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Your 'About' Page is About More than Your Real Estate Career

HDC About Pages

In the wild, animals use bright feathers, beautiful songs, or even dances to attract. Unfortunately, launching into a lead generation ballad or capitalizing on rusty tap dance skills isn't a viable lead generating strategy for most agents. Instead, agents must rely on the power of their website's "About" page to demonstrate their compatibility and desirability to buyers and sellers. Discover how you can optimize your about page's effectiveness with these tips!

First Impressions Matter

If you clicked on a webpage and were immediately confronted with a Picasso-esque arrangement of colors, photo alignments, and font sizes, would you buckle down and start reading or dismiss the page as a lost cause and move on? Start maximizing your page's potential by evaluating whether your website looks inviting. For maximum effect, your webpage should have the following:

  • Section headers where necessary
  • Short, digestible paragraphs
  • Easy to understand flow
  • No more than two fonts or colors
  • Consistent photo size
  • Clutter-free appearance
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