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Advertising on ActiveRain
ActiveRain is a free networking and online marketing platform designed for real estate professionals to network, share resources and create blog personas. Agents on Active Rain share information and learn about technology, social media, and marketing to help real estate people evolve their businesses. ActiveRain offers targeted advertising opportunities for anyone looking to connect with consumers or with other real estate professionals. Advertising options include: Daily Sponsored Post: The top position on the ActiveRain Feature Board is now available for paid placement. Sponsored posts run for 24 hours, from 12:00am to 11:59pm Pacific. Automated Network Ads: ActiveRain offers the ability to run 125 x 125 tile ads (shown in green) on all non-blog network pages: Login, Search, Groups, Blogs, and My Home. Ads are pulled in rotation from a maximum of 100 sponsors. Channel Sponsorship: Sponsors maintain an exclusive presence within their sponsored channel (highlighted in red), with both channel banner and tile ads (highlighted in gold) appearing above the fold. In addition, Pro Channel sponsor tile ads appear in rotation with Self-Serve Ads (highlighted in green) on all non-blog pages—login, search, groups, blogs, etc. Corporate Channel: Provides businesses with the ability to start conversations about their products and services and tune into real-time market feedback. In addition to the same banner and tile placements of¬fered on other channels (below), Corporate Channels are featured on the ActiveRain home page. Business Builders: Business Builders is an online marketplace for products and services that can help drive the success of real estate business. It provides a place for professionals to try to build brand awareness and drive traffic to their site. Daily Newsletter: When agents advertise in the ActiveRain multimedia newsletter, their message appears alongside select member-generated content reflecting industry trends and topics. Each newsletter includes six paid ads—one highlighted headliner, two body text ads, one featured video, and two right margin skyscraper ads. The newsletter is generated via email Monday through Sunday.
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Automated YouTube Virtual Tour Marketing System
Tech Media Marketing provides an Automated YouTube Virtual Tour Marketing System to brokers, real estate offices and brokerages. This solution helps real estate professionals integrate their virtual tour videos with social networking sites like Facebook, Twitter and Google Buzz. Tech Media Marketing refers to their solution as a Listing Tool as well as an Agent Recruiting Tool. Tech Media Marketing's videos link back to the office website for more information. The YouTube Channel page provides each office with it's own YouTube "Internet TV Channel" for all of their listings. They also set up a Facebook, Twitter, and Google Buzz page for each office and set up programming to automatically post the listing videos on each of the office Social Networking pages. Every video is branded to the Company and the Listing Agent, including agent photo and mobile phone number. How it works: Tech Media Marketing automates slideshow virtual tour creation, from a data feed directly from their customers' local MLS, IDX vendor or Corporate Entity. Then they post the listing videos on YouTube, Google Videos, Google Buzz, Facebook and Twitter. Each individual listing video is optimized for YouTube and Google videos for higher SEO placement for search terms including Neighborhood, City, Address, Agent and Office for maximum video views. Tracking statistics are available in the Office YouTube Account.
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Dakno's Custom Facebook Fan Pages
Dakno Real Estate Marketing creates custom Facebook Fan Pages for real estate agents, brokers and MLSs. Facebook Fan pages are useful for sharing content, engaging and connecting with more prospects. Dakno states that one of the best ways to take advantage of this opportunity is to customize your Facebook Fan Page. In essence, a Facebook Fan Page is a single site branded solution or mini-website within Facebook. Facebook Fan Pages can be branded to your brokerage or MLS. It can include a personal headshot or banner advertisement. It can feature new home listings or new member benefits. The decision is yours with Dakno's custom designers. Designers will lay out your Fan Page using design elements pulled from your website or blog linking it back to your pages in your website or blog.
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Dream Sweeps™
Dream Sweeps™ - Dream Sweeps™ enables agents to host their own personally-branded monthly sweepstakes on their Facebook Business Pages. It gives people who like, comment or interact with the agent’s page a chance to win $600 in gift cards from popular retailers like Pottery Barn, Target, and Home Depot to put towards their home. HomeASAP provides the prizes and promotes the sweepstakes on the agent’s page throughout the month, building buzz around their brand. When prospects enter the sweepstakes, Dream Sweeps™ captures their information and notifies the agent.https://www.facebook.com/DreamSweeps
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HomeASAP Agent App™
HomeASAP Agent App™ - Created for members of the Real Estate Agent Directory™ (READ) on Facebook, HomeASAP Agent App™ is the easiest way for agents to connect with leads in their area right from their mobile device. Agents receive instant notification when they get a new lead and are able to easily able to send an immediate email or Facebook message to the lead. This all-encompassing app, which also integrates with HomeASAP’s IDX Home Search™ and the Search Alliance™ network, lets agents manage their READ accounts, update their READ profiles, post referrals to Facebook, view recent activity of leads and the homes viewed, sort and manage leads, and adjust Search Alliance™ bid, budget and service area. The HomeASAP Agent App™ is currently available for iOS 9.0 or later (compatible with iPhone, iPad and iPod touch), with Android version coming soon. It can be downloaded for free in the Apple store. Membership in READ is required to use the app, and agents can sign up right within the (READ) app.
