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Are you wasting your Lead Generation Dollars? Check out this new end-to-end Lead Conversion system from BoomTown
Lead generation is a critical part of a successful sales process. While many spend thousands on lead gen every year, few have figured out how to maximize the conversion of those leads. We hear horror stories from consumers that tell us it can take as long as three days or more for agents to respond to one of their inquiries. If you want to make sure that every one of your lead generation dollars are maximized, BoomTown has just announced a new service called "Success Assurance" that combines lead generation with lead qualification and lead nurturing. The end result? Brokers can deliver transaction-ready opportunities to their agents to significantly increase their chances of closing more transactions faster. Check out the press release below: BoomTown Announces Two New Solutions: Success Assurance and Marketing Central New solutions will allow clients to enjoy even more ways to fuel their pipelines and ensure no opportunity is left behind CHARLESTON, S.C., July 24, 2019 -- BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce two new solutions, Success Assurance and Marketing Central self-service advertising. Success Assurance offers the perfect mix of tools and services to handle lead generation, lead qualification, and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance: Combines BoomTown's CRM technology with RealContact's texting capabilities, and a new calling service Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads 24/7, within 90 seconds Enables agents to work with transaction-ready leads Leads are engaged and nurtured for up to one year from registration Clients can customize scripts, monitor conversations and jump in at any time. "In just ninety days we've already seen 170% ROI," said Joe Garafolo of Waterfront Realty Group. "Knowing someone is reaching out right away is a huge relief and not having to waste time with bogus leads is very important for top-producing agents." BoomTown is also introducing Marketing Central, allowing clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to: Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in Prove value to seller clients by showing how many prospects have viewed a listing "Marketing Central allows brokers to easily leverage ads to generate more listings and increase lead volume, and Success Assurance provides the teams and tools to handle lead generation, initial lead response, qualification, and nurturing for up to one year, maximizing ROI from lead generation efforts", said Grier Allen, CEO & President of BoomTown. "Success is seen by both growing your database and ensuring your leads are responded to quickly and nurtured effectively, so we're excited to support our clients' growth with these powerful new solutions." Learn More. About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA, San Diego, CA, and San Francisco, CA. For more about BoomTown visit boomtownroi.com.
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BHGRE Metro Brokers Integrates Buyside into Realogy's Zap Platform
Since Realogy purchased ZipRealty and launched ZapLabs, they have been focused on the deployment of agent websites and CRM. Now that the application is fully deployed to the Realogy brands, Realogy has focused on following the leadership direction of Ryan Gorman to launch an open architecture technology strategy.
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Single Property Websites to Impress Sellers and Generate Leads
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Out of Area Real Estate Buyers are Gold Nuggets
Does it get tiring trying to get real estate buyers when they're talking to their family, friends, and they even have a relative in the business? You're competing with your expertise against their relationship, and most often you lose. Contrast local buyers with hundreds of relationships that connect to real estate agents or brokerages with out of area buyers moving into the area for employment or vacation properties. While vacation and resort markets are the most productive, most areas have some businesses or industry that has turnover or growth that brings new people to the area.
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Hosting Events to Build Your Real Estate Business
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Thinking Like a Homebuyer Will Get You More Leads
Have you ever considered what goes on in a customer's mind as they search for a home? We know that almost 90% of prospective customers start their home-buying journey online, but understanding the behind-the-scenes of the home-buying process can put you ahead of the competition. When they start their search, most homebuyers already know the type of property they're looking for, as well as the location. They will type in keywords such as "home for sale in [city]", "condos for sale in [city]", "single family homes in [city]", "duplex for sale in [city]," etc. according to their preferences. Do the same thing and you'll notice that it's not always local websites that come up on the first page, but rather well-established real estate portals.
