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Apartments.com Announces New 'Listing of the Future'
Reimagined listings featured on America's #1 online rental network will empower renters with detailed, unit-by-unit listing information SAN DIEGO -- Today Apartments.com, the leading online rental network in the United States, announced the launch of its Listing of the Future, an innovative new approach to listing apartments. The Listing of the Future will debut at Apartmentalize 2022 in San Diego. Since the debut of online apartment listings, renters searching for apartments in large (200 unit+) buildings have had access only to building-wide information and photos, with the majority of listings showing photos and floorplans for sample units–not the exact unit a renter is considering. With the Listing of the Future, Apartments.com will become the first online rental network to offer customers the option of presenting detailed, unit-specific information for every single unit in the community, including photos, floorplans, walkthrough videos, 3D tours, the view from the unit, and more. The Listing of the Future was developed in direct response to consumer demand. In a recent survey of 45,000 renters, Apartments.com found that 94% of renters want unit-specific floorplans and availability, while 82% say the location of a unit within a building or community matters and 63% are interested in the unit's view. The Listing of the Future provides all of this information, eliminating time consuming back and forth between prospective renters and property managers and generating higher quality leads for each listing. "Since 2014, Apartments.com has been committed to providing renters with the highest-quality listing data and the best search experience," said Stuart Richens, Vice President, Product & Operations, Apartments.com. "The Listing of the Future is the most significant innovation in online apartment search since we launched the new Apartments.com 8 years ago, and we're thrilled to announce its launch and celebrate with the multifamily industry at Apartmentalize. We're confident that our new, detailed listings will help consumers make better leasing choices while providing property managers with higher-quality leads." Apartments.com piloted the Listing of the Future with several leading property management companies, and the new unit-level listings are live for a number of large properties in Minneapolis, Boston, and San Francisco. The Listing of the Future is now available for all Apartments.com clients. Visit ListingoftheFuture.com to view these listings and learn more. About CoStar Group, Inc. CoStar Group, Inc. (NASDAQ: CSGP) is a leading provider of online real estate marketplaces, information and analytics. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Ten-X provides a leading platform for conducting commercial real estate online auctions and negotiated bids. LoopNet is the most heavily trafficked commercial real estate marketplace online. Apartments.com, ApartmentFinder.com, ForRent.com, ApartmentHomeLiving.com, Westside Rentals, AFTER55.com, CorporateHousing.com, ForRentUniversity.com and Apartamentos.com form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. Homesnap is an industry-leading online and mobile software platform that provides user-friendly applications to optimize residential real estate agent workflow and reinforce the agent-client relationship. Homes.com offers real estate professionals advertising and marketing services for residential properties. Realla is the UK's most comprehensive commercial property digital marketplace. BureauxLocaux is one of the largest specialized property portals for buying and leasing commercial real estate in France. CoStar Group's websites attract tens of millions of unique monthly visitors. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S., Europe, Canada and Asia. From time to time, we plan to utilize our corporate website, www.costargroup.com, as a channel of distribution for material company information. For more information, visit www.costargroup.com. About Apartments.com Apartments.com is the leading online apartment listing website, offering renters access to information on more than 1,000,000 available units for rent. Powered by CoStar, the Apartments.com network of sites includes Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com, WestsideRentals.com, ForRent.com, ForRentUniversity.com, After55.com and CorporateHousing.com. Apartments.com is supported by the industry's largest professional research team, which has visited and photographed over 500,000 properties nationwide. The team makes over one million calls each month to apartment owners and property managers, collecting and verifying current availabilities, rental rates, pet policies, fees, leasing incentives, concessions, and more. Apartments.com offers more rental listings than any other apartments website, and innovative features including a drawing tool that allows users to define their own search areas on a map, and a "Travel Time" feature that lets users search for rentals in proximity to a specific address. Apartments.com creates easy access to its listings through a responsive website and iOS and Android apps, and provides unmatched exposure for its advertisers through an intuitive name, strategic search engine placements and innovative emerging media. The Apartments.com network reaches millions of renters nationwide, driving both qualified traffic and highly engaged renters to leasing offices.
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Zillow expands and improves AI-powered interactive tours, helping home shoppers move with speed and confidence
The next generation of Zillow surfing uses an AI-generated floor plan to bring together listing photos and 3D tours for a more authentic and seamless virtual home-shopping experience SEATTLE, June 15, 2022 -- Zillow surfing 2.0 is here. At a time when so many people are rethinking where and how they want to live, home shoppers in major markets across the country can get a deeper sense of a home than ever before without stepping foot inside. Zillow's AI-generated floor plan — powered by Zillow tech but available to use for free on listings anywhere — serves as a dynamic guide to give shoppers digital insight and detail so they can more quickly and easily narrow their search to only the homes they love and want to see in person. Now, Zillow uses machine learning to not only generate floor plans, but also imports each listing photo and places it on the floor plan, giving shoppers an in-person perspective of a home's shape and flow that simply scrolling through can never do. "Zillow surfing has always been about imagining all the possibilities a move could bring, and Zillow surfing 2.0 is bringing those possibilities to life in a much more interactive, realistic way," said Josh Weisberg, vice president of Zillow's Rich Media Experience team. "Now shoppers can act more quickly and confidently, whether they're searching in their own neighborhood or hundreds or thousands of miles away. We're pushing the boundaries of what home buyers and renters can expect when shopping for a home online." For buyers and renters, Zillow's AI-generated floor plan means navigating more seamlessly and naturally through photos, a 3D Home tour and other listing information, getting a remarkably accurate sense of a home's flow and space. An hour of teleporting through interactive floor plans on Zillow can replace an afternoon, or longer, of scheduling tours and driving around town to see homes in person. More than half (56%) of buyers agree they wasted time on their home search by viewing properties that they would have skipped if they had understood the floor plan before their visit. Almost three-quarters (74%) agree that a dynamic floor plan helps them determine if a home is right for them.1 The pandemic and the supercharged housing market that followed drove rapid adoption of tech tools that have fundamentally changed the way people buy and sell. With more virtual tours on Zillow listings than ever before, it's easier to explore and picture life in a home. Shoppers can evaluate homes from the comfort of their couch — assessing condition, validating details, layout, size and orientation — to make the most of their time. Or they can relive an in-person tour without traveling for a second visit. That speed is critical in today's ultracompetitive market, when homes are selling in just a week nationwide, and as quickly as four days in some areas. For agents and landlords, this new and expanded technology means bringing a listing to life and showing homes to more serious and interested shoppers. Eighty-one percent of buyers and 71% of renters said they were more likely to visit a home if the listing included a floor plan they liked. Zillow uses panoramic photos captured by an agent or photographer with the free 3D Home app and a 360-degree camera, and then applies the company's computer vision and machine-learning models to generate a 3D Home tour and interactive floor plan. This includes AI-predicted room dimensions, square footage and the location of the listing photos relative to the other media. And now, it also imports every listing photo and places them on the floor plan to more easily navigate and get a feel for the home. The floor plan, 3D tour and photos are automatically uploaded to the listing on Zillow and Redfin, and can also be added to the MLS, embedded in a website, or shared via email or social media. That's especially important for agents using Zillow's immersive virtual tours as a cost-effective way to showcase and share listings and generate more leads. In a survey this spring, 71% of sellers said they are more likely to hire an agent who includes virtual tours and/or interactive floor plans in their services. And three-quarters of sellers said including a floor plan was a highly important characteristic for their listing. "Immersive floor plans give agents the ability to build a connection between potential buyers and listings prior to any showings," said George Laughton, founder of the Laughton Team in the Phoenix area. "They give buyers a sense of familiarity and make them feel as though they've been in the home before, helping them establish a stronger emotional connection with the home." 1 According to data from the Zillow Consumer Housing Trends Report. The survey was fielded between March and August 2021. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and ease. Zillow Group's affiliates and subsidiaries include Zillow®, Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing Services™, Trulia®, Out East®, ShowingTime®, Bridge Interactive®, dotloop®, StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
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Realtor.com Acquires UpNest
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Realtor.com Now Helps You Understand a Home's Wildfire Risk
Homeowners and shoppers can view wildfire risk data from First Street Foundation and USDA Forest Service on for-sale and off-market home listings for free SANTA CLARA, Calif., May 16, 2022 -- As we enter wildfire season in much of the country, Realtor.com today announced that it is the first major real estate site to add property-specific wildfire risk information to for-sale and off-market homes free of cost. An estimated one in five single family homes in the U.S., representing $8.8 trillion in property value, are at risk of being damaged by a wildfire over the next 30 years. Listings on Realtor.com® will now include a Fire Factor™ rating from First Street Foundation, a nonprofit research and technology group, as well as information from USDA Forest Service. "Realtor.com® was the first real estate site to display flood risk data on home listings and maps, which consumers have found to be extremely helpful in the buying process. As the likelihood of natural disasters like wildfire and flood increase, we want to provide as much information as possible for families to make informed decisions about where to live and how to protect their homes," said Sara Brinton, lead product manager, Realtor.com®. "By integrating wildfire risk data directly into maps and property listings, we can help homebuyers feel confident when making one of the biggest purchases of their lives." According to a recent survey from Realtor.com® and HarrisX, 71% of recent homebuyers took natural disasters into account when considering where to move. Additionally, about half (47%) of recent buyers are more concerned about natural disasters today than they were five years ago. Wildfire risk data is not just useful for buyers; it also enables homeowners to take steps to mitigate risk and protect their property. This first-of-its-kind data integration on Realtor.com® gives homebuyers and owners easy access to previously hard-to-find information about wildfires and property risk for free. Users can explore wildfire risk on interactive maps across the Realtor.com® site. In addition, Realtor.com® listings now include a new Environmental Risk section featuring an overview of wildfire and flood risks. Wildfire risk information includes: Fire Factor™ from First Street Foundation, which is a simple risk rating on a scale of 1-10 based on the property's cumulative risk of wildfire damage over 30 years. The Fire Factor™ score considers property specific attributes such as exposure to embers, the extent and type of fuel sources, such as trees, grass and other vegetation, and the distance between a building and the nearest fuel sources. The USDA Forest Service Wildfire rating compares the wildfire risk of the county where the property is located to other counties across the country. Wildfire risk data will be coming soon to rental properties. For more information, visit www.realtor.com/wildfire-risk. About Realtor.com® Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, Realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, Realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit Realtor.com.
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Zillow 3D Home tours now are automatically shared to Redfin
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Down Payment Resource teams up with Realtor.com to Help Home Shoppers Find Homebuyer Assistance Programs
Down Payment Resource's homebuyer assistance search tool adopted by Realtor.com to support its Closing the Gap initiative ATLANTA, Ga., May 3, 2022 -- Down Payment Resource (DPR), the nationwide database for U.S. homebuyer assistance programs, today announced that Realtor.com has deployed DPR's search tool that helps home shoppers find homebuyer assistance programs. DPR maintains a comprehensive catalog of all of the homebuyer assistance programs available in the United States, including down payment and closing cost programs, Mortgage Credit Certificates and affordable first mortgages. According to DPR's Q1 2022 Homeownership Program Index (HPI), there are 2,238 homebuyer assistance programs, with at least one available in each of the United States' 3,143 counties. Realtor.com® has deployed DPR's search tool on realtor.com/foreveryone/ to support its Closing the Gap initiative, which is aimed at increasing the homeownership rate of underserved and underrepresented communities. The search tool can be embedded in an organization's website and enables homeshoppers to search for homebuyer assistance programs by entering property, household and relevant eligibility information. "Record-high home prices and record-low housing inventory are making it very challenging for people, especially underserved and underrepresented communities, to become homeowners — further exacerbating the homeownership gap," said DPR CEO Rob Chrane. "The good news is that there are thousands of homebuyer assistance programs available to help with down payment and closing costs, including many designed to support people of color becoming homeowners." "Giving home shoppers the ability to find down payment assistance programs directly on Realtor.com is another step forward in our Close the Gap initiative," said Mickey Neuberger, chief marketing officer for Realtor.com. "This program brings together many different parts of our business in a focused effort to increase the home ownership rate for underserved and underrepresented groups. Systemic discrimination in real estate has held people back for far too long, it's time for us to all work together to make a change." "We commend Realtor.com for its generous gift and pledge to match donations made to the Homeownership Council of America's (HCA) Equity Down Payment Assistance Fund, which supports homebuyers of color and low to moderate income homebuyers," continued Chrane. "Now home shoppers who may be eligible for those funds will be able to discover them with the help of Down Payment Resource." About Down Payment Resource: Down Payment Resource (DPR) is a nationwide database of down payment assistance and affordable lending programs. The company tracks funding status, eligibility rules, benefits and more for approximately 2,200 programs in 11 categories. Its award winning technology helps the housing industry connect more homebuyers to the down payment help they need. DPR has been recognized by Inman News as "Most Innovative New Technology" and the HousingWire Tech100™. DPR is licensed to Multiple Listing Services, Realtor Associations, lenders and housing counselors across the country. DPR's subscription-based service, Down Payment Connect, helps agents and loan officers match buyers to available programs. For more information, please visit downpaymentresource.com.
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America's favorite pastime, Zillow surfing, is now a group sport with SharePlay on iPhone and iPad
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Zillow Adds Down Payment Assistance Information to For Sale Listings
New partnership with Down Payment Resource highlights assistance programs on listings, which analysis shows can provide an estimated benefit of nearly $17,000 SEATTLE, Dec. 15, 2021 -- Zillow today announced a partnership with Down Payment Resource to help home shoppers discover the wide variety of down payment assistance programs that can make homeownership more attainable, especially for first-time home buyers. Home listings on Zillow now include information about the number of potential down payment assistance programs that may be available to buyers searching for homes on its platform. Interested home shoppers can input some basic information that is run through Down Payment Resource's extensive database, which then populates a list of all potentially available programs. Buyers will see a specific maximum amount of assistance offered and links to gather more details. This feature can be found on all eligible for-sale listings nationwide. "We want everyone to have access to resources that can help overcome common barriers to homeownership like the difficulty of saving for a down payment, which is especially challenging within underrepresented communities," said Grace Chung, Zillow's director of social impact. "Down payment assistance programs provide a viable pathway to homeownership, which can help build generational wealth and economic opportunity for many that may not have been able to imagine it for themselves. Information is power, and Zillow is proud to partner with Down Payment Resource to shed more light on these important programs." Over the past year, skyrocketing home prices have made it harder for potential buyers to save for a down payment. In Zillow surveys, two-thirds of buyers considered affording the down payment as a barrier to homeownership. First-time buyers should expect to spend a year longer saving a down payment than they would have needed five years ago. Many home buyers may not be aware of the programs that could help them with their down payment, closing costs, or taxes. All 3,143 U.S. counties have at least one down payment assistance program, and more than 2,000 counties have 10 or more available programs. According to an analysis conducted by Down Payment Resource, the estimated average benefit of a down payment assistance program today is approximately $17,000. "Millions of people may be more qualified to buy a home than they realize, and partnering with Zillow is a great opportunity to help guide these individuals from dreaming to reality," said Rob Chrane, CEO and founder of Down Payment Resource. "We've worked for many years to curate the most expansive list of affordable homeownership resources available. Nearly every community is served by some type of assistance program, and it's our mission to get this information into the hands of those that need it." This feature was developed and launched by Zillow's Social Impact Product team, a specialized group of engineers and product managers dedicated to creating positive change in the housing marketplace. This is another milestone in Zillow's broader social impact strategy to provide products and solutions that help people unlock life's next chapter such as the LGBT Local Legal Protections and the Housing Connector search tool. Down Payment Resource is the industry authority for the most current information about down payment assistance and other affordable lending programs. The company tracks more than 2,200 programs nationwide, of which more than 73% specifically support down payment or closing cost assistance. Many of these programs vary by location and are often offered by state, county or city governments. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and ease. Zillow Group's affiliates and subsidiaries include Zillow®, Zillow Offers®, Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing Services™, Zillow Homes, Inc., Trulia®, Out East®, ShowingTime®, Bridge Interactive®, dotloop®, StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). About Down Payment Resource Down Payment Resource (DPR) helps its business partners connect homebuyers to the down payment help they need through its award-winning technology. The company tracks funding status, eligibility rules, benefits, and more for over 2,000 down payment assistance and affordable lending programs. DPR was recognized by Inman News as "Most Innovative New Technology" and the HousingWire Tech100™. DPR licenses its products to Multiple Listing Services, REALTOR® Associations, real estate search sites, lenders, and housing counselors across the country. DPR's subscription based service, Down Payment Connect, helps agents and loan officers match buyers to available programs. For more information, please visit DownPaymentResource.com and find DPR on Twitter at @DwnPmtResource.
