Tips and Tricks for Getting Your Agents to Adopt Your Real Estate CRM
Brokers, you know how crucial it is to invest in a rock-solid, reliable, and scalable real estate CRM for your business. But getting your agents to learn, use, and rely on the tool can be tricky. How can you balance driving agent adoption and proving the value of your tech investment? By highlighting the importance of a good CRM and lowering the barriers to entry.
The Importance of Technology Adoption by Agents
Most brokers know getting their real estate agents to adopt the technology they invest in is an uphill battle — to say the least. While commonly considered an inconvenience and gap in ongoing agent training, lack of tech adoption by agents is actually a threat to the brokerage and its success.
Brokers typically purchase CRMs not solely for having a centralized database, but also having a singular view into their agents' activities. This includes key milestones like:
Lead generation, follow-up, and conversion rates
Client outreach efforts
Retention efforts
Nurture campaigns and reminders
Email drip campaigns
Performance reports
By straying off-course and not using the CRM provided by their broker, agents pursuing the beaten path can struggle to track their follow-up, conversion rates, and other key metrics. Or, if they have these key performance indicators dialed into a systematic approach of their own, the lack of their broker's visibility and alignment to aligned processes means customer experiences can be inconsistent. This can jeopardize your bottom line, brand, and your brokerage's reputation.
So, why would agents risk not using the tech their broker provides them?
Skip the Learning Curve and Get Early Tech Adopters in Your Brokerage
It's not uncommon and is usually a result of plain old-fashioned human behavior. New technology always comes with a learning curve, and even a broker with the best intentions won't always beat out a determined agent spending their time chasing deals. Brokers need to invest in educating their agents on the new tech they've invested in and carve out dedicated time for ongoing training and maintenance. They also need to pitch the benefits of a CRM and its centralized view to their agents. However finding the time, resources, and capacity to dedicate to agents getting boots off the ground and behind their desks can also threaten ROI. What's a broker to do?
Agents are chasing their next success story and making time appear out of thin air to serve their clients and nurture new ones. It's well-known agents wear a lot of hats and have countless conflicting priorities to juggle. Because of this, it's crucial brokers get agents to adopt — and actively use — the CRM they've invested in.
If the learning curve is one of the biggest risk factors for agent tech adoption failing, brokers can actually eliminate that hurdle. How? By investing in a CRM that's extremely easy to use and designed with an agent on the go in mind.
To a seasoned, determined broker, finding an easy, seamless real estate CRM to invest in can sound a lot like finding a unicorn or stumbling upon a pot of gold at the end of a rainbow. But by investing in a proven tool CRM needs, brokers can give their agents' tech adoption rates a significant boost.
To view the original article, visit the Inside Real Estate blog.
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Articles
Keller Williams Deploys AI-Powered Ad Campaign Platform
Keller Williams (KW) announced additional generative AI integrations and a host of powerful feature enhancements to Command, a smart CRM-plus platform and its associated mobile app.
"Our new campaign platform paired with AI capabilities will save our agents more time and money, allowing them to focus on what matters most," said Heather Pollard, head of digital and design, KW.
Launched in Q3 '23, KW's new Paid Ads experience offers agents better quality leads, more available channels, easy-to-use ad creation, and new AI-powered features for listing ad types, generating more leads at a lower cost.
The new Generative AI Ad Copy feature uses AI and machine learning to generate high-performing headlines and body copy primarily for single-listing, single-image ads, single-listing multi-image ads, multi-listing carousel ads, and single-listing multi-channel ads.
"We're revolutionizing the approach to ad creation with this groundbreaking feature, setting a new standard for engaging, results-driven content," said Pollard. "Welcome to the future of CRM, where automation meets personalization, and the agents' brand messaging is fully maximized."
Through Labs, the innovation hub of KW, the franchise continues to partner with real estate agents and teams to release software integrations and CRM features to increase productivity and eliminate pain points with lead generation, marketing, and real estate team workflow capabilities.
"We continue to roll out vast updates that give our agents an unfair competitive advantage in the market," said Chris Cox, chief technology and digital officer, KW. "In partnership with our agents, we're automating more and more functional tasks, saving them time and money."
The latest updates to Command include:
New Contact Advanced Filtering Capability allows agents to finely dissect their database, supercharging productivity and simplifying the discovery of precise client groupings.
