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Weichert Empowers Agents with New All-in-one Mobile Technology Platform
Weichert has partnered with Inside Real Estate to bring the myWeichert platform, powered by kvCORE, to its more than 13,000 sales associates and affiliated agents across the country. This customized technology solution will enable agents to conduct every part of their business leveraging the most robust lead generation tools on the market, coupled with AI-driven, behavioral nurturing to maximize engagement with both new business and sphere of influence contacts.
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Rigging the Real Estate Game: Tips, Tricks and Strategies from Top Brokers
Tuesday, February 11, 2020 at 11:00 AM PST Wonder what separates real estate's top brokers from the rest of the pack? Join Frank Chimento, VP of Brokerage Development at Elevate, as he connects with two of the industry's best -- Julie Vanderblue, CEO of The Vanderblue Team, and Rob Lyszcarz, President of RE/MAX Select -- to discuss the secrets behind their unparalleled success. Expect a lively, fast-paced conversation digging into smart technology investments, strategic partnerships, lead generation strategies, and creating a business that you love. Register now!
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Test, Iterate, Win Leads: How One Brokerage Perfected Their Lead Gen Program
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Long-term Relationship with Tech Partner Leads to Long-term Client Relationships for Florida Brokerage
The Holy Grail of real estate is maintaining long-term relationships with clients--and reaping referrals and repeat business from them over the years. But what about long-term relationships with your real estate technology partners? We talked about the value of a years-long relationship with broker Mike Larocque of LaRocque & Co., Realtors. He shared how his seven-year partnership with realtor.com has benefited his family-owned company. While the technology and consumer habits have changed, one thing has been consistent—realtor.com has been a steady source of quality leads for LaRocque & Co. for the better part of a decade. Read on to learn more about how this long-term relationship with realtor.com has helped this brokerage build long-term relationships with clients. Is the magic still there after seven years? Yes, it's true we've been using realtor.com leads for seven years now. There have been consistent quality leads and it still represents the lion's share of the business that we do at a company level. I've managed to expand into three counties and I've hired more agents. I'm in a growth spurt again at this time. I'm actively recruiting because I have so many leads that I need more agents to service them. I can only recommend it after seven years of a really profitable relationship with realtor.com. I'm a very happy broker. Do customers you met there back in the beginning come back as repeat and referral business, or do they just go back online? 100% of our goal has always been to get the best quality leads from realtor.com and set a relationship as a customer for life. We acquire their referrals and their repeat business, friends and family. It is very common that we're doing multiple transactions with individuals originally sourced from realtor.com. It's an exponential rate of return over time because you're not just doing one deal and done. You're doing multiple transactions with them over the years. Absolutely it's a big component of our business, as well as the repeat business from originally sourced realtor.com leads. Do they need a nudge to remember you if they do go online again? We are now using realtor.com®'s Local Expert(sm) for branding, knowing the importance of continuing to brand even to our past customers. We use this to catch them when they start looking at properties anew on realtor.com. The consumers are fickle and they want what they want when they want it. They don't oftentimes realize that we work in a contingency based environment, and so unless we consistently brand to them and remind them of who we are, they start looking at properties online or go to open houses and such and could wind up stepping foot across other brokerages and agents. Then it complicates our business model and our ability to get paid. Is this the only branding you do? I have no branding at a company level anywhere else. But Local Expert(sm) is giving me an opportunity to acquire some brand-new business. Because consider when the public hits "enter" to get more info about 123 Elm Street on realtor.com (or any site for that matter), they don't really realize who is going to be reaching out and contacting them. It's then that we need to set the hook and let them know who we are. With new customers, branding comes into play after our agents have contacted them and we need to stay top of mind. When they go back to realtor.com, and they do, they're going to start seeing our smiling faces on and also crossing their feed on social media. It's going to click and trigger their memory a little bit and it's a good use and deployment of branding. This is a neat tool and kind of a niche tool for us as a complement or sidebar to the tremendous amount of business we're doing from our realtor.com Connections Plus lead program. This is a nice little addition to that. Is this all focused on buyers? Actually what may be the most significant part of this is the "wow" factor under the auspices of acquiring listings. We can showcase how we can draw attention to a homeowner's property on realtor.com in a listing presentation for the purpose principally of acquiring that listing. The likelihood of actually acquiring a buyer using this tool is awesome. It certainly becomes a more powerful tool in your arsenal than posting things like open houses, for instance, because you'll never get the exposure doing that. I know a lot of agents whose whole business model is hosting open houses with little more than lawn signs. Well, pitch that to the curb using the tools as we just described. If you can showcase a listing across a user's feed on realtor.com, that's a powerful tool.
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What Do You Really Know about Apartments.com?
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Success Story: San Diego Team Triples Their Transactions with Software Switch
We're back with the second entry in our "Success Story" series. This week: Scaling your business with the help of the right technology. The "right technology" is what made the difference for Kyle Whissel and his team. One year after changing software, the team nearly tripled their number of closed transactions. What caused the need for the tech change, and which platform did the Whissel Realty Group switch to? Read on to find out!