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NEW: Get Boosted on Homes.com with Homesnap Pro+
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An Easier Way to Organize Your Home Search: Partners and Roommates Can Now Search Together on Realtor.com
New features let you share feedback and work together to find the perfect home with those you trust most SANTA CLARA, Calif., Nov. 16, 2021 -- Choosing a home is a big decision, and no one should have to go it alone. In fact, 70% of first-time homebuyers are couples buying together. To help ease this process, Realtor.com today released new features that streamline and simplify the process of finding the perfect home together. Online shopping, wish lists and shared shopping carts have simplified the process of buying nearly everything in our lives. And now there is a better home search process that doesn't involve having to keep track of various texts and emails or trying to remember all the details. New features on Realtor.com® let people work together with a partner and ask for input from friends and family, all while keeping track of the details in one place. Finally, an easier way to work together to narrow down choices and find a home that's perfect for everyone. "If you've ever looked for a new home with a partner or roommate, then you understand the struggle of keeping track of all the listings. There are endless texts and emails and trying to remember who liked which home and why -- the process was difficult and ripe for innovation," said Brett Collinson, vice president of product, Realtor.com®. "Realtor.com®'s new features make it easy to organize and simplify a joint home search, keep track of everyone's opinion in a central location, and work together to find the perfect home." Realtor.com® now empowers home shoppers to bring those they trust into their search process -- and while partner Paul might get to veto a property, Aunt Mabel only gets to leave a rating and comment. Realtor.com®'s new collaboration feature lets shoppers work with a partner or roommate who has full access to saved listings. The new sharing feature sends one-off requests for input to extended friends and family for a second, third or even fourth opinion. And because privacy is important, comments are never posted publicly and can only be viewed by the requestor and their shopping partner. A recent survey from Realtor.com® and HarrisX found that 79% of people home shop with someone else and 44% text or email listings back and forth. In addition, 85% of home shoppers think that it's important to get a second opinion on homes they are considering and 35% found it difficult to keep track of all the listing details they shared with a partner. Users can invite a co-buyer or renter from the "buyer profile" tab in their Realtor.com® account or by clicking the "collaborate" button on any saved home. No co-buyer? No problem. To request one-off input from friends, family, and even your real estate agent, simply click "share" on a listing and enter the email addresses, phone numbers or social media handles. New collaboration and sharing features are now available on Realtor.com® across web, mobile web, iOS and Android. To learn more, visit: https://www.realtor.com/collaborate/ To help users better understand the benefits of these new features, Realtor.com® also unveiled a new campaign, featuring a certain star-crossed couple you may have heard of. Realtor.com®. To each their home. About Realtor.com® Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, Realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, Realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit Realtor.com.
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CoStar Group to Acquire Residential Listing Site Homes.com
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Realtor.com Adds Knock's Home Swap to Seller's Marketplace
Homeowners looking to buy and sell at the same time can now learn more about Knock's Home Swap and eligibility on realtor.com SANTA CLARA, Calif., Jan. 26, 2021 -- Buying and selling a home at the same time can be a tricky process, especially in a competitive housing market. To help homeowners learn about one way to ease the process, realtor.com® has added Knock's Home Swap offering to its Seller's Marketplace. Seller's Marketplace empowers homeowners to sell their home their way by providing information about selling options offered by third-party providers and eligibility in their area. "Signing a contract to buy a new home without having to sell at the same time can make the homebuying process simpler and far less stressful," said realtor.com® Chief Product Officer Rachel Morley. "There are a lot of options available for selling a home, and by adding information about Knock's Home Swap to Seller's Marketplace, consumers can explore more selling options that can help streamline the process of moving to a new home." Knock's Home Swap allows homeowners to make a non-contingent offer on a new home before they sell their old house on the open market. Home Swap is currently available in 15 markets across Arizona, Colorado, Florida, Georgia, North Carolina and Texas. "Homeownership is the American Dream. At the same time, it's often what holds people back," said Knock Co-Founder and CEO Sean Black. "Buying a home is complicated, especially when you have to sell a home. The Home Swap brings certainty, convenience and cost savings to the process, helping a homeowner to win the home of their dreams and move on their terms, avoiding repairs and showings. Unlike an iBuyer, Knock isn't in the business of buying and selling homes. The consumer works with their own agent to list and sell the old house on the open market for the maximum sale price. We're excited to bring the Home Swap to realtor.com®'s users and help them move more freely." Realtor.com® is the only national home search site that enables consumers to compare different selling options and determine the right fit with just a few clicks. Users simply provide basic information about their home and Seller's Marketplace will present them with information about available third-party providers and options in their area. Homeowners will see side-by-side estimates for sale price, timeline and more with no upfront cost or commitment. To learn more about Seller's Marketplace and home selling options, visit: realtor.com/sell/sellers-marketplace. About realtor.com® Realtor.com® makes buying, selling, renting and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate more than 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Realtor.com Acquires Avail
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CoStar Group Agrees to Acquire Homesnap, a Digital Residential Real Estate Solutions Provider Used by 300,000 Agents Responsible for More Than Half of All US Residential Real Estate Sales
WASHINGTON--CoStar Group, Inc., the leading provider of commercial real estate information, analytics and online marketplaces, announced today that it has reached an agreement to acquire Homesnap, Inc. for $250 million in cash. Homesnap is an industry-leading online and mobile software platform that provides user-friendly applications to optimize residential real estate agent workflow and reinforce the agent-client relationship. Over 300,000 agents nationwide use the application an average of 30 times each month. Those 300,000 agents are also the nation's most productive, selling the majority of homes in the US. The platform enjoys high growth and engagement as the number of active monthly users has grown at a compounded annual growth rate of over 40% since 2016, while marketing product sales have risen over 75% per year over that same period. Supported by a consortium of hundreds of the country's largest multiple listing services (MLSs), over 1.1 million real estate agents have access to Homesnap Pro. These agents represent over 90% of the residential real estate agents and listings in the United States. With the support of this impressive consortium, Homesnap's public residential real estate portal showcases 1.3 million active property listings. Tens of millions of home shoppers use the Homesnap website and app to look for a home. "The acquisition of Homesnap will enable us to enter a new space and expand the total addressable markets in which we can compete," said CoStar Group founder and CEO, Andy Florance. "The estimated value of commercial real estate assets in the U.S. is $16 trillion. With the new addition of clients and information covering 90% of the estimated $27 trillion dollar U.S. residential real estate market we are almost tripling the size of our addressable markets. Over the past thirty years, CoStar has become the leading real estate technology platform by working in partnership with commercial real estate brokers to serve their needs for data, analytics and advertising exposure for their property listings. Similarly, Homesnap works in very close partnership with residential agents to serve their needs for data, analytics and advertising exposure for their property listings. We will continue to differentiate our residential real estate portal and solutions by working solely to help agents market their listings and their brands, which is in sharp contrast to other portals that increasingly advertise on top of agent listings and offer brokerage services directly." The addition of Homesnap's complementary offerings will quadruple the number of professional, paying brokers and active agent users on the CoStar Group U.S. platforms from approximately 100,000 today to over 400,000. The number of U.S. property listings available across CoStar's brands will double from approximately 1.35 million today to over 2.6 million. "Homesnap has great relationships, data, software, and tools for residential real estate professionals that are complementary to our existing offerings," continued Florance. "The tools and functionality developed by Homesnap for residential property agents, such as lead generation, client collaboration, and digital advertising, have direct applicability to commercial brokers. Our goal is to make these enhanced capabilities available to all of our audiences. Combining forces with Homesnap is also expected to enable us to expand and deepen our collaboration with MLSs nationwide. A very large percentage of CoStar's clients such as investors, banks, government agencies, appraisers, suppliers, and brokerage firms are active in both commercial and residential real estate, so we believe that they would welcome a more comprehensive solution for their needs across all real estate segments." "Homesnap has spent years building tools that reinforce the agent-client relationship and arm both home buyers and agents with the data and software they need to find homes and do their jobs," said John Mazur, CEO of Homesnap. "In addition, residential property agents spend an estimated $10 billion every year on software and marketing, while influencing a further $21 billion of spending in adjacent markets, such as lending, insurance and relocation services. We are excited to join CoStar Group and leverage their 30 years of knowledge and experience in property data, software and marketing to take advantage of this significant growth opportunity." Homesnap is also headquartered in the Washington, D.C. area, employs approximately 150 people and is projected to achieve approximately $40 million of revenue for the full year 2020, representing revenue growth of approximately 45% compared to the full year 2019. The transaction is expected to close in 2020, subject to customary closing conditions and regulatory review. The preceding forward-looking statements reflect CoStar Group's expectations as of November 22, 2020. We are not able to forecast with certainty whether or when certain events, such as acquisition-related costs, the exact timing of the closing of the acquisition, or the exact amounts or timing of any investments related to the acquisition will occur. Given the risk factors, uncertainties and assumptions discussed above, actual results may differ materially. Other than in publicly available statements, CoStar Group does not intend to update its forward-looking statements until its next quarterly results announcement. About CoStar Group, Inc. CoStar Group, Inc. (NASDAQ: CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality sector. Ten-X provides a leading platform for conducting commercial real estate online auctions and negotiated bids. LoopNet is the most heavily trafficked commercial real estate marketplace online with over 7 million monthly unique visitors. Realla is the UK's most comprehensive commercial property digital marketplace. Apartments.com, ApartmentFinder.com, ForRent.com, ApartmentHomeLiving.com, Westside Rentals, AFTER55.com, CorporateHousing.com, ForRentUniversity.com and Apartamentos.com form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. CoStar Group's websites attracted an average of approximately 69 million unique monthly visitors in aggregate in the third quarter of 2020. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S. and in Europe, Canada and Asia with a staff of over 4,300 worldwide, including the industry's largest professional research organization. For more information, visit www.costargroup.com. About Homesnap Based in Bethesda, MD, Homesnap was founded in 2012 to provide residential real estate agents and consumers with an intuitive technology that facilities buying and selling homes. Homesnap's flagship product, Homesnap Pro, is a free software application for real estate agents to view and manage property listings, communicate with clients, receive market alerts and schedule showings on their mobile devices. Homesnap collects data from over 500 data sources and has subscription service agreements with approximately 240 MLSs who provide data and subscription revenue to Homesnap in exchange for free agent access to Homesnap Pro. Homesnap also provides marketing products through its mobile application that agents can use to promote their listings, as well as a premium product called Homesnap Pro+, which provides agents with enhanced functionality and business intelligence through individual subscription agreements. The Homesnap platform contains approximately 1.3 million active property listings, including residential, commercial, land and other property types, covering approximately 90% of active listings. The company also aggregates information on property taxes, mortgages, individual property parcels, neighborhood schools and other property data elements.
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Realtor.com Helps Home Shoppers Understand a Property's Flood Risk
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Realtor.com Now Gives You Options to Sell Your Home, Your Way
Seller's Marketplace launches with information about selling options from Opendoor, EasyKnock, HomeGo, WeBuyHouses.com and listing on the open market SANTA CLARA, Calif., July 23, 2020 -- With more home selling options available than ever before, knowing where to start can be a challenge. Realtor.com's new Seller's Marketplace empowers homeowners to sell their home their way and allows them to compare information side-by-side and choose the option that works best for their situation. At launch, consumers can determine availability and be connected with Opendoor, EasyKnock, HomeGo and WeBuyHouses.com, with more options coming soon. Realtor.com® is the only national home search site to compare different selling options and enable consumers to determine the right fit with just a few clicks. Users simply provide basic information about their home and Seller's Marketplace will present them with available options in their area. Homeowners will see side-by-side estimates for sale price, timeline and more with no upfront cost or commitment. iBuying and sale-leaseback programs provide flexible alternatives for consumers looking to move quickly, get fast access to home equity or sell a home in need of TLC without having to do updates. Realtor.com® connects consumers with companies who specialize in these areas and allows homeowners to weigh factors including estimated time-to-cash and potential profit. "Seller's Marketplace is a one-stop shop for home selling information, resources and connections," said David Masters, director of product management at realtor.com®. "Rather than become an iBuyer ourselves, realtor.com® aims to be a trusted and unbiased source that points consumers in the right direction and enables them to make the right decisions for their home and their family." Seller's Marketplace educates people on several different selling scenarios including instant offers, sale-leaseback programs and listing the home on the open market. At launch, options include: Sell Now via an instant offer with Opendoor Sell Now, Move later with EasyKnock Sell Now in Any Condition with HomeGo or WeBuyHouses.com List on the open market with an agent "Even as retail, grocery, and financial services have gone digital, the real estate transaction has remained mostly offline," said Tom Willerer, Chief Product Officer at Opendoor. "With a simple idea to give consumers the freedom to move on their own terms, we've created a digital experience that removes the hassles of buying and selling a home. And now, when a homeowner visits realtor.com to start their selling journey, they can request an offer from Opendoor, realtor.com®'s iBuyer partner as an alternative to selling their home on the open market. We're looking forward to working with realtor.com to provide a fully digital, safe and hassle-free selling experience for even more homeowners." Seller's Marketplace is now available at realtor.com/sell/sellers-marketplace. About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Realtor.com Weekly Recovery Report: Record Breaking Traffic Signals Summer Buying Season is Here
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Homes.com Launches New Agent Profile Page
Homes.com is excited to announce the launch of a new Agent Profile page that will help improve the user experience and provide agents with the opportunity to share additional information about themselves and their business. Agent profile pages are available through the "Find an Agent" search or from any agent link. The contact form on the new profile is a sticky contact form, ensuring it is always in view, which should increase agent lead conversions. Below are some key updates that have been made. Agent Skills Section The expanded skills section on your Homes.com profile is your place to stand out from the competition and highlight the talents you bring to the table. Are you bilingual? Have you earned a prestigious award? Or maybe you are really great at negotiations. Whatever the talent or accomplishment, the agent skills section is the place to showcase your value proposition to buyers and sellers in your area. Endorsements Client testimonials are the very essence of your online reputation. The endorsement tool allows you to invite past clients to leave a review and keeps you in control of the process by requiring your approval before it displays on Homes.com. Improved Lead Capture Form Once a buyer decides to contact an agent, it is vital that a lead capture form and call to action are readily available. Your profile's contact form is always on screen and has an updated call to action to make it easy for buyers and sellers to get in touch with you. We have also added or moved additional information: Agent "Headline" Sticky Contact Form Agent Bio Prominent Social Media links Endorsements Endorsements will import our former "Testimonials" and the newer "Endorsements" and consolidate them into one field. Endorsements will continue to be submitted through Homes.com Connect, and future enhancements may allow Homes.com portal submissions. Now, more than ever, it is important for agents to build their online brand presence and increase their exposure on Homes.com. With these Agent Profile enhancements, agents will be able to really sell themselves and tell the 82% of buyers on Homes.com who are not working with a real estate professional, why they should work with them. These changes are just the beginning. Now is your chance to be one of the early adopters and benefit from the increased traffic and engagement with an agent profile on Homes.com. Contact [email protected] if you are interested in setting up a training webinar to help your membership learn about these new features, as well as tips on how to utilize the new virtual tour and virtual open house options which you can add to your listings on Homes.com for free. To view the original post, visit the Homes.com blog.
