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Improve E-Mail Open Rates by 40% with Personalization

oi email personalization

I just listened to an amazing webinar on e-mail marketing. It featured Nate Johnson from Realtor.com (very smart) and great tips on personalizing your email marketing (also very smart).

What were some of the key takeaways?

Email Marketing is Still Relevant

According to the survey behind this webinar, e-mail has a 246% return on investment for midsize companies. Those are some strong numbers. Because over half of people look at their email at least six times a dayat least six times a day, you can get in front of targets effectively through email.

Email is a dominant channel for most marketers. Everyone in the survey is spending more time, resources, energy, and effort on email and seeing bigger returns year-over-year.

"I get really excited about email. I've seen how effective it can be as a marketer and a product executive," said Johnson.

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