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Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
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Are you wasting your Lead Generation Dollars? Check out this new end-to-end Lead Conversion system from BoomTown
Lead generation is a critical part of a successful sales process. While many spend thousands on lead gen every year, few have figured out how to maximize the conversion of those leads. We hear horror stories from consumers that tell us it can take as long as three days or more for agents to respond to one of their inquiries. If you want to make sure that every one of your lead generation dollars are maximized, BoomTown has just announced a new service called "Success Assurance" that combines lead generation with lead qualification and lead nurturing. The end result? Brokers can deliver transaction-ready opportunities to their agents to significantly increase their chances of closing more transactions faster. Check out the press release below: BoomTown Announces Two New Solutions: Success Assurance and Marketing Central New solutions will allow clients to enjoy even more ways to fuel their pipelines and ensure no opportunity is left behind CHARLESTON, S.C., July 24, 2019 -- BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce two new solutions, Success Assurance and Marketing Central self-service advertising. Success Assurance offers the perfect mix of tools and services to handle lead generation, lead qualification, and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance: Combines BoomTown's CRM technology with RealContact's texting capabilities, and a new calling service Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads 24/7, within 90 seconds Enables agents to work with transaction-ready leads Leads are engaged and nurtured for up to one year from registration Clients can customize scripts, monitor conversations and jump in at any time. "In just ninety days we've already seen 170% ROI," said Joe Garafolo of Waterfront Realty Group. "Knowing someone is reaching out right away is a huge relief and not having to waste time with bogus leads is very important for top-producing agents." BoomTown is also introducing Marketing Central, allowing clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to: Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in Prove value to seller clients by showing how many prospects have viewed a listing "Marketing Central allows brokers to easily leverage ads to generate more listings and increase lead volume, and Success Assurance provides the teams and tools to handle lead generation, initial lead response, qualification, and nurturing for up to one year, maximizing ROI from lead generation efforts", said Grier Allen, CEO & President of BoomTown. "Success is seen by both growing your database and ensuring your leads are responded to quickly and nurtured effectively, so we're excited to support our clients' growth with these powerful new solutions." Learn More. About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA, San Diego, CA, and San Francisco, CA. For more about BoomTown visit boomtownroi.com.
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BHGRE Metro Brokers Integrates Buyside into Realogy's Zap Platform
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Single Property Websites to Impress Sellers and Generate Leads
Is a single property website something you want to use? As the costs to have multiple websites have dropped over the years, it costs little more than hosting to have a website for each of your listings, but are they worth the effort? If done well and the right lead generation tools are used, these sites can both help you to get listings and to get leads for buyers. Here's how.
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Out of Area Real Estate Buyers are Gold Nuggets
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Hosting Events to Build Your Real Estate Business
A party with a purpose... You need many different lead generation sources to create a dependable stream of new leads. Online leads and referrals are dependable, go-to options for the first two, but if you're still looking for another reliable lead source, hosting lead generation events may be a good option.
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Thinking Like a Homebuyer Will Get You More Leads
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Buyers are Wages; Listings are Money in the Bank
There's nothing wrong with real estate buyers, or even working exclusively with buyers. However, if you want to create savings instead of just checking, real estate listings are the way to build wealth.
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Mission Focused: Behind the Scenes of a Top Team
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Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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Why Targeting Millennials Is Good for Your Brokerage
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The Top 5 Must-Have Website Features for Lead Generation
A real estate website shouldn't just be a necessary evil. It should deliver prospects that go to the closing table. Unfortunately, too many real estate websites are more like billboards, attracting passing interest but not delivering closings. Does your real estate website have these necessary lead generation features covered?
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Tapping the Zillow Gap: Competing on Consumer Experience
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Landing Pages for Real Estate Buyer Lead Generation
Last week, we put together a plan for seller lead generation, and this week we'll apply those strategies and build a plan for real estate buyer lead generation. But first, let's summarize the strategies from last week before we get specific for buyers: Set Out What You Need for Content Create Landing Page Answers Generate the Leads All of those steps and instructions apply to creating your plan for real estate buyer lead generation and its execution. Now let's look at buyer specific information.
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How to Personalize Your Online Lead Generation
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Get More Leads by Posting Content Followers Want to See
Creating content for your social channels can sometimes feel like a challenge. Between selecting the right image for your posts and thoroughly considering the text that goes with it, you are left wondering how to get your content maximum exposure and engagement. With this social media guide, selecting the optimal message type, number of characters, hashtags, and emojis for each social network is going to feel like a breeze.
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Last-minute Ad Blitz for Open House Nets 200+ Leads
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Success Breeds Success: How One Leader Builds Up His Agents
Dan Lee is a team leader and broker unlike others. "I don't consider myself a savvy businessman," he says. "I consider myself as someone who took the responsibility to provide for everybody else's livelihood." Lee's focus on cultivating his agents' success has led to his own success in retaining and recruiting top salespeople. In this interview, Lee shares his approach to keeping agents happy, why he doesn't hire until he has leads for a new agent, and why he's never had to fire an agent. Read on to learn more!
