WATCH: 3 Proven Ways to Help Your Agents Make More Money
Every brokerage wants their agents to make as much money as possible--but what does the process of attaining that goal look like? In a recent webinar, we explored just that. Two prominent broker/owners and a special guest from Inside Real Estate joined us for a panel discussion on the three components that have proven to be a brokerage's "secret sauce" for helping their agents make more money. Consolidation of tech Independent lead channels Behavioral automation Check out the recorded webinar below to learn how leading brokerages are successfully leveraging these three components in their businesses. Webinar Guests Jeff Russell, Broker/Owner, Russell Real Estate Services Ron Snow, Broker/Owner, RE/MAX Associates Utah Joe Skousen, President, Inside Real Estate Moderator: Victor Lund, Co-founder and CEO, RE Technology Video Timeline 0:00 - Moderator Victor Lund introduces the topic and panelists. 4:04 - Joe Skousen shares the story of Inside Real Estate. 6:23 - Brief overview of today's webinar agenda. 7:44 - Joe on brokerage profitability and the changing pressures on brokers. 12:30 - Consolidation and integration of technology. 13:22 - A look at research on today's brokerage technology landscape. 20:56 - Jeff Russell shares how his company's effort to consolidate technology has delivered important benefits to his agent and teams. 30:29 - Joe on the status of Inside Real Estate's back office integration with booj. 33:10 - Jeff and Ron Snow share how and why they transitioned away from third-party portals to independent lead channels. 51:29 - How behavioral automation has helped Jeff and Ron's agents focus on selling, rather than on small tasks. 57:27 - Key takeaways from this webinar, and final thoughts from Jeff and Ron. To learn more about Inside Real Estate, visit their website.
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[VIDEO] Growing the real estate client relationship: Connecting opportunity, community and reality capture
By now, most real estate agents and brokerages know what a 3D virtual tour is. They've likely either captured their own listings with a technology like Matterport or at least walked through a virtual tour online. But did you know that there are more opportunities for drumming up new real estate business with 3D tours than just scanning new listings? In a recent webinar, we explored how real estate agents and brokerages are strengthening their community ties (and passively earning business) by capturing local spaces like breweries, churches, schools, recreational facilities, and beyond. Watch the recording to learn how real estate professionals are broadening their reach with their innovative uses of Matterport 3D reality capture.
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WATCH: How to Solve Your Top Two Agent Challenges, Leads and Referrals, with Broker Public Portal with Homesnap
When the real estate community in the Chicago metro area joined the Broker Public Portal (BPP), a pleasant surprise happened in many agents' bottom line: they were able to save upwards of $3000 per month on lead generation. What made that possible and how can brokerages reap the same benefits for their own agents? That's what we explored in a recent webinar with special guest Paul Wells, a Chicago area broker/owner, and executives from Homesnap, the BPP's technology partner. Watch the video recording below to learn more:
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[VIDEO] How Independent Brokerages Are Winning the Fight Against the "Big Boys"
The independent brokerage is experiencing a resurgence, but these small and mid-sized firms face special challenges. In a webinar last week, RE Technology explored how indie brokers are competing against big brands, new brands, and the ever-increasing number of people trying to take away their business. We were joined by a panel of special guests with years' worth of insight and experience into what independent brokerages face in today's market. Watch the recorded webinar below to learn the four main challenges that independent brokerages face, and best practices for overcoming those challenges. Webinar Guests Bondilyn Jolly, VP of Marketing at Elevate and Managing Partner of 3sixtyfive.agency Frank Chimento, VP Broker Relations at Elevate Justin Falb, Managing Broker of Oceans Luxury Realty Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and guest Bondilyn Jolly. 1:31 - Bondilyn starts the conversation by introducing Frank Chimento and Justin Falb. 3:30 - Bondilyn shares stats on the growth of the indie brokerage, and asks why brokerages and agents are choosing to go the independent route. 4:36 - Justin shares what motivated him to go independent. 8:19 - Broker challenge #1: Technology 18:57 - Broker challenge #2: Agent core services 26:00 - Broker challenge #3: Analytics and insights 43:05 - Broker challenge #4: Training and support 50:05 - How brokers can learn more about boosting their productivity with Elevate BOSS, and download a free copy of "The 27 Most Influential Words That Brokers Should Use While Recruiting." 54:23 - Question and answer segment. Next Steps Learn more about Elevate BOSS Request a consultation to download a free copy of "The 27 Most Influential Words That Brokers Should Use While Recruiting" Register for our next broker webinar, Learn how to solve your two most nagging agent challenges, Leads and Referrals, with Broker Public Portal with Homesnap Register for our next agent webinar, Do you fear anonymous reviews? Take back control of your online profile today.
