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Chime Technologies Unveils Dynamic Ads for Real Estate Designed for Facebook
Unique user mapping technology empowers brokers with targeted insight to more effectively generate and nurture leads PHOENIX, June 19, 2019 -- Chime Technologies, an operating system for the real estate industry, today unveiled DARE (Dynamic Ads for Real Estate) designed for Facebook. The new offering, fully integrated with Chime's AI-powered sales acceleration platform, optimizes and delivers ad creatives sourced from MLS to a targeted audience based on broker preferences. By customizing the ads and actively responding and adjusting to lead behaviors accordingly, DARE delivers high quality ads via Facebook to targeted leads for more effective results. Designed to help brokers and real estate teams automate online lead generation and fuel top of funnel advertising, Chime's DARE delivers more leads, ensures a better conversion rate and costs less per lead than traditional options. To learn more, visit www.chime.me. Historically, online lead generation solutions have not performed effectively or yielded successful results for most brokers. Meanwhile, the demands of the real estate market make managing this program unwieldly for busy agents. As a result, many brokers miss out on the opportunity to capture leads via influential online channels. By leveraging the power of Facebook, automating the process, and integrating lead data into Chime's comprehensive real estate platform, agents ensure their lead generation program exclusively delivers relevant, active and interested buyers and sellers. "The new dynamic ads solution from Chime is a valuable, cost effective lead generation tool that our industry desperately needs," said Mike Klemsrud, CEO, eHouse Realty, Inc. "Like many brokers, my team is strapped for time and always on the go. Chime helps us leverage the power of social media and get to a close faster without the burden of having to manually manage the system, and helps ensure we stay focused on our target market and motivated consumers. Chime has been a game changer for my brokerage and team." To get started, the Chime customer success team helps clients identify the ideal properties to feature and seamlessly connects each ad back to a page on the IDX site. By strategically mapping properties back to clients' business objectives and unique broker profile, Chimes' DARE helps to deliver the most relevant and targeted leads, shortening the window from contact to close. Once an interested lead clicks to learn more and a lead form is populated, the lead is entered into Chimes' CRM and is automatically analyzed by an intelligent scoring system. The AI-powered platform leverages unique user mapping technology to consistently review user behavior and adjust the lead score, in turn adjusting how to effectively nurture the lead over time. "Leads are the lifeblood of the real estate business but many agents and teams find managing the process of online lead generation daunting and unsuccessful. DARE helps alleviate this burden," said Mike McGowan, Vice President of Sales, Chime. "By automating the process and integrating leads into our end to end real estate platform, agents are freed to focus only on those intent focused buyers and sellers." About Chime Technologies Chime is an all-in-one Sales Acceleration Platform for the real estate industry headquartered in Phoenix, Arizona. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime Technologies operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-682-4463, or visit www.chime.me.
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PlanOmatic Expands Tech Capabilities and 3D Services with Walkthrough Acquisition
PlanOmatic, a national real estate photography and floor plan provider, has acquired Walkthrough, a Colorado-based real estate marketing service provider, the company has announced. The acquisition couples best-in-class service from both companies, including PlanOmatic's national presence and Walkthrough's low-effort process, which handles orders from live scheduling to media delivery, entirely online. DENVER (MAY 19, 2019) -- Headquartered in Denver, Colo., PlanOmatic provides the real estate industry with marketing services, including photography, interactive floor plans, virtual staging, aerial photography and digital marketing in 35 states across the US. Prior to the acquisition the company did not offer services in Colorado. The combined talent-base will position PlanOmatic as a leading photography, floor plan and 3D tour provider. The transaction promotes PlanOmatic's strategy to invest in technology-driven acquisition opportunities that build on the company's high standards for both visual marketing products and their supporting tech platforms. "The technology Walkthrough has built, combined with PlanOmatic's amazing operations team, will provide one of the best services and experiences in the industry," said Pascal Wagner, Founder and CEO of Walkthrough, "not only in Colorado but across the US. I'm excited for what's to come next." PlanOmatic will acquire Walkthrough's operations, including its products, services and technology. The newly founded subsidiary will continue to function independently under PlanOmatic as their original brand. Walkthrough clients will still enjoy the same existing prices, services and photographers under the new ownership. Kellie Smith, Head of Operations, will remain a member of the Walkthrough team and will continue supporting client and photographer needs. "We've always admired the efficient processes Walkthrough has built, and the quality and support standards they have set." Kori Covrigaru, PlanOmatic CEO stated, "The acquisition puts the most talented photographers in the state and incredibly powerful technology under the same roof, which will ultimately benefit our clients across the country." PlanOmatic was advised on the deal by King & Spalding LLP. Learn more about PlanOmatic at planomatic.com Learn more about Walkthrough at getawalkthrough.com About PlanOmatic PlanOmatic provides the real estate industry with marketing services, including photography, interactive floor plans, virtual staging, aerial photography, and digital marketing. With a network of over 200 photographers in 35 states and an automated ordering process, PlanOmatic is positioned to be every broker's marketing solution for every listing. Founded in 2005 and headquartered in Denver, PlanOmatic serviced more than 73,000 properties nationwide in the past year alone. The company has been named the last four consecutive years as one of Inc. 5000s "America's fastest growing companies." For additional information about PlanOmatic call 720.414.2778 or email [email protected]
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W+R Studios Announces New Cloud Streams Complete with Redesigned User Interface, New Activity Stream, and Improved User Experience
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CVR MLS Launches New Technology to Help REALTORS Generate Leads Online
SavvyCard for Real Estate provides every CVR MLS REALTOR with a Progressive Web Application (PWA) for themselves and each of their listings to easily generate new leads for their business. RICHMOND, VA. -- Central Virginia Regional Multiple Listing Service (CVR MLS) and SavvyCard, a member of the CoreLogic Alliance Network, launched the SavvyCard for Real Estate consumer engagement platform this past Tuesday, March 5th. CVR MLS member REALTORS receive SavvyCard for Real Estate accounts at no cost. Realtors can use "SavvyCards" to provide value to consumers and generate leads by marketing their services and listings online through email, text, Google search, and social media. SavvyCards are progressive web apps created for both Realtors (Agent SavvyCards) and their listings (Property SavvyCards) by the SavvyCard for Real Estate platform using CVR MLS data. SavvyCard leverages the valuable relationships in a Realtor's personal and professional contact network, and the contacts in their customers' networks, as well. Realtors and Brokerages who have integrated SavvyCard into their daily routine have reported beneficial results. "SavvyCard is the best Real Estate tool I have. In fact, I am closing on a property this weekend because of it. I also love that it reports referrals back to me. This is how I got my last customer," noted regular SavvyCard user Lee Childress, a Realtor with Premiere Homes Group. Broker Tim Gupton of Realty One agrees. "To be able to text someone a tool with an integrated MLS search right to their phone is a great way to keep them locked in with me as their agent. The ability to have a home seller share their listing to their circle of friends reaches a whole new level of clients for me through social media." "SavvyCard for Real Estate has been designed to make it simple for consumers to connect with trusted Realtors," notes SavvyCard CEO David Etheredge. "It aggregates important information and tools in one place, does not display distracting advertising, and makes it easy to share information to other people. This creates more leads for Realtors and gives the customer a better overall experience." CVR MLS Realtors are welcome to contact SavvyCard to learn more about SavvyCard for Real Estate and sign up for free training at SavvyCard.com. A general version of the product (SavvyCard for Business) is also available for non-real estate users. About SavvyCard SavvyCard® is a platform that aggregates industry data to create Progressive Web Applications for thousands of businesses and products at minimal cost. SavvyCard PWAs are used by businesses to automate many marketing activities and generate high quality / low cost leads from their digital and social media spheres of influence. For more information on SavvyCard, visit SavvyCard.com. About CVR MLS The mission of the Central Virginia Regional Multiple Listing Service (CVR MLS) is to provide users (REALTORS®) with the resources and services they need to conduct ethical, professional, and profitable businesses. CVR MLS covers 16 jurisdictions and has approximately 6,000 users. About the CoreLogic Alliance Network The CoreLogic Alliance Network is a curated selection of third-party solutions that build upon and complement CoreLogic real estate products. For more information please visit: https://www.corelogic.com/landing-pages/alliance-network.aspx
