WATCH: Introducing Chirp, the New Relationship Software from Happy Grasshopper
We all know that real estate is a relationship business. And we all know the things we "should" do to maintain our relationships--call past clients, send them emails, reach out by text--but it's not always easy to find the time or motivation to do these things. Enter Chirp, a new relationship platform from Happy Grasshopper. Each year, Chirp sends out 17 "non-salesy" emails, 6-12 conversation starting texts, and 6-12 friendly ringless voicemails to your database to nurture your relationship with your contacts. We learned all about Chirp in a recent webinar and how one top Realtor uses it to build his relationships—and his business. Check out the webinar below (and make sure you watch through to the end to see the impromptu guitar duet)! Webinar Guests Dan Stewart, CEO, Happy Grasshopper Randall Martin, top producer at CB&A REALTORS® Chris Drayer, CEO and Founder, Revaluate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the panelists. 1:15 - Dan Stewart introduces the topic and emphasizes the importance of relationships. 5:51 - Randall Martin shares how much of his business comes from cultivating relationships. 9:01 - The issues behind agent adoption of broker-provided technology. 15:01 - Randall explains what happens when he sends out a "Chirp" from Happy Grasshopper. 18:00 - Dan shares the genesis of Chirp and what it does for brokers and agents. 20:50 - Chris Drayer on how Revaluate's integration with Happy Grasshopper helps agents identify contacts that are ready to move. 23:27 - Dan gives us a live demo of Chirp. 33:38 - The difference between campaigns for new leads vs. existing contacts. 35:20 - Randall shares the analytics that his Chirp campaigns see. 43:24 - Dan on what Happy Grasshopper offers brokerages. 47:20 - Chris on how Revaluate works within Happy Grasshopper to identify those most likely to move. 49:54 - Q&A session. 57:23 - How to learn more about Chirp, or sign-up for the service. 1:00:30 - Dan and Randall wrap things up with an impromptu guitar session! Next Steps Download Randall Martin's case study: How One Email Generated $2M in New Business in One Day Learn more at HappyGrasshopper.com/Chirp Read articles about Email Marketing, or explore more Email Marketing solutions in our Product Directory Watch more webinars

[Video] Go 100% Digital, from Lead to Close
As technology transforms the real estate industry, brokerages are turning to a completely digital strategy, or what's become known as a lead-to-close strategy. On Tuesday, brokerage leaders who have implemented this strategy in their own companies shared their insights with us during a live webinar. What tools and methods are they using to help them accomplish this? To find out, watch the webinar recording below: If you don't have time to watch the full hour-long recording, here's a cheat sheet to help you find the segments most relevant to your business. Just skip ahead to the time indicated to view that portion. 0:00 - Introduction. Meet our panelists, and learn about the recent shifts and trends in real estate technology. Find out how agents fit into the digital 'ecosystem' of the 20+ apps they use over the course of a transaction. 7:00 - Meet Scott Crowley, SVP and Chief Information Officer, Berkshire Hathaway - Fox & Roach. In addition to brokerage services, Crowley's company offers mortgage, title, and insurance services. "What we tried to put together was a system that basically can sit over top of all four of those core business units and help them to function better at an enterprise level," he says. Berkshire Hathaway - Fox & Roach wanted to move customers through all four business units seamlessly. Crowley says they wanted to manage their digital assets in real time in a way that generates revenue building opportunities. They company wanted to "see if there is a better way to try to run our brokerage."