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CVR MLS Launches New Technology to Help REALTORS Generate Leads Online
SavvyCard for Real Estate provides every CVR MLS REALTOR with a Progressive Web Application (PWA) for themselves and each of their listings to easily generate new leads for their business. RICHMOND, VA. -- Central Virginia Regional Multiple Listing Service (CVR MLS) and SavvyCard, a member of the CoreLogic Alliance Network, launched the SavvyCard for Real Estate consumer engagement platform this past Tuesday, March 5th. CVR MLS member REALTORS receive SavvyCard for Real Estate accounts at no cost. Realtors can use "SavvyCards" to provide value to consumers and generate leads by marketing their services and listings online through email, text, Google search, and social media. SavvyCards are progressive web apps created for both Realtors (Agent SavvyCards) and their listings (Property SavvyCards) by the SavvyCard for Real Estate platform using CVR MLS data. SavvyCard leverages the valuable relationships in a Realtor's personal and professional contact network, and the contacts in their customers' networks, as well. Realtors and Brokerages who have integrated SavvyCard into their daily routine have reported beneficial results. "SavvyCard is the best Real Estate tool I have. In fact, I am closing on a property this weekend because of it. I also love that it reports referrals back to me. This is how I got my last customer," noted regular SavvyCard user Lee Childress, a Realtor with Premiere Homes Group. Broker Tim Gupton of Realty One agrees. "To be able to text someone a tool with an integrated MLS search right to their phone is a great way to keep them locked in with me as their agent. The ability to have a home seller share their listing to their circle of friends reaches a whole new level of clients for me through social media." "SavvyCard for Real Estate has been designed to make it simple for consumers to connect with trusted Realtors," notes SavvyCard CEO David Etheredge. "It aggregates important information and tools in one place, does not display distracting advertising, and makes it easy to share information to other people. This creates more leads for Realtors and gives the customer a better overall experience." CVR MLS Realtors are welcome to contact SavvyCard to learn more about SavvyCard for Real Estate and sign up for free training at SavvyCard.com. A general version of the product (SavvyCard for Business) is also available for non-real estate users. About SavvyCard SavvyCard® is a platform that aggregates industry data to create Progressive Web Applications for thousands of businesses and products at minimal cost. SavvyCard PWAs are used by businesses to automate many marketing activities and generate high quality / low cost leads from their digital and social media spheres of influence. For more information on SavvyCard, visit SavvyCard.com. About CVR MLS The mission of the Central Virginia Regional Multiple Listing Service (CVR MLS) is to provide users (REALTORS®) with the resources and services they need to conduct ethical, professional, and profitable businesses. CVR MLS covers 16 jurisdictions and has approximately 6,000 users. About the CoreLogic Alliance Network The CoreLogic Alliance Network is a curated selection of third-party solutions that build upon and complement CoreLogic real estate products. For more information please visit: https://www.corelogic.com/landing-pages/alliance-network.aspx
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How 3D Tours Help Sell Properties for Even More
When real estate agents sell homes, their clients are relying on them to get the best possible price. Real estate marketing and skilled real estate photography can help you stand out, but you can't invest too much time in one property without sacrificing your bottom line. Now, there's a tool that allows you to sell homes for more money: 3D virtual tours like iGUIDE. iGUIDE is proven to sell homes for more money. It creates virtual 3D home tours that immerse potential home buyers in the property. The tour also communicates other pertinent information about the home that helps buyer assess it quickly, such as a floor plan and measurements. Perhaps the most impressive part of the tour is the experience. Through it, viewers get a real feel for the home and understand what it would be like to step inside. This experience often leads to an emotional attachment to the home which, in turn, means faster and higher offers. Agents that offer iGUIDE Help Sellers Get More A recent 2018 study assessed the iGUIDE's performance. Researchers surveyed 9,079 homes placed for sale in Waterloo Region, in Ontario, Canada. The study found that homes advertised with only still photos sold, on average, slightly above list price. Homes with iGUIDE's 360° virtual tour sold for 1.3 percent more than the list price. This 1.3 percent increase is substantial. The average home in the survey was $500,000. It would fetch, on average, $7,500 more with an iGUIDE virtual tour than if it had been marketed with only photos. The benefits only increase in higher priced markets. A million dollar home will sell for a whopping $13,000 more, on average, when marketed with iGUIDE. Homeowners will easily see the benefit from an increased sale price, winning you more listings. Selling your client's homes for more makes your business more robust overall. A real estate agent who can consistently make homeowners thousands more on their homes will quickly develop a reputation for success. You can use the iGUIDE and its 360° virtual tours to maximize your value to your clients and strengthen your business. Increasingly, real estate agents recognize the power of virtual tours in real estate marketing. There are now many 3D virtual tour options available to you. If you're investing in a virtual tour, choose the one that performs the best. Homes with iGUIDE sell for more than even homes with other virtual tours. In fact, the same study found that homes with iGUIDE sold for 0.6 percent more of list price than homes with other virtual tours and videos. Real estate marketing is competitive. It's tough to stay modern and to make your listings stand out from the crowd. The iGUIDE is the single most powerful marketing tool you can use to do both and to sell your homes for more. Brought to you by Sara Penny, Communications and Marketing Manager at Planitar Inc., the makers of iGUIDE, and the iGUIDE® Team. Follow the link for more information on how iGUIDE 3D Virtual Tours can help you save time and connect more with your clients.
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VHT Studios Introduces Industry-Changing Professional Photography Suite to Provide More Flexibility for Realtors
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Think an Agent Website Doesn't Produce Leads?
Allow Delta Media Group to show you how it can. Make your website work for you by creating an automated marketing strategy to generate quality leads. With Delta Media Group's digital marketing plan, real estate agents can free up their valuable time to close more sales and generate more revenue. Delta Media Group integrates hundreds of tech vendors to streamline your business, and helps automate your workflow so you have more time to take care of customers. Google and Outlook Sync Facebook Connector My Customer For Life (AI Technology) Open House Connector AVM Reverse Prospecting Seller, Home Finder and Market Watch Reports Email Drip Campaigns Ecards and Flyers Push Notifications and more Having your own custom website makes you stand out from the crowd and shows that you are a professional Realtor who has a true expertise in the local market. Contact Delta Media Group today to find out how we can Unlock Your Potential.
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[Free eBook] Holiday Marketing for Real Estate
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Homesnap Introduces Homesnap Pro+ Tool to Help Agents with Google My Business Profiles
BETHESDA, Md., Oct. 30, 2018 -- Homesnap, the market-leading national home search platform that provides real-time MLS data to consumers and a mobile productivity tool for agents, today announced the release of Homesnap Pro+, a tool that helps real estate agents set up and manage their Google My Business Profile, a task that has often been challenging for agents. Homesnap Pro+ helps agents set up their Google My Business Profile and manage their profile in real time, thanks to Homesnap's access to up-to-date MLS information. Homesnap Pro+ creates, launches, and optimizes all aspects of a real estate agent's business profile on Google, including the following: Google My Business Profile: Homesnap will assist agents in setting up their Google My Business Profile and will automatically load it with their photos, listings, contact information and more. Generate and Manage Reviews: Homesnap will assist agents in soliciting reviews from current and past clients, alert agents when they receive a new review, and send agents regular performance reports. Automatic Posts & Updates: Homesnap will help agents turn all of their new listings and recent sales into posts and will also publish insightful market commentary on their behalf. "78% of real estate searches begin with a search engine, and a robust Google My Business Profile helps agents build trust and credibility with prospects. Yet nearly 90% of agents don't have a Google My Business Profile," said John Mazur, CEO of Homesnap. "Because Homesnap can help agents set up their Google My Business Profiles on Google, we can continue our mission of making them more successful in how they attract and serve clients." In 2019 and beyond, Homesnap Pro+ will continue to roll out features and tools that help agents provide better client service and connect with prospects in real, tangible ways. For more information, visit www.homesnap.com/pro/plus. About Homesnap With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. The industry-endorsed Homesnap platform leverages real-time data from 170 MLSs to empower millions of consumers each month with a superior home search experience, while providing over 75% of U.S. agents with access to powerful mobile tools that automate their work and accelerate their success. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the industry by bringing real-time to real estate. More information can be found at www.homesnap.com.
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Local Expert Combats Secret Agent Syndrome
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Listings-to-Leads Announces Social Media Post Automation for Real Estate Listings
Facebook, Twitter and LinkedIn Added to Post Automation from Listings-to-Leads SACRAMENTO, Calif., Oct. 31, 2018 -- Listings-to-Leads announced social media post automation for real estate listings to Facebook, Twitter, LinkedIn, YouTube and WordPress ahead of the NAR Realtor Conference & Expo Nov, 2-5, 2018 (Booth# 885). One-hundred percent social media automation of listings and their changes of status through the entire listing life-cycle to the Internet's top social media websites such as Facebook, Twitter, LinkedIn, YouTube and more directly from ListHub, MLS and direct broker feeds, bolsters Listings-to-Leads' current suite of tools which include: Coming Soon Just Listed Open House Active Pending Just Sold FSBO Listing Landing Pages for ALL Listings Unlimited Property Valuation landing pages Unlimited Nearby Sold Homes landing pages Unlimited Custom Landing Pages Client Review Websites Auto Generated Content for Social Media Postings Auto Seller Lead Gen Follow Up Text / IVR and more "Listings-to-Leads is the top ROI for our business of all the marketing & lead generation vendors in the industry," said Brent Dalley, Keller Williams Top Producer. "We have used most of their competitors, but have continued to have success with Listings-to-Leads and expect to continue to have more in the future." Listings-to-Leads' broker and agent clients will now be able to grow their business with minimal effort on their own or with Listings-to-Leads' managed services department for custom Facebook advertising programs and more. Social media posting automation is only the tip of the iceberg in the marketing and lead generation tools Listings-to-Leads provides to brokers and agents in addition to landing pages, single property websites, virtual tours, direct mail, print, Craigslist and integration with Matterport, Immoviewer, BoomTown, LionDesk, WiseAgent, RealGeeks, Top Producer, Contractually, FiveStreet and more! "Excitement about the social media automation for listings and soon, other real estate related content, among our users to further engage their followers and grow their business is running high," noted Scott Pierce, Founder of Listings-to-Leads, "This will free up one of the major pain points many agents have with social media and let them concentrate on growing their business using our tools that have helped even new and low producing agents become top producing agents in their offices and sales areas." About Listings-to-Leads Listings-to-Leads, founded in 2009, is a real estate marketing & lead generation automation platform used by top agents, teams and brokerages in the United States and Canada. For more information visit https://www.listingstoleads.com.
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BoomTown Powers 40% of REAL Trends Top Producers, Continues to Drive Momentum
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rezora and Contactually Launch Contact Synching Integration for Real Estate Professionals
Two big players in real estate software—rezora and Contactually—have partnered to bring real estate professionals a simpler solution to managing their contacts. BOULDER, COLO. (AUGUST 13, 2018) -- Two big players in real estate software—rezora and Contactually—have partnered to bring real estate professionals a simpler solution to managing their contacts. The new integration will auto sync contacts from Contactually into rezora so agents can focus on engaging their contacts through dynamic marketing. The auto sync occurs once a day so agents can rest assured that their contact lists are always up to date and ready to send to as soon as they finish a new marketing piece. There's no need to organize contact lists in rezora because the integration also syncs buckets from Contactually. From inside their rezora account, agents can simply pick which list to send their marketing piece to, and send with the click of a button. Then they can publish a live version of the piece, share it to a number of social media platforms, and track analytics with just a few clicks. Jake Shanesy, rezora's VP of Product, commented on the integration saying, "We wanted to enable a better experience for agents to manage contacts seamlessly, so they can focus more on promoting their listings and themselves. Ultimately, we wanted to make sure we were providing a better experience for potential homebuyers and sellers alike." Zvi Band, CEO of Contactually, added, "One of the benefits of a best-in-class CRM like Contactually is that agents can keep and organize their contacts in one place; they never need to do the same work twice. And we make it easy for other apps to integrate with Contactually so agents can get the benefits of Contactually, even when they're using rezora. It's one of those situations where everyone wins, and we want to create more of those." The integration is now live and can be initiated under the Apps and Integrations tab in your rezora account. Visit rezora's blog to learn more about how the integration works. About rezora: Digital Marketing for real estate: rezora is for savvy marketing teams who need to expand their brands' influence by providing their agents with branded, easy to use email templates. rezora's digital marketing platform creates, manages and distributes content via multiple digital channels. Unlike other email marketing platforms, rezora integrates with your local MLS so your agents can easily drag and drop listings into custom, pre-made templates, and simply send to their contacts! rezora has been named one of Inc's 5000 Fastest Growing Companies of 2017. Visit us at https://www.rezora.com for more information. About Contactually Contactually provides a SaaS-based intelligent customer relationship management (CRM) platform for real estate agents and brokerages. In simply minutes a day, Contactually's easy-to-use platform enables personal engagement at scale, resulting in more leads, referrals, and increased business. Proudly located in Washington, DC, Contactually employs approximately 70 people and has raised $12 million in capital to date from Grotech Ventures, Rally Ventures, Bull City Venture Partners, Middleland Capital, and others. Contactually has been named to Inc's 5000 Fastest Growing Companies and the HousingWire Tech 100. For more information, please visit us at https://www.contactually.com/.
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The Marketing Divide: 2018 Real Estate Marketing Analysis
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Hyperlocal Tech Earns Zavvie, 8z 'Innovator Award' Finalist Selection
Colorado real estate tech and brokerage firms riding huge momentum BOULDER, Colo., May 15, 2018 -- zavvie, real estate's hyperlocal technology leader, has won a coveted spot as a "2018 Inman Innovator Award" finalist along with its brokerage partner, 8z Real Estate, rated the #1 Colorado brokerage by Zillow online reviewers. The announcement comes just days after the REach technology accelerator program from the National Association of REALTORS® named zavvie as a company in its REach Class of 2018. Inman, real estate's top news and information site, said it selected the two Boulder-based Colorado firms as 8z Real Estate "uses its partner technology company, zavvie, to produce neighborhood-specific data, information, and content for agents who want to establish themselves as local experts, and zavvie is helping 8z's agents in expanding markets..." "This reaffirms the success 8z Real Estate agents have experienced with zavvie, and every team, brokerage and their agents nationwide are understanding that if they get zavvie, they get listings," said Lane Hornung, zavvie co-founder and CEO. "They're discovering the ease of a hyperlocal platform that automates their social media and makes their exposure as the neighborhood expert on sites like Facebook and Nextdoor more powerful and drives deeper engagement." According to Hornung zavvie success in Colorado has resulted in the creation of a national footprint. "We have expanded nationally because of demand," he said. "Real estate professionals have discovered that the best local strategy that helps solve the inventory problem housing markets face is to be a hyperlocal real estate expert. Using hyperlocal marketing is the best way to free up local inventory. A hyperlocal agent can find the buyers and the sellers to make a market work again," Hornung added. zavvie is highly unique among tech start-ups. It was initially the hyperlocal technology for 8z Real Estate. zavvie helped launch 8z into the fastest growing of Colorado's ten largest brokerages, serving the state's Front Range. Today, 8z is a tech forward, high productivity brokerage with about 150 agents. Last year its sales transactions totaled nearly $1 billion and it was recognized as one of Colorado's "Top Workplaces" by the Denver Post. As the hyperlocal platform for 8z agents and teams, zavvie was refined and perfected. The zavvie technology was able to demonstrate how hyperlocal marketing could create a massive, higher quality lead generation system for agents working in real-world situations. That's something few startups can claim. The success 8z Real Estate experienced appears in a Case Study written by Victor Lund, founder of the WAV Group. The study is part of the real estate industry's first White Paper on hyperlocal marketing, "The Hyperlocal Movement in Real Estate," available here. The annual Inman Innovator Awards highlight the most forward-thinking, who are working to shape the future of the real estate industry. With 8z as its laboratory, zavvie is an example of how new technology empowers traditional real estate professionals, helping professionals carve out local neighborhoods where disruptors cannot reach. "Hyperlocal is more than a technique, it is a movement," said Stefan Peterson, zavvie co-founder. "Research has shown us every major industry is being transformed by hyperlocalism and real estate is no exception. Teams and brokerages and their agents across the country are joining real estate's hyperlocal movement and we see zavvie as a driver of this sea change," he added. Every neighborhood deserves a neighborhood hero, the founders argue, and they say zavvie offers consumers an agent with deep local knowledge and expertise they will never be able to get from the internet. Zavvie offers agents an innovative means to transition from offline "farming" to a far more efficient and cost-effective technology-based solution to connect to neighbors. Adding to recent zavvie recognitions, zavvie will be featured at two major events this week. zavvie will be at the REALTORS® Legislative Meetings & Trade Expo, May 14-19 in Washington DC. They will be exhibiting as part of the NAR REach Class of 2018 at the Marriott Wardman Hotel, Booth 1731. Hornung is participating as a panelist at the upcoming "Gathering of Eagles" conference in Denver May 16-18, hosted by REAL Trends. At this annual event that attracts the industry's most distinguished influencers, he is billed as one a gathering of "technology thought leaders," who will discuss which digital tools are yielding actual results and how they can be deployed. About zavvie and 8z Real Estate zavvie is the nation's first hyperlocal marketing platform, the place where savvy, trusted local real estate agents go to tap into the most powerful way for a real estate agent to grow and maintain a successful real estate business. zavvie delivers to brokerages, teams and agents, a complete social media and hyperlocal system for top agents to build their listing business and make – or keep – them the dominant agent in their neighborhood. Discover more at zavvie.com. 8z Real Estate's mission statement is "Real Estate is broken, we are fixing it," and is committed to putting clients first. Named one of the "Best Companies to Work for" by the Denver Post, 8z is one of the fastest growing brokerages in the nation, and the fastest growing among Colorado's ten largest brokerages. With some 150 agents providing Colorado's Front Range home buyers and sellers with unmatched market data and online tools, 8z generated nearly $1 billion in total sales transactions last year. Find your 8z neighborhood agent at 8z.com.