With Automated Market Snapshots for social media, agents gain instant access to hyper-local market metrics, eliminating the need for manual data entry or design template manipulation.
Transaction Summary Sheets empower all stakeholders to seamlessly access and share comprehensive deal terms in a user-friendly PDF format.
Expanded Date and Data Fields within the Opportunity App empower agents to meticulously record and track more transaction-relevant dates and data points, including the loan commitment data, home inspection date, escrow due date, and more.
Vendor Tracking in the Opportunity App of Command enables agents to effortlessly monitor all real estate deal-associated vendors and seamlessly export the comprehensive list as part of the transaction summary sheet.
Through the Opportunities APIs, third-party vendors on a deal gain access to real-time deal tracking spanning the entire lifecycle, facilitating optimal support for all stakeholders.
The newly introduced Onboarding Portal provides new KW agents with an all-in-one, streamlined onboarding experience. It efficiently gathers essential information, introduces KW models, systems, and culture, and seamlessly transitions users into Command, ensuring a smooth and comprehensive onboarding journey.
"We are the home of the tech-enabled agent," said Cox. "Our agents highly influence our roadmap through Labs. And our latest innovative and forward-leaning features and benefits of Command reflect our 'By Agents, for Agents' approach to technology R&D."
Command mobile app's latest updates include:
The Bulk Selection and Action for Contacts empowers agents to efficiently perform multiple actions across numerous contacts simultaneously. From seamlessly transferring contacts between personal and team accounts to adding tags, assigning SmartPlans, and documenting notes and next-step activities—streamlining contact management has never been easier.
The new Swipe gestures enable agents to take actions more efficiently and faster than before, such as notification reading and deletion, task editing and archiving, contacts editing, and Opportunities CGI numbers display.
With the introduction of Real Estate Team Lead Features, team leaders, or rainmakers, can effortlessly manage lead routing on their teams, whether individual assignments or bulk distribution to a designated agent or the lead pool.
"We remain laser-focused on building safe, reliable, and scalable solutions enabling our agents to serve their clients better," said Cox.
In February 2019, KW originally released Command, hosted on the Keller Cloud platform, for general agent availability. In December 2021, KW released the first version of the Command app. Command has more than 170,000 quarterly active users as of September 30.
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3 Tips for Increasing Agent Productivity Through Your CRM
Any real estate brokerage is only as profitable as its agents are productive. When agents are struggling to find inventory and close transactions, that means that brokerages are also facing revenue challenges.
The key is to help agents increase their production levels and the number of deals that they close without spending money on additional products and services that they don't need. A new WAV Group analysis of data around how agents are using their CRMs can shed some light on ways brokerages can make this happen. Here's what the analysis showed and how you can start using the learnings in your own business.
1. Provide a CRM for All Agents to Use
The majority of top-producing agents who responded to the survey are using some kind of CRM to help them communicate with their spheres of influence.
One interesting finding from the survey was that it does not seem to matter whether top-producing agents choose and pay for their own CRM, or whether they use a CRM that's provided by their brokerage or by their MLS.
In the study, a wide majority of agents who had completed between 31 and 50 transactions in the past year said they were using a CRM provided by their brokerage. More than three-quarters (87.5%) of these top-producing agents used some kind of brokerage-provided CRM.
2. Make Training Easy to Access and Complete
Providing a CRM is an important first step, but as brokers already know, agents aren't going to use tools that they don't understand. The research indicates that top-producing agents have typically been using their current CRMs for more than a year, and also that they spend a significant amount of time learning how to use the tool so that they can leverage it to its full advantage in their market.
The type of training provided matters. Top agents are more likely to say that they took in-person or live online training around their CRMs, as opposed to on-demand videos that can be watched at any time. They take the time and effort to learn about new features and options in their CRM, deploy them, and iterate to maximize their value.
If you don't already have a CRM expert or evangelist at your firm, it may be time to uncover or create one. Talk to your CRM vendor about available trainings and see if it's possible to organize some live training sessions at your brokerage. If the CRM vendor can't help you, perhaps your in-house expert can offer some regular (monthly or bimonthly) training sessions for any agent who wants them.
3. The Best CRM Is One You'll Use
It's an adage worth repeating because it's true! The agents who close the most sales are more likely to use their CRM multiple times every day. And they say that in markets when inventory is tight and qualified buyers are hard to find, they use their CRM more frequently to work their spheres, instead of less.