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Buyers are Wages; Listings are Money in the Bank
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Mission Focused: Behind the Scenes of a Top Team
The Nick Shivers Team is mission-driven, dynamic and red hot. What's their secret? Peek behind the curtain of one of the most successful teams in the Pacific Northwest. Nick Shivers Team, Keller Williams Realty Portland Central Building a Culture In real estate, we talk a lot about culture — and culture seems especially important when it comes to building, growing and sustaining a team. How would you describe the culture of the Nick Shivers team? Our team culture is about giving back, through our Sell a Home, Save a Child initiative. So at the core of it, we all believe in trying to help people; that's the basis of the team and the business. But as the team leader, I know that if my agents don't have business opportunities, they can't help clients or give back. So, we recruit with a combination of making sure the culture fits, but also by feeding them high-quality business opportunities and leads so they can better jumpstart their businesses. Extending Your Brand Online and Listings Statistically, sellers list with someone they know and trust. How do you carry your brand over to online to start building trust with those who don't know you and your team? The Local Expert™ product from realtor.com® really helps us in our listing presentations. It's an online ads solution that targets buyers and sellers with ads on realtor.com® and Facebook. And I know it works because my agents are using it to win the listing. The biggest thing that I've seen my agents do there is show sellers, "When people click in your area, you can have your open house advertised right there." It's massive exposure and I know that sellers, who are really interested in their house being seen by as many buyers as possible, are impressed. I can tell without having a lot of data (because we're in the early stages), that it is working right now. We also have our rocket listing, which is our instant buy program that I run on radio and billboards and advertise on realtor.com®. Lead Nurture, Persistence and Conversion If you meet a potential seller online, they may be months away from making a decision to sell. How do you keep the relationship fresh? To be successful, you need to be structurally able to follow up immediately. We offer new agents a 90-day ramp up where they're trained on scripts, dialogue and follow-ups for leads. The key is the follow-up and how they can use our technology to do that. We also focus a lot on staying the course. When I started in the business, I was really good at working with the leads who were interested in transacting in the next 30 to 60 days. I was not so good at the longer-term prospects and that's where the gold is. The sale might come after seven, eight or nine follow-ups. That is where you're going to get a lot of those deals, but it is in those repeat contacts that a lot of agents will give up. So we are laser-focused on training our agents not to give up too soon. Retention Once your agents "get it" and start using these guidelines, do they stick around? If I get my agents on the system, my retention improves. I suggest agents stick with me for a minimum of three years and then if they decide to start their own team, that is completely all right with me. I had an example in 2018, my number one producer decided to go out on his own. We are really good friends and I said, Great, go for it. He made less money this year and admitted that it's a lot easier to think about it and talk about it than to actually do it. Final Thoughts from Nick What defines your company? What are the main reasons that should someone consider joining your brokerage? Our big mission statement is about serving people — saving kids by selling real estate. Everything that we do is based on how we can give back to underprivileged children around the world, so that's number one. If that strikes a chord with you, then you're going to get past the first layer. The second thing is we love the underdog. I don't care where you have been. I want to see that you've had success, but I also believe that it doesn't matter where you start, it's where you're going. Last, it's about our systems and our lead generation and solutions and their long-lasting impact. And from this, we've built a tribe of loyal clients. In today's market, that's so important for agents. And of course, a big part of that is that our followers and clients know what we stand for. Because when you can literally say that your industry has helped — our Sell a home, Save a Child movement has raised over a million dollars to help kids — I think that makes a point where people go, "Wow, I'm not going anywhere else but with these guys and gals."    
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Trends in Online Marketing and Lead Generation
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Why Targeting Millennials Is Good for Your Brokerage
It's been a few years in the making, but millennials are starting to take over the real estate landscape. Believe it or not, this year, the youngest millennials are turning 23 years old—and the oldest are 38. So what does this demographic mean for your brokerage—and why should they be at the forefront of your efforts?
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The Top 5 Must-Have Website Features for Lead Generation
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Tapping the Zillow Gap: Competing on Consumer Experience
Ah, Zillow. The real estate portal we all know and love. It's no secret that many homebuyers leverage the "Z word" to begin their initial stages of the home buying process. Due to the popularity of Zillow with homebuyers, many brokerages and agents alike feel they must be committing a dedicated monthly budget to the platform for a perceived fear of missing out on a potentially limitless stream of leads. Many real estate professionals also feel there is an unspoken expectation they need to be present on the search portal to truly compete with those who are also on Zillow.
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Landing Pages for Real Estate Buyer Lead Generation
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Landing Pages for Real Estate Seller Lead Generation
What marketing are you doing for seller lead generation? Many real estate professionals do direct mail and farm neighborhoods, and it's very effective. You may also do other print and online marketing, and every method has some success. The question is whether your website is generating seller leads for you, or if you know which real estate seller leads come from your website?
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How to Personalize Your Online Lead Generation
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Get More Leads by Posting Content Followers Want to See
Creating content for your social channels can sometimes feel like a challenge. Between selecting the right image for your posts and thoroughly considering the text that goes with it, you are left wondering how to get your content maximum exposure and engagement. With this social media guide, selecting the optimal message type, number of characters, hashtags, and emojis for each social network is going to feel like a breeze.
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Last-minute Ad Blitz for Open House Nets 200+ Leads
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Success Breeds Success: How One Leader Builds Up His Agents
Dan Lee is a team leader and broker unlike others. "I don't consider myself a savvy businessman," he says. "I consider myself as someone who took the responsibility to provide for everybody else's livelihood." Lee's focus on cultivating his agents' success has led to his own success in retaining and recruiting top salespeople. In this interview, Lee shares his approach to keeping agents happy, why he doesn't hire until he has leads for a new agent, and why he's never had to fire an agent. Read on to learn more!
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Broker Gets 1,019 Listings with Buyside
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The Ultimate Guide to Leveraging LinkedIn to Get Leads
When real estate pros think of social media marketing, the sites that come to mind most often are Facebook, Instagram, and Twitter. However, a recent study shows that, while sites like Instagram and Facebook are great for getting your audience to get to know your business, LinkedIn is the proven king of lead generation. Coming in at a visitor-to-lead conversion rate of 2.74 percent, LinkedIn has a conversion rate that is three times higher than both Twitter and Facebook.
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How to Generate Leads with Twitter
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How to Generate Leads with Instagram
Recently, I talked about how social media is a valuable tool for your real estate brokerage, and how you can put it to work for you on Facebook. But the thing about a social media strategy is that it rarely focuses on one platform alone! Each social media network targets a different market, and can have a huge impact on your lead generation—which can have a huge impact on how many homes you and your agents sell. Today, let's have a look at one of the more recent social media platforms: Instagram.
