RPR for Brokers

Easy Hacks for Prospecting and Marketing Automation Success
Have you ever wished you could connect RPR (Realtors Property Resource®) to your CRM, or maybe directly to Canva for prospecting and farming? Well, we're not quite there yet, however there are a few things you can do to "hack" the system and be on your way to prospecting and automation success. Before we jump in, if you're just getting started in real estate or want to give your database a boost, be sure to check out this previous article: How to Build your Neighborhood Database From Scratch. Think of it as some prerequisite reading to this article. You'll get an understanding of what datasets are available to you from RPR and all the info you need on RPR's Mailing Labels. Now you have an understanding of how to set up your CRM and how you can export RPR Mailing Labels. Here's where we take it a step further, beyond pre-formatted labels and right into marketing automation territory: the ability to export raw data via a CSV export. In this article, we're going to take the next step and strategically filter for specific types of prospects. Automate your marketing and targets prospects with these "Recipes" Below are a few "recipes," based on real world scenarios, that you can use with the RPR Advanced Search feature to help you spot target prospects with ease. To drill down and identify Current Renters/Potential Homeowners, follow these steps: Step #1: Click "Research" Step #2: Click "Map Search" Step #3: Search your target area (hint: you can search as small as a neighborhood) Step #4: Click "More Filters" for advanced searching Step #5: Change the search to "Public Records" (you'll want to target less than 500) Step #6: Scroll down to "Miscellaneous Fields" and make sure "Absentee Owner" is selected Step #7: Make sure "Time Owned" is selected to the 5-10 and 10-15 year groupings Step #8: Click "Update and Search" Step #9: Click "Mailing Labels" Step #10: Select "CSV" Step #11: Make sure the "Address Type:" is "Property" Step #12: Change the "Addressed To:" field to "Current Resident" or to "Custom Name" and fill it out with something like "Future Homeowner" Step #13: Select "Absentee Owner" as the "Occupancy Type" Step #14: Run full list, or narrow records to export Target: Potential Home Sellers Follow steps 1-5 from above, then continue with: Step #6: Scroll down to "Miscellaneous Fields" and make sure "Owner Occupied" is selected Step #7: Make sure "Time Owned" is selected to the 5-10 and 10-15 year groupings Step #8: Click "Update and Search" Step #9: Click "Mailing Labels" Step #10: Select "CSV" Step #11: Make sure the "Address Type:" is "Property" Step #12: Change the "Addressed To:" field to "Owner Name" Step #13: Select "Owner Occupied" as the "Occupancy Type" Step #14: Run full list, or narrow records to export Need Help? Take a step-by-step guided tour of the two examples above. From here, you can take these lists and add additional columns to your sheet that would match your CRM (ie: "Status" and then set it to say "Prospect-Buyer" or "Prospect-Seller,") this can work with Google Sheets or your CRM of choice. If you're working with a CRM, instead of additional columns, when you're importing your contacts, simply apply flags or categories directly within your platform to help keep your contacts organized. But, let's not stop there, let's set up an automation that can do all of that for you… Making automations and RPR work for you The beauty of this workflow is the ability to essentially take this data right from RPR and apply it directly to your CRM or Google Sheets contact list. Then using preset triggers with tools such as IFTTT, Zapier and Canva, you can create a multitude of marketing automations that will cut down the manual labor of simple marketing tasks. In this next example, we're going to show you how to take the exports above and connect them directly to Canva to complete a postcard that you've prepped with the most current Market Trends Data and then print it with all of your prospect's data added to it. To get started, head over to RPR's Resource Center and choose a Canva postcard template that you'd like to work from. Be sure to select "Use template for new design" to get started. Next, add your photo and update your information for both sides of the postcard–you don't want to accidentally send your mailing out with filler text. Write a compelling introduction of yourself and why it's a good time to buy; better yet, read on and we'll show you how to let our Market Trends ScriptWriter powered by ChatGPT help you craft the perfect message! Before we add our contact data, let's update the Market Trends information with the latest stats. When you're in RPR, head up to Research, then click Residential Market Trends and search for the geography that you executed for your export. This ensures that the data matches the postcard template with the month and the correct data points. Now we're ready to add our prospect's info to the Canva doc! PRO TIP: Looking for the perfect copy to go