The ways in which top producers are using their CRM is also significant, especially compared to lower-production agents. The top producers in the survey do use CRM tools such as email newsletter management and other features, but they are more intensely focused on one-to-one communications with specific high-value potential and current clients, instead of using the CRM as a sort of "blasting" tool.
In other words, the agents closing the most deals today are prioritizing using their CRM to make direct phone calls and text messages to clients; those messages are focused on explaining where the market is, answering those client questions, and offering to help them make important real estate decisions in an uncertain environment.
It's no secret that this real estate market is a tough one. But brokers who can help their agents understand the intricacies of CRM use can help create more top producers within their brokerage, elevating the entire industry.
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Products
CINC Pro
The complete solution for premier real estate teams. Hyper-local and high-volume lead generation is what separates CINC Pro from any other CRM or lead engagement system on the market. Our Client Marketing team leverages Google, Facebook, Bing and other online medias to drive search traffic to your team’s IDX website for exclusive in-market buyers and sellers. Assign leads, create tasks, calendar events, leverage automation throughout the entire sales process to track your team’s progress and manage your entire business from one centralized platform. An integrated suite of 3 mobile apps empower agents to access their leads, tasks, communications, and pipeline seamlessly on any smart device on the go. For teams looking to grow their sales and attract new talent to their business, CINC Pro is the undisputed leader in the industry.
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The complete solution for premier real estate teams. Hyper-local and high-volume lead generation is what separates CINC Pro from any other CRM or lead engagement system on the market. Our Client Marketing team leverages Google, Facebook, Bing and other online medias to drive search traffic to your team’s IDX website for exclusive in-market buyers and sellers. Assign leads, create tasks, calendar events, leverage automation throughout the entire sales process to track your team’s progress and manage your entire business from one centralized platform. An integrated suite of 3 mobile apps empower agents to access their leads, tasks, communications, and pipeline seamlessly on any smart device on the go. For teams looking to grow their sales and attract new talent to their business, CINC Pro is the undisputed leader in the industry.
kvCORE Platform by Inside Real Estate
There has been a serious gap in the real estate website, lead and CRM solutions. None provide the breadth of functionality you, your agents and teams need; and not within a modern, scalable platform. At least, there had been, until now…
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There has been a serious gap in the real estate website, lead and CRM solutions. None provide the breadth of functionality you, your agents and teams need; and not within a modern, scalable platform. At least, there had been, until now…
WRAR Provides Top Producer
Wilmington Regional Association of REALTORS® provides Top Producer to their agent and broker members. Top Producer 8i is a Customer Relationship Management (CRM) system that helps users manage tasks and relationships and to organize leads, manage repeat clients, referrals and sales. The 5 steps of top producer are to get more leads, turn leans into sales, convert more web leads, offer stellar client service and grow market share. Top Producer 8i is designed to help agents stay in touch effectively for weeks, months, or even years. Top Producer 8i supports an agent's business through compelling and automatic marketing systems, featuring hundreds of pre-formatted and written letters, emails and flyers. With Top Producer 8i, an agent can automate follow-up communication ‘Action Plans’ for every potential client- friends, family, leads, clients and past clients. The software reminds the agent who to contact and when to call, mail or email over weeks, months and years. Agents can choose from 100s of customizable Action Plans, packed with letters, emails and flyers. Agents can close listings, with professional presentations and reports from Top Producer 8i’s media library. They can choose from dozens of Listing Presentation & CMA options with maps and integrated WRAR MLS property data and photos, Buyer Presentations include comparables, photos and maps, and detailed Community & School Reports for any area in the U.S. Top Producer 8i’s 100% Web-based system allows agents to view, update and synchronize data from any computer using Firefox or Internet Explorer. Add Top Producer Mobility, and agents can access their database from your Windows Mobile, BlackBerry® or Palm™ device.