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How to Use a CRM to Get More Real Estate Leads
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WATCH: How Newly Licensed Agents Get a Fast Start
How does Wemert Group Realty get their new agents out of the gate faster than the competition? By providing them leads from realtor.com® and training them on how to work those leads. Wemert Group incentivizes those leads, as well. Rather than giving rookie agents their best leads, new agents get "cut your teeth leads" that they have to work a little harder on and learn from. From there, they can earn their way to better leads or a higher price point. Want put your new agents on the path to success? Learn how with leads from realtor.com®.    
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Bradley Real Estate Going after Listings with Effective eProspecting Campaign
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WATCH: Wemert Realty Reveals Their Source of Better Buyer Leads
Does more accurate listing data lead to more sophisticated buyer leads? According to broker Jenny Wemert of Wemert Group Realty, the answer is "Yes, absolutely." Wemert Group relies on realtor.com® for online leads, and compared to other sources, Jenny says that leads from realtor.com® are closer to purchasing a home. Watch the video above to learn more about how realtor.com® leads make a difference to Jenny Wemert's firm. Discover how your firm can get more high quality leads with realtor.com®.    
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How Brokerages Can Generate Leads with Facebook
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[Video] How Online Leads Powered Wemert Realty to 20x Growth
Wemert Group Realty is on track to close 800 transactions this year, up from 40-60 in 2008. What's their secret to 20x growth over the past decade? According to broker Jenny Wemert, it's realtor.com®. To learn more, watch the video above. Want to find out how realtor.com® leads can grow your business? Learn more here!    
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How Your Brokerage Can Target Millennials
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Generate Leads Immediately by Signing Up for Realtor.com!
Jason Huerkamp is the ambitious founder and co-leader of the Huerkamp Home Group, part of Keller Williams Realty. Since 2002, the Huerkamp Home Group has grown exponentially to become one of the most dominant real estate teams in Minnesota. Jason is a savvy real estate investor and enjoys sharing this aspect of the business with others. In the video above, he talks about the speed in which his team started to receive leads when they signed up with realtor.com®. He tells us that he literally started receiving leads within 12 hours of becoming part of the realtor.com® program. Now that they are actively engaged in the program, they receive 15 to 20 leads per day. Jason also tells us that the conversion rates for the realtor.com® leads are really high as well. Jason uses the realtor.com® lead generation program as part of an overall lead generation campaign for his team. He uses realtor.com® to generate buyer leads AND seller leads. By creating nationwide exposure for his team, Jason is strengthening his position to attract clients for his properties and agents nationwide. If you would like to learn more about how your team can start getting leads almost immediately, click here: https://hub.realtor.com/team    
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How this Brokerage's Agents Close $1.2 Million per Month
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The Secret to a Faster Start for New Agents from Year One
For rookie Realtors, the secret to success is all in the systems that are in place to support them. At Kendrick Realty, that system centers around the leads they receive from realtor.com®. With those leads, new agents can immediately build a client base and start closing transactions within three to six months. Watch the video above to learn more about how realtor.com® plays a crucial part in how Kendrick Realty takes their new agents from zero to success in their first year. Click here to learn more about how realtor.com® leads can support your agents' success.    
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Buyside Now Powers Nearly 40 Percent of REAL Trends Top Ranked Brokerages
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Is It Possible for a Broker to Achieve 250 Closings Year One?
Getting started as a brand new brokerage is really difficult these days – especially in markets where there is very little inventory. I just watched this story from Kendrick Realty about how they did 250 deals in their FIRST YEAR. Instead of building a sphere and cold prospects, they started right out of the gate with realtor.com® and found interested online buyer leads. Combining the online leads generated from realtor.com with strong internal follow-up systems and training to help their agents learn how to nurture prospects generated from realtor.com, Kendrick Realty experienced a very successful first year. With great responsiveness and a team dedicated to nurturing relationships with potential buyers, Kendrick Realty generated 250 deals in just 12 months! Pretty impressive stuff! Watch the video below to hear their encouraging and exciting story, and see how you might be able to apply their winning marketing principles to your business:  
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How to Make the Most of Your IDX Data to Drive Traffic and Leads
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How to Generate Leads with Your Facebook Business Page
With more than a billion users, tons of targeted marketing tools, and extensive analytics to track your results, there's no doubt that Facebook is one of the best places to market your business. But that doesn't mean that Facebook marketing is easy, so success requires an understanding of the tips, tactics, and techniques used to generate leads from your Facebook business page. The good news is that you don't need to be a social media expert to start getting more from your Facebook business page. Our team is here to help, with a guide to generating more leads through your Facebook business page.
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A Top Real Estate Team Shares Their 3 Keys to Success
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Is Broker Paid Marketing Making a Comeback?
The "100 percent model," where highly productive agents pay for all their own marketing, had edged out much of broker-paid advertising in some companies. This worked well for some agents, but many found they inherited overhead and tasks that took them away from selling. Now reemerging in some brokerages is a new version of company-paid marketing. But it is not the traditional brokerage from yesteryear with the mahogany manager's desk and a bullpen of agents. Frederick Herot, VP Customer Communication at realtor.com®, recently discussed newer concepts of broker paid-internet lead models with founders Luke Monroe, Lisa Sickman, and Dan Sundberg of Kendrick Realty. Their group fully pays for and provisions their agents with an abundance of leads and then coaches them to what is most often a six-figure income.
