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Multitasking Can Be Hazardous to Your Brain!
Multitasking is a touchy subject. It's drawn so much fire when I've discussed the subject in the past. We all think we are experts at multitasking, when actually we are just fooling ourselves. Before we do a deep dive into the negative effects of multitasking, let's compare our brain to a few other things we can relate to and envision.
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The Easy Way to Stand Out from the Competition for Real Estate Success
1.3 million real estate agents operate in the U.S. 300,000+ started in the last five years. You need a serious strategy to stand out. An immense amount of growth in the real estate industry over the last five years has heightened competition in nearly every market. Real estate success is harder to come by when more and more people are after your clients, your listing opportunities, and your chance to grow a successful business, so it's critical to separate yourself from the pack and stand out as the expert agent. And it's also easy.
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4 Tips for a Healthy Work/Life Balance as an Agent
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Top 5 Home Tips to Save Your Clients Money
More and more homeowners and buyers are looking for ways to save on the costs involved in the daily and monthly upkeep of their homes. Realistically, this applies to all of us! This checklist is great to bring with you and provide to your clients to help them plan and meet their goals when purchasing their new home.
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5 Tips for Standing Out from Your Real Estate Competitors
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9 Technology Productivity Tips: Do this, not that
Technology is supposed to save us time and make us more efficient. Most often, technology does. But sometimes you need to give tech a rest and do things the old fashion way because it's actually faster. Here are tips on when technology can make you more productive, and when it can be a time waster.
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Real Estate Agents, Here's How to Spin Your Time into Gold, Not Straw
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Spring Cleaning Tips for Your Technology
One of the rituals of the spring – in addition to home buying season – is spring cleaning. It's a time when many of us clean, declutter and purge throughout our homes. But what about our technology: our laptops and smartphones? Spring is an excellent time for some spring cleaning for your tech too. Here are some ways you can clean, declutter and purge your way to a better tech experience the rest of the year with a tech spring cleaning. How to make your smartphone sparkle Do you know the best way to physically clean – and sanitize – your smartphone? To clean an iPhone, Apple recommends using a soft, slightly damp (distilled water), lint-free cloth. For a Pixel, Google tells owners they can use regular household soap or cleaning wipes. Most recent Samsung smartphones are water resistant, so Samsung recommends running these models under fresh water, shaking out excess water from the ports, and then wiping it dry with a microfiber cloth. If you need to do a deep-clean of a grimy smartphone, the easiest, fastest and safest way is to use disposable screen wipes, available from online retailers such as Amazon. The good news is that research tells us all of these methods do a pretty good job of eliminating most of the germs on the phone too. Cleaning your computer The host of the podcast "Ask a Clean Person," Jolie Kerr, told The New York Times you only need four items to clean a laptop: Rubbing alcohol, microfiber cloths, cotton swabs, and canned compressed air. The reason isopropyl alcohol is ideal is that it won't damage the computer's internal components. Kerr also says there's nothing wrong with purchasing specialized electronic or computer cleaning products, but they are most likely overpriced, and these homespun solutions will do the trick. The key to cleaning your laptop is to take your time. The first step is to turn it completely off (not sleep mode). Next, using the can of compressed air, go to work on the keyboard, then spray out all the ports. Experts say when using canned air, always use short bursts, as longer ones can cause condensation. The next step is to dampen a microfiber cloth with rubbing alcohol. Don't ever pour or spray fluid of any kind directly on your laptop. Now clean with the cloth between all the nooks and crevices. To clean your laptop screen, do not use any chemicals. You should only use a soft cotton cloth with a little distilled water. In fact, on a Mac with a Retina display, if you use a product like Windex, it will destroy the screen coating. Declutter and organize your screens If you save your files to your desktop as a shortcut timesaver and don't always remember to move those files to the proper destination, you could suffer from screen clutter on your laptop. Get your laptop organized during your spring tech cleaning by moving files into folders. For your smartphone, get your apps organized as well. On an iPhone, you can create different folders and group similar apps together to declutter your screen. At the very least, you should make sure you eliminate "widow" pages: screens on your phone that have one app – or a few – on an entire screen – requiring you to scroll more. That's a time waster. Consolidation of related apps on your smartphone screens can save you time. For example, keep all your travel apps on one screen with the ones you use most frequently positioned where you like to access best. For users who have access to Tech Helpline, they can reach out for help on setting up folders on their smartphones. For iPhone users who are do-it-yourselfers, Apple provides instructions here. For Android users who want to learn more about setting up folders on their own, this wikiHow article gives step-by-step instructions here. Time to purge How many apps are on your smartphone? Now, how many of those apps have you used in the last six months? If you don't know, the latest operating systems will tell you. If you have an iPhone, here's how to see when you last opened each app. First, select your Settings (gray gear icon) on your iPhone, then choose General (another gray gear icon). Go down and select iPhone Storage. You may have to wait until the data loads, but soon a list will appear of all your apps. They are ranked by the amount of data they consume and show that amount on the far right. Below the app is the information you want for purging: the last date you used the app. You may be surprised at the number of apps you have that you have not opened for more than a year. Don't be surprised if you have apps that have never been opened. We've all been there, done that, but the good news is you get a two-for-one: you purge the apps from your screen (declutter), and