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Wilmington Regional Association of REALTORS® provides Top Producer to their agent and broker members. Top Producer 8i is a Customer Relationship Management (CRM) system that helps users manage tasks and relationships and to organize leads, manage repeat clients, referrals and sales. The 5 steps of top producer are to get more leads, turn leans into sales, convert more web leads, offer stellar client service and grow market share. Top Producer 8i is designed to help agents stay in touch effectively for weeks, months, or even years. Top Producer 8i supports an agent's business through compelling and automatic marketing systems, featuring hundreds of pre-formatted and written letters, emails and flyers. With Top Producer 8i, an agent can automate follow-up communication ‘Action Plans’ for every potential client- friends, family, leads, clients and past clients. The software reminds the agent who to contact and when to call, mail or email over weeks, months and years. Agents can choose from 100s of customizable Action Plans, packed with letters, emails and flyers. Agents can close listings, with professional presentations and reports from Top Producer 8i’s media library. They can choose from dozens of Listing Presentation & CMA options with maps and integrated WRAR MLS property data and photos, Buyer Presentations include comparables, photos and maps, and detailed Community & School Reports for any area in the U.S. Top Producer 8i’s 100% Web-based system allows agents to view, update and synchronize data from any computer using Firefox or Internet Explorer. Add Top Producer Mobility, and agents can access their database from your Windows Mobile, BlackBerry® or Palm™ device.
Masterdigm Real Estate CRM
The Masterdigm Real Estate CRM incorporates lead management and conversion tools to become a more effective way to manage your contacts. Masterdigm’s Web-based software allows users to have leads captured from online forms automatically added to the CRM. Features of the Masterdigm CRM include: CRM dashboard Lead management Email marketing campaigns Document management Property management Project management Report management Synchonization with other providers Security Email management Masterdigm also offers ample training and support to help users make the most of their software.
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The Masterdigm Real Estate CRM incorporates lead management and conversion tools to become a more effective way to manage your contacts. Masterdigm’s Web-based software allows users to have leads captured from online forms automatically added to the CRM. Features of the Masterdigm CRM include: CRM dashboard Lead management Email marketing campaigns Document management Property management Project management Report management Synchonization with other providers Security Email management Masterdigm also offers ample training and support to help users make the most of their software.
Industry News
Inside Real Estate Launches New Back Office and Transaction Management Capabilities in kvCORE
A deep integration between kvCORE and Brokermint's back office solution brings the front office and back office together, empowering clients to manage the entire client lifecycle.
MURRAY, Utah, Sept. 21, 2023 -- Inside Real Estate, one of the fastest-growing independent real estate software companies and trusted technology partner to over 400,000 agents, teams, brokerages and top franchise brands, is thrilled to announce the launch of new back office capabilities in kvCORE through an expanded integration with Brokermint, real estate's leading cloud-based back office and transaction management software.
The deep integration is powered by the unification of the data layer, allowing agents to seamlessly align the kvCORE and Brokermint platforms, and answering the need for an end-to-end solution for real estate businesses. A deeply integrated front office and back office provides visibility into the entire business transaction, ensures information is accurate, and creates a streamlined and efficient process from lead-to-close. Business owners get a birds-eye view of the entire business process, agents have the tools they need to generate leads and close deals, and back-office employees enjoy efficiency gains to move quickly and accurately through transactions.
Unifying the front office and back office, and streamlining that data, closes the loop on the transaction process, and helps agents deliver more value at every step.
"We are continuously focused on helping our customers create "clients for life" with tools to manage their entire client lifecycle seamlessly," said Joe Skousen, Founder & CEO of Inside Real Estate. "Unifying the front office and back office, and streamlining that data, closes the loop on the transaction process, and helps agents deliver more value at every step. This integration is deeper than any prior capabilities with kvCORE, and it creates a foundation for continued innovation and efficiency gains."
The back office solution handles everything from commissions, offers, and e-Signatures, to accounting, transaction management and reporting. With the integration, back office teams can work their system while agents, team leaders, and brokers utilize kvCORE's lead generation and customer relationship management solutions, and all information is seamlessly synced.
To learn more, visit insiderealestate.com/brokermint.
About Inside Real Estate
Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 400,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. Recent strategic acquisitions have expanded the company's technology portfolio further, including BoomTown, Brokermint, and AmpStats solutions, which solidifies Inside Real Estate as the leading technology partner in the real estate industry. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.
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Constellation Real Estate Group Acquires Showcase IDX, Expanding Portfolio of Industry Leaders in Real Estate Technology
The Constellation Real Estate Group enhances its suite of real estate software with a leader in WordPress IDX and property search technology.
