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Think Your Lead Generation Is Expensive and Ineffective? Watch This Short Video for 3 Lead Gen Tips from Industry Experts
Lead generation: two words to strike unease in the heart of any dedicated agent or broker. Funneling potential clients into a sales cycle takes time, energy, and resources... and then comes the actual nurturing of the lead to convert them into a customer. Technology continues to change the way we market ourselves to clients. Lead generation has moved from the tactile world of newspaper listings and flyers to a digital landscape with seemingly endless options. And yet, navigating this terrain of resource-hungry advertising platforms can be treacherous on all sides, especially when only an average of 2% of leads are ready to move to contract within 30 days and it could take up to seven years to close a deal for the other 98%! If it seems like a daunting task to come up with new leads, you're not alone. Many agents face similar issues in their campaigns to create business through lead generation, whether they hire a service or pursue new leads themselves. Recently, Bondilyn Jolly, VP of Marketing at Elevate, an online lead generation and marketing provider, sat down with Denis Pepin, Broker/Owner of United Real Estate Professionals in Huntington Beach, Calif. to talk about common lead generation challenges and their solutions. Here's the video and recap: Problem: Lead generation is expensive. Solution: Generate new leads from your current clients. As an industry average, for every $1000 spent on lead generation, only $10 is spent on lead nurturing. Disrupting this statistic will set you apart from other agents who simply walk away after a deal closes. Actively maintaining a relationship with past clients positions you at the top of their minds when someone they know starts talking about moving. According to NAR's 2018 Home Buyer and Seller Profile, 90% of buyers would use their agent again or recommend to a friend—take advantage of this fact. Problem: More leads exist than actual business. Solution: Lead gen that specializes in analytics could provide higher quality leads—meaning, customers that are more likely to buy. Investing in companies like Elevate that work closely with dedicated and experienced marketing professionals to add value to their lead gen services can help ensure you're seeing a profitable return on your dollar. Problem: Most agents do not have a system to effectively handle and nurture inbound leads. Solution: As part of your sales funnel model, it's extremely important to send potential clients down a tested, proven track towards contract to get the most out of your leads. If you're losing clients at a certain step in your cycle, don't keep trying the same methods over and over until you wear yourself out—change your approach! The best thing to do when you're feeling stuck is to find a reliable, consistent company to work with that responds to agent/team needs.
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Are you wasting your Lead Generation Dollars? Check out this new end-to-end Lead Conversion system from BoomTown
Lead generation is a critical part of a successful sales process. While many spend thousands on lead gen every year, few have figured out how to maximize the conversion of those leads. We hear horror stories from consumers that tell us it can take as long as three days or more for agents to respond to one of their inquiries. If you want to make sure that every one of your lead generation dollars are maximized, BoomTown has just announced a new service called "Success Assurance" that combines lead generation with lead qualification and lead nurturing. The end result? Brokers can deliver transaction-ready opportunities to their agents to significantly increase their chances of closing more transactions faster. Check out the press release below: BoomTown Announces Two New Solutions: Success Assurance and Marketing Central New solutions will allow clients to enjoy even more ways to fuel their pipelines and ensure no opportunity is left behind CHARLESTON, S.C., July 24, 2019 -- BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce two new solutions, Success Assurance and Marketing Central self-service advertising. Success Assurance offers the perfect mix of tools and services to handle lead generation, lead qualification, and lead management, serving transaction-ready prospects to agents. Specifically, Success Assurance: Combines BoomTown's CRM technology with RealContact's texting capabilities, and a new calling service Acts as an extension of a real estate team, with an ISA-like concierge responding to new leads 24/7, within 90 seconds Enables agents to work with transaction-ready leads Leads are engaged and nurtured for up to one year from registration Clients can customize scripts, monitor conversations and jump in at any time. "In just ninety days we've already seen 170% ROI," said Joe Garafolo of Waterfront Realty Group. "Knowing someone is reaching out right away is a huge relief and not having to waste time with bogus leads is very important for top-producing agents." BoomTown is also introducing Marketing Central, allowing clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to: Build advertising campaigns through channels such as Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties Create dynamic ads for real estate (DARE) to generate content that a lead would be most interested in Prove value to seller clients by showing how many prospects have viewed a listing "Marketing Central allows brokers to easily leverage ads to generate more listings and increase lead volume, and Success Assurance provides the teams and tools to handle lead generation, initial lead response, qualification, and nurturing for up to one year, maximizing ROI from lead generation efforts", said Grier Allen, CEO & President of BoomTown. "Success is seen by both growing your database and ensuring your leads are responded to quickly and nurtured effectively, so we're excited to support our clients' growth with these powerful new solutions." Learn More. About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA, San Diego, CA, and San Francisco, CA. For more about BoomTown visit boomtownroi.com.
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BHGRE Metro Brokers Integrates Buyside into Realogy's Zap Platform
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Single Property Websites to Impress Sellers and Generate Leads
Is a single property website something you want to use? As the costs to have multiple websites have dropped over the years, it costs little more than hosting to have a website for each of your listings, but are they worth the effort? If done well and the right lead generation tools are used, these sites can both help you to get listings and to get leads for buyers. Here's how.
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Out of Area Real Estate Buyers are Gold Nuggets
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Hosting Events to Build Your Real Estate Business
A party with a purpose... You need many different lead generation sources to create a dependable stream of new leads. Online leads and referrals are dependable, go-to options for the first two, but if you're still looking for another reliable lead source, hosting lead generation events may be a good option.
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Thinking Like a Homebuyer Will Get You More Leads
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Buyers are Wages; Listings are Money in the Bank
There's nothing wrong with real estate buyers, or even working exclusively with buyers. However, if you want to create savings instead of just checking, real estate listings are the way to build wealth.