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Broker Gets 1,019 Listings with Buyside
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The Ultimate Guide to Leveraging LinkedIn to Get Leads
When real estate pros think of social media marketing, the sites that come to mind most often are Facebook, Instagram, and Twitter. However, a recent study shows that, while sites like Instagram and Facebook are great for getting your audience to get to know your business, LinkedIn is the proven king of lead generation. Coming in at a visitor-to-lead conversion rate of 2.74 percent, LinkedIn has a conversion rate that is three times higher than both Twitter and Facebook.
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How to Generate Leads with Twitter
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How to Generate Leads with Instagram
Recently, I talked about how social media is a valuable tool for your real estate brokerage, and how you can put it to work for you on Facebook. But the thing about a social media strategy is that it rarely focuses on one platform alone! Each social media network targets a different market, and can have a huge impact on your lead generation—which can have a huge impact on how many homes you and your agents sell. Today, let's have a look at one of the more recent social media platforms: Instagram.
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How to Use a CRM to Get More Real Estate Leads
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WATCH: How Newly Licensed Agents Get a Fast Start
How does Wemert Group Realty get their new agents out of the gate faster than the competition? By providing them leads from realtor.com® and training them on how to work those leads. Wemert Group incentivizes those leads, as well. Rather than giving rookie agents their best leads, new agents get "cut your teeth leads" that they have to work a little harder on and learn from. From there, they can earn their way to better leads or a higher price point. Want put your new agents on the path to success? Learn how with leads from realtor.com®.    
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Bradley Real Estate Going after Listings with Effective eProspecting Campaign
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WATCH: Wemert Realty Reveals Their Source of Better Buyer Leads
Does more accurate listing data lead to more sophisticated buyer leads? According to broker Jenny Wemert of Wemert Group Realty, the answer is "Yes, absolutely." Wemert Group relies on realtor.com® for online leads, and compared to other sources, Jenny says that leads from realtor.com® are closer to purchasing a home. Watch the video above to learn more about how realtor.com® leads make a difference to Jenny Wemert's firm. Discover how your firm can get more high quality leads with realtor.com®.    
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How Brokerages Can Generate Leads with Facebook
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[Video] How Online Leads Powered Wemert Realty to 20x Growth
Wemert Group Realty is on track to close 800 transactions this year, up from 40-60 in 2008. What's their secret to 20x growth over the past decade? According to broker Jenny Wemert, it's realtor.com®. To learn more, watch the video above. Want to find out how realtor.com® leads can grow your business? Learn more here!    
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How Your Brokerage Can Target Millennials
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Generate Leads Immediately by Signing Up for Realtor.com!
Jason Huerkamp is the ambitious founder and co-leader of the Huerkamp Home Group, part of Keller Williams Realty. Since 2002, the Huerkamp Home Group has grown exponentially to become one of the most dominant real estate teams in Minnesota. Jason is a savvy real estate investor and enjoys sharing this aspect of the business with others. In the video above, he talks about the speed in which his team started to receive leads when they signed up with realtor.com®. He tells us that he literally started receiving leads within 12 hours of becoming part of the realtor.com® program. Now that they are actively engaged in the program, they receive 15 to 20 leads per day. Jason also tells us that the conversion rates for the realtor.com® leads are really high as well. Jason uses the realtor.com® lead generation program as part of an overall lead generation campaign for his team. He uses realtor.com® to generate buyer leads AND seller leads. By creating nationwide exposure for his team, Jason is strengthening his position to attract clients for his properties and agents nationwide. If you would like to learn more about how your team can start getting leads almost immediately, click here: https://hub.realtor.com/team    
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How this Brokerage's Agents Close $1.2 Million per Month
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The Secret to a Faster Start for New Agents from Year One
For rookie Realtors, the secret to success is all in the systems that are in place to support them. At Kendrick Realty, that system centers around the leads they receive from realtor.com®. With those leads, new agents can immediately build a client base and start closing transactions within three to six months. Watch the video above to learn more about how realtor.com® plays a crucial part in how Kendrick Realty takes their new agents from zero to success in their first year. Click here to learn more about how realtor.com® leads can support your agents' success.    
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Buyside Now Powers Nearly 40 Percent of REAL Trends Top Ranked Brokerages
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Is It Possible for a Broker to Achieve 250 Closings Year One?
Getting started as a brand new brokerage is really difficult these days – especially in markets where there is very little inventory. I just watched this story from Kendrick Realty about how they did 250 deals in their FIRST YEAR. Instead of building a sphere and cold prospects, they started right out of the gate with realtor.com® and found interested online buyer leads. Combining the online leads generated from realtor.com with strong internal follow-up systems and training to help their agents learn how to nurture prospects generated from realtor.com, Kendrick Realty experienced a very successful first year. With great responsiveness and a team dedicated to nurturing relationships with potential buyers, Kendrick Realty generated 250 deals in just 12 months! Pretty impressive stuff! Watch the video below to hear their encouraging and exciting story, and see how you might be able to apply their winning marketing principles to your business:  
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How to Make the Most of Your IDX Data to Drive Traffic and Leads
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How to Generate Leads with Your Facebook Business Page
With more than a billion users, tons of targeted marketing tools, and extensive analytics to track your results, there's no doubt that Facebook is one of the best places to market your business. But that doesn't mean that Facebook marketing is easy, so success requires an understanding of the tips, tactics, and techniques used to generate leads from your Facebook business page. The good news is that you don't need to be a social media expert to start getting more from your Facebook business page. Our team is here to help, with a guide to generating more leads through your Facebook business page.
