The Results of Digital Engagement Part III: HomeActions

Welcome to the third part of our Series: The Results of Digital Engagement. If you missed the first part of the series, you can find it here.

In this installment, we explore the second company using digital engagement to generate new business. HomeActions is an email marketing solution for real estate agents and mortgage brokers. The service emails two newsletters a month on behalf of their clients. Clients can upgrade to a premium newsletter, which includes an in-depth property report in every issue, thereby increasing engagement.

Business Challenge: Increase Engagement on Real Estate Newsletters

HomeActions newsletters are seeing increased engagement and click-through rates as a result of the engagement system from Onboard. Early indications are that their clients are pleased with the results and HomeActions is generating more revenue from this up-sell.

Drip Marketing Results

The average HomeActions client received 34 emails in 24 weeks—just over one per week. The open rate averaged 60 percent and the clickthrough rate was 40 percent.

HomeActions is just one company we profiled in our detailed white paper on engagement in real estate. If you're interested in downloading the entire white paper, simply fill out this form.

To view the original article, visit the Onboard Informatics blog.