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Mission Focused: Behind the Scenes of a Top Team
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Trends in Online Marketing and Lead Generation
Online marketing and lead generation is a constantly evolving science. In the early days of the internet, simply putting a property online with text was a big chore that required agents (or their development partners) to have HTML programming skills. The next big evolution happened around 1999 when the industry launched the first Internet Display program called IDX. This allowed agents and brokers to publish all of the listings from the multiple listing service on their websites and enable consumers to search. This was quickly followed by the emergence of national property advertising portals like Realtor.com, MSN, Yahoo! and others. IDX and listing portals delivered a great savings to the real estate industry, which was focused on newspaper and magazine advertising at the time. It was not uncommon for listing agents or brokerages to spend between as little as $300 or well over $1,500 in the marketing of a property. Online home search grew in popularity among homebuyers as access to internet connected computers grew. The next huge growth in this category came along with the consumer adoption of internet connected mobile phones and tablets. Today, more than 50 percent of all property searches happens on a mobile device. Nearly concurrent with the adoption of mobile, popular social media sites have became conduits for accessing real estate information including Facebook, LinkedIn, Twitter, and now Instagram and Snapchat. The options consumers have today for looking at property is almost absurd. There are millions of agent websites, hundreds of thousands of brokerage websites, and hundreds of property portals. The abundance of these options has created some interesting consolidation. It is estimated that the top 10 real estate portals in America are visited more than 500 million times a month. Given that there are only about 5.5 million transactions a year in America, it makes you wonder what all of those people are doing. Agents and brokerages are recognizing that digital marketing and advertising is changing from "spray and pray" to highly focused and localized marketing. To accomplish this, solutions have emerged that support real estate marketers with geotargeting to a particular house, neighborhood, polygon, or Zip Code. Within those geographies, real estate marketers can tune their marketing for attributes like age, renter vs. homeowner, or any number of filters that narrow the audience. Another major development is the connection between customer management solutions and online marketing. There is an appreciation that one goal of online marketing is to help build a database of potential customers. This famous sales strategy of collecting contacts and staying in touch was famously dramatized in The Wolf of Wall Street where Leonardo DiCaprio encourages his sales team to stay in touch with the customer until they buy or die. Some research has emerged that provides some good guidelines for real estate agents who hope to develop a digital marketing farm. A good target is to focus your efforts on a group of 2,000 to 2,500 households. With a steady focus of targeted digital marketing, agents should be able to develop a sales funnel that will yield about two trades a month. The important ingredient to developing this volume of units from this number of transactions is the frequency and quality of your marketing and lead conversion efforts. Always remember that digital marketing only works if you respond inside of five minutes to an inquiry—or ideally inside of one minute. Consumers expect you to be ready to serve them right away. Want to learn more about online marketing and lead generation? Download our latest Success Guide today!    
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Why Targeting Millennials Is Good for Your Brokerage
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The Top 5 Must-Have Website Features for Lead Generation
A real estate website shouldn't just be a necessary evil. It should deliver prospects that go to the closing table. Unfortunately, too many real estate websites are more like billboards, attracting passing interest but not delivering closings. Does your real estate website have these necessary lead generation features covered?
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Tapping the Zillow Gap: Competing on Consumer Experience
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Landing Pages for Real Estate Buyer Lead Generation
Last week, we put together a plan for seller lead generation, and this week we'll apply those strategies and build a plan for real estate buyer lead generation. But first, let's summarize the strategies from last week before we get specific for buyers: Set Out What You Need for Content Create Landing Page Answers Generate the Leads All of those steps and instructions apply to creating your plan for real estate buyer lead generation and its execution. Now let's look at buyer specific information.
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Landing Pages for Real Estate Seller Lead Generation
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How to Personalize Your Online Lead Generation
Just like with any form of traditional marketing, online marketing and lead generation works best when your target audience feels like it is personalized just for them. You want prospects from your target demographics to feel like your online content is customized for them even before they engage with you directly, and then take the next steps with more individual personalization. Let's take a look at five tips to personalize your online real estate lead generation.
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Get More Leads by Posting Content Followers Want to See
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Last-minute Ad Blitz for Open House Nets 200+ Leads
Are open houses useful? That depends on what you mean by 'useful.' If you mean attracting the eventual buyer of a home, that's debatable. But if you mean, Are open houses useful for filling my sales funnel? then yes, absolutely. That's what Steve Ford, a Keller Williams agent, discovered when he was assigned to hold an open house for another agent's property at the last minute. With just 24 hours before the event, Ford had to think fast in order to generate interest—and ensure that anyone showed up at all. He turned to the Open House Toolkit from Listings-to-Leads, which lets agents quickly market their open house with Facebook ads, landing pages, single property websites, and more. Ford ran the ad below for the 24-hour period leading up to the open house to impressive results. So what can a Facebook ad do in just a day? Here are Ford's results: Over 230 leads captured from his Listings-to-Leads open house landing page (here's an example), which were then funneled into his CRM and assigned to a drip campaign. Six new pre-approved clients who responded by email and gave Ford their phone number Six more families who came to the open house after seeing the ad Ford ran the ad in four different locations: his Facebook business page, a Facebook community page for his area, Facebook Marketplace, and as a shared post on his personal Facebook profile. Here's a breakdown of how each performed: Facebook community page: drove 70 percent of leads from ad Facebook business profile: drove 20 percent of leads from ad Facebook Marketplace and Ford's personal profile: drove 10 percent of leads from ad Ford paid paid $50 to run the ad on the community page, $25 on his business profile, and nothing on Marketplace or his personal profile. That's $75 for more than 230 leads--or a very impressive (and budget-friendly) 33 cents per lead. Tip: Notice in the ad above how Ford doesn't mention the listing price? Instead, he holds back this information in order to encourage lead conversion. On his landing page, leads can get the price, property photos, and more in return for their contact information. Test this technique out for yourself to see if it earns you more conversions. So next time an open house is looming, don't panic. Just turn to Facebook for an efficient, affordable, and very effective way to capture new leads and drive traffic to your event. Brokers, arm your agents with the tools they need to win more commissions. Learn more about Listings-to-Leads today.    