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5 Tips to Generating More Leads on Facebook
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Love 'em or Hate 'em, AVMs Generate Leads. Here's How You Can Get Your Own
Regardless of how you personally feel about AVMs (Automated Valuation Models), there is little doubt that an AVM can produce quality home seller leads to real estate companies. Building your own "What's-my-home-worth" tool can produce more quality leads for your business. Today we'll explore why people use AVMs and how you can build your own.
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5 Ways to Use LinkedIn for Generating Real Estate Leads
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4 Ways to Generate Seller Leads
We recently conducted a survey of real estate professionals and found that the largest portion of their marketing budget is spent on purchasing leads while only 13 percent of new business comes from there. In addition to the upfront cost, managing these leads requires time and effort and isn't yielding a notable result. So why not generate your own? Your website, email, phone and computer are all great ways to find interested sellers. Here are four easy ways to generate seller leads:
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Desperate for More Inventory for Your Agents? We have the answer!
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Real Estate Marketing Videos Generate Leads and ROI
Video is one of the most effective marketing channels for attracting customers, and it currently provides the biggest return on investment. A recent Inman article notes that when videos are included in home listings, inquiries from house hunters quadruple. Inman also notes that by including videos in emails, real estate professionals decrease email opt-outs by nearly 75 percent. How does video drive traffic to your website?
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Totomic Shows Who (and How) to Target During Home Sale
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How Predictive Analytics Can Match Your Listings with Buyers
Imagine arming your agents with a list of warm buyer leads before they go into a listing presentation. Imagine using your own data to generate seller leads, or to match your listings with qualified. Thanks to predictive analytics, you don't have to imagine these scenarios. Today, we're continuing our month-long series on predictive analytics with a look at Buyside, a broker focused solution that's highlighted in our 2017-18 Technology Guide. What is Buyside? Buyside is a reverse prospecting tool that, as it name suggests, is fueled by buyer data--what type of property they're looking for, what price point, what neighborhood, etc. The solution pulls in and aggregates buyer information from a number of sources, including your website, property search portals, virtual tours, showing data and more.
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How to Share New Resources with Your Contacts
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Redfin Case Study Shows that Web Traffic Does Not Drive Sales
If you ask any REALTOR about the relationship between online website traffic and sales volume, they will tell you that there is a direct relationship. The conviction among Realtors is that companies that have the most amount of consumer website traffic sell the most amount of homes. This belief has stirred the root of Realtor® emotions, causing them to vilify the Zillow Group. A new entry of concern is Redfin, a company that has long battled with Zip Realty for online website domination. Redfin's IPO has been a great success that is causing competing brokers to contemplate their future in this online real estate landscape. WAV Group just completed a case study to explore the correlation between online success of a brokerage and transaction volume. The results of our survey indicate that winning online does not correlate to transaction success. The methodology for our research used the Seattle marketplace. This is Redfin's top marketplace of any city in America.
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How to Connect with a Millennial Home Buyer
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Local Prospecting with Search Engine Optimization
Real estate customers love using search engines to find information, whether they're scouting neighborhoods, visiting homes virtually or trying to find the right real estate agent. So for real estate brokers and agents, your position in search engine results ultimately plays a major role in the visibility of your brand. Search engine optimization is one of the most effective tools for helping prospects find you. Local SEO is a natural extension of your overall SEO efforts. Today, we're going to take a closer look at actionable local prospecting tips to help your real estate business shine online. How to Attract New Business Through Local SEO
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Three Hard Truths About Building Your Brokerage
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White Paper: Generating New Business in Real Estate
In real estate, it can be tough to figure out the best way to generate new business year over year. There is a finite number of movers out there with more companies competing for their share. While we don't have the magic bullet on how to generate new business in real estate, we wanted to find out what you thought about it. What were you doing to bring in closes? What was working? What wasn't? This year, we surveyed nearly 400 real estate professionals on how they generate new business in the real estate industry. We discovered a wide range of feedback and insight from brokers, marketers and agents on how they invest their time, money and efforts. We took the findings and created an exclusive white paper on the best ways to generate new real estate business.
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Big Data Can Drive Bigger Broker Margins
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The Do's and Don'ts of Real Estate Landing Pages
A Closer Look at Unbounce's Conversion Benchmark Report We all know that in order to succeed in business, you must market yourself. You post to Facebook consistently, write blogs, send emails and even cold call. You're a marketing machine, but you're still not bringing in as many leads as you'd like. If you're sending your audience to your homepage, that might be the reason why.
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Generating Leads with VOW
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4 Ways to Get More Seller Leads in Real Estate
Seller leads are valuable in real estate and as we learned in our recent white paper, Generating New Business in Real Estate, quality seller leads are a big goal for most real estate professionals. Because this is such a popular subject, Onboard has spent a lot of time and energy to learn how to better attract, engage and convert home sellers early in their process. We had a webinar last spring on Capturing More Seller Leads and explored the importance of seller leads in previous posts. Today, we will explore four easy ways to generate more seller leads, whether you are a small brokerage or part of a larger real estate organization. After 15 years in the real estate technology industry, these are proven methods that will work for anyone looking for more seller leads. Your Network Generally 50 percent or more of real estate business comes from an agent's network or referrals from that network. 64 percent of sellers find their agent through referral by a friend or family member 70 percent of sellers would definitely use the same agent again This is the source of the most revenue, yet the majority of marketing budgets are spent buying new leads or branding to mass markets. If you're going to invest, why not also invest in the pool that's delivering the most revenue? How are you keeping in contact with your former clients or social sphere today? Is it effective?