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How 3D Tours Help Sell Properties for Even More
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VHT Studios Introduces Industry-Changing Professional Photography Suite to Provide More Flexibility for Realtors
Three-tiered series delivers ultimate convenience with On-Demand Review & Delivery System ROSEMONT, Ill., Feb. 4, 2019 -- VHT Studios®, the nation's leading provider of professional photography and visual marketing services to the real estate industry and a variety of commercial businesses, today introduced the VHT Studios Photography Suite, a flexible tiered array of services designed to help professionals better serve their clients with a more effective and better matched offering for every property. Following its initial rollout in the state of Florida last year, the new tiered suite of services is now available to real estate and commercial businesses nationwide. VHT Studios' recent innovations are a dramatic reversal to the photography industry practice of offering a set number of photographs chosen by a randomly selected photographer assigned to the shoot. VHT Studios' new approach provides the ultimate in flexibility, convenience and control, providing the perfect match of photographer according to the level of the project, and the ability for clients to choose their final images from a selection of fully-edited professional photographs. "In our 20-plus years' history, we've learned that 'one size does not fit all' and every home and all properties deserve to have their stories told with the photography and visual marketing that best presents its unique features," said Brian Balduf, CEO and Co-Founder, VHT Studios. "Realtors® and businesses across the U.S. require the flexibility to choose the photography offering that works specifically for each unique listing and every property's needs. Our tools have helped homes and properties go-to-market, sell and rent faster at the best price. We are confident that our new Photography Suite will redefine the property photography industry." This new, simplified offering gives real estate and commercial property marketing professionals the perfect solution to market the widest variety of properties and listings, from starter homes to luxurious and grand estates, office complexes, senior living facilities, vacation rentals and REO properties. The Photography Suite offers three series – Platinum, Gold and Silver -- to help clients customize which VHT Studios' services are most appropriate for each property they are marketing. VHT Studios' national network of local photographers earn their certification through the company's team of master real estate photographers using a detailed evaluation process that surpasses industry standards. Photographers are certified and skilled in advanced techniques and special standards, many with years of experience shooting mansions, estates, celebrity homes, multi-family developments and other fine properties. When a photographer is assigned, VHT Studios' groundbreaking approach now empowers clients to match the right photographer with the specific property they are marketing and listing. "To say that quality photographs are important is an understatement," says Toni Lee, Broker-Associate, The Corcoran Group. "VHT Studios has earned the 'Blue Ribbon' in my book as my go-to photography provider. To have a photographer who viscerally 'grabs' the photo story and who can see beyond my own untrained eye is paramount in successfully marketing a property. VHT Studios' commitment to service and outstanding customer experience sets them apart." On-Demand Review & Delivery is another way that VHT Studios now provides real estate and commercial business professionals more flexibility and greater control. This new and unique, proprietary system allows VHT Studios' clients to preview and select from all their fully pre-edited, marketable photographs in real time, as soon as Studio Image Specialists have completed all image edits and enhancements. Their final choices are instantly available for download and distribution by VHT Studios to clients' media partners, and as print-ready images. Until now, the average time from photography session to clients' photography receipt was, on average, two to three days. Today, images are edited and ready for use the very next business day, just as soon as clients have reviewed and made their selections. VHT Studios also stores the additional images in its database, in case clients want access to them at a future date. "VHT Studios' On-Demand Review & Delivery platform allows me to do more than just purchase a rigid set number of photographs," said Lee. "I can choose the photographs I need from a robust selection provided by my VHT Studios' photographer, and also have the ability to re-arrange, position, delete and enhance the photographs for my unique business uses, which has made my job as a real estate agent so much easier." "Selling, marketing or renting any property can be a challenge, but with this new offering VHT Studios changes the game and provides the appropriate levels of flexibility, selection and support to our clients to make the process easier and more convenient than ever before," Balduf said. VHT Studios marries the latest visual marketing tools with the best-in-class architectural and real estate photography in the following three series in the Photography Suite: Platinum Series Ideal for luxury listings and all fine properties with architectural details that require advanced photographic techniques and a more discerning approach to presentation; Leading, elite photographers selected for their years of experience capturing unique, custom and high-end properties for premier professionals and sellers; Customized image optimization and enhancements included; Creates the best possible presentation by including every feature and optional studio upgrade available. Gold Series Ideal to perfectly showcase vivid and fine details in every room, beautiful views and eye-catching indoor and outdoor spaces; Blue Sky and Virtual Tour Video included; VHT Studios Clearshot™ system boosts every photograph's brilliance, sharpness and clarity; Image specialists review and work with each image; Top creative photographers selected. Silver Series Ideal for basic office spaces, starter homes, apartments, studios, condos and townhomes; Single-frame photographs captured by skilled professional photographers using natural light to produce balanced imagery; Convenient, quick and economical; VHT Studios photographers and professionals save valuable time for clients by enhancing images so they are ready to go. VHT Studios invites real estate and commercial property marketing professionals to view galleries of stunning photography. Click here for a gallery of high-resolution, downloadable real estate and aerial drone photography and videos. Click here for VHT Studios' Virtual Staging Suite, including Virtual Twilight, Virtual Furnish and Stage, Virtual Redecorate, Virtual Paint, and Virtual Declutter. About VHT Studios VHT Studios, the industry founder, in 2018 celebrated twenty years of serving real estate and business professionals. Since 1998, VHT Studios has delivered excellence in professional photography, virtual tour videos, virtual staging, interactive and standard floor plans, drone photography and video, 3D tours, and image management services to top professionals looking to become even more successful. VHT Studios' services ensure properties get seen more, sell and rent faster and at a greater price, which also helps attract new clients. A full-service partner to leading real estate agents, brokerages and commercial businesses, the VHT Studios team delivers the most powerful marketing and selling tools – starting with high-quality photography -- through creation and final display. With an unrivaled nationwide network of the top professional photographers and image specialists, VHT Studios' partnership programs are an affordable, valuable investment for commercial business marketing professionals and real estate brokerages and agents, who expect their properties, businesses and listings to be seen whenever and wherever buyers and leasees search, and for brokers looking to recruit and retain top agents. Based in Rosemont, Illinois, VHT Studios has photographed more than 10 million rooms and helped more than 200,000 real estate and business professionals sell and rent more than $200 billion in properties since the company's founding. For more information, visit http://www.vht.com.
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Think an Agent Website Doesn't Produce Leads?
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[Free eBook] Holiday Marketing for Real Estate
Do you find yourself spending valuable time and resources marketing your listings without really knowing what you're getting in return? How many of your leads are calling because of listing flyers you left at a new listings? How many picked up your card at an open house? If you aren't sure what effect, if any, your marketing is having on your business, the Holiday Marketing for Real Estate eBook can help. This eBook will teach you how to create an effective marketing campaign for any holiday or occasion, as well as how to track your results. Learn how to set realistic marketing goals, target your audience, put together an offer, and create collateral to support your campaign goal. After that, you'll find many different, easy to use techniques to measure your results. Download your free copy of Holiday Marketing for Real Estate here! To view the original post, visit the Homes.com blog.