with your postcard? Click "Create Script" to give our AI-powered Market Trends ScriptWriter a try. You can easily generate Metric Analyses and Social campaigns, and the copy generated can easily flow into to your postcard. From the left side navigation menu, go to "Apps," and go down to "More from Canva" and select "Bulk create." Maybe in the future, there'll be a "Bulk create from RPR," but for now, select "Bulk create." You essentially have two options here, you can manually enter your data or upload a CSV file. Let's click "Upload CSV" select your list, and all of your fields will be listed by the column headers. PRO TIP: Before you upload your list, open it up and delete any extra fields that you think won't be necessary. Since we are prospecting to potential buyers, we won't be needing the owner's information that by default comes with the export. Next, we're going to connect our data to text fields. So, add a few text fields to the backside of the postcard template. For the greeting, make it fun, since you don't know the person who is renting the property, you could address it to "Future Homeowner." For the next text field, right click it and select "Connect Data." Canva will then present you the list of all your data fields, select "Property Full Address," or whichever combination of fields that you need to complete your mailing. After you have set up your data and added all of your personal information and market data, click "Continue." This will take your data and merge it into a new Canva Doc that you can now send out for print. Pretty cool, huh?! To view the original article, visit the RPR

RPR for New NAR Members: The Complete Beginner Series
Five dates, from Nov. 29 - Dec. 13 We know that there are many new challenges to getting started and growing your business. And RPR is here to help. As a REALTOR®, you have access to RPR, an essential tool for every member. RPR is included in your membership dues so there are no extra fees to access the platform. We'll show you how to create an RPR account and ensure your account is properly set up. RPR provides data, tools and property reports to help you get your business up and running. Here's an overview of what you'll find in RPR: Residential and Commercial Property Information Public record and MLS data Pricing and Prospecting Tools Market Analysis Tools Neighborhood information, school data, and walkability and livability scores Shareable Templated Reports for clients and customers In this brief 30-minute session, we'll provide you a high level overview of the RPR platform. You won't be disappointed! Register

How RPR Can Enhance Your Real Estate Marketing Strategy
With interest rates still high and inventory still down, agents across the country are feeling the pinch. However, now is actually the perfect time for REALTORS® to re-evaluate and revamp their marketing strategies. And RPR® (Realtors Property Resource®) can help you do it! Yes, the current market can be frustrating. But savvy, seasoned agents know that now is the time to plan for the future. You zig while they zag! And investing in yourself and your brand, through RPR's data and tools, is a smart way to approach it. Here are a few ways RPR can enhance your real estate marketing strategies… Analyze market data using RPR RPR offers up-to-date market data, including market types, active listings, recent sales and inventory levels. RPR Market Trends, a collection of charts, graphs and statistics, can help you and your clients keep up with the dynamic, ever-changing real estate market. But best of all, these housing stats are based on local markets. That means you can drill down and zone-in on specific areas versus quoting numbers on a regional or national level, which helps you market yourself as the local market expert! To get started, just visit RPR, and from the homepage, click on Research. From the dropdown menu, select Residential Market Trends. Now, conduct a search in the location bar. Start as high as state, county or city. Better yet, use ZIP codes and neighborhood names to get really hyper-local! Now, here's where the "analyze" part comes in! From your Market Trends search, click the icon in the upper right that says Create Script. This is the RPR Market Trends ScriptWriter tool and it uses AI ChatGPT tech to create housing market "explainer" copy for you. For this example, we choose "Engaging" for the tone, "Sellers" for the audience, and "Analyze Metrics" as the action. This was for a ZIP code in southern California. Here are the results, which happen in seconds! Ladies and gentlemen, today we are going to dive into some fascinating real estate metrics that will surely grab your attention. If you are a seller, this information is crucial for understanding the current state of the market and maximizing the value of your property. So, let's get started!​First on our list is the "Months Supply of Inventory," which currently stands at a remarkable 1.09. This metric refers to the number of months it would take to sell all the homes on the market if no new listings were added. A low number like 1.09 indicates a strong seller's market, where demand outweighs supply, granting sellers an upper hand in negotiations.