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ATTOM Data Solutions Launches New Online Marketing List Creation Platform With Data for 155 Million U.S. Properties
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RE/MAX to Launch Real Estate Marketing Automation for Agents
New service will fully automate the workflow, creation, and distribution of marketing materials for every listing LAS VEGAS, Feb. 28, 2018 -- Yesterday at its annual R4 Convention, RE/MAX, LLC, along with its U.S. independent regions, announced the addition of an exceptional new service for RE/MAX agents: Design Center Automation, powered by Imprev, Inc. Design Center Automation is an easy, powerful way for agents to leverage every marketing opportunity throughout the life of their listings, helping them drive more organic leads and earn more referral business. "As a follow-up to our brand refresh in August, Design Center Automation ensures that we can reinforce the new brand across every print, digital and social media customer impression," says Pete Crowe, Executive Vice President Business and Product Strategy at RE/MAX. "By delivering the right branded content at the right time to agents, Design Center Automation empowers our agents to actively promote their listings at every opportunity, continually leveraging the power of the RE/MAX brand. Imprev has been a strategic partner throughout our decade-long relationship and has continually evolved their platform as the industry's needs change. Automation is their best innovation yet." Design Center Automation automatically delivers a series of fully-branded marketing packages to agents each time they take a new listing. Current content is created around four key listing events: Just Listed, Open House, Price Reduced, and Just Sold. RE/MAX is offering their agents a wide range of marketing pieces inside the automated package to help them easily promote each listing across all channels. For example, the Just Listed package includes a single-property website, YouTube video, virtual tour, social media post, ePostcard, brochure, flyer, and postcard. Agents can distribute the materials as-is or modify them inside the Design Center. In addition, automated marketing packages for RE/MAX luxury listings will be created using designs uniquely branded for The RE/MAX Collection. Automation also monitors existing listings and updates previously created marketing materials when there's a change to the listing. Agents can be confident that their print, digital, and social media marketing materials will show the most current and accurate listing data, helping them maintain compliance with real estate advertising rules and regulations. Dan Troup, Regional Director at RE/MAX of Michigan, has independently provided the Imprev automation service to his agents for three years. He highlights the value that Design Center Automation brings to agents: "Every event in a listing's life cycle is a prime opportunity to promote the agent's brand in a meaningful way. Our agents love how this service helps them seamlessly fulfill the marketing promise they make to their clients and build relationships. Real estate is about building relationships, and impressed, happy clients lead to more referrals and more business for everyone." "Outstanding technology is at the core of automation," shares Renwick Congdon, CEO of Imprev. "It takes a robust platform to combine the volume and complexity of real estate data into multiple marketing workflows that then generate meaningful campaigns customized to each RE/MAX brokerage. I am proud of the work we have done here. When Design Center Automation launches for RE/MAX in the spring, our platform will generate over 2.9 million unique marketing pieces for their current active listings—an unparalleled service in the real estate industry." About Imprev Many of the most respected brands in real estate leverage Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, NextHome, Realty World, and Hunt Real Estate, as well as Homes.com and MRIS. Discover more at www.imprev.com. About the RE/MAX Network RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children's Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com.
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Market Leader Becomes RE/MAX Approved Supplier Offering Sales and Marketing Solutions
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IDX, LLC Acquires Agent Marketing
Joining of companies provides unprecedented advantage for real estate professionals. EUGENE. ORE. (JANUARY 03, 2018) - IDX, LLC, a leading provider of Software as a Service (SaaS) tools for real estate websites, today announced the acquisition of Agent Marketing, LLC, a fifteen-year marketing leader in the real estate industry, for $6 million. California-based Agent Marketing specializes in custom marketing solutions for real estate professionals. With a full-service print shop and web development resources in-house, Agent Marketing offers marketing tools for real estate agents and brokers worldwide. Adding Agent Marketing to the IDX suite of services creates a larger opportunity for current users on each platform to leverage their existing websites to drive more leads and transactions. "The similarities between Agent Marketing and IDX Broker in our respective markets make for a perfect match as a combined organization moving forward." says Chad Barczak, CEO of IDX, LLC. "Agent Marketing (formerly ePropertySites) has a long history of providing innovative, real estate focused tools to keep agents and brokers ahead of the game in a competitive marketplace. They are a driven, proven team and we look forward to providing our combined client base with many expanded offerings!" As part of the acquisition, IDX, LLC added 17 full-time employees from Agent Marketing's Aliso Viejo office; including Founder and CEO Greg Mazurek who will be joining IDX as the Divisions Operation Manager. This is IDX's second acquisition since acquiring Agent Evolution in 2014, a leading WordPress platform for real estate agents and developers. IDX, LLC now employs 72 full-time employees. The combined company will allow IDX to offer its 80,000+ current users and 1000+ web development partners more strategic and innovative tools moving forward. "This acquisition is a perfect fit, and I look forward to building a stronger, more responsive AgentMarketing.com, which will benefit the thousands of real estate agents we each serve", says Greg Mazurek. "We know what IDX and Agent Marketing can deliver, and that our combined products will become the core part of many agents' marketing strategies. There are very exciting times ahead." Agent Marketing will continue to focus on their signature suite of real estate marketing tools, but will now have the expanded resources of IDX behind them to quickly scale their offerings even further. As early as Q1 2018, existing IDX customers will have the ability to seamlessly market their listings with new tools available through the Agent Marketing platform, with a push of a button. IDX is now a single source for any real estate agent or web developer that services real estate professionals. "Our core data business has reached critical mass as the market leader in the IDX listings space and the timing is perfect for us to expand our offerings for our existing customers." says Barczak. "Our goal for 2018 and beyond is to become an even greater resource for our real estate customers and the web developers who service them." Agent Marketing will continue to operate under their own brand as a subsidiary of IDX, LLC. About IDX, LLC Based in Eugene, Ore., IDX, LLC is nationally known as a leading provider of real estate search applications. IDX, LLC actively manages more than $2 trillion worth of active listing data from more than 660 individual Multiple Listings Services (MLS). IDX, LLC provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites. In addition to the primary web-based software, IDX also provides an integrated WordPress plugin for use in WordPress based blogs and websites (IMPress for IDX Broker), as well as HTML Mobile Optimized Pages for all mobile devices. The entire suite of real estate software available from IDX is easy to manage and maintain, helping real estate professionals display real estate data from their MLS regardless of their technical ability. For more information on all the services provided by IDX, LLC, please visit http://www.idxbroker.com. About Agent Marketing Agent Marketing is a nationally recognized technology and print services company, specializing in real estate marketing tools. Formally known as eProperty Sites, Agent Marketing offers a full array of online marketing tools for real estate professionals including single property websites, mobile marketing, virtual tours and personal websites. Agent Marketing also owns and operates a full-service in-house print shop dedicated to ensuring timely delivery of marketing collateral requested through the online platform. For more information on all the services provided, please visit http://www.AgentMarketing.com.
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Market Leader and EXIT Realty Corp. International Extend Partnership with Multi-Year Agreement
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New REALTOR Benefits Partner Helps Realtors Maximize Social Media Marketing
WASHINGTON (November 16, 2017) — The National Association of Realtors® 2017 Member Profile found that Realtors®' web presence and use of social media continues to grow as a valuable marketing tool to reach clients and build online communities. To help members stay ahead of this trend, NAR has partnered with Back At You Media through the REALTOR Benefits® Program, to provide Realtors® with a simple and automated way to promote their listings and business on today's most popular social media networks, including Facebook and LinkedIn. "Social media has become an increasingly important component of marketing in real estate, as it helps Realtors® build their personal and business brand. In fact, seven in 10 Realtors® are using Facebook, and over 60 percent utilize LinkedIn for professional use," said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty. "This new partnership with Back At You Media allows Realtors® to revolutionize their real estate social media marketing in a smart and simple fashion, and it also encourages more members to engage in social media platforms on a regular basis." Back At You Media streamlines the social media marketing presence for real estate agents and brokers by growing their audience through targeted advertising and supplying real estate content to their social media accounts. Through the partnership, Realtors® can utilize Back At You Media to find the right plan and tools to generate leads, maximize branding efforts, save time and money, and prove value to their clients. "On behalf of the Back At You Media team, I want to express our excitement to grow the partnership with NAR and have the opportunity to provide its 1.3 million members with the right tools to utilize and manage their real estate social media marketing. In an age where social media technology is changing the way people do business, Back At You Media is innovating how real estate professionals market themselves and their listings on social networks," said Michael Glazer, co-founder and CEO of Back At You Media. REALTOR Benefits® Partner Helps Realtors® Maximize Social Media Marketing Back At You Media offers multiple plan options through the partnership with NAR for members with varying levels of social media marketing savvy, including a Starter Plan exclusive to NAR, plans for users with more advanced social media marketing needs and an enterprise plan for broker-owners. For access to all of the program benefits, and to ensure members receive special pricing through NAR's REALTOR Benefits® Program, Realtors® can enroll at the dedicated program site: www.BackAtYou.com/NAR. Additional information on the Back At You Media partnership offerings and other REALTOR Benefits® partners can be found by visiting: www.NAR.realtor/RealtorBenefits. About the National Association of Realtors® The REALTOR Benefits® Program is the official member benefits program of the National Association of Realtors®, connecting members with savings and unique offers on products and services just for Realtors ® from more than 30 companies recognized as leaders in their respective industries. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries. About Back At You Media Back At You Media is the #1 social media marketing company dedicated to the real estate industry. The company provides SaaS marketing automation to help real estate enterprises and individual agents better market themselves, their listings and brokerage on the top social networks. The company's proprietary technology offers a "full service" approach automating an array of products and services necessary to be successful in real estate social media marketing.
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Engel & Volkers Deploys SmartZip's Innovative Predictive Marketing and Referral Platform across Its West Coast Advisers
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Real Estate Software Market Innovators Strike Powerful Partnership
Inside Real Estate today announced an exclusive partnership with the fastest growing real estate networking portal to ever enter the market, Ideal Estate. The companies have agreed to jointly develop special features allowing their mutual customers to engage, empower and expand their referral networks, increasing their deal flow. By leveraging Ideal Estate's referral network and Inside Real Estate's powerful SmartCRM and Marketing Autopilot features, customers will have the ability to expand the reach of their network, gain access to new sources of deal-flow and use intelligent automation to capture and nurture more deals effortlessly. "When we saw Inside Real Estate's next-generation platform, kvCORE, we were blown away," said Brody Saunders, CEO of Ideal Estate. "Its sophisticated automation capabilities, ease of use and breadth are unmatched. They have taken the idea of a single platform to a new level. There is nothing like it. We knew right then, we had to partner with them." Ideal Estate is taking the industry by storm. Roughly 400,000 real estate professionals and home buyers have already set up profiles on the portal and are now taking advantage of its powerful features. Ideal Estate's network portal, like a LinkedIn for real estate, is becoming the hotspot for agents, lenders, appraisers, inspectors, insurance agents, title and escrow officers and other real estate professionals to leverage their referral networks online. Inside Real Estate CEO, Ned Stringham, shared his excitement about teaming-up saying, "I did a double take when I heard about how fast Ideal Estate is growing. They have tapped into a huge unmet need in the industry to digitize the referral networks of real estate professionals. Our customers will be able to easily and dramatically expand new deal recommendations from their community networks because of this exclusive partnership. It's another tool we are delivering to our customers to help them win in a competitive market. We are excited to be partnering with this innovative newcomer to the space." ABOUT INSIDE REAL ESTATE Inside Real Estate is among the most successful and fastest growing real estate software companies in the market and serves tens of thousands of agents, teams, and brokers throughout the U.S. and Canada. The company is the is the residential real estate SaaS leader and developer of the kvCORE Platform. kvCORE is the only platform for brokers, team, and agents to run their entire business on one solution. The platform's components include a Lead Engine, Website & IDX tools, SmartCRM, Listing CRM and Transaction Integrations—all powered by Marketing Autopilot with behavioral automation, Business Analytics to understand and grow your business, and a scalable cloud infrastructure. For more information, please visit http://insiderealestate.com/ ABOUT IDEAL ESTATE Ideal Estate is the first real estate portal and network dedicated to supporting agents and their many professional partners. Ideal Estate unlocks the power and hidden potential in the real estate professional's personal network by facilitating the sharing, referring and engagement with other professionals.For more information please visit: http://idealestate.co/about
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Email Marketing Platform eMerge Launches All-Access Free Trial
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Keller Williams Agents: Get Ahead of the Competition
Interested in differentiating yourself from the competition? Connect with clients at every stage of the real estate lifecycle and position yourself for success with ListHub's exclusive offer for Keller Williams affiliates. Save over $300 annually. Click here to learn more.
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Berkshire Hathaway HomeServices Names Web.com as a Preferred Supplier to Strengthen Real Estate Agents' Local Listing Visibility
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Circlepix announces PIXsocial skill for Amazon Alexa
Company to give away free Amazon Echo Dots at NAR Convention this week SPRINGVILLE, UT & CHICAGO, IL (NOVEMBER 02, 2017) - Circlepix, the leader in real estate marketing solutions, proudly announces its latest technological innovation: a PIXsocial Amazon Alexa skill that allows real estate agents to check their social media marketing statistics. PIXsocial is Circlepix's social media automation tool that allows agents to automatically and consistently post dynamic content to subscribers' social media profiles while also providing them lead-generating opportunities. The new integration of the Circlepix Alexa skill with PIXsocial allows real estate agents to easily get weekly stats without having to access their Circlepix account via computer or smart phone. "We're all about making lives easier for real estate agents," says Robert Davis, President and CEO of Circlepix. "And what's easier than simply asking Alexa to 'Ask Circlepix to get my PIXsocial stats?'" To celebrate the new Alexa Skill, Circlepix will be giving away one free Amazon Echo Dot every day during the National Association of Realtors Conference & Expo in Chicago from Friday, November 3 through Monday, November 6. Agents and brokers can enter to win by stopping by the booth during regular Expo hours. Agents that stop by the Circlepix booth at the NAR Conference & Expo can also receive our 30-minute social media check-up for free (a $100 value). Our 5-point social media consultation session individually reviews your social media pages and profiles and provides real estate agents with the industry's best practices. For more information, visit http://www.circlepix.com. About Circlepix Circlepix is the leader in real estate marketing automation, with over 100,000 agents across the US and Canada using its services. Its three core platforms – PIXphotography, PIX marketing and PIXsocial – give real estate agents the tools they need to sell homes faster and for more money.
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Imprev Enhances Real Estate Marketing Automation Services
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NRT Launches 'ON Collaborative' to Expand New Development Marketing Nationally
MADISON, N.J., Sept. 27, 2017 -- NRT, the nation's largest residential real estate brokerage company, today announced the launch of ON Collaborative by Coldwell Banker Real Estate Services, LLC, doing business as ON Collaborative, a full-service national development marketing firm integrated with its Coldwell Banker® branded operations. Currently with offices in Chicago and Los Angeles, ON Collaborative offers marketing expertise and best-in-class research, planning and advisory services, and through its relationship with Coldwell Banker, on-site sales for residential developments nationwide. ON Collaborative's platform is designed to support the marketing and sales efforts for a wide variety of new development projects from vertical towers in major cities, to planned suburban single-family communities. ON Collaborative is currently leading marketing efforts for The Standard, a 15-story, 89-unit luxury condominium development in New Orleans, and Westleigh Farm, a 47-acre development of 33 single-family homes in Lake Forest, Ill. The firm is also involved in several marquee developments in Chicago, Dallas and Los Angeles and pursuing additional projects across the United States. NRT appointed David Wolf to serve as president of ON Collaborative. Previously the senior vice president of the Development Marketing for NRT's Coldwell Banker Residential Brokerage in Chicago, Wolf spearheaded the creation of ON Collaborative. He has assembled a team of veteran real estate professionals to lead the company. Together, they bring more than a century of real estate experience to the team, having executed over $4.2 billion in sales nationally throughout their careers."Due to NRT's strong presence in more than 50 of the nation's 100 largest metropolitan market areas, we have immediate access to deep market intelligence to help developers navigate market trends and make impactful and profitable decisions throughout all phases of the sales and marketing process," said Bruce Zipf, president and CEO of NRT, LLC. "With David Wolf's extensive experience, combined with the international marketing and sales talent across the entire Coldwell Banker network, we are providing a unique and invaluable service to the development community." "At ON Collaborative, we think like developers, know what consumers want and understand how to create value for clients by positioning their new development projects in a way that maximizes pricing, velocity and returns," said Wolf. "Developers benefit not only from our own experience, but also Coldwell Banker's international real estate network and the top-producing sales agents who power it. Our ability to combine hyperlocal expertise with global distribution power gives us an advantage no other company can match." Clients of ON Collaborative benefit from: Comprehensive Market Intelligence: As part of NRT and through its relationship with the Coldwell Banker network, the company leverages proprietary tools and methodologies to analyze complex data points and recommends appropriate product types, and pricing strategies around key buyer demographics and specific triggers. Global Network of Agents: ON Collaborative curates on-site sales teams, comprising the top-producing agents in each market, offering global exposure and lead generation through expansive international networks empowering developer clients to reach qualified buyers. Through business relationships and immediate access to global network and proprietary marketing capabilities, ON Collaborative can engage and mobilize one of the largest real estate sales forces in the world to promote its development projects. Customized Marketing Campaigns: To distinguish developments in today's competitive landscape, the company utilizes a combination of new and traditional media, and emerging technologies, like virtual reality, to increase exposure during the planning and construction phases. Campaigns are adapted to maintain sales momentum post-launch, reducing marketing costs over the life of a project. About ON Collaborative ON Collaborative offers full-service development marketing for real estate developers nationwide. By combining specialized development marketing expertise with global distribution power, ON Collaborative creates custom, data-driven campaigns for the developers it serves, maximizing sales velocity and pricing to deliver superior returns. With curated on-site sales teams dedicated to each project, ON Collaborative serves as an extension of the developer. On Collaborative is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT is the company-owned brokerage operations of Realogy Holdings Corp. (NYSE: RLGY). For more information, visit ONCollaborative.com.