you will free up space to store more of what you want and use. To delete the app, you can do it on the next screen: select the unused app, and at the bottom, you will see a "Delete App" option. If you own an Android smartphone, it's also easy to clean up your unused apps by accessing the Google Play Store on your Android device. In the My Apps section, the place where you go to reinstall or update apps, you will see a list of all your current apps. The apps will show the amount of data they consume and when they were last used. The best part is you can sort these apps by "Last Used," which will group the least used apps at the bottom. From there, you can select the apps you want to purge. Your laptop probably also can use some spring purging. How many screenshots did you save for a quick email and then never deleted? Or created a duplicate image? Have you cleaned out your deleted files or trash lately? Have you gone through your programs to make sure you don't have any unwanted software – or bloatware – that you can remove? Going through your folders during the spring is a great ritual to start. Think about what you really need to save, what you can back up to the cloud or a portable hard drive, and what you can delete forever. Your tech devices, if they could thank you, would, because they may get even better without all that clutter. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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5 Habits that Make You a Less Productive Agent
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6 Surefire Ways to Get Top Dollar for Your Seller
Despite what we may feel about the groundhog and his predictions on spring weather, there is no doubt that the spring market is here. Agents are already seeing signs of increased inventory and eager buyers in many markets. While the days of pricing wars and houses being sold pre-list may be a thing of the past in your market--in others, they are back in full force. No matter what the season or the state of your local market, getting the most for your seller requires deft research, knowledge, and marketing. Nail down these six ways to leverage your resources and expertise to get top dollar for your seller.
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How to Break Through a Plateau in Your Real Estate Business
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How Realtors Can Stay Relevant in 2019
It's the end of real estate as we know it—and we feel fine! For years, many people have predicted new technology would transform the real estate market, displacing many REALTORS from the profession. Although technology has provided terrific tools for comparing home listings and making transactions easier, agents remain a key part of success for buyers and sellers. The profession is growing and people are continuing to discover the value of expert advice. But one thing is true—the way people relate to their listings (and agents) is changing.
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5 Morning Habits of the Most Successful Real Estate Professionals
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Having Trouble Selling Your Listing? This Is Why
When trying to sell a home, it needs to look its very best so that potential buyers can see themselves living in the home. You can help your clients by steering them in the right direction by teaching them how to stage their home for showings. As a real estate agent, your goal is to not only find your clients the home of their dreams, but to assist in selling their homes. You may have a client who has decided to hire you, but the listing isn't selling.
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Is the First Offer Really the Best Offer?
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Agents: Here's How to Justify Your Pay So Tech Doesn't Eat Your Lunch
We've All Heard It: Overpaid and Under Performing "All agents do is push paperwork while I find the listings and then collect their 3 percent." -Anonymous Sound familiar? You're not alone. Real estate agents are facing more challenges now than ever. Consumers are driving their home search with freely accessible listings, technology companies are trying to use artificial intelligence to automate away the agent, and MLSs and incumbents are stuck offering antiquated tools.
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5 Tips to Successfully Launch Your Real Estate Career
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Outsource These 6 Tasks to Save Time
As a real estate agent, there's plenty of work that you want to manage yourself — as Jessica Stanley, founder of HomeFile, says, "Anything that has to do with negotiations or money ... you should be aware every step of the way." There are plenty of professional and personal tasks that require your oversight, but there are others that take up time you could be spending on more important things. It makes sense to outsource some routine tasks because it'll free you up to focus on things like business development and lead generation, and that can lead to faster revenue and growth. So where can you start to get some time back each day? Here are six tasks — with accompanying apps — that you can leave to someone else:
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Top 4 Ways to Get Organized for the New Year
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Are You Married to Your Smartphone? How to Divorce Amicably and Still Be a Top Producing Realtor
Our smartphone is our constant partner. It is always with us. Although there is no formal agreement, "til death do us part" is not an unrealistic relationship when it comes to our smartphone. We use it to connect with our clients, friends, family, leads and just about everyone. It's our GPS. It's our news outlet. It's our even our source of entertainment. When we go to sleep, it is next to us on our nightstand or not too far away.
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5 Tips for Your First Year as a Real Estate Agent
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8 Characteristics of a Successful Real Estate Agent
Whether you are just starting out as a Realtor or have years in the books, there is always room for growth. Steps in the right direction for becoming the best of the best include looking at the type of skills you possess, and the ones you need to work on. Check out our top eight characteristics to begin building upon to become a successful real estate agent:
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5 Ways to Sell the Neighborhood
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7 To-Dos to Check Off Before 2019
3...2...1... Happy Almost New Year! Goal setting season is upon us. Resolutions are looming and the success of your business next year can depend largely on how you wrap up the next few weeks. It's a heavy task with all the festivities and subsequent lack of focus, but if you prioritize a few key things, you'll set yourself up for success.