BELLEVUE, Wash., Aug. 16, 2023 -- The Constellation Real Estate Group ("CREG") and Romulus, a portfolio of vertical market software companies within the Perseus Operating Group of Constellation Software, Inc., announced today that it has acquired the Showcase IDX business ("Showcase IDX"). Showcase IDX offers a full suite of essential tools for real estate professionals, including state-of-the-art mapping IDX and property search tools, lead capture, a powerful CRM, and listing marketing functionality.
Showcase IDX has steadily grown since it was founded in 2003, becoming a leader in the real estate technology space. Last year, more than 12 million consumers used its IDX search on agent and broker websites.
The Showcase IDX WordPress plugin is a multifaceted IDX solution which fits alongside the other powerful products offered by the Constellation Real Estate Group, while also expanding its presence in an important space within the real estate technology marketplace—helping agents using the world's most popular website content management system to generate more business from their online presence.
"Showcase IDX is a natural fit for us," said Robert Vickers, President, Agent Group at Constellation Real Estate Group. "They offer a host of strong, well-developed products that will allow us to better serve our customer base. We're happy to have their industry-leading technology as part of our portfolio. Showcase IDX has a similar vision to the 22 other brands in the Constellation Real Estate Group—delivering exceptional experiences for consumers and industry partners and building meaningful relationships. We'll continue to do that together, and this acquisition is certainly a value add for all involved. We're excited to work with Showcase IDX's employees and customers and to bring them in as part of the family."
"We are so pleased to welcome Showcase IDX, its customers and its employees, to the Constellation Real Estate Group. This acquisition is another testament to our long-term approach to purchasing and nurturing leading real estate technology companies," remarked Andrew Binkley, President, Constellation Real Estate Group.
Powering over 500,000 agents, brokerages, franchises, and MLSs across the U.S. and Canada, the Constellation Real Estate Group portfolio continues to offer the real estate industry's broadest set of technology solutions year after year. The terms of the deal were not disclosed.
About Constellation Real Estate Group
The Constellation Real Estate Group acquires and invests in real estate software companies that are committed to providing long-term solutions and partnerships with franchises, brokers, agents, MLSs, and associations. The Constellation Real Estate Group provides market-leading technology solutions designed specifically for the real estate industry through its portfolio of brands. For more information, visit ConstellationREG.com and CSIRomulus.com.
About Showcase IDX
Showcase IDX empowers real estate professionals to grow their businesses by providing innovative, cloud-based tools, including the leading IDX integration plugin for WordPress. Showcase IDX's state-of-art technology is trusted by thousands of agents from some of North America's most successful brokerages.
For more information about Showcase IDX, visit ShowcaseIDX.com.
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Companies
My Buying Buddy
My Buying Buddy® transforms your existing Real Estate Website and helps you capture More Leads, Incubate and Keep In touch with home buyers ... and Close more!
My Buying Buddy is a Search Engine Friendly (SEF) lead capture, Integrated CRM lead management and sales management tool for Agents, Teams or Office that's easy to plug-in to your existing real estate website.
Capture Leads with our IDX home search service, by offering advanced self-service automation tools in exchange for registration.
Cutting edge communications tools and technology will help you to automatically keep in touch with your leads until they are ready to buy.
Put your finger on today's urgent Real Estate leads with Sales forecasting, filters and lead analysis, all available from an integrated Real Estate CRM lead management and customer contact management system so you can close more!
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Delta Media Group
Websites, CRM, SEO, Superior Training & Support-Delta
Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading website technology provider to the top U.S. real estate companies, we provide clients with both form AND function. From its streamlined user interface to the most advanced technology in the real estate industry, our all-in-one platform allows companies to consolidate vendors saving money plus reducing the frustration of managing multiple third-party relationships.
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eBrokerHouse, Inc
Industry leading online offer submission and transaction management software for real estate professionals.
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Buying Buddy IDX CRM
A single integrated system combining IDX Plugin and widgets with a Lead Management CRM Platform. Available as a plugin for ANY website (WordPress, Squarespace, Weebly, PHP, Joomla, HTML etc). Easy to customize IDX plugin includes mapping and has support for practically all MLS fields in your MLS. Highly SEO friendly versions for WordPress and PHP. All solutions include comprehensive CRM with property alerts, drip campaigns, automated lead follow-up, email marketing, SMS, actions, tasks, notes and more. Team CRM tools include Round robin lead assignment and team manager dashboards.