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Chime Acquires GeographicFarming to Keep Real Estate Professionals on the Cutting Edge
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Survey Finds REALTORS® Plan to Spend More Time, Money on Digital Marketing Initiatives
CHICAGO (August 14, 2017) – Realtors Property Resource® (RPR), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its 2017 REALTOR® Social and Digital Media Report. The report includes findings from a survey of 265 REALTORS® about the way they use digital and social media to build their businesses. Of REALTORS® surveyed, 74 percent cited awareness as the main outcome of their social media efforts. Looking ahead to next year, 64 percent of respondents plan to commit more time to social media and 60 percent plan to commit more money. "Social media has become the new norm for reaching out and staying connected with friends, family, clients, and prospects," said Reggie Nicolay, RPR Vice President of Marketing. "Not only do sites like Facebook and LinkedIn provide REALTORS® with an easy way to stay top of mind, but they now offer highly targeted advertising options with tremendous reach and analytical tracking." Facebook and LinkedIn are the most popular social media platforms for marketing among REALTORS®, with 94 percent of respondents reporting Facebook as most effective at building their businesses followed by LinkedIn at 57 percent. Listings are the most common type of content REALTORS® post to social media, closely followed by buying and home improvement tips. Yet of REALTORS® surveyed that use social media, almost half (48 percent) of those users reported achieving measurable results. "Listings are the default post for many REALTORS®," one respondent said. "If REALTORS really want to engage their followers, they need to post less about listings and become a true local area resource. If their clients see them as an expert, their sphere of influence will grow." Additional 2017 REALTOR® Social and Digital Media Report key findings include: 76 percent of respondents cite email as the the most effective form of digital media 65 percent of digital media section respondents plan to dedicate more time to digital media in the future 60 percent of digital media section respondents plan to spend more money on digital media marketing next year REALTORS® surveyed indicated that market activity receives the the best engagement on social media, followed by listings and home improvement tips. School information sees the least amount of engagement.
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Realtor.com® Hosts Annual Results Summit with Focus on Agent Productivity
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Real Estate Startup zavvie Announces Major Expansion into California
Agent hyperlocal marketing system opens territories from Sacramento to San Diego SAN FRANCISCO, CA--(Aug 9, 2017) - Colorado's hottest new real estate tech startup -- zavvie -- today announced a major expansion into America's largest real estate market, California, during the nation's largest real estate technology conference, Inman Connect, with some 4,000 people in attendance at the San Francisco Hilton. zavvie will open neighborhood territories for real estate agents in seven major metropolitan areas from Sacramento to San Diego. zavvie, based in Boulder, Colorado, is the nation's first hyperlocal marketing platform designed to provide every neighborhood with a "go-to" local real estate pro. The startup has been on fire since it officially launched in test markets in its home state in February, as over half of its territories in Colorado are already sold out, as industry experts note agents are swarming to add a hyperlocal system to their marketing arsenal. Major markets that zavvie will make neighborhood territories available for agents to secure in California include: Sacramento (including Roseville, Arden, Arcade) San Francisco (including Oakland, Hayward) San Jose (including Sunnyvale, Santa Clara) Fresno Los Angeles (including Long Beach, Anaheim) Riverside (including San Bernardino, Ontario) San Diego (including Carlsbad) Bruce Gardner, author of the groundbreaking book, Seven Styles: How to Design Your Real Estate Career of Success and Significance, says, "If I were a Realtor today, the one strategy I would do is definitely hyperlocal. It's the best strategy for the marketplace right now." Leading real estate industry consultant Victor Lund, partner and founder of WAV Group says, "zavvie is targeting today's marketing sweet spot for agents. Giving them an easy way to share their neighborhood expertise through hyperlocal marketing that leverages social media is a smart strategy." Founded by real estate brokerage veterans Lane Hornung, CEO and Stefan Peterson COO, who also were early pioneers in the online real estate industry, zavvie is a spinoff of 8z Real Estate, an independent brokerage also based in Boulder. Within 8z, the zavvie program has been steadily developed and refined, helping 8z become the fastest growing of Colorado's ten largest brokerages. "The unleashing of real estate data touched off a revolution in our industry, and forever changed how buyers find homes, and we were a big part of that at ZipRealty and at COhomefinder.com," Hornung says. "zavvie is poised to catch the next wave of Internet change: helping great real estate agents share their local expertise at the neighborhood level. As a hyperlocal marketing system, zavvie is pioneering for real estate agents, a transition from traditional offline farm marketing to an online approach that is far more efficient and cost effective," he adds. Peterson says the company has become immediately popular with agents because it has built a better business model that works in today's social media dominated world. "At zavvie, we believe real estate is more about building community than it is about investing and making money," Peterson says. "We think it's more about people and relationships than it is about houses and transactions, and every top producing agent who believes this will tell you that when you do business this way, the money follows," he adds. What zavvie does zavvie offers exclusive, limited local territories for real estate agents who must demonstrate that they have an expertise in the local market they are securing. Once approved for a territory, agents receive access to zavvie's hyperlocal marketing system that includes: A hyperlocal neighborhood-themed website that establishes the agent's web presence and reinforces his or her credibility as the local go-to pro in an exclusive territory. A neighborhood Facebook page that highlights the agent as a local expert. Content is automatically created and posted to the agent's Facebook pages and local website every day, which engages Facebook's EdgeRank algorithm and shows that the agent is highly active in the local market. Most importantly, the zavvie mobile and desktop apps make creating original and unique hyperlocal content quick and easy, with listings and sold reviews that can be produced by an agent in the flow of their business, and quickly posted to an agent's neighborhood website and social media accounts in about the same amount of time it takes to send a text message. Agents also can share their expertise through market updates and insights using templates that also help expedite posts to an agent's neighborhood website and social media accounts quickly and easily. Agents also get support for Nextdoor.com, which is emerging as the next major real estate marketing channel. Free training and coaching is also included to ensure that zavvie Pros get the most from the services, as world-class support from a dedicated Success Manager is provided, who works with an agent to help in every way possible. zavvie was recently reviewed by the number one real estate news site Inman News. The headline reads: "zavvie is the tool that can help you become a local expert." Top technology reviewer Craig Rowe wrote: "zavvie offers a very slick mobile post publishing tool that enables users to share content in moments...I like this tool. It's simple and encourages interaction...There's nothing to dislike about zavvie...Real estate agents are in dire need of assistance when it comes to creating and managing an online presence. And being locally-present is always a plus. zavvie does that well." The pricing for zavvie varies by local market pricing, from $299 to $699 per month, with 10% discounts for annual payment, and for purchasing 3 or more territories. Additional sales information and neighborhood availability can be secured at http://www.zavvie.com/get-zavvie. "zavvie is not for every agent," said Hornung, "but for full-time agents who want to build a long-term business, we already know from our 8z agents it works: on average, zavvie pros grow their business within their exclusive territory by 23% a year, reach over 2,000 people a month, generating over 100 Facebook engagements, and up to 5-10 local leads a month. That translates into real business, as our zavvie pros are extremely successful: They average over $8 million in sales and 20 closings a year." About zavvie zavvie is the nation's first hyperlocal marketing platform, the place where savvy, trusted local real estate agents go to tap into the most powerful way for a real estate agent to grow and maintain a successful real estate business. zavvie delivers to a real estate agent, a complete social media and hyperlocal system for top agents to build their listing business and make -- or keep -- them the dominant agent in their neighborhood. Discover more about zavvie at www.zavvie.com.
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SmartZip Expands Predictive Marketing Platform with Broker and Enterprise Scaled Solutions
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Real Estate Startup zavvie to Break with the Status Quo at Big Tech Show
zavvie Taps Top Pros for Inman Connect to Educate Agents, "Debunk" Tech Hyperbole DENVER, CO--(Aug 2, 2017) - A hot Colorado-based real estate tech startup is breaking with marketing convention by assembling some of the marketing world's and real estate industry's most accomplished professionals for a Learning Lab it's presenting at the nation's largest real estate technology conference, Inman Connect at the San Francisco Hilton, August 7-11. zavvie, based in Boulder, Colorado, which is making its debut at Inman Connect, is the nation's first hyperlocal marketing platform designed to provide every neighborhood with a "go-to" local real estate pro. But instead of investing its marketing dollars to convince people to use its new platform at the big real estate tech gathering -- which Is expected to draw 4,000 attendees -- the firm is putting a spotlight on lineup of top speakers who are expected to debunk conventional wisdom on topics that address what consumers want, lead generation, real estate farming, blogging, and predictive analytics. The zavvie Learning Labs at Inman Connect are schedule for Wednesday, August 9 and Thursday, August 10, from 2:00 p.m. to 5:00 p.m. on both days. zavvie Learning Lab Speakers and topics include: Noelle Bortfeld, CMO, Windermere Real Estate, Seattle, WA and Marilyn Wilson, Founding Partner, WAV Group, and President of RE Technology, Arroyo Grande, CA present "What Consumers Really Want Will Shock You (Hint: It's about them, not you!)" Bruce Gardner, national speaker and best-selling author of Seven Styles: How To Design Your Real Estate Career of Success and Significance and Director of Agent Development for Your Castle Real Estate presents "Farming Is Back: Hyperlocal Marketing in The Digital Age." Jimmy Mackin, Co-Founder, Curaytor and one of the nation's leading experts on Facebook marketing presents "Using Facebook To Dominate Your Neighborhood." Dave Fratello, Manhattan Beach, CA Confidential Realty broker who is known for one of the nation's best hyperlocal real estate websites, MB Confidential, is paired with former Inman News reporter Paul Hagey, HageyMedia, and real estate marketing and agent blogging wunderkind Heather Elias, former VP of Marketing for Washington DC-area Century 21 Redwood Realty present "Stop Blogging! How To Build A Hyperlocal Content Machine." John Heithaus, a DC-area based, third-generation real estate professional and real estate marketing veteran is joined by Abbie Higashi, General Counsel and Manager at McGuire Real Estate, and Neil Cohen, a nationally renowned brand marketing expert who also teaches marketing at San Francisco State, and they present "Could Predictive Analytics Become Tomorrow's QR Code?" Eric Stegemann, CEO, TRIBUS, who became a REALTOR® before reaching the age of 20 and in 2004 built one of the largest independent brokerage firms in St. Louis, presents "Real Leads Are Back: How Social Lead Gen Will Change The Way You Look At Lead Gen Forever." Lane Hornung, zavvie Founder and CEO, explains his company's novel marketing strategy. "Educating agents by providing them with honest information of how to grow their business will drive them towards zavvie as part of their business solutions," he said. "The age of 'me' marketing is dead. Not just for agents, but for companies too. It's not about us -- it's about our customer and the value we can offer agents: it's about them. "By educating agents about what they need to rapidly grow their business -- which is what social media and the right technology is offering real estate agents today -- we know a lot of top agents are going to include zavvie in their marketing budgets because we offer the right stuff," he added. Hornung speaks from experience. He not only is a founder and owner of one of Colorado's most successful and award-winning brokerages, 8z Real Estate, he's also a former top producing real estate agent for RE/MAX and is in their Hall of Fame. Hornung's background includes a deep real estate technology background as well, having been part of the original management team of ZipRealty. Zip was the company that pioneered online real estate brokerage and now powers technology for the largest real estate brokerage brand in the U.S., Realogy. "At Inman Connect our Learning Labs, we know our speakers have the experience to cut through the hyperbole and tell the truth about what works in marketing and technology and what's just a shiny object that's likely to fade away," added Stefan Peterson, co-founder of zavvie, who is also COO of 8z Real Estate. "Agents are going to get takeaways they can use to immediately begin to build their business. That's what they need. Not a brochure about zavvie," said Peterson. zavvie is hosting its Learning Labs at Connect SF, during the afternoons of Wednesday, August 9 and Thursday, August 10. About zavvie zavvie is the nation's first hyperlocal marketing platform, the place where savvy, trusted local real estate agents go to tap into the most powerful way for a real estate agent to grow and maintain a successful real estate business. zavvie delivers to a real estate agent, a complete social media and hyperlocal system for top agents to build their listing business and make -- or keep -- them the dominant agent in their neighborhood. Discover more about zavvie at www.zavvie.com.
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Elm Street Technology and 'This Old House' Launch Co-Branded Digital Marketing Platform for Real Estate Professionals
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Moxi Works Adds Digital Media Partner to Their Open Platform
iTOUR joins the Moxi Cloud to deliver agents automated social video distribution July 17, 2017 – Seattle, WA – Moxi Works has added yet another partner to their ever-growing open platform. iTOUR let's real estate agents create and edit videos, and through their partnership with Facebook, makes it easy for agents to reach their target audience. Now with the help of iTOUR, agents can create visually compelling short videos and push them straight to Facebook all with one app. Perks like iTOUR's optimized social schedule allows you to push and boost posts based on the most optimal time of day. Mike McHenry, VP of Channels and Partnerships said, "iTOUR Media is another great Moxi partner that's taking advantage of our open platform. An agent can easily promote their listings on Facebook and their other social media accounts fully managed by the iTOUR team. It's a simple button click to start and the "boost" really works for agent branding and property promotion." iTOUR has many different options available for agents depending on where they currently are with their social media channels. Agents can have experienced social content editors from iTOUR create and manage their account, as well as connect other social accounts such as Facebook, Instagram, Twitter, Pinterest, YouTube, or LinkedIn. Their partnership with Facebook allows for social advertising via the Facebook Ad account and analytics through Facebook Insights, as well and through their API. The integration between iTOUR and Moxi Works will include Moxi Present, giving agents the ability to add the iTOUR home tour in their presentations. Mo Moses, CEO of iTOUR said, "In today's market, having a video of a home is so important... but what you do WITH that video is really what's crucial! At iTOUR, we've developed an incredibly effective, yet easy to use platform called SOCIAL BOOST, that takes the tediousness and guess work out of video creation and social distribution. It doesn't get much easier than automated!" Videos are a crucial part to real estate marketing. Often the quality of a home's photos and videos are what sell it to those living abroad and bring the locals to open houses. On their site, iTOUR poses the question, "Why videos?" Apparently 80% of the worlds Internet traffic will be video by 2019. (Cisco, 2015) About Moxi Works Moxi Works is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. Moxi Works' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With Moxi Works, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at moxiworks.com. About iTOUR iTOUR provides organizations with technology solutions to help with their Digital Marketing Strategy. iTOUR helps organizations create visual compelling short-form video content and through their partnership with Facebook, makes it easy for organizations and individuals to reach their target audience. Their main clients are in the Real Estate and Automotive industries, but also work with general businesses, non-profits, and churches. Discover more info www.gettoknowitour.com.
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EXIT Realty Adds realtor.com® to Premier Partner Program
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Kick Back, Relax, and Watch Your Business Grow this Summer!
It's hard to kick back and enjoy the summer when you're constantly hunting for leads and trying to build your business. However, Homes.com can help. With options available to help your business from the time a person starts thinking about buying or selling to years after the sale has been closed, our programs can free up your time, allowing you to focus on converting only the best leads, leaving you plenty of time to relax. It all starts with an online presence. Whether it's a buyer searching for a home or a seller trying to figure out their home's value, the first step they take is usually an online search. Homes.com can help you generate a stronger online presence by managing your SEO and posting engaging social content on your behalf. Homes.com's SEO Fuel program is compatible with most websites and can help you show up higher in search results. The increased website traffic that comes with an improved search ranking will mean less time spent bringing in new leads to keep your sales funnel full. The Social Fuel program, which creates and posts content on your behalf, can save you hours of time each week. No more banging your head against the wall trying to figure out what to post, no more stressing over how to create a Facebook Ad, and no more worrying about whether your social accounts are optimized for your business goals. Our team of social media experts can take care of all of that and more, freeing you up to focus on converting your followers into clients. Once someone has found you online, we can help you sort out and prioritize the hottest leads with our Lead Concierge program. Our team of lead concierges will screen your phone and email leads from your website, Homes.com, Zillow, Trulia, Realtor.com, and any other source to ensure your leads are answered quickly. Serious buyers and sellers are then forwarded directly to you! Once you have a serious seller under contract, they'll want to see how you're marketing their home. We have your marketing materials covered. The Homes.com Automated Marketing program can email you a premade single property website, Facebook post, ePostcard, flyer, and postcard for each of your listings. Just click the links to download your marketing materials! We can also help you take care of your buyers. The HomesPro Learning Center has tons of free, downloadable consumer guides to help you educate your buyers. Each consumer guide has editable fields for you to quickly and easily add your contact information. This feature allows you to share these resources online, in person, or via email and know that no matter where it ends up, leads will know how to contact you. Once you've converted your lead, use the free Email Marketing Center to enroll them in drip email campaigns to effortlessly keep in touch with them for years to come. Choose from the dozens of premade campaigns available to instantly enroll your leads and clients in automated emails that come straight from you. With all these great time-saving options, we hope you'll find some time to kick back, relax, and enjoy some R&R with your friends and family this summer. If you would like to learn more about how Homes.com's extensive suite of tools and resources for agents and brokers can help your business grow, give us a call at (888) 651-8956 or send an email to [email protected] To view the original post, visit the Homes.com blog.