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Homesnap Introduces Homesnap Pro+ Tool to Help Agents with Google My Business Profiles
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Local Expert Combats Secret Agent Syndrome
SANTA CLARA, Calif., Nov. 1, 2018 -- In today's content-rich online environment, getting in front of consumers and building brand awareness can be an uphill battle for real estate professionals. Beginning Nov. 7, agents across the country can raise their visibility among consumers in targeted markets with Local Expert, a new turnkey digital marketing solution from realtor.com®. "Realtor.com® is driving innovation," said realtor.com® CEO Ryan O'Hara. "Our customers are smart, savvy business professionals. They know how important it is to build consumer awareness and demonstrate value to home buyers and sellers; that's why they partner with realtor.com®. As part of News Corp, realtor.com® leverages insights from a global real estate network to serve consumers and real estate professionals back here at home." Local Expert allows agents to target in-market buyers with customized, branded ads on realtor.com® and then extend their reach to those same consumers in social media. Seventy-eight percent of buyers who planned to purchase in the next three months knew the neighborhood in which they wanted to buy a home, according to a May 2018 realtor.com® Neighborhood Discovery survey. In this context, Local Expert can expose those buyers to real estate professionals who focus on the markets in which those buyers are searching. "Consumers are best served when they work with professionals who know and have experience in the local market," said Deepak Thakral, realtor.com® SVP Product Management. "Local Expert helps real estate professionals build visibility and awareness with buyers who are looking for homes in their markets of expertise, and gives agents powerful tools to promote their home seller clients' listings." Realtor.com® uses its unique insights into home buying to ensure Local Expert reaches consumers who are serious home shoppers in hyper-local areas. This helps create connections between the right home shoppers and agents, both on realtor.com® and in social media. Local Expert can also help agents promote and market their seller clients' listings. Agents can demonstrate their expertise to potential home seller clients, not only for their insights into the local real estate market, but also in understanding effective marketing tactics in today's home selling environment. In addition, Local Expert Listing ads can enhance an agent's listing presentations, to demonstrate not only local market expertise but also the marketing tools he or she would bring to bear on behalf of potential clients. "Local Expert can help provide agents with a competitive advantage in the current environment," said Thakral. "With targeted, regular exposure on realtor.com® and in social media, agents can create trust and stay top-of-mind with the local buyers they're hoping to meet, and help attract serious home buyers to their listing clients, as well. It's a win-win for agents, buyers and sellers." About realtor.com® Realtor.com®, The Home of Home Search, offers an extensive inventory of for-sale and rental listings, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Listings-to-Leads Announces Social Media Post Automation for Real Estate Listings
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BoomTown Powers 40% of REAL Trends Top Producers, Continues to Drive Momentum
BoomTown's platform helps fuel the growth of nearly 100 of the teams on the latest REAL Trends top 250 list, and the company continues to drive customer success with continued innovation. CHARLESTON, S.C., October 11, 2018 --- BoomTown, the leading sales and marketing platform for real estate professionals, announced that the company is partnered with nearly 40% of REAL Trends Top 250 Producers and 30% of teams ranked on the REAL Trends Top 500 list, helping to fuel their success with its technology and services. BoomTown creates powerful new ways to generate leads and nurture prospects while accelerating the flow of transactions for teams and optimizing their business processes to close more deals. On average, BoomTown clients triple their business within three years of using the system. "BoomTown has helped us increase the number of deals we close because it enables us to engage with prospects with more intelligent information than we ever had before, right at our fingertips, said Tim Heyl of The Heyl Group, #52 on the REAL Trends list of teams by transaction sides. "In an ever-growing sea of 'shiny new things,' teams must carefully invest their resources in solutions that integrate with top industry point solutions, save agents time, and deliver real ROI." BoomTown's technology empowers real estate teams to be more agile, accurate, profitable and transparent, and the company is innovating at record-breaking velocity to drive customer success. BoomTown's continued momentum is evidenced by: 20+ million leads generated for customers to date, and customers experiencing an average database increase of 175% by their third year on the system. A 40% reduction in cost-per-lead for clients in 2017. Four new offerings for various team sizes and customer needs with packages to suit each stage of business growth. 40 new features released over the past year including: lead qualification questions, SharkTank, and Drip text messaging. Six new integration partners through the company's Application Program Interface (API), including CallAction, Google Calendar, and Spacio, so clients can use their favorite tools, share data seamlessly, and run their entire business directly from BoomTown. "BoomTown empowers agents and teams to deliver value to the consumer and grow their businesses," said Grier Allen, CEO & President of BoomTown. "It's a privilege to partner with these teams who are innovating, growing, and delivering unparalleled service to consumers, and, and are committed to creating the technology, tools, and integrative ecosystem that they need to succeed." About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead development services to contact and qualify leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA and San Francisco, CA. For more about BoomTown visit boomtownroi.com
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rezora and Contactually Launch Contact Synching Integration for Real Estate Professionals
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The Marketing Divide: 2018 Real Estate Marketing Analysis
Adwerx and REAL Trends Survey Reveals Brokers and Agents Differ On Primary Marketing Priorities DURHAM, N.C., June 6, 2018 -- Real estate agents and brokers both know that marketing is essential to the success of their business. A new study from Adwerx, the leaders in real estate advertising, shows that a divide exists in what marketing tactics these two groups see as most valuable. The study, commissioned by Adwerx and administered by REAL Trends, a real estate consulting and publishing company based in Colorado, revealed that while brokers are often focused on long-term growth and invest their dollars in branding and community awareness, agents prioritize the need to drive commissions on an individual level. "When looking at the long term trends and new challengers to the industry, it's clear we are in the beginning stages of an industry-wide change in how brokers support their agents," said Jed Carlson, CEO of Adwerx. When it comes to investing in their brand, both agents and broker/owners spend on websites, social media, yard signs and listing portals. Agents see open houses and direct mail as representing additional opportunities to gather leads, while brokerages are more likely to prioritize efforts that build brand awareness, such as print advertising and community involvement. The top three marketing channels agents are likely to spend their money on include listing portal leads; social media, and direct mail indicating a focus on generating leads. Broker/owners by comparison looked to print advertising, outdoor signage, and radio, with an eye toward building long-term awareness. Brokers often take on the expense of branding through a company website and yard signs while agents shoulder the costs for activities that generate immediate business. One thing both agents and broker owners prioritize is social media. Social networking is affordable, easy to set-up, and provides immediate, easy to measure audience reaction. "This research points at some differences between agent and broker priorities but also shows opportunities where agents and brokers can work together on shared goals," added Carlson. "Alignment on branding standards and strategies that deliver both short-term and long-term results are key." To download the complete report, please visit www.adwerx.com/2018marketinganalysis. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada and Australia. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
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Hyperlocal Tech Earns Zavvie, 8z 'Innovator Award' Finalist Selection
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ATTOM Data Solutions Launches New Online Marketing List Creation Platform With Data for 155 Million U.S. Properties