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Webinars
WATCH: How to Build Lifelong Client Relationships
The signs of a market downturn have made themselves known: soaring interest rates and falling home sales. But there's no need to panic, especially if you've taken care to build long-term relationships with your clients.
It's all about building genuine, human relationships with your database, as we explored in a recent webinar. Josh Flo, real estate team lead at eXp Realty, shared his strategies for doing just that, as well as the technology that gives him a leg up on his competition.
Watch the webinar below to learn everything from how to provide value to your clients, to anticipating consumer needs, to leveraging lead concierge services, and more.
Webinar Guests
Josh Flo, Team Lead, Flo Real Estate Brokered by eXp Realty
Moderator: Marilyn Wilson, President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelist.
1:52 - Josh Flo shares why building lifelong relationships is important to your real estate business.
3:45 - Providing undeniable values to your clients.
6:18 - Finding the balance between building in-person relationships and using automation tools.
8:20 - Anticipating consumer needs in the era of COVID, high interest rates, and more.
11:00 - Creating a seamless click-to-close experience.
14:58 - How to turn clients into raving fans.
16:54 - What's a lead concierge service?
24:52 - How to ensure no leads get left behind.
27:48 - How to organize your database and leverage it effectively.
31:03 - Josh shares time management for those who believe they're "too busy" to manage leads.
37:54 - Strategies for nurturing long-term relationships.
49:19 - Josh shares what made him decide that he needed to run his business differently, and why he chose BoomTown.
51:46 - Why a down market is NOT the time to ditch your systems and processes.
Next Steps
To learn more about BoomTown, watch this product tour
Read articles about CRM and Lead Management, or explore more CRM solutions and Lead Management tools in our Product Directory
Watch more webinars
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WATCH: How to Build a High Converting Lead Process
How does one go from working on nuclear-powered submarines in the Navy to running a successful brokerage with a database of 50,000 leads? That's just part of the story that Cory Kammerdiener shared about his career in real estate. In a recent webinar, Cory related the strategies and tactics he uses to convert more leads.
"Nurture, nurture, nurture. That's why you have to have a strong CRM," says Cory. Watch the video below to learn which CRM Cory uses, how he uses it, and the results that he's seen.
Webinar Guests
Cory Kammerdiener, Founder and Owner, NewHomePrograms.com
Moderator: Marilyn Wilson, President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelist.
1:35 - Cory Kammerdiener recounts how he went from serving as an electronic technician on nuclear-powered submarines in the Navy to selling real estate.
6:20 - Cory shares why he changed his business model from hundreds of agents to just seven (plus administrative staff).
8:53 - What Cory's staff looks like now, what role they play, and how they leverage BoomTown's ISA service to handle incoming leads.
9:59 - How Cory's business adapted to the changes the pandemic brought to real estate.
16:09 - How Cory's company uses BoomTown's Lead Concierge Service, and how it helps them.
20:20 - Using BoomTown to nurture leads both old and new.
23:51 - What activities Cory's team can pursue now that BoomTown has freed them from focusing on the top of the sales funnel.
33:00 - Attracting and nurturing seller leads.
38:18 - How Cory's team responds to market interruptions caused by things like natural disasters.
39:42 - The advantages of working remotely and using virtual technology.
45:24 - Short video on the importance of responding to leads quickly, and how BoomTown's Success Assurance concierge service can help.
49:45 - Cory's advice to people who are stuck or are thinking of using a service like BoomTown's to handle their leads.
Next Steps
To learn more about BoomTown, watch this product tour
Read articles about CRM, or explore more CRM solutions in our Product Directory
Watch more webinars
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WATCH: What's Your 2021 Zillow Plan?
The real estate landscape has shifted tremendously in the past year with a major new brokerage entering the space. That's right, we're talking about Zillow.
Since this development, we've heard from brokerages and agents who are worried about how to compete. The key, as Marilyn Wilson mentioned in this recent webinar, is that you "have to pull yourself up by your bootstraps" and remember that individual brokerages and agents have unique skills, serve in a unique position, and have personal relationships with people in their communities. In the webinar recording below, we'll show you exactly how to leverage those strengths.
