[Video] Go 100% Digital, from Lead to Close
As technology transforms the real estate industry, brokerages are turning to a completely digital strategy, or what's become known as a lead-to-close strategy. On Tuesday, brokerage leaders who have implemented this strategy in their own companies shared their insights with us during a live webinar. What tools and methods are they using to help them accomplish this? To find out, watch the webinar recording below: If you don't have time to watch the full hour-long recording, here's a cheat sheet to help you find the segments most relevant to your business. Just skip ahead to the time indicated to view that portion. 0:00 - Introduction. Meet our panelists, and learn about the recent shifts and trends in real estate technology. Find out how agents fit into the digital 'ecosystem' of the 20+ apps they use over the course of a transaction. 7:00 - Meet Scott Crowley, SVP and Chief Information Officer, Berkshire Hathaway - Fox & Roach. In addition to brokerage services, Crowley's company offers mortgage, title, and insurance services. "What we tried to put together was a system that basically can sit over top of all four of those core business units and help them to function better at an enterprise level," he says. Berkshire Hathaway - Fox & Roach wanted to move customers through all four business units seamlessly. Crowley says they wanted to manage their digital assets in real time in a way that generates revenue building opportunities. They company wanted to "see if there is a better way to try to run our brokerage."
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Video: Want Each of Your Agents to Sell 1 More Listing This Year?
What would it mean to your brokerage's bottom line if each of your agents got 12 more warm leads this year? What if each agent won one more listing this year? We explored these questions and more in our latest RETechinarâ„¢ on Tuesday. What's more, we took an in-depth look at a tool that can help agents nurture their contacts and close more business. But if you missed the webinar, don't worry! We've recorded it for you:
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