language you use important? Well, if a predator has already started to focus on you, using subservient language is going to keep their attention on you. Because they're looking to have power over others, weakness in language signals that you're potentially a subservient target for them. Watch the video above to learn: The word you should NEVER use in your real estate marketing The phrase you should use instead Why strong language will attract more business while deterring dangerous criminals Tune in next week for more 'Safe Selling' advice!  
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Text Templates for Getting Homebuyers Interested
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16 Definitions Every New Real Estate Agent Should Know
You're a new agent, and you're swamped by all of the things you need to learn. From the ins and outs of setting up your website to managing your time to stay productive, there are many skills and details that you need to know for succeeding in your first few years as an agent. A key component to understanding the general lay of the land as an agent is to get a handle on the language real estate agents use every day. We've compiled the top 16 definitions you need to know to jumpstart your real estate vocabulary and set you on the path to being a rock star agent!
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4 Easy Ways to Improve the Quality of Your Listings
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Back to School with New Data from RPR
Almost half of all homebuyers with children under 18 years of age say the local school district is a major factor when searching for a home and neighborhood, according to the 2017 Moving with Kids report from the National Association of REALTORS® (NAR). According to the data, 49 percent of homebuyers rated "quality of schools" as more important than affordability or convenience to shopping, even proximity to family and friends. That's up 25 percent from a similar NAR study conducted in 2015. And nearly 90 percent of those buyers worked with a REALTOR®.
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Sales Scripts and Secrets of a Top Agent
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4 Tips for Creating a Branded Email Template
According to a study by the Radicati Group, 269 billion emails are sent each day. In real estate, email marketing is one method to nurture leads, whether you met them at an open house or they signed up to your newsletter on your blog. No matter what kind of email you're sending, they have to be opened and read to make an impact on your bottom line. Whether a beginner or expert, we have tips and checklists to help you create simple and responsive designs, find the right template for your message, highlight your call-to-action, and craft a great email signature.
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How to Get Free, Relevant Real Estate Website Content
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To Bot or Not to Bot? That's More than a Technical Question
Technology has empowered real estate agents in remarkable ways in the last couple of decades. One of the hottest innovations for agent websites is bots. What's a bot? Short for robot, a bot is a software program that can execute commands, such as reply to messages, or perform routine tasks, typically automatically. For agent websites, chatbots are used to conduct a text conversation when someone visits your site. A popup is deployed inviting any questions a website user may have.
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July Content Ideas for Your Blog and Social Channels
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3 Tried and True Tips to Re-Engage Cold Online Leads
Once an online lead goes cold, it's a guessing game for Realtors to decide if they should put effort into re-engaging with the lead or if they're better left cold. The majority of online leads are usually people you haven't met face-to-face, and because the line of communication between you and the lead has weakened, there's no way of knowing what stage of the home buying or selling process the potential lead is in anymore.
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How to Use Texting as Part of Your Lead Follow-up and Nurturing Strategy
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Don't Alienate Leads with the Wrong Drip at the Wrong Time
As a real estate consulting firm, WAV Group constantly tests the effectiveness of business tools used by agents and brokers. Recently, I received a drip marketing piece from an agent that prompted me to UNSUBSCRIBE. Drip marketing is designed to stay in touch with your clients, so they don't forget you when it comes time to transact again. It is automated and designed to touch base in a way that feels sincere and genuine. Great drip marketing systems use tags or groups to put people into a pile to receive the appropriate communications. In this case, I registered to this agent's website at some time in the past. They transferred my contact information over to their drip marketing campaign. Then the agent sent me something that came out of left field:
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Translate in Office 365 Is a Game Changer for Real Estate
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How to Inject Creative Life Into Your Emails
We all need fresh inspiration from time to time in our lives. Whether it's in our personal lives or our professional responsibilities, sometimes the monotony of routine can start to wear on you. The same goes for a marketing strategy, with email being the one marketing channel that can sometimes feel like a complete hit or miss. Far too often, marketing plans get stuck in a set-it-and-forget-it template and start to grow stagnant – and your ROI starts to suffer. Here are three areas in your email marketing where you can get creative as a real estate agent and inject your personality into how you communicate.
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Come Here Often? Terrible Opening Lines to Avoid When Picking Up Leads
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Document Your Day-to-Day to Become Your Market's Thought Leader
There is a very common phrase when it comes to content marketing: Document, Don't Create. For you Realtors that want to beef up your content marketing strategy and build your own brand, this is going to be the magic bullet that allows you to do this--and more easily then you imagined. But how exactly does this work?