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Homes.com Traffic Trends Point to Emerging Recovery
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New Virtual Tours on Homes.com
Real estate has always been a very face-to-face industry. However, right now the necessity of physical distancing makes taking a "business as usual" approach with your clients impractical and perhaps even unsafe. That's not to say you should let months or years of hard work building business momentum go to waste. Now is the time to shift and find new ways to move your business forward and connect with clients from afar. To help make this shift easier, Homes.com has added more "virtual" options and opportunities for buyers and sellers to connect with local real estate agents. Homes.com currently hosts over 600,000 listings with virtual tours, and now we've made finding these homes even easier by adding a toggle that allows home searchers to sort listings that have virtual tours first. Virtual tours are also more visible in their new location as the first image on each listing. Adding Virtual Tours If one of our 600+ MLS partners, national franchise networks, or top virtual tour providers is not sending your virtual tours to Homes.com, you can now add a virtual tour through your Homes.com Connect dashboard. To learn more about adding virtual tours, click here. Adding a virtual tour can be as easy as selecting a video hosted on YouTube, Google Drive, or a link from a virtual tour company. Request a Video Tour We've also added a new "Request a Video Tour" button to all listings to help consumers connect with agents to safely view homes they're interested in. Buyers are loving this new call-to-action option, which has resulted in a 500% increase in engagement. Video tours don't have to be complicated. It can be as simple as a one-on-one Facetime video (iOS) where you walk a buyer through a property and pause to answer questions, or even a pre-recorded video tour that walks viewers through your listing. Other one-to-one video apps you could use are Skype, Google Duo, or WhatsApp. Virtual Open Houses Supplement your open house strategy safely with virtual open houses. In partnership with over 100 MLSs, "Virtual Open Houses" now auto feed directly to Homes.com or you can manually add them to your listings via the Homes.com dashboard. To learn more about adding virtual open houses, click here. When creating a virtual open house, keep in mind that they must have a scheduled start and end time. Make sure to open at least 1 minute before the posted time and start outside of the house with the door open. Include your phone number to make it easy for interested buyers to reach you before the open house. Some programs you can use to host a virtual open house include Zoom and Google Meet. To learn how to get the most out of all the new virtual features and how you can leverage your Homes.com profile, sign up for the next educational webinar here. To view the original post, visit the Homes.com blog.
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Realtor.com Connects Homeowners with Options to Sell Now, Move Later
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Attend an Open House without Leaving Your Couch
Realtor.com is the first home search site to connect consumers with Livestream Open Houses SANTA CLARA, Calif., April 17, 2020 -- Realtor.com today announced the availability of Livestream Open Houses, enabling home shoppers to virtually attend live open houses from the comfort of their own home. As COVID-19 continues to limit social interactions and group gatherings including open houses, realtor.com is working closely with MLSs to enable listing agents to show homes safely while practicing social distancing. Just like traditional open houses, Livestream Open Houses allow listing agents to show home shoppers around the property in real time. Open house attendees will be able to drop in at any time during the open house to hear about the listing and have a look around. Unlike virtual tours, these events are scheduled in advance and broadcasted live so consumers can interact with the agent, ask questions and request to see specific home features up close. "While virtual tours are a great resource for consumers, most home shoppers still want the opportunity to walk through a home with an agent and ask questions in real time," said Ryan Green, vice president, product management, realtor.com®. "Especially during this time of social distancing, realtor.com®'s Livestream Open Houses will give agents the opportunity to showcase their properties, and will allow consumers the ability to still explore a home through a live online experience from the safety of their own homes." A recent consumer survey from realtor.com® and Toluna Insights found that with access to accurate listing data, detailed photos, virtual and live video tours, 24 percent of people (and 29 percent of 18-34 year-olds) would be willing to buy a home without seeing it in person. Further, 21 percent of people agree that COVID-19 has made them more likely to move into a home without stepping foot in it first. At launch, Livestream Open Houses will support a number of video platforms including Google Hangouts, Zoom, join.me and Zoho, with additional platforms to be added over time. Real estate agents can choose which video platform works best for their needs. Livestream Open Houses are now available on realtor.com®'s web and mobile web experiences in available geographic areas. Home shoppers can select the time that works best for their schedule and join via the Open House section of a for sale property listing or by searching for properties with upcoming open houses. Realtor.com® is dedicated to supporting the community and helping to ease the home transaction process as much as possible during COVID-19. To learn more, visit: https://www.realtor.com/covid-19/ About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Buying, Selling or Just Curious: Realtor.com Helps You Determine What a Home is Worth
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It's Oh, So Quiet!
Realtor.com's new noise indicator enables home shoppers to understand a property's noise level before they visit SANTA CLARA, Calif., March 9, 2020 -- There are many things you can determine from a property listing – a home's size, location, aesthetics, school districts and much more. However, there are some things you simply can't see – such as how noisy or quiet a property may be. Today, realtor.com introduced a new noise indicator feature that provides reliable sound data down to the property level. Understanding the noise level surrounding a property gives consumers another piece of valuable information they need to make confident buying decisions. Consumer surveys have found that the most important aspects when considering a new home are price, schools, commute, crime and noise. Realtor.com®'s noise indicator is a first-of-its-kind feature among national real estate search sites providing home shoppers with data at the property level, where others can only do so at a neighborhood level. "Every home buyer is different. Some people are at home in a bustling city, while others prefer the peace and quiet of a country farmhouse," said Rachel Morley, senior vice president, product management, realtor.com®. "With our new noise indicator, we can provide specific information about whether the property is near a freeway, an airport or a gas station and how that impacts sound levels. This information can help narrow the search and make sure that our users find a home that's perfect for them." Noise works in two ways. First, each property will be assigned a noise rating—high, medium or low. Users will also be able to drill down into sources of noise near each property and view details on a heat map overlay that displays noise sources. The feature takes into account three sources of noise: traffic, airports and local sources like restaurants, gas stations, sports stadiums, schools and more. These sources are combined to assign each property a rating. Because the new tool can delineate noise levels down to the individual property level, homes in the same neighborhood may have different ratings based on proximity to major roads, hospitals or schools, for example. Realtor.com® empowers consumers with extensive property listings and accurate information to help home buyers and sellers make confident and informed decisions. Click here to try the noise indicator; now available for properties across the continental U.S. on iOS, Android, web and mobile web. About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Seamless Search-to-Social with Market Reach
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Homes.com Local Connect Advertising: Smarter than Ever
Homes.com first introduced Local Connect as an impression-based advertising program designed to connect transaction ready buyers and sellers with local real estate agents. Today, we're introducing some important upgrades to make Local Connect an even better investment for real estate professionals. As in the past, Local Connect agents can still get leads from property inquiry forms on the listing detail pages of homes for sale and home value pages in their zip codes. Buyers and sellers can also reach Local Connect agents directly by calling the Direct Connect phone number displayed for the Local Connect agents on those pages. The New Local Connect Look The property inquiry form on for sale listings and home value pages has been redesigned to encourage more lead submissions, which, when paired with more intelligent lead routing rules will ensure you get the best value from your subscription. In addition to making the lead submission form more attractive and user-friendly, we've added a new "Local Experts" area to the listing detail page. This section displays up to three Local Connect agents based on number of impressions purchased in that market. In this area, we will display your name, profile picture, Direct Connect phone number, Homes.com badge (e.g. Preferred or Rapid Responder), and a link to your Homes.com profile. How Do Local Connect Leads Work? Property Inquiry Forms – When a buyer requests information on a listing via a property inquiry form, that contact will be routed to up to 3 Local Connect advertisers and the listing agent. Inquiries submitted via a property inquiry form on home value properties will routed to no more than 3 Local Connect advertisers. Phone Calls – When a visitor calls the Direct Connect phone number listed on the property inquiry form, that call will be routed exclusively to the Local Connect advertiser whose number is currently displayed. Buyers and sellers can choose to call any of the displayed Local Connect advertisers directly using the Direct Connect phone number listed for that advertiser in the Local Experts panel. What is the Direct Connect Phone Number? Local Connect customers have always received a call tracking number on Homes.com. This number will now be even more prominent with placement on the enhanced property inquiry form. How often your Direct Connect phone number is displayed on the property inquiry form will be based on share of impressions purchased and round robin rules. Consumers dialing the Direct Connect number will be connected directly with the Local Connect agent, or in the case of advertisers who also use Homes.com's Lead Concierge service, will be routed to our team to be screened on behalf of the Local Connect advertiser. If you have additional questions about your Local Connect upgrades, let us know! You can reach customer service at (866) 774-2947 or by email at [email protected] If you're interested in taking advantage of Homes.com zip code advertising, you can learn more about how we can help you reach local buyers and sellers here! To view the original post, visit the Homes.com blog.
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Rental Beast Partners with Homes.com to Simplify the Rental Application
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Discover the Earning Potential of a Home with the New Airbnb Feature on Homes.com Listings
The world is changing, and the must-have features homebuyers expect in their home are changing too. In the last several years, Airbnb has made it easy for homeowners to rent out their home or spare room. With more than half a billion check-ins through Airbnb, this platform has built a trusted reputation with people and communities around the world and created a market of people looking to buy homes with rentable components. Spare bedrooms have always been a popular feature – they make great offices, guest rooms, and playrooms. However, more and more people are specifically purchasing homes that have spaces they can fix up and rent out through programs like Airbnb. This could be anything from a full mother-in-law suite to an extra bedroom, converted garage, or basement that they can outfit for paying guests. Now, Homes.com and Airbnb have teamed up to make it easier for your buyers to find a home that meets their personal needs and their Airbnb hosting ambitions. The new Potential Income Calculator has been added to the listing detail pages on Homes.com to show buyers how much income they could earn by renting a room or property on Airbnb. This great new feature helps you show your buyers the additional value they could capitalize on by purchasing the home they’re interested in. We’ve also added the Potential Income Calculator to off-market listings so that current homeowners can discover the hidden value their home may hold. Use this information to help your homeowner contacts pay down their current mortgages to build equity and put them in a better position to move into a home that fits their ideal lifestyle. Buying homes to list as Airbnbs is a newer niche opportunity with room for real estate professionals to create a new line of business. An easy way to get started is by creating content to share on how to enter this niche and sharing on social networks. Anything from what to look for in a home, how to furnish, cleaning after rental, must have features or estimating expenses involved in renting are all of interest. You can also publish a list of available properties that would make great Airbnbs to build your credibility as an expert for buyers interested in becoming hosts. The Potential Income Calculator on Homes.com listing detail pages can help you determine which homes could be a strong source of income for these buyers. Some homes that may work well for homeowners looking to rent out individual rooms in their home would be those with split floor plans, finished garages and basements, or other rentable components, like mother-in-law suites. If you’re interested in finding homes for aspiring Airbnb hosts, but don’t know much about this program, here are some resources that could help. What Makes a House a Great Airbnb What You Need to Know Before You Airbnb Your Home How to Make Money with Airbnb – Best & Worst Cities To view the original post, visit the Homes.com blog.
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Homes.com Fine Tunes Listing Detail Pages to Create More Leads for You
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Goodbye, Endless Scrolling! Announcing Realtor.com's Photo First Feature
Deep learning technology automatically categorizes and displays photos to simplify home search SANTA CLARA, Calif., Oct. 29, 2019 -- Realtor.com, the Home of Home Search, today announced the release of its Photo First feature, to help home buyers find their must-have rooms and finishes without the headache of scrolling through dozens of listing photos. The first-of-its-kind feature is designed to deliver the best browsing experience by making photos more personal and relevant than ever before. Powered by deep learning, the Photo First feature can automatically recognize characteristics of a room and organize photos into categories with more than 97 percent accuracy. For consumers, photos are an essential element of a home search. Realtor.com® has reimagined the listing photo experience to make it simpler and more useful than ever before. Now, with the Photo First feature, buyers can quickly hone in on the photos that are most important to them by simply selecting a feature category: exterior, kitchen, bathroom, bedroom, living room or dining room. And thanks to the feature's deep learning-based algorithm, there is no additional work required for the seller or listing agent to optimize photos. "Imagine a home search that's completely customizable. One where you can choose all the features that are important to you, and not only find those homes quickly, but view those photos first," said Chung Meng Cheong, chief product officer, realtor.com®. "The Photo First feature uses deep learning to optimize and categorize listing photos for each home to simplify the home journey. So, if you're particular about features in your kitchen or bathroom, you can view those photos right away." Developed by realtor.com®'s mobile and data science teams, the Photo First feature is powered by a proprietary deep learning model for image classification, which enables it to recognize different aspects and automatically associate each photo with the coinciding room. The result is a simple and streamlined interface that users love. In fact, 100 percent of test users preferred the Photo First interface and more than 60 percent engaged with photo categories during testing. The new functionality led to more consumers viewing the home's details and taking the next step to connect with an agent and learn more. Realtor.com® continues to invest in developing the best-in-class user experience for home shoppers. Today's announcement is the first of several planned AI-powered photo feature updates designed to help make buying and selling a home simpler and more enjoyable than ever. Photo First is now available on Android and iOS, and will be coming soon to web and mobile web. About realtor.com® Realtor.com®, The Home of Home Search℠, offers the most MLS-listed for-sale listings among national real estate portals, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. Through its Opcity platform, realtor.com® uses data science and machine learning to connect consumers with a real estate professional based on their specific buying and selling needs. Realtor.com® pioneered the world of digital real estate 20 years ago, and today is a trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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How to Get More Leads from Homes.com
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Homes.com and IXACT Contact Integration to Provide Real-Time Lead Generation and Conversion Tools for Agents
IXACT Contact, a leader in real estate CRM and marketing automation, announced its integration with Homes.com, a top consumer real estate resource and leading provider of advertising solutions for real estate professionals. Focusing on real-time data processing, this partnership will enable IXACT Contact customers to acquire and convert potential leads directly through the Homes.com website. Through its search portal and extensive product inventory, Homes.com has been helping real estate agents connect with local buyers and sellers for over 25 years. "We're excited to have Homes.com as one of our integrated partners for incoming leads. Sending new contacts into our database in real time increases the chance to convert that lead into a client," says Rich Gaasenbeek, IXACT Contact's Co-Founder and EVP. Through its Homes.com Connect platform, Homes.com collects early-stage transaction information when properties are listed for sale and as consumers interact with real estate professionals in the home search process. IXACT Contact helps agents convert leads into clients, maintain relationships with current and past customers, manage their spheres of influence, and encourage repeat transactions and the referral business that most real estate agents depend on. Pairing with Homes.com's lead generation and advertising solutions, IXACT Contact's automated marketing tools and email campaigns will streamline the conversion of prospects into buyers while maintaining high referral and retention rates. "At Homes.com, we're committed to connecting real estate professionals with the highly engaged consumers who visit our site. The API integration with IXACT Contact gives our advertisers quick and easy access to manage those incoming leads" said Andy Woolley, Homes.com Vice President of Industry Development. "Speed to first contact is critical in the lead conversion process, so avoiding duplicate data entry offers a big win to our shared customers." For more information about Homes.com marketing services visit marketing.homes.com and for more information about IXACT Contact visit www.ixactcontact.com. About IXACT Contact IXACT Contact® is a next-generation real estate CRM and marketing automation system that is changing the game. IXACT Contact provides a wide range of business-building features and capabilities, including an intelligent Dashboard, automated Keep in Touch call reminders, an automated monthly e-Newsletter, automated lead capture and nurturing, Google Sync, agent websites, Goal Setting and Tracking, and so much more. It is easy to use and setup, especially with our Concierge Setup Service. It is the virtual assistant agents need, and the marketing support they crave. With its robust CRM and fresh, relevant content IXACT Contact helps agents to do more with greater efficiency, affordability, and confidence. Learn more at ixactcontact.com. About Homes.com Homes.com is a division of Dominion Enterprises that offers today's demanding homebuyers, renters and those somewhere in between, a simply smarter home search. With smart search features like Homes.com Snap & Search, home shoppers now have a more personalized and conversational way to search for their next home. Since its launch over 25 years ago, Homes.com offers real estate professionals' brand and property advertising, search engine marketing, and instant response lead generation to help them succeed online. For more information, visit Homes.com.
