[VIDEO] How Independent Brokerages Are Winning the Fight Against the "Big Boys"
The independent brokerage is experiencing a resurgence, but these small and mid-sized firms face special challenges. In a webinar last week, RE Technology explored how indie brokers are competing against big brands, new brands, and the ever-increasing number of people trying to take away their business. We were joined by a panel of special guests with years' worth of insight and experience into what independent brokerages face in today's market. Watch the recorded webinar below to learn the four main challenges that independent brokerages face, and best practices for overcoming those challenges. Webinar Guests Bondilyn Jolly, VP of Marketing at Elevate and Managing Partner of 3sixtyfive.agency Frank Chimento, VP Broker Relations at Elevate Justin Falb, Managing Broker of Oceans Luxury Realty Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and guest Bondilyn Jolly. 1:31 - Bondilyn starts the conversation by introducing Frank Chimento and Justin Falb. 3:30 - Bondilyn shares stats on the growth of the indie brokerage, and asks why brokerages and agents are choosing to go the independent route. 4:36 - Justin shares what motivated him to go independent. 8:19 - Broker challenge #1: Technology 18:57 - Broker challenge #2: Agent core services 26:00 - Broker challenge #3: Analytics and insights 43:05 - Broker challenge #4: Training and support 50:05 - How brokers can learn more about boosting their productivity with Elevate BOSS, and download a free copy of "The 27 Most Influential Words That Brokers Should Use While Recruiting." 54:23 - Question and answer segment. Next Steps Learn more about Elevate BOSS Request a consultation to download a free copy of "The 27 Most Influential Words That Brokers Should Use While Recruiting" Register for our next broker webinar, Learn how to solve your two most nagging agent challenges, Leads and Referrals, with Broker Public Portal with Homesnap Register for our next agent webinar, Do you fear anonymous reviews? Take back control of your online profile today.
WATCH: Kent Hanley of Coldwell Banker HPW Shares Broker Tech Strategy
Switching technology platforms is a huge undertaking. After all, your brokerage platform is more than just a website--it also includes your company intranet, integration between all tools and services used in your brokerage, individual agent websites, and more. In a recent webinar, we learned how a large brokerage firm tackled the task of the switching technology platforms. Howard Perry and Walston (HPW) is a 15-office firm that serves the Raleigh, NC market. Their CEO, Kent Hanley, relocated to the area in 2016 to lead the company. But when he used HPW's website to search for a new home, he found it difficult to use. Kent knew that if the site was cumbersome for him, it was likely confusing to consumers, as well. So once he settled in to his new role, Kent began looking into how to improve their website, as well as to understand all the technology and vendors that HPW used, and how they worked—or didn't—for the company. What Kent discovered is that HPW was well overdue for a change to their entire brokerage technology platform. Watch the webinar below to learn how HPW came to this decision, how they evaluated vendors, and made the transition to a new platform.
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