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Why Real Estate Agents Change Brokerages (and a Checklist to Do It Right!)

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In 2015, one-third of Realtors started at a new firm. That's up 67% from the previous year, according to NAR.

That includes new agents and current agents who were looking for a change. It's something for brokers to keep in mind as they look at their recruiting and retention efforts. And considering the same report says 44% of brokers are actively recruiting, it's fair to say change is in the air.

Why do real estate agents switch brokerages?

adwerx changing brokers chklist 2The reasons that real estate agents change firms are as varied as the agents themselves. For Laurie Weston Davis of The Geeky Girls, it was a gradual process.

She was a Keller Williams Realty agent and team owner. And while she was very busy, it became more and more apparent that she needed a better alignment between her own goals and the goals of the brokerage. But it wasn't an easy decision.

"I worried about the possible backlash of leaving a company that I was highly identified with in the real estate community at a national level," Laurie said.

Laurie braved the backlash and joined Scott Lincicome Properties in Southern Pines, NC. It was a great move from the get-go. The brokerage has since transitioned into Better Homes and Gardens Real Estate Lifestyle Property PartnersBetter Homes and Gardens Real Estate Lifestyle Property Partners. And Laurie's personal brand continues to strengthen, with her expertise in cultivating relationships and a focus on real estate tech.

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