Mobile Real Estate Websites Trending for September 2016

The trend of increasing mobile website traffic continued in September 2016. Last month showed that mobile real estate website traffic to be at 52 percent of overall real estate website traffic for real estate companies.

So, what does this mean for your real estate business?

With mobile now taking a solid lead in real estate website traffic now, more than ever, is the time for real estate companies and agents to focus on the mobile consumer. But, what does it really mean to focus on the mobile consumer?

Here are four mobile real estate website tips:

Tip 1: Look at your website experience on mobile

Too often business owners, including myself, do work on our work computer. Our work computer is usually our laptop or desktop computer at the office. This means that when we look at our websites to make changes, work on them, or to review changes and plan our marketing, we usually do it on the wrong device.

As a business owner, you need to review your websites on mobile devices to experience what your website users experience. If you work with a website company or a marketing company, you should first review mobile mock-ups of your site content.

Tip 2: Look at website lead reporting for mobile vs. desktop vs. tablet

I assume you are using Google Analytics...right? If not, get it set up and start using it! Since I know that you are using it, or at least seeing reports from it, be sure to view reports that show your mobile website visitors in comparison to all visitors. I tend to look at Google Analytics reporting for Mobile Visits vs. All Visits. This way you can gauge how well your mobile website is doing, especially with the leads that are generated by your website.

If you aren't paying attention to mobile website visitor reporting, I would bet that you aren't generating as many leads on your mobile web site as you should be!

Tip 3: Pay attention to the size of your text

One mistake that I see on a regular basis is that text size, known as font size to tech geeks, is too small. The text on your website should be easy to read on mobile devices. If you have to zoom in to view your text, it is probably too small.

Tip 4: Give your mobile website visitors the same experience

Can you access the same content on your mobile website as you can your desktop website? What your property search? Can you search all the criteria on mobile as you can desktop? Are open houses, property tours, and all property data available on your mobile website? If you answer no to any of these, you need to correct it!

As always, the team at Delta Media Group would love to help you with your real estate website...feel free to reach out to us!

To view the original article, visit the Delta Media Group blog.