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Success Breeds Success: How One Leader Builds Up His Agents
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Broker Gets 1,019 Listings with Buyside
If you are an enterprise broker with strong website traffic and large agent footprint, you may be a candidate for Buyside. Buyside is a seller lead gen tool that can be added to your broker and agent websites. In March of 2017, that is exactly what Berkshire Hathaway HomeServices Arizona/Nevada/California Properties did and the results have been pretty incredible.
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The Ultimate Guide to Leveraging LinkedIn to Get Leads
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How to Generate Leads with Twitter
Social media can be a useful tool for generating leads for your real estate brokerage, and we've been talking a lot about how you can put it to work for you on platforms like Facebook and Instagram. Now, we just have one left in this series to talk about: Twitter. Twitter, the popular microblogging site that started back in 2006, has become famous nowadays for non-sequiturs and controversial statements, but it's so much more than that. Despite being almost as old as Facebook, Twitter continues to be a popular platform for many age groups. Here's what you need to know to generate leads on Twitter!
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How to Generate Leads with Instagram
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How to Use a CRM to Get More Real Estate Leads
If you're in real estate, you're likely harvesting leads for your listings from all over. There are tons of third-party portals, social media accounts, and even referrals from family and friends that you need to keep track of, follow up on, and convert. In 2018, if you're not using a customer relationship management system, or CRM, to stay organized and in touch with your leads from beginning to end, you're letting valuable sales slip through the cracks. CRMs do everything from automatically generating welcome emails for new leads to helping you prioritize which leads are nearest to closing.
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WATCH: How Newly Licensed Agents Get a Fast Start
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Bradley Real Estate Going after Listings with Effective eProspecting Campaign
Jason Lytz, Vice President at Bradley Real Estate, operates in Northern California, a market experiencing extremely tight inventory. He spent time with us to explain a new process their company is putting in place to engage potential home sellers. Jason explains Bradley's company-wide campaign to help their agents build relationships with potential sellers by arming them with detailed neighborhood data and teaching them ways to encourage homeowners to contact their agents if they are considering selling. Read the interview here:
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WATCH: Wemert Realty Reveals Their Source of Better Buyer Leads
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How Brokerages Can Generate Leads with Facebook
Social media can be an effective tool for bringing leads to your brokerage's website, but it's important to know how to use it to your advantage! It can be a confusing world, especially if you're just getting into it, but it doesn't have to be a stressful situation. Over the next little while, we'll be looking at how you can take your social media lead generation game up a notch on a few different platforms—but for now, let's focus on Facebook. With over two billion users worldwide, Facebook is still the iconic face of social media. Its users encompass nearly every age group, engage with all kinds of businesses, and even use it to influence their buying decisions. Here's what you need to know about generating leads on Facebook!
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[Video] How Online Leads Powered Wemert Realty to 20x Growth
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How Your Brokerage Can Target Millennials
If there's one thing being a writer teaches you, it's that you don't get anywhere without knowing how to talk to your audience. That's a life lesson that comes into play for all walks of life, as you have probably experienced in your career in real estate, too. All it takes to blow a sale is a poorly chosen joke or sometimes, even a mispronounced name. It's all about knowing what your audience wants to see and hear. Recently, we talked about how millennials are quickly becoming the biggest demographic in the market for home buying. Before this conjures images of selfies and Starbucks in your mind's eye (don't worry, it's what I think of too, and I'm a millennial!), let's have a look at this age group and what matters to its members.
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Generate Leads Immediately by Signing Up for Realtor.com!
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How this Brokerage's Agents Close $1.2 Million per Month
Broker-owner Luke Monroe sets an ambitious, but achievable, goal for all of his agents: that each should sell a minimum of $1.2 million in gross sales volume per month. Monroe's agents are able to accomplish this thanks to the systems that his firm, Kendrick Realty, have in place. In the video above, the management team at Kendrick Realty shares how the massive volume of leads they receive from realtor.com® each month helps their agents meet their goals. Watch the video now to learn more about the systems that Kendrick Realty uses to sort, qualify, and convert their realtor.com® leads. Want to find out how realtor.com® leads can grow your business? Learn more here!    
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The Secret to a Faster Start for New Agents from Year One
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Buyside Now Powers Nearly 40 Percent of REAL Trends Top Ranked Brokerages
After achieving record growth in the first half of 2018, Buyside has inked partnerships with nearly 40 percent of the REAL Trends Top 50 ranked brokerage firms. A pioneer in leveraging buyer data, Buyside represents a powerful new way for large brokerages to capture seller leads, win listings, and close more transaction sides in-house. With Buyside clients experiencing on average a 42x return on investment, REAL Trends released a case study today taking an in-depth look at the opportunity large brokerages have by leveraging one of their greatest untapped assets: data. "Leading brokerage firms know that they must enhance their ability to capture and manage data better than ever before," said Steve Murray, president of REAL Trends. "That's why it's encouraging to see the growth of Buyside. That's a testament to how important the trend toward data analysis is to the industry." Top brokerage firms including Ebby Halliday Realtors, Berkshire Hathaway HomeServices California Properties, PARKS Realty, JP & Associates Realtors and many more are among those embracing this trend, having signed with Buyside this year. "We're thrilled to be partnering some of the most productive, innovative brokerage firms in the country," said Alissa Harper, VP of Growth at Buyside. "In a sea of new tools and shiny objects, brokerage leaders must carefully invest their time and resources in solutions that deliver real ROI." After a record-breaking first half of 2018, with over 200 percent year-over-year revenue growth, Buyside is doubling down on resources to drive continued customer success across its growing user base of over 100,000 agents at nearly 75 large brokerage firms, 94 percent of whom rank on the REAL Trends 500. Download the case study here.    
