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How to Write 'Benefits' Ads to Attract More Buyers

hdc write benefits ads

You know it. I know it. Everyone knows it—you're supposed to sell the "benefits" of your listings, not the "features." But that's easier said than done.

Anyone can slap together a description for the "4 bed, 2.5 bath home for sale with huge deck and great view." It takes a bit more effort to describe the listing in a way that resonates with a potential buyer by recommending that they "Abandon busy city-living and envision yourself basking on your generously sized deck, enjoying a view most people can only dream of! Make the 'possibilities' realities with this spacious 4 bed, 2.5 bath home!"

If you want your ads to show this liveliness and passion, read on to discover how you can transform them!

Eye Catching Headline

The first thing a homebuyer looks at is your listing photo (which your professional photographer is taking care of, right?), but the second is your headline. Whether you're sending your listing out in an email, printing a flyer, or posting it to Craigslist, your listing's headline is what will determine if buyers click or move on.

If you go to the real estate section of Craigslist, it's easy to get an idea of what other agents in your area are doing—so you can do something else.

Example: If you see a lot of "3 Bed, 2 Bath home" or "2400 sq ft. home on 5 acres," try something like:

  • Million-dollar view for just $250K!
  • Need more space? We've got you covered!
  • Your suburban oasis awaits!
  • Ditch the noisy neighbors!
  • Centrally located! Be anywhere in 10 minutes!