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House Poor, No More
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Realtor.com Expands Local Expert to Cities
Agents and brokers can now augment their branding with city searches on the site SANTA CLARA, Calif., July 29, 2019 -- Consumers who search for homes on realtor.com® by city may now see branded content and listings from Local Expert agents, teams and brokers in their search results and then again in their social media feeds, thanks to new citywide branding opportunities through realtor.com®'s Local Expert. With this new release, agents, teams and brokers can elevate their brand to consumers on a citywide level as well as targeting specific zip codes. Real estate professionals can customize ads that showcase their current or sold listings with prominent branding that displays in city and/or zip code searches on realtor.com®. Local Expert also targets these potential buyers on social media with first-party data exclusive to realtor.com®. Local Expert Agent Listing Ad Local Expert Broker Branding Ad The city version of Local Expert is available in approximately 25,000 cities across the U.S. "We're excited to expand our successful Local Expert branding program to the city level for brokers, teams and agents, and the initial response has been very positive," said Deepak Thakral, realtor.com® senior vice president, product management. "It's just one more example of how realtor.com® is helping real estate professionals compete in a rapidly changing marketplace." Since its initial launch in November 2018, Local Expert has helped thousands of agents and teams build their brand awareness with customized, branded ads in targeted ZIP code searches on realtor.com® and in home shoppers' social media feeds. According to the 2018 National Association of Realtors®' Profile of Home Buyers and Sellers, 40 percent of recent home buyers said the most important factors when choosing an agent were the agent's experience, reputation, or knowledge of the neighborhood. Local Expert helps real estate professionals demonstrate their strengths in all of these areas. Agents, teams and brokers can use Local Expert to expand their visibility and awareness with buyers who are looking for homes in their markets of expertise and amplify their marketing tactics for their seller clients' properties at the same time. "Realtor.com® wants to make buying and selling homes easier and more rewarding for consumers, agents and brokers alike," said Thakral. "Whether it's brand building tools like Local Expert, the means to capture, communicate, and connect with leads through solutions like Connections Plus, or our broker concierge service, realtor.com® is anticipating where the market is headed and leveraging those insights to help connect consumers with the real estate professionals who can help them achieve their goals. To learn more about how real estate professionals are leveraging Local Expert in their own businesses, visit https://industry.realtor.com/branding-and-local-expert. About realtor.com® Realtor.com®, The Home of Home Search, offers the most MLS-listed for-sale listings among national real estate portals, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. Through its Opcity platform, realtor.com® uses data science and machine learning to connect consumers with a real estate professional based on their specific buying and selling needs. Realtor.com® pioneered the world of digital real estate 20 years ago, and today is a trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Out with the Fake, in with the Real with the Latest Realtor.com Campaign
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Realtor.com Launches "Public Reality Announcement" Ad Spots as Part of Its New "Homes for the Real of Us" Brand Campaign
New spots call out the difference between reality TV shows and the realities of home buying SANTA CLARA, Calif., April 22, 2019 -- Realtor.com®, The Home of Home Search, today introduced its new "Public Reality Announcement" spots that intercept people watching real estate, reality, and food TV shows to help them understand there's a big difference between the homes they're seeing on screen and the reality of home buying. The seven spots are part of realtor.com®'s new brand campaign, "Homes for the Real of Us," which is built around the simple idea that real people need real places to live, rather than the fantasy frequently implied in a majority of real estate advertising. When it comes to searching for a home, consumers want real; they don't want to see luxurious homes they can't afford, they want a realistic picture of a home search, according to research conducted by realtor.com®. The brand's new "Homes for the Real of Us" campaign, which launched earlier this month, focuses on the discrepancy between the advertising-fueled myths of home buying and the sometimes hard, always exhilarating, and eventually satisfying reality of finding the right home. By acknowledging the silliness of the stereotypes and embracing the "real" of the process, realtor.com® is able to inspire confidence in homebuying to provide what consumers really need. It marks the first work from the brand's new relationship with agency of record, Huge. "By poking fun at these misconceptions, our campaign reinforces that people want and need real information and expertise during their home search," said Andrew Strickman, head of brand and chief creative for realtor.com.® "Real is in our name. It's in our DNA. That information and expertise is exactly what realtor.com® offers." "Public Reality Announcement" is a collection of ad spots, within the broader "Homes of the Real of Us" campaign, that are tailored to viewers watching real estate, lifestyle reality, or food television. After satirizing the show's unreal content, each :15 and :30-second concludes with a reminder that when a viewer is ready for a real home search, realtor.com® can help. These ads will appear on channels such as HGTV, MTV and The Food Network, as well as a variety of digital placements across Instagram, Facebook and Twitter. Strickman added, "Although the drama-filled lavish lifestyles of reality TV and luxury amenities of real estate shows can be really entertaining, they also create unrealistic expectations about the buying process," said Andrew Strickman, head of brand and chief creative for realtor.com®. Jason Musante, Global Chief Creative Officer of Huge, said, "Real. It's in short supply these days but needed now more than ever — especially as it relates to the home buying experience. It took a brave client working collaboratively with the creative team to strike the perfect balance between funny and informative to bring that message to life." "Homes for the Real of UsSM" is the next chapter in the brand evolution of The Home of Home Search, which debuted during the NCAA Final Four, and across broadcast and cable networks earlier this month, and will appear in cinemas preceding "Avengers: Endgame" later in April. Over the next year, the campaign will appear across the primetime television, major cable networks, and digital media. To view the Public Reality Announcement ad spots, please see below: Unreal Real Estate :30 Unreal Reality :30 Unreal Process :30 About realtor.com® Realtor.com®, The Home of Home Search℠, offers an extensive inventory of for-sale and rental listings, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®. About Huge Huge is a global experience agency providing marketing services and digital transformation to the world's largest businesses and best-known brands. Headquartered in Brooklyn, NY, Huge has more than 1,500 employees working across 15 offices throughout North America, Europe, Asia, and Latin America. The agency is part of the Interpublic Group of Companies. For more information, visit hugeinc.com.
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Realtor.com Launches New 'Price Perfect' Tool to Help Buyers Find Specific Homes that Match Their Needs
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Homesnap Launches 'Flashback Photos' Feature for Pro+ Members
We're excited to announce the latest Homesnap Pro+ feature: Flashback Photos! With Flashback Photos, you can unlock unseen listing photos to get better context for a property's history — valuable for buyer and listing agents alike. Curious about a current listing's recent renovations, strengths and weaknesses? Want to get important insights for a listing presentation based on what a property looked like last time it listed? Uncover all of the above — and impress buyers and sellers — with the click of a button with Flashback Photos via Homesnap Pro+. Here's how it works: 1. Navigate to a property or listing. 2. Click the "Flashback Photos" icon toward the top of the page. 3. If you're a Homesnap Pro+ member, you'll be able to unlock unseen Flashback Photos from previous times when a listing has been on the market. 4. If you're not a Homesnap Pro+ member, you can click "unlock now" to purchase a Homesnap Pro+ subscription and begin accessing unseen photos. As a Homesnap Pro+ member, you'll have other perks, too. Members get verification and management of their Google business profile, which we optimize so you appear more in Google search results and Google Maps. Not a Homesnap Pro+ member and ready to upgrade? Click here! Already a Homesnap Pro+ member and ready to explore Flashback Photos? Just look into any Homesnap property to start using this new feature! To view the original post, visit the Homesnap blog.
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Homesnap Delivers 1 Million Free Leads for Agents
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Realtor.com Doubles Down on New York City Experience for Home Seekers
Users can now tailor their home search to navigate the unique nuances of living in New York SANTA CLARA, Calif., June 29, 2018 -- Realtor.com®, The Home of Home Search, today launched a custom New York-centric experience designed specifically to help prospective home buyers and renters navigate the unique nuances of searching for a home in New York City. Users who are looking in New York's five boroughs - Manhattan, Brooklyn, Queens, the Bronx and Staten Island - will see enhanced building pages and be able to search for homes based on additional property types and building amenities. "People unfamiliar with the New York City housing market may be surprised at how different the home search experience can be here," said Nate Johnson, chief marketing officer at realtor.com®. "Whether you are looking for a no-fee rental or a pet-friendly condo with a doorman, realtor.com®'s new New York experience helps consumers find homes based on their unique wants and needs." The expanded New York experience gives prospective New York home shoppers and renters looking within the five boroughs the ability to: Search by property types, including Condo, Townhouse, Co-op and Condo-op Filter by building amenities: For-Sale: Dishwasher, Doorman, Elevator, Furnished, Outdoor Space, Pets Allowed, Laundry, Parking Garage Rental: Dishwasher, Doorman, Elevator, Furnished, Laundry Room, No Fee Only, Outdoor Space, Pets Allowed View integrated maintenance costs, now included in the monthly cost calculator on every listing page Gain a deeper understanding of the overall building through enhanced building pages, which include background information, highlights, photos, available and recently sold units. "New York is one of the largest and most dynamic real estate markets in the world, but it is also one of the most complex to navigate," said Johnson. "We are committed to simplifying the process by continually developing our New York market offering to deliver a customized, tailored experience and connecting consumers to real estate professionals." All of the New York City-specific features will be fully available by the end of June across the realtor.com® desktop, mobile web and the iOS and Android app experiences. About realtor.com® Realtor.com®, The Home of Home Search℠, offers the most comprehensive source of for-sale MLS-listed properties, among competing national sites, and access to information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Apartments.com and realtor.com Enter into Content Syndication Partnership
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Realtor.com Leads Are Ready to Go
Broker Sterling Hall speaks to the readiness of the prospects he meets from realtor.com. Watch the short video above to learn more!
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Ned and Ariel Fulmer Chronicle Their First Home Purchase with Realtor.com and BuzzFeed
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Homes.com to Offer Free Newsletter Services Starting this Month
Keeping in touch with your leads and clients is a crucial part of generating referral business, and a monthly newsletter is a great way to do that. Homes.com is pleased to announce the arrival of the free agent newsletter. Check your email marketing center each month to review, edit, and send it. Don't have time for all that? Just sit back and Homes.com will automatically send the newsletter to your clients on your behalf each month. What is it? The monthly newsletter is sent from your email address to your contacts. We just write the content. Each month the newsletter will cover a variety of topics ranging from DIY projects, home maintenance tips and decorating ideas, to real estate advice. Who is automatically enrolled? Moving forward, new leads will automatically be enrolled in your monthly newsletter. If you would like to enroll your existing contacts or turn off the auto-enroll feature, simply log in to your Homes.com account, navigate to your email marketing center, and select the "Monthly Newsletter" option to make the changes. Can I edit it? You can! Once a newsletter is available, simply log in to your account, navigate to your email marketing center, and select the "Monthly Newsletter" option to start editing. When will this go out? The newsletter will automatically go out on the last Thursday of each month. Can I opt out of sending the newsletter? Yes. Simply set the "Send Newsletter Automatically" option to "No." How do I select newsletter recipients? At the bottom of your monthly newsletter screen, you'll find the "Newsletter Recipients" section. You can select all contacts or search for individual contacts to add or remove them from the newsletter. Can newsletter recipients unsubscribe from the newsletter? Yes. Each newsletter will offer an unsubscribe option in the footer for any of your contacts who don't wish to receive this type of content. Keep an eye out for the first newsletter to appear in your dashboard, and for more exciting account updates, business tips, and industry updates, follow us socially! Links to our social channels are at the top of the page! For support info, visit support.homes.com or call 866-774-2947. To view the original post, visit the Homes.com blog.
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Closing business from realtor.com
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Apartment List to Power Apartment Community Listings on Realtor.com
Relationship Leverages Fastest-Growing Apartment Rental Marketplace to Provide Renters with Customized Experience SANTA CLARA, Calif., Dec. 6, 2017 -- Move, Inc., operator of realtor.com®, a leading online real estate destination, today announced that it has selected Apartment List, the fastest-growing apartment rental marketplace, to exclusively power the apartment community listings on its realtor.com® and Doorsteps.com websites. The Apartment List platform will complement realtor.com®'s rich rental listings content derived from relationships with agents, brokers, landlords and residential property managers nationwide. Apartment List hosts five million visits each month in over 40 cities nationwide. "At realtor.com, our mission is to make the home journey simple, efficient and enjoyable. As we evaluated potential rental partners, Apartment List stood out among a crowded field of competitors," said Ryan O'Hara, chief executive officer of Move, Inc. "Apartment List is changing how people search for apartments by offering a highly customized experience that is built on renters' personal priorities. It's this type of innovation that aligns with our philosophy and makes Apartment List the right rentals partner for the experience we are striving to deliver across our platforms." As housing prices continue to increase, the rental market is often the first place people look for a home. Realtor.com® and Doorsteps.com attract more than 5 million unique visitors each month in search of rental opportunities, resulting in 120 million monthly page views. "We are thrilled to be selected as realtor.com's exclusive partner for apartment community listings, bringing more than 3.5 million rental units to their substantial audience," said John Kobs, chief executive officer and co-founder of Apartment List. "Through this partnership, we're bringing together two leading digital marketplaces to simplify the rental process for millions of families in the U.S. in search of their next home." The Apartment List rental inventory will begin appearing on realtor.com® and Doorsteps.com in January 2018. About Move, Inc. and realtor.com® Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV], provides unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals. The Move network includes realtor.com® as well as Doorsteps®, Moving.com™ and SeniorHousingNet℠, and offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world. Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by Move under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®. About Apartment List Apartment List is the web's fastest-growing apartment rental marketplace on a mission to make finding a home an easy and delightful process. The company currently has over 3.5 million units on the platform and hosts five million visits each month in over 40 cities nationwide. Since inception, Apartment has raised nearly $60M in funding from investors including Caanan Partners, Matrix Partners and Passport Capital. Founded by CEO John Kobs and COO Chris Erickson, Apartment List launched its pure play rental marketplace in November 2014. The company has been named one of Forbes' "Top 25 Most Promising Companies" and one of Inc.'s "Fastest Growing Private Companies in the U.S." Learn more at apartmentlist.com.
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Apartment List Partners with Homes.com to Make Multi-Family Renting More Accessible
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Redfin Rolls Out New Search Filters Including the Ability to Search Only for Single-Story Homes
New filters address aging population's desire for accessible homes to age in place SEATTLE — Aug. 24, 2017 — Redfin, the next-generation real estate brokerage, released five new search filters to help homebuyers zero in on the homes for sale that best meet their needs. With a few clicks, homebuyers can now filter for homes in these new categories: Single Story Only Accessible Homes Only Green Homes Only Must Have Pool Must Have Basement Speed matters in today's record-fast housing market. Allowing searchers to instantly narrow their results to only the homes that meet their criteria saves time and effort, so buyers can act fast and book a tour when a promising home hits the market. Not only do the filters improve the search experience, they support our mission to build inclusive products and serve a diverse population. The aging population and people with limited mobility can more easily find accessible homes without sifting through irrelevant listings. "Over the next decade, eight out of 10 new households will be headed by an adult age 65 or older," said Nela Richardson, Redfin chief economist. "Baby boomers today are looking for homes where they can comfortably age in place, so there is an increasing desire for single-story living." Because Redfin is a real estate brokerage with complete, direct access to multiple listing services (MLSs), the databases real estate agents use to list properties, we can offer more information about every home for sale than many other real estate websites. Not only does Redfin have the most thorough data, a recent study found that Redfin notifies its subscribers hours faster than other leading real estate websites when a newly listed home hits the market. Redfin built these new filters at the request of Redfin customers and agents. The new search filter feature is just one way that Redfin is delivering on its mission to make the home-buying and selling experience faster, easier and better. For more information, please click here. About Redfin Redfin is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including theRedfin Estimate, the automated home-value estimate with the industry's lowest published error rate for listed homes. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $50 billion in home sales.
