WATCH: What's Your 2021 Zillow Plan?
The real estate landscape has shifted tremendously in the past year with a major new brokerage entering the space. That's right, we're talking about Zillow. Since this development, we've heard from brokerages and agents who are worried about how to compete. The key, as Marilyn Wilson mentioned in this recent webinar, is that you "have to pull yourself up by your bootstraps" and remember that individual brokerages and agents have unique skills, serve in a unique position, and have personal relationships with people in their communities. In the webinar recording below, we'll show you exactly how to leverage those strengths. Joining us on this webinar is special guest Franklin Stoffer of Delta Media Group. He shared five tips and strategies that brokerages and agents can use to compete against Zillow and other disruptors in 2021. Watch the video below to learn more: Webinar Guests Franklin Stoffer, Sales Manager, Delta Media Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:07 - Franklin Stoffer on why you shouldn't think of companies like Zillow, CoStar and Compass as just "disruptors," but as your competitors. 7:11 - Franklin kicks off a series of tips and associated strategies and technology tools to help you compete against these businesses. Tip #1: Be powerful with your brand. 15:49 - How Zillow and their brand is powerful. 17:06 - How Zillow is efficient. 18:23 - Tip #2: Increase efficiency with automation, customization, and time-saving technology features. 30:32 - Tip #3: Be creative with your marketing collateral and by trying new business strategies. 39:39 - Is Zillow creative? How they achieved market dominance. 46:30 - Tip #4: Be reliable in how you serve clients and the information you supply them. 55:01 - Is Zillow reliable? 55:39 - Tip #5: Be different by taking actionable steps in your business. 57:06 - Summary of major takeaways from this webinar that you can use as a checklist. 58:32 - How Delta Media Group's DeltaNET 6 platform saves you money. 59:00 - An special free trial offer for RE Technology readers (see note below for details). 1:01:22 - Q&A segment. A Special Offer for RE Technology Readers RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer! Next Steps Get a free, 30-day trial of DeltaNet 6 Read articles about CRM, or explore more CRM solutions in our Product Directory Register for this upcoming webinar: How to Massively Improve Your Lead Conversions in 2021 Watch more webinars
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WATCH: 5 Concepts to Help You Win Against Zillow
Zillow rocked the real estate industry this fall when it became what it always said it would never be: a brokerage. While you can't change what Zillow is doing, you can change how you adapt to this latest industry disruption. We dove into the particulars of just that during a recent webinar with Delta Media Group, who shared five things that agents, teams and brokerages can do to empower themselves against disruptors like Zillow—and how their CRM and marketing platform, DeltaNET 6, can help. Watch the webinar recording below to learn more: Webinar Guests Michael Minard, CEO/Owner, Delta Media Group Franklin Stoffer, Sales Manager, Delta Media Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:24 - Mike Minard on the recent, big change at Zillow: it's become a broker. 6:08 - Franklin Stoffer on Delta Media Group's background as a family-owned business that empowers real estate agents, teams, and brokerages. 7:57 - Franklin shares the first of five concepts to help you compete with disruptors: Be powerful. 15:04 - Concept #2: Be efficient. 41:58 - Concept #3: Be creative. 44:27 - Concept #4: Be reliable. 54:46 - Concept #5: Be different. 56:26 - How DeltaNET 6 saves you money. 56:52 - Delta's exclusive offer for RE Technology readers. 57:56 - Question and answer segment. A Special Offer for RE Technology Readers RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer! Next Steps Get a free, 30-day trial of DeltaNet 6 Read articles about CRM, or explore more CRM solutions in our Product Directory Register for this upcoming webinar: Raising the Bar on MLS Data Services in 2021 Watch more webinars
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  • Upcoming: Step Out of Zillow's Shadow and Back Into the Showings Spotlight! More>
  • Upcoming: Using Data to Identify Opportunities More>
  • Upcoming: Give Your Online Listing a Virtual Advantage by Using Reliable Property Data More>
WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things. Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts. We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)! Webinar Guests Dan Stewart, CEO, Happy Grasshopper Randall Martin, top producer at CB&A REALTORS® Chris Drayer, CEO and Founder, Revaluate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the panelists. 1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships. 5:51 - Randall Martin shares how much of his business comes from cultivating relationships. 9:01 - The issues behind agent adoption of broker-provided technology. 15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper. 18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents. 20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move. 23:27 - Dan gives us a live demo of Chirp. 33:38 - The difference between campaigns for new leads vs. existing contacts. 35:20 - Randall shares the analytics that his Chirp campaigns see. 43:24 - Dan on what Happy Grasshopper offers brokerages. 47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move. 49:54 - Q&A session. 57:23 - How to learn more about Chirp, or sign-up for the service. 1:00:30 - Dan and Randall wrap things up with an impromptu guitar session! Next Steps Download Randall Martin's case study: How One Email Generated $2M in New Business in One Day Learn more at HappyGrasshopper.com/Chirp Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Watch more webinars
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[VIDEO] How Independent Brokerages Are Winning the Fight Against the "Big Boys"
The independent brokerage is experiencing a resurgence, but these small and mid-sized firms face special challenges. In a webinar last week, RE Technology explored how indie brokers are competing against big brands, new brands, and the ever-increasing number of people trying to take away their business. We were joined by a panel of special guests with years' worth of insight and experience into what independent brokerages face in today's market. Watch the recorded webinar below to learn the four main challenges that independent brokerages face, and best practices for overcoming those challenges. Webinar Guests Bondilyn Jolly, VP of Marketing at Elevate and Managing Partner of 3sixtyfive.agency Frank Chimento, VP Broker Relations at Elevate Justin Falb, Managing Broker of Oceans Luxury Realty Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and guest Bondilyn Jolly. 1:31 - Bondilyn starts the conversation by introducing Frank Chimento and Justin Falb. 3:30 - Bondilyn shares stats on the growth of the indie brokerage, and asks why brokerages and agents are choosing to go the independent route. 4:36 - Justin shares what motivated him to go independent. 8:19 - Broker challenge #1: Technology 18:57 - Broker challenge #2: Agent core services 26:00 - Broker challenge #3: Analytics and insights 43:05 - Broker challenge #4: Training and support 50:05 - How brokers can learn more about boosting their productivity with Elevate BOSS, and download a free copy of "The 27 Most Influential Words That Brokers Should Use While Recruiting." 54:23 - Question and answer segment. Next Steps Learn more about Elevate BOSS Request a consultation to download a free copy of "The 27 Most Influential Words That Brokers Should Use While Recruiting" Register for our next broker webinar, Learn how to solve your two most nagging agent challenges, Leads and Referrals, with Broker Public Portal with Homesnap Register for our next agent webinar, Do you fear anonymous reviews? Take back control of your online profile today.
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WATCH: Kent Hanley of Coldwell Banker HPW Shares Broker Tech Strategy
Switching technology platforms is a huge undertaking. After all, your brokerage platform is more than just a website--it also includes your company intranet, integration between all tools and services used in your brokerage, individual agent websites, and more. In a recent webinar, we learned how a large brokerage firm tackled the task of the switching technology platforms. Howard Perry and Walston (HPW) is a 15-office firm that serves the Raleigh, NC market. Their CEO, Kent Hanley, relocated to the area in 2016 to lead the company. But when he used HPW's website to search for a new home, he found it difficult to use. Kent knew that if the site was cumbersome for him, it was likely confusing to consumers, as well. So once he settled in to his new role, Kent began looking into how to improve their website, as well as to understand all the technology and vendors that HPW used, and how they worked—or didn't—for the company. What Kent discovered is that HPW was well overdue for a change to their entire brokerage technology platform. Watch the webinar below to learn how HPW came to this decision, how they evaluated vendors, and made the transition to a new platform.
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