New 'ATTOM List' Platform Features Expanded Data Footprint, Industry-Standard Interface; Search Filters Include Property & Owner Location, Occupancy, Equity, Foreclosure Status IRVINE, Calif. — May 10, 2018 — ATTOM Data Solutions, curator of the nation's premier multi-sourced property database, today announced the launch of ATTOM List, a new online marketing list creation platform that allows users to access public record tax, deed, mortgage and foreclosure data for nearly 155 million U.S. properties to create highly targeted direct marketing lists in minutes. ATTOM List, which replaces a marketing list platform offered through ATTOM subsidiary RealtyTrac, features an expanded data footprint with more than 30 million additional properties and more than double the number of data selects for more precise targeting of prospects. "Not only does ATTOM List offer a much broader and deeper superset of premium property data, it is also a more intuitive platform with an industry-standard interface, making it easily accessible for brand new users as well as instantly familiar for direct marketing veterans," said Rob Barber, CEO at ATTOM Data Solutions. "We believe this improved marketing list platform will advance our mission of increasing real estate transparency, and we look forward to seeing how entrepreneurs leverage ATTOM List to grow their businesses." Register for free live webinar demo of ATTOM List Location search options include new custom polygon search and radius search The ATTOM List interface allows users to search and filter by location based on both the property address and the owner mailing address — with filters available at the state, metro (MSA and CBSA), city, zip and census tract level. Users can also search based on the location of lender. New map search and radius search options provide ATTOM List users with more flexible ways to identify properties and owners based on distance from a specified location or on a custom polygon created by the user. The radius search includes an option to enter or upload multiple zip codes, and users can also utilize the radius search based on quantity of property records rather than distance. Filter by ownership type, equity, property characteristics, financing, foreclosure status Property data available on ATTOM List is updated daily directly from the ATTOM Data Warehouse, providing users with hundreds of filtering options based on ownership type and characteristics, property value and equity, loan and financing characteristics, property type and characteristics and foreclosure status and details. "ATTOM List enables customers to efficiently identify just the specific properties and owners they are interested in marketing to, and quickly feed that data into their decisioning stream so that they can make better and more profitable decisions," said Stephen Meeks, product manager for the new platform. ATTOM List filters include: Individual or institutional owner Owner occupancy status Owner vesting type (joint tenants, trust, tenants in common, etc.) Cash and quit claim purchases Purchase date and type (existing home, new home) Home value (AVM), loan-to-value (LTV) and lendable equity 300+ specific property types under the residential and commercial categories Property characteristics from attic to year built Loan balance, position, number of open loans Pre-foreclosure or foreclosure status, default amount, auction date, lender Suppression, saved searches and pricing Also integrated into the ATTOM List platform are robust suppression options, including suppression of previous lists purchased on the platform or outside lists that can be uploaded into the platform. Any search performed on ATTOM List and can be flagged for future suppression, and any ATTOM List search can also be saved so that a user can easily rerun and download any new, non-suppressed results periodically. There is no cost to register or run counts on ATTOM List, and multiple pricing options are available to meet each customer's unique business needs. To learn about discount pricing options, call us at 800-462-5125 or email [email protected] Users can register for an ATTOM List account at https://list.attomdata.com/. Register for free live webinar demo of ATTOM List About ATTOM Data Solutions ATTOM Data Solutions provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes and enhances the data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 9TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, APIs and customized reports.
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RE/MAX to Launch Real Estate Marketing Automation for Agents
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Market Leader Becomes RE/MAX Approved Supplier Offering Sales and Marketing Solutions
Market Leader now to offer RE/MAX associates contact management, lead generation, and marketing solutions BELLEVUE, WASH. (JANUARY 18, 2018) -- Market Leader, a pioneer and leader in lead generation and contact management systems for real estate professionals, announced today a new alliance with RE/MAX as an Approved Supplier of sales and marketing solutions, offering associates and teams a robust suite of tools including lead-generating websites, CRM with a mobile application, and a full-featured marketing center. "We are proud to work with RE/MAX to offer their associates tools that allow them to manage and grow their businesses, while focusing on their bottom lines," said Scott Smith, Market Leader President and General Manager. "Since 1999, our solutions have evolved to offer a powerful mix of online marketing, lead generation, CRM, and marketing automation that has helped agents successfully close more business." "With over 115,000 affiliates worldwide, one of our primary focuses is to offer our agents access to tools we trust, that make managing their businesses both easy and more efficient," said Mike Ryan, RE/MAX Executive Vice President. "Market Leader has a proven track record in our industry with sales and marketing solutions that elevate our associates' ability to manage and market their businesses, and we're excited to extend these services in our Approved Supplier network." Market Leader business management products and marketing solutions are available through RE/MAX's dedicated Approved Suppliers portal. About Market Leader A pioneer in lead generation and contact management systems, Market Leader provides innovative online technology-based sales and marketing solutions for real estate professionals. Since 1999, Market Leader has helped real estate professionals succeed and grow, and today serves more than 250,000 agents, teams, brokerages, and franchises across the United States and Canada. Market Leader is a part of the Perseus Operating Group which is a division of Constellation Software, Inc. Perseus is a provider of software solutions to several vertical markets and is a leading provider of software solutions to the real estate industry through its other businesses Z57, Zurple, Constellation Web Solutions, Sharper Agent, Birdview, ReloSpec, and Diverse Solutions. For more information please visit https://csiregroup.com. About RE/MAX RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children's Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit https://www.remax.com.
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IDX, LLC Acquires Agent Marketing
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Market Leader and EXIT Realty Corp. International Extend Partnership with Multi-Year Agreement
Market Leader to provide EXIT Promo Shop, along with Professional and Business Suite Products for EXIT Associates BELLEVUE, WASH. (DECEMBER 21, 2017) - Market Leader announced that they have extended their long-standing partnership with EXIT Realty Corp. International, providing sales and marketing tools for real estate professionals via EXIT Promo Shop. First launched in 2005, EXIT Promo Shop features thousands of professionally-designed templates, automated campaigns, and a robust email, print, and direct mail marketing center. Market Leader is also an EXIT Approved Supplier for the Market Leader suite of tools for agents, teams, and offices. "EXIT Realty has been great to partner with for the last 12 years, and we're thrilled to announce our extended agreement," said Scott Smith, President and General Manager of Market Leader. "We look forward to continuing to work closely with EXIT Realty and their associates to deliver powerful sales and marketing solutions to help grow and manage their businesses." "We take pride in sourcing products and services that help our brokerages and associates manage their businesses while making it easier for them to focus on their top priorities, and Market Leader has been a great partner for doing such," stated Tami Bonnell, EXIT Realty's CEO. "We look forward to continuing our partnership with Market Leader for years to come." This continued partnership also includes Market Leader's Leads Direct and HouseValues leads products, which deliver a guaranteed number of exclusive leads every month and Market Leader's Professional and Business Suite products, offering lead-generating websites, a robust desktop CRM with mobile app, and marketing tools designed to help agents, teams, and offices master their businesses. About Market Leader A pioneer in lead generation and contact management systems, Market Leader provides innovative online technology-based sales and marketing solutions for real estate professionals. Since 1999, Market Leader has helped real estate professionals succeed and grow, and today serves more than 250,000 agents, teams, brokerages, and franchises across the United States and Canada. Market Leader is a part of the Perseus Operating Group which is a division of Constellation Software Inc. Perseus is a provider of software solutions to several vertical markets and is a leading provider of software solutions to the real estate industry through its other businesses Z57, Zurple, Constellation Web Solutions, Sharper Agent, Birdview, Diverse Solutions, and ReloSpec. For more information please visit http://csiregroup.com. About EXIT Realty EXIT is a proven real estate business model that has to-date paid out more than a third of a billion dollars in single-level residual income to its associates across the U.S. and Canada. The company's Focus on Good Health initiative promotes wellness at work and home. A portion of every transaction fee collected by EXIT Realty Corp. International is applied to its charitable fund and to-date, $4 million has been pledged to charity. For more information, please visit http://www.exitrealty.com.