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IDX for Facebook, now Globalized
IDX-Buzz powered by Immobel, is a Facebook application that embeds an MLS search directly into an agent or broker’s Facebook page. This service pulls data from the MLS and offers Immobel’s translation service. This Facebook application is available to agents and brokers in participating MLSs. IDX-Buzz was designed to function like a real estate website inside of Facebook. The application includes a listing search, map search, listing details, photos with photo carousel and the agent or broker’s contact information. IDX-Buzz can be customized if desired to better fit into an agent or broker’s marketing platform. Customization includes creating a consistent look and feel across and agent or broker’s existing marketing. Key features include: Displays MLS listings, and offers full MLS / IDX map search – contact information only provided to the agent or broker Fully compliant with local IDX rules Listings come directly from MLS and are updated daily Translates listings into 13 different languages Setup is quick and easy, allowing for integration into the Facebook operating platform Facebook users can “share” the agent’s page with others, virally marketing their listings
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NewPanda: Real Estate Edition
NewPanda helps agents and brokers connect with clients and leads through all the latest channels. From a single easy-to-use online interface, you can communicate to clients and leads through e-mail, text messages, social media and more. New Panda offers a free contact manager as a base. From there, you can purchase à la carte options so you pay for only what you need. The contact manager lets you easily import or manually add your existing contacts. You can sort your contacts into groups for sending custom messages based on interest, association, or however else you choose. The contact manager also includes to-do notes, contact information, mailing labels and more. NewPanda's à la carte options include: Social Tools - If you don't have the time to manage your social networks, NewPanda can deliver carefully planned content to your Facebook, Twitter, or LinkedIn. They offer pages with trackable URLs, custom Facebook pages, and the ability to schedule social posts in advance. E-newsletter - NewPanda can help you deliver beautiful newsletters via customizable e-mail templates. They can provide rich, relevant content, including videos and polls, or you can supply your own. You can even automatically include listings in your newsletter. NewPanda handles all the delivery, unsubscribe and other administrative headaches for you. E-mail Tools - Automated birthday, anniversary, and holiday e-mail messages let you stay top-of-mind with your clients. NewPanda also lets you make customized e-flyers and send them to leads. Mobile Ads - Keep up with on-the-go digital marketing. Just give NewPanda your listing info a receive a voice hotline, interactive text messaging, QR code, mobile webpage, e-brochure, and the ability to track it all. NewPanda can also send you instant lead alerts via text or e-mail when a prospect looks at a mobile ad.
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Page Engage™
Page Engage™ - Page Engage™ simplifies Facebook marketing for real estate professionals by auto-posting compelling, relevant real estate-related images and articles to their Facebook pages. All content is hand-selected by HomeASAP’s team of social media experts for the ability to attract likes, comments, and shares. Page Engage™ helps agents attract and engage more potential buyers, while saving the agent time and energy. Agents can choose how often they wish to post, up to daily, if desired.http://www.facebook.com/READPageEngage
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Personal Profile Website
AgencyLogic's Personal Profile Website acts as your online business card. In addition to listing standard contact information, a Personal Profile Website lets potential clients get to know you by listing all of your social media profiles in one place. They come with short, memorable URLs that are easy to include on flyers, signs, business cards, or other printed materials. Personal Profile Websites take full advantage of Web 2.0 opportunities. You can connect with others with a profile site and even stream your latest Twitter update onto every page. Additionally, visitors can download your virtual business card and share your site via social media. Each Personal Profile Website includes the following pages: Home - This page links to all of your social media profiles and has space for a short introduction Content Stream - Streams your blog posts and Twitter updates into one place About - This page allows for a more in-depth bio that lets clients get to know you better Listings - Automatically ports in your AgencyLogic PowerSite real estate listings Skills - Tag your professional and personal skills, list certifications, languages spoken, and endorsements Work - Show off your experience here by posting your resume or a work summary Contact - Lets clients contact you via form, e-mail, online chat services, or links to your personal websites
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Previsite SocialConnect Solution
The advent of Web 2.0 created a powerful capability to develop a significantly collaborative global solution to leverage the Internet and transform how businesses communicate: Social Media. Social media connects business with consumers and influences where they go, what they buy and what they share within their social network. In North America, social media continues to function as a tremendously powerful role in shaping consumer behavior. These new social networks allow REALTORS® to share, communicate and create a daily relationship with their customers. Today, Facebook is the number one social media tool for real estate professionals doing business in the United States, with nearly 800 million users worldwide! As a Broker, you are acutely aware of the importance of having a strong presence on the Internet plus the merits associated with leveraging social media as a marketing venue (Facebook, YouTube, Twitter, and LinkedIn). Spanning two decades, Previsite’s global experience creating rich media content for the real estate industry uniquely qualifies us to help you build your brand, expose your business, increase website traffic and leads, as well as improve your SEO / VSEO with their product, SocialConnect In a word, we will help you to position you and your business as a premier Social Media Real Estate Specialist.. Are you an agent looking for a simple, affordable and easy way to improve your business and get maximum exposure? Previsite has an ideal tailor made solution for you, too.
