You are viewing our site as an Agent, switch your view below:

Agent | Broker     Reset Filters to Default     Back to List

Win More Listings and Work Fewer Hours with These Simple Tips

HDC win more listings work less

If you've ever dreamed of having a four-day workweek and spending weekends at your vacation home, Dirk Zeller, CEO of Real Estate Champions and one of real estate's top coaches, has advice for you. By his fourth year in real estate, Zeller had achieved that dream: he was selling 150 homes per year and spending Friday, Saturday, and Sunday at his vacation home each week. The secret, he explained, is that "it comes from the listing side of the business."

Understand the Marketplace

In his recent webinar, "Creating Listings in Low Inventory Markets," Zeller explained that in today's marketplace listings are selling fast. Because of the quick turnover time, real estate agents don't need to spend as much time servicing listings, so, according to Zeller, "you ought to shift your time to sales." With the limited inventory, "we've got to make sure that we're in the mode where we're getting more listings because there aren't enough listings in today's marketplace."

One point about the marketplace Zeller wants you to understand is that "we're not going to miraculously have a whole bunch of new listings flooding the marketplace." There are a limited number of properties that will be listed and "now is the time to seize the overall opportunity of the marketplace, whether it's going up or down ... change in a marketplace is good because it helps build urgency on the part of buyers and sellers. It enables you to build urgent situations and movement in a marketplace."