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New REALTOR Benefits Partner Helps Realtors Maximize Social Media Marketing
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Engel & Volkers Deploys SmartZip's Innovative Predictive Marketing and Referral Platform across Its West Coast Advisers
With SmartZip's Enterprise solutions Engel & Völkers has leading-edge tech tools to attract and retain agents positioned for success. PLEASANTON, CALIF. (NOVEMBER 15, 2017) - Engel & Völkers West Coast, licensed partner of the global real estate and lifestyle brand, has announced a new partnership with SmartZip Analytics, the pioneer in predictive marketing solutions for the real estate ecosystem. The partnership will put powerful home seller analytics and targeted marketing tools into the hands of its agents and branch managers, in turn accelerating their growth through smarter and automated recruiting of new agents and their acquisition of new, repeat and referral customers. With this partnership, Engel & Völkers is rolling out SmartZip's flagship predictive marketing platform – SmartTargeting, including its seller targeting and referral marketing components – to agents in its western region from Tahoe and the San Francisco Bay area, down to Laguna Beach and to Park City. SmartTargeting is an analytics-powered customer acquisition system that combines predictive seller analytics along with automated and turnkey multi-channel marketing to help agents and brokers accelerate their business and recruiting efforts. The initial deployment across Engel & Völkers includes several integrated components of SmartTargeting for both the agents as well as the company and its branch offices. SmartTargeting Basic will help agents efficiently generate more repeat and referral business from their own sphere of influence database. Every agent gets several branded seller lead capture websites that provide homeowners with their automated home value estimates, each with its own personalized vanity URL. For up to 50 of their sphere contacts, SmartTargeting also continuously monitors their predicted selling intent – additional seller predictions can be purchased for a fee. Agents can set-up automated marketing campaigns, leveraging the extensive built-in design library of seller-oriented direct mail, online and Facebook ads – once scheduled, these campaigns ensure the agent's brand stays consistently top of mind with their sphere, so the agent never again misses the next transaction opportunity. And SmartTargeting comes bundled with the CheckIn mobile app that empowers agents to systematically prospect and nurture up to 10,000 of their sphere contacts. SmartTargeting Basic provides easy upgrade paths for agents that want to expand their sphere by adding a custom territory ("farm"). The system will then continuously pinpoint new seller prospects within their chosen farm, and its automated multi-channel marketing campaigns can nurture such targets to give agents a competitive edge to win more new listings. Marcus Wood, Engel & Völkers Advisor in Park City, a SmartZip client since January, 2016 said, "SmartTargeting is one of the best platforms we've encountered in a long time. The tools provided are some of the most powerful in the industry. The analytics allow us to successfully capture listings in our farm and sphere. The automated marketing fine-tunes our marketing, giving us visibility across multiple marketing avenues." In addition, in an industry whose lifeblood is referrals, SmartTargeting's integrated Reach150 tools help agents, even freshly-minted ones, to strengthen their online brand, boost SEO and win referrals. Reach150 automatically requests a testimonial from a happy customer as soon as the agent closes a buy or sale transaction. These testimonials get syndicated on the agent's personal branded Reach150 reputation website as well as across the web with pay-as-you-go online ads. Testimonials collected by each agent in a local branch automatically roll up to the Reach150 websites for the branch, and up to the region. The Reach150 tools also help Engel & Völkers and its branches elevate their recruiting efforts by aggregating testimonials from happy agents in their offices on their Reach150 recruiting pages, then turning them into powerful online ads that are automatically and strategically placed in front of local agents they want to attract. Once recruited, Reach150 helps the company rebrand a new hire by advertising the agent's move to everyone in his or her personal database, thus ensuring a smooth transition for the new hire and building the company's brand with their sphere database. "Engel & Völkers is a strong technology company with a clear vision for our new as well as our seasoned agents, and we're excited and fortunate to be getting in on the ground floor of a technology that empowers this vision," said Engel & Völkers CEO for San Francisco Real Estate Inc, Paul Benson. "The SmartZip solution works and complements what we're doing. Its (marketing) approach is smart and its success lies in how targeted and automated it is for agents and our recruiting teams. SmartTargeting with Reach150 matches that philosophy by making the agent better known, more popular, more searchable and more credible." "We couldn't be more excited to partner with a company of Engel & Völkers' caliber and reputation," said Avi Gupta, CEO of SmartZip. "In a very short time since we began this rollout, over half the agents are already using the solution or activated their accounts to begin using it. It's a testament to their agents as much as it is to the obvious benefits and ease of use of our SmartTargeting platform." About SmartZip, Inc. SmartZip is a pioneering leader in predictive marketing solutions for real estate, lending and related industries. SmartZip's SmartTargeting platform uses patent-pending predictive analytics, multi-channel marketing automation, and smart CRM to identify top home seller prospects, engage them through targeted marketing campaigns, and ultimately close more business with smart nurturing and prospecting tools. It also integrates the recently acquired Reach150 system that automatically requests and publicizes client-generated testimonials and referrals to help agents and loan officers boost their word-of-mouth business. Together, SmartTargeting and Reach150 help enterprises and professionals across the real estate ecosystem efficiently grow their business with the targeted acquisition of new, repeat and referral customers.
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Real Estate Software Market Innovators Strike Powerful Partnership
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Email Marketing Platform eMerge Launches All-Access Free Trial
New Orleans, LA– November 14, 2017 – eMerge, the leading email marketing platform in real estate, today announced the launch of a FREE trial experience allowing prospective subscribers the option to explore the platform for free prior to subscribing. The FREE trial offers 30-days of unlimited access to all of the features and drip campaigns of the eMerge platform. Available real estate campaigns include the highly popular "Consumer Touch" campaign for engaging past, present and future leads, and the "Agent Recruitment" and "Agent Outreach" campaigns designed to help brokerages recruit and retain top agents. At any time during the FREE trial experience, interested users may upgrade to a paid account. The platform alone starts at just $9.99/m, while the real estate campaigns start at $39.99/m. There are no annual contracts or setup fees, although subscribers may receive a 25% discount under the annual subscription plan. "We wanted prospects to be able to experience the full power of the platform with all features," says Bondilyn Jolly, Founder and CEO. "That's why we are allowing agents and brokers the ability to add unlimited contacts, explore our most popular campaigns, connect to third party lead sources and social media, and access detailed reports regarding lead interest." Agents are encouraged to explore the "Consumer Touch" campaign during their trial period, the most popular campaign on the platform. Although the platform allows any subscriber the ability to create and send as many emails as they would like every month, the "Consumer Touch" campaign enhances the email marketing experience by offering unlimited access to the eMerge Content Library full of articles, email templates, messaging and images focused on engaging active buyers and sellers, as well as past and future clients. The campaign also includes a weekly newsletter full of marketing and content suggestions, as well as a once per month professional email newsletter. Brokers are encouraged to explore the "Broker Bundle" which includes the "Agent Recruitment" and "Agent Outreach" campaigns. The "Agent Recruitment" campaign is focused on a once-per-month newsletter for prospective agents filled with key, trackable call-to-action prompts, while the "Agent Outreach" campaign provides a once-per-month marketing tips newsletter for active agents within the brokerage. Brokers serving in active buyer/seller mode can add the "Consumer Touch" campaign to their 30-day experience as well. "One of the challenges we've faced with such a robust email marketing platform is how to best demonstrate the features and benefits to our brokers and agents," says Bondilyn Jolly. "We decided that opening the platform up for prospects to self explore was the answer. The FREE trial provides access to all of our gorgeous, mobile-friendly email templates, branding themes and images, and over two dozen categories of amazing real estate and lifestyle oriented content, and the fact that we are offering the opportunity to try our popular campaigns creates an above and beyond user experience." To learn more and/or register for the FREE trial, visit easyeMerge.com. About eMerge The leading email marketing platform in the real estate space, eMerge services thousands of real estate agents, brokers and companies around the globe. Subscribers can use the platform's do-it-yourself tools to create, schedule and analyze email campaigns and workflows or gain a helping hand with one of the proven real estate campaigns designed to help busy real estate pros stay on task and engaged with their online audience.