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A Top Real Estate Team Shares Their 3 Keys to Success
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Is Broker Paid Marketing Making a Comeback?
The "100 percent model," where highly productive agents pay for all their own marketing, had edged out much of broker-paid advertising in some companies. This worked well for some agents, but many found they inherited overhead and tasks that took them away from selling. Now reemerging in some brokerages is a new version of company-paid marketing. But it is not the traditional brokerage from yesteryear with the mahogany manager's desk and a bullpen of agents. Frederick Herot, VP Customer Communication at realtor.com®, recently discussed newer concepts of broker paid-internet lead models with founders Luke Monroe, Lisa Sickman, and Dan Sundberg of Kendrick Realty. Their group fully pays for and provisions their agents with an abundance of leads and then coaches them to what is most often a six-figure income.
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5 Tips to Generating More Leads on Facebook
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Love 'em or Hate 'em, AVMs Generate Leads. Here's How You Can Get Your Own
Regardless of how you personally feel about AVMs (Automated Valuation Models), there is little doubt that an AVM can produce quality home seller leads to real estate companies. Building your own "What's-my-home-worth" tool can produce more quality leads for your business. Today we'll explore why people use AVMs and how you can build your own.
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5 Ways to Use LinkedIn for Generating Real Estate Leads
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4 Ways to Generate Seller Leads
We recently conducted a survey of real estate professionals and found that the largest portion of their marketing budget is spent on purchasing leads while only 13 percent of new business comes from there. In addition to the upfront cost, managing these leads requires time and effort and isn't yielding a notable result. So why not generate your own? Your website, email, phone and computer are all great ways to find interested sellers. Here are four easy ways to generate seller leads:
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Desperate for More Inventory for Your Agents? We have the answer!
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Real Estate Marketing Videos Generate Leads and ROI
Video is one of the most effective marketing channels for attracting customers, and it currently provides the biggest return on investment. A recent Inman article notes that when videos are included in home listings, inquiries from house hunters quadruple. Inman also notes that by including videos in emails, real estate professionals decrease email opt-outs by nearly 75 percent. How does video drive traffic to your website?
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Totomic Shows Who (and How) to Target During Home Sale
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How Predictive Analytics Can Match Your Listings with Buyers
Imagine arming your agents with a list of warm buyer leads before they go into a listing presentation. Imagine using your own data to generate seller leads, or to match your listings with qualified. Thanks to predictive analytics, you don't have to imagine these scenarios. Today, we're continuing our month-long series on predictive analytics with a look at Buyside, a broker focused solution that's highlighted in our 2017-18 Technology Guide. What is Buyside? Buyside is a reverse prospecting tool that, as it name suggests, is fueled by buyer data--what type of property they're looking for, what price point, what neighborhood, etc. The solution pulls in and aggregates buyer information from a number of sources, including your website, property search portals, virtual tours, showing data and more.
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How to Share New Resources with Your Contacts
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Redfin Case Study Shows that Web Traffic Does Not Drive Sales
If you ask any REALTOR about the relationship between online website traffic and sales volume, they will tell you that there is a direct relationship. The conviction among Realtors is that companies that have the most amount of consumer website traffic sell the most amount of homes. This belief has stirred the root of Realtor® emotions, causing them to vilify the Zillow Group. A new entry of concern is Redfin, a company that has long battled with Zip Realty for online website domination. Redfin's IPO has been a great success that is causing competing brokers to contemplate their future in this online real estate landscape. WAV Group just completed a case study to explore the correlation between online success of a brokerage and transaction volume. The results of our survey indicate that winning online does not correlate to transaction success. The methodology for our research used the Seattle marketplace. This is Redfin's top marketplace of any city in America.
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How to Connect with a Millennial Home Buyer
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Local Prospecting with Search Engine Optimization
Real estate customers love using search engines to find information, whether they're scouting neighborhoods, visiting homes virtually or trying to find the right real estate agent. So for real estate brokers and agents, your position in search engine results ultimately plays a major role in the visibility of your brand. Search engine optimization is one of the most effective tools for helping prospects find you. Local SEO is a natural extension of your overall SEO efforts. Today, we're going to take a closer look at actionable local prospecting tips to help your real estate business shine online. How to Attract New Business Through Local SEO
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Three Hard Truths About Building Your Brokerage
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White Paper: Generating New Business in Real Estate
In real estate, it can be tough to figure out the best way to generate new business year over year. There is a finite number of movers out there with more companies competing for their share. While we don't have the magic bullet on how to generate new business in real estate, we wanted to find out what you thought about it. What were you doing to bring in closes? What was working? What wasn't? This year, we surveyed nearly 400 real estate professionals on how they generate new business in the real estate industry. We discovered a wide range of feedback and insight from brokers, marketers and agents on how they invest their time, money and efforts. We took the findings and created an exclusive white paper on the best ways to generate new real estate business.
