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Blogging Brainstorm Contest for REALTORS®

March 30 2010

If you are hitting writer's block, or just don't know if there is enough blog topics in the real estate industry to actually create a blog, join Social Marketing Savvy's Blogging Brainstorm. This Facebook page was created for free, to provide an online destination for REALTORS® to gather and discuss great blog ideas.

To jumpstart their recent Facebook page, Social Marketing Savvy is hosting a competition for who comes up with the best blog topic. Enter the contest on their Facebook page and you can win a FREE blog post written by Social Marketing Savvy.

Visit the Social Marketing Savvy Facebook Page, become a fan (if you haven’t already) and enter this week’s blogging idea contest. Social Marketing Savvy writes a weekly discussion topic exclusively on their Facebook page providing brainstorming ideas for REALTORS® to use in creating their blog posts.

Each person that adds a new idea for a "How-To" to their fan page will get a copy of a "How-To" real estate related post to post on your blog. Competitors must add a new "How-To" blog topic comment on the Social Marketing Savvy Wall by Friday, April 2 at 5 PM EDT.

To view some of the blogging topics Social Marketing Savvy’s Blogging Brainstorm has generated, continue reading...

1. Real Estate Market Updates: I think you should be writing at least one market update post per week. This is information that homeowners are hungry for right now. You can provide an area wide market update once a month. Then each week write a more specific post focusing on the market conditions of a specific segment of your market. This will vary from Realtor® to Realtor®, depending on your target market. If condos are part of your target market, write a post about condo sales specifically. If entry-level homes are the part of the market you focus on, fill people in on how that market is moving. Or you can write about specific neighborhoods or towns. There are so many ways to segment your market. I know you can come up with at least 3 that you can write about once a month.

2. Mortgage Market Update: Again this is information that people are out there searching for on the internet. You can either write about this yourself or find a mortgage professional to write a weekly post for your blog. Let them add a bio paragraph at the bottom of each post telling about their business and linking back to their website. I bet you could find several mortgage professionals willing to help you out there!

3. Home Maintenance and Repair: Know any awesome home inspectors? I bet they would love to write on your blog occasionally in return for the same bio paragraph at the end of each post.

4. Home Staging Tips: Do you see a trend here? Get your favorite home stager to write for your blog a couple times a month.

5. Current Events Related to Real Estate: This one is for you to write. You should keep your eye out for news stories that might be

important for your audience. Talk to your audience about what is in the news. Right now I can think of a couple things of the top of my head:

  • Did you know that incandescent light bulbs are being phased out? Congress passed a law in 2007 and they will be completely phased out by 2014. I bet homeowners would be interested in that.
  • Tax Credit: This one is obvious. Only 6 weeks left to get a house under contract and still qualify for the credit. Write a reminder post THIS WEEK.
  • Incentives to purchase government owned homes. Fannie Mae offering incentives to buyers of homes listed on homepath.com.

6. Monthly Event Calendar for "Your Town": People search for this kind of information online all the time. Types of events to add to your blog:

  • Parks & Rec: Events such as kids' athletics, sign-up dates, when the season starts, etc.
  • Fairs
  • Festivals
  • Nightlife

Which events you highlight would depend on your target market, but these events give you a good place to start.

If you implement each idea listed here, you will have about 8 posts that you will personally write this month and at least 8 partner written posts for the month. Looks like you are half way to having one post for each day of the month! Write your posts the way you would talk to your best friend. There's no need to make it difficult!

Create a calendar for your posts and your blog will be jam-packed with valuable information before you know it.

7. Top 10 Lists (or whatever number works for what you are covering) make powerful headlines. Lists are usually easy to read and easy to follow, so your followers will likely enjoy Top 10 list blog posts. Here are some ideas for Top 10 Lists to get you thinking:

  • Top 10 House Hunting Tips
  • Top 10 Mortgage Terms you need to understand
  • Top 10 Low Cost Staging Tips
  • Top 10 Tips for Getting Your Home Ready to Sell
  • Top 10 Tips for Getting Your Home Ready to Show at a Moment's Notice
  • Top 10 Tips for Making Your First Time Homebuying Experience Stress-Free

8. "How-To" articles. This list could go on forever! Some ideas to get you started:

  • How To Begin Investing in Real Estate
  • How to Buy Your First Home
  • How to Find the Perfect Home for You
  • How to Find the Right Realtor®
  • How to Sell Your Home in 30 Days

To view the original contest annoucement, please click here.

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