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Property Panorama Offers Free Agent Profiles Using Structured Data
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No Hassle Marketing Materials Automatically Emailed to You for Each New Listing
For years, Homes.com has offered agents and brokers the opportunity to create premium marketing materials through the Homes.com Marketing Center. However, busy agents don't always have time to spend on this time-consuming process. If you're one of these busy agents, read on to discover how to make creating professional, property specific marketing materials easier! With the Marketing Center's new upgrade, you no longer have to set aside time to create each marketing piece for every listing you win. You don't even have to log in to your Homes.com Connect Dashboard to create your marketing materials. All you have to do is check for an email from Homes.com containing links to download your new marketing materials! We'll automatically create a variety of materials for each listing and email them to you 24 hours after your listing imports to Homes.com. Automated Marketing Materials Include: Single Property Website Facebook Post ePostcard Flyer Postcard If you ever want to make changes to your marketing materials, you can! Just log in and edit—it's that easy! Download, share, print, and use these marketing pieces however you choose to promote your listings. In the past, the Marketing Center has been a premium feature only offered with our most exclusive marketing packages. Now we're offering this convenient and affordable feature to everyone. Call us for pricing at (888) 651-8956 or send us an email at [email protected] to learn more! To view the original post, visit the Homes.com blog.
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Redfin Announces 1% Listing Fee Trial In San Diego
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Matterport Partners with Google to Help Businesses Better Market Online
SUNNYVALE, Calif., May 9, 2017 -- Immersive media technology company Matterport today announced a partnership with Google to enable the publication of immersive Matterport content to Google Street View. Starting this summer, owners of Matterport Spaces will be able to directly publish to Google Street View with the click of a button through the newly-launched Street View Publish API. The 3D scans will appear and be accessible almost instantaneously on Google Maps and in Google Search results, driving additional traffic to businesses' websites. "Matterport is excited to partner with Google to enhance the way business owners market to customers around the world," said Bill Brown, CEO of Matterport. "Our all-in-one solution helps businesses promote their venues and provide a preview of what customers can expect. Because the Matterport solution uses 3D data to automate the capture and content creation process, our customers are able to very easily produce a superior consumer experience on Google Street View and the web. This will help drive online consumer engagement and generate site visits for businesses." Matterport's large and growing customer base spans a range of industries from residential and commercial real estate to hotels, restaurants, multifamily, vacation rentals, and scenic points of interest. With each capture, venue owners can get 2D photos, 3D and virtual reality (VR) models, video, and other digital media assets. What further sets Matterport apart is that it is the most immersive customer experience available on the web and in Google Street View, in terms of consistency, image quality, and 3D transitions. "Street View is a beloved brand because it helps prospective travelers/guests/customers gain the confidence of being there – before they go. In our quest to help people remotely navigate places, a sense of immersion has been key, so we're always keeping tabs on companies that take immersion to the next level. Matterport offers one of the most impressively realistic consumer experiences I've seen," said Charles Armstrong, Street View product manager. "Bringing the Matterport experience to Google Street View will be a game changer for businesses looking to better market themselves, and for the photographers who serve them." "Since Matterport is completely automated, photographers and service providers like myself can publish direct to Google Street View instead of stitching together disparate 360 photos and linking constellations," said Chris Petracco, President of TrustedPhoto DC, a Google Street View trusted contributor and Matterport Service Partner. "That, combined with Matterport's ability to deliver realistic captures in a variety of formats, means I can give my customers more assets in less time. All of this translates into better value and faster turnaround for the venue owner, less time on site to do the scan, and ultimately lower costs for me to deliver my service. This can be a real advantage for venues, both large and small, as well as service providers." Google Street View supports 2.5D transitions using just the sort of geometry that Matterport generates. By connecting Google Street View to Matterport's publishing service, a best-in-class authoring service and best-in-class discovery platform have come together to provide the definitive business virtual tour pairing. Starting this summer, customers will be able to access the new Publish to Google Street View capability through Matterport's beta program. Venue owners can get a Matterport scan today, via a service provider, and publish it to Google Street View once the publish capability is live. Interested customers can sign up for Matterport's beta program, and will be contacted when the beta program is available. Founded in 2011, Matterport has revolutionized the way businesses in real estate, hospitality, travel, entertainment, construction, and other sectors generate revenue. Matterport's easy-to-use device captures immersive 3D tours, virtual reality experiences, Google Street View inside view tours, 3D and 2D floor plans, guided tours and more. The all-in-one technology requires little to no training and a 2,000 square foot space can be captured in an hour. To date, over 500,000 spaces have been captured, generating more than 150 million "visits" across 80 countries. Since VR was offered for all models in Q4 2016, Matterport has seen VR usage explode, clocking over 3 million pano views. To view more Matterport Spaces, please visit the Matterport Gallery. To learn more about becoming a Matterport Service Provider, visit our Service Provider Program. About MatterportHeadquartered in Sunnyvale, CA, Matterport is an immersive media technology company that delivers an end-to- end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-world spaces on Web, mobile devices and VR headsets. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences. To learn more, visit matterport.com, the Matterport Community.
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Imprev Launches Marketing Center for Giveback Homes
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Better Homes and Gardens Real Estate Rand Realty Launches New Agent Platform
April 4, 2017 – Seattle, WA – Better Homes and Gardens Real Estate Rand Realty has launched a powerful combination of the latest in agent productivity technology. Agents now have access to the Moxi Engage™ CRM from Moxi Works, which is fully integrated into an advanced automated marketing platform from Imprev, Inc. "There's a great technology race in real estate that has brokerages scrambling to add the latest innovations to gain a competitive edge and attract new agents," says Matthew Rand, managing partner of Better Homes and Gardens Real Estate Rand Realty, which operates 26 offices with 1000 agents. "But agents are suffering from tool fatigue: There are too many disconnected apps and tools offered to agents without a focused plan from the broker to tie them all together," he continues. Better Homes and Gardens Real Estate Rand Realty, which is the premier real estate broker in New York City's northern suburbs, closes more than $2.1 billion in real estate sales every year in Westchester, the Hudson Valley, and Northern New Jersey. The Rand organization is well-known for its regional technology leadership. It was the first company to put its listings online, the first to offer mapping and directions, and now the first to provide a fully mobile environment for home sellers and buyers. "Combining two best-in-class technologies that are fully integrated helps makes Better Homes and Gardens Real Estate Rand Realty agents' lives simpler and their businesses more successful," Rand says. He adds, "The streamlined experience will also be a powerful offering in our recruiting strategy." Renwick Congdon, CEO of Imprev, a company known for its advanced automated marketing services, explains how the Moxi Works and Imprev integration creates a unique value proposition. "Providing compelling, timely, and relevant content to buyers and sellers helps agents build relationships and trust," Congdon shares. "Delivering the right marketing to the client consistently and automatically can help an agent gain a client for life." "We're making sure agents do the right thing at the right time, which we've seen dramatically increases their new, repeat, and referral business," says York Baur, CEO at Seattle-based Moxi Works. "The technology that BHGRE Rand Realty is providing to its agents will provide a workflow that will be the envy of its competitors." For example, listing and contact information for each Better Homes and Gardens Real Estate Rand Realty agent will be synchronized between his or her CRM and marketing platforms. The streamlined workflow dramatically increases agent efficiency and improves data quality by eliminating the need to enter listing and contact information in multiple systems. The integration also enables the automatic creation of marketing content for a wide range of marketing activities – from promoting a new listing to keeping in contact with an agent's leads and sphere of influence – all without requiring the agent to lift a finger. About Better Homes and Gardens Real Estate Rand Realty Better Homes and Gardens Real Estate Rand Realty is the premier real estate broker in New York City's northern suburbs, comprising 26 offices, over 1000 agents, and closing more than $2.1 billion in real estate sales every year in Westchester, the Hudson Valley, and Northern New Jersey. Better Homes and Gardens Real Estate Rand Realty is the leading real estate brokerage for New York City's Northern Suburbs of Westchester, Putnam, Rockland, and Orange Counties, and the Northern New Jersey suburbs of Bergen, Passaic, and Morris Counties. About Moxi Works Moxi Works is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. Moxi Works' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With Moxi Works, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at www.moxiworks.com. About Imprev Many of the most respected brands in real estate use Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages can automatically create a fully-branded print, digital, and social media marketing package for all of their agents' new listings, giving them a recruiting edge and driving unprecedented brand consistency. Established in 2000, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, and NextHome. Discover more at www.imprev.com.
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Moxi Works Adds Facebook Marketing to Their Open Platform
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Moxi Works Now Includes Automated Marketing from Imprev
Moxi Works' latest open platform partner, Imprev, Inc., allows them to provide a simple, effective way for agents to market all of their listings without lifting a finger. "We're excited to expand our partner program to include an industry leader like Imprev Marketing. They have a long history of delighting their agent customers and together we have created a seamless experience for all Moxi Engage users," said Mike McHenry, head of Partnerships. Imprev drives synergy between the broker and agent's marketing, empowering them to effortlessly promote their listings, brands, and brokerages through custom digital, social media, and print creative. Adding this onto the Moxi Works platform allows agents to focus on what they do best: sell. Brand-Centric Imprev allows brokerages and their agents to stay fully-branded with a custom marketing package for each and every listing. Consistency Not only is everything fully-branded, but each package is also brand consistent. This allows agents to market listings across all verticals with print and digital marketing (including social media) for professional looking content, every step of the way. The marketing materials provided in each package also automatically update for the lifespan of the listing, to insure that agents' marketing is never out of sync. Integration Imprev is completely and fully integrated into the Moxi Works experience. Here's what that means: Agents can access Imprev directly through Moxi Works without needing to re-enter your user id and password Agent's contacts will be synchronized from Moxi Works to Imprev, greatly speeding up the process of communicating Imprev provides automated marketing services, including listing automation, lead and customer nurturing, email campaigns, and marketing centers. Imprev is part of the rapidly expanding Moxi Works open platform. To view the original post, visit the Moxi Works blog.
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Adwerx offers free real estate marketing consultations to agents
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Homes.com's Top 10 Product News and Updates of 2016
  What a year! In 2016 NASA's probe Juno entered Jupiter's orbit, a solar-powered plane circumnavigated the planet, India planted 50 million trees in a single day, and Giant Pandas were removed from the endangered species list. In the industry, mortgage rates were consistently low and tight inventory made it a great year to be a listing agent. We hope you had a fantastic year too, one full of quality leads, a growing database of prospects, and plenty of sales! It's been a busy year for everyone, including Homes.com. Here are a few of the new products and upgrades we launched in 2016 that you may have missed. Get caught up below! 1. Lead Concierge Launched This new program is a great way to connect with leads fast. This is available for all your lead sources; just use the special phone number and email routing to have the Homes.com Lead Concierge respond to new leads as they arrive. We'll even pre-screen them to help separate serious buyers and sellers from browsers and renters. 2. Social Fuel Program Upgraded with Facebook Advertising We put the Homes.com Social program under a microscope to see what we could do to drive even greater results for our agents. As a result, we've upgraded and rebranded to Homes.com Social Fuel which now offers LinkedIn account management and managed Facebook Ads. 3. .Homes Domain Names Launched New ".Homes" domain names were made available to professionals in the housing industry. All registrants of .Homes domains are verified to confirm the owner is a real estate professional, offering consumers a trusted domain name to find home services. 4. Team Functionality Added Homes.com launched a new "teams" functionality that makes it easy to assign leads to team members, set up lead routing rules, and access reports on leads sent to team members. Agents and brokers can add this free upgrade by contacting customer support. 5. TalkNow Beta App Launched This new, location based app instantly connects agents with exclusive leads for buyers searching for property within five miles of their current location. TalkNow is currently being beta tested in three test markets across the country, click here to ask about TalkNow in your area. 6 & 7. New Listing Manager and Contact Manager It takes more than functionality to make a mobile experience great. That's why we launched the new listing manager and the new contact manager for Homes.com Connect. This mobile optimized design makes it easy to use on any device. 8. New Website Backgrounds Thousands of agents rely on Homes.com for their agent and office websites and we want to make sure they have plenty of great customization options available. To that end, dozens of new website background images were added to help agents create a website that speaks to their audience. 9. NEW Skyline Drive 2.0 and CB Fusion Website Design Themes Now Available! Homes.com's agent sites now have more design options than ever with the addition of CB (Coldwell Banker) Fusion and Skyline Drive 2.0—the mobile optimized version of one of our most popular classic design themes—to the design theme gallery. 10. Partnership with DocuSign Homes.com forged a new partnership with DocuSign that will allow you to auto-populate lead data from Homes.com Connect directly into your DocuSign account, eliminating duplicate data entry. Your DocuSign data will also auto-populate transaction details into your Homes.com Connect dashboard, making it easier to track your listings and contacts from lead to close. Watch for this new integration in early 2017. Thank you for another great year! If you're not working with Homes.com yet, or would like to upgrade your account, we'd love the opportunity to discuss what Homes.com can do for you. Please give us a call at 888-651-8956 or send an email to productinfo(at)homes.com to learn more. To visit the original post, visit the Homes.com blog.
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Delta Adds New Features for Lead Generation, Conversion, Marketing and Usability
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Realtor.com Debuts 'Homeblebrag' with Actress Elizabeth Banks
  SANTA CLARA, Calif., Oct. 27, 2016 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today launched "Homeblebrag," allowing homeowners the ability to customize a shareable video bragging about their home, featuring actress, producer and director Elizabeth Banks. Homeblebrag, which is part of realtor.com's® larger "Own Home" marketing campaign that launched in June, celebrates the excitement for a home buyer or renter and offers the opportunity to boast about the new home – with Banks. First time and move up buyers, alike, can enter their address at www.realtor.com/homeblebrag to create a video of Banks on their front lawn or in front of their building, bragging about the best qualities of their new dream home in a video sharable via social media. The campaign is a humorous play on #humblebrag movement in social media, started by Harris Wittels on Twitter, creating a positive (and hilarious) way to share successes and encourage homeowners to shout their news from the rooftop. "The Homeblebrag campaign builds upon our hilarious two-year relationship with Elizabeth Banks," said Andrew Strickman, head of brand and chief creative for realtor.com®. "Not only can realtor.com® help you find your dream home, we can place Liz in your front yard. You may be too humble to brag about your exciting new home purchase, but realtor.com® and Elizabeth Banks are not." To date, the "Own Home" campaign is off to a strong start, outperforming previous campaign benchmarks of ad recall and brand link — two major levers in driving accelerated audience growth for realtor.com®. The campaign was created by Pereira & O'Dell New York, in collaboration with realtor.com's brand team, and is comprised of TV ads, digital videos and social integrations. View the "Own Home" ad spots here. To view the Homeblebrag trailer and build a Homeblebrag of your own, visit www.realtor.com/homeblebrag. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS.® For more information, visit realtor.com.
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Real estate agents get free brand assessments from Adwerx
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Onboard Informatics Launches AddressReport as Part of Complete Consumer Engagement System
  NEW YORK, NY (OCTOBER 18, 2016) - In direct response to real estate companies wanting to retain more of their online traffic, Onboard Informatics just launched AddressReport as part of a complete consumer engagement system powered by local data. "We saw a distinct need in the market," said Marc Siden, CEO of Onboard Informatics. "We saw our real estate clients spending resources on driving site traffic and then losing the 99% who weren't ready to contact an agent. The buying process for home-shoppers is now over a year. We wanted to provide something to the market that would engage that 99% until they were ready to make a real decision." AddressReport scans and interprets hundreds of millions of data points from Onboard to generate elegant property reports that can be embedded into real estate websites and include an agent's branding information. Online visitors can opt-into ongoing alerts on a property or area of interest. The alerts are sent automatically on behalf of agents when something in that area or about that property changes. "The dynamic data drives up the open rates," said Scott Petronis, Chief Product Officer of Onboard Informatics. "Over the past year we saw average open rates of 39%. This is reflective of the fact that we're personalizing content based on properties or areas these people care about using information that is changing, current, and relevant." In addition to the property reports and automatic alerts, the AddressReport system sends ongoing usage analytics to help clients identify who is more involved and closer to making a decision. Early adopters of the AddressReport system include HomeActions, HouseHunt, Realvolve, and Redefy. "We saw AddressReport as a tremendous opportunity to help our clients stay connected with subscribers with personalized local content," said Richard J. Koreto, Chief Content Officer of HomeActions. "It is imperative to our value proposition that we keep our clients in front of potential buyers and sellers. This is an effective way to do that." For more information on AddressReport or other data-driven engagement solutions, contact info(at)onboardinformatics.com. About Onboard Onboard Informatics, a leader in data-driven consumer engagement, offers easy access to solutions that excite and captivate. Founded in 2002, Onboard provides tools to top real estate, media and technology companies that enhance websites and applications with dynamic, personal and timely information designed to convert consumer interest into sales. For more information on what local information can do for your business, or to request a demo, visit http://www.onboardinformatics.com.