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Real Estate Agent Referrals™
Real Estate Agent Referrals™ - Real Estate Agent Referrals™ is a free referral service for Real Estate Agent Directory™ (READ) members. Agents are able to post referrals and find qualified agents to service them, using the Directory for networking and trusted source for finding the right agent for their needs.http://www.facebook.com/RealEstateAgentReferrals
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RealtyPlug
RealtyPlug is a marketing suite that assists real estate professionals in selling more homes. Their service can help ou: Add a real estate search to a Facebook Page Add a real estate search to a website or blog Syndicate listings to the highest-traffic real estate websites Real estate professionals who choose this monthly service will see features added almost continually. Facebook App RealtyPlug makes it easy to add a custom real estate search to a Facebook page – it just takes a few clicks. After it has been added, fans can search, “Like,” share, and send listings directly from your page. Custom Search Widgets With RealtyPlug, users can create an unlimited number of search widgets. It’s easy to add standard and map-based property searches to a website or blog with a single line of text – without IDX. Listing Syndication RealtyPlug distributes listings to the most-searched real estate websites, including Zillow, Yahoo! Real Estate, Trulia, and more. Listings appear on these sites with the agent’s contact information so that any comments/questions/showing requests are sent to the agent. In addition to appearing on third-party sites, listings will also be presented on a user’s Facebook page and on any Featured Listings section on a website or blog. There are also tools to post a listing to Craigslist or Backpage.
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RESAAS
RESAAS provides a social network for real estate professionals to make new connections, strengthen exisiting relationships, and as a platform to share information and resources. RESAAS was built to provide timely and effective communication within the real estate industry for both agents and brokerages which also provides tools and services for you to create your own branded social network that members can utlize to communicate and generate leads.  RESAAS also allows its users to share listings with unlimited high-resolution photos which can be socialized or featured on a profile page. This allows potential home-buyers and sellers on RESAAS to contact agents directly and helps to generate leads while establishing personal connections online.   
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TurnKey Suite™
TurnKey Suite™ - An all-in-one solution, TurnKey Suite™ provides agents with everything needed to build and manage their social presence on Facebook. TurnKey Suite™ includes: • Creation of a new Facebook Business Page (or remodeling of an existing one), with custom-branded graphics, and optimized with lead generating apps. • IDX Home Search™, Facebook’s top-rated MLS search service that makes the agent the point-of-contact for any listing, and also imports any of the agents’ own active listings. • Page Management – HomeASAP’s team of experts will increase traffic and engagement to the agent’s page using handpicked real estate content. • Marketing Consultation – HomeASAP’s team of Marketing Consultants provide the agent with consulting on their Facebook marketing, providing tips and helping with Facebook advertising, if desired by the agent. https://www.facebook.com/TurnKeySuite
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Virtual Results Custom Facebook, Twitter & Posterous Pages
We provide a comprehensive social media branding package for those who want to present a unified brand no matter where someone may come across you online. The missing piece of social media is conversion. There are no conversion tools built into Facebook, Twitter, Posterous, YouTube, or most of the other social media sites you may be using on a daily basis. No matter where someone finds your content online, a social media branding package will maximize the chances they realize you are a real estate professional capable of helping them with their next transaction.
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Writing Services from RE Technology
Let’s face it, you don’t have the time or the bandwidth to create content on a regular basis. Even if you had the time, your efforts are better spent on business development or using your own unique skills. Now, you can leave the writing to us. We have a solution for you – our new suite of Writing Services. Why Choose RE Technology Writing Services?There are many reasons to choose our Writing Services. Our content is of the highest quality. We are experts in the real estate industry, making us uniquely qualified to write industry-related content. We understand the principles of branding and brand management. We’ll make sure your copy clearly articulates the factors that set you apart from your competition. We’ll schedule a phone conference to discuss your ideas and requirements. We’re seasoned professionals, so we can ensure quick turn-around and time efficiency. The Details Services AvailableIf you want it, we can write it. In general, our most popular services are: articles, press releases, directory profiles, blog posts, and Web pages. PlacementSo where will all this fantastic content live? You own it – put it anywhere you’d like. With your permission, we’ll place it on a variety of sources to ensure maximum exposure. The content can be posted on www.retechnology.com, your blog, your website, and social media sites (i.e. Facebook, Twitter, LinkedIn). FrequencyWe can write up to one article per week for each client. However, if you require more content for a time-sensitive project, we will work with you to make special arrangements.
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