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WATCH: Broker Public Portal with Homesnap - Take Charge of Your Listings
Paying too much for your leads? How does a price tag of $0 sound? That's how much agents and brokers across the country are paying, thanks to the Broker Public Portal with Homesnap. Available to over 1,000,000 agents, the Broker Public Portal is an industry-lead initiative that's upending the dominance of portals like Zillow--and ending the need for agents to pay for leads generated from their own listings. In a webinar last week, we learned all about the Broker Public Portal with Homesnap and what it can do for brokerages and their agents. Watch the recording below to hear from David Howell of McEnearny Associates and see a demo of Homesnap Pro and all its best features. Then, be sure to claim your share of the 1,000,000 free leads generated by Homesnap each year!
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[Video] The Secret Ingredient for a Record Breaking Year
"If an Apple data scientist and a US intelligence analyst had a baby, and that baby went into real estate marketing," it would look a lot like predictive marketing tool Totomic. At least that's how Totomic CEO Chris Weltzien describes it. It's a fair assessment — Totomic sifts through thousands of consumer and property data points to create a highly accurate profile of your listing's ideal buyer. The platform then lets you target ads to local prospects who match that profile. This means you spend money only on those most likely to buy, and save money compared to campaigns with a less precisely targeted audience. Weltzien joined us for a recent webinar, along with Greg Sundberg of Moxi Works, a back office platform that connects over 30 different broker tools, including Totomic. Together, they showed how connecting high-end consumer intelligence to your ecosystem of existing tech tools can win more deals for your firm and set you on the path to a winning 2018. Did you miss the live webinar? No worries, you can check out the video recording below. Hear what Weltzien, Sundberg, and brokerage executives Jessica Frushtick of Pacific Union and Ryan Hildebrant of Seven Gables Real Estate in Orange County, Calif. have to say about creating a record-breaking year.
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Online Leads Don't Suck. Your Conversion Rates Do. (11/9)
Wednesday, November 9, 2016 at 10:00 AM PDT Are you generating enough online leads to make a significant impact on revenue? Are your online leads ready to transact? Do they yield fruit for your agents? If not, let's talk. Let's talk about an easy solution that converts at a higher rate with no additional effort required from your agents or support staff. A solution that delivers the personalized experiences consumers now expect. In this exclusive RE Technology Webinar, we'll walk you through easy ways to identify key types of consumers and deliver personalized communication that gets twice the engagement rates of the industry average. We'll answer your questions on data-driven consumer engagement and demonstrate how other real estate professionals use data to increase online conversions and drive revenue as illustrated in our exclusive white paper. Onboard Informatics is a leader in data-driven engagement with 14 years of experience in real estate data. We have information on all 150 million properties in the country and their surrounding areas. We combine our data and experience to create impactful data-driven solutions. As more consumers gravitate online to find their next home, having these types of turnkey solutions will put you ahead of the competition as you advance with the latest data-driven technology. Join us November 9 as we demonstrate this technology, teach you easy ways you can incorporate these improvements, and answer your questions on improving online lead conversions. Register now!
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Video: The Real Estate Success Showcase
There are a lot of lead generation and management solutions on the market. It's easy for brokers to spend a lot of money trying out new solutions, but how wisely are you investing your money? That's what we asked Craig Reger, the principal broker for the Craig Reger Group in Portland, Oregon in our live webinar last week. A self-described "non-tech savvy guy," he shared how he finally found one solution that he considered a wise investment. If you missed the event, you can catch the whole conversation in the video below.
