WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things. Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts. We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)! Webinar Guests Dan Stewart, CEO, Happy Grasshopper Randall Martin, top producer at CB&A REALTORS® Chris Drayer, CEO and Founder, Revaluate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the panelists. 1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships. 5:51 - Randall Martin shares how much of his business comes from cultivating relationships. 9:01 - The issues behind agent adoption of broker-provided technology. 15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper. 18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents. 20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move. 23:27 - Dan gives us a live demo of Chirp. 33:38 - The difference between campaigns for new leads vs. existing contacts. 35:20 - Randall shares the analytics that his Chirp campaigns see. 43:24 - Dan on what Happy Grasshopper offers brokerages. 47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move. 49:54 - Q&A session. 57:23 - How to learn more about Chirp, or sign-up for the service. 1:00:30 - Dan and Randall wrap things up with an impromptu guitar session! Next Steps Learn more at HappyGrasshopper.com/Chirp Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Register for our next webinar, Why 40% of condo transactions fail and how MRED is fixing it for their subscribers Watch more webinars
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WATCH: Connect with Clients During a Life-Changing Event
Wouldn't it be nice to know which contacts in your database need a real estate agent right now? Thanks to technology powered by artificial intelligence, that's no longer a pipe dream--that's today's reality. This week, we hosted a webinar that explored a new player on this scene, Lead Scoring 360 from HomeActions. Lead Scoring 360 can help real estate professionals identify warm leads--including those who are going through a major life event like a marriage, divorce, birth, death, and beyond. Watch the recorded webinar below to learn how this AI-powered technology can predict which leads you should reach out to next: Webinar Guests Albert Clark, President, HomeActions Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:40 - Albert Clark on how building relationship capital using email marketing and artificial intelligence can help you focus your efforts on warm leads in your database. 2:28 - An introduction on how HomeActions works and how it can help real estate pros identify warm leads. 26:19 - How to position yourself to help those going through life changes—divorce, death, birth, etc.—using HomeActions' latest product, Lead Scoring 360, an AI-powered marketing tool. 28:35 - How Lead Scoring 360's 'Move Score' predicts who is most likely to move in the next 3-6 months. 34:17 - Albert shares how HomeActions' subscription model works and answers audience questions. 1:00:40 - How to learn more about HomeActions and Lead Scoring 360. Next Steps Learn more about HomeActions on their website To get started or learn more, email Albert Clark or text him at 570-510-3507 Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Register for our upcoming webinar: Introducing Chirp™: The easiest, most engaging relationship software that agents and brokerages agree about! Watch more webinars
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[WATCH] Prospect, Nurture and Close: Not as Easy as It Seems
Want a way to increase your visibility and generate goodwill towards your business with your database? You can do all that, plus identify exactly which contacts are most likely to transact or engage in conversation with you by using a combination of quality content, artificial intelligence, and predictive metrics. Last week, we hosted a webinar with Albert Clark of HomeActions. On its face, HomeActions is a newsletter full of quality content that helps agents nurture their sphere of influence. Behind the scenes, however, HomeActions' sophisticated system monitors how your database responds to the content you send and identifies warm leads and predicts which contacts are most likely to buy or sell a home in the near future. How can a real estate content platform do all that? Watch the webinar recording below to find out: Webinar Guests Albert Clark, President, HomeActions Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:57 - Albert Clark shares why more consistent outreach leads to more business, and the top reason agents struggle with nurturing and closing leads. 6:22 - Statistics on how well consumers remember their Realtor after a transaction (hint: not well). 7:48 - How HomeActions helps Realtors build relationships via e-newsletters. 11:00 - How "trigger content" lets agents open up a conversation with contacts that have read a specific article in their newsletter. 16:02 - Everyone wants to know what the house down the street sold for—here's how to leverage that natural curiosity to your advantage. 18:32 - Albert shows the type of article that drives traffic to an agent's "Contact Me" page. 24:05 - A deeper look into the conversation generating content that HomeActions offer. 27:17 - How teams can leverage HomeActions. 28:07 - Why being an advocate for homeowners drives connections, and how to be an advocate through content. 30:16 - Predictive metrics within HomeActions help agents understand who in their database is most primed to engage in conversation. 39:36 - Built-in feedback on every article helps agents know what content is performing, and helps identify potential referrals and warm, ready-to-transact leads. 41:18 - HomeActions also includes email blasts that agents can send out between their scheduled newsletters. 42:13 - Is Zillow coming after agents' contacts? How to fight back with HomeActions' Neighborhood 360 widget. 47:49 - Albert discusses the return on investment agents get with HomeActions. 49:05 - Summary of what was discussed, how content helps agents nurture leads, and how HomeActions can help. 51:51 - A look at HomeActions' new "Discovery Engine" and lead scoring system, which use artificial intelligence and big data to reveal which people in your database are most likely to transact in the next 3-6 months. 58:14 - Albert goes over HomeActions' subscription options. Next Steps Learn more about HomeActions on their websiteTo get started or learn more, email Albert Clark or text (570) 510-3507 to be sent an order form
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Video: Winning With Digital Prospecting
Last week, real estate pros who attended our webinar, "The Game Changer for Real Estate Agents: Winning With Digital Prospecting," discovered what every agent's greatest asset is and how to leverage it. If you missed the webinar, don't worry. We recorded it for you! To learn more, check out the recording below or click through to our notes on the next page.
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The Secrets to Email Marketing Success
Last week, agents from across the country joined RE Technology to learn more about a powerful way to stay in touch with their database. In "Power e-Prospecting Made Simple," we talked to three different real estate agents about how they use email newsletters to stay top-of-mind with their sphere of influence. To learn more, check out the recorded webinar below or click through to our notes on the next page.
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