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Homes.com Grabs Zillow Turf In New York City
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Realtor.com® Names the Top 10 Affordable Towns with the Best Elementary Schools
Aurora, Ill., Stone Mountain, Ga., Hampton, N.J., top the list SANTA CLARA, Calif., July 27, 2017 -- Realtor.com®, a leading provider of online real estate services operated by News Corp subsidiary Move, Inc., today released its ranking of the 10 most affordable housing markets with top elementary schools. Led by Aurora, Ill. (60503), the list also includes towns from all over the U.S., from Royersford, Pa., to Chandler, Ariz. To create the list, realtor.com® analyzed ZIP codes within the top metropolitan areas in the country which contained at least one public school ranked eight out of 10 or higher by GreatSchools. In order, realtor.com®'s top 10 most affordable towns with great elementary schools include: Aurora, Ill.; Stone Mountain, Ga.; Hampton, N.J.; Royersford, Pa; Kingwood, Texas; Rosemount, Minn.; Bowie, Md.; Huntington Woods, Mich.; Stow, Mass.; and Chandler. "When searching for a new home, finding something affordable in a good school district with family-friendly features, such as large backyards, tops the list of homebuyer priorities," said Javier Vivas, manager of economic research for realtor.com®. "These markets offer strong public schools and affordable homes, making them a great fit for homebuyers with elementary school-age children." The monthly cost of owning a median-priced home near a top elementary school is on average only 23 percent of the median household income in the ZIP, which is on-average 41 percent less costly than their surrounding metro area. In addition to offering affordable prices, these markets are home to strong incomes as well with an average household income of $106,525, compared to the national median of $57,462. Realtor.com® also looked into the top affordable towns for middle schools and high schools, Aurora also topped the list for middle schools while Royersford -- which made the top elementary list -- was ranked No. 1 for high schools. In fact, seven of the top 10 elementary school towns also made it onto the top middle school or high school list, including: Aurora (middle school), Hampton (middle school), Royersford (middle and high schools), Kingswood (middle school), Rosemount (middle and high schools), Stow (middle school) and Chandler (middle and high schools). "Staying in your home for at least five to 10 years is one way you can ensure you receive a high return on your home investment," added Vivas. "With strong middle and high schools many of the markets on the list offer families the opportunity to put down roots while building equity in their home." In a realtor.com® survey of first-time homebuyers conducted earlier this year, younger homebuyers who are more likely to have young children in the house were particularly interested in living in a good school district. In fact, millennial home shoppers, as well as shoppers age 35-44, cited family needs as the primary reason for entering the housing market, and noted better school districts as a primary reason for purchasing a new home. Realtor.com® ranked ZIP codes according to affordability of homes within each area, determined by calculating the monthly mortgage costs and other costs to purchase the median-priced home in the ZIP code and dividing it by the ZIP code's median income. 1. Aurora, Ill. (ZIP code 60503) Schools: Homestead Elementary School (rating 10/10), The Wheatlands Elementary School (rating 8/10), and Wolfs Crossing Elementary School (rating 10/10) Housing in ZIP 60503: The 2017 median household income in Aurora is $114,118 with a 2017 median listing price of $259,900. Aurora is 45 percent more affordable compared to its surrounding metro area, and 47 percent more affordable compared to the U.S. overall. Schools: Oswego Community Unit School District 308 is home to Homestead, Wheatlands, and Wolfs Crossing. As the district's tagline, "world-class schools serving caring communities" suggests, these schools place an emphasis on partnering and engaging with students' families and their surrounding communities. It is also home to the No. 1 middle school on the list Bednarcik Junior High School. 2. Stone Mountain, Ga. (ZIP code 30087) School: Wynbrooke Elementary School (rating 9/10) Housing in ZIP 30087: The 2017 median household income in Stone Mountain is $71,678 with a 2017 median listing price of $218,950. Stone Mountain is 38 percent more affordable compared to its surrounding metro area, and compared to the U.S. overall. School: Dubbing itself a "theme school," Wynbrooke Elementary seeks to engage students through research-centered assignments and hands-on projects. Its known for its low student-to-teacher ratio, daily homework assignments, and uniform policy. 3. Hampton, N.J. (ZIP code 08827) School: Union Township Elementary School (rating 8/10) Housing in ZIP 08827: The 2017 median household income in Hampton is $118,810 with a 2017 median listing price of $297,000. Hampton is 60 percent more affordable compared to its surrounding metro area, and 37 percent more affordable compared to the U.S. overall. School: The Union Township Board of Education says it aims to build not just academic abilities, but the entire set of skills necessary to become productive members of society by encouraging their students' individual growth. Union Township Elementary students get to enjoy learning in the fresh air thanks to two recently built "outdoor classroom pavilions" that were constructed with the help of community members and the school's PTA. The school is also considering changing its current half-day Kindergarten to a more rigorous all-day program. 4. Royersford, Pa. (ZIP code 19468) Schools: Brooke Elementary School (rating 9/10), Evans Elementary School (rating 8/10), Limerick Elementary School (rating 9/10), Spring-Ford Intrmd School 5th/6th (rating 9/10), and Upper Providence Elementary School (rating 9/10) Housing in ZIP 19468: The 2017 median household income in Royersford is $83,264 with a 2017 median listing price of $246,125. Royersford is 21 percent more affordable compared to its surrounding metro area, and 32 percent more affordable compared to the U.S. overall. Schools: Brooke, Limerick, Spring-Ford and Upper Providence are all located in the Spring-Ford Area School District which places an emphasis on making school fun. It operates under the philosophy that elementary school students "should enjoy coming to school" and that creating an enjoyable environment is the best way to help students reach their full potential. 5. Kingwood, Texas (ZIP code 77345) Schools: Deerwood Elementary School (rating 9/10), Greentree Elementary School (rating 10/10), Hidden Hollow Elementary (9/10), Shadow Forest Elementary School (rating 10/10), and Willow Creek Elementary School (rating 10/10). Housing in ZIP 77345: The 2017 median household income in Kingwood is $123,201 with a 2017 median listing price of $323,750. Kingwood is 46 percent more affordable compared to its surrounding metro area, and 32 percent more affordable compared to the U.S. overall. Schools: The Humble School District, home to Deerwood, Greentree, Hidden Hollow, Shadow Forest, and Willow Creek, is one of Texas' 25 fastest-growing districts. It aims to create students who are "life-long learners, complex thinkers, responsible global citizens and effective communicators." 6. Rosemount, Minn. (ZIP code 55068) School: Shannon Park Elementary School (rating 10/10) Housing in ZIP 55068: The 2017 median household income in Rosemount is $93,743 with a 2017 median listing price of $299,900. Rosemount is 30 percent more affordable compared to its surrounding metro area, and 32 percent more affordable compared to the U.S. overall. School: Known for its academics and extracurriculars, Shannon Park students have a chance to take part in a plethora of activities, including a geography bee, math olympiad, young Authors Conference and family math night. 7. Bowie, Md. (ZIP code 20715) Schools: Whitehall Elementary School (rating 8/10) and Yorktown Elementary School (rating 8/10) Housing in ZIP 20715: The 2017 median household income in Bowie is $107,865 with a 2017 median listing price of $345,350. Bowie is 29 percent more affordable compared to its surrounding metro area, and 27 percent more affordable compared to the U.S. overall. Schools: Located just minutes away from Washington, D.C., Prince George's County Public Schools is one of the nation's 25 largest school districts. Whitehall and Yorktown are known for their academic rigor, which is demonstrated by their mission statements "to educate children beyond expectations" and "a rigorous instructional program for every student, in every classroom every day," respectively. 8. Huntington Woods, Mich. (ZIP code 48070) School: Burton Elementary School (rating 8/10) Housing in ZIP 48070: The 2017 median household income in Huntington Woods is $120,265 with a 2017 median listing price of $400,000. Huntington Woods is 15 percent more affordable compared to its surrounding metro area, and 27 percent more affordable compared to the U.S. overall. School: Burton Elementary school prides itself on its comprehensive and innovative curricula, making parents part of the education process and integrating technology into every subject. The 480 students who attend the K-5 elementary school, also benefit from "differentiated instruction" – programs that help enable the school to cater to all learning types. 9. Stow, Mass. (ZIP code 01775) School: Center School (rating 8/10) Housing in ZIP 01775: The 2017 median household income in Stow is $139,622 with a 2017 median listing price of $504,750. Stow is 45 percent more affordable compared to its surrounding metro area, and 23 percent more affordable compared to the U.S. overall. School: At Center School, educators use high expectations and cutting edge educational practices to drive students toward academic achievement. It's home to a state of the art 100,000-square-foot building equipped with iPads, Chromebooks and smartboards that give a students hands-on technology experience. 10. Chandler, Ariz. (85226) – Kyrene Elementary District and Paragon Education Corporation Schools: Kyrene De La Mirada School (rating 9/10), Kyrene De La Paloma School (rating 8/10), Kyrene De Las Brisas School (rating 9/10), Kyrene del Cielo School (rating 10/10), Kyrene Traditional - Sureno Campus (rating 9/10), and Paragon Science Academy K-12 (rating 9/10). Housing in ZIP 85226: The 2017 median household income in Chandler is $80,130 with a 2017 median listing price of $324,155. Chandler is 30 percent more affordable compared to its surrounding metro area, and 20 percent more affordable compared to the U.S. overall. School: In Arizona, students can attend any school within or outside their own districts. Kyrene and Paragon seek to attract top students with strong academics, small class sizes, lots of activities – such as technology and art – and the opportunity to use laptops every day. For more information, click here. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS.® For more information, visit realtor.com®.
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Realtor.com® Teams Up with the Wives of Top Major League Baseball Players Ahead of Trading Deadline to Highlight Tips for Moving
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Realtor.com® Appoints Danielle Hale as Chief Economist
SANTA CLARA, Calif., July 25, 2017 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today announced the appointment of veteran housing economist Danielle Hale as its chief economist. "We are incredibly proud to welcome Danielle to the realtor.com® family," said Nate Johnson, chief marketing officer for realtor.com®. "Danielle's in-depth housing market knowledge and research experience will help us hone and grow our research capabilities so we can leverage realtor.com®'s vast housing database to provide even more insights to homebuyers, sellers and dreamers, and professionals." As chief economist, Hale is responsible for developing and translating real estate trend data into consumer and industry insights. She also is tasked with leading a team of the industry's best analysts and economists with the goal of providing deeper and broader housing insights to people throughout the home journey. "Realtor.com®'s economics and research operation has emerged as a leading resource for valuable, actionable, and reliable housing market information," said Hale. "I look forward to working with the tremendously talented team to provide consumers and industry professionals with the tools and expertise they need to navigate the real estate world during this period of unprecedented competition and demand." Hale joins realtor.com® after nearly a decade as an economist and policy researcher at the National Association of REALTORS®. As managing director of housing research, Hale oversaw the production of closely followed housing market data, including NAR's monthly pending and existing home sales indices and quarterly home price reports. Hale previously served as manager of tax policy research, leading research projects on topics including how federal, state and local policies impact the real estate market. "Danielle possesses a rare talent for applying rigorous statistical analysis in all her work along with the ability to communicate the results to everyday people," said Lawrence Yun, chief economist for the National Association of REALTORS®. "She will be a valuable asset to realtor.com® and for consumers." Before joining the National Association of REALTORS® as an economist in 2008, Hale spent three years at the American Enterprise Institute, where she produced research and managed its executive office's communications. Her work during that time included research contributions to Dr. Allan Meltzer's A History of the Federal Reserve, Volume II (University of Chicago Press, 2010). Hale earned a bachelor's degree in International Affairs and Economics and a master's degree in Applied Economics from Florida State University. To read a Home Made post featuring a Q&A with Danielle Hale, click here. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Homes.com Introduces New Home Service Resource Ratings Guide
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EXIT Realty Adds realtor.com® to Premier Partner Program
Addition gives EXIT's brokerages and sales associates access to realtor.com® platform of advertising products and lead management solutions from realtor.com® operator, Move, Inc. TORONTO, July 6, 2017 -- EXIT Realty Corp. International announced today it has named realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., to its Premier Partner program. The strategic relationship provides EXIT's affiliated brokerages and sales associates' access to the realtor.com® platform of advertising products. The relationship also provides EXIT's affiliated brokerages and sales associates' access to lead management solutions from realtor.com® operator, Move, Inc. "EXIT Realty enjoys tremendous momentum throughout the U.S. and we are thrilled to enhance our portfolio with the best-in-class resources realtor.com® and Move provide," said Tami Bonnell, CEO, EXIT Realty Corp. International. "The realtor.com® and Move platforms gives our sales professionals the tools they need to manage their business effectively while also providing access to the best leads in the industry. This is a win/win for our brokers, sales associates and the communities they serve." EXIT Realty offices will receive enhanced branding on property listings while broker/owners can readily offer all sales associates one-click capability to enhance their realtor.com® Essentials profile page with free upgrades including the EXIT logo and photos, plus the ability to market themselves, their listings and demonstrate value to clients. This marks the first time realtor.com® has collaborated with a franchisor to offer the Essentials product system wide. "We greatly value our relationship with EXIT Realty and are thrilled to join their Premier Partner program," said Ray Picard, executive vice president of sales at realtor.com®. "They recognize the importance the increased visibility and responsiveness can provide in best positioning their brokerages and sales associates to market to the record level of consumers we are attracting." About EXIT Realty EXIT is a proven real estate business model that has to-date, paid out more than a third of a billion dollars in single-level residual income to its associates across the U.S. and Canada. State-of-the-art technology including geolocation Smart Signs™, a comprehensive Resource Center and marketing suite provide an integrated, end-to-end solution for today's busy real estate professional. For more information, please visit www.exitrealty.com. About Move, Inc. and realtor.com® Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV], provides unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals. The Move network includes realtor.com® as well as Doorsteps®, Moving.com™ and SeniorHousingNet℠, and offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world. Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by Move under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Kick Back, Relax, and Watch Your Business Grow this Summer!
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No Hassle Marketing Materials Automatically Emailed to You for Each New Listing
For years, Homes.com has offered agents and brokers the opportunity to create premium marketing materials through the Homes.com Marketing Center. However, busy agents don't always have time to spend on this time-consuming process. If you're one of these busy agents, read on to discover how to make creating professional, property specific marketing materials easier! With the Marketing Center's new upgrade, you no longer have to set aside time to create each marketing piece for every listing you win. You don't even have to log in to your Homes.com Connect Dashboard to create your marketing materials. All you have to do is check for an email from Homes.com containing links to download your new marketing materials! We'll automatically create a variety of materials for each listing and email them to you 24 hours after your listing imports to Homes.com. Automated Marketing Materials Include: Single Property Website Facebook Post ePostcard Flyer Postcard If you ever want to make changes to your marketing materials, you can! Just log in and edit—it's that easy! Download, share, print, and use these marketing pieces however you choose to promote your listings. In the past, the Marketing Center has been a premium feature only offered with our most exclusive marketing packages. Now we're offering this convenient and affordable feature to everyone. Call us for pricing at (888) 651-8956 or send us an email at [email protected] to learn more! To view the original post, visit the Homes.com blog.
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Realtor.com and United® Real Estate Align for Broker and Agent Success
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How to Get Exclusive Leads on Homes.com
By upgrading to Preferred Listings on Homes.com you gain exclusive leads and Preferred Agent branding. With Preferred Agent branding, all preferred listing lead inquiries are sent to the listing agent only. Additionally, no further advertisements (like Local Connect) will show on Preferred Listings. With Preferred Agent branding, your agent profile receives prioritized placement in your coverage areas, boosting your visibility for buyers and sellers doing an agent search. You also get the “Preferred” badge next to your name in the agent directory and on any Local Connect Ads you subscribe to, helping you stand out to buyers and sellers on Homes.com. Use these great benefits to grow your business, highlight your brand, and generate quality leads. Preferred listings are offered in tiered packages—1 listing slot, 5 listing slots, etc.—making it easy to customize your preferred package to meet your needs. Choosing which listings you display as preferred and when they are preferred is easy through your Homes.com dashboard. As a preferred agent, you will have access to the “Preferred Listing Priority Settings” control panel. Through here you can easily choose how your listing preferences will be assigned. The four options for this are listed below. Random Rotation (Default) – Available slots will be filled with your listings at random. Every 24 hours a new set of preferred listings will be selected. Highest Priced Listings – Available slots will be filled with your listings with the highest price. Newest Listings – Available slots will be filled with your newest listings. Manual Mode -You manually determine which of your eligible listings will be marked as preferred. Click here to learn more about Preferred Listings or contact us by phone at (888) 651-8956 or email at [email protected] To view the original post, visit the Homes.com blog.
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Realtor.com® Launches 'Own Home' National Brand Campaign Starring Actress Elizabeth Banks
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Homes.com Introduces New 'Friendly Neighbor Index'
  Norfolk, Va. (Apr. 1, 2017) – Homes.com is pleased to unveil its Friendly Neighbor Index (F.N.I), the latest addition to its real estate tools, providing homebuyers with an innovative feature to make the decision-making process of where to live even more personalized and easy. In the past, when considering a neighborhood, buyers would have to physically make an effort to introduce themselves to their soon-to-be neighbors and gauge their compatibility based on social interaction and small-talk. Leveraging machine learning, public, social and proprietary data, Homes.com®, is now able to make that task easier to complete, without potentially messy in-person interaction. The F.N.I. feature, included in both our for sale and rental listings, takes the guesswork and effort out of assessing your new neighbors with an easy-to-read output available on the Homes.com portal, mobile app, and available via an API for easy integration in partner sites. The F.N.I. simplifies the complex potential of human interaction and compatibility with a user-friendly color scale of green (barbecues and block parties) to red (lawsuits and constant complaints to the HOA). Users will easily be able to select their ideal neighborhoods and perfect neighbors. "With so many individuals today utilizing their mobile devices in their home search, we wanted to capitalize on this audience by empowering perfect neighbor matches," says Grant Simmons, VP at Homes.com, "the advances in artificial intelligence, geo-coding, and personality analysis allowed us to create a nationwide database of real-time personality compatibility." The F.N.I. data will appear within Homes.com websites before the end of April, and will be accessible through the Homes.com mobile app before the summer buying season. With this innovative technology, Homes.com looks to shake-up the housing market by giving homeowners and renters another reason to use Homes.com to find their ideal home and neighbors. Watch for more details in the coming weeks about the upcoming release of F.N.I. Until then, find your perfect home and neighborhood on Homes.com. About Homes.com Homes.com makes it easy to find your first or next home with close to 3 million homes for sale or rent. Since its launch almost 25 years ago, Homes.com has made millions of introductions between homebuyers and real estate professionals, leveraging user-friendly tools, valuable tips, and helpful information so homebuyers have everything they need to find a home that perfectly fits their family and lifestyle. With more than 15 million site visits a month, Homes.com continues to innovate with inspiring photos, simple search functionality and great home decor articles to empower consumers to dream, discover and design their homes. Visit Homes.com to discover your next home or download the Homes.com For Sale, Rentals or Mortgage Calculator apps to power your home search. For creative home design ideas and decorating tips, visit Homes.com/blog. Welcome Home!
