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Friday Freebie: Let AI Power Up Your Marketing with this 60-day Trial
The average real estate agent is required to wear a lot of hats: sales guru, housing market expert, advisor, marketer, and more. Outside of hiring an assistant, how can agents take back some of their valuable time? Enter artificial intelligence. Since late 2022, real estate agents have been leveraging AI tools like ChatGPT to help them with a variety of tasks. Today, the power of AI has also been integrated into several top real estate apps. Today, we're going to introduce you to one of those apps. Constant Contact is a name synonymous with email marketing, but did you know it also offers social media and SMS marketing all in one place? Even better, Constant Contact now offers an integrated AI assistant that can write campaign messages for you based on just a few keywords. See it for yourself! RE Technology readers can try Constant Contact free for 60 days in this week's Friday Freebie. Read on to learn how to claim your free trial… Free 60-day trial of Constant Contact's AI-powered marketing tools Don't know what to say in that marketing email? Not sure if a subject line will catch your audience's attention? Let AI do the heavy lifting for you! Constant Contact's AI can even write variations of the same social post for each platform that you use. Additionally, Constant Contact goes the extra mile to ensure that your emails are delivered. When Google and Yahoo implemented email authentication requirements in February, Constant Contact stepped up to assist their customers. Watch Constant Contact CEO Frank Vella explain: Here's what you'll get in your 60-day free trial of Constant Contact: Email and social media marketing management in one solution Customizable automation workflows Built-in AI marketing assistant List-building tools and sign-up forms Integrations with real estate tools like WiseAgent, Zillow, dotloop, BoomTown, and more Pre-designed templates and a drag-and-drop email editor Comprehensive analytics to monitor campaign performance and help you fine-tune your marketing strategy And more! Free up your time and make marketing your business easier than ever. Claim your FREE 60-day trial of Constant Contact today! Related reading 8 Ways to Leverage the Magic of AI for Real Estate Marketing [WATCH] Empowering Real Estate Professionals: Constant Contact CEO Shares Insights and Strategies Recruitment and Retention Tactics: How Brokerages and Teams Can Leverage Constant Contact [WATCH] AI Magic for Real Estate Marketing: Unlocking Real Estate Marketing Excellence with AI

What Real Estate Agents Need to Know About Google Core Updates and Google Algorithms
Google regularly updates its search algorithms to improve search results for users. These updates can impact the visibility of websites in search results. While some updates are minor tweaks, others are major algorithm changes that significantly alter how sites are ranked. Real estate agents need to stay up-to-date on Google algorithm changes to ensure their websites and online content remain optimized for high rankings and traffic. Today, in this article from a series of specialized articles on real estate SEO, we will discuss this issue. What Are Google Core Updates? Google routinely releases broad algorithm updates, known as core updates, to improve its search results. These updates tweak how Google's ranking systems evaluate websites and web pages. The goal is to better match what people are searching for on the internet. Core updates can impact search rankings across the web, including real estate websites and listings. Your site and content may go up or down in rankings after an update. How Core Updates Impact Real Estate Website Rankings Google releases core updates a few times per year to improve its search algorithms. These updates can cause major fluctuations in site rankings as Google reassesses the quality and relevance of pages. Your real estate website may gain or lose positions, impacting traffic and lead volume. Preparing for Google Core Algorithm Updates To prepare for potential impacts from a core update, focus on optimizing your content and online properties. Double-check that all content on your website is high quality, accurate, and helpful for users. Google values content that provides real value to searchers, so prioritize giving website visitors useful information over overly self-promotional content. It's a good idea to monitor your search analytics and traffic closely after a core update rolls out. Check your search rankings and traffic to see if there are any major changes. If your rankings or traffic drop significantly after an update, it may indicate an issue with your website or content that needs to be addressed. Don't make major changes right away, but evaluate potential issues and develop a plan to resolve them. While core updates can be worrying, focusing on providing high-quality content and services, keeping your website optimized, and closely monitoring the impacts can help minimize negative effects. FAQs on Google Core Updates for Real Estate Agents Why Do Google Core Updates Matter to Real Estate Agents? Google is the dominant search engine, with over 70% of the search market share. Ranking prominently in Google search results is critical for real estate agents to drive traffic to their website and generate new leads. A Google Core update can significantly impact search rankings, either improving or reducing your position in results pages. Your website may gain or lose a large volume of traffic, impacting your lead generation. What Can I Do If My Rankings Drop After an Update? Double-check that your website is still mobile-friendly and contains no technical issues. Fix any problems immediately. Review your content and do an audit of page quality. Look for any content that seems low value, thin, or keyword-stuffed, and improve or remove it. Continue monitoring your keywords and ranking. It can take time for changes to fully roll out after an update. Where Can I Learn More About Core Updates? There are lots of resources about it, but the best and most trustworthy resource is Google Search Central. To view the original article, visit the Realtyna

[WATCH] AI Magic for Real Estate Marketing: Unlocking Real Estate Marketing Excellence with AI Innovations
Have a marketing headache? Get pain relief with AI-powered marketing tools! In this webinar, we learned how artificial intelligence can help you create and build effective marketing emails, social media content, text messages and campaigns in a snap. Watch the video below to learn how Constant Contact's AI-powered tools make marketing more effective, easier — and more attractive to your target audience. You'll also learn: Best practices for email, social media, and text message marketing How to create value in your marketing content Real estate content ideas How to develop a multi-channel marketing plan and automate it with AI And more! Webinar Guests Stephanie Alfonso, Senior Director of Vertical Innovation at Constant Contact Matthew Montoya, Senior Manager, Partner - Go-to Market at Constant Contact Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson leads the introduction of the topic and panelists. 4:56 - Poll: What's your experience with AI? 6:10 - Stephanie Alfonso introduces the webinar agenda. 7:09 - How is AI being used in real estate marketing today? 8:06 - Challenges agents face when it comes to branding and content creation. 8:52 - Value in content creation. 10:23 - Content creation: your brand, your connections and your customer. 11:08 - Matthew Montoya on why email marketing is still so effective. 17:15 - Using AI in real estate marketing: is it trustworthy? Stephanie shares common agent fears. 18:10 - Benefits of AI in real estate marketing. 20:28 - Real estate email content ideas. 23:19 - How to build an email that caters to today's shorter attention spans. 25:09 - How to structure a marketing email message. 26:34 - How clickable images help you track and understand who reads and interacts with your email. 28:44 - Email subject line ideas. 30:55 - How Constant Contact ensures your email gets delivered. 32:14 - Live demo of how Constant Contact's built-in AI helps you build emails easily. 37:45 - Using social media to create clients for life. 42:37 - Live demo of Constant Contact's AI-powered social media content tools. 44:58 - Intro to text message marketing, including best practices. 47:21 - Live demo of Constant Contact's AI-powered text message marketing tools. 49:12 - How to develop a multi-channel marketing plan and automate it with AI. 52:23 - Live demo of Constant Contact's new, AI-powered Campaign Builder tool. 55:26 - Why authenticity is everything in marketing. 57:16 - How to claim your FREE 60-day trial of Constant Contact. A Special Offer for RE Technology Readers Ready to try the magic of AI content creation yourself? RE Technology readers can get a FREE 60-day trial of Constant Contact, no credit card required. Next Steps For questions or more information, contact [email protected] Claim your free, 60-day trial of Constant Contact Read articles about Email Marketing, Social Media and Text Message Marketing Explore more Email Marketing, Social Media and Text Message Marketing solutions in our Product Directory Watch more