Listing Integration: The Possibilities Are Endless

Since the advent of Internet Data Exchange (IDX), it has become commonplace to sync property listings to a real estate brokerage or agent's website. This feature is popular because composing a quality listing takes time. Once you have entered your listing in the MLS – added the description, technical specs, photos and more – you don't want to spend even more time duplicating this information in your office technology and marketing channels.

Listing integration technology opens up a world of opportunity for both brokerages and agents. By syncing your listing information into other areas of your business you will begin to realize the possibilities and full potential of your business.

Front office management solution:

Integrate listing data into your front office platform to allow agents and administrators to stay informed of listing changes, open houses, daily activity and more, resulting in improved communication and workflow.

Transaction documents:

With listing integration technology, data is automatically populated and integrated into transaction documents. This eliminates the time agents and administrators spend re-entering data and allows them to focus their attention on providing quality service to their clients. Clients can also access their transaction documents via online portals.

Digital displays:

Traditional displays such as PowerPoint and bulletin boards are time consuming to manage and lack visual appeal. Have you thought about showcasing your listings and company information to your agents and staff? Listing integration allows you to splash your data to your office and your clients. Possibilities go beyond just listings too. Agents and staff can stay up-to-date on company news, sales reports, top performing agents, listing price reductions, sold listings and more. You can also showcase your agents' listings to clients and prospects in high traffic areas, in real-time. Digital displays eliminate the barriers of traditional communication methods and allows you to effectively interact with your target audience.

Back office accounting:

Listing integration provides an opportunity to streamline processes for administrators and fully automate the accounting process creating up-to-date, flawlessly accurate books. By automatically integrating listing data, brokers are easily provided with insight into all listing activities associated with their agents. Integrating listings into your back office provides access to reports that offer visibility into agent performance and the opportunity to reward and proactively coach your agents.

Agent and brokerage websites:

By utilizing listing integration technology you can easily sync listings to agent and brokerage websites. Displaying listings on multiple platforms will allow you to reach a variety of audiences, expand your network and increase visibility among prospective clients. Additionally, integrating your listings into your website will generate more leads for your business.

When deciding on a software solution for your brokerage there is a lot to consider. You want to provide your office with tools, technology and services to operate in the most efficient way possible, to maintain consistent communication and to increase profitability. Additionally, you want to maintain visibility into your operations, to support your agents and staff, and to stay connected to your business as a whole. Making the move to a solution that utilizes the full benefits of listing integration and provides a complete solution with a single point of data entry is a no brainer.