​But what's even more intriguing is the "12-Month Change in Months of Inventory," which shows a jaw-dropping -23.78% decrease. This means that in the past year, the number of homes available for sale has dramatically declined, indicating an even stronger seller's market. With fewer options for buyers to choose from, your property becomes a hot commodity, potentially leading to faster sales and higher prices.​Now, let's talk about the "Median Days Homes Are on the Market," which currently stands at a mere 8 days. Yes, you heard it right, just 8 days! This astonishingly low number indicates that homes are flying off the market at lightning speed. Buyers are eager to snatch up properties, and if you are a seller, this means you can expect a swift transaction. So get ready to pack your bags and move on to your next adventure!​Moving on, we have the "List to Sold Price Percentage," which stands at an impressive 100.6%. This metric showcases the relationship between the initial list price of a property and the final sold price. A percentage above 100 indicates that homes are selling for more than their initial asking price. In other words, sellers are not only getting what they hoped for but often even exceeding their expectations. It's a dream come true for anyone looking to sell their property.​Lastly, let's talk numbers – the "Median Sold Price" currently sits at a fantastic $850,000. This figure represents the middle point of all the sold prices in the market. It's a testament to the high-value properties being sold in the area. So if you are a seller, this indicates the potential for a substantial return on your investment. You could be looking at a handsome sum when your property sells.​In conclusion, dear sellers, the real estate market is currently on fire, and you have all the reasons to be excited. With a record-low supply of inventory, homes selling within days, prices exceeding expectations, and a sky-high list-to-sold price percentage, your property is in high demand. So take advantage of this extraordinary market and make the most of your selling experience. Good luck, and happy selling! As you can see, terms such as "Months Supply of Inventory" and "List to Sold Price Percentage" aren't just rattled off — they're presented and explained in a very easy to understand manner. This is the type of information you can send to clients, post on your social channels or include in direct mail pieces. Right now, homeowners need data and information on their homes in their area. Be the one who delivers it to them! Also, remember that you don't have to include every single word of the Analyze Metrics script that is created for you. Edit it down and only include two terms or one market indicator. Use your own words and fill in gaps with your own local expertise. It's simply a starting point that you perfect into a compelling piece of communication. Bolster real estate social media marketing with RPR Speaking of social media… RPR puts so many tools in your hand to help you craft attention-getting social media posts. The words, the pictures, the current and relevant data–we've got it all for you! Using the Shareable Market Trends in RPR gives you access to data, stats and hard facts. But you can take these market updates and break them up (or down) into bite-sized content that your followers and friends will love and appreciate. Simply follow the same steps above to access the Shareable Market Trends. There's so many options here to super-charge your social media marketing efforts! First, let's click Share in the upper right of your Market Trends search result. This will open a box titled, Share Chart. Go ahead and name your chart (the month and year are preselected, feel free to edit as you wish), then check over the Preview of your chart. Next, scroll down to the bottom for the Share options. Choose Facebook, Twitter (now X) or LinkedIn. You will now share this chart to your social media world! Be sure to include some text so potential clients know how to reach you with questions, etc. Or personalize it with something such as, "Hi neighbors, here's the latest housing market update for [NEIGHBORHOOD NAME]. I'm happy to answer any questions you might have about the market…" Another option is to click on the More button; now you can download the Market Trends graphic, either as a .jpg or .png file, or simply copy it to your clipboard for a future paste. Now, you can place this visual market update almost anywhere! Including Instagram, where you can access the saved photo from your phone's camera roll. Of course, you might want this same market info, but in a different visual layout. RPR has that for you! Just click here and you'll be taken to our collection of free Canva templates where you can choose a design to your liking, and then customize it with RPR Market Trends data. Just click the links, follow the prompts and then