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How to Own the Holidays as a Real Estate Agent
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6 Mistakes New Real Estate Agents Make
Whether you're thinking about becoming a real estate agent, or you're navigating the early years of your career, there's a lot to take in. Colleagues are always full of tips for new real estate agents, and it can be overwhelming! To help make sure you're setting yourself on the right track, we've gathered six common missteps to avoid as you start your career as an agent:
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How to Become a More Effective Leader and Visionary
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Why the Holidays Are Your Best Selling Season
The seasons are changing quickly and the holidays are racing in. This change lies in precise alignment with the parade of shorter days, longer sleeves. and hibernating buyers, sellers and even agents. As the once-hot summer listings start falling out and reluctant sellers get cold feet, some agents begin taking this as a signal to slow down their activity. Ironically, the best agents claim this is the very best time for skilled agents to stay visible and stand out. See how you can leverage the transition of seller and buyer priorities and take advantage of the season -- all while building up your base of potential sellers.
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Great Technology Emphasizes Great Agents - Not Replaces
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9 Ways Real Estate Agents Can Boost Their Productivity
Real estate agents pack as much into each day as possible — from client meetings to open houses to contracts — all while on the go and from their phones. Every minute made more efficient means more time to spend on lead generation and growth, so anything to help productivity makes a huge difference. Here are nine ways to help you work smarter every single day — plus the apps that'll help you get there:
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6 Proven Ways to Sell Your Listings for Top Dollar
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3 Steps to Organize Your Life as an Agent
You are one busy professional. Life as an agent is hectic, to say the least. From hosting open houses to creating content for your marketing channels and engaging with your sphere (don't even get me started on keeping up with emails), your to-do list seems to go on and on. With a career like yours, it's easy for things to get overwhelming and unorganized. That's why it's so important to set yourself up for success and be thoughtful about how you structure your professional life. Doing this will help achieve a greater work life balance. Here are a few tips to get you started:
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Tips to Creating Enduring Leadership Practices
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Memorable Closing Gifts Your Clients Will Love
After what seemed like an endless amount of time, you and your client have finally reached the finish line – your client's home closing day. Closing gifts are a great opportunity to show your client how much of a pleasure it has been working with them throughout the entire home purchasing process. Closing gifts are also the perfect way for your client to remember you fondly after the home closing and hopefully refer you to friends or even hire you as their Realtor again sometime in the future. Below, we've gathered a few gift ideas for you.
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Buyers vs. Sellers: What They Need and How to Adjust
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5 Actions that Set Top Agents Apart from Average Agents
Agents who seem to get everything done and reach their goals every day have a few things in common, and they're all on this list. Read on to learn which actions set top agents apart from average agents. 1. Engage and Nurture Their Leads Every Step of the Way Real estate agents who get results stay in the game. Top agents do more than just stay steady, though—they reach out to their leads at several different phases during their customer journey to encourage conversion while also ensuring their customers come back and refer them to others.
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5 Ways to Become a More Efficient Real Estate Agent
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Productivity Tips to Use During the Summer Months
Summer: the beautiful season where all we want to do is sunbathe outside near a lake and sip a cold one. While this is all we want to do, it is still necessary to keep the ball rolling and stay productive. Agents have it pretty hard in summer. You need to be self-motivated and accountable for your time spent--and not to mention productive--to stay afloat. We're providing you with several helpful tips to help you make it through the workday and beyond that – to be more productive throughout summer.
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Going on Vacation? Make Sure Your Business Is Prepared Before You Go
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Time Management Skills to Master for Real Estate Agents
Real estate agents everywhere: Does your day feel like a cascade of tasks with no breaks for solving some of your larger problems? Do you feel overwhelmed and like you could really use either a) more hours in the day or b) less projects to do? Then it's time to learn and master new time management skills. Let's start at the beginning: addressing your daily activities as a real estate agent.
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Real Estate Agents: This summer, take some time for yourself
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Daily Habits of Highly Effective Agents
Real estate agents set their own hours, generate their own leads, and create their own business. The most effective agents work on creating positive daily habits that set them up for success. We've been in the real estate space for 20 years, and we can attest to which daily habits can make or break an agent. To start on the path to productivity and success this summer, read on to get our top five habits that highly effective agents practice daily.
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The Guide for New Real Estate Agents
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5 Productivity Tips for Real Estate Agents
We all have 24 hours in a day. So why does it feel like you could use a few extra numbers on the clock? It all comes down to productivity and managing your time wisely. Being productive has a lot of meanings in the real estate marketing world. On a given day you could be calling clients, writing blogs for your real estate website, posting your listings on social media, or all of the above. No matter what your day-to-day tasks look like, every agent could benefit from better time management. We're going through our top five tips for making your hours count.
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Every Listing Can Be Sold with These A+ Pricing Strategies
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When Too Many Real Estate Tools Are Overkill
Let's talk technology real estate tools. This includes hardware, software and online tools. Do you find yourself trying to find enough room in the car for both your clients and your tech stuff? Or, do you find that you're so busy with your fancy online and software tools that you don't have time to do some prospect contacting? That's even when one of your super tools is a fancy CRM, Customer Relationship Management, system. Real estate agents are constantly bombarded with advertising for: the greatest smartphone super tablets and desktop computers high-resolution cameras and video equipment voice note recorders CRM software or online CRM systems image and video editing software time management systems task management transaction management electronic home measurement ...there is so much more The first question is, how did we ever sell real estate before all of this stuff? The second is how much tech stuff is too much? The truth is that we really did sell real estate before the fancy tech stuff, and just as much as we sell now. This brings us to the third question: is all of this making us more or less efficient at our job?