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5 Lead Generating Pages that Will Enhance Your Real Estate Marketing
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What Is the Best Source for Leads in Real Estate?
Last month, we released a white paper on generating new real estate business. We interviewed nearly 400 real estate professionals to find out what works and what doesn't in attracting, converting and closing more real estate business. This week, we'll take a look at lead generation. Specifically, where the best real estate leads come from. We measured the quality of lead based on what percentage closed. We asked respondents to think through their closed business from 2016 and indicate the source of that business. For this section of our survey, we were less interested in where they spent their marketing budget, and more interested in what produced the best results. We asked them, of the following choices, what percentage of closes came from each source: Network / Social Sphere / Referrals Digital Leads / Website / Online Lead Generation Open House Walk-In Traffic Purchased Leads Other Overall, respondents said 34 percent of 2016 business came from their network, more than walk-in traffic and open houses combined. Here are the results from the group at large: Where did new real estate business come from in 2016? We then segmented our respondents in three categories: real estate agents, brokers/owners, and marketers to see if there was a difference among these three stakeholders. Agents seemed to close more business from their network than any other group, saying more than half of total 2016 business came from their social sphere or referrals. The majority of business for real estate agents came from two sources: network and digital lead generation. Other sources, including purchased leads, did not seem as effective in generating revenue for agents.
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6 Videos that Can Help You Win More Leads
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Changing Buyer Behavior to Convert More Web Leads: A Q&A with San Diego broker Jesse Zagorsky
A dynamic leader who started his career in 2003, San Diego real estate broker Jesse Zagorsky is a self-proclaimed, unabashed geek when it comes to digital marketing and lead generation. In this brief interview, he shared how he has churned through various lead sources to find the one that works best for him, and how his team works to change web lead behavior starting on the very first call. If you were to go back and look at customers you have met online – when did it first come onto your radar? Were you an early adopter of online marketing? I was an early adopter – I was focusing on online marketing since I got into my real estate career in 2003. That was pretty much the beginning of online marketing. I have worked with every provider in the real estate space. Some were referral models and others were pay for lead programs. At this point, I must have tried every provider of online leads. You were an early adopter, but I imagine you have a lot of competition now! According to NAR's 2016 Profile of Home Buyers and Sellers, 51 percent of last year's home buyers found their future property online and brought it to the attention of a real estate professional. Does this seem possible to you? Absolutely. I actually think 51 percent may be low. Even though we have instant access to properties as agents, so do our clients, and the reality is that buyers are looking at houses often before a REALTOR® has had a chance to look that day. I actually think this is a good thing. The value proposition has changed; our role as an agent is not just to find the house, as it is in executing all of the other elements of the process.
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Effective Ways to Generate Seller Leads
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Landing Pages Are More Important than Your Actual Real Estate Website
The other day, a prospective client called to speak with me about their website. As a naturally curious person, I first asked this gentleman if I could take a look at his current website. I didn't expect to see much in the way of an attractive looking website, but much to my surprise, the website was actually very nice. Given that this gentleman's website was nice looking, followed SEO best practices (at least on the surface), and followed the newest mobile standards, my immediate question to him was why he felt he needed to change his site at all. The answer was a simple one: it wasn't bringing him any business. Why? Upon further discussion and examination, we quickly got down to two main reasons the site wasn't performing to expectations. First off, there was an issue with no content marketing strategy being in place for the site. This is a problem. If you aren't putting great content on your website, you WILL NOT show up in enough search results and drive enough traffic. Much more importantly, it turned out that even if he did get traffic to his site, somehow many, if not all, of those visitors were likely to just move on and not become new leads. Why was this? Other than the "Contact Me" page on his website, nowhere else could a prospective client raise their hand and request more information from him. His website was completely lacking the most important part of any good website that generates leads: LANDING PAGES.
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Five Ways to Make More Money with Google Analytics
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The Results of Digital Engagement Part III: HomeActions
Welcome to the third part of our Series: The Results of Digital Engagement. If you missed the first part of the series, you can find it here. In this installment, we explore the second company using digital engagement to generate new business. HomeActions is an email marketing solution for real estate agents and mortgage brokers. The service emails two newsletters a month on behalf of their clients. Clients can upgrade to a premium newsletter, which includes an in-depth property report in every issue, thereby increasing engagement. Business Challenge: Increase Engagement on Real Estate Newsletters HomeActions newsletters are seeing increased engagement and click-through rates as a result of the engagement system from Onboard. Early indications are that their clients are pleased with the results and HomeActions is generating more revenue from this up-sell.
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The Results of Digital Engagement Part II: Redefy
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Facebook Advertising and Seller Lead Generation
Tuesday, March 14, 2017 at 10:00 AM PDT You will learn how to use the tools in Listings-to-Leads to: How to market listings on Facebook for buyer and seller leads. How to advertise on Facebook for Seller Leads. Other tips on using social media, email, blogs and more to generate seller leads. Register now!