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Big Data Can Drive Bigger Broker Margins
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The Do's and Don'ts of Real Estate Landing Pages
A Closer Look at Unbounce's Conversion Benchmark Report We all know that in order to succeed in business, you must market yourself. You post to Facebook consistently, write blogs, send emails and even cold call. You're a marketing machine, but you're still not bringing in as many leads as you'd like. If you're sending your audience to your homepage, that might be the reason why.
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Generating Leads with VOW
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4 Ways to Get More Seller Leads in Real Estate
Seller leads are valuable in real estate and as we learned in our recent white paper, Generating New Business in Real Estate, quality seller leads are a big goal for most real estate professionals. Because this is such a popular subject, Onboard has spent a lot of time and energy to learn how to better attract, engage and convert home sellers early in their process. We had a webinar last spring on Capturing More Seller Leads and explored the importance of seller leads in previous posts. Today, we will explore four easy ways to generate more seller leads, whether you are a small brokerage or part of a larger real estate organization. After 15 years in the real estate technology industry, these are proven methods that will work for anyone looking for more seller leads. Your Network Generally 50 percent or more of real estate business comes from an agent's network or referrals from that network. 64 percent of sellers find their agent through referral by a friend or family member 70 percent of sellers would definitely use the same agent again This is the source of the most revenue, yet the majority of marketing budgets are spent buying new leads or branding to mass markets. If you're going to invest, why not also invest in the pool that's delivering the most revenue? How are you keeping in contact with your former clients or social sphere today? Is it effective?
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5 Lead Generating Pages that Will Enhance Your Real Estate Marketing
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What Is the Best Source for Leads in Real Estate?
Last month, we released a white paper on generating new real estate business. We interviewed nearly 400 real estate professionals to find out what works and what doesn't in attracting, converting and closing more real estate business. This week, we'll take a look at lead generation. Specifically, where the best real estate leads come from. We measured the quality of lead based on what percentage closed. We asked respondents to think through their closed business from 2016 and indicate the source of that business. For this section of our survey, we were less interested in where they spent their marketing budget, and more interested in what produced the best results. We asked them, of the following choices, what percentage of closes came from each source: Network / Social Sphere / Referrals Digital Leads / Website / Online Lead Generation Open House Walk-In Traffic Purchased Leads Other Overall, respondents said 34 percent of 2016 business came from their network, more than walk-in traffic and open houses combined. Here are the results from the group at large: Where did new real estate business come from in 2016? We then segmented our respondents in three categories: real estate agents, brokers/owners, and marketers to see if there was a difference among these three stakeholders. Agents seemed to close more business from their network than any other group, saying more than half of total 2016 business came from their social sphere or referrals. The majority of business for real estate agents came from two sources: network and digital lead generation. Other sources, including purchased leads, did not seem as effective in generating revenue for agents.
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6 Videos that Can Help You Win More Leads
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Changing Buyer Behavior to Convert More Web Leads: A Q&A with San Diego broker Jesse Zagorsky
A dynamic leader who started his career in 2003, San Diego real estate broker Jesse Zagorsky is a self-proclaimed, unabashed geek when it comes to digital marketing and lead generation. In this brief interview, he shared how he has churned through various lead sources to find the one that works best for him, and how his team works to change web lead behavior starting on the very first call. If you were to go back and look at customers you have met online – when did it first come onto your radar? Were you an early adopter of online marketing? I was an early adopter – I was focusing on online marketing since I got into my real estate career in 2003. That was pretty much the beginning of online marketing. I have worked with every provider in the real estate space. Some were referral models and others were pay for lead programs. At this point, I must have tried every provider of online leads. You were an early adopter, but I imagine you have a lot of competition now! According to NAR's 2016 Profile of Home Buyers and Sellers, 51 percent of last year's home buyers found their future property online and brought it to the attention of a real estate professional. Does this seem possible to you? Absolutely. I actually think 51 percent may be low. Even though we have instant access to properties as agents, so do our clients, and the reality is that buyers are looking at houses often before a REALTOR® has had a chance to look that day. I actually think this is a good thing. The value proposition has changed; our role as an agent is not just to find the house, as it is in executing all of the other elements of the process.
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Effective Ways to Generate Seller Leads
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Landing Pages Are More Important than Your Actual Real Estate Website
The other day, a prospective client called to speak with me about their website. As a naturally curious person, I first asked this gentleman if I could take a look at his current website. I didn't expect to see much in the way of an attractive looking website, but much to my surprise, the website was actually very nice. Given that this gentleman's website was nice looking, followed SEO best practices (at least on the surface), and followed the newest mobile standards, my immediate question to him was why he felt he needed to change his site at all. The answer was a simple one: it wasn't bringing him any business. Why? Upon further discussion and examination, we quickly got down to two main reasons the site wasn't performing to expectations. First off, there was an issue with no content marketing strategy being in place for the site. This is a problem. If you aren't putting great content on your website, you WILL NOT show up in enough search results and drive enough traffic. Much more importantly, it turned out that even if he did get traffic to his site, somehow many, if not all, of those visitors were likely to just move on and not become new leads. Why was this? Other than the "Contact Me" page on his website, nowhere else could a prospective client raise their hand and request more information from him. His website was completely lacking the most important part of any good website that generates leads: LANDING PAGES.