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Berkshire Hathaway HomeServices Names Web.com as a Preferred Supplier to Strengthen Real Estate Agents' Local Listing Visibility
JACKSONVILLE, Fla., Nov. 08, 2017 -- Web.com Group, Inc., a leading global provider of a full range of internet services and online marketing solutions for small businesses, today announced its selection by Berkshire Hathaway HomeServices as a preferred supplier of marketing and advertising services for its network of nearly 44,000 agents. Web.com's TORCHx marketing platform is designed specifically to help real estate professionals generate new business online. According to the National Association of Realtors, an average of 44 percent of home buyers say the first step in their process is to search online. TORCHx generates higher-quality real estate buyer leads for brokers and agents to increase traffic to showings and boost their online reputation. "It's clear that online search plays a key role in the real estate industry and Web.com recognizes the importance of delivering both leads and results," said Gino Blefari, president and CEO of Berkshire Hathaway HomeServices. "We are pleased to make available the TORCHx platform to our network of real estate professionals." "With more than 20 years of industry experience, we know how to connect home buyers with real estate professionals best suited for their needs," said Jesse Friedman, business development at Web.com and TORCHx co-founder. "We're excited to work with Berkshire Hathaway HomeServices to help its brokers and agents grow their businesses." TORCHx helps real estate professionals to: Get found: TORCHx builds customized websites that encourage would-be home buyers and sellers to connect with agents and engage online. The websites include content that is automatically generated for every neighborhood, city and county in a real estate professional's geographic targets. Gain higher-quality real estate leads: TORCHx is a Google Premier Partner, meaning it is certified in providing expert search marketing support. The team works directly with Google, Yahoo and Bing to help bring high quality traffic to an agent's site. Build and maintain client relationships: TORCHx includes powerful real estate lead generation tools to help users manage their relationships with new and existing customers. The platform can send automatic emails and texts to clients based on their online search behavior, and it tracks those interactions, so real estate professionals always have complete records of their relationships. Work from anywhere: The platform's powerful tools and features can be used on any device, giving agents and brokers constant access to vital information – in the office, on the road, at an open house or anywhere they may need it. About Berkshire Hathaway HomeServices Berkshire Hathaway HomeServices, based in Irvine, Calif., is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit its multi-lingual website at www.berkshirehathawayhs.com. ABOUT TORCHx TORCHx is a best-in-class solution that combines the most important real estate tools essential to the day-to-day activities of real estate agents, teams and brokerages with a focus on lead nurturing and brand identity. The system includes a beautiful front-end website that features Multiple Listing Service (MLS) data integration, responsive design, market statistics and more. Real estate professionals can also utilize the integrated customer relationship management, complete with lead tracking, email marketing, drip campaigns, automated search updates and other utilities. The team at TORCHx also handles the real estate professional's online marketing, including search engine marketing and lead generation. The TORCHx platform is being used by some of the highest producing real estate professionals in the United States. For more information about TORCHx, visit www.torchx.com or call 877-293-3543. ABOUT WEB.COM Web.com Group, Inc. (Nasdaq:WEB) provides a full range of Internet services to small businesses to help them compete and succeed online. Web.com meets the needs of small businesses anywhere along their lifecycle with affordable, subscription-based solutions including domains, hosting, website design and management, search engine optimization, online marketing campaigns, local sales leads, social media, mobile products and ecommerce solutions. For more information, please visit www.web.com.
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Imprev Enhances Real Estate Marketing Automation Services
Provides More Opportunities for Agents and Brokers to Drive New Business Organically BELLEVUE, WA--(Oct 5, 2017) - Real estate's leading automated marketing services provider, Imprev, just made it easier for real estate brokerages and franchises to generate more business for their agents from their listings. Today, Imprev announces the launch of a new generation of just-in-time content for its Listing Automation service. With the enhancement, every time a key event occurs in the life of a listing, agents automatically receive a fresh set of marketing materials optimized for that event. Each unique marketing package arrives right when agents need it during the entire marketing cycle, providing more opportunities to increase engagement and drive new business. Key events include Just Listed, Open House, Price Reduced, and Just Sold. For Dan Troup, the Director of Technology at RE/MAX of Michigan, it's all about contextual marketing (without extra overhead) for both the agents and the consumers. "This new enhancement gives our brokerages an immediate, powerful marketing advantage. Every one of our offices -- regardless of their marketing team's size -- can now automatically deliver the right content, at the right time, through the right channel to all their agents. In a market where timing is crucial, we're making it easier for our agents to promote their listings and our brand successfully." "Our new generation of Listing Automation offers real estate brands a seamless, systematic way to take advantage of every marketing opportunity for their listings. By providing optimized content right when agents need it most, broker owners increase relevant ways for their agents to connect with their prospects and generate more business organically," says Renwick Congdon, CEO of Imprev. "Setting up a systematic way to build organically-driven business can mean less money spent on higher-quality leads and an increase in referrals," continues Congdon. "Ultimately, when you promote a listing to its full potential, everyone wins." With this new enhancement, Imprev's Listing Automation service not only automatically creates a unique marketing package for each major listing event, but also updates previously created marketing materials -- like the single-property website -- when there's a change to the listing. Agents can be confident that their marketing materials across all channels will show the most current and accurate listing data, helping them maintain compliance with real estate advertising laws as well as industry rules and regulations. Marketing packages can include social media posts, ePostcards, property websites, boosted Facebook ads, virtual tours (branded and unbranded for IDX), printer-ready postcards, flyers, and for some clients looking for that extra SEO juice, videos automatically posted to their YouTube channel(s). Of course, brokerages can customize their marketing packages and designs to showcase their unique brand, notes the company. The Imprev platform powers Marketing Centers for hundreds of brokerages and franchises, including many of the most respected brands in real estate, representing one in five real estate agents in North America. About Imprev Many of the most respected brands in real estate leverage Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages can automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and updated every three weeks, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises -- representing over 20% of real estate agents in North America -- including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, NextHome, Realty World, and Hunt Real Estate, as well as Homes.com and MRIS. Discover more at www.imprev.com.