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Is It Possible for a Broker to Achieve 250 Closings Year One?
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How to Make the Most of Your IDX Data to Drive Traffic and Leads
Let's assume that you have chosen an IDX provider that places property search content directly on your site. How can you make the most of your investment in this technology? The main trick to making the most of your IDX is to leverage saved searches to increase your visibility and drive more traffic to your website. The scale and breadth of how much you can do with this tactic depends on what types of search data your IDX provider offers. If you are new to real estate technology, and want more information on what IDX is, take a look at our "What is IDX?" primer. Drive more traffic with IDX
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How to Generate Leads with Your Facebook Business Page
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A Top Real Estate Team Shares Their 3 Keys to Success
The Kevin Blain Team closed 1400 transaction sides last year--their volume was over a quarter BILLION dollars in 2017. With 18 years in real estate and 75 team members, they're the number one team in California, according to Real Trends. So what are their secrets to success? They shared their approach to customer service, recruiting, and lead generation in recent interview with realtor.com®. Here's a transcript of the conversation: Customer Service You worked hard to establish your name and reputation over the past 18 years and to grow your business. Your team in itself is now larger than some real estate companies. How do you keep that high quality relationship going when you are managing 1500 transactions? Are the customers expecting you to be personally involved? How do you maintain that level of quality and care when delivering through a team? To be able to offer the same level of service with that many transactions we have specialists in place—there are sales specialists, listings specialists, support team specialists. With each having a defined role, it has allowed us to keep a high quality relationship with each of our customers. We have an expression: one client at a time. Each client gets individual attention; that's how we work. Recruiting How do you recruit team members that give you that level of professionalism? We are always looking looking for talented agents. We recruit here in Central California and we look for three things: integrity, attitude and intelligence—and maybe four, as I like to throw in energy. Bringing to the team the quality of service the right people will provide gives us what the customer is looking for. You may ask if the customer is looking for me to be personally involved and the answer is not usually—they expect the same quality of care as if I was. As long as the specialists on the team are delivering that, we will get a five star rating. And what are the agents you recruit looking for in return? What is your value exchange? When they look at our team, we need to exceed the value of what other companies may offer. We have the best support staff—a listing coordinator, a transaction coordinator, sign people—and we have the best training. They are getting training from the number one team in California. When they walk into a listing appointment, they can say that their team is the top team in all of California. We add value by providing leads—internet leads and from other media. Those leads do provide value. Here is a true example: We had an agent who was just starting on our team and after just 60 days in real estate, had closed five and had eight more pending. That does not typically happen, but it shows these leads can help an agent get off to a good start. Lead Generation We understand you have worked with realtor.com to bring in more leads for your team. Do you introduce your lead program when in a recruiting discussion? They bring it up—they know there is value in being on the team. They know there are several ways of getting business and one of those is online leads How have the leads from realtor.com contributed to the growth of your team or your plans to grow? About two and a half years ago, we started our inside sales department and that's when we started to purchase online leads, including realtor.com leads. From there, we have been able to expand to four counties in the Central Valley of California. When you are working with online leads, you need to respond quickly and have the wherewithal to follow up. We know it takes eight or nine contacts to have someone convert to become your client. If that work is not put in, then you may as well not purchase leads. We plan to engage up to 12 times knowing the conversion tends to happen after the eighth or ninth attempt. These are viable people and they get busy, so you have to call or contact them and they will finally respond when it is most convenient for them. What do you do to make sure that the investment you make in leads is not wasted? How do you track what actions are taken with them? I check numbers weekly with our inside sales dept. I look at lead measures every week so there is accountability on both sides. As I see them come in, I can see the follow-up efforts and appointments set, and address any issues if the follow-up is not happening. Is it all worth it? After investing your time and capital in realtor.com leads and following up, what kind of return are you getting on your investment? We get a good return on our investment and we work every day, every week, every month to get better. If you hear complaints that the these leads are not good, I don't believe that. What we have seen is that if we are doing our part to mine these leads and to provide good customer service, then they do pay off. We are continuing to enlarge our territory and go into new locations with online leads. Without them, we could not have made this happen so quickly.  
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Is Broker Paid Marketing Making a Comeback?
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5 Tips to Generating More Leads on Facebook
Homeowners now expect social media and digital marketing to be a part of your marketing plan. Yes, expect. We live in a digital world and with tools like social media, you can up your marketing game and expose a listing to a massive audience with the click of a button. Digital marketing, particularly on Facebook, is now often a cornerstone to lead generation for real estate pros. Here's the deal: we understand that Facebook advertising can be a huge pain. It's a tedious, time consuming process that feels like a burden to manage. The team here at Moxi Works has become very familiar with the benefits and challenges of Facebook lead generation with the launch of Advertise Your Listing, so we compiled a handful of tips to help you generate more leads on Facebook:
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Love 'em or Hate 'em, AVMs Generate Leads. Here's How You Can Get Your Own
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5 Ways to Use LinkedIn for Generating Real Estate Leads
Most of us think of LinkedIn as a social network for finding a job. It certainly is a global job recruitment site, but it is an amazing way for real estate professionals to connect with other professionals. It's also a fantastic way to generate leads for your real estate business. Many businesses say that LinkedIn is a more effective way to generate leads than both Facebook and Twitter. So what are you waiting for? Here are five tips for you to use LinkedIn real estate marketing to your advantage.
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4 Ways to Generate Seller Leads
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Desperate for More Inventory for Your Agents? We have the answer!
