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For Baby Boomers, showcase the property's timeless charm; for Millennials and Gen Z, emphasize the property's Instagrammable and shareable aspects.
Virtual Tours for the Win
In a fast-paced world, convenience is key. Virtual tours are an excellent way to cater to all generations, allowing...
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Buyers in 2024 are leaning towards realtors who offer immersive virtual tours, detailed online listings, and instant communication channels. This trend underscores the importance of a strong online presence for Realtors, highlighting the need to invest in virtual tour technologies and digital...
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Virtual Tours: Step into Serenity
Take your marketing game up a notch with virtual tours. Let prospective buyers virtually step into the tranquility of the outdoor spaces. A 360-degree view of a beautifully landscaped garden or a cozy fire pit area can transport them from their living room to a...
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Newsletters, virtual tours, and listing updates," Danny said.In addition to communication, Danny always brings up to his clients how important feedback is in the home selling process. "Other agents don't monitor the feedback responses enough," he stated. "We monitor responses on a daily basis and...
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For sellers, they have a full marketing suite with flyers, postcards, virtual tours and, of course, the ability to market that seller listing up through the portals – Trulia, RealEstate.com, etc.One of the advantages that Market Leader has developed in the marketplace is training. They learned...
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I am not going to go into all of the arguments against syndication but want to comment on one notable argument--that syndication sites have "valuable" listing data (copy, photos, virtual tours, etc.), which the real estate listing agent and broker spent their time and money creating. Everyone with...
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Today's real estate firms, franchise or otherwise, need to provide a robust marketing solution for agents that especially support them with digital marketing tools: video, virtual tours, eMail marketing, and social media marketing. In an announcement today, Coldwell Banker announced a partnership...
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The best way to get multiple offers is through high-quality and consistent marketing, both in print, online, and in-person.
Good staging
High-quality listing photos and videos
Virtual tours
Virtual or in-person open house
Social media campaign
Listing site
Flyers
Lawn signs
A tool...
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These include high-end photography, drone imagery, floor plans, virtual tours, and other marketing services. When combined with Matterport digital twins and collaboration tools, the newly expanded solution not only helps brokerages and agents save time with an easy-to-order and comprehensive...
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"This update follows the release of other offerings like Real Time Tagging and iGUIDE Preview, which uses computer vision and deep learning AI models to deliver virtual tours and interactive floor plans within minutes of completing a property scan. This latest update is intended to improve the...
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Accurate measurements, together with precise floor plans, communicate value to both the buyer and the seller.
Ugly measurements mar the real estate industry, bad measurements interrupt the consumer's journey, but good measurements are like a Shakespearean sonnet that allow for accurate rhythm and...
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By comparison, ad placements and conventional local media often provide no insight into whether or not you're getting ROI.
Let's look at some concrete ways you can boost your marketing results:
Balance Open Houses with Virtual Tours - In the "before times," open houses had the potential to...
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In the dynamic world of real estate, staying ahead of the game is all about embracing innovative strategies that capture the attention of potential buyers.
One such strategy that has taken the industry by storm is live streaming.
So, grab your smartphone and get ready to dive into the exciting...
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Invest in professional photography and videos to showcase your listings and engage visitors.
Offer virtual toursIn today's digital age, virtual tours are a game-changer. Provide immersive 3D tours of your listings to give potential buyers a true sense of the space.
Incorporate live chat...
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This is helpful when you're showing properties, but depending on how the sun hits your house, knowing where it is could be a big benefit for taking prime photos, too.
To hear more about this topic, check out Snapshot podcast episodes #74, #66, #58 and #48.
To view the original article, visit the...
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Tips for better virtual tours
Create a shot list
Angles matter
Start outside or at the home's best feature
Natural viewpoints
Lighting
Time of day
Lights on/off
Stage furniture/objects
Show off outside spaces
Clean!
Conform to MLS rules for branding
3. Tips for virtual...
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This is helpful when you're showing properties, but depending on how the sun hits your house, knowing where it is could be a big benefit for taking prime photos, too.
To hear more about this topic, check out Snapshot podcast episodes #74, #66, #58 and #48.
To view the original article, visit the...
MORE >
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But, this is perhaps not as surprising as it might be in previous years; thanks to the growing prevalence of virtual tours, there's been an upward trend in buyers' openness to purchase a home sight unseen.
We also found a strong correlation between the number of showings sellers' homes had, and...
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Virtual tours are hot because they allow buyers to expand their search territory without having to travel far.
Publish Plenty of Content Especially for Sellers
Like buyers, first-time sellers don't usually jump in without doing research beforehand. They use online content to piece together a...
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The Space Jam competition featured four companies who leverage the Matterport software development toolkit (SDK) to deliver additional features around a Matterport scan.
Matterport, now a publicly traded company, continues its growth both domestically and internationally as the leader in property...
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