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5 Signs That Sellers Are Itching to Unload
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Time Management Strategies for Overwhelmed Agents
Done correctly, prioritizing tasks and creating time blocks can increase your income and allow you to work less. Dirk Zeller, international speaker, author of Successful Time Management for Dummies and CEO of Real Estate Champions, recently shared his advice for "Taming the Time Management Monster" in a recent Secrets of Top Selling Agents webinar. According to Zeller, every interruption, even if the actual interruption is only 30 seconds, takes five minutes to recover from. That means that every 12 interruptions cost you an hour of productivity. "We get interrupted by all different mediums – personal face-to-face interruptions, social media interruptions, email, text; all types of interruptions," Zeller explained. "Real estate agents are the most interrupted profession on the face of the planet."
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Tech advice: What do you do if you do the wrong thing?
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Five Agents Share: How to Get Your Foot in the Door without Knocking
In a webinar last week, top agents shared their tactics for getting their foot in the door of prospective clients — and many agents were excited to hear that the panelists weren't recommending door knocking! If you missed the incredible event, here are insights and best practices from three panelists, who service various markets and niches across the country. Bev Blume: Boost your visibility so you're not a stranger to your prospects
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Miss the Mark on Your Q1 Goals? Try These Tips to Stay on Track in Q2
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The Difference Between 'Wanting' and 'Being' a Top Producer
Over the years, I've found that many Realtors, especially those that are newer to the industry, lament not being a top producing agent in their marketplace. The thing of it is, though, that I don't think many of these agents understand the path to become a top producing agent because they were never really properly taught. On the one side, I get it. It is this agent's livelihood. They are working for themselves and putting it all out on the line to one day become successful. With that big of a risk, they really should take the initiative and figure this stuff out if they ever really want to break through and get to that next level. However, the reality is many agents unfortunately work for brokerages where the brokers are busy. They are busy dealing with dozens of issues on any given day, and because of that, they simply don't have time to properly mentor and train agents. In the 20 or so years we've been working with agents, we've seen countless agents start from ground zero and grow to be the dominant real estate thought leader in their marketplace. Working with all these folks, we've been fortunate enough to notice some common traits that these agents exhibit. Today, I want to share with you a few of these common traits in the hopes that if you are struggling trying to become the top producing Realtor in your marketplace, it will be helpful.
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What Your Clients Need to Know About Buying a Home This Spring
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Want to Grow Your Real Estate Business? DO LESS!
A common complaint we hear from real estate agents is that they feel like they just can't "get things in gear and execute." The result is they feel they aren't growing as fast as they should. It's true they aren't growing, but not for the reason you would think. So if it isn't lack of being able to execute on new initiatives, what is the issue? It's simple. They are doing too much. They are doing so much, in fact, that they've lost focus on the things that bring the most value to their business and it's actually harming their success.
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Attract More Leads with the Right Mindset, Skillset, and Actions
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Going for the Gold: 3 Things Agents Can Learn from Olympic Bobsledders
If you're anything like us, you're channeling the Olympic spirit each and every night. While not every sport gets our blood pumping (sorry, ice dancing), we have been especially excited about watching the bobsledding teams in PyeongChang. Both the male and female teams are so well-synced that they somehow make the mad initial sprint and the navigation of death-defying curves look easy. They remind us, quite frankly, of some of the agents and teams we know that make this business look a lot simpler than it is. And as we looked into the sport more, we realized it has a LOT of parallels with real estate. Here's what smart agents like you can learn from the fastest, most dynamic winter sports athletes around.
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How Can Real Estate Agents Become Top Producers?
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[Best of 2017] 3 Habits of Highly Successful Real Estate Agents
Here it is—our top article of the year! This article was originally published back in January and is the most read article of 2017. See #2 here, or read the full list of our Top 10 articles from 2017 here. As a top producing agent and speaker, Leigh Brown has met thousands of Realtors over the years. She says that most agents fall into two camps: the wildly successful and the, well, not so successful. When we take a look at the Realtors at the successful end of the spectrum, you'll notice that they all share some common traits. In this first in a series of videos produced by Washington REALTORS® (but full of great advice for Realtors nationwide!), Brown tells us just what those traits are. We've listed a brief summary below, along with a few of our own tips and resources to help you out. 1. Don't forget that you are—first and foremost—in sales. While you may play the part of consultant or advisor occasionally, never lose sight of the fact that you are a salesperson. That means you need to think like a salesperson and always be prospecting. Here are a few ways you can grow your database. That also means constantly making connections, especially face to face. Don't hide behind your desk, or Facebook, or Twitter, Brown says. "You will never survive if you run out of people to talk to." Try these 7 tips to connect with people.
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Gifts and Gadgets for Under $15 for Real Estate Pros
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5 Ways Real Estate Agents Can Lay a Foundation for Success
Real estate agents are well aware of the competitive nature of the industry, and the statistics prove it. There are over 2 million licensed real estate agents in the U.S. It's true that not all of those agents make their living as full-time agents, but compare that figure to the number of homes sold. According to the National Association of Realtors, 5.45 million existing homes were sold in 2016. For simplicity's sake, assume that there were two agents involved in every transaction. That means that there were more than five agents competing for every sale. In such a highly competitive market, agents need to be proactive to lay the foundation for success.