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Five Ways to Make More Money with Google Analytics
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The Results of Digital Engagement Part III: HomeActions
Welcome to the third part of our Series: The Results of Digital Engagement. If you missed the first part of the series, you can find it here. In this installment, we explore the second company using digital engagement to generate new business. HomeActions is an email marketing solution for real estate agents and mortgage brokers. The service emails two newsletters a month on behalf of their clients. Clients can upgrade to a premium newsletter, which includes an in-depth property report in every issue, thereby increasing engagement. Business Challenge: Increase Engagement on Real Estate Newsletters HomeActions newsletters are seeing increased engagement and click-through rates as a result of the engagement system from Onboard. Early indications are that their clients are pleased with the results and HomeActions is generating more revenue from this up-sell.
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The Results of Digital Engagement Part II: Redefy
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Facebook Advertising and Seller Lead Generation
Tuesday, March 14, 2017 at 10:00 AM PDT You will learn how to use the tools in Listings-to-Leads to: How to market listings on Facebook for buyer and seller leads. How to advertise on Facebook for Seller Leads. Other tips on using social media, email, blogs and more to generate seller leads. Register now!
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Leverage Facebook Messenger for Lead Generation and Conversion
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The Results of Digital Engagement Part I: The Business Challenges Addressed through Better Engagement
Welcome to the first part in our series: The Results of Digital Engagement. Through this series, we will feature real estate and relocation companies using digital engagement to better their business. But first, let's explore this idea of engagement. Engagement helps your agents convert more leads at every phase of the sales process. To keep visitors, leads, and real estate prospects engaged, consider infusing data into how you generate new business. Connecting each person to content they care about creates a more personalized experience at every phase. View our exclusive white paper on the power of digital engagement here. Business Challenge: Visitors don't stay on my website Adding helpful information to your site like property reports, an AVM tool or a mortgage calculator is a great way to keep people engaged so they stay on your site longer. The longer they stay, the more likely they are to return and provide their contact information. Business Challenge: Visitors leave my website before leaving their contact information Offer easy ways to capture more online visitors wherever they are in the real estate process. Put lead forms in front of your online tools to capture the information of more visitors and give you insight to where they are in the buying and selling process.
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Big Brokers Need to Stake Their Claim or Risk Annihilation
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Capture Forms that Capture Leads
Are your capture forms working for you? Try to recall a recent encounter you had with online capture forms. Was the overall experience positive or negative? Far too often, sites phone it in with very poor UX on pages where they know you must complete a form to get what you need. Would you be willing to abandon an item in your cart because the checkout process was a pain? I actually did just a few moments ago. I ended up purchasing a similar item, which I liked less, from a competing site solely because I preferred their online experience. For real estate websites, forms are arguably the most important feature within the website or app. Without lead registrations, unknown visitors could browse hundreds of properties on your site, only to ultimately call someone else about a listing they originally found on your site. Are you doing everything you can to maximize your traffic and convert it into registrations? A step in the right direction is to have great capture forms that are prompted at exactly the right times so that visitors are happy to give you their info. What makes a great form? Provide Value First Sometimes we forget that this online relationship is an exchange. Visitors become willing to provide you with their contact information because your site has (hopefully) provided them a service first. Before you begin down the path of better capture forms, make sure your site offers plenty of solid content. Even if you've got a great blog and static content pages, listings are the real conversion engine for a real estate website. If you use forced registration, only prompt the form after a handful of properties have been viewed first.
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Propel the Sales Cycle Forward with Integrated, Intuitive Broker Tools
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Get Better Leads from Facebook
The first five steps we took to generate 8,000 qualified real estate leads in three months—just using Facebook: 1) Set Up a Facebook Business Page Ninety-one percent of real estate agents use social media to promote their business, according to Contactually. Facebook advertising is a valuable lead generation tool, but unless you're taking a methodical approach, it can be hard to monitor, track, and optimize your campaigns for the best returns. Onboard has developed a data-driven engagement system that includes social media marketing. Through our experience helping clients generate real estate leads from social media, we have curated some key best practices in Facebook lead generation. In this eBook, we review what we've learned and include specifics from a three-month campaign we did with a regional brokerage that yielded over 8,000 qualified leads. You want to run your Facebook advertising from your business account, not your personal account. Most of you probably already have a Facebook business page, but if you don't, it's very easy to set up. You just need a name, profile photo, cover photo and a call to action. You also have the option of converting a profile page to a business page. This is an easy guide to get started.
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Why SEO Is So Important to Brokerages
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Digital Conversion Rates in Real Estate: What’s Considered 'Good'?
If you're in real estate and you have a website, landing page, or Facebook page – it's nice to know how many people visit, but it's even more important to understand how many people convert. What is a good conversion rate in real estate and what are some easy steps you can take today to improve? First – what are we talking about? What are we talking about when we talk about digital conversion rates? We are looking at the total number of visitors who complete a lead generation form divided by the total number of visitors to a page or website. Essentially, these visitors are going beyond just viewing your page. By releasing their contact information, they become a lead for your agents. The average conversion rate across industries is 2.35 percent according to WordStream. Inside Real Estate claims that number is closer to 1 percent for real estate. That means if 100 people visit your landing page, one person will leave their contact information. If you're not sure what your conversion rate is, check out our conversion rate calculator to help figure it out.