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Realtor.com® Announces Matterport 3D Virtual Tours On For-Sale and For-Rent Home Listings
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Homes.com: Serving the Real Estate Industry for 25 Years
  Since we first launched 25 years ago as an extension of Homes & Land Magazine, Homes.com has been there to help buyers find homes, help sellers discover what their home is worth, and to connect agents with quality leads for faster conversions. Over the years, user-experience has been a top priority at Homes.com. As such, we've worked hard to cultivate relationships with the multiple listing services that allow us to provide consumers with the most accurate, up-to-date listing data possible. We also take pride in our reputation as a "friend to the industry," earned in part due to our commitment to positioning listing agents as crucial parts of each property inquiry. Each listing is clearly attributed to the agent who listed it and a copy of every lead the listing generates is sent to the listing agent. Our attention to quality and focus on loyalty haven't gone unnoticed. In 2005, Homes.com and RE/MAX forged a partnership to bring our innovative technology and consumer reach to remax.com and RE/MAX agents. We're proud of how far we've come and would like to say thank you for choosing Homes.com as your trusted business partner over the past 25 years. As one of the nation's leading portals, advertising your listings to an engaged audience of ready buyers is our primary goal. However, we have also been able to leverage our technology to develop additional products and services designed to help you exceed your business goals. What's your goal? Do you want to grow your business? Homes.com Fusion's responsive IDX websites are a great way to appeal to buyers and sellers on any device. The easy-to-use websites include map search functionality and detailed information on local schools, property values, and demographics on each listing. SEO Fuel is also available to help boost your website's organic search rankings so you can focus on selling your next home. Do you want to reach more buyers and sellers? Homes.com Local Connect sends you active buyers and sellers requesting information on homes within your zip codes, while Preferred Listings gives you exclusive leads and branding on your listings. We also offer the Homes.com Featured Agent and Featured Office programs so you can take advantage of our prominent position in search results by displaying your listings just a click away from Google. Do you want to be faster? Homes.com's Lead Concierge service is designed to pre-screen all your online leads as they come in so you don't lose them to competitors or waste time on inquiries who are "just looking." Do you want to revitalize your social strategy? With account creation, automated posts, and managed Facebook Ads, Homes.com Social Fuel can help you build connections with social media audiences! Homes.com has evolved and grown over the years to bring you the best results possible. Elena Alm of RE/MAX Choice Properties pointed out that "I joined Homes.com in 1997 and I've stayed with them ever since because it's worth it. Of all the things I've tried since 1997, Homes.com is the best!" If you are looking for an online marketing partner that you can trust, give us a call at (888) 651-8956 or send us an email at productinfo[at]homes.com. We'll be glad to help you develop a marketing and advertising plan to help you meet your goals! To view the original article, visit the Homes.com blog.
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Independent Study Finds Redfin Estimate to be Most Accurate Among Top Automated Home-Value Estimates
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Realtor.com® Brings iMessage® Integration to iOS® 10 App With "Reaction Stickers"
  SANTA CLARA, Calif., Feb. 15, 2017 -- Realtor.com®, a leading provider of online real estate services, operated by News Corp subsidiary Move, Inc., today introduced iMessage support for its realtor.com® iOS mobile app, making it even easier for consumers to discover, customize and share home listings with family and friends without ever leaving the messaging screen on an iPhone. The feature allows consumers to share their thoughts on what they love about the home with reaction stickers. The app extension makes it even easier for homebuyers to access and share for-sale home listings from the entire realtor.com® database, the most comprehensive source of home listings among competing national apps. "Today's home buyers, especially millennials who make up the largest home buyer segment, are used to searching and communicating on the go," said Nate Johnson, chief marketing officer at realtor.com®. "Our iMessage app was designed with this way of communicating in mind, making it simple to share photos, and listing information of for-sale and for-rent homes instantaneously within an iMessage conversation. We've made the process even more fun and collaborative by giving users the option to call out what they like about the home by adding reaction stickers." With the realtor.com® app for iMessage, consumers are able to: Search for home listings they recently viewed and/or saved on the realtor.com® iOS mobile app, and discover properties they happen to be nearby Preview basic information about a home, such as price data, the number of bedrooms and bathrooms and square footage Add a reaction sticker with the phrases "Love It!," "Let's go see it!," "What do you think?," "Love the kitchen!," "Nice bathroom!," or "Has a pool!" to a home listing or a specific photo within a home listing Send off to the recipient as an iMessage Once a home listing is shared via an iMessage, individuals in the conversation can view basic information about a listing or tap the listing to view more property information in the realtor.com® mobile app. If they do not have the app, they will be prompted to download the app on the App Store. The realtor.com® app can be download for free on the App Store here, and the realtor.com® app for iMessage is available for download on iOS 10 and above here. Users must enable the realtor.com® app for iMessage through the app drawer in iMessage to use the functionality. Additional reaction stickers will be available in the coming months. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Southern California Tech Firm Acquires HomeFinder.com
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Among Top Home Buyer Challenges for 2017, Rising Mortgage Rates Are Dampening First-Time Buyer Plans for Spring
  SANTA CLARA, Calif., Jan. 19, 2017 -- New data from realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., suggests that the share of first-time buyers planning to buy in spring 2017 fell sharply when mortgage rates began to rise at the end of last year, dropping by as much as 10 percent since last October. At the same time, record low inventory levels, higher prices and heavy buyer competition is creating more urgency for active home buyers. "Last fall, we saw a large jump in the number of first timers planning home purchases, which was very encouraging because their market share is still well below pre-recession levels," said Jonathan Smoke, chief economist for realtor.com®. "But, as evidenced by their decline in share, first-time buyers are really dependent on financing and affordability is one of their largest barriers to home ownership. This number could continue to decline with anticipated increases in interest rates and home prices." According to realtor.com®'s January survey of active home buyers, 44 percent of buyers planning to buy in spring 2017 are first-time home buyers. This has dropped significantly since the survey was conducted in October, when 55 percent of buyers of planning a spring purchase indicated they were looking for their first home. The average 30-year conforming rate rose to more than 4.2 percent by the end of December 2016 from 3.4 percent at the end of September 2016. With average rates today about half a percentage point higher than they were in 2016, a median-priced home financed with 20 percent down would cost an additional $720 per year in added interest.  That equals more than 1 percent of the median household's income. Survey data collected by realtor.com® found that first-time buyers were nearly five times more likely than repeat buyers to say they faced challenges qualifying for a mortgage, with affordability ranking highly among first-time buyer concerns. First-time buyers comprised 32 percent of all buyers in November, according to the National Association of Realtors®. "The rise in rates is associated with an anticipation of stronger economic and wage growth, both of which favor buyers," added Smoke. "At the same time, higher rates make qualifying for a mortgage and finding affordable inventory more challenging. The decline in the share of first-time buyers since October suggests that the move up in rates is discouraging new home buyers already." To date, rising interest rates appear to be having the opposite impact on repeat home buyers. Even with the current increases, interest rates remain historically low, and the movement in rates hasn't yet tipped overall buyer demand down. It has actually sparked demand from experienced buyers trying to close before rates increase further, as evidenced by increased realtor.com® listings views and decreased inventory. In the short term, the rate movement seems to have encouraged rather than dampened overall demand. In addition to likely additional mortgage rate increases, prospective buyers should be aware of the following aspects of the housing market realtor.com® expects to see at play over the coming year. Other Significant Challenges for Home Buyers in 2017 There Aren't Enough Homes for Sale. Even after 51 straight months of a below-normal supply of homes for sale, 2017 is expected to be even more challenging. Active inventory in December on realtor.com® was down 11 percent compared to December 2015. As a result, the year has started with the lowest inventory of homes for sale at least since the recession, and possibly in decades. Inventory was a challenge all year but a stronger offseason in the fall depleted the available homes for sale even more than is typical. Prices Remain at Record Highs. Asking prices usually decrease in the fall, but this year the median list price in December, was the same as in July at $250,000. That represents a record price for December and a year over year gain of 9 percent, the highest monthly year-over-year gain in 2016. Rising Rates Have Made Demand Even More Intense. With fewer homes on the market, average listing views were up 40 to 80 percent in the last three weeks of December, compared to the same time in 2015. Multiple potential buyers seem to be interested in virtually every home on the market even though we are in the slowest time of the year for sales. About realtor.com®Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Realtor.com® Gives HGTV Dream Home Participants an 'Entryway to $20K'
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Homes.com's Top 10 Product News and Updates of 2016
  What a year! In 2016 NASA's probe Juno entered Jupiter's orbit, a solar-powered plane circumnavigated the planet, India planted 50 million trees in a single day, and Giant Pandas were removed from the endangered species list. In the industry, mortgage rates were consistently low and tight inventory made it a great year to be a listing agent. We hope you had a fantastic year too, one full of quality leads, a growing database of prospects, and plenty of sales! It's been a busy year for everyone, including Homes.com. Here are a few of the new products and upgrades we launched in 2016 that you may have missed. Get caught up below! 1. Lead Concierge Launched This new program is a great way to connect with leads fast. This is available for all your lead sources; just use the special phone number and email routing to have the Homes.com Lead Concierge respond to new leads as they arrive. We'll even pre-screen them to help separate serious buyers and sellers from browsers and renters. 2. Social Fuel Program Upgraded with Facebook Advertising We put the Homes.com Social program under a microscope to see what we could do to drive even greater results for our agents. As a result, we've upgraded and rebranded to Homes.com Social Fuel which now offers LinkedIn account management and managed Facebook Ads. 3. .Homes Domain Names Launched New ".Homes" domain names were made available to professionals in the housing industry. All registrants of .Homes domains are verified to confirm the owner is a real estate professional, offering consumers a trusted domain name to find home services. 4. Team Functionality Added Homes.com launched a new "teams" functionality that makes it easy to assign leads to team members, set up lead routing rules, and access reports on leads sent to team members. Agents and brokers can add this free upgrade by contacting customer support. 5. TalkNow Beta App Launched This new, location based app instantly connects agents with exclusive leads for buyers searching for property within five miles of their current location. TalkNow is currently being beta tested in three test markets across the country, click here to ask about TalkNow in your area. 6 & 7. New Listing Manager and Contact Manager It takes more than functionality to make a mobile experience great. That's why we launched the new listing manager and the new contact manager for Homes.com Connect. This mobile optimized design makes it easy to use on any device. 8. New Website Backgrounds Thousands of agents rely on Homes.com for their agent and office websites and we want to make sure they have plenty of great customization options available. To that end, dozens of new website background images were added to help agents create a website that speaks to their audience. 9. NEW Skyline Drive 2.0 and CB Fusion Website Design Themes Now Available! Homes.com's agent sites now have more design options than ever with the addition of CB (Coldwell Banker) Fusion and Skyline Drive 2.0—the mobile optimized version of one of our most popular classic design themes—to the design theme gallery. 10. Partnership with DocuSign Homes.com forged a new partnership with DocuSign that will allow you to auto-populate lead data from Homes.com Connect directly into your DocuSign account, eliminating duplicate data entry. Your DocuSign data will also auto-populate transaction details into your Homes.com Connect dashboard, making it easier to track your listings and contacts from lead to close. Watch for this new integration in early 2017. Thank you for another great year! If you're not working with Homes.com yet, or would like to upgrade your account, we'd love the opportunity to discuss what Homes.com can do for you. Please give us a call at 888-651-8956 or send an email to productinfo(at)homes.com to learn more. To visit the original post, visit the Homes.com blog.
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RealtyUSA Partners with Trulia, Zillow, and Realtor.com
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Canadian Home Searches Spike in Response to U.S. Election Results
  NORFOLK, VA. (NOVEMBER 09, 2016)--Homes.com®, leading online real estate destination, reports a dramatic surge in location-based home searches for Canadian destinations in response to the United States Presidental election. Starting at 9 p.m. EST, as state results from the U.S. Presidental race began to roll in, Homes.com saw a surge in Canadian home searches growing by the hour. By 11 p.m. EST, British Columbia was the highest searched state or province searched on Homes.com, more than California, Texas or Florida. By 12 a.m. EST, Canadian home search traffic was 16 times higher than a normal traffic day. As of this morning, Canadian searches for homes for sale continue to dominate Homes.com visitor behavior, maintaining eleven times more searches than the previous day, with British Columbia seeing 26 percent more home search activity than the most populous U.S. state, California. By 9 a.m. EST, six of the top twenty-five searched cities on Homes.com were Canadian: Vancouver, BC; Surrey, BC; Toronto, ON; Nelson, BC; Richmond, BC; and White Rock, BC. This surge of consumer searches for Canadian properties has not translated into a notable increase in consumers inquiring about these properties. At this point, home shoppers appear to just be checking out Canadian home prices and availability with no clear intention to relocate. On the lighter side of last night's consumer home searches, Ontario, CA benefited from a dramatic, 121-percent increase in home searches, likely due to confusion with the Canadian city of the same name. Wherever (or why ever) you're moving, Homes.com has homes. For Sale. For Rent. For You. About Homes.comHomes.com makes it easy to find your first or next home, with close to 3 million homes for sale or rent. Since its launch almost 25 years ago, Homes.com has made millions of introductions between homebuyers and real estate professionals, leveraging user-friendly tools, valuable tips, and helpful information so homebuyers have everything they need to find a home that perfectly fits their family and lifestyle. With more than 15 million site visits a month, Homes.com continues to innovate with inspiring photos, simple search functionality and great home decor articles to empower consumers to dream, discover and design their homes. Visit Homes.com to discover your next home, or download the Homes.com For Sale, Rentals or Mortgage Calculator apps to power your home search. For creative home design ideas and decorating tips, visit Homes.com/blog/. Welcome Home!
