December 02 2016
Today it's normal to pull out phones while standing in grocery lines, at sporting events and in front of a house for sale. Ultimately, this means we are logging on multiple times a day, and these "mobile moments" as Google calls them, add up to big usage numbers.
First, consumers are using mobile devices more and more because it gets them the information they want right away from a device they always have with them.
Second, though attention must be paid to the flood of people using the Web from their devices, engagement happens more in well-designed apps than on responsive websites.
Mobile apps are fast and to the point. They are quickly opened with a tap on your phone after you download them.
Therefore, if you are a broker or an agent, your thinking should be centered around how to capture mobile customers in 2017.
First, a quick recap of relevant mobile lingo:
First, get a responsive or reactive website. The promise of responsive is capturing the number of people using mobile devices. The problem is that responsive sites are unwieldy to use when searching for property for sale.
If you are an agent or a broker who is not looking to spend much money, a basic responsive website is the bare minimum you should have to get your message across. If you have a top custom designer, they can create more reactive solutions.
Just be aware that even mega-companies such as Facebook haven't cracked the code on getting engagement entirely from responsive websites.
A good app is one that you can share easily with your prospects and customers. It should be solely branded to you, with IDX listings.
You can get a great app for your brokerage and all your agents, and brand placement in Google Play and the App Store. Learn more about our Office and Power app options today!
To view the original article, visit the Smarter Agent blog.
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