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Stop Buying Real Estate Leads
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The Real Estate Website Sales Conversion Funnel
Simply having a website does not mean that leads will follow. Your website is a tool for organizing information and, if you've got a well thought out conversion strategy, will give you the ability to convert traffic to your site into leads. The real estate website sales and conversion process is significantly different from traditional sales funnels. Understanding how leads are generated online is the first step to building effective systems that will produce qualified leads. What prevents most real estate and mortgage professionals from having a successful online maketing strategy is a fundamental lack of understanding of how the online sales process works. Let's take a closer look at marketing to, and converting leads from, your real estate website. Creating Website Traffic Generating traffic means motivating empowered, online consumers to visit your website for the purposes of delivering a product, service or information that the consumer was already looking for. It is basically impossible to sell something to an online consumer that they are not interested in buying, especially when it comes to real estate. The very best you can hope for is that when a consumer IS interested in your products or services, they can find your website. For specific methods and strategies for generating site traffic to your real estate website, read this article: Real Estate Website Sales Funnel Step 1: Building Traffic
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Kunversion and Inside Real Estate Combine to Become Leader in Broker and Team Software Solutions
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How One Broker Leverages His Public Records/Tax Solution for Sphere Marketing
CRS Data is among the leading tax systems in America, known for their outstanding system design, great customer service, and excellent county record tax collection. If you use CRS today, you are probably a fan. Today, I want to talk about a CRS feature that is making a profound impact on the effectiveness of direct marketing for Murney Associates, Realtors. Murney Associates is a six office brokerage located around Springfield, MO. They are locally known for their excellence in marketing and a strong believer in sphere/farm marketing. Last week, I had a chance to connect with Kyle Drenon, Director of Marketing for Murney, who shared some information with us about how they are training sales associates in their firm to leverage CRS label export with outstanding results. CRS has the ability for sales associates to perform subdivision searches in prospecting. Agents can quickly pull a mailing list of a subdivision and create a farm. Murney provides a service to develop Jumbo, or oversized postcards to mail to that farm. The company manages this marketing communication at a localized level. For example, adding a very localized primary photo from the community on one side of the postcard and adding very localized market data for the neighborhood along with recent listings, sold listings, etc. Mr. Drenon indicates that agents are getting great response rates from these mailings because the consumer is getting information that is highly relevant to them.
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3 Tips for Creating a Top Producing Team
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Using Targeted Facebook Ads to Fill Your Pipeline (9/29)
Thursday, September 29, 2016 at 2:00 PM PDT What if you could predict when someone may be ready to buy or sell a home and target those people to fill your lead pipeline? With Facebook, you can! Join us to learn how you can leverage Facebook to create targeted ads to reach your ideal audience and generate leads. In this 30 minute webinar, you'll learn: How to use specific life events to target potential buyers and sellers Tips for capturing and converting a greater percentage of these online leads Register now!
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Creating Listings in Low Inventory Markets (9/28)
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3 Powerful Lead Generation Campaigns to Fill Your Pipeline With Prospects (9/22)
Thursday, September 22, 2016 at 9:00 AM PDT Many agents have the same burning question: "How do I market to my network without feeling like I'm bothering them or being too 'Market-y'?" The simple answer is to share information your network actually wants. We've got a powerful new campaign for your network that can fill your pipeline with red-hot leads and opportunity... without all the cold-calling! Here's some of what you'll learn with Thursday's training: 3 of our most powerful marketing campaigns to fill your pipeline with red-hot leads and opportunity! Don't be one of the agents blasting expired listings with sales calls ... We'll show you a special report you can use to offer value, build trust, and ultimately convince homeowners to work with you. We'll share the campaign, tools, and resources your network actually wants to get from you ... AND how to make calling your network painless! Facebook can be a powerful tool for lead generation ... IF you know how to harness Facebook's ad platform. We'll show you how to find buyer and seller leads with simple Just Listed campaigns on Facebook for just a few dollars a day! Got questions? We'll have a live Q&A session to help answer your most pressing questions Register now!
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What's the Real Value of Portal Marketing?
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Recruiting and Retaining Younger Agents: 6 Tips for Success
Agents are on the hunt for greener pastures, according to the NAR. A full third of Realtors started at a new brokerage in 2015--up a whopping 67 percent from the previous year. So why are agents moving? It may have something to do with changing Realtor demographics. Just a few years ago, much talk revolved around the dangers of agents "aging out" of the industry with few younger agents available to replace them. In fact, recruiting younger agents was brokers' top concern in 2013, according to that year's Thought Leader Survey from Imprev. However, the average age of Realtors has decreased every year since 2013 as younger agents enter the industry. The amount of Millennials getting their real estate licenses has likewise increased. But this is a generation notoriously known for "job hopping." So what can brokers do to recruit and retain this group of agents? Here are a few tips that can help: 1. Use effective lead management systems - 'Closing more deals' or 'getting better leads' often tops the list of reasons that agents switch brokerages. When recruiting agents, talk about the lead generation systems you use and how you help agents nurture and convert those leads. What methods do you use--social media advertising, retargeting, search portal marketing, etc.--and how easy are they for agents to leverage? Be ready to offer hard numbers on how many leads can agents expect per month from your systems. 2. Talk lead quality - Quality of leads is arguably more important than quantity. No agent wants to waste time on leads that are unlikely to convert. So in addition to talking about what systems you use, talk about why. If you, say, advertise on realtor.com® instead zillow.com, tell potential recruits it's because realtor.com® leads are significantly more likely to convert than leads from other portals, according to PAA Research.