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Realtor.com Launches 'Real Ambassador' Program
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Realtor.com® brings global real estate opportunity within reach for U.S. buyers and sellers, professionals alike
  SANTA CLARA, Calif., Nov. 3, 2016 -- Home buyers have a new, robust experience that makes global for-sale home search more simple and efficient in the United States and across dozens of countries, all within a single interface. Today, realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., announced the addition of U.S. listings to realtor.com/international, giving users access to more than 4.5 million listings from over 70 countries. The site, which relaunched in July as part of a newly formed global property network created by News Corp, REA Group and Move, now allows users to view U.S. listings along with for-sale properties all around the world within an upgraded common interface using their preferred language, currency and units of measurement. It also helps attract more global buyers to realtor.com/international as the only site in the network to display the complete property inventory including U.S. listings in a single location. The American inventory is sourced from realtor.com®, the most comprehensive inventory of for-sale real estate listings in the United States with approximately 1.5 million for-sale U.S. listings updated at least every 15 minutes on average in most areas. The global property network is the world's largest global real estate listing community, offering more than 4.5 million listings from 72 countries. The network consists of 13 leading international real estate sites in Australia, France, Germany, Hong Kong, Indonesia, Italy, Luxembourg, Macau, Malaysia, Singapore, Thailand and the United States as well as News Corp's Mansion Global and India-based PropTiger, collectively attracting more than 200 million visits globally each month, according to internal metrics. "The expansion of realtor.com/international reflects the increasing demand for global property information and experiences across geographic boundaries, while helping make the process simpler, easier and more personalized for consumers and professionals alike," said Eleonore Rojas, vice president, NAR partnerships and international at realtor.com®. "We are constantly working to enhance our solutions to help connect people wherever they are with properties and with the professionals to help them through their home journey." In addition to making global home search easier for buyers and sellers, the new opportunity offers expanded capabilities to real estate professionals who represent U.S. sellers looking to promote their listings to international buyers. All U.S listings on realtor.com® are displayed and translated on realtor.com/international as a free benefit, accessible by property searchers around the world. Additionally, real estate professionals who wish to take full advantage of the reach of the global property network may opt to syndicate their U.S. listings to other global property network partner sites as a free benefit through ListHub, the nation's leading provider of listing syndication services and performance marketing metrics, also operated by Move. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Redfin Improves Accuracy of Its Popular Automated Home-Value Estimate and Expands It to 80 Total U.S. Markets
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Catch Your Dream Home: Brand Networks and Realtor.com® Partner on Pokemon Go-Inspired Facebook Campaign
  BOSTON, MA--(Sep 7, 2016) - Brand Networks, the award-winning provider of solutions that simplify social™, has teamed with realtor.com®, a leading online real estate destination with more existing homes available for sale than any other national online real estate portal, to raise brand awareness and drive mobile application downloads with a campaign designed to help users find their dream homes. Tapping into the overnight sensation of Pokémon Go, the augmented reality mobile game that sends players on real-world quests to find, train, and battle Pokémon, the companies launched a Facebook campaign that placed similar messaging and imagery from the game into the feeds of Facebook users. Conceived, created, and launched just days after the Pokémon Go game went viral, the campaign reached almost 530,000 unique Facebook users at an impressive $5.24 CPM (cost per thousand impressions) and delivered a 15% conversion rate in just six days. "The Facebook platform enables people with shared interests to connect and share on a massive scale. In turn, marketers are presented with a significant opportunity to monitor these signals and react with meaningful and real-time messaging," said Jamie Tedford, CEO and Founder of Brand Networks. "We identified an enormous audience of Facebook users exchanging tips and broadcasting their participation in Pokémon Go. Our team and software helped realtor.com® tap into this cultural phenomenon, translate signals into an actionable marketing opportunity and use the Brand Networks Platform to reach and optimize messages to this audience on a tight timeline." The campaign used a series of ads with creative influenced by Pokémon Go to promote the free realtor.com® free mobile app. Messaging such as "Be a real-estate master" paired with in-app imagery resembling the game inspired users to "catch" their dream home using realtor.com®. As for audience targeting, the Brand Networks platform was used to target relevant ads to a variety of segments, which were then further optimized against the best performing groups. The campaign capitalized on the fun and lighthearted nature of house hunting, and resonated best with women between the ages of 45 to 54. The entire process was executed in one week in order to access the game's massive base of players in as timely a manner as possible. The campaign was a success for realtor.com® and helped drive brand awareness and downloads for their award-winning mobile app. "Seeing that Pokémon Go became one of the hottest topics trending on Facebook, we wanted to generate similar user excitement and cultural relevance for realtor.com®. Our thought was while users are out and about driving around catching Pokémon, they can also 'catch' their dream home by downloading and using the realtor.com® app," said Genevieve Owyang, Director of Mobile Marketing, realtor.com®. "The Brand Networks team did a fantastic job and we were thrilled to have them in our corner on this initiative." Pokémon Go and Pokémon are trademarks of Nintendo. Realtor.com® is a registered trademark of The National Association of Realtors. Niantic, Nintendo, The Pokémon Company, and Pokémon Go are in no way affiliated with Brand Networks nor with realtor.com®. Click here to read the full case study. About Brand NetworksBrand Networks Simplifies Social™. The company delivers award-winning social media advertising software and services to hundreds of enterprise customers, including half of the Fortune 100 and 17 of AdAge's 25 Most Advertised Brands. The Brand Networks Platform uses personalization data and powerful automation technologies to help marketers optimize their media investments across the social web. Media buyers can reduce campaign management time by 75% while increasing their return on advertising spend across Facebook, Instagram, Twitter, Pinterest, LinkedIn and Snapchat. Brand Networks was founded in 2006 and is headquartered in Boston with offices in San Francisco, New York City, Rochester, Los Angeles, Chicago, London, Sydney, and Mexico City. For more information, please visit bn.co. About Realtor.com®Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive database of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. As the official site of the National Association of REALTORS®, realtor.com® pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp (NASDAQ: NWS) (NASDAQ: NWSA) (ASX: NWS) (ASX: NWSLV) subsidiary Move, Inc. For more information, visit realtor.com.
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HomeDisclosure.com Adds 'Death in Home' Data to Website
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Point2 Homes Traffic Breaks New Records
  According to the latest traffic data, listings search website Point2 Homes managed to beat the growth predictions for the 2016. In July alone, our consumer portal has registered 23.1 million page views, a 71% increase compared to the same month in 2015. This makes Point2 Homes one of the most trafficked consumer portal in Canada. Simply put, this translates into more home buyers viewing more listings, which means more leads for agents. Indeed, looking at the data, we saw that the number of leads received by Point2 subscribers is up by 23% from last year. Traffic on Point2 Homes has reached an all-time high of 3.43 million visits in July – up 39% from last year. Canadian traffic alone is up 71% compared to last year, while US traffic has also been steadily increasing. Another great thing is that visitors are spending more time on Point2 Homes, showing that the improvements made in the recent months have been a success. July was the month with the highest number of pages browsed per visit session, up by 17% from the beginning of the year. The number of browsed pages has risen by 70%, from 16 million in January to 23 million in July, dethroning the previous record by almost 2 million. The increase in page views has been definitely booming. It's only mid-year and the number of page views reached 137 million. And there are still 5 months to go! What does this mean for real estate professionals? Quite simply – Point2 agents will attract more leads and close more sales than ever: statistics don't lie. An ever larger pool of potential clients paired with an ever improving set of marketing tools can only lead to more business. If you're not a Point2 agent yet, now is the time to come aboard! Our traffic has literally never been higher, and it's showing no signs of slowing down. Create a Point2 Agent account now and take advantage of the amazing exposure on Point2 Homes and the top-notch marketing tools included in the membership. To view the original post, visit the Point2 Homes blog.
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Location, Location, Location: Realtor.com Puts Even More Neighborhood Information in the Hands of Buyers
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Realtor.com® expands international reach with global property network
  SANTA CLARA, Calif., July 28, 2016 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today announced the expansion of realtor.com/international as part of a newly formed News Corp global property network. Created by News Corp, REA Group and Move, the global property network is the world's largest global real estate listing community, offering more than three million listings from 56 countries. The network consists of 12 leading international real estate sites, attracting more than 200 million visits globally each month. Users of realtor.com and realtor.com/international already have access to both the most comprehensive inventory of for-sale real estate listings in the United States -- with approximately 1.5 million for-sale U.S. listings -- and international properties from 45 countries in multiple languages and local currencies. The network further expands the global footprint to 56 countries on realtor.com/international with plans to showcase listings from sites in Australia, France, Germany, Hong Kong, Indonesia, Italy, Luxembourg, Macau, Malaysia, Singapore and Thailand as well as News Corp's Mansion Global and India-based PropTiger. "This is an important step forward in the evolution of real estate. We're part of a global community of international property sites that enable people to search with confidence for real estate properties and information all around the world," said Ryan O'Hara, CEO of Move. "As the U.S.'s largest and most comprehensive source of for-sale listings, we are delighted to be a formative part of this new global collective as we expand our unmatched access through technological innovation and enhanced cooperation across borders." Robert Thomson, chief executive of News Corp said: "The global property network being launched today demonstrates the power of combining data across the News Corp digital real estate portfolio, and provides further evidence that News Corp is the largest digital property business in the world. "By combining the listings - and the talent - of REA Group, realtor.com®, and other partner sites, we are creating an opportunity to enhance listings for consumers and customers around the world, while enabling collaboration with News Corp's existing stable of real estate businesses and partners, including Mansion Global and PropTiger. With more global properties than any other source, it's a capability that no competitor can match. We are creating a whole new world of property for consumers, and premium audiences on a global scale for advertisers," Thomson said. With interest in foreign investment on the rise around the world, providing a common search experience across borders is a significant advantage for U.S. home searchers looking to invest abroad. Globetrotting U.S. consumers might be looking to Paris, Hong Kong or Melbourne for an opportunity, and this global property network enables them to view and compare more properties more easily using realtor.com/international. International searchers can enjoy a familiar search experience for global properties based on their location, including international market top searches. For many of the markets in the global property network, this represents the first time consumers can explore properties all over the world, starting from a site they know and trust. Putting the technology and relationships in place to connect buyers, agents and properties is an important leap, but working with a member of the National Association of REALTORS® (NAR) – particularly one certified in international transactions – is just as critical. Real estate processes and protocols differ widely across borders, from parameters as simple as bedroom count vs. total room count, to as complex as representation, financing, ownership and international taxation. Realtor.com® has worked closely with the NAR over the past several years to advance professional resources that help agents become conversant in international property transactions. "As the largest and most established international player in the global property network, the National Association of REALTORS® is focused on expanding international real estate business opportunities and bringing more buyers and sellers together across continents," said NAR President Tom Salomone. "The enhanced realtor.com/international website together with NAR's network of Certified International Property Specialist designees will enable more consumers to take advantage of globalization's powerful impact on real estate markets and successfully sell their home to an international buyer or purchase a property abroad." The full international property inventory is now available on realtor.com/international, in a new user experience accessed through the beta button on the site. Additional features and enhancements are planned for the months ahead, and the integration of U.S. listing content into the beta site is planned for this winter. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive database of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. As the official site of the National Association of REALTORS®, realtor.com® pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. For more information, visit realtor.com. About REA Group REA Group Limited (ASX:REA) is a multinational digital advertising business specializing in property. REA operates Australia's leading residential and commercial property websites, realestate.com.au and realcommercial.com.au, European sites casa.it, atHome.lu and immoRegion.fr, Chinese property site myfun.com and a number of property portals in Asia via its ownership of iProperty Group. REA also has a significant shareholding in U.S-based Move, Inc.
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Realtor.com and Patch.com Team Up to Help Local Communities Find Their Dream Home
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Leverage Your Homes.com Advertising to Win More Listings
  You've nurtured your lead for weeks, months, or even years with email campaigns, follow-up calls, and mailings, and now your time has come. Your lead is ready for a listing presentation and you get to show them why you are the best agent to sell their home. Your expert insight into the local market, great reputation, and past experience got you the appointment. Now, they want to know how you are going to get their house sold. You need to show them an online-marketing plan for their home that sets you apart from the competition. This is when you need to leverage all those advertising dollars you spent to win that listing. We have created a few customizable pieces that you can add to your Listing Presentation to highlight the advantage you have because of your advertising with Homes.com. Do you have a Featured Agent or Featured Office position on Homes.com? These spaces have limited availability, and your subscription allows you to display your client's listing at the very top of Homes.com, just one click away from major search engines like Google. Your featured position is one of the largest in the industry, making it easy for potential buyers to find your listing. This is the customizable flyer for you: Featured Agent (with basic customization options) Featured Office (with basic customization options) Featured Agent (with advanced customization options) Do you have Preferred Listing status on Homes.com? This is a great way to highlight and enhance your seller's listing. Not only can you post more photos than standard listings, but each preferred listing automatically receives a narrated listing video. Add this customizable Preferred Listing flyer to your listing presentation today to share these benefits with your sellers! Do you subscribe to Local Connect? This is a great way to find active buyers who are interested in your target areas and ready to engage with you! Let your clients know how your investment helps you target buyers who are looking for a home in their zip code. Personalize and share this flyer to highlight these benefits! Do you have Homes.com Premier? Download and share this flyer to demonstrate how your mobile-friendly website makes it easy for buyers to find your property. Don't forget to mention that your website will also showcase your seller's home ahead of other MLS listings, making sure it gets great exposure. Your package also includes Preferred Listing status and daily social posts, meaning you are offering your clients an advantage on Homes.com and social network sites, too. Looking for more listing presentation tip? Check out The 4 "Be’s" of a Winning Listing Presentation. For information about Homes.com products or services, give us a call! Our number is 888-510-8795, or you can reach us at productinfo[at]homes.com. To view the original post, visit the Homes.com blog.
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Point2 Powers the Listings Section of US Real Estate Website PropertyShark.com
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Homesnap Leaves Broker Roots Behind in Move to BPP
ROCKVILLE, MD--(May 27, 2016) - Homesnap, creator of highly-rated real estate apps for consumers and agents, will abandon its remaining brokerage licenses in conjunction with its recently announced partnership with the Broker Public Portal (BPP), completing the company's transformation into a vital partner of the real estate industry. Homesnap began as a pure consumer app in 2012. At the time, the company operated as a real estate broker in many markets. Homesnap quickly became the highest-rated real estate app in the App Store, used by millions of consumers. But consumers weren't the only people using Homesnap. "Immediately after launch, we noticed something quite remarkable -- real estate agents were using it like crazy," said Homesnap co-founder Guy Wolcott, "we realized there was a significant opportunity to create a professional version, just for agents." Since launching that professional app, Homesnap Pro, the company partnered with leading Multiple Listing Services (MLSs) across the country, leaving its brokerage origins behind to become a trusted vendor to, and partner of, local brokers and agents. As a result, Homesnap is free from ads and paid agent placement. And the company has voluntarily followed "fair display guidelines", protecting agent-client relationships, and driving new consumer inquiries to the listing agent or broker at no cost. Last week, Homesnap announced a historic partnership with the BPP to expand this industry-friendly approach to the entire country, offering consumers a home search experience defined by simplicity, integrity and common sense; and enabling MLSs to provide best-in-class consumer apps across platforms, industry-leading mobile tools for every agent, and a robust broker dashboard to track agent, office and market activity. As a result, Homesnap will divest itself of all legacy real estate brokerage licenses and MLS memberships. MLS listings will only appear on Homesnap -- following "fair display guidelines" -- via the company's partnership with the BPP, and the decision to participate in the BPP will be made by individual MLSs. The BPP is backed by 115 MLSs and real estate companies, including franchisors, independent brands, big brokers, and small brokers, operating in diverse markets across the country and collectively representing over 500,000 real estate agents. Already, MLSs with over 80,000 members have announced their intent to participate in the BPP at launch. Many more are expected to follow suit in the near future. About BPP The Broker Public Portal LLC is a collaborative venture between real estate brokerages and MLSs to create a national consumer home search experience defined by simplicity, integrity and common sense. The portal aims to provide consumers with direct access to the most comprehensive, timely, and complete property information while adhering to fair display guidelines. More information can be found at http://brokerpublicportal.com. About Homesnap Homesnap is the highest-rated mobile real estate app, used by millions of consumers to explore homes and search listings. Homesnap Pro, the professional version of Homesnap, is the fastest-growing mobile app for agents -- now available to every agent in 40 MLSs with over 300,000 members. Both are powered by a specialized homes database that combines MLS data, property tax records, census data, geographic boundaries and more.
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Move, Inc. Responds to Ruling on Motion Regarding Spoliation
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Realtor.com Video Series Starring Elizabeth Banks Wins Three Webby Awards
  SANTA CLARA, Calif., May 10, 2016 -- The 2016 Webby Award winners are in, and realtor.com®, a leading provider of online real estate services operated by News Corp subsidiary Move, Inc., today announced that its original five-episode, digital video series featuring actress Elizabeth Banks, won an impressive three Webby Awards. The digital series, starring actress Elizabeth Banks, won in the categories of Online Video, DIY Video and a People's Voice Award in the category of How-to and DIY Video. In total, the series has received more than 10 honors to date, including: three Webby Awards, an OMMA award, two gold and two silver W3 awards, the AdWeek Watch Award for best female talent, a San Francisco BIG Star Award and a One Screen Award. Produced in collaboration with Pereira & O'Dell New York, the series adds informative humor to the stressful process of purchasing a home. "'The Home-Buying Process in Plain English with Elizabeth Banks' is just one more step in realtor.com®'s journey to simplify the home buying process for consumers," said Nate Johnson, chief marketing officer for realtor.com®. "We're really excited about winning the People's Voice award because it shows that people are not only listening to the educational tips in the series, but that they like what they are hearing." Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including websites, advertising and media, online film and video, mobile sites and apps, and Social. Established in 1996, The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). There are two awards available to each nominee; the Webby Award and the People's Voice Award. Members of the IADAS select the nominees and winners for Webby Awards in each category, whereas The Webby People's Voice is awarded by the voting public. The Webby awards ceremony will take place May 17, 2016 in New York and will be available live at www.webbyawards.com. About Move, Inc. and realtor.com® Move, Inc. operates the realtor.com website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider in the first half of 2015 as measured by comScore. As the official website of the National Association of REALTORS®, consumers know they can look to realtor.com® for the most comprehensive and accurate information anytime, anywhere. With relationships with more than 800 multiple listing services (MLS), realtor.com® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNet and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreet and Reesio as well as many free services.