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The Best Time to List a House Is in the Winter and Here's Why
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How to Rock Your Fourth Quarter
We've almost reached the final stretch of 2017, but there's still plenty of time left to put a bow on another successful year as a real estate agent. Whether you're looking to catch up, meet goals, or exceed expectations, the fourth quarter is a time of opportunity. Clients are still searching for homes, the fall foliage makes for gorgeous scenery, and there's still plenty of time before the holiday season to make this a year to remember. Here are five real estate tips to help you rock your fourth quarter in 2017.
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5 Tips for Pricing Homes in Great School Districts
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New Home Checklist for Your Clients: 11 Things to Do After Unpacking
When it comes to purchasing a home, there are many factors to consider to find just the right home, including budget, style of home, location, schools, and so much more. But even after finding the perfect home, there are a number of important steps to take as a new homeowner. According to the National Association of REALTORS®, nearly half of those in the market to buy this year are new to the home buying experience, so your wisdom and expertise post-transaction are critical. As a pro that knows their stuff, you can show your client that you care about them and you're willing to go above and beyond by providing them with helpful information to ensure they have the best possible experience in their new home. Doing so can also help to ensure repeat and referral business for many years to come! Share the new home checklist below with your new homeowners. Not only will you be helping them make the transition into homeownership, you'll wow them with your expertise.
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Are you consistently inconsistent? Break your bad habit in 9 steps
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3 Things Real Estate Agents Can Leverage to Double Their Production
It's been over a year since I successfully made the transition from solo agent to real estate team leader. Previously, I was a $7 million producer and now my business has drastically changed since my first hire. My team and I are on pace to sell around $20 million in volume, which will triple my transaction count — and this is just the beginning. Most agents will tell themselves that they are not ready to build a team when, in fact, they are. Once you have a working knowledge of the following concepts, you'll be ready to start building your own team: Leverage the 80/20 Principle Set great standards for your business Envision a strong organization and systemize your business
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The Most Important Rooms in Your Listing
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The Dance between Patience and Mindful Real Estate Sales
In real estate, we are quickly handed the industry rhetoric as to how things are, the proverbial "blueprint for success." Follow this concept, this model, and you will achieve the reward. We quickly hit the ground running because we have the consistent set of waves coming in known as bills, debt, and so on. There is no time for patience or for reflection. Instead, it's I need to go DO something or the industry will leave me in the dust, I will lose to the competition, I won't be able to pay my bills or maintain MY lifestyle. Take a deep breath... the momentum and tension builds and builds until it works against us completely.
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7 (More) Habits of Highly Successful Real Estate Agents
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5 Ways to Improve the Customer Experience
The life of a real estate agent doesn't fit the traditional 9-to-5 workspace most people are accustomed to – this is an environment that never sleeps. It's the New York City of work. And with research continuing to reveal that it's better to retain a customer rather than acquire a new one, the onus is placed squarely on how positive the customer experience is—which means that real estate agents always have to be on. Why a company's customer experience tells everything
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What NOT to Do When Buying a Home
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4 Ways to Rise Above Dangerously Low Inventory this Summer
If you're like most real estate agents, you're staring down an influx of anxious summer buyers who are competing over a major shortage of inventory (and realizing that home price appreciation and sales prices are rising at historically fast rates). In other words, it's a great time to represent sellers — if you can find them and get them under contract. Below are four specific ways you can move beyond low inventory to win over seller clients this summer.
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How to Deal with Difficult Clients
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The 5 Types of Real Estate Clients You Need to Understand
In the "Age of the Customer," any business looking to survive puts their client at the center of their operation. Today, it's the consumer, not businesses, who are driving business decisions, which means that it's vital for real estate agents to understand their clients on a deeper level in order to make the sale. Don't assume you know what your clients want Anticipating what your clients want before they do is more important now than ever before due to the speed at which clients can conduct online research and receive referrals with just one simple social media post. Buying or selling isn't just about profit, function and timelines – it's connected to strong social and emotional factors that influence every client you serve. The most successful real estate agents don't assume that they know their client's needs; they spend the time to understand the world through their client's perspective. In the business of moving lives from one location to another, agents need to keep up with new behaviors that are emerging in the marketplace. Below are five types of real estate clients, and tips for agents to build an effective relationship with each one. 1. The "forever" home buyer Fast fact: Views their home as the foundation of their life. Attitudes: Knowledgeable and specific about what their "must haves" are, like location. Looking for: A memorable experience while buying their home. Agent tip: It's all about the relationship with this type of client. Use your CRM to build a rich contact profile and keep track of important information like family members and birthdays.