In these times where inventory is so low, there is nothing more important than figuring out new ways to secure listing appointments and convincing consumers that it's the right time to sell! Finding the best ways to engage with potential sellers is the KEY to business success. You've probably heard the old adage, You have to list to last! How can you train and motivate your agents to aggressively pursue seller leads and schedule more listing presentations? What you do in the minutes after you receive a lead makes a huge difference. And when you wait to contact that lead, chances are another real estate agent is going to get to them first. So what can you train your agents to do? Your agents need an iron-clad lead follow-up strategy that instantly responds to leads for them, so even when they are busy... they can still keep potential clients focused on them and not another agent. On Wed., Sept. 27 at 9am PT/12pm ET, W+R Studios' National Trainer, Ricardo Bueno, Marilyn Wilson from RE Technology and Realtor Ray Fernandez are holding a free, panel-style webinar called, "Lead Follow Up Secrets for Busy Agents." This webinar will cover simple and proven lead follow up strategies that will help even the busiest agent convert more leads into clients. You don't want to miss this! REGISTER NOW!      
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Real Estate Marketing Videos Generate Leads and ROI
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Totomic Shows Who (and How) to Target During Home Sale
Best Buyer report gives agents a major digital edge, saving precious time and money With the inception of the Moxi Works open platform, our sole purpose is set to helping brokerages innovate and future-proof their businesses. We've added a lot of tools and services lately, but only those that are the brightest and best in the industry. With that spirit in mind, we want to announce another best-in-class service integrated into the Moxi Cloud open platform: Totomic, which helps guide agent marketing tactics through an in-depth analysis of big data. To learn more about Totomic, sign up for this FREE upcoming webinar on Sept. 5!
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How Predictive Analytics Can Match Your Listings with Buyers
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How to Share New Resources with Your Contacts
Creating new resources and downloadables is an important part of any marketing plan; it gives you the perfect reason to reach out to your network of leads, prospects, clients, and referral sources. However, with so much content available, it is important to develop a game plan to effectively deliver your content. Make sure your content is reaching your audience with these four steps.
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Redfin Case Study Shows that Web Traffic Does Not Drive Sales
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How to Connect with a Millennial Home Buyer
Saying the words 'Millennials' and 'homeownership' in the same sentence usually has mixed results – especially with experts lamenting them for not jumping into the real estate market in droves. Millennials have been the primary marketing focus of almost every business model in virtually every industry, mainly because they are the largest generation in history and they stand to inherit an estimated $30 trillion in assets in the greatest wealth transfer in history – so it's understandable that they have everyone ready to pounce on their purchasing power. This is a generation unlike any other in the sense that brands still haven't completely figured out what makes them tick and how to market to them – and it's no different for the real estate arena. The challenges Millennials face in real estate
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Local Prospecting with Search Engine Optimization
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Three Hard Truths About Building Your Brokerage
Real estate is hyper competitive; everyone knows that. According to the 2012 Economic Census, there are 86,004 real estate brokerage firms operating in the United States. This means you have competitors around every corner vying to overtake your market and your business. However, one of the biggest mistakes you can make is focusing on your competition. Successful brokers focus on determining their own strengths and figuring out how to build a solid foundation for their agents and clients. Forward-thinking brokerages are moving in the right direction because they're aware of these key facts:
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White Paper: Generating New Business in Real Estate
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Big Data Can Drive Bigger Broker Margins
WAV Group spends a lot of time consulting with brokers on how to re-margin their business. We published a paper in 2013 called Harvesting Business From Broker Data. That paper characterized the methods that we developed with a number of brokers to harvest business from across the enterprise of title, mortgage, residential, relocation, insurance, commercial, and property management businesses. It has worked very well for many brokers to recapture repeat transactions and new business though cross-sell.
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The Do's and Don'ts of Real Estate Landing Pages
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Generating Leads with VOW
Generating leads is, to be honest, the bane of many real estate agents. That’s because when you generate the leads, you need to sift through the noise to find the leads that are the most qualified – those that are the most ready to buy or sell. Effective lead generation online is part art and part science, but there are some tried and true tactics that you can leverage. One of these is utilizing VOW data to identify more qualified prospects. So what, exactly, is included with VOW data? VOW, or Virtual Office Website, is a way for clients to find out crucial information about properties they might be interested in. Information can include vital pieces of data such as original listing price, price change history and days on the market. VOW also tends to include sold listings. All of this information can be extremely useful for your prospects as they are researching properties.
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4 Ways to Get More Seller Leads in Real Estate
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5 Lead Generating Pages that Will Enhance Your Real Estate Marketing
Your website is the hub of all your online real estate marketing, and one of the most powerful tools you have for generating qualified leads. But success is not automatic. Picking the right pages for your website is crucial because the prospects that land on your website have most likely arrived in search of specific information. By anticipating the needs of your prospects, creating the right pages, and filling them with high quality content, you can turn your website into a powerful, sustainable lead generation machine. Include These Five Pages for Real Estate Website Lead-Generation: 1. About Us Page Buying or selling a house is a major decision, so real estate prospects really like to get an idea of who they will be working with before they make a choice. Your About Us page is your one-stop shop to introduce yourself, your team, and your business. Online audiences value authenticity, so feel free to tell them a little bit about yourself beyond your real estate experience. Why do you love working in real estate, and what are the special things you enjoy about the communities where you do business? Let them know who you are and they're more likely to return the favor. 2. IDX (Internet Data Exchange) If you're not familiar with the acronym, don't worry. IDX stands for Internet Data Exchange, which is a fancy way of saying that your prospects have access to your MLS listings. The most important things for an IDX solution are that it's easy to use, prominently featured, and includes filter options for prospects to narrow down their search. This is an absolute must-have for any real estate website, and a good IDX solution is certain to be one of your best lead generation tools.
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What Is the Best Source for Leads in Real Estate?
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6 Videos that Can Help You Win More Leads
Video use in real estate marketing is a great way to stand out and gain new leads. But as video marketing gains momentum, standing out in the crowd is essential. Luckily, video offers an array of avenues for creativity and added exposure. Are You Taking Advantage of These Less-Common, Unique Video Types? You've tried property videos, agent promos, and testimonials, but these new video types can help you break the mold: 1. Brand Promos A bit longer than others, at about 4-5 minutes, promos should relay positive company attributes, things that make your firm special, boasting performance, and community service. Use these versatile videos in listing presentations, conferences, and autoplay on YouTube. 2. Explainer Videos Take those "About Me" videos to the next level, showing clients there are humans behind your brokerage. Look to your website for ideas, such as your "About Us" page, "Certifications," and "Awards," leaving no major details of your brand unspoken.