Joining us on this webinar is special guest Franklin Stoffer of Delta Media Group. He shared five tips and strategies that brokerages and agents can use to compete against Zillow and other disruptors in 2021. Watch the video below to learn more:
Webinar Guests
Franklin Stoffer, Sales Manager, Delta Media Group
Moderator: Marilyn Wilson, Co-founder and President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelists.
2:07 - Franklin Stoffer on why you shouldn't think of companies like Zillow, CoStar and Compass as just "disruptors," but as your competitors.
7:11 - Franklin kicks off a series of tips and associated strategies and technology tools to help you compete against these businesses. Tip #1: Be powerful with your brand.
15:49 - How Zillow and their brand is powerful.
17:06 - How Zillow is efficient.
18:23 - Tip #2: Increase efficiency with automation, customization, and time-saving technology features.
30:32 - Tip #3: Be creative with your marketing collateral and by trying new business strategies.
39:39 - Is Zillow creative? How they achieved market dominance.
46:30 - Tip #4: Be reliable in how you serve clients and the information you supply them.
55:01 - Is Zillow reliable?
55:39 - Tip #5: Be different by taking actionable steps in your business.
57:06 - Summary of major takeaways from this webinar that you can use as a checklist.
58:32 - How Delta Media Group's DeltaNET 6 platform saves you money.
59:00 - An special free trial offer for RE Technology readers (see note below for details).
1:01:22 - Q&A segment.
A Special Offer for RE Technology Readers
RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer!
Next Steps
Get a free, 30-day trial of DeltaNet 6
Read articles about CRM, or explore more CRM solutions in our Product Directory
Register for this upcoming webinar: How to Massively Improve Your Lead Conversions in 2021
Watch more webinars
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WATCH: 5 Concepts to Help You Win Against Zillow
Zillow rocked the real estate industry this fall when it became what it always said it would never be: a brokerage. While you can't change what Zillow is doing, you can change how you adapt to this latest industry disruption.
We dove into the particulars of just that during a recent webinar with Delta Media Group, who shared five things that agents, teams and brokerages can do to empower themselves against disruptors like Zillow—and how their CRM and marketing platform, DeltaNET 6, can help.
Watch the webinar recording below to learn more:
Webinar Guests
Michael Minard, CEO/Owner, Delta Media Group
Franklin Stoffer, Sales Manager, Delta Media Group
Moderator: Marilyn Wilson, Co-founder and President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelists.
1:24 - Mike Minard on the recent, big change at Zillow: it's become a broker.
6:08 - Franklin Stoffer on Delta Media Group's background as a family-owned business that empowers real estate agents, teams, and brokerages.
7:57 - Franklin shares the first of five concepts to help you compete with disruptors: Be powerful.
15:04 - Concept #2: Be efficient.
41:58 - Concept #3: Be creative.
44:27 - Concept #4: Be reliable.
54:46 - Concept #5: Be different.
56:26 - How DeltaNET 6 saves you money.
56:52 - Delta's exclusive offer for RE Technology readers.
57:56 - Question and answer segment.
A Special Offer for RE Technology Readers
RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer!
Next Steps
Get a free, 30-day trial of DeltaNet 6
Read articles about CRM, or explore more CRM solutions in our Product Directory
Register for this upcoming webinar: Raising the Bar on MLS Data Services in 2021
Watch more webinars
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WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things.
Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts.
We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)!
Webinar Guests
Dan Stewart, CEO, Happy Grasshopper
Randall Martin, top producer at CB&A REALTORS®
Chris Drayer, CEO and Founder, Revaluate
Moderator: Marilyn Wilson, Co-founder and President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the panelists.
1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships.
5:51 - Randall Martin shares how much of his business comes from cultivating relationships.
9:01 - The issues behind agent adoption of broker-provided technology.
15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper.
18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents.
20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move.
23:27 - Dan gives us a live demo of Chirp.
33:38 - The difference between campaigns for new leads vs. existing contacts.
35:20 - Randall shares the analytics that his Chirp campaigns see.
43:24 - Dan on what Happy Grasshopper offers brokerages.
47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move.
49:54 - Q&A session.
57:23 - How to learn more about Chirp, or sign-up for the service.
1:00:30 - Dan and Randall wrap things up with an impromptu guitar session!
Next Steps
Download Randall Martin's case study: How One Email Generated $2M in New Business in One Day
Learn more at HappyGrasshopper.com/Chirp
Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory
Watch more webinars
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