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Leverage Facebook Messenger for Lead Generation and Conversion
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The Results of Digital Engagement Part I: The Business Challenges Addressed through Better Engagement
Welcome to the first part in our series: The Results of Digital Engagement. Through this series, we will feature real estate and relocation companies using digital engagement to better their business. But first, let's explore this idea of engagement. Engagement helps your agents convert more leads at every phase of the sales process. To keep visitors, leads, and real estate prospects engaged, consider infusing data into how you generate new business. Connecting each person to content they care about creates a more personalized experience at every phase. View our exclusive white paper on the power of digital engagement here. Business Challenge: Visitors don't stay on my website Adding helpful information to your site like property reports, an AVM tool or a mortgage calculator is a great way to keep people engaged so they stay on your site longer. The longer they stay, the more likely they are to return and provide their contact information. Business Challenge: Visitors leave my website before leaving their contact information Offer easy ways to capture more online visitors wherever they are in the real estate process. Put lead forms in front of your online tools to capture the information of more visitors and give you insight to where they are in the buying and selling process.
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Big Brokers Need to Stake Their Claim or Risk Annihilation
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Capture Forms that Capture Leads
Are your capture forms working for you? Try to recall a recent encounter you had with online capture forms. Was the overall experience positive or negative? Far too often, sites phone it in with very poor UX on pages where they know you must complete a form to get what you need. Would you be willing to abandon an item in your cart because the checkout process was a pain? I actually did just a few moments ago. I ended up purchasing a similar item, which I liked less, from a competing site solely because I preferred their online experience. For real estate websites, forms are arguably the most important feature within the website or app. Without lead registrations, unknown visitors could browse hundreds of properties on your site, only to ultimately call someone else about a listing they originally found on your site. Are you doing everything you can to maximize your traffic and convert it into registrations? A step in the right direction is to have great capture forms that are prompted at exactly the right times so that visitors are happy to give you their info. What makes a great form? Provide Value First Sometimes we forget that this online relationship is an exchange. Visitors become willing to provide you with their contact information because your site has (hopefully) provided them a service first. Before you begin down the path of better capture forms, make sure your site offers plenty of solid content. Even if you've got a great blog and static content pages, listings are the real conversion engine for a real estate website. If you use forced registration, only prompt the form after a handful of properties have been viewed first.
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Propel the Sales Cycle Forward with Integrated, Intuitive Broker Tools
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Get Better Leads from Facebook
The first five steps we took to generate 8,000 qualified real estate leads in three months—just using Facebook: 1) Set Up a Facebook Business Page Ninety-one percent of real estate agents use social media to promote their business, according to Contactually. Facebook advertising is a valuable lead generation tool, but unless you're taking a methodical approach, it can be hard to monitor, track, and optimize your campaigns for the best returns. Onboard has developed a data-driven engagement system that includes social media marketing. Through our experience helping clients generate real estate leads from social media, we have curated some key best practices in Facebook lead generation. In this eBook, we review what we've learned and include specifics from a three-month campaign we did with a regional brokerage that yielded over 8,000 qualified leads. You want to run your Facebook advertising from your business account, not your personal account. Most of you probably already have a Facebook business page, but if you don't, it's very easy to set up. You just need a name, profile photo, cover photo and a call to action. You also have the option of converting a profile page to a business page. This is an easy guide to get started.
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Why SEO Is So Important to Brokerages
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Digital Conversion Rates in Real Estate: What’s Considered 'Good'?
If you're in real estate and you have a website, landing page, or Facebook page – it's nice to know how many people visit, but it's even more important to understand how many people convert. What is a good conversion rate in real estate and what are some easy steps you can take today to improve? First – what are we talking about? What are we talking about when we talk about digital conversion rates? We are looking at the total number of visitors who complete a lead generation form divided by the total number of visitors to a page or website. Essentially, these visitors are going beyond just viewing your page. By releasing their contact information, they become a lead for your agents. The average conversion rate across industries is 2.35 percent according to WordStream. Inside Real Estate claims that number is closer to 1 percent for real estate. That means if 100 people visit your landing page, one person will leave their contact information. If you're not sure what your conversion rate is, check out our conversion rate calculator to help figure it out.
