Go Digital: 3 Studies on Young Home Buyers

The amount of young and tech savvy home buyers is set to increase this year. Are you ready to do businesses with a more informed, "always connected" generation of home buyers? Now really is the best time to take your real estate business digital. But don't take our word for it--check out three quick facts that should convince you to go to take your real estate business all digital.

"50 percent of buyers use a mobile website or application in their home search." - NAR Home Buyer and Sellers Profile 2014

More and more, agents needs to be comfortable with working on their smartphones, this includes making sure their sites are optimized for mobile. If your site looks bad on a cell phone, people are going to go elsewhere.

"Younger buyers tend to place higher importance than older buyers on agents' communication via email and text messages, while older buyers place higher importance on personal calls." - NAR Home Buyer and Seller Generational Trends 2015

If you want to get younger buyers, agents need to be better communicators. Phone calls don't cut it anymore. Digitising your business can greatly increase your productivity and ability to never miss emails and texts; that is what young homebuyers expect.

"Millennials will overtake Generation X as the largest group of homebuyers in 2015." - Zillow Real Estate Research: A Big Year for Buyers

Digitizing your real estate business, meaning paperless signatures, systems to help manage tasks and email, a mobile friendly website, and a social media presence will give you a leg up when selling homes to Millennials.

To view the original article, visit the Realty Commander blog.