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Brokers' Rave Reviews Fueling Strong Growth, Aggressive Market Expansion for RealScout
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Elm Street Technology Poised for Growth, Launches Elevate for Real Estate
GREENSBORO, NC--(Oct 11, 2016) - Two best-in-class acquisitions, including one of the most established real estate marketing brands used by millions of consumers -- Listingbook, has catapulted Elm Street Technology into the real estate industry spotlight. Headed by a team of well-known real estate industry entrepreneurs, Prem Luthra and Randall Kaplan, Elm Street Technology today launches Elevate™, a new Digital Marketing System that uses advanced automation to move Elm Street Technology towards delivering "everything real estate agents and brokers need for new leads and client-for-life retention, all in one place." "Elevate offers brokers and agents a single digital marketing platform with all of the outstanding features that millions of consumers who've used Listingbook love," Luthra, President of Elm Street Technology says. "Elevate includes Listingbook's powerful client servicing platform with best-in-class MLS-powered listing search for home shoppers, access to public records, recent and past sales information, community and school details, taxes, loan calculator, shopping and recreation, and much more," he adds. Luthra notes Elevate also introduces advanced automation that delivers custom Blogs, automated listing postings to social media channels, automated YouTube property tour videos, and beautifully designed, mobile responsive agent and property IDX websites embedded with the best-in-class lead generation technology, all from a single vendor. "With Elevate, Elm Street Technology begins to solve one of the biggest challenges for real estate brokers and agents: The marketing technologies they use to promote listings and their businesses don't talk to each other. Elevate moves brokers and agents onto one digital marketing system, from one vendor, and that means only one phone call for support. Now that's an industry first," Luthra says. Luthra, who founded Elm Street Technology in February with a group of investors, added Randall Kaplan as its Chairman through its first acquisition, Listingbook, the real estate industry's proven lead nurturing and client servicing platform that allows consumers to "search like an agent." In September, Elm Street also acquired RLS2000, a top broker and agent website provider and marketing services firm based in New England. According to Luthra, Elm Street Technology is in the process of rolling up other successful technology and marketing services companies. "We will be able to deliver everything a broker or agent needs from lead generation, to customer for life retention solutions," he says. Prior to pursuing his vision of creating Elm Street Technology, Luthra served as Chief Marketing Officer at Xome. He also was the Co-Founder and Chief Revenue Officer for Real Estate Digital, which became a wholly owned subsidiary of Xome. Luthra was also the Chief Strategy and Sales Officer for LPS Real Estate Group, and Senior Vice President of Consumer Media at Move Inc. Randall Kaplan has quietly established a daunting track record of innovatively creating, rapidly growing and skillfully selling a number of businesses that stretch across multiple industries. He started out running Kay Chemical Company, a leading supplier to McDonald's and other fast food franchises, which was merged into Ecolab, the world's largest institutional chemical company. As an entrepreneur, he started, grew and sold a number of businesses, including Sterling South Bank, now the Bank of North Carolina. He also bought most of Listingbook and became its President in 2006. Elevate is powered by Listingbook and fully integrates all of its features with RLS2000's powerful automated marketing services and best-in-class websites to deliver one source for new leads, client management and client-for-life retention. Product pricing information for agents, teams and brokerage licensing is available by calling Elm Street Technology toll-free at 1-866-353-3456 or visit www.elmstreettechnology.com. About Elm Street TechnologyElm Street Technology offers a portfolio of real estate technology and marketing services companies that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technologies is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456 or visit www.elmstreettechnology.com.
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Get the Social Media Help You Need with the New Homes.com Social Fuel
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More than 700 Agents Have Earned Their Real Estate Digital Marketer (REDM) Certification
  Earlier this year, we launched the Real Estate Digital Marketer (REDM)™ certification course. And since launching the course, more than 700 agents have earned their REDM™ certifications. That's a huge accomplishment, and a powerful step forward for our industry. See, every REDM™ agent has made three essential commitments: REDM™ agents are committed to changing the real estate industry for the better We've all encountered the negative and damaging views some consumers hold of our industry. REDM™ agents are committed to changing the way real estate is seen by banding together and elevating the professionalism of our industry. How?... REDM™ agents are committed to giving sellers a 5-star experience The old days of selling real estate are gone... You know, placing a listing in the MLS, putting a sign in the yard, and praying that it sells. Today, sellers have much higher expectations. They expect us to market their properties across a wide range of channels, including online marketing. REDM™ agents get the skills and expertise needed to meet those expectations, and use them to deliver a 5-star experience. By satisfying our customers, we lift the overall impression of our industry. And happy sellers mean more referrals. REDM™ agents are committed to promoting their brand and growing their businesses Here's what makes REDM™ so powerful: While gaining the skills to better serve clients and change our industry, REDM™ agents also learn how to use only marketing tactics to promote their brands and grow their own businesses. Now, if you're ready to make these commitments and earn your REDM™ certification, we have exciting news... Registration for the REDM™ course opens tomorrow! But the window to sign up is only going to last a couple days... so make sure to keep an eye on your inbox tomorrow! On Wednesday, July 27, you can join REDM™ here: http://thepaperlessagent.com/redm-coaching-club In the meantime, here's some more information on what you can expect from the REDM™ certification course: The Paperless Agent Declares War Showcasing Your Competitive Edge Preview of the REDM Course To view the original post, visit the Paperless Agent blog.
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Looking for an Easier Way to get Onboard’s Engaging Content?
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New Real Estate Marketing Solution Delivers Tech Plus Talent
BOSTON, Mass. (July 19, 2016) - Boston Logic, the technology platform that powers enterprise brokerages nationwide, announced the launch of Ace, a powerful technology solution that ties together a brokerage or team’s website, online lead generation, lead routing/follow up, CRM and online marketing, while also providing a skilled marketing person who can help drive these initiatives and campaigns. Ace is tailored for agent teams and boutique brokerage companies, who often lack a dedicated staff person to lead their online marketing programs. “Through many years of working with brokerages, we’ve learned that one of the biggest obstacles that brokers and teams face is having the staff to help drive the technology in which they invest,” said David Friedman, founder and CEO of Boston Logic. “We designed Ace to include marketing support because we want to provide not only great technology, but impactful outcomes, even when the brokerage or team doesn’t have the full time staff to do so inhouse,” Friedman said. The Boston Logic Ace solution was built for agent teams and brokerages with up to 50 agents who want to grow their online business, automate lead capture and scoring, automate marketing and customer follow-up, stay in touch with their past clients and spheres of influence, and get help piloting these systems. Ace combines Boston Logic’s comprehensive suite of broker technology solutions with a dedicated remote chief technical and marketing administrator for a fraction of what it would cost to hire a full-time professional, usually under $1000 a month for both the expert and the software. “Ace is perfect for real estate professionals who want to sell homes, not manage websites and software. It provides technology to grow your business and the people to help you drive it. Ace experts become a part of your team to both pilot technology and do the hands-on work that you don’t have time for, the stuff that’s everyone job, so it’s no one's job,” said Spencer Taylor, Boston Logic’s Head of Product. “Lots of our clients simply don’t make time for the basics, like sending a newsletter or connecting their Google account to their CRM. Your Ace will do it for you,” Taylor added. Scott Reynolds, who heads up a team of six agents in Vero Beach, Fla., said that like most successful teams, their agents are busy marketing and selling property. “Ace fills a gap in our team with a digital marketing specialist who works with us to manage and implement all of the services that the Boston Logic Platform provides,” he said. Effective utilization of real estate technology can spell the difference between success and failure in today’s real estate marketplace. Many mid-size and smaller brokerages and teams find it difficult to run an effective digital marketing campaign. They further struggle to give agents the marketing support and software integration they need to make them competitive with market leaders. According to a recent study by Inman News Service, technology tools are the number one reason agents select one brokerage over another. Yet, nearly half of the agents participating in the study had no formal agreement for technology support from their broker and 45.6 percent, said they wished brokers would offer more support to encourage agent adoption of technology products. Similar research by the National Association of Realtors found 45 percent of agents and broker associates would like brokers to expand the amount of technology they provide agents. Ace was built on the Boston Logic Platform, which powers desktop and mobile websites, CRM, email marketing, marketing automation, and more for brokers, teams and individual agents. The Boston Logic Platform is proudly made in Boston, MA, by talented software developers writing in the same coding language - Ruby on Rails - used by companies including Twitter, Airbnb and Hulu. This modern code means better performance, greater flexibility and faster innovation. Ace is launching a pilot program with 20 select small brokerages and teams this month, and will be publicly available August 1st. For more information about Ace by Boston Logic, visit http://ace.bostonlogic.com. About Boston Logic Boston Logic (visit http://www.bostonlogic.com) provides software, online marketing and design services to real estate companies looking to be the technology leaders in their marketplace. The company was formed in 2004 in Boston, Mass.
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SavvyCard® Launches Space Coast Association of REALTORS® on its SavvyCard for Associations Pro™ Platform
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Crye-Leike, Realtors® Recognized For Outstanding Website Marketing
Nashville, Tenn. (March 9, 2016) – Crye-Leike, REALTORS®, the nation's fourth largest privately-held residential real estate firm, was named the winner of the 2015 Most Effective Search Engine Optimization (SEO) Strategy Award for outstanding website marketing of its Crye-Leike.com website. This coveted SEO award was presented by Leading Real Estate Companies of the World® (LeadingRE), a global community of more than 500 high-quality independent real estate firms. Crye-Leike.com was recognized for its website marketing strategy in making it easy for consumers to find its website, with competitive positioning on popular search engines, unique content focusing on key markets, effective incorporation of social media and other tactics. This win marks the fourth time Crye-Leike has achieved this distinction, including years 2014, 2011 and 2010. Additionally, LeadingRE® presented Crye-Leike the Website Quality Certification (WQC) Award for being among the best in setting the standard of website excellence in design, technology and service. Among Leading RE's 136 certified sites, Crye-Leike.com was one of eight websites chosen in 2016 for this award of excellence. Crye-Leike has annually maintained its website quality certification since 2009 when LeadingRE established this certification program to recognize and encourage superior websites among its 500+ member firms. The awards were presented at the network's annual awards gala in Miami Beach, Fla. which attracted nearly 2,500 real estate professionals from 25 countries. Chief Executive Officer Harold Crye and Chief Information & Strategy Officer Gurtej Sodhi accepted the awards on behalf of the company's Information Technology Division. Winners were selected by a panel of independent judges who conducted a thorough comparison of 500-plus real estate companies globally in the LeadingRE network, rating and ranking these websites against a long list of performance metrics. Every 12 minutes, the Information Technology Division of Crye-leike updates over 400,000 property listings on Crye-Leike.com to ensure the most accurate information, noted Sodhi. Crye- Leike.com pulls its real estate data from numerous member Multiple Listing Service agencies in nine states where Crye-Leike has a market presence. "With our web site generating over 12,000 visitors per day and 30 million hits per month, you will not find any other local real estate company to come close to Crye-Leike's internet activity," said Sodhi who is a two-time award recipient of the Nashville Business Journal's 2014 & 2015 Chief Information Officer Award in its Large Private Companies (501+ employees) category. "Earning recognition among this elite LeadingRE group is a considerable achievement and quite notable," said Crye-Leike Founder Crye who is treasurer of the board of directors of Leading Real Estate Companies of the World. "Our IT Division is to be commended for its commitment to providing innovative technology solutions for our Crye-Leike customers and sales associates." Crye-Leike (crye-leike.com), a full service real estate company for 39 years, is ranked the nation's sixth largest residential real estate brokerage firm among the nation's top 500 and is the largest real estate company in Tennessee, Arkansas, Mississippi and the Mid-South. It has a network of over 3,000 sales associates and 115 branch and franchise offices located in a nine-state region. Headquartered in Memphis, Tenn., Crye-Leike attained sales of $5.7 billion and 31,400 closed transaction sides corporate wide in 2015. Leading Real Estate Companies of the World® (LeadingRE) is the home of the world's market-leading independent residential brokerages in over 50 countries, with over 500 firms and 120,000 associates producing over 1 million transactions valued at $321 billion annually.
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RealBiz Media Group, Inc. Announces Strategic Partnership with Onboard Informatics
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San Diego Association of REALTORS® Selects RESAAS for Real-Time Listing Network
VANCOUVER, BC--(March 01, 2016) - RESAAS Services Inc., a cloud-based social business platform for the real estate services industry, is pleased to announce that it has signed a five year agreement with theGreater San Diego Association of REALTORS® (SDAR). This agreement will allow all 12,000 member REALTORS® of SDAR, the largest real estate association in San Diego County, to share lightweight property listings with one another while providing SDAR visibility into this pre-market activity. This is the second real estate association to take advantage of the revolutionary real-time listing sharing solution that gives member REALTORS® and the MLS themselves instant visibility into listings that are of pre-market status. In addition, the creation of a SDAR network on the RESAAS platform will allow its members to grow their international referral business and expand the exposure of their property listings. "We pride ourselves on continually offering progressive technologies to our 12,000 members," said Michael Mercurio, CEO of the Greater San Diego Association of REALTORS®. "We see RealTimeMLS as a key addition that will allow our agents to share listings and referrals quickly and easily amongst each other. Apart from communicating about local news and listings, we are looking forward to expanding the international reach of real estate in San Diego County. We have a number of international initiatives underway and see RESAAS as a vital component in facilitating those goals." Pre-market transactions are often difficult to track and measure, which can lead to a large percentage of sales not being recorded in the MLS records. As a result, there is incomplete sales data, making the Comparative Market Analysis (CMAs or "comps") inaccurate. The solution provided by the RESAAS platform will allow MLSs to track data more easily, in an efficient manner. "The increase in pre-market activity has heightened the need for real estate associations and MLSs to continually enhance their value proposition for their membership," said James Hayden, VP of Enterprise Accounts. "At RESAAS, we always focus on real scenarios that are facing the real estate industry and use our technology to provide complete solutions that are implemented to benefit the entire organization at large." About RESAAS Services Inc. RESAAS, a cloud-based social business platform for the real estate services industry, is designed specifically for the real estate professional to connect and communicate in real-time. Known as real estate broadcasts, RESAAS' powerful reblasts® engine automatically generates all of your real estate workflow into invaluable social content that is instantly pushed out to the RESAAS platform and other social networks. Visit www.resaas.com. About the Greater San Diego Association of REALTORS® With more than 12,000 members, the Greater San Diego Association of REALTORS® is the largest trade association in the county. We help our members, who adhere to a code of ethics and professional standards, sell more homes. We also help people realize the dream of home ownership, and we are dedicated to protecting private property rights.
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CityBlast teams up with RESAAS to make social selling even more profitable.
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New Real Estate Industry Partnership Focused on Expanding an Agent’s Business
  As a brokerage, providing your agents with the tools needed to stand out from the competition is crucial. The competitive landscape is fierce and you have to always be asking yourself: "how can my agents not only stand out but also remain top of mind after the transaction has closed?" In 2015, NAR announced that 88% of buyers indicated that they would use their agent again or refer their agent to someone they knew. How do your agents create a post transaction experience to ensure that their clients are a part of that 88%? Creating a positive customer experience will not only lead to pushing your agents to the top but will lend itself to brokerages being able to recruit and retain top agents by providing them the tools needed to succeed. We understand this value and are excited to announce our partnership with Home Owners Network (HON) as a way to further build the options for our clients. Through the Home Owners Network application, an agent can provide their clients with access to a network of home owner experts to lean on for advice post transaction close. Lone Wolf has invested greatly in our technical architecture ensuring that through strong partnerships we can provide the real estate industry with robust, integrated and smart options to be the best. We are very excited for the potential that this partnership will bring our clients. To view the original post, visit the Lone Wolf blog.
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Onboard Informatics Announces Intent to Acquire AddressReport
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RealBiz Media Group, Inc. Debuts PowerAgent to Agent Community
FORT LAUDERDALE, FL--(Jan 12, 2016) - RealBiz Media Group, Inc., the market leader in video technology for the real estate industry, announced today the scheduled market launch of its much anticipated PowerAgent product. PowerAgent integrates multiple channels of real estate marketing, combining video production and social media platforms allowing agents to be more successful at closing sales. By consolidating all of agents' listings into one easy to use portal, PowerAgent enables agents to market, modify and publish their listing information and videos at the click of a mouse or through automated settings. A recent unsolicited review by Craig C. Rowe of Inman.com stated, 'Integrated video marketing is only a part of what I think makes this software really effective. Everything is so nicely confined.' Continued Mr. Rowe, 'The company clearly has a number of products that can help enhance each aspect of your marketing plan...I encourage agents to have a look when it launches on January 21.' Samantha DeBianchi, star of Bravo's 'Million Dollar Listing,' has joined the PowerAgent team as spokesperson, assisting the marketing push underway to bring PowerAgent to the attention of all agents and brokers in the US. 'We have built an amazing product that integrates many channels of the real estate agent's work life. We believe PowerAgent will become the go-to utility in the agent's toolset, helping them become more successful and profitable,' said Alex O. Aliksanyan, Chief Executive Officer of RealBiz Media Group Inc. PowerAgent is priced at $39.95/month; there are approximately 1,000,000 registered real estate agents in the US. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as PowerAgent, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts.