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Stop Buying Real Estate Leads
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The Real Estate Website Sales Conversion Funnel
Simply having a website does not mean that leads will follow. Your website is a tool for organizing information and, if you've got a well thought out conversion strategy, will give you the ability to convert traffic to your site into leads. The real estate website sales and conversion process is significantly different from traditional sales funnels. Understanding how leads are generated online is the first step to building effective systems that will produce qualified leads. What prevents most real estate and mortgage professionals from having a successful online maketing strategy is a fundamental lack of understanding of how the online sales process works. Let's take a closer look at marketing to, and converting leads from, your real estate website. Creating Website Traffic Generating traffic means motivating empowered, online consumers to visit your website for the purposes of delivering a product, service or information that the consumer was already looking for. It is basically impossible to sell something to an online consumer that they are not interested in buying, especially when it comes to real estate. The very best you can hope for is that when a consumer IS interested in your products or services, they can find your website. For specific methods and strategies for generating site traffic to your real estate website, read this article: Real Estate Website Sales Funnel Step 1: Building Traffic
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Kunversion and Inside Real Estate Combine to Become Leader in Broker and Team Software Solutions
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Online Leads Don't Suck. Your Conversion Rates Do. (11/9)
Wednesday, November 9, 2016 at 10:00 AM PDT Are you generating enough online leads to make a significant impact on revenue? Are your online leads ready to transact? Do they yield fruit for your agents? If not, let's talk. Let's talk about an easy solution that converts at a higher rate with no additional effort required from your agents or support staff. A solution that delivers the personalized experiences consumers now expect. In this exclusive RE Technology Webinar, we'll walk you through easy ways to identify key types of consumers and deliver personalized communication that gets twice the engagement rates of the industry average. We'll answer your questions on data-driven consumer engagement and demonstrate how other real estate professionals use data to increase online conversions and drive revenue as illustrated in our exclusive white paper. Onboard Informatics is a leader in data-driven engagement with 14 years of experience in real estate data. We have information on all 150 million properties in the country and their surrounding areas. We combine our data and experience to create impactful data-driven solutions. As more consumers gravitate online to find their next home, having these types of turnkey solutions will put you ahead of the competition as you advance with the latest data-driven technology. Join us November 9 as we demonstrate this technology, teach you easy ways you can incorporate these improvements, and answer your questions on improving online lead conversions. Register now!
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How One Broker Leverages His Public Records/Tax Solution for Sphere Marketing
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3 Tips for Creating a Top Producing Team
In a 2016 survey, Real Trends reported there were between 35,000 and 50,000 real estate teams in the U.S., 26 percent of which were formed in 2015. The report also stated "teams in real estate create the opportunity to deliver information, guidance and customer service to clients without having to be a superhero individual sales associate who works 75-plus hours each week." It's time to embrace the notion that building elite teams within your brokerage can yield much success! According to this same report, "30 percent of brokerages had teams that produced over 45 percent of their company's total sales volume in 2015." The report goes on to suggest that by "guiding the leadership and structure of a team, brokerages regain some balance in the team/broker/owner relationship." Supporting teams within your brokerage can be challenging; it will take time, resources, dedication and sometimes tough decision making. Here are three action-oriented tips to assist your teams on their path: 1. Focus on Lead Generation and Management Lead generation, nurturing and conversion play a major role in real estate success. Although your agents are busy, dedicating time to maintaining a healthy pipeline is extremely important in order to see growth within the business. In a world where technology and mobility are ingrained in nearly every facet of life, your company should capitalize on the tools available to simplify your lead management practices. Not sure how to get started? Download our free guide for five simple tips to improve lead conversion.
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Using Targeted Facebook Ads to Fill Your Pipeline (9/29)
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Creating Listings in Low Inventory Markets (9/28)
Wednesday, September 28, 2016 at 10:00 AM PDT We all know that if we had more listings we would have more sales and income. Being able to master lead creation for listings in today's market is essential. Dirk will break down the best sources, strategies and systems to generating seller leads. What to target seller leads based on your marketplace How to generate seller leads online and offline How to position to a seller "the rare moment in time" opportunity of today How to build urgency in a seller that wants to find, "the right home" before they list? Being able to create and convert seller leads into listings is the missing piece for most agents. If you want to improve your listing skills and strategies sign up for this can't miss training! Register now!
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3 Powerful Lead Generation Campaigns to Fill Your Pipeline With Prospects (9/22)
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What's the Real Value of Portal Marketing?
A recent survey of over 120 broker-owners and senior leaders at some of the top real estate firms in the U.S. and Canada revealed an apparent disconnect between revenue goals and business strategies. According to the survey, 85 percent of brokerages focus their marketing investments on lead generation activities--despite the fact that nearly two-thirds of sales are the result of repeat clients and past client referrals. Clearly, agents and brokers are spending too much time and money marketing on portals when long-view strategies produce a better return on investment. While lead generation is an undeniably important tactic for targeting specific market segments, cultivating and fostering person-to-person relationships still offers the best value proposition for both brokerages and agents. Online lead generation can be influential for reaching first-time homebuyers, who are typically technology natives born after 1980. In fact, 95 percent of Millennials use the internet during their home search, according to a recent report from the National Association of REALTORS. From a broker or agent perspective, capturing this pool of potentials via online advertising and outreach seems like low-hanging fruit. However, while online marketing casts a wide net for connecting with younger first-time buyers, this strategy yields only 15 percent of closed sales transactions. That's simply not enough to grow a real estate business year-over-year—unless, perhaps, relationships with this class of consumers are cultivated over the long term.