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Five Tips to Keep You Professional on Social Media
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May Content Ideas for Your Blog and Social Channels
Grow your social media audience and attract more blog followers by creating fresh, unique content for your audience. If you need some help coming up with content ideas, we've got you covered! Check back each month for a list of content ideas you can write about. Find May's topics below to get started. Tip: Engaging with your followers' posts on social media is a good way to stay top of mind. Download a printable version of these topics here!
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7 Web Terms You Need to Know
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How to Generate and Nurture Real Estate Leads While You Sleep
A career as a real estate agent can be challenging, and timeliness is key – you are expected to respond to inquiries almost immediately. According to the Properties Online annual real estate technology trends survey, 77 percent of sellers expect a reply from their agent within 30 minutes, while 88 percent of buyers are willing to wait a whopping 60 minutes before they expect a response. Unless you are able to clone yourself and not sleep, this can be a daunting task. But what if there was a way to make it seem like you were available 24/7? Advancements in artificial intelligence (AI) have made this a reality. Real estate agents and brokers can now employ chatbots and automated responders to ensure that both existing and prospective clients receive all the information they want and need at the exact moment it is convenient for them.
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Creating Auto-Responders that Drive Engagement
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6 Emails Every Real Estate Agent Should Be Sending
It's no secret that a great real estate agent focuses on building and nurturing relationships with leads, active clients, AND past clients. This can be a daunting task as one's sphere of opportunity increases, and many times relationships begin falling through the cracks. No worries, though—by combining the magic of email marketing and well-thought strategy, even the busiest real estate agent can succeed at keeping in front of their growing audience regularly! If you want to ensure that you are making the most out of your past, present and future clients, here are six top performing emails that you should absolutely be sending:
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Friday Freebie: Text Messaging Stickers for Real Estate
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10 Tips for Creating Your Perfect Agent Bio
Your agent bio is a crucial first impression for new clients and colleagues in real estate. An effective agent bio strikes the right balance between confidence and self promotion, while providing a glimpse of your personality and individual charm. It's also a great tool for creating the kinds of personal connections that are essential to building a loyal client base. Try these 10 tips for creating the perfect agent bio:
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'New School' Sales Skills and Scripts for Real Estate Agents
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6 Emails You Can Use to Stay in Touch with Past Clients
One of the biggest mistakes you can make is assuming the life cycle of a lead ends once the home has been bought or sold. Not so! In fact, the life cycle of a lead can extend over a decade when you factor in the average amount of time that a consumer spends researching homes (18 months), the average lead-to-conversion time after raising their hands (13 months), and the average time before a home owner is ready to list again (seven years). The key word here is "cycle," meaning your past clients can become active leads again once they are ready to buy or sell a home years down the road, and the fact that happy past clients are one of your top referral sources. So what do you do to stay top-of-mind with past clients? Here are six emails that we think should be a part of your past client outreach.
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10 Magic Words to Use in Email Subject Lines
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10 Real Estate Lead Conversion Emails You'll Want to Send in 2018
You've probably noticed this by now (it is almost 2018, after all), but much of real estate has gone digital. It's no secret that 80 percent of home buyers conduct internet research when considering homes to buy, and 89 percent use the internet to find real estate agents. Millennials will be the largest group of homebuyers (at 34 percent and growing) for 2018 and beyond—and they are a generation who value a tech-savvy agent. These days, documents can be signed virtually, homes can be viewed by video (and, in some cases, through virtual reality), and Realtors are expected to be online where their buyers are. So where should you begin with your real estate lead conversion? Online, of course. I believe you need to start with a strong email marketing strategy. In this digital age, the formal, impersonal letters no longer do the trick. The fastest way to modernize your outreach is to implement anticipated, relevant, timely, personalized email campaigns. To help, here are 10 real estate email templates that will bring your communication into the digital age, for digital buyers. (We've also added character to the subject lines for maximum open and click-through rates!)
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Getting a Price Drop: How to Have the "Tough Love" Talk with Your Seller
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Five Keys to Creating and Distributing Phenomenal Content for Real Estate
1. Why Content Matters We've all heard the phrase "content is king," but in a world with royalty hanging out on every street corner, that's just not enough. The reality is more like "unique content is emperor." It's a crowded marketplace of ideas and brands, and people only have so much time available to explore what's out there. So it pays to be cranking out content that people really want. It's been said that the real estate universe is populated by three kinds of business people: those who are not creating any content at all, those who are simply repurposing existing content from scripts and templates provided by leading coaches, and the few who are actually developing new, original, and engaging content. Such material adds value to the conversation and builds the kind of credibility and reputation that results in a growing business.