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Homes.com's New Listing Manager Is Now Live!
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Builders Digital Experience (BDX) Updates New Home Source Professional Platform For Real Estate Agents
AUSTIN, TX (APRIL 26, 2016)--Builders Digital Experience (BDX) has launched major updates to the NewHomeSourceProfessional.com platform, which allows real estate agents to search for new construction homes and is used by a number of MLSs nationwide to complement their current database. With listing data provided directly from thousands of builders nationwide, the new platform offers a modern interface, more search filters, multiple result views (homes or communities in list, photo, and map options), expanded detail pages, and printable reports, plus saved searches and saved listings that can be shared directly with clients. All agents with a free account on New Home Source Professional now also get a free, multi-purpose Consumer Portal, which serves as both a standalone, agent-branded new construction website for agents to generate new business and a place for clients to review shared listings and searches. In 2015, nearly 10% of all homes sold were new construction, according to the National Association of Homebuilders. Yet because much of the inventory is in the form of builder plans that do not have fixed addresses or prices, it often doesn't appear in MLS systems. That's why over 25 MLSs partner with BDX to provide New Home Source Professional to members. Current partners include CRMLS, MRIS, MRED, MFRMLS, MIAMI, ARMLS, MLSListings, GLVAR and ABOR. MLSs have added the platform through a no-cost partnership with BDX, which includes an MLS-branded version of New Home Source Professional. More than 400,000 agents currently have access the platform via their MLS. "New Home Source Professional gives my Subscribers access to the unique information on a new property that does not fit into the traditional MLS," said Sean Murphy, Executive Vice President of the MLS of Southern Arizona. "Their team has been responsive to the feedback from my Subscribers and it shows in the updated platform. The updates to the platform will make using the service a more fulfilling and productive experience for my Subscribers." The new tools are in addition to existing platform features and information, including builder contact information, interactive assets, compensation details, promotions, events, community-level data and educational articles and videos for agents. The updates are for desktop and tablet users, with mobile set for a summer launch. The platform updates were based on feedback from agents and BDX's MLS partners, who are part of an expanding industry effort to make sure agents have single access to all new construction inventory and develop relationships between agents and builders. About Builders Digital ExperienceBuilders Digital Experience (BDX) is a leading provider of digital marketing and sales solutions for home builders. In addition to hosting the top new home listing site (NewHomeSource.com), and providing distribution of new home listings to hundreds of real estate websites, BDX offers website development, interactive floor plans, photo realistic renderings, and digital sales solutions to builders and real estate developers. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit http://www.thebdx.com.
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Realtor.com® and HomeAdvisor Team Up to Provide Home Renovation Information
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Introducing Homes.com Featured Agent and Featured Office
  Over ninety percent of page views on Homes.com are from visitors who are actively searching for their next home. Homes.com's new Featured Agent and Featured Office programs prominently position your brand and your listings in front of these buyers. This listing program offers your sellers the exposure they crave. With one of the largest featured positions in the industry and top of page placement, you can put their home front and center just a click away from major search sites. Each listing is linked to a detail page with links to request more information. On mobile, the featured slot converts to a large click-to-call display at the top of your city. Engage with your leads on your terms. Active desktop buyers can explore your entire inventory through your featured spot, plus you have the ability to direct leads exactly where you want them to go. Link to your website, landing page, or property search, so you can connect with more high quality leads who are ready to begin the home buying or selling process. You can also add your marketing tagline or social links for even more engagement opportunities! Homes.com Featured Agent and Homes.com Featured Office put your listings a click away from search engines. Featured space is limited, so contact us at 888-510-8795 today to claim your city! To view the original post, visit the Homes.com blog.
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Point2 Homes Traffic Scores New Record Values. Leads Are Up by 70%
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Realtor.com® Reaches 50M Unique User Milestone, Agents Impacted
  In January, realtor.com® reached 50 million unique users! This translates into more eyes on your listings and higher brand exposure. Couple this growth with our superior lead quality to see how agents experience tremendous success with realtor.com®. Learn more here!
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Move, Inc. Responds to Zillow CEO's Comment on CNBC
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Realtor.com® Unveils 'House Talk' as a New Resource for Home Buyers, Sellers and Dreamers
  SAN JOSE, Feb. 9, 2016 – Realtor.com®, a leading destination of online real estate services operated by News Corp subsidiary Move, Inc., today announced the launch of House Talk, a new online community created to help the millions of people who visit realtor.com® get answers to their home-related questions. House Talk is a resource for all things real estate. Whether you're buying or selling a home, want to share a home improvement tip, or have a question about a rental lease – House Talk is the place for you. With a robust community of peers and professionals, participants are empowered to ask questions and give answers on real estate topics that matter to them. Users looking for fast answers can also search for key discussion topics to see if they have already been addressed by the group. Conversation topics that are currently trending include: adjustable rate mortgages, bathroom remodels and kitchen cabinets. General community topics include: financing, buying and selling, home improvement, renting, talk of the town, unique homes and block party. Realtor.com® House Talk is available at: http://community.realtor.com/. "Buying a home is a complicated process – one that only gets more complicated after you've closed and walk through the front door," said Tapan Bhat, chief product officer for realtor.com®. "House Talk was born from a desire to alleviate uncertainty and give home buyers, sellers, renters and dreamers a forum to ask questions and share their own experiences. When you have someone ready to help, suddenly things seem more manageable." Anyone can join the conversation by simply creating a community account at community.realtor.com. Participants can then click the "start a discussion" button to ask a question or "reply" in an established thread. Users also have the option to "like" a discussion and upload photos or videos to their posts. About Move, Inc. and realtor.com® Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider as measured by comScore. As the official website of the National Association of REALTORS®, consumers know they can look to realtor.com® for the most comprehensive and accurate information anytime, anywhere. With relationships with nearly 800 multiple listing services (MLS), realtor.com® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes.
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Zillow Group Launches Initiatives to Connect U.S. Premier Agents with Chinese Buyers
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Point2 Homes Sees Highest Traffic Ever in 2015: Over 27.2 Million Visits
  Home buyers, sellers and renters have browsed 152,332,516 pages on Point2 Homes in 2015 – 58% up from the previous year. This translates into roughly 18,000 (!!!) listings browsed every hour on our site. Here are the highlights of the year: And what does this mean for you, the agent? Over 407,000 buyers and renters have contacted agents through the contact forms provided on the site. This is an impressive 66% increase in leads from the previous year, which speaks for the quality of the traffic. We are also happy to say that we're off to a great start to 2016! The first few days of 2016 have already brought us very close to daily all-time highs, in a period when the buying and renting season is far from its peak. We are expecting another very strong year with a predicted increase of at least 30% in traffic and leads. If you are not a Point2 Agent yet, now is a great time to partner with us and grow your business in 2016. Create a Point2 Agent account and add your listings on Point2 Homes. Then take advantage of our premium features and advertising options that allow you to increase your listings' exposure on Point2 Homes. As to our Point2 agents, thank you for being our loyal partners this past year. Here's to a prosperous year for your business in 2016! To view the original post, view the Point2 blog.
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Realtor.com Joins HGTV Dream Home Giveaway with Bonus Entry Opportunity
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Zillow's New "Price This Home" Feature Lets Home Sellers Create a Custom Home Value Estimate
  SEATTLE, December 15, 2015 — Today, leading real estate and home-related marketplace Zillow® launched Price This Home, a new tool that enables home sellers to create a custom, private value estimate for their home based on comparable home sales and listings, personal knowledge of their home and surrounding neighborhoods, and local market conditions. Selling a home is a stressful process, with many sellers primarily focused on selling their home for the maximum possible price. Along with the help of a real estate agent, Price This Home helps sellers understand what their home is worth in the current market by allowing them to quickly and easily compare their own home with homes currently on the market, as well as those that have recently sold. "Deciding to sell a home can be stressful, and many homeowners spend a lot of time researching home values and market conditions before contacting their agent," said Jeremy Wacksman, Zillow chief marketing officer. "Price This Home is an excellent tool in those early days. It shows sellers how their home stacks up against other homes on the market, and allows them to provide extra information to create a more customized value estimate." Price This Home uses the home's Zestimate® home valuation, the estimated market value, as a base, and allows the homeowner to select information that will give them a more customized value estimate. To create a Price This Home value estimate, homeowners take several steps. Verify their home facts are correct by claiming their home on Zillow and updating facts like numbers of bedrooms or square footage. Select from a list provided by Zillow, of for-sale and recently sold homes that are similar to their own home, based on location, square footage, number of bedrooms and bathrooms, curb appeal and interior condition, and eliminate those that are not. Since no two homes are exactly the same, Price This Home clearly shows sellers the differences between their home and the comps they have chosen, and how those differences impact the value estimate. Once comparable homes have been chosen, Zillow provides a private estimate to the homeowner, and helps connect the homeowner with a real estate agent to help list their home. Many buyers and sellers use the Zestimate, Zillow's computer generated algorithm, as a starting point for determining a home's value. Zestimates are displayed on over 100 million homes nationwide. This new tool is designed specifically for homeowners who are preparing to sell to privately show them what their home is worth based on comparable for-sale, and recently sold homes. Zillow Zillow® is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. Zillow serves the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition to Zillow.com®, Zillow operates the most popular suite of mobile real estate apps, with more than two dozen apps across all major platforms. Launched in 2006, Zillow is owned and operated by Zillow Group and headquartered in Seattle.
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Realtor.com® builds on trusted listing platform to deliver industry's most reliable resource for learning about agents
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Realtor.com® "House Wrap" Shows You Can't Find Your Dream Home When It's Not There
AUSTIN, Texas, November 12, 2015 — Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today wrapped a for-sale home in Austin, Texas, visibly removing it from the residential block to vividly illustrate that you might be missing out on your dream home if you only search on Zillow.com. The experiential advertisement is a part of realtor.com®'s comparative advertising campaign that shows how realtor.com® lists many more MLS-listed, for-sale homes than its chief competitor. The advertising campaign is based on realtor.com®'s statistical analysis conducted in October 2015, which estimates that realtor.com® has approximately 20 percent – or an estimated 300,000 – more MLS-listed, for-sale homes nationwide than Zillow.com. The gap is wider in certain markets, increasing to 109 percent in Salt Lake City, for example. "Buying a home is one of the biggest commitments many of us will ever make, so it's not a decision we enter into lightly," said Nate Johnson, chief marketing officer for realtor.com®. "How confident would you feel about your decision if you knew 20 percent or more of your choices in MLS-listed homes for sale were missing from the real estate site you were using? This advertising campaign draws attention to the fact that, unlike our competitors, realtor.com® provides the most comprehensive view of MLS-listed, for-sale homes. It's why realtor.com® is the best – and truest – provider of real estate information and services for buyers and sellers in the nation." To illustrate the extent to which consumers may be missing out on homes for sale when using the competition, realtor.com®'s new experiential advertisement consists of fully wrapping a home that is currently on the market, located at 8600 Dulcet Drive in Austin, Texas 78745 and brokered by GoodLife Realty. The all-black covering is emblazoned with, "Searching for a home to buy on Zillow? You're missing out on thousands like this," and provides a visual representation of the seriousness of competitor gaps in MLS-listed, for-sale homes. The house will be wrapped until Nov. 14, and on Nov. 15, GoodLife Realty will host an open house in the home from 1-4 p.m. Based on internal analysis conducted in October, realtor.com® provides at least 20 percent more – or an estimated 300,000 more – MLS-listed homes among its for-sale listings nationwide than Zillow.com. This realtor.com® listings advantage is even greater in some local markets including: Metropolitan Statistical Area (MSA)* Realtor.com® Listings Advantage(compared to Zillow.com) Austin 33 percent Denver 30 percent Memphis, Tenn. 42 percent Miami 52 percent New Orleans 67 percent Salt Lake City 109 percent San Diego 48 percent * Results based on comparing MLS-listed homes for sale in the U.S. Office of Management and Budget's (OMB's) Metropolitan Statistical Area ("MSA") for the cities indicated; except for Miami, where the comparison was for OMB's Miami-Miami Beach-Kendall Metro Division of its MSA for Miami. Results shown are as of approximately late October 2015, and are not necessarily representative of other metro areas or locales. The national campaign also includes different variations of animated banner advertising that display the amount of homes currently for sale in hot housing markets as listed on realtor.com® versus Zillow.com. Specific markets featured in these ads include Austin, San Diego, Miami, Denver and New Orleans. Additionally, static digital ads appear on major online news and consumer websites such as Google, Curbed, and Yahoo!, as well as entertainment and social media platforms including Spotify, YouTube, Facebook and Twitter. The ads feature headlines such as: "There are more homes for sale than Zillow's showing you. Realtor.com® – search more homes for sale," "If you're looking to buy your perfect home, Zillow might not have it. Realtor.com® – search more homes for sale," and "More homes on realtor.com® means more homes that could be yours. Realtor.com® – search more homes for sale." The campaign was developed with the help of Pereira & O'Dell New York, realtor.com®'s advertising agency of record. About Move, Inc. and realtor.com® Move, Inc. operates the realtor.com® website and mobile experiences, which provide buyers, sellers and renters of homes with the information, tools and professional expertise they need to discover and create their perfect home. News Corp acquired Move in November 2014, and realtor.com® quickly established itself as the fastest growing online real estate service provider in the first half of 2015 as measured by comScore. As the official website of the National Association of REALTORS®, consumers know they can look to realtor.com® for the most comprehensive and accurate information anytime, anywhere. With relationships with approximately 800 multiple listing services (MLS), realtor.com® has more than 3 million for-sale listings, which account for more than 97 percent of all MLS-listed for-sale properties. More than 90 percent of the listings are updated every 15 minutes. Move's network of websites provides consumers a wealth of innovative tools, including Doorsteps®, Moving.com™, SeniorHousingNet and others. Move supports real estate professionals by providing many services to grow their businesses in an increasing digital, on-demand world, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems, FiveStreet and Reesio, as well as many free services.
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Zillow Group Adds Income Qualification Information to Rental Listings on Zillow, Trulia and HotPads
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New Home Listings From BDX Now Featured on Homes.com
AUSTIN, TX, OCTOBER 20, 2015 — Builders Digital Experience (BDX), industry aggregator of the number one new home search site, NewHomeSource.com, and leading provider of digital marketing and sales solutions for home builders announced they have launched their new home listings on Homes.com. Homes.com® is the fourth largest real estate website and leading online real estate destination and provider of real estate marketing solutions. Through the partnership, BDX is the exclusive provider of aggregated new home listings on Homes.com, adding approximately 80,000 new construction listings and dramatically expanding consumer choices as they search for their next home. Builders listing all of their communities with BDX will automatically have their data included on the Homes.com website. "We are excited to expand our distribution of new home content to Homes.com. This partnership provides BDX builder customers with access to a large incremental audience of home shoppers who may not have considered new construction," said Peter Brumme, Builders Digital Experience Vice President and General Manager. "Providing Homes.com with the most comprehensive and up to date set of new home plans means consumers using Homes.com can greatly broaden their options for new homes," said Brumme Through the partnership with BDX home builders will receive the following benefits on Homes.com: Access to more than 13 million transaction-ready consumers visiting Homes.com each month. Leads delivered directly to BDX builders. Placement in a dedicated new homes section on Homes.com. Immediate ability to add new home listings on Homes.com through the BDX platform. New home plans are also featured within the main search results page alongside resale homes. "Homes.com is thrilled to officially launch the BDX partnership on Homes.com, supporting our ongoing efforts to provide consumers with more quality listings along with direct access to real estate professionals in their local area," said David Mele, president of Homes.com. "With 90 percent of the consumers visiting Homes.com looking for their next home, builders listing with BDX offer our consumers additional options to consider when purchasing their next home." Builders interested in having their new home plans included on Homes.com should visit http://www.theBDX.com. About Builders Digital Experience Builders Digital Experience (BDX) is a leading provider of digital marketing and sales solutions for home builders. In addition to hosting the top new home listing site (NewHomeSource.com), and providing distribution of new home listings to hundreds of real estate websites, BDX offers website development, interactive floor plans, photo realistic renderings, and digital sales solutions to builders and real estate developers. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit http://www.theBDX.com. About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes.com Connect offers the real estate industry's first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by more than 13 million consumers each month to search three million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit http://www.Homes.com.
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