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Berkshire Hathaway HomeServices Florida Network Realty Delivers Marketing Game Changer
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Reach150 and Corefact Announce Partnership; Broadens the Online Reach and Referability for Real Estate Clients
SAN FRANCISCO, October 21, 2015 — Reach150, the leader in referral management for relationship businesses, and Corefact, the leading company in advanced printing and online marketing solutions for the real estate and mortgage industries, today announced a key partnership. The collaboration between the two companies provides real estate agents and brokerages the ability to boost the results of their direct mail by including targeted online advertising campaigns to prospective home sellers through an integrated offline-online solution. Reach150 provides its clients the most advanced recommendation and referral management solution on the market. The service helps individual business owners and organizations nurture their important relationships to ensure they stay top-of-mind in order to generate new business referrals. Additionally, they are able to promote themselves to a broader audience including business partners, people in their social network and their local community. Reach150's partnership with Corefact means that customers of both companies will be able to reach their target customers with a powerful, integrated online/ offline marketing solution. The combined solution helps business owners, and organizations drive brand awareness and close more business across the board. "Corefact has a proven record of helping real estate professionals secure new business leads through their highly effective and efficient direct mail campaigns," said Dan Hodges, founder of Reach150. "Reach150 is focused on using recommendations from happy clients to help validate a business or individual and to promote their great service, through online channels, to their sphere of influencers. Combining Corefact's offline reach with Reach150's focus on promoting a business or organization through online channels means that our joint customers will stay in front of their prospects on an ongoing basis, and provide them with tangible evidence of their high quality service." Using the two systems, a client creates a Corefact mailer with the option of including recommendations they've collected through their Reach150 profile. These offline mailers are sent to the zip code or codes of choice. The postcards include a unique key code that the homeowner can enter online to get the estimated value of their home. Once entered, the homeowner is subsequently tagged by Reach150 and will begin to see advertisements for the business owner or organization who initially sent the mail. This ad promotes their high quality service, throughout the target's online activities, which link back to the client's Reach150 site. "Partnering with Reach150 is a natural extension for us," said Christopher Burnley, CEO of Corefact. "Combining mailings with online advertising offers more value and exposure to our customers, extending their brand through Reach150 retargeting campaigns. Together, Reach150 and Corefact provide a 360-degree solution to attracting new clients, from direct mail to a landing page to online ads. The two products combined produce stronger results, and are the only target marketing an agent needs." Both companies will offer the combined solution to current and new customers. For more information or to sign-up, visit www.reach150.com or www.corefact.com. About Reach150 Reach150 is the leader in referral management, providing relationship businesses with a systematic and simple way to generate more referrals and close more business. Ninety-two percent of individuals trust referrals from people they know and are six times more likely to do business with them. Reach150 helps people grow their business by proactively building their online reputation, promoting proof of their excellent service, and nurturing their most important relationships. Learn more about Reach150 at www.reach150.com. About Corefact Corefact, based in Hayward, CA, is a privately-held company providing sales organizations and sales people with a complete marketing solution that leverages state-of-the-art conversion tools and timely data-driven content – both online and offline – that engage customers and convert prospects. The Corefact patent-pending marketing solutions help generate leads, build relationships and promote products and services using a one-to-one approach, matching multiple unique data points to create a personalized experience for the consumer. Combined with market-timed content and unique tracking codes, the company's systems are able to generate unprecedented response and conversion rates utilizing the best of direct mail and web technology.
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Placester Announces Plays, Automation for Real Estate Marketing
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Proxio Announces Proxio Luxury Showcase, Digital Marketing and Collaboration Solution for Luxury Agents
Santa Clara, CA (August 3, 2015) – Proxio, Inc., provider of the world's most powerful digital marketing and collaboration solutions for the global real estate industry, today announced the launch of Proxio Luxury Showcase™. Uniquely designed to give luxury agents an exceptional ability to market distinctive properties globally, Proxio Luxury Showcase is the most recent extension of the company's multicultural marketing services for real estate professionals. Proxio Luxury Showcase automatically generates a complete digital marketing package for each luxury property, including a multilingual website, digital brochure, and graphical emails, with all elements SEO and mobile optimized. Listings can easily be distributed across social channels to potential buyers, all while being tracked by the listing agent. Proxio Luxury Showcase provides collaboration tools bundled inside; the many thousands of agents engaged in Proxio's global network can connect to any listing with one click, which automatically adds their own contact information and appends the listing to a free, mobile-friendly website with social sharing capabilities. Every additional agent using Facebook, Pinterest, WhatsApp, LinkedIn, Twitter, or email to share a listing multiplies and extends listing visibility, including globally. In several months of testing, Proxio Showcase services have generated leads from 46 countries. "Proxio Luxury Showcase is going to be a game-changer; we're increasing listing visibility exponentially by enabling multiple personal shares directly by motivated buyer's agents," states Janet Case, CEO of Proxio, Inc. "We're excited about this product and its ability to maximize the sales potential of a luxury property." "Unlike single property websites, Proxio Luxury Showcase is a real marketing channel that engages thousands of agents around the world to actively promote properties," says Jose Perez, Executive Vice President of Global Sales for Proxio. "For the brokerage, it has the advantage of tracking agent engagement and identifying where leads are coming from for each individual property." Proxio Luxury Showcase creates robust digital marketing that presents properties beautifully, exposes them widely, and is easy to use. If listing agents prefer to market selectively, they can elect to share a listing only with specific agents of their choosing—they have full control of the marketing content and the sharing. "What we see in Proxio Luxury Showcase is the ability for brokers and agents to harness the 'power of the crowd' to extend the visibility of listings," says Patrick O'Connell, Senior Vice President of EWM, a high-end brokerage based in Miami and current Proxio client. "It is a completely new and infinitely more powerful way to market luxury properties." Proxio is beta testing Proxio Luxury Showcase with selected existing clients. The company plans to offer the platform to the industry beginning August 17. Interested brokers and agents can request access by contacting j.perez[at]proxio.com. ABOUT PROXIO, INC. Proxio powers multilingual, digital marketing and collaboration solutions for the global real estate industry, to maximize visibility and accelerate sales. The Silicon Valley-based technology company is transforming how the industry markets and sells, providing one centralized, easy-to-adopt solution for promoting real estate worldwide. Over 650,000 Proxio-enabled professionals gain a strategic advantage in serving diverse clients and growing their businesses globally with Proxio's award-winning platform, ProxioPro™. Real estate professionals around the world connect through Proxio Showcase™ products, accelerating sales and creating new commission opportunities. Proxio's subsidiary, PCMS Consulting, transforms brokerages into market leaders and proven profit centers. More information is available at Proxio.com and PCMSconsulting.com.
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HUNT Real Estate ERA Deploys Marketing Automation
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RE/MAX of New Jersey Launches New 'Autopilot' Feature
(Moorestown, NJ) – June 8, 2015 – RE/MAX of New Jersey is pleased to announce the release of Autopilot, a service that completely automates the creation of an agent's listing marketing materials. Autopilot is a service powered by Imprev and their marketing platform, Design Center. Starting June 8th, Autopilot will begin generating marketing materials for every RE/MAX listing added to the MLS. "We know that agents are most effective when they're out listing and selling properties. If real estate is about relationships, then we want to help our agents cut out the tedious tasks that may be important, but keep them from the rest of their business. Autopilot gets agents out from behind the computer, by doing the job of creating their marketing for them," said Stephen Shivers, RE/MAX of NJ's Regional Technology Director Autopilot generates two printed materials: a "Just Listed" flyer and Postcard. In addition to the printed marketing, Autopilot creates a digital ePostcard, a Mobile-friendly Virtual Tour, which works on all devices, desktop and handheld, a Single Property Website dedicated to the listing, and a YouTube Video slideshow of the listing photos. This new tool will provide RE/MAX of NJ Agents with the necessary resources to assist them in building their brand as well as expand their marketing capabilities. To learn more about all Autopilot has to offer, contact RE/MAX of New Jersey's Help Desk at 1-888-547-3629 or visit www.remax-nj.net/autopilot. About RE/MAX of New Jersey: RE/MAX of New Jersey was founded in 1985 and has grown from a single office to over 170 offices with nearly 3,000 sales associates across the state. RE/MAX of New Jersey continues to be one of the leading real estate organizations in New Jersey. Nobody sells more real estate than RE/MAX. RE/MAX of New Jersey, based in Moorestown, N.J., is a privately owned and operated regional franchiser for RE/MAX, LLC. Please visit http://www.remax-nj.com for more information.
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Today Sotheby's International Realty Launches New Marketing Platform, Establishes Brand Consistency Across All Marketing Channels
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RealBiz Media Group, Inc. Unveils New NestBuilder Backend: PowerAgent
FORT LAUDERDALE, Fla., April 15, 2015 -- RealBiz Media Group announced today that they have just launched their newest real estate marketing tool: NestBuilder PowerAgent. NestBuilder is both a consumer and agent driven portal, which proudly boasts the fastest listing video converter on the web. Starting this month, NestBuilder's PowerAgent backend will combine the portal with RealBiz's powerful suite of marketing tools - creating one of real estate's most comprehensive set of products for agents. PowerAgent has taken the NestBuilder portal, complete with all of its built-in tools such as housing collections, and enhanced its capabilities. On the video creation side, PowerAgent has connected its EzFlix product: a complete listing video suite that allows agents to take their automated videos and add important information such as video introductions and community videos. All PowerAgent participants will automatically get their listings converted to beautiful videos, which they are then able to edit and further customize. PowerAgent has also incorporated RealBiz's ReachFactor tool which allows agents to send out reviews and surveys to past customers. Upon completion, it instantly publishes the reviews to get picked up by Google and helps the agent's quality score. PowerAgent also takes email and social media marketing into account and incorporates a full Facebook and Twitter scheduling tool, as well as a CRM to upload and edit clients in their address book and complete syndication capabilities for videos to Facebook, YouTube, Zillow and Trulia. Perhaps the most impressive feature is its price point which starts at $39.00 per month and incorporates the full suite of products and tools. "This price gives us a huge competitive advantage compared to other productivity and marketing tools in the industry. Not only do we offer more than rival products in the industry but we also cost far less than our competition. At the end of the day, we've created a one-stop comprehensive tool that covers all aspects of the real estate industry from acquisition of clients, to building relationships, to closing and continuing business. It's what we call the ABC's of real estate," said Alex Aliksanyan, COO/CIO of RealBiz Media Group. The next phase of PowerAgent is already under development, including many new innovative features that the real estate industry will just have to wait a little to see. RealBiz's NestBuilder PowerAgent has taken all the necessary components of what real estate agents need to market themselves on a daily basis and have combined them into one product for a price that is highly affordable and practical for the modern day realtor. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as Nestbuilder Agent, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts.
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RE/MAX of Michigan Automates Marketing for All Agents With Complete Marketing Package for Every Listing
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Homes.com Launches Local Connect Advertising Program
  Norfolk, Va. (February 19, 2015) – Homes.com®, leading online real estate destination and provider of real estate marketing solutions, has released Local Connect, a new advertising program allowing real estate agents and brokers to target local home buyers. Local Connect will provide real estate professionals access to highly engaged consumers as they search for their next home. Homes.com launched Local Connect to bridge the gap between consumers searching for their next home and real estate pros targeting active home buyers and sellers. The product provides clear competitive advantages to pros, including prominent advertising on the listing detail page and contact form of basic Homes.com listings. To ensure consumer inquiries are directed back to the listing agent or broker, they are prominently displayed as the legal representative of the homeowner. "With 90% of Homes.com visitors actively searching for their next home and 80% not yet working with a real estate professional, Local Connect positions pros in front of active buyers and sellers searching for their next home," said David Mele, president of Homes.com. "Our new advertising product is the result of extensive discussions with agents, brokers, MLSs and industry partners to find the best way to connect engaged consumers with buyers' agents as they search for their next home. Local Connect clearly displays the listing agent at the top of every lead form and ensures that consumer leads are always routed back to the listing agent or broker, regardless of whether the listing is displayed for free or through paid advertising." Homes.com Local Connect advertising offers: Local Targeting: Geo-target consumers searching for homes by zip code. Prominent Ad Placement: Advertisers are prominently displayed on listing detail page contact forms directly below the listing agent, providing maximum visibility in targeted zip code areas. Maximum Branding: Ads include a photo or logo, phone number and endorsements. Mobile Access: Phone number is click-to-call from mobile devices. Consumer Leads: Consumer property inquiries are sent to advertisers and the listing agent. "Local Connect allows listing agents and buyers' agents to take advantage of the fast-growing home search platform of Homes.com," Mele said. "Our traffic was up 58% in January 2015, compared to prior year, with more than 23 million site searches conducted in the month. We want to be sure that potential home buyers are connected with an engaged, qualified and knowledgeable real estate professional when searching for their next home on Homes.com." For more information on Homes.com's Local Connect ads, click here. About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry's first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 12 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit www.Homes.com.
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Placester Releases New Marketing Platform for Brokers
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Online Marketing on the Rise, but Agents Rely on Print to Point the Way
  Toronto (Dec. 15, 2014) – In this era of online marketing, why are business cards, flyers, post cards and lawn signs still essential tools of real-estate sales efforts -- even though there isn't overwhelming evidence for a return on investment (ROI)? Print-marketing tools appear to produce fewer sales leads than online-marketing efforts, according to the results of a November 2014 WebsiteBox survey of 369 real estate professionals in the United States and Canada. "But print marketing continues to be popular because agents intuit—correctly--that print drives local traffic to websites, and delivers sales leads to email inboxes," said Peyman Aleagha, chief executive and founder of WebsiteBox, a provider of $99 do-it-all websites for real estate professionals. It's no surprise then, that 99 percent of survey respondents said they include website addresses in their print marketing. And use of social media information – Facebook or Pinterest, for example – was reported by 54 percent of respondents. While they continue to rely on print, respondents said that only 13 percent of their sales leads come from traditional print promotion vs. 21 percent of leads originating from online marketing. This seeming contradiction may result from misunderstanding how print can work in concert with online marketing, according to Aleagha, and that less than half (42 percent) of respondents calculate the ROI for their print-marketing efforts. On the other hand, it might not matter: The survey found that 60 percent of real estate sales leads come from good old-fashioned referrals. DIY Design A majority of respondents – 66 percent – said they designed their own print pieces using graphics software packages like Adobe Photoshop or web-based tools, like those from Vistaprint. The top self-designed items, according to the survey, are business cards, flyers, post cards, lawn signs and letterhead. Despite saving on design costs, 60 percent of respondents reported that they typically spent more than $500 annually on print promotion. A sizable majority – 80 percent – said they felt they should be spending even more. What would these respondents print if they had a bigger print-marketing budget? More postcards, naturally. And branded presentation folders. And items like promotional coffee mugs, key chains, and flash drives, they told WebsiteBox. Free Advice, Low-Cost Tools WebsiteBox's free ebook, "Real Estate Print Marketing for the Digital Age," has information for Realtors who want to integrate traditional marketing and advertising with digital promotion. WebsiteBox customers can purchase an easy-to-use application, called WebsiteBox Prints App, for producing printed real-estate marketing materials. Automatically integrated with WebsiteBox websites, Prints App pulls information from listings to create vibrant business cards, newsletters, flyers, postcards, letterhead, and other materials. The $99 WebsiteBox Prints App can be found on the WebsiteBox website Apps & Extras page: http://www.websitebox.com/realtors/apps-extras.php. About WebsiteBox WebsiteBox offers do-it-all real-estate websites for a one-time $99 fee – the lowest price in the market. More information is available at the WebsiteBox website, and by contacting Marketing Manager Chad Bhalla at [email protected], or (866) 857-1657 x1113.
