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Sign into your accountThe Ultimate Guide to Branding for Real Estate
April 29 2015
Real estate professionals, this is your Ultimate Guide to Branding for Real Estate.
Today, all real estate professionals must create their own business identity through their branding. Long gone are the days when we could rely on our company name for our branding.
If you're doubtful about the value of branding, consider large brick and mortar businesses who spend millions on branding each year. For instance, companies like McDonald's and Coca Cola have made an indelible mark on the public consciousness. When you think of McDonald's, the golden arches logo immediately comes to mind, as does the signature style of writing on Coca Cola products. That's the ultimate goal of branding: immediate recognition and memorability.
Strong, unique branding is the cornerstone of any successful real estate business. Without strong branding for your business, you'll have a hard time getting ahead. It's not difficult to do and it will make you stand out from your competitors in a big way. Just follow these guidelines and use your creativity and eventually you'll have a solid brand that gets attention and sales.
Here are 16 things you can do to build your branding:
1. Unique Selling Proposition
This is where you define your competitive edge. It's really the heart of your business branding and so all your other branding elements should flow from your Unique Selling Proposition. Ask yourself, "What makes me different and better than any of my competitors?" The more clearly you define your competitive strengths, the more likely you'll attract the qualified prospects specifically looking for what you offer.
If you don't have a unique selling proposition (and many, many real estate professionals don't), then you're really just a face in the crowd among the many agents in your area. In this case, referrals are almost the only way you'll stand out from anyone else. Getting new business referrals should be your gravy, not your bread and butter!
Consider taking your unique selling proposition and condensing it into a slogan you can use throughout your branding.
MUST READ: How to Stand Out When You're Drowning in a Sea of Competition by Gregory Ciotti.
