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Seller Lead Strategy #3: Check in with cold seller prospects in seconds — and get a response!

rdc send 9 word seller email to cold prospects 1

The realtor.com® Results Series team has been on the road sharing our top 10 tips for drawing in and converting seller leads. And now, we're ready to share them online with you!

For the next few weeks, tune into the Results Series blog to learn how we recommend you engage and convert sellers this spring and summer. So far we've covered:

  1. How to become an online video expert
  2. How to write compelling, seller-focused calls to action

Today, we'll focus on how you can think less, and convert more, by sending short, to the point emails to past leads and prospects that didn't go anywhere.

The famous nine-word email

Back in December, our friends at Top Producer® hosted a webinar with lead conversion guru Chris Smith. In the sessionIn the session, Chris let agents in on a tactic he calls the 9-word email.

While you may want to write longer, personal emails to active prospects and leads, you likely have a lot of past prospects and leads who are getting colder by the day. You may not know if they're still on the fence about buying or selling, or if they completed a transaction with another agent.

And if you're really that out of touch with them, why not just send them a quick email to gauge their interest? There's nothing to lose. If anything, you'll be able to properly identify them in your CRM as a lost prospect or an active one.

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