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FSBO and Expired Listing Campaigns Proven to Get More Listings (9/15)
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Facebook Lead Generation for Agents and Offices (9/20)
Tuesday, September 20, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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Are you tired of losing clients to the competition? (9/13 and 9/15)
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See SmartTargeting in Action (9/7)
Wednesday, Sept. 7, 2016 at 10:00 AM PDT Join our top Sales Manager Adam Long for a tour of SmartTargeting, the platform agents across the country use to increase their listings business. See first-hand how predictive analytics identify top seller prospects, and how targeted marketing campaigns help you engage and convert these homeowners when they are ready to sell. Register now!
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Facebook Lead Generation for Agents and Offices (9/6)
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6 Ways to Generate Leads Without Picking Up the Phone
Those of us in sales are constantly looking for ways to work smarter instead of harder. With new technology emerging daily and a strategic focus on inbound techniques, outbound efforts have the potential to be reduced significantly without compromising growth or revenue. Can you imagine only having hot leads? Making dials down a random list of cold prospects can often be a massive waste of time. Ask any sales manager what type of leads they would prefer their team work with, and they will say inbound every single time. Ask any real estate professional the types of leads they would prefer and they will tell you "referrals." The quality of a lead matters. Every minute in a salesperson's workday matters. Being mindful of where leads are coming from is the new form of smart outreach. With a strategic plan and a focus on relationships, inbound leads will be your entire dial list. Effective inbound marketing tactics create an influx of leads without requiring the outbound outreach that every salesperson dreads. We know what you're thinking. How can I grow my business without outbound efforts? Where do I turn for leads if not through cold calling? Below are a few techniques that are sure to land you or your team batches of hot, quality leads. Referrals Past sales and clients are your best referral sources. A referral is a hotter lead than any you could have prospected on your own. A current customer or past client has vouched for you. As your prospect walks through the door or picks up the phone, he or she already has higher level of trust for you simply because of their friend's relationship with you. Not maximizing potential referrals or allowing referrals to slip through the cracks is a mistake many sales professionals make. Staying top-of-mind with your current and past customers is essential for generating referrals. Providing great customer service and closing the sale professionally is usually not enough to maximize your referrals, either. You should learn to ask your prospects if they know anyone else who may be interested in your services. Actively seek out referrals, because someone who just closed on a home and is getting ready to move in doesn't quite have referrals on the brain. They may need a gentle push or reminder in that direction.
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7 Awesome Strategies to Get More Seller and Listing Leads (8/25)
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Building Your Brand by Engaging Your Community (8/30)
Tuesday, August 30, 2016 at 11:00 AM PDT Neighborhood farming has changed from the traditional ways of cold-calling and door knocking to the importance of community involvement. Consumers have changed, they are younger and it's more about soft sell techniques that build relationships. In this session, you will learn methods to open the door for potential listings and how to become the Realtor of choice in the community. This course will cover: Steps for building your brand. Is community involvement the new form of farming? Creating a plan for getting involved. How community involvement will get customers seeking you out. Community service ideas for building business longevity. Register now!
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A Better Way to Capture Seller Leads (8/23)
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Brokers Find Gem of Seller Lead Generation and Conversion
For many years, WAV Group has studied the effectiveness of broker websites. This research has included understanding where broker website traffic comes from, the effectiveness of listing syndication, the strategies of search engine optimization and marketing, lead conversion by lead source, and broker website rankings in their competitive market. Through this research and discovery process, we impart many best practices that brokers and their vendors can use to develop strategies and roadmaps for ongoing success. For the most part, the strategies have been around active listings for most brokers, but a few firms have long known that off market data can develop a trove of opportunity for firms. We began to notice the impact of off market data by studying online share of voice using comScore, Hitwise, and Nielsen. There are pretty significant differences between these companies in terms of methodology. For the most part, only Hitwise was able to detect regional broker websites. Nielsen and comScore do a very good job of covering the national audience, but they miss local websites that do not have enough traffic to be scored nationally. One thing that we recognized is that ZipRealty, Redfin, and sometimes Movoto performed very well against the national portals and with few exceptions; they were the top broker websites in the top demographic market areas (largest cities) of America. What do portals and brokerages like ZipRealty and Redfin do differently that allows them to be online marketing champions? Traffic to broker websites comes from a few discrete sources like typing in the URL, organic search results, paid search results, social media, listing syndication, etc. Generally, the more data you have on your website, the more landing pages you have for consumers to find information, and the more traffic you get.
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