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RealBiz Media Group Announces Partnership with Naples Area Board of Realtors
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RealBiz Media and HarmonHomes.com Announce Joint Operational and Marketing Agreement
Fort Lauderdale, FL, November 5, 2014 -- RealBiz Media Group announced a joint marketing agreement with leading real estate media company, Harmon Media Group. a time-tested leader in local real estate publication and online solutions for real estate agents and brokers with over 40 years of experience in the industry. As part of the agreement, RealBiz Media will be responsible for converting over 2,000,000 HarmonHomes.com real estate listings into video that will be distributed to HarmonHomes.com's network of 25,000 agents, brokers and real-estate affiliates nationwide. "By adding video content to our wide network of hyper-local real estate search portals, we can add a more compelling experience for home buyers and provide a greater value to our client base," said Ernie Blood, President of Harmon Media Group. The agreement also allows for agents and brokers to post those 2,000,000+ listings into Nestbuilder.com that links the sites. In addition to the current MLS listings, the relationship with HarmonHomes.com will add "exclusive listings" making the site amongst the largest and most comprehensive real estate video portal in the world. Additionally, HarmonHomes.com will be assisting Nestbuilder.com to gain exposure in local markets (its area of expertise) as well as connecting it with over 60,000 service professionals that currently use HarmonHomes.com and Harmon Homes: The Magazine and web properties as a means for advertising to home buyers looking to buy a new house. These services include roofers, landscapers, painters, plumbers, electricians and more who will now be able to advertise on the portal. "The addition of local service providers to the NestBuilder.com platform is a great opportunity for both parties," said Arun Srinivasan, CMO of RealBiz Media. "With over 100,000 visitors per month and growing, we feel that adding local service providers will be a great asset for our end users." "We see this as a great synergy of two powerhouses in their respective areas in the real estate industry," said Steve Marques, CRO of RealBiz Media. "HarmonHomes.com has a great reputation in the market with their syndication of sites, printed magazines and digital distribution, plus their new I-Text lead capture product that puts real leads in real time right in the hands of agents on their mobile devices. Plus, their access to listing data combined with our ability to efficiently create and distribute video content really creates a winning combination for both parties." Full terms of the agreement were not disclosed. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company with proprietary scalable video processing technology that makes it the leader in online video marketing services for real estate. Its client base includes more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal, NestBuilder.com, an agent-only video marketing platform known as NestBuilder Agent, a social media marketing service called ReachFactor, a television video on demand network, a growing MVA network, Virtual Tours and Mobile Apps. The company enjoys access to the nation's largest real estate companies with numerous approved vendor and national contracts. About Harmon Media Group HarmonHomes.com's affiliation was established in 1975 and is one of the most trusted name in real estate media. Their nationally recognized name and focused emphasis on the bringing the best blended solution together for buyers, seller and real estate professionals both online and offline, offers a comprehensive solution that is successful in the industry. In addition to a portfolio of over 3 million listings on HarmonHomes.com, they publish 50 real estate periodicals and custom publications on behalf of leading real estate firms. HarmonHomes.com is a division of Harmon Media Group.
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Welcome to the new Obeo!
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RealBiz Media Group, Inc. Releases EzFlix Agent Mobile App in Google Play Store for "Alpha testing"
Ft. Lauderdale, FL, October 06, 2014 -- EzFlixTM, LLC a wholly owned subsidiary of RealBiz Media Group, Inc., announced today that its EzFlixTM mobile app for real estate agents will has been set up in the Google Play Store and is undergoing testing with select real estate agents for the month of October to optimize its performance and ensure delivery of the quality expected from their complete suite of products. RealBiz is targeting the release of both the Android and IOS versions of the app at the end of the month. EzFlixTM allows agents to change the way their listings are presented. In the past, agents have been forced to abide by the standards of the industry with simple photo slideshows or costly video done by professionals. EzFlixTM takes advantage of this gaping hole in the industry by giving agents another option. "Where we separate ourselves from others in the video app space is our true understanding of today's agent," said RealBiz Media Group's Chairman, Bill Kerby. "Other leaders in the space don't have the connection to the industry that we have developed over the years and therefore don't come close to our capabilities to pull in MLS information or syndicate to important areas the agent of today truly needs." EzFlixTM is the only application on the market that can pull in agent's existing MLS information and photos to turn them into video, complete with music, voice over and self-shot live video. It is also the only application on the market that has the ability for agents to publish to real estate websites such as Trulia, Zillow, Realtor.com, Showcase Agents, Zoocasa and the entire RealBiz product line. While RealBiz focuses on the digital marketing space, they also recognize the importance of traditional media in the real estate industry. This lead them down the road of creating extra syndication options for the agent such as automated flyers, postcards and other printed materials – all driven from their MLS home listings/agent created content and delivered right from the app to their email inbox to print. Steve Marques states, "I believe the EzFlixTM app represents the most comprehensive real estate marketing solution available in the industry today. We have put significant time and energy into creating a powerful tool built by professionals – for professionals." View the short agent awareness video demo showcasing some of the features of the EzFlixTM App below: During the past 18 months, the company has worked diligently to create an adept array of products designed to allow the agent to market themselves and their properties using video and self promotion. This allows the agent to generate consumer awareness and leads, completely independent of the larger consumer-facing websites. With the introduction of the EzFlix App and the Home & Away Club rewards program during August, RealBiz will have completed the integration and linking of a comprehensive suite of products agents can chose from to enhance their profile and offerings. Realbiz products include: Nestbuilder.com – the largest video portal in the United States Nestbuilder Agent – the agent only platform to create individualized websites that showcase agents and their properties utilizing video ReachFactor – a comprehensive social media platform designed to optimize agents reputation and publish their reviews Micro Video Apps – an automated video marketing platform for enterprise customers and large brokerages EzFlix App – the only app that gives agents the ability to create, curate and distribute video of homes and local content to individuals, small groups or nationwide offerings Home & Away Club – a rewards based platform offering agents and their customers the ability to shop and save on travel, lifestyle and home service products (releasing in November). About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as Nestbuilder Agent, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts.
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RE/MAX Expands Digital Marketing Capabilities
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CENTURY 21 Real Estate Signs National Marketing Agreement as First Real Estate Sponsor of SeniorHousingNet.com
MADISON, N.J., September 29, 2014 -- CENTURY 21 Real Estate, the iconic brand and franchisor of the world's largest residential real estate sales organization, today announced a marketing agreement to be the inaugural real estate sponsor of SeniorHousingNet.com. Operated by Move, Inc., SeniorHousingNet offers timely and comprehensive access to senior living listings and resources including independent and assisted living facilities, nursing homes, and retirement and continuing care communities. As a result of this national marketing agreement, the U.S.-based franchisees of CENTURY 21® will be provided with unique opportunities to engage and connect with this growing segment of the market through SeniorHousingNet.com. "Our marketing programs position CENTURY 21 System members in front of prospective clients, and this agreement will help them build relationships and offer value to a unique, highly motivated segment of senior consumers," said Rick Davidson, president and chief executive officer of Century 21 Real Estate LLC. "The expanding partnership with Move and its network of websites is indicative of our commitment to providing an enhanced online experience for anyone searching for a SMARTER. BOLDER. FASTER.® real estate agent." CENTURY 21 Real Estate will receive premier brand positioning throughout SeniorHousingNet.com and its Senior Care Assessment Tool, in addition to the sole real estate sponsorship of the new quarterly newsletter, "Inside Senior Living." "We are proud to be working with CENTURY 21 and building on our longstanding relationship," said Ray Picard, executive vice president of sales at Move, whose company is part of the CENTURY 21 Showcase Advantage Listing Program whereby the listings of C21® sales affiliates are featured on REALTOR.com. "Sales associates affiliated with the CENTURY 21 System have the local market knowledge, technology and skills to assist and guide consumers in the marketing and sale of their existing home after they have found the ideal age-qualified lifestyle community, apartment and independent living facility on SeniorHousingNet.com." About Move, Inc. Move, Inc., a leading provider of online real estate services, operates realtor.com®, which connects people to the essential, accurate information needed to identify their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website for the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smart telephones. Realtor.com® is where home happens. Move's network of websites provides consumers a wealth of innovative tools and accurate information including Doorsteps®, HomeInsight, SocialBios, Moving.com™, SeniorHousingNet, homefair and Relocation.com. Move supports real estate agents and brokerages by providing many services to grow their businesses, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreetSM; as well as many free services. Move is based in the heart of the Silicon Valley — San Jose, CA. REALTOR® and REALTOR.COM® are trademarks of the National Association of REALTORS® and are used with its permission. Move, Move.com, Moving.com, Top Producer®, TigerLead®, ListHub™, Doorsteps® and SeniorHousingNet™ are trademarks of Move, Inc. These and all other trademarks used in this work are the property of their respective owners. About Century 21 Real Estate LLC Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world's largest residential real estate franchise sales organization, comprised of approximately 6,900 independently owned and operated franchised broker offices in 75 countries and territories worldwide with more than 102,000 independent sales professionals. The CENTURY 21® System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent agents to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.
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Real Estate Agents Can Increase Exposure and Leads by Using New Co-Marketing Feature With Top Lenders
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Terabitz Relaunches Leading Local Websites to Compete with National Portals
Leading web marketing platform provider, Terabitz, today announced the re-launch of several local real estate websites owned by long-time clients, CENTURY 21 Award of San Diego, CA and Better Homes and Gardens Gary Greene in Houston, TX. Both brokerages have long-term relationships with Terabitz, and with the ongoing support of the Terabitz development team, have continued to improve their platforms over the years to better compete against both national portals and other local brokerages. David Romero, President of CENTURY 21 Award, states, "As one of the largest CENTURY 21 franchisees in the world, we believe it is incumbent upon us to have the finest local web presence in the markets we serve. Our 1000 agents depend on us to provide consumer-facing tools that allow consumers to search for neighborhoods better than they can do on the national portals. They also expect us to provide quality back-end solutions that allow them to provide enhanced service to clients when they are ready to engage the local expert. Terabitz gives us the ability to do both and that's why we have been working with them since 2008." As real estate brokerages continue to digest the future impact of the Zip Realty acquisition by Realogy and the merger of Zillow and Trulia, one thing is clear: Online consumer engagement continues to drive industry innovation. Silicon Valley veteran, Ashfaq Munshi, founded Terabitz in 2006. Munshi believed that national portals would eventually dominate, and the local brokerage, with its local expertise, would have to be given better tools to more effectively compete. States Jose Perez, Founder and President of PCMS Consulting and Terabitz' exclusive reseller, "We have been representing Terabitz since 2009. Our clients look to us to help better engage consumers in a variety of areas. Terabitz is helping lead the way with their robust SEO and search architecture, lead distribution, and data collection modules. And now with the new HouseTouch? platform, launched a few weeks ago, brokerage websites can offer the best property search experience for consumers." HouseTouch? is a completely tag and touch base mobile search specifically designed for tablets and smart phones. Homebuyers search for available homes with the touch of a finger or the swipe of the hand. Terabitz has been rolling this innovative mobile solution out to its client base. The following Terabitz clients are now running HouseTouch: Bean Group – New England  Bob Parks Realty – Middle Tennessee  CENTURY 21 VJF – Brewster, NY Coldwell Banker Pelican – Lafayette, LA ABOUT TERABITZ Terabitz is a technology company located in the heart of Silicon Valley founded by tech industry veteran and real estate consumer Ashfaq Munshi. Terabitz is focused on helping brokerage clients be more competitive with the large real estate portals so that brokers view their web platform as a profit center that drives and engages an ever more savvy internet consumer. For more information about Terabitz, please visit www.terabitz.com. ABOUT PCMS PCMS Consulting provides real estate brokerage services that transform their clients into market leaders and proven profit centers. They offer franchise solutions without the franchise fees. Their real estate solutions are available à la carte – brokers only only pay for what they want to use. For more information on their technology products and real estate consulting services, visit their website www.pcmsconsulting.com.
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RealBiz Media Group, Inc. Announces National Contracts
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Berkshire Hathaway HomeServices California Properties Joins the RESAAS Platform
VANCOUVER, BC, August 11, 2014 -- RESAAS Services Inc., The Real Estate Social Network™, is pleased to announce that Berkshire Hathaway HomeServices | California Properties has joined the Platform. With more than $12 billion in annual sales volume, Berkshire Hathaway HomeServices California Properties (BHHSCA) has grown to over 3,000 agents in more than 60 offices serving the Southern California market including Santa Barbara, Los Angeles, Orange County, and San Diego, Riverside and San Bernardino. Being one of the top five brokerages in the nation, Berkshire Hathaway HomeServices California Properties has completed over 14,000 transactions in the last year offering a full menu of services including relocation services. "The way agents find and communicate with buyers and the way transactions are conducted today have changed significantly due to the ever-changing landscape of technology," said Bruce Mulhearn, President of Berkshire Hathaway HomeServices | California Properties. "Introducing the RESAAS Platform will allow our agents to take advantage of new technology, encouraging them to make connections with agents on a global basis and giving them the ability to streamline their social media strategy." When using RESAAS, each agent at Berkshire Hathaway HomeServices California Properties will receive his or her own corporate-branded agent profile page, and will be connected into an exclusive group to communicate, generate referrals, and stay connected with all of the agents and offices within their brokerage family. Further, each agent will benefit from the other social marketing aspects of the RESAAS platform including the ability to upload and market listings to a large, global audience and enhanced social media synchronization. All of this allowing agents to spend more time with their clients and less time at their desk in front of a computer. "Berkshire Hathaway HomeServices | California Properties understands that providing their agents with forward-thinking technology is a must in order to maintain their high levels of customer service and expertise," said Padraig Cullen, VP of Sales at RESAAS. "When their technology advisory team saw the RESAAS Platform, it was clear that the network would empower their agents to generate more referral business, while also expanding their social sphere." With Warren Buffet as the Chairman and CEO of Berkshire Hathaway Inc., and Earl Lee as CEO of HSF Affiliates LLC, the Berkshire Hathaway HomeServices real estate network has over 47,000 sales professionals in 1,400 offices throughout the country. The brand, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of stability, strength, quality and innovation. Both RESAAS and the larger Berkshire Hathaway HomeServices Franchise were named finalists in the Inman News 2014 Innovator Awards. Berkshire Hathaway HomeServices was named a finalist in the "Most Innovative Brokerage or Franchise" category and RESAAS was named a finalist in the "Most Innovative Real Estate App, Tool or Vendor" category. About RESAAS SERVICES INC. RESAAS is an Enterprise Social and Global Referral Network for licensed Real Estate Agents, REALTORS®, Brokers, Franchises and Associations. RESAAS' powerful reblasts® engine automatically converts real estate activity into social marketable content, which is also pushed out to other social networks, to generate leads. Visit www.resaas.com.
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Greater Fort Lauderdale REALTORS® Selects RealBiz Media Group to Power Video Listings Marketing Service
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RESAAS Launches AdSAAS™, Its Proprietary Advertising Engine
VANCOUVER, BC, July 02, 2014 -- RESAAS Services Inc., an Enterprise Social and Global Referral Network for Real Estate Professionals, announced today the release of AdSAAS™, its Proprietary Advertising Engine. The rapid growth of the RESAAS social network by agents and brokers across North America has fueled demand from a variety of companies wanting to market their brand, products or services to such a large and targeted demographic. "As RESAAS starts to strategically activate our various revenue sources throughout 2014, we are pleased to announce our first revenue channel with the launch of AdSAAS™," said Danielle Sissons, VP Communications at RESAAS. "We have experienced strong growth and adoption by agents, brokerages, franchises and associations since our commercial launch last year, and now have an elegant and efficient way for us to help brands wishing to market their appropriate products and services to our users." With the development of a proprietary advertising engine and the ability to reach a highly targeted audience, RESAAS has attracted premier brands including Sprint Mobile and Point2 Homes as anchor tenants. Because AdSAAS™ is the single source of advertising on the RESAAS Platform, it ensures a high quality of ad in both type and aesthetic. This results in a seamless experience for the users of RESAAS, as well as an above-average click-through rate (CTR) for advertisers. AdSAAS™ allows advertisers to post both in-feed ads and right column ads and offers premium web placements. In-feed ads will encourage RESAAS users to like, comment and click on the ad and will help advertisers build engagement within the platform. Right column ads are built for visibility, helping to maximize an advertiser's number of impressions. Advertisers can select specific markets through geo-targeting and can track the performance and data of their advertisements using AdSAAS™ real-time analytics. Companies wishing to reach a highly targeted audience of real estate professionals should email RESAAS' ad team via [email protected] About RESAAS SERVICES INC. RESAAS is an Enterprise Social and Global Referral Network for licensed Real Estate Agents, REALTORS®, Brokers, Franchises and Associations. RESAAS' powerful reblasts® engine automatically converts real estate activity into social marketable content, which is also pushed out to other social networks, to generate leads. Visit www.resaas.com.
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RealBiz Media Group Update on Agent Marketing Tools
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RealBiz Acquires ReachFactor to Enhance Agent Marketing Tools
FT. LAUDERDALE, FL,  May 27, 2014 -- RealBiz Media Group, Inc. the leader in home video tours, today announced the acquisition of ReachFactor, Inc. ReachFactor is a social media marketing platform that helps real estate agents and brokerages grow their online visibility, connect with customer prospects and turn those prospects into new customers. ReachFactor has been recognized as an Inman® Innovator Award Finalist for its pioneering work in the social media and "reputation marketing" space and has become a trusted resource by more than 250,000 real estate agents who've subscribed to the company's free newsletter filled with marketing tips and online lead generation tactics for the real estate industry. The acquisition immediately adds depth to RealBiz's agent products, brings thousands of agent subscribers and expands RealBiz's ability to market its services directly to highly engaged real estate agents. "Agent success has been our focus from the day we launched," stated Suresh Srinivasan, Founder and CEO of ReachFactor. "We're excited to combine our products and resources with RealBiz's video marketing technologies to create one of the industry's most comprehensive and affordable marketing solutions for real estate agents." The ReachFactor management team will take senior roles in RealBiz and co-founder, Arun Srinivasan, will be appointed to the company's Board of Directors. RealBiz will make further announcements on the acquisition and planned integration of ReachFactor's products and executives over the next several weeks. "We're thrilled to welcome ReachFactor's key executives and integrate their products into our suite of video marketing platforms," said Steve Marques, President and CRO of RealBiz. "ReachFactor's executives bring a wealth of technical, product and online marketing expertise and their product has proven itself very useful for agents, teams and brokers to generate public awareness for themselves and capture highly qualified leads online." About ReachFactor, Inc. ReachFactor is an award-winning social media and reputation marketing platform that helps real estate agents and brokerages grow their online visibility, connect with transaction-ready prospects and turn those prospects into new customers. To learn more visit www.reachfactor.com or call toll free 1-877-470-7794 About RealBiz Media Group, Inc. RealBiz Media Group Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal http://www.nestbuilder.com, an agent-only platform known as Nestbuilder Agent, a television video on demand network, a growing MVA network, Virtual Tours and Mobile Apps. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts.