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Use These 3 Text Message Pickup Lines to Land Your Next Real Estate Appointment
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How (Not) to Write a Real Estate Agent Bio
It's something you likely only update if you're thinking about changing brokerages or you get a new website. If you've been in the game a while, but haven't updated your bio – now is the time. Your bio is your opportunity to tell someone who you are and what you're about before you meet. It's a first impression, in a way. The start of a new year is the perfect time to review your online presence and get those websites and LinkedIn profiles updated, so we've compiled a list of tips to help guide you to a winning agent bio.
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50 Words Real Estate Agents Should NOT Use in Email Subject Lines
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Friday Freebie: The 6 Emails Every Agent Should Be Sending
So you've laid out your goals and business plan for 2018, and committed to a course of action. Now it's time to get down to brass tacks and focus on the specifics of what's needed to execute on that plan. While we know that strong communication skills are a must for converting leads and encouraging repeat business, those same skills are also a crucial component of creating effective marketing content. The problem for many Realtors, however, is knowing what solid real estate marketing content looks like. In a recent webinar, real estate speaker Valerie Garcia and Bondilyn Jolly of eMerge teamed up to show agents easy ways for developing, sourcing and sharing great marketing content--especially email. What's more, they offered a "cheat sheet" that you can download today to help you develop marketing email campaigns of your own. Read on to learn more!
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20+ Scripts and Tips to Help You Communicate Better in 2018
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January Content Ideas for Your Blog and Social Channels
The start of the year inspires the best of intentions in us all. It's when we decide to make all the personal and business changes we said we'd do last year but never got around to. But that doesn't have to happen this year! If one of your goals is to improve your content strategy on your blog or social media, we can help. Instead of spending hours trying to come up with content ideas, be on the lookout for a list of topics from us each month that you can explore in your blog or social networks. Find January's topics below to get started! *Tip: Don't limit yourself to real estate specific topics. Be a community expert and source of interesting area information to appeal to a larger audience.
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[Best of 2017] How to answer, "How's the market?" so strangers never (ever) forget you
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Use These 3 Text Message Pick-up Lines to Land Your Next Real Estate Appointment
Real estate prospecting online can generate plenty of leads and potential clients, but only the most successful real estate agents take this lead generation tool to the next level by using text messaging to land appointments. In today's world, texting has become a regular form of communication, so it's important to utilize this in order to connect and communicate with clients in the most convenient way. Use these three text message pick-up lines to land your next real estate appointment.
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The Most Effective Ways to Communicate with Each Generation of Homebuyers
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Scripts and Templates to Turn Expired Listing Leads Into Clients
As new real estate agents, we are often taught to reach out to expired listings in the MLS as a way to prospect for clients. You may have been given this script: "Hey I saw that your home is no longer available for sale. I have a buyer who may be interested and I'd like to come by and preview it." Perhaps you didn't really have a buyer, but were told this was a good way to get your foot in the door. However, in many cases, the seller has already gotten calls from 10 other Realtors claiming the exact same thing. Do some of these other "gimmicks" sound familiar, too? You may have even tried these yourself: I'll sell your home or I'll buy it! I'm THE neighborhood specialist! I'll sell your house in 90 days or it's free! These were all part of the OLD WAY of selling real estate. In this post, we're going to explore a new way of approaching expired listings that focuses on delivering VALUE instead of BS.
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Knock, Knock! Who's There?
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The Art of Keeping in Touch: 8 Steps to Reconnecting with Real Estate Clients
It's interesting to look at how we've evolved and grown through our lives, to see how our priorities shift, our friend groups expand, and how geography separates us. It can almost feel impossible to keep in touch with those we've met along our journey. Despite incredible advancements in technology that make it easy to connect with people, we still let ourselves feel so disconnected. "Let's keep in touch" has unfortunately become a throwaway comment we say to one another as a conclusion to a conversation – but how often do we actually follow through? Getting caught up in the moment with an old colleague or client can leave us with genuine feelings of wanting to keep in touch, but the rigors of everyday life can override those priorities and put them on the backburner.
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