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NRT Launches 'ON Collaborative' to Expand New Development Marketing Nationally
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Chime Acquires GeographicFarming to Keep Real Estate Professionals on the Cutting Edge
This acquisition enables Chime to add direct mail and telemarketing features SAN FRANCISCO, August 30, 2017 – Chime Technologies, an operating system for the real estate industry, announced today that it has acquired GeographicFarming, a turnkey, 360° marketing solution for real estate businesses. With this acquisition, Chime will add direct mail and telemarketing farming features to the powerful Chime real estate suite. Chime's operating system aims to provide all the tools real estate professionals need to seamlessly run and grow their business. Its innovative tools make it easy to launch marketing campaigns, track leads' activities, build and nurture customer relationships, and effortlessly manage teams – anytime, anywhere. Over the past year, Chime has continued to evolve and expand its platform to address the full spectrum of agents' needs. This acquisition of GeographicFarming will enable Chime to enhance its existing features and add new capabilities, giving agents access to an even wider range of marketing tools to grow their brands, improve productivity and increase the bottom line. "We are always working to serve a diverse range of agents' needs and push the real estate industry forward," said Matt Murphy, Chief Marketing Officer of Chime. "In GeographicFarming, we found a partner who's committed to the same goals. Their innovative approach to farming is a perfect complement to Chime's technology, and they represent a valuable addition to the Chime team." "Our number one priority is our clients' success," said Jeff Campbell, CEO of GeographicFarming. "With the Chime integration, those clients can now leverage the powerful real estate operating system to expand lead generation through best in class technology, and save time as they focus on what they do best – selling homes and growing their business." GeographicFarming provides fully customizable lead capture landing pages that offer multiple home value estimates, using an easy-to-navigate three-step process. Streamlining direct mail systems, GeographicFarming's templates and customizable designs fit any brand and market needs, and ensure marketing campaigns truly stand out from the crowd. Its effective, high-powered telemarketing features eliminate the need to spend hours each day on the phone. Instead, a dedicated call center utilizes proven scripts that generate and nurture new business leads, every day of the week. GeographicFarming's mission aligns closely with Chime's, which is to provide a complete operating system that continually builds and transforms the business of real estate. This acquisition will enable the two companies to combine their resources and continue building the ultimate (and only) product agents need to supercharge their business. The acquisition of GeographicFarming is the latest step in Chime's effort to not only fulfill agents' existing needs, but also to anticipate their future desires. Chime recently announced the launch of an AI-enabled smart dialer called Belle, as well as software to power drone technology, which has the potential to transform open houses and listings. By integrating GeographicFarming's direct mail and telemarketing features into the Chime suite, Chime will cement its position as the most robust, innovative real estate technology provider on the market. About Chime Chime is an operating system for the real estate industry. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-342-9698, or visit www.chime.me.
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Survey Finds REALTORS® Plan to Spend More Time, Money on Digital Marketing Initiatives
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Realtor.com® Hosts Annual Results Summit with Focus on Agent Productivity
More Than 50 Top Sales Professionals and Keynote Speakers Will Reveal Insights for Success SANTA CLARA, Calif., Aug. 8, 2017 -- Realtor.com®, a trusted source for real estate information, operated by News Corp subsidiary Move, Inc., a leading provider of online real estate services, will host its annual Results Summit on Sept. 18-19 themed "Break / Through," to help agents re-imagine, re-define and refresh their businesses. The two-day event at the Cosmopolitan of Las Vegas will focus on agent and team productivity and include more than 50 agent presenters who have demonstrated remarkable business results. Breakout sessions on important topics such as lead generation and conversion, developing engaging content for today's social world, expanding the digital footprint and creating dynamic listing presentations will impart tactical advice that agents can use in daily business. In addition, the conference will celebrate the unique personal characteristics that differentiate each agent from their competition, and offer strategies that help agents infuse their digital persona with authenticity to boost success. "Realtor.com® continues to generate record consumer engagement approaching 60 million unique users coming to the site each month," said Ryan O'Hara, chief executive officer of realtor.com®. "Connecting the agent, who we believe must remain at the center of the transaction, to that consumer is our job and the tools and resources we offer do that so well. We have hundreds of thousands of industry customers across our platforms and the Results Summit is another way for us to increase their success." Keynote presentations at the Results Summit will be delivered by: New York Times columnist and senior editor Charles Duhigg, who won the Pulitzer Prize in 2013 for his series on Apple dubbed, "The iEconomy." He also is the best-selling author of The Power of Habit and Smarter Faster Better. Sales communication expert Chris Helder, who travels the world helping sales professionals utilize proper communication techniques in varied situations. Laura Schwartz, the former White House Director of Events and author of best-selling Eat, Drink & Succeed, will offer her signature keynote presentation, and also serve as Master of Ceremonies. Additional notable speakers include Garry Wise, Co-Founder of The Paperless Agent, Krisstina Wise, Creator of WealthyWellthy, Steve Pacinelli, CMO of BombBomb, and Dolly and Jenny Lenz, CEO and Managing Director, respectively, of Dolly Lenz Real Estate. Realtor.com® Chief Marketing Officer Nate Johnson will also reveal agent marketing makeovers performed by the realtor.com® marketing and design teams. Real estate professionals can register for the Results Summit at www.realtor.com/summit. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Real Estate Startup zavvie Announces Major Expansion into California
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SmartZip Expands Predictive Marketing Platform with Broker and Enterprise Scaled Solutions
The leader in predictive marketing technology now offers custom-built solutions for larger real estate and lending brands to improve productivity and fuel recruiting and retention efforts PLEASANTON, Calif., Aug 8, 2017 -- SmartZip Analytics, Inc., the leader in predictive marketing technology for real estate and related industries, has expanded its offering to support enterprise clients across the real estate and mortgage lending sectors. SmartZip's SmartTargeting and Reach150 products integrate with the enterprise's systems to address their three primary pain points: productivity and transaction volume, brand reputation and control, and talent growth and retention. SmartZip's enterprise solutions are customizable for real estate and lending companies of any size and model. NextHome Inc., a fast-growing real estate franchise company with more than 300 offices and 2,000 agents, leverages the predictive marketing power of SmartZip's SmartTargeting and Reach150 platforms. "At NextHome Inc., we pride ourselves on offering fully-automated and highly-integrated technology and marketing products to our agents. SmartZip's enterprise solution fits perfectly and seamlessly into our long term strategy and growth," said James Dwiggins, Chief Executive Officer of NextHome, Inc. "The predictive marketing technology, referral solution, and features like brand control and single sign-on make SmartZip a unique partner that gives our agents and brokers an advantage in the market." Real estate and lending enterprises often report that their primary pain points are related to introducing, integrating and sustaining technology solutions that solve the problems of both their individual team members and the brand as a whole. Common issues that can plague even the most successful brands include: Productivity and transaction volume. Agents and loan officers may not have access to integrated, cutting-edge tech products that help them to automate daily tasks, increase transactions and gain a competitive advantage in their marketplace. Social proof via referrals and testimonials. While word-of-mouth marketing is the best way to convert and win new clients, many agents and loan officers fail to request and capture reviews and referrals from happy former customers. In addition to losing out on easy referral business, these team members and their brands may lose new business as a result of a weak or adverse online reputation. Brand reputation and control. While a consistent brand is needed to lead the marketplace and stay within legal bounds, many brokers struggle to control the marketing content of their independent contractors. Talent growth and retention. Brands that do not adapt to new technology standards may have a hard time recruiting and retaining top talent in their marketplace. Companies also lack social proof — like testimonials and positive reviews — that organically improve a brand's reputation and recruiting efforts. SmartZip's dynamic enterprise platforms — SmartTargeting for Sphere, SmartTargeting for Geo, and Reach150 — can be scaled and customized for any business size or model. These solutions give enterprise clients the critical tools they need to accelerate their own growth while automatically fostering the long-term success of their individual agents and loan officers. SmartTargeting's predictive marketing platform offers data-backed predictions of likely movers from an agent or loan officers' personal database or any custom geographic territory. Brands can allow agents or loan officers to target these predicted movers with automated marketing campaigns so each team member focuses their attention on the right prospects at the right time — and wins more business as a result. SmartTargeting's customized marketing design libraries can be locked down so the marketing efforts of individual team members can automatically remain creative, compliant and on-brand — even without the direct approval from brokers and brand leaders. Reach150's referral marketing engine automatically generates testimonials and referrals from past clients — then turns these unique, client-generated content into marketing campaigns that target top prospects online and build up SEO for the agent and brand. By activating Reach150 for their team members, company leaders can ensure their agents and loan officers are seamlessly harnessing the full power of their past clients to win new business. Reach150's advertising engine for recruiting can also be used by brokers and brands to collect testimonials from happy agents or loan officers on their team, which are automatically displayed as online ads to attract their target list of prospective agents. When a new hire switches firms, the brand can run ads highlighting the agent's new workplace — boosting organic SEO for the brand while reinforcing their reputation as a growing, local leader. Simplified single sign-on makes integration a breeze and drives adoption across the firm. Enterprises can easily integrate through open APIs to offer a single sign-on experience that auto-syncs the brand's profile information for all team members upon login. Large enterprise companies like NextHome, RealtyWorld and Metro Brokers have signed on early to fully customize and leverage SmartZip's enterprise solutions. "SmartZip gives us the most complete offering for our brokers and associates. Our customized combination of their SmartTargeting and Reach150 enterprise solutions allows our brokers and agents to leverage a powerful marketing and analytics tool in an integrated, easy-to-use platform," said Metro Brokers CEO M.H. "Rip" Ripley, who represents 1,000 agents across 45 Colorado offices. "It's just what we had been looking for — complete, effective and data-smart." The right-sized solution for any real estate or lending enterprise SmartZip's SmartTargeting and Reach150 platforms are both integrated and flexible, allowing companies of any size or model to take full advantage of the features that would best suit their individual team members. After years of innovating solutions for individual agents and loan officers, SmartZip understands that these team members deeply desire automated, integrated technology — and they are often seeking out and paying for these solutions on their own," said Rajeev Kalavar, Executive Vice President of Product Strategy and Operations. "We are excited to introduce robust enterprise solutions that empower small and large companies to bolster the productivity of their agents or loan officers, while simultaneously moving the needle on their own brand goals and recruiting and retention efforts." ABOUT SMARTZIP ANALYTICS, INC. SmartZip Analytics is a national leader in predictive marketing solutions for real estate, lending and related industries. SmartZip's SmartTargeting platform uses patent-pending predictive analytics, multi-channel marketing automation, and smart CRM to identify top home seller prospects, engage them through targeted marketing campaigns, and ultimately close more business with smart nurturing and prospecting tools. SmartZip's newly acquired Reach150 platform automatically requests and publicizes client-generated testimonials and referrals to help agents and loan officers boost their word-of-mouth business. Together, SmartTargeting and Reach150 help enterprises and professionals across the real estate and mortgage lending sectors efficiently grow new business within their local markets as well as maximize repeat and referral business from their previous customers and contacts.