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Six Do's and Don'ts of Navigating the Busy Season
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5-Step Exercise to Avoid Costly Time Traps
You've probably heard the adage that 20 percent of the people in real estate make 80 percent of the money. Why is that? Though everyone gets 24 hours in a day, it's HOW you choose to spend those 24 hours that's the great differentiator between whether you'll sell 5, 50 or 500 homes this year. Most of us can easily list off the things that we should be prioritizing to build our business. However, whether we are actually following through with prioritizing those things is another story. Use this five step process, adapted from real estate coach Tom Ferry, to see whether you're harnessing the best use of your time. Step 1: Identify Your Priorities The first step in managing your time is to find out exactly how you're spending it. Tracking your time closely for a week or two will often surface time leaks you didn't realize were there. You can track your time in a notebook or use a free time tracking tool and app like Toggl. Toggl lets you track unlimited number of projects and clients, and provides reporting so you can see how you spend your time. Ask yourself, "What are the top four to five things that I need to be doing for the success of my business?" You may be thinking of things like prospecting, setting more appointments, or scheduling open houses. Make a list, and remember that less is more here. Don't go over five priorities.
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Why Real Estate Agents Struggle in 2017
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Don't Be a Greedy Realtor
A question we hear all time is how much information is too much information to give a potential client without asking them for some information in return? It's a valid question to ask. After all, you don't want to give a prospect everything, or why would they call you? Think of your 'just listed' ads, for example. If you put "Price Upon Request," that will get them to reach out to you and ask how much the listing is, right? Well, yes and no. First of all, of course there are some things that you just shouldn't offer to prospects without making them at least give you a bare minimum level of "skin in the game." Take your listing or pre-listing presentations, for instance. That is something that you certainly don't want floating around on the Internet. Not because potential sellers shouldn't see it, but because you don't want the competition in your marketplace to have your entire playbook. That said, in almost every conversation I've ever had with a Realtor®, most of what they wish to protect needs no protection at all—their content. Trust me, I get it. Developing great original content takes time and time is money. I've personally written nearly 300 articles on this blog alone. That represents nearly an entire month of my life. The thing of it, though, is that I didn't start writing these articles with the expectation that people were going to have to "pay to play." I wrote them with the expectation that people would enjoy the content, learn something from it, read more, and eventually contact us to discuss having us take over their marketing needs. If you are a Realtor that has created tons of content, or has tons of valuable information, you need to look at your arsenal of information in the exact same way. I know it takes time to craft, develop and collect that type of info, but it is more valuable for you to offer it to people—with no expectation of anything in return—than you can possibly imagine.
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5 Marketing Mistakes You Can't Afford to Make
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The Keys to a Long-Term Real Estate Relationship
Regardless of the nature of the business, every type of client wants to be made a top priority. Especially in respect to real estate, they are well aware that you are likely juggling multiple clients, numerous showings, and prospects building on the horizon – but they want to feel like you're actively motivated to help them succeed and that you share in their vision. It's not uncommon for people to genuinely want to have a trusted, long-term partnership with a REALTOR® – as someone that is always looking out for their best interest. And considering that a referral is one of the best compliments that someone can give you, there are a few building blocks to grow positive long-term engagements with your clientele. Here are four essential ingredients into nurturing these relationships for the long haul. Be a useful resource A common misconception for many real estate agents is that once the transaction is done, the engagement is done. However, that's never the case for top performers who have built their reputation on trust and accountability – because they know how to become a valuable resource for their thriving clientele. Being a reliable source means to return calls and emails at lightning speed. Especially when relating to the digital sphere, setting up a baseline of responsiveness is important if you want to keep in contact in the future. They will be more receptive to engaging with your monthly newsletters, holiday cards, and interesting trends in the local neighborhoods that come in the way of blog news.
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When Your Real Estate Leads Become a Network of People
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3 Tips for Agents Who Want to Open Their Own Brokerage
"It was never my dream to work for a real estate company for the rest of my life." —Stacie Perrault Staub Was it the idea of promoting someone else's brand, working around someone else's schedule, and splitting your commission that encouraged you to pursue a career in real estate? Probably not. Working for an established brokerage is a great way to get started in real estate, but it's rarely the end goal of aspiring agents. In a recent Secrets of Top Selling Agents webinar, Stacie Perrault Staub, founder and owner of West & Main Homes and the brain behind the popular Genuine Hustle conferences, shared her tips to start your own real estate brand. Watch the free webinar, Launching a Real Estate Brand from Scratch, for more information, or find our three tips from the webinar below! 1. Take Your Future into Your Own Hands It can be hard to leave a job or company you love, but eventually you have to "make the decision to take a leap and go out on [your] own and start [your] own thing." Staub stressed that "finding those like minded people that share your passions" is a crucial step toward building the confidence you need to launch your own brand. Consider planning a conference, hosting an event, or forming a mastermind group to help you connect with real estate professionals who have already started their own brand, or who, like you, are just starting down the path.
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Help! Should I tell my clients or biz contacts that I looked them up in advance?
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Becoming a Millionaire Real Estate Agent – 5 Keys to Make It Happen!