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Changing Buyer Behavior to Convert More Web Leads: A Q&A with San Diego broker Jesse Zagorsky
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Effective Ways to Generate Seller Leads
WAV Group recently did an audit of a broker's lead strategy, and it caused a bit of a eureka moment for the broker. We found they needed to stop focusing on buyer lead generation immediately and focus on seller lead generation. As a consulting firm, WAV Group has a full bag of executional tricks for firms to consider when they are setting strategy. The way that these activities are implemented and driven though the culture of an organization is the secret to success. We considered a few of these strategies in our latest study, Generate Seller Leads: Don't Worry About the Buyers, They Will Come. Read the full study here!
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Landing Pages Are More Important than Your Actual Real Estate Website
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Five Ways to Make More Money with Google Analytics
Have you tried using Google Analytics and were underwhelmed by the results? That's probably because you were using it wrong. Easy Agent Pro is back and they're revealing the secrets to using Google Analytics the right way to capture more leads. The first tip comes in at the 1:07 mark.
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The Results of Digital Engagement Part III: HomeActions
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The Results of Digital Engagement Part II: Redefy
Welcome to the second part of our series: The Results of Digital Engagement. If you missed the first part of the series, you can find it here. In this installment, we explore the first of three companies using digital engagement to increase new business. Redefy is changing the way homes are sold with a flat fee real estate model. They use the engagement in two ways: the first is through their social media marketing and the second is by keeping home buyers and sellers engaged over a long period of time. Business Challenge: need to drive better qualified leads through their social media marketing The social marketing media is enhanced with digital engagement in a three-part process: Drive traffic from social media marketing to a landing page Pull leads through a qualification quiz to find out where they are in the buying or selling process Send leads a custom property report with the agent's contact information Impact on Business Redefy had 180 people click through their social media marketing to the landing page. They cultivated 49 leads in four weeks that they described as high quality with a "significant portion looking to transact within 1-3 months."
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Facebook Advertising and Seller Lead Generation
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Leverage Facebook Messenger for Lead Generation and Conversion
Facebook Messenger, the most popular app in the world, was downloaded 59.7 million times in the first six months of 2016 alone. Do you have the real estate selling tips you need to take advantage of its newest ad features? Destination: FB Messenger In previous versions, Messenger users had to seek out your business. Now you can select Messenger as a destination for website click objectives, simplifying the conversation initiating process (which allows clients to receive your messages) with a "Send Message" call-to-action to link to the app. This not only brings prospects further down the sales funnel and directly to your door, but allows for faster assessment of where they are in the sales cycle without being intrusive. Heating up sales The update offers businesses greater opportunity to warm up sales leads, drawing cooler leads away from "cold" general interest content and getting them in on the action. Those unlikely to have progressed can be warmed up via direct conversation, generating sales potential that would not have previously existed.
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The Results of Digital Engagement Part I: The Business Challenges Addressed through Better Engagement
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Big Brokers Need to Stake Their Claim or Risk Annihilation
The start of 2017 has been like no other in real estate. We have just completed our cycle of strategic planning for brokers in real estate and every large broker is facing the same issues. Remember the folklore about the dodo bird? The species lived in a world that was so plentiful, it lost its ability to fly. In the end, that was its undoing. If large firms are not careful, they could walk off the same cliff. Small Firms Are Out Recruiting Large Firms Large real estate firms have become easy recruiting targets for small firms. The big guys have lots of business rules and lots of normalization of around commissions. They have lost a lot of their agility, and are compensating by accepting less broker dollars. Most of all, very few have adopted the requirement that managers have 40 recruiting meetings a month. This is easy to fix with focus. Focused on Lead Generation Instead of Listing Generation The biggest ask from real estate agents today is "feed me leads." In truth, leads are typically buyer leads. Sure, they are nice to have. But what agents really need is listings. Large firms that leverage their historical data can design programs that drive seller lead generation. They can monopolize on new home development. They can leverage their mortgage customers, title customers, and property management customer databases to stimulate listing appointments. Large firms have so many unfair advantages that small firms only dream about.
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Capture Forms that Capture Leads
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Propel the Sales Cycle Forward with Integrated, Intuitive Broker Tools
Tuesday, February 21, 2017 at 10:00 AM PST In this webinar, gain valuable insights into how the Top Producer® suite of products can help you build a thriving business. Learn: Tactics for generating more social media leads How to beat the competition at lead response How mobile-first tech helps your agents close the conversion gap About integrations that fuel agent success while offering you full transparency Register now!
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Get Better Leads from Facebook
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Why SEO Is So Important to Brokerages
So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth. What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage. For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed. The beautiful thing with SEO is something I call the "gift that keeps giving." I always prefer SEO over PPC (Pay Per Click). Since about 2002, I've been passionate about SEO. I've always believed that I, along with a great team of smart people, could figure out automated ways to get real estate properties indexed by Google on the web sites we created. And we did. I'll never forget getting phone calls from MLS executives in around 2003. A number of them were calling us because they were upset with us. They thought we were sharing IDX data with Google. What happened at that time is we figured out very effective SEO methods and Google rewarded hundreds of our brokerage websites across the country. In just about every single market, websites powered by us were showing on Google for all MLS market searches. It was a fun and interesting time. This is when I knew we could be very effective with SEO within the real estate industry. So, what can, or does, or should SEO mean to brokerage business? Granted, your business needs to be operating well in all areas, but SEO can mean the difference between profitability and losing money. And, when done properly, SEO continues to yield results over time.