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Recruiting and Retaining Younger Agents: 6 Tips for Success
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FSBO and Expired Listing Campaigns Proven to Get More Listings (9/15)
Thursday, September 15, 2016 at 9:00 AM PDT With the right information and persuasive scripts, you can turn more FSBOs into your listings -- the smart way! Want smart tips, scripts, and done-for-you campaigns to turn more FSBOs and Expired listings into clients? Join us Thursday for a live training webinar. Here's what you will learn: How to use the "What's my Home Worth?" strategy to get more seller leads on Facebook (and capture their information!) Highly-effective scripts to inspire confidence in sellers who have experienced an expired listing High-quality, persuasive scripts to open a meaningful dialogue with FSBOs without feeling pushy or putting-off the sellers The perfect marketing plan to show FSBOs exactly what they don't know, and how you have the skills to sell their home for more The best, most powerful stats to help you handle the biggest FSBO objections Got questions? There will be an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Facebook Lead Generation for Agents and Offices (9/20)
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Are you tired of losing clients to the competition? (9/13 and 9/15)
September 13 and 15, 2016 at 2:30 PM PDT Today's consumers are flocking to third party sites for visually appealing listing alerts. But what they don't know is that the data is bad and they're being sold to the highest bidder as a lead. With Cloud Streams, you can compete with those sites and keep your clients from straying! Cloud Streams is quickly becoming the leading alert and collaboration tool nationwide. Keep your clients close with Cloud Streams. The topics we'll cover include: Cloud Streams setup Overview of the Cloud Streams user interface and agent dashboard How to create a stream for your client How to have your client create their own stream How to comment and discus properties within a stream Register now!
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See SmartTargeting in Action (9/7)
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Facebook Lead Generation for Agents and Offices (9/6)
Tuesday, September 6, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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6 Ways to Generate Leads Without Picking Up the Phone
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7 Awesome Strategies to Get More Seller and Listing Leads (8/25)
Thursday, August 25, 2016 at 9:00 AM PDT If you're tired of spending your time and money on leads that never turn into listings, you're going to love our exclusive set of tools and resources we've tested at GoodLife Realty, which are proven to find homeowners in the market to sell now! This Thursday, we're going to share 7 awesome strategies you can use immediately to get more seller and listing leads. You'll learn: How to use the latest and best online tools like Facebook to find homeowners who are in the market to sell now! Done-for-you campaign templates that will impress home sellers and inspire a strong desire to work with you Quick and simple marketing checklists to cultivate listings from your relational network and past with ease Real estate's most effective scripts for connecting with Expired listings and FSBOs We'll have an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Building Your Brand by Engaging Your Community (8/30)
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A Better Way to Capture Seller Leads (8/23)
Tuesday, August 23, 2016 at 11:00 AM PDT Wouldn't it be nice if you could wave a magic wand and know who was considering selling their home? Get ready. We're about to spread a little magic. Join real estate technology leaders CINC and Onboard Informatics as they clearly explain how you can build or buy a tool that effectively identifies and captures home sellers. We're talking professional display of compelling, dynamic property content for your websites, applications or emails. Content home-buyers care about, without the hassle and cost usually associated with this level of detail. Topics Covered: Key components of home-seller tools Best practices How to build your own custom solution (the DIY approach) How to utilize a template to get up and running What you can expect from this type of tool Register now!
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Brokers Find Gem of Seller Lead Generation and Conversion
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What Is Data-Driven Consumer Engagement and Why Does It Increase Click-through Rates 31%?
Several years ago, I started to hear the term "data-driven marketing." It seemed that consumers were starting to demand a more personal experience when making purchase decisions and that data was integral to making that happen. I didn't know much about those trends, but I knew a lot about data. Data is what Onboard has been specializing in since 2002. Recently, we've started to utilize our data to create finished solutions designed to engage consumers. Part of that is because that's what our clients and prospects are demanding. But a bigger piece is this idea of the consumer expectation. If consumers expect individualized content and we have the tools to meet those expectations, why not seize this opportunity by creating data-driven engagement solutions? I was reading recently about geo-personalization – tailoring your message based on your target's location. In this article, an insurance company purchased an online banner promoting Medicare plans. In the original campaign, the background was neutral. But when they started to geo-personalize their messaging – showing an image of the Golden Gate Bridge in the background of the San Francisco version and the Statue of Liberty in the New York version – they saw a 31% increase in the click-through rates.
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Facebook Lead Generation for Agents and Offices (8/23)
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How to Use Snapchat to Connect with Millennial Buyers
When it comes to choosing a home, millennial buyers are actually looking for many of the same things as shoppers from any other generation. The big difference comes in what millennials expect from the home shopping process, and how they prefer to connect with their REALTOR®. Snapchat has been around for a few years now, and that staying power has businesses searching for ways to take advantage of the popular social platform. As it turns out, Snapchat is actually a natural fit for real estate social media marketing—if you know how to use it effectively. The team at Delta Media Group knows Snapchat, and we've got a few proven tips to help you get started. Marketing for Millennials: Using Snapchat to Grow Your Real Estate Business Before we dive in, a quick refresher on what Snapchat is all about, and why it's grown so popular. Snapchat is essentially a social tool for sharing photo and video content, and each message is called a Snap. The twist is that Snaps shared on Snapchat disappear after a set period of time, which can be as short as one second and as long as 24 hours. By limiting the time that an image can be viewed, Snapchat ensures that you have the undivided attention of your followers. Snapchat is perfect for social media marketing for real estate because it is a very visual medium. You can add text and special effects to each Snap, but in the end, it is all presented as an image or video. Snaps sent privately typically disappear after one to 10 seconds of viewing, but you can also choose to create a "story," or collection of Snaps, that can be viewed by your followers for 24 hours.
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Facebook Lead Generation for Agents and Offices (8/9)
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Facebook Lead Generation for Agents and Offices (8/16)
Tuesday, August 16, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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