RPR for Brokers

New in Cloud CMA: Live buyer tours
It's not news to any of us that in the last few years, real estate has changed—and with spring selling season around the corner, the pace of the market will likely pick up. Agents will be hitting the road, taking clients to view homes before they disappear off the market. With this in mind and with so many components of a real estate deal happening in the digital world, the best way to get ahead and prepare for another season is with software improvements. And on that note, Lone Wolf introduces the newest improvement in Cloud CMA: Live buyer tours. What are live buyer tours? If you use Cloud CMA, then you're likely already familiar with buyer tours, the reports that build on MLS data to give your buyer clients a better sense of what they're looking at. In fact, buyer tours have become one of the most popular types of reports in Cloud CMA overall! Live buyer tours build on the existing functionality to turn static reports into dynamic ones—with real-time data that you and your buyers can easily read on any device. So you get a new way to show off properties, and your clients get live access to the most relevant information about their favorite listings. What can your clients see with live buyer tours? Their list of showings, organized by time Details like drive time and directions Feedback fields that share directly with their agent And more! Why the change? As we mentioned earlier, real estate has seen a lot of change lately. Home shopping and touring habits aren't what they were when we first introduced buyer tours. Now, people have pocket computers with them constantly, so they can browse listings, request showings, get directions, whatever they need to do—all from the palm of their hands. With live buyer tours, Lone Wolf is taking the paper reports you already provide and bringing them to the technology your clients have on hand. It's a subtle contributor to their overall experience; they'll appreciate the convenience and thoroughness of the information you provide. How does it work? We're glad you asked! Here's a quick tour of the new feature: Head to your Cloud CMA to start using this new feature—or learn more about creating your account here. To view the original article, visit the Lone Wolf

Track the Market with RPR Housing Data
Thursday, April 6, 2023 at 9:00 AM PDT As a REALTOR®, you need to be informed of any market changes so you can deliver local expertise relevant to today's real estate trends. One way to do that is to keep a constant tab on your market using the housing statistics available in RPR. RPR provides you with the easy to understand market snapshots, charts and graphs to help you set realistic expectations for clients. In an ever-changing market, you'll find this information incredibly helpful in explaining the dynamics of the local market trend to your buyers and sellers. In this webinar, we will cover 3 top RPR tools: Market Trends – Housing charts and market trends with 8 key metrics including new, active, pending and sold and corresponding median price data and months of inventory. My Markets – A quick snapshot of the recent changes in your selected markets from the RPR Home Page. Market Activity Report – Showcases details on recent real estate activity. We'll review how to share the most pertinent data with clients and customers via email and text and how to incorporate the information into buyer and seller presentations. Register

Discover the Power of Data-Driven Real Estate Sales Funnels
Are you ready to maximize your marketing impact? Utilizing real estate sales funnel data can be the key to reaching your niche and driving growth in your business. What's a sales funnel? A real estate sales funnel is a process used by real estate agents and brokers to convert leads into clients. It involves a series of steps that help agents identify, qualify and nurture leads, eventually converting them into buyers and sellers. The funnel comprises various stages: generating leads, nurturing leads, setting an initial meeting, closing a deal, and even post-transaction follow-up. At the start of the funnel, leads are generated through various methods such as advertising, social media, networking, referrals, and cold calling. After leads are identified, they're nurtured by providing information and resources to help them make informed decisions and build trust. The next step is setting an initial meeting, usually a face-to-face meeting, to determine their needs and discuss the options. How to set up a real estate sales funnel Setting up a sales funnel for your real estate business can seem daunting, but with the right steps, it doesn't have to be. Let's walk through the steps to set up a sales funnel for SEO-based campaigns, social media, video and other marketing outreach: Define Your Target Audience: Start by pinpointing who your target audience is. Ask yourself questions like, "What type of clients do I like working with most?" and "What are their interests?" Once you've identified your target audience, you can tailor your sales funnel to meet their needs. Choose and Optimize Your Platforms: Once you know your target audience, decide on the platforms you'll use to reach them. Will you be using SEO? Email? Social media? Video Marketing? Choose the platforms you think will work best for your audience and then optimize those platforms for maximum visibility and engagement. Create Content: Content is king and especially important for sales funnels. Create content that your target audience will find valuable and shareable. Tailor the content to the platforms you're using. For example, if you're using social media, you may want to focus on visuals and short snippets of content. If you're using SEO, then focus on keywords and long-form content. Lead Magnet: Lead magnets are attractive offers that entice prospects to visit your site and provide their contact information in exchange for something of value. Examples of lead magnets include e-books, webinars, white papers, market reports, a "What's my home worth?" landing page and more. BONUS: RPR Market Activity reports are a powerful lead magnet. Consider offering a Market Activity report to prospects with data-driven market insights about the local real estate market. These reports contain invaluable information about the current market, including listing and sales activity and pricing trends that can help potential buyers and sellers determine whether the time is right for them to enter the market. Be sure to have a clear call to action, such as, "Provide me with your address and I'll send you a Market Activity Report based on your area," or something to that effect. Design Your Funnel: Once your content and lead magnet are ready, it's time to design your funnel. Often this involves a landing page. It should be eye-catching and provide clear messaging and a call to action. From there, create a form to capture user information and set up automation to follow up on those leads. Automating your follow-up process allows you to reach out to potential customers quickly and easily and ensures no leads slip through the cracks. Track and measure: driving maximum impact with your sales funnels If you're serious about your sales funnel strategy, don't stop short of tracking your results. Pay attention to the metrics that can give you the most useful insight into your campaigns' performance and areas that need improvement (social media engagement, website visits, click-through rates, conversion rate, cost per lead and more). Then based on those metrics, craft messages that will really connect with your niche audience! Use trends from your existing campaigns – emails, mailers, social media and more – to identify what's working and areas for refinement. With this data to guide you, create targeted messages and campaigns that resonate. And use the same data to focus in on the best messaging for maximum impact. Unlock the power of data to get the results you want! Unlock your inner marketer: create an engaging sales funnel Embrace the power of sales funnels and use the tools you now possess to craft a powerful funnel that resonates with your target audience. With the right combination of content and analytics, you can see the tangible results of your efforts and confidently optimize your marketing plan. Take the plunge and make your mark — the success is yours for the taking! Good luck! To view the original article, visit the RPR