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Video: Convert Leads and Close Sales for Less
Converting leads into sales is both an art and a science. Finding leads and keeping them engaged through the buying takes both discipline and insight into consumer psychology. Today, we co-hosted a webinar with Onboard Informatics and Commissions, Inc. to uncover techniques that let consumers know us, trust us, stays with us right through closing. Our panelists shared 21 actionable tips for accomplishing this, which you can see in the webinar recording below. For brokers and agents short on time, you can check out our summary of all 21 tips on the next page.
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What Serious Buyers Want: Local Market Knowledge
Did you miss the kick-off of our October webinar series on Tuesday? We teamed up with Florida broker Richard Eimers and VOW provider Quantum Leads to explore how giving customers what they want--more data--is the key to capturing more leads. While consumers may start their search on big portals like Zillow and Trulia, studies show that serious home buyers prefer sites run by local real estate professionals. Why? Because consumers that are ready to buy are looking for genuine knowledge of the local market that the portals' generic AVMs simply can't provide. Watch the webinar above to learn more about an easy way to give consumers the data they're looking for, or check out our notes on the next page. Prior to using Quantum Leads, Richard Eimers worked with three third-party IDX solutions. They were all fine, he told us during the webinar, despite his feeling that there was still something missing. "Really, the only question they were addressing was what's for sale. I found that the needs and the desires of the buyers as we spoke to them after they came into the office is that they wanted more information." And information is exactly what a website like Quantum Leads provides--info on active, pending, sold, and even expired listings. For any property, a Virtual Office Website can provide complete data, including when the seller came on the market, at what price, how many times they listed, and more. "That makes for a more intelligent buyer," Eimers said. "The buyer that comes into our office when with depth and wealth of information makes our jobs much better. Rather than showing them 20 properties, we're showing them six properties, and when they come in, they're ready to buy. When they're in and they've looked at those properties, they already have a sense of value. We don't have to sit there and re-educate them--they're educated. They know what the competing properties have sold for. So when we write an offer, we're not writing lowball offers, we're writing reasonable offers and we can negotiate these things. We can negotiate fast and easy. It is an unbelievable pleasure to work with knowledgeable buyers." VOWs can be useful to sellers, too. "We have found many times that sellers have been coming to these websites and they're becoming knowledgeable about, Oh, this is why my property didn't sell," Eimers explained. "We can talk to them more intelligently also. I think that education has been the most important part of it." The consumer facing side of Virtual Office Websites is only one half of the story, though. Quantum Leads offers brokers the ability to manage their leads and their agent all from one back-end solution. You can learn more in our product review, or watch the webinar for a live demo.. Next Steps Visit Quantum Leads' website to learn more Explore more VOW solutions in our Product Directory Read more articles about Virtual Office Websites Join us on Tuesday, October 15 to learn How to optimize your workflow with Cartavi, or find more free webinars
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Rewind! 3 Videos from our October Webinar Series
Did you miss our October webinar series? Never fear--we recorded them for you! Even better, we've made it easy to catch up. Check out the recordings of each webinar below. Make Your Business Explode with a Powerful Lead Generation Program October 8, 2013 Why do home buyers end up on third party portals like Zillow and Trulia, time and again. It's because even though the data on these websites is often inaccurate, they provide a more complete market picture than agent and broker sites do. So how can real estate professionals compete with third party portals? By giving consumers what they want--more data! We teamed up with Quantum Leads to teach our readers how to do just that. Watch the video below to learn how to attract potential new clients directly to your website, and keep them there. Say goodbye to paying for promotion on third party portals! Read our Product Review to learn more about Quantum Leads.
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What Serious Buyers Want: Local Market Knowledge
Did you miss the kick-off of our October webinar series on Tuesday? We teamed up with Florida broker Richard Eimers and VOW provider Quantum Leads to explore how giving customers what they want--more data--is the key to capturing more leads. While consumers may start their search on big portals like Zillow and Trulia, studies show that serious home buyers prefer sites run by local real estate professionals. Why? Because consumers that are ready to buy are looking for genuine knowledge of the local market that the portals' generic AVMs simply can't provide. Watch the webinar above to learn more about an easy way to give consumers the data they're looking for, or check out our notes on the next page.
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