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Digital Conversion Rates in Real Estate: What’s Considered 'Good'?
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Stop Buying Real Estate Leads
We live in a society of convenience. Technology will accelerate this trend in 2017. Why turn on your lights when Google can do it for you? Why go to the grocery store when Fresh Direct can do it for you? And why invest in lead generation when you can simply buy leads outright? Buying leads is certainly an easier approach to lead generation than creating a system that attracts, converts, engages and nurtures over time. That's why so many real estate professionals continue to buy leads. It's easy and, for many, it's effective. But if you are investing in both digital marketing and buying leads from a third party, you could be spending money on the same customer several times over. In real estate and beyond, it's known that generating your own leads has slightly more upfront costs, but costs your company less over time. Purchasing real estate leads – through companies like Zillow or even things like PPC advertising – will likely increase over time. Here's an example chart from the internet marketing company FourandHalf:
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The Real Estate Website Sales Conversion Funnel
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Kunversion and Inside Real Estate Combine to Become Leader in Broker and Team Software Solutions
Inside Real Estate and Kunversion announced today that they completed a transaction to combine their businesses. They will operate under the Inside Real Estate name with Kunversion becoming the brand for their marketing and sales software platform. The combined business becomes a leader in marketing and sales software for residential real estate agent teams and brokers. Kunversion brings its leading software platform and marketing solutions delivered to agent teams and brokers while Inside Real Estate adds unique capabilities for larger brokers, including seamless integration with transaction systems, full marketing and sales lifecycle tracking and analytics, and other emerging enterprise features. The acquisition comes after a flurry of recent product releases from both companies, including a new CRM mobile app, Facebook lead generation tools, advanced lead routing and agent management capabilities, and integration with other industry solutions including Dotloop, SkySlope and BrokerMint transaction management systems. Because both companies operate with common technologies, integration of their software solutions will be a seamless transition. In fact, substantial integration steps have already been completed, allowing customers to begin taking advantage of the broader functionality of the combined platform. The integrated Kunversion platform will be capable of serving the unique needs of small agent teams all the way up to large, multi-region, multi-office brokers.
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How One Broker Leverages His Public Records/Tax Solution for Sphere Marketing
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3 Tips for Creating a Top Producing Team
In a 2016 survey, Real Trends reported there were between 35,000 and 50,000 real estate teams in the U.S., 26 percent of which were formed in 2015. The report also stated "teams in real estate create the opportunity to deliver information, guidance and customer service to clients without having to be a superhero individual sales associate who works 75-plus hours each week." It's time to embrace the notion that building elite teams within your brokerage can yield much success! According to this same report, "30 percent of brokerages had teams that produced over 45 percent of their company's total sales volume in 2015." The report goes on to suggest that by "guiding the leadership and structure of a team, brokerages regain some balance in the team/broker/owner relationship." Supporting teams within your brokerage can be challenging; it will take time, resources, dedication and sometimes tough decision making. Here are three action-oriented tips to assist your teams on their path: 1. Focus on Lead Generation and Management Lead generation, nurturing and conversion play a major role in real estate success. Although your agents are busy, dedicating time to maintaining a healthy pipeline is extremely important in order to see growth within the business. In a world where technology and mobility are ingrained in nearly every facet of life, your company should capitalize on the tools available to simplify your lead management practices. Not sure how to get started? Download our free guide for five simple tips to improve lead conversion.
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Using Targeted Facebook Ads to Fill Your Pipeline (9/29)
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Creating Listings in Low Inventory Markets (9/28)
Wednesday, September 28, 2016 at 10:00 AM PDT We all know that if we had more listings we would have more sales and income. Being able to master lead creation for listings in today's market is essential. Dirk will break down the best sources, strategies and systems to generating seller leads. What to target seller leads based on your marketplace How to generate seller leads online and offline How to position to a seller "the rare moment in time" opportunity of today How to build urgency in a seller that wants to find, "the right home" before they list? Being able to create and convert seller leads into listings is the missing piece for most agents. If you want to improve your listing skills and strategies sign up for this can't miss training! Register now!
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3 Powerful Lead Generation Campaigns to Fill Your Pipeline With Prospects (9/22)
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What's the Real Value of Portal Marketing?
A recent survey of over 120 broker-owners and senior leaders at some of the top real estate firms in the U.S. and Canada revealed an apparent disconnect between revenue goals and business strategies. According to the survey, 85 percent of brokerages focus their marketing investments on lead generation activities--despite the fact that nearly two-thirds of sales are the result of repeat clients and past client referrals. Clearly, agents and brokers are spending too much time and money marketing on portals when long-view strategies produce a better return on investment. While lead generation is an undeniably important tactic for targeting specific market segments, cultivating and fostering person-to-person relationships still offers the best value proposition for both brokerages and agents. Online lead generation can be influential for reaching first-time homebuyers, who are typically technology natives born after 1980. In fact, 95 percent of Millennials use the internet during their home search, according to a recent report from the National Association of REALTORS. From a broker or agent perspective, capturing this pool of potentials via online advertising and outreach seems like low-hanging fruit. However, while online marketing casts a wide net for connecting with younger first-time buyers, this strategy yields only 15 percent of closed sales transactions. That's simply not enough to grow a real estate business year-over-year—unless, perhaps, relationships with this class of consumers are cultivated over the long term.