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Lone Wolf Real Estate Technologies purchases eWebEngine Internet Marketing Solutions
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Realbiz Releases New Website Highlighting Agent Marketing Tools and Supporting Case Study for Century 21 Hometown Realty
FT. LAUDERDALE, FL, May 13, 2014  --RealBiz Media Group, Inc. is pleased to announce the release of its new website http://www.realbizmedia.com highlighting the company's agent platforms along with a leading real estate industry white paper. The recently released white paper by the Marilyn Wilson of the WAV Group entitled "Video Marketing – The Secret to Effective Lead Generation" highlights the ability of video to drive consumer engagement. It also suggests some of the criteria to look for when choosing a video partner and highlights RealBiz Media's Successful Video Marketing Tools being used by Century 21 Hometown Realty. Some of the highlights include: Only 24% of national brands are using online video to market to consumers yet 76% of marketers plan to add video to their sites making it a higher priority than Facebook, Twitter and blog integration According to the National Association of Realtors 1 in 4 listing includes a virtual tour or video today, yet real estate is one of the most visually appealing business that could most benefit from video usage Century 21's Hometown Realty chose RealBiz Media's application for one simple reason "their agents don't have to do anything. The system they chose creates high quality video for EVERY property they have for sale. This automated property market shores up the company's commitment to every seller, every time and removes agent and staff labor." To view the article in its entirety, please visit http://waves.wavgroup.com/2014/05/07/video-marketing-becoming-mainstream/ About the Author Marilyn Wilson is also one of the founders of RETechnology.com. RE Technology.com is the most comprehensive site for real estate technology information and education available today to over 700,000 REALTORS. Prior to entering the real estate industry. Marilyn was SVP Global Marketing, Strategic Planning and Product Development for Fisher-Price, one of the top 10 most highly trusted brands in the world. While at Fisher-Price, Marilyn developed and marketed over 1000 new products, as well as launched three new divisions, generating hundreds of millions of dollars in revenue. Marilyn was also Chief Executive Officer for Surveyor Corp., the company that created the nation's first transmission of still images, moving images and live video over the Internet. Marilyn was recently named one of the Top 100 Most Influential People in real estate. She serves on the Board of Directors for the Council of MLS and NAR's Green Resource Council. Ms. Wilson also participates in the President's Council of Cornell Women, WITI (Women in Technology International) and is a contributor to the best-selling management book At The Helm. Marilyn is a graduate of Cornell University. About WAV Group WAV Group is the leader in providing research and though leadership to the MLS industry seeking to create a wave of positive change with every subject that it tackles. The firm is comprised of corporate executive with a depth of expertise in real estate industry prove to catalyze new approaches leading to more customer-centricity and business success. WAV Group supports many of the nation's largest real estate Multiple Listing Services, REALTOR Associations, technology vendors, brokerages and franchises, in the US, Canada and Europe. WAV Group has expertise in areas of strategic planning, technology evaluation, product development, market research, recruiting, sales and marketing plan development, technology selection and implementation. About RealBiz Media Group, Inc. RealBiz Media Group Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 350,000 real estate agents and brokers. Through its wholly owned HomeTourNetwork operation, the company provides a television video on demand network, a growing MVA network, consumer portal http://www.nestbuilder.com and an agent only platform known as Nestbuilder Agent. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs.
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SmartZip Extends Predictive Marketing Platform to Facebook News Feed Ads
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RealBiz Media Group Announces Business Update
FT. LAUDERDALE, FL, May 5, 2014 -- RealBiz Media Group, Inc. is pleased to announce significant progress towards becoming the leading online video listing provider to the real estate industry through its website and unique enterprise video product solutions. Since the beginning of 2014 and its national rollout of its website, www.Nestbuilder.com, in combination with the advancement of its automated video product solution for agent products, the company has built the foundation for becoming a premier digital media company. RealBiz Media has partnered with leading data providers in the real estate space to provide listing data for their video centric portal NestBuilder.com. These suppliers have the largest data sets available. The previously named suppliers Builder's Update (the largest database of new construction housing), and Realtor.com (utilizing their List Hub database) are powering the consumer experience on the site. For their unique enterprise video solution RealBiz Media has partnered with Realogy, ERA, Century 21 Hometown Realty and Prudential Select Properties. Combining these content providers and Real Estate Brokers will provide a one-stop web tool for both consumers and real estate agents. Each of these partnerships allows for a more diverse group of listings to be transmitted to an even larger group of real estate professionals. The Company's proprietary patented video technology is the key driver and differentiator for its website and Agent MicroVideo App (MVA). The market opportunity, just within residential real estate, encompasses 12 major national firms, over 10,000 major broker offices and 1.1 million agents. RealBiz Media Group is deploying a multi-prong strategy targeting national enterprise agreements and monthly recurring revenue subscription agreements from offices and agents. There are varying levels of the platform for different pricing structures. The Company has already started to penetrate these target markets and has begun to monetize its application tool. Nestbuilders.com has 2 distinct platforms: A video home listing site that was created in a style that enables homebuyers to search and create video listing collections of homes for sale. Homebuyers can then share these collections with friends and family as well as discover relevant community information and showcase lifestyle enhancements utilizing Nestbuilder's video centric platform. An agent-facing component of nestbuilder.com allows agents the ability to promote homes, their personal brands and local community events all populated utilizing automatically-generated, custom-tailored home listing videos which they can syndicate to clients through social media venues and email. Enhanced agent platforms cost from $10 to $50 per month. On the homebuyer platform, nestbuilders.com currently enjoys nearly two million video listings, which is the largest in the industry, and is adding nearly 100,000 new and updated listings each week. RealBiz's Micro Video App for Enterprise Accounts has 2 distinct platforms: Exclusive Micro Video App (MVA) for National accounts that allow them to Brand and Market homes, industry news and preferred supplier information on behalf of their agents and brokers for a set annual fee. An enhanced version of the MVA that allows local Broker Offices to do specialty customization to make the marketing message more relevant for their community. The company just completed testing of the product and it is extremely well received by a selection of its clients including ERA Franchise Systems LLC. During the two weeks since the product became available, RealBiz has signed up dozens of Franchise Broker offices, at a cost of $3,000 - $6,000 annually for the Premier Program upgrade. Broker acceptance is clearly being demonstrated as sales within RealBiz's Enterprise customer base are accelerating. RealBiz's Chief Revenue Officer Steve Marques stated, "This product allows access to updated and customized programs, with one goal in mind. The goal is for the office and the individual brokers to have the ability to better market themselves and their homes to a wider range of clients and prospects so that they ultimately have more listings and more home sale transactions. The recent version of our product gives the broker the added ability to insert pre/post personal cameos to their video listing which highlights the listing and company, promotes the agent, emphasizes the neighborhood/community, increases lead generation and ultimately improves agent recruitment." "Our consumer platform, nestbuilder.com, and our agent platform have been well received. We believe we have a unique product which is quickly becoming embraced by the largest firms in the industry. Each and every week we are seeing hundreds of brokers individually sign up to utilize our product and several enterprise/large-scale clients going live with our product. Over the remainder of the year, the company will be deriving revenues from enterprise clients, individual broker sign ups, premier franchise offices and advertising. We remain committed to achieving our targets of positive cash flow within 2-3 months. The residual nature of our revenues assures that once we reach this significant financial metric, we will be able to maintain this success. We will continue to accelerate revenues and number of users and we are confident that we will achieve 12-15 million unique monthly visitors prior to years' end. Our products provide a new and innovative option for real estate brokers that is being positively received and implemented. There is no doubt that the micro video application is part of the future for this industry. We will continue to enhance our product features over the next several weeks and look forward to becoming the real estate platform of choice for the majority of real estate agents and consumers alike." About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 350,000 real estate agents and brokers. Through its wholly owned HomeTourNetwork operation, the company provides a television video on demand network, a growing MVA network, consumer portal www.nestbuilder.com and an agent only platform known as Nestbuilder Agent. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs.
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RealBiz's Latest MVA Release "A Hit" With Brokers
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VScreen Launches Automated Listing Video Platform for Brokers
  ORLANDO, FL, April 21, 2014 -- VScreen announced today the launch of ListingVideos.com, an automated and data-driven Listing Video service for real estate brokers that dynamically tells the story of all their listings via professionally animated video and graphics, serving as the new industry replacement for the expected "property slideshow" and "virtual tour." Exclusively available to brokerages, the Listing Videos program dynamically generates videos in 'real time,' automatically pulling the listing description and photos from the MLS, while adding in animated 3D graphics, professional narration and branding for the listing agent and the brokerage they represent. The innovative Listing Video's platform also leverages other consumer interest scenes within the videos, such as; estimated monthly mortgage payments, local active inventory, median listing price, and median sales price...plus community information that buyers look for like the property's corresponding school district, geographic location and walkability score. During the setup process, the broker has the ability to select which scenes they want in all of their videos, as well as include a video sponsor to help offset their monthly investment (pricing can be found on ListingVideos.com). "We built the Listing Video's platform to overcome the biggest killer of real estate video - the high cost of production and lack of scalability," said VScreen CEO Stephen Schweickart. "Following the successful launch of our last automated video portal, MarketVideos.com, it was clear to us that there was also a need for the same automated technology to be used for the mass creation of Listing Videos for brokers. This was made evident by how quickly we were able to sign up multiple launch partners, including the likes of Carolina One, Prudential Texas, and Century 21 Scheetz." The service also offers the ability to locally brand with community specific video or imagery from the broker's marketplace, as well as share on social networks and capture leads directly through the video player. For more information, visit ListingVideos.com or call 866.720.0204. About VScreen VScreen is the leading Internet video content provider within the real estate industry, offering turnkey video solutions to brokers and agents looking for the latest in consumer video content and automated video technology. In addition to being the parent company of ListingVideos.com, VScreen also owns the patent pending MarketVideos.com portal, which automatically creates branded video content for real estate agents, featuring consumer tips, as well as hyper-local MLS market metrics powered by Terradatum.
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RealBiz Media Group Completes "Beta"
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Berkshire Hathaway HomeServices Fox & Roach, Realtors First to Deploy Real Estate’s Most Advanced Automated Marketing System
April 8, 2014 – Philadelphia, PA – Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, the fifth-largest provider of brokerage and related services in the United States, today unveiled the real estate industry's most advanced automated markimpreeting system. Developed and powered by Imprev, the new Fox & Roach automated marketing system creates, publishes and distributes unique custom content for every Fox & Roach listing, including mobile-enabled, responsive Single Property Websites, IDX Virtual Tours and YouTube videos –without needing any work from the agent. "This is a unique innovation in real estate marketing that provides automation, creation and syndication of all our listings," said Rajeev Sajja, VP, Digital Innovation at Berkshire Hathaway HomeServices Fox & Roach, Realtors, a perennial technology leader. "We now provide every Fox & Roach agent a suite of agent and company branded marketing materials– completed and published – for every single listing. Agents can update and enhance these materials...or not. The agent decides how much they want to be involved in the marketing of their listings." "The big win for the brokerage: ensuring universal brand consistency through automation," Sajja added. The Imprev automation solution, which scales to create hundreds of thousands of projects as needed, is highly configurable in both style and functionality. "Over the last few years we have re-written our entire platform," said Renwick Congdon, CEO of Imprev. "This latest innovation allows our clients to automate the creation, publishing and distribution of any or all of our products, customized to the exact business rules of the client. No two marketing solutions will ever look the same, nor contain the same content." For the Fox & Roach implementation, each single property website is deployed to a custom, Fox & Roach web address (URL), the specific marketing materials created by the system are determined by the price and location of the listing, and every marketing piece is automatically updated whenever listing data is updated, such as a change in price or an open house date. "And if agents want to add their own personal touch, update photos, wordsmith copy, email content to prospects or post to Facebook, Twitter, Google+ or Pinterest, they can do it anytime from anywhere, since the platform works on all mobile devices," Sajja explained. The Imprev automation system is designed to interface with industry standard listing data sources. For Fox & Roach, the integration is with their CoreLogic AgentAchieve CRM platform. Sajja notes that Fox & Roach selected Imprev because of its proven penchant for quality and its reputation for technology innovation. "I can attest from our experience, Imprev's reputation is well earned," Sajja said. "We're proud to be the first to implement a system that should be a game-changer for real estate marketing," Sajja said. Samples of the automated marketing material for a listing: Single Property Website YouTube video IDX Tour About Berkshire Hathaway HomeServices Fox & Roach, REALTORS® On November 11, 2013, Prudential Fox & Roach, REALTORS®, the Delaware Valley's market leader, became Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, and a part of HomeServices of America, the nation's second largest provider of total home services. These two legendary companies have joined forces to begin a new era in real estate. The company now has 4,000 Sales Associates in 65 sales offices throughout the Tri-State area. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing, and title, property and casualty insurance. For more information on Berkshire Hathaway HomeServices go to www.berkshirehathawayhs.com. Visit our Website at www.foxroach.com. About Imprev Imprev, Inc. provides real estate companies with innovative marketing solutions, including automation, custom Marketing Centers and digital apps built on the industry's most advanced platform. Known for the highest quality and broadest array of marketing digital and print products in the industry, Imprev products allow agents to self-publish print, multimedia, video, online, and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., with more information at www.imprev.com.
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Internet Analytics and Modeling Firm Gives "Thumbs Up" to Nestbuilder Agent
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Its Time Has Come! A Virtual Video Channel Office for Real Estate Agents
FT. LAUDERDALE, FL, March 25, 2014 -- Nestbuilder Agent, the brainchild of RealBiz Media Group, Inc., is ending "per listing" fees currently imposed on US real estate agents and in the process creating a virtual video office for US real estate agents. "This is a huge success," said RealBiz President and CRO Steve Marques. "It's powerful when a site can unite agents and the community and enable real estate agents to personally brand themselves on-line and connect with millions of video listings," he continued. Nestbuilder is uniting more than 1.5 million residential listings with US real estate agents via video, email and social media. At launch the company has created over 350,000 agent video channels and will be utilizing email, print and call center campaigns over the next several months via Nestbuilder Agent; encouraging adoption of this marketing platform for real estate agents at an affordable set monthly rate as little as $10 per month. While current and future Nestbuilder Agent real estate clients have the advantage of an "all in one" virtual office; agents will also be able to access new home construction through RealBiz Media's partnership with Builders Update -- in addition to Broker residential listings. "With this official launch, we are proud we have surpassed our goal of showcasing over one million homes in video format by the end of the first quarter 2014 by over 50 percent," said William Kerby, RealBiz CEO. Kerby says US real estate agents "Will Be The Star" of their own personal video channel through Nestbuilder Agent. It's "Lights! Camera! Action!" says Kerby as RealBiz prepares for a media blitz that will include a RealBiz President's Welcome and video messages utilizing Television celebrities. Nestbuilder is considered one of the leaders in the industry in offering real estate agents their personal video marketing site, an abundance of marketing tools and easy access by agents and clients -- without per listing charges that are all too common in the industry today. The RealBiz Media growth model is unique as it is based on high volume agent usage and agents are not charged for leads. Revenue will be driven by low rate agent based subscriptions that include online video channel personalization upgrades and advertising. "After intensive beta testing, Nestbuilder is putting out its agent casting call with our Lights! Camera! Action! campaign," Marques added. "The site is an innovative marketing tool for agents to provide clients engaging video listings that drive SEO to their Online Video Channel. On Nestbuilder, agents now have an incredibly unique and innovative way to market to their communities via the web, social media and email," he continued. Nestbuilder, however, is not just about agents with listings, although it is a powerful generator of business for listing agents. Agents who do not have listings can utilize Nestbuilder to select and market featured homes, including open houses, new listings and new home sales in their community. It is estimated that over 800,000 agents who do not have listings can benefit from Nestbuilder by driving traffic directly to their online video Nestbuilder Agent Channel. "We are committed to empowering agents with innovative marketing tools that put them in front of, and in control of, the video camera," Marques said. "Our goal is to make every one of the over one million real estate agents in the US a star in their community," he concluded. Agent video centric sites provide homebuyers a compelling way to search and save homes of interest as well as connect with real estate agents. It enhances the "home shopping experience" with informative, entertaining and highly targeted listings and helpful content. Kerby says RealBiz Media "will continue enhancing Nestbuilder to empower real estate agents with cutting edge marketing tools including additional branding strategies, analytics, educational marketing content and other options that will enhance their ongoing community communications outreach efforts." Nestbuilder capitalizes upon the allure of video content and the ease of social sharing with clients, family, friends as well as agent clients and the general public. Agents continue to use the site's innovative tools to create their unique on line presence through an easy to use "drag and drop" dashboard. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 250,000 real estate agents and brokers. Through its wholly owned HomeTourNetwork operation, the company provides a television video on demand network, a growing MVA network, and an existing Virtual Tour network. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs.
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