You can feel the instinct inside of you to become an entrepreneur. There is a drive and a passion stirring your ideas together and you can't wait to make your first million. But just the dream and desire are not nearly enough to make a successful REALTOR®! You need the other half of the equation – the skills to make it happen. Do you know that Your Daily Habits Determine Your Yearly Results? When I speak to any group of real estate agents, I usually begin with this point. There are a multitude of activities you can do to build your business, but the core of success comes down to the actions you take every single day. So, what have you been doing? Could you be doing it better? If you want to build a better business, I can tell you how. I have been in millionaire offices for over a decade, hands-on as administrative support and then as a manager of a brokerage, and now as a business coach, author and speaker. I know what it takes to build a successful business, have been behind the curtain, and now I want to share some of these keys with those hard-working agents, like you, who just need to know what they can do to get to the next level! Here are four high-level habits those REALTORS® grossing over $2 million each year are masters of. #1 They Build Their Reputation What do you think your reputation in your industry and in your city is? What do people say behind your back? A reputation can't be fabricated; it is created by what you do behind closed doors for the good or the bad. Past clients, past employees and industry members are very often quick to share their own opinions about you and your business. So you must imagine what you want others to say about you and then go out and start acting like that! Beef up your online image Hire a professional photographer and when you take your own shots, use something like Snapseed to touch up your pics to make them super appealing. Everything that you post reflects on you—as the saying goes, "How you do one thing, is how you do everything." Make sure your brand online is doing you a favor, not embarrassing you!
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Advice for New Real Estate Agents: Be a Local Expert
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Five Steps to Getting Back in the Groove, Fast
If you want to jumpstart the approaching selling season, the best place to start is with a massive "reach out" program. Here are five steps to implementing a reach out program for guaranteed results. Step #1: Decide "Who you gonna call?" Unless the Ghostbusters are looking for a new clubhouse, it's probably not them. Try these people instead: People in your database (past sellers, buyers, strategic alliances) Old and new leads People who recently reached out to you on social media, text or email Next, gather the contact details for these people ideally from your CRM, or add them to your CRM or create a spreadsheet to stay organized. Step #2: Schedule two hours every day, five days a week to reach out. Generating business is the single most important use of your time as an agent. Create an appointment for this on your phone or calendar and keep your appointment every day.
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How Mindshare Equals Market Share for Real Estate Agents
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3 Habits of Highly Successful Real Estate Agents
As a top producing agent and speaker, Leigh Brown has met thousands of Realtors over the years. She says that most agents fall into two camps: the wildly successful and the, well, not so successful. When we take a look at the Realtors at the successful end of the spectrum, you'll notice that they all share some common traits. In this first in a series of videos produced by Washington REALTORS® (but full of great advice for Realtors nationwide!), Brown tells us just what those traits are. We've listed a brief summary below, along with a few of our own tips and resources to help you out. 1. Don't forget that you are—first and foremost—in sales. While you may play the part of consultant or advisor occasionally, never lose sight of the fact that you are a salesperson. That means you need to think like a salesperson and always be prospecting. Here are a few ways you can grow your database. That also means constantly making connections, especially face to face. Don't hide behind your desk, or Facebook, or Twitter, Brown says. "You will never survive if you run out of people to talk to." Try these 7 tips to connect with people.
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3 Ways Real Estate Agents Are Better than FSBO
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Why Your New Year's Resolutions Will Fail (and How to Fix That)
If you didn't achieve your resolutions this past year, you're in the majority of 76 percent of people who eventually gave up on their resolutions. The stats are discouraging enough with 69 percent of individuals who choose not to make resolutions at all, but maybe they're on to something. This year, why not do something a little different? Don't make a resolution. Create a new habit. In order for your resolutions to stick, you need to change your behaviour. In order to change your behaviour, you need to rewire your brain. Through the use of MRIs, neuroscientists have discovered that habitual behaviour is created from thinking patterns that create neural pathways.  These become the default for your behaviour when faced with a decision. For example, you probably don't have to put much thought into whether or not to brush your teeth at night. If you're about to go to bed, the neural pathways in your brain don't require you to make a decision – you just brush your teeth. These same studies have shown that making a change in your behaviour by simply "trying harder" can have the opposite effect. Real change requires new neural pathways, which are created once you adapt a new habit. So how do we create a new habit?
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[INFOGRAPHIC] Selling Real Estate in the Winter
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Best of 2016: 22 of the Absolute Best Real Estate Closing Gift Ideas
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published back in June and is #4 in our countdown. See #5 here. For some people, buying gifts seems to come easily. But for many of us well intentioned gift-givers, it's a challenge to find the best, most thoughtful item to mark a special occasion. As a REALTOR®, you often have opportunities to give gifts to your clients who have purchased their new home. It's a lovely way to thank them for their business, remain memorable, and hopefully secure more repeat and referral business from them! If you're challenged in the creative gift-giving department, we're here to help you with a list of the best real estate closing gift ideas. Here are a few things to keep in mind when choosing a gift for your real estate client. What has your client revealed about themselves? Over the time you've been working together, did your client mention that they are a vegetarian? Don't drink alcohol? A gift card to a steak house or a bottle of wine would not be the best fit! Keep notes in your real estate CRM about your client's likes and dislikes so you can refresh your memory when it's time to give them a gift! It's not all about you. Sure, it's always wise to include your name, logo and contact information on items when you can. But try not to make yourself the focus of the gift. A mug emblazoned with your headshot is likely to end up in the attic. Make your branding choices tasteful and let the gift shine for itself! Give your gift in person whenever possible. It can even be several weeks after the closing of the home when your client is more settled in their new place. By presenting your happy client with a gift in person, you're strengthening your relationship with them. It's also a terrific time to gently mention you'd appreciate any referral business they can offer!