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Recruiting and Retaining Younger Agents: 6 Tips for Success
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FSBO and Expired Listing Campaigns Proven to Get More Listings (9/15)
Thursday, September 15, 2016 at 9:00 AM PDT With the right information and persuasive scripts, you can turn more FSBOs into your listings -- the smart way! Want smart tips, scripts, and done-for-you campaigns to turn more FSBOs and Expired listings into clients? Join us Thursday for a live training webinar. Here's what you will learn: How to use the "What's my Home Worth?" strategy to get more seller leads on Facebook (and capture their information!) Highly-effective scripts to inspire confidence in sellers who have experienced an expired listing High-quality, persuasive scripts to open a meaningful dialogue with FSBOs without feeling pushy or putting-off the sellers The perfect marketing plan to show FSBOs exactly what they don't know, and how you have the skills to sell their home for more The best, most powerful stats to help you handle the biggest FSBO objections Got questions? There will be an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Facebook Lead Generation for Agents and Offices (9/20)
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Are you tired of losing clients to the competition? (9/13 and 9/15)
September 13 and 15, 2016 at 2:30 PM PDT Today's consumers are flocking to third party sites for visually appealing listing alerts. But what they don't know is that the data is bad and they're being sold to the highest bidder as a lead. With Cloud Streams, you can compete with those sites and keep your clients from straying! Cloud Streams is quickly becoming the leading alert and collaboration tool nationwide. Keep your clients close with Cloud Streams. The topics we'll cover include: Cloud Streams setup Overview of the Cloud Streams user interface and agent dashboard How to create a stream for your client How to have your client create their own stream How to comment and discus properties within a stream Register now!
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See SmartTargeting in Action (9/7)
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Facebook Lead Generation for Agents and Offices (9/6)
Tuesday, September 6, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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6 Ways to Generate Leads Without Picking Up the Phone
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7 Awesome Strategies to Get More Seller and Listing Leads (8/25)
Thursday, August 25, 2016 at 9:00 AM PDT If you're tired of spending your time and money on leads that never turn into listings, you're going to love our exclusive set of tools and resources we've tested at GoodLife Realty, which are proven to find homeowners in the market to sell now! This Thursday, we're going to share 7 awesome strategies you can use immediately to get more seller and listing leads. You'll learn: How to use the latest and best online tools like Facebook to find homeowners who are in the market to sell now! Done-for-you campaign templates that will impress home sellers and inspire a strong desire to work with you Quick and simple marketing checklists to cultivate listings from your relational network and past with ease Real estate's most effective scripts for connecting with Expired listings and FSBOs We'll have an extensive Q&A session to answer your toughest listing appointment and real estate marketing questions! Register now!
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Building Your Brand by Engaging Your Community (8/30)
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A Better Way to Capture Seller Leads (8/23)
Tuesday, August 23, 2016 at 11:00 AM PDT Wouldn't it be nice if you could wave a magic wand and know who was considering selling their home? Get ready. We're about to spread a little magic. Join real estate technology leaders CINC and Onboard Informatics as they clearly explain how you can build or buy a tool that effectively identifies and captures home sellers. We're talking professional display of compelling, dynamic property content for your websites, applications or emails. Content home-buyers care about, without the hassle and cost usually associated with this level of detail. Topics Covered: Key components of home-seller tools Best practices How to build your own custom solution (the DIY approach) How to utilize a template to get up and running What you can expect from this type of tool Register now!
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Brokers Find Gem of Seller Lead Generation and Conversion
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What Is Data-Driven Consumer Engagement and Why Does It Increase Click-through Rates 31%?
Several years ago, I started to hear the term "data-driven marketing." It seemed that consumers were starting to demand a more personal experience when making purchase decisions and that data was integral to making that happen. I didn't know much about those trends, but I knew a lot about data. Data is what Onboard has been specializing in since 2002. Recently, we've started to utilize our data to create finished solutions designed to engage consumers. Part of that is because that's what our clients and prospects are demanding. But a bigger piece is this idea of the consumer expectation. If consumers expect individualized content and we have the tools to meet those expectations, why not seize this opportunity by creating data-driven engagement solutions? I was reading recently about geo-personalization – tailoring your message based on your target's location. In this article, an insurance company purchased an online banner promoting Medicare plans. In the original campaign, the background was neutral. But when they started to geo-personalize their messaging – showing an image of the Golden Gate Bridge in the background of the San Francisco version and the Statue of Liberty in the New York version – they saw a 31% increase in the click-through rates.
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Facebook Lead Generation for Agents and Offices (8/23)
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How to Use Snapchat to Connect with Millennial Buyers
When it comes to choosing a home, millennial buyers are actually looking for many of the same things as shoppers from any other generation. The big difference comes in what millennials expect from the home shopping process, and how they prefer to connect with their REALTOR®. Snapchat has been around for a few years now, and that staying power has businesses searching for ways to take advantage of the popular social platform. As it turns out, Snapchat is actually a natural fit for real estate social media marketing—if you know how to use it effectively. The team at Delta Media Group knows Snapchat, and we've got a few proven tips to help you get started. Marketing for Millennials: Using Snapchat to Grow Your Real Estate Business Before we dive in, a quick refresher on what Snapchat is all about, and why it's grown so popular. Snapchat is essentially a social tool for sharing photo and video content, and each message is called a Snap. The twist is that Snaps shared on Snapchat disappear after a set period of time, which can be as short as one second and as long as 24 hours. By limiting the time that an image can be viewed, Snapchat ensures that you have the undivided attention of your followers. Snapchat is perfect for social media marketing for real estate because it is a very visual medium. You can add text and special effects to each Snap, but in the end, it is all presented as an image or video. Snaps sent privately typically disappear after one to 10 seconds of viewing, but you can also choose to create a "story," or collection of Snaps, that can be viewed by your followers for 24 hours.
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Facebook Lead Generation for Agents and Offices (8/9)
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Facebook Lead Generation for Agents and Offices (8/16)
Tuesday, August 16, 2016 at 12:00 PM PDT This overwhelmingly popular webinar repeated weekly for agents and offices is constantly updated with new tips and tricks learned along the way! Learn the 3 types of Facebook ads to generate SELLER leads and the landing pages that go with them. First 30 minutes is for all agents and offices! Last 30 minutes will include tips for agents with only a few or no listings on how to maximize Facebook advertising even MORE! Join us and learn how to drive your business to the next level. Register now!
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