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Content Marketing, Step Two: What to Say

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Welcome to the second installment of our series on content marketing. Inspired by the interest of clients, partners, and colleagues, we wanted to create a guide to help you master the art of content marketing.

The first step is to understand WHO you are targeting. Once you have a good sense of who you’re talking to, you’ll need to figure out what to say. There are 4.6 billion pieces of content created every day. That’s 4.6 billion pieces competing for the attention of your target. You will only win if you have a firm grasp on two things: your purpose and your voice. If you have clarity in those two areas, your content will resonate and your business will see results from your efforts.

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