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Best of 2016: What to Do When Your Buyer Leaves You for Another Agent
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What should agents do in the slow real estate season?
No matter where you work in real estate, there is a slow season in your market. Things pick up and then things go quiet. But what time of year that is and what each agent does with it with varies greatly. Come the fall, the slow season moves over the Seattle area like a cloud, and Kirkland, Washington agent Georgia Wall knows that means buying and selling comes to a halt. But her marketing efforts do not. "Buyers are distracted and spending money on shopping, not houses," she said. "And sellers are busy having friends and family over for the holidays and putting lights up. No one wants to move around this time of year." "During our slower times, I like to stop and reflect on what we are doing well, and also examine where our opportunities are, and how we can improve," said Carie Igel of Fathom Realty in Columbus, Ohio. "Some of this improvement is shifting around responsibilities within the team. I like to manage to my team's strengths instead of making someone do something they don't like." The same time of year is a bit different for Anchor Real Estate's Josh Tucker in Lake Norman, North Carolina. "Interestingly, my niche gives me a 'bump' this time of year during the slow-down," he said. "This is the NASCAR off-season and I sell to a lot of people in that industry."
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The Guide to Real Estate Holiday Cards
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Feeling Confident and Showing It – 4 Keys for Real Estate Agents
Exhibiting confidence in the sales profession is critical. It especially applies in real estate sales. Here's a simple four step approach to master this important issue: The Art of Exhibiting Confidence has four main components. They are: Your visual image - Don't forget that everyone forms an opinion of you before you even open your mouth. It only takes 4-6 seconds! So here's the issue: do you present the professional image you want them to accept? Who do they see you as before you even get started? A great question to constantly ask yourself is, "Would I buy from me right now?" How you act - This one starts with your posture and the way you carry yourself. Everything from good eye contact, to a strong handshake, to having an easy relaxed manner, to asking for business without being "salesy" (or nervous). What you say - The actual words you use to communicate. The questions you ask. Using objection handlers that are logical and easy to understand. The stories you include to illustrate your point. Most important of all—the benefits your message provides to your customer/prospect. How you say it - Are you engaging and conversational? Are your tonality, your rate of speech, and your delivery relaxed and non-confrontational? Do you put them at ease by asking the right questions? Conversation patterns and styles of speaking are critical to presenting your image. Items #1 and #2 are physical strategies you can use to your advantage on an ongoing basis. The key is to be a master of "what to say and how to say it." Let's look at items #3 and #4 in more detail. Here are some specific ideas you can take on right away...
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How Agents Can Help Military Veterans Become Homeowners
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Win More Listings and Work Fewer Hours with These Simple Tips
If you've ever dreamed of having a four-day workweek and spending weekends at your vacation home, Dirk Zeller, CEO of Real Estate Champions and one of real estate's top coaches, has advice for you. By his fourth year in real estate, Zeller had achieved that dream: he was selling 150 homes per year and spending Friday, Saturday, and Sunday at his vacation home each week. The secret, he explained, is that "it comes from the listing side of the business." Understand the Marketplace In his recent webinar, "Creating Listings in Low Inventory Markets," Zeller explained that in today's marketplace listings are selling fast. Because of the quick turnover time, real estate agents don't need to spend as much time servicing listings, so, according to Zeller, "you ought to shift your time to sales." With the limited inventory, "we've got to make sure that we're in the mode where we're getting more listings because there aren't enough listings in today's marketplace." One point about the marketplace Zeller wants you to understand is that "we're not going to miraculously have a whole bunch of new listings flooding the marketplace." There are a limited number of properties that will be listed and "now is the time to seize the overall opportunity of the marketplace, whether it's going up or down ... change in a marketplace is good because it helps build urgency on the part of buyers and sellers. It enables you to build urgent situations and movement in a marketplace."
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3 Things You're Neglecting Today That You'll Regret in 5 Years
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Why Real Estate Agents Change Brokerages (and a Checklist to Do It Right!)
In 2015, one-third of Realtors started at a new firm. That's up 67% from the previous year, according to NAR. That includes new agents and current agents who were looking for a change. It's something for brokers to keep in mind as they look at their recruiting and retention efforts. And considering the same report says 44% of brokers are actively recruiting, it's fair to say change is in the air. Why do real estate agents switch brokerages? The reasons that real estate agents change firms are as varied as the agents themselves. For Laurie Weston Davis of The Geeky Girls, it was a gradual process. She was a Keller Williams Realty agent and team owner. And while she was very busy, it became more and more apparent that she needed a better alignment between her own goals and the goals of the brokerage. But it wasn't an easy decision. "I worried about the possible backlash of leaving a company that I was highly identified with in the real estate community at a national level," Laurie said. Laurie braved the backlash and joined Scott Lincicome Properties in Southern Pines, NC. It was a great move from the get-go. The brokerage has since transitioned into Better Homes and Gardens Real Estate Lifestyle Property Partners. And Laurie's personal brand continues to strengthen, with her expertise in cultivating relationships and a focus on real estate tech.
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