plug in your numbers. And of course, post the finished product in your feed. We're not done with social yet! Another way to use social media is to once again utilize the RPR Market Trends ScriptWriter. In the first example, we chose Analyze Metrics, but this time select Create Script, and then Social Campaign (be sure to choose your tone and audience as well). You'll almost instantly get: Attention Oceanside Sellers! Get ready for the latest update on the housing market trends in our beautiful city. As your trusted REALTOR®, John Goode, I'm here to keep you informed! Let's dive into the data for September 2023: Currently, Oceanside has a low inventory with only 1.09 months supply available. This means there's a high demand for homes in our area. So if you're thinking of selling, now might just be the perfect time! Over the past 12 months, the Months Supply of Inventory has decreased by an impressive -23.78%. This indicates a growing demand for homes and a potential increase in property values. When it comes to pricing, sellers in Oceanside are in for good news! The List to Sold Price percentage is at a solid 100.6%. This means that homes are selling close to or even above their listing price, giving you the opportunity to maximize your return on investment. The market is moving fast! The median days on market for homes in Oceanside currently stands at just 8 days. This means that if priced right and marketed effectively, your home could find its perfect buyer in no time! Lastly, let's talk about the median sold price. The current median sold price for homes in Oceanside is $850,000. This shows a strong market with favorable conditions for sellers to achieve their desired sales price! If you're considering selling your home in Oceanside, CA 92057, now is a great time to take advantage of these market trends! Contact me, John Goode, your trusted REALTOR®, for personalized guidance and assistance throughout the selling process. #MarketTrends #SellWithConfidence #SellersMarket As you can see, the Market Trends ScriptWriter has created a whole social media campaign for you! Now, you don't have to run all of these messages, you could easily copy all the text and save it somewhere, then pick and choose which ones you want to post, or drip them all out over a period of time. It's up to you, but one thing's for sure – your social media feed will be fresher than ever before! Here are some other "quick hits" that RPR can help with in your marketing planning and executions: Property Reports: RPR provides access to detailed property data, including tax records, ownership history, property characteristics and historical sales data. This information can help you better understand the properties you're selling or buying, which is valuable for market analysis and client education. Sending out RPR Reports as a self-promotion tactic works really well for specific addresses, neighborhoods and market activity. Check out Houston REALTOR® Uses RPR to Deliver Reports and Results; it's about an agent who sends out five RPR Seller's Reports each day as a marketing and prospecting tool! RPR Mailing Labels: Mailing labels or mailing lists can play a crucial role in prospecting outreach in competitive markets. REALTORS® can create them or export owner information from RPR search results. And you can create up to 2,000 each month for free! These ready-to-print mailing labels are perfect for farming, prospecting or direct mail marketing within custom geographies: Conduct an area search, then use filters to narrow it down or use a previously saved area, such as a farm area. Sort your results using the "List View" or from the "Map View," and click "Mailing Labels" once you have the right number of addresses. A pop-up window appears; then choose your label type or a CSV file. Hit "print" and remember, you have 2,000 EACH MONTH to use. Watch this one-minute video to see all of the above in action or follow these step-by-step instructions. Neighborhood Insights: RPR provides information on local neighborhoods, including school data, demographics and amenities. This is valuable when working with clients who want to find properties in specific areas and need detailed information about the neighborhood. That makes it easy for you to market yourself as the neighborhood expert! Customizable Reports: RPR allows you to create branded and customizable reports, giving your marketing materials a professional and polished look. This can help you stand out from the competition and will surely impress your clients. Use RPR to make your marketing attention-getting and unforgettable Incorporating RPR into your real estate marketing strategy can provide you with valuable insights, tools and resources to better serve your clients and improve your overall effectiveness as a real estate professional. It's particularly useful for creating data-driven marketing campaigns and delivering well-informed recommendations to your clients. Tap into RPR today to give your marketing more teeth! To view the original article, visit the RPR