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Real Estate Startup zavvie to Break with the Status Quo at Big Tech Show
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Elm Street Technology and 'This Old House' Launch Co-Branded Digital Marketing Platform for Real Estate Professionals
Integration of Home Enthusiast content together with Real Estate search significantly improves the Consumer Experience and produces superior results for Real Estate Professionals August 1, 2017 – Greensboro, NC – Elm Street Technology and This Old House have just announced the launch of their co-branded digital marketing platform for real estate professionals. After months of testing, the Elm Street Technology and This Old House integrated digital marketing platform has generated best-in-class results for real estate companies and professionals including: Generating new monthly Unique Visitors and Repeat Visitors Increasing Session Time per User Proven improvements in the quality and volume of Leads Generated "Improving the consumer experience with rich content provided by This Old House has led to enhanced results and a truly unique offering for our customers," said Prem Luthra, President and CEO of Elm Street Technology. "Increasing the volume and quality of leads generated on our digital marketing platforms is our ongoing mission on behalf of our customers, and partnering with This Old House is yet another step we are taking to deliver better value for our customers and the consumers they serve." "Our team is excited to partner with Elm Street Technology to offer real estate professionals with content and tools to better engage consumers," said Eric Thorkilsen, CEO of This Old House Ventures, LLC. "While consumers are actively searching for a new property, they are simultaneously thinking about transforming the house they purchase into their home. We believe that offering our 37+ year library of home-related content to real estate professionals is a step towards providing a valuable content experience to those consumers." Century 21 DuMont & Associates, a leading real estate brokerage in Massachusetts was one of the first companies to take advantage of this new platform. "Everybody knows This Old House from TV so when I was offered the opportunity to offer their content to our custumers, I took full advantage immediately," said Rick DuMont Broker/Owner. Soon after the launch of the new website, consumer testimonials were received including, "I just wanted to let you know what a great website you have! We were surprised and delighted to see This Old House content on your site! We have watched this show! We also love the look and ease of use with this site. Keep up the good work!" said Vanessa Guerney. About Elm Street Technology Elm Street Technology offers a portfolio of real estate technology and marketing services that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technology is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456.
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Moxi Works Adds Digital Media Partner to Their Open Platform
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EXIT Realty Adds realtor.com® to Premier Partner Program
Addition gives EXIT's brokerages and sales associates access to realtor.com® platform of advertising products and lead management solutions from realtor.com® operator, Move, Inc. TORONTO, July 6, 2017 -- EXIT Realty Corp. International announced today it has named realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., to its Premier Partner program. The strategic relationship provides EXIT's affiliated brokerages and sales associates' access to the realtor.com® platform of advertising products. The relationship also provides EXIT's affiliated brokerages and sales associates' access to lead management solutions from realtor.com® operator, Move, Inc. "EXIT Realty enjoys tremendous momentum throughout the U.S. and we are thrilled to enhance our portfolio with the best-in-class resources realtor.com® and Move provide," said Tami Bonnell, CEO, EXIT Realty Corp. International. "The realtor.com® and Move platforms gives our sales professionals the tools they need to manage their business effectively while also providing access to the best leads in the industry. This is a win/win for our brokers, sales associates and the communities they serve." EXIT Realty offices will receive enhanced branding on property listings while broker/owners can readily offer all sales associates one-click capability to enhance their realtor.com® Essentials profile page with free upgrades including the EXIT logo and photos, plus the ability to market themselves, their listings and demonstrate value to clients. This marks the first time realtor.com® has collaborated with a franchisor to offer the Essentials product system wide. "We greatly value our relationship with EXIT Realty and are thrilled to join their Premier Partner program," said Ray Picard, executive vice president of sales at realtor.com®. "They recognize the importance the increased visibility and responsiveness can provide in best positioning their brokerages and sales associates to market to the record level of consumers we are attracting." About EXIT Realty EXIT is a proven real estate business model that has to-date, paid out more than a third of a billion dollars in single-level residual income to its associates across the U.S. and Canada. State-of-the-art technology including geolocation Smart Signs™, a comprehensive Resource Center and marketing suite provide an integrated, end-to-end solution for today's busy real estate professional. For more information, please visit www.exitrealty.com. About Move, Inc. and realtor.com® Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV], provides unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals. The Move network includes realtor.com® as well as Doorsteps®, Moving.com™ and SeniorHousingNet℠, and offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world. Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by Move under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Kick Back, Relax, and Watch Your Business Grow this Summer!
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Property Panorama Offers Free Agent Profiles Using Structured Data
InstaView Bypasses Zillow and realtor.com to Deliver Listings Directly to Consumers Denver, Colo— June 15, 2017—Property Panorama, the leading producer of real estate virtual tours in North America, today announced it will provide more than 550,000 real estate agents with free InstaView Agent Profiles that deliver the most current and accurate information on the agents and their listings directly to consumers by using structured data. Agents whose multiple listing services carry Property Panorama's InstaView 3.0 virtual tour platform will automatically receive InstaView Agent Profiles that incorporate listing data, including MLS numbers, location, price, specifications, open houses and contact information. InstaView Agent Profiles use structured data, which improve search engine optimization (SEO) and help to populate the content for knowledge panels that appear on the right-hand side of Google searches. By bypassing aggregators like Zillow and Realtor.com, who are one step removed from listing agents and may not have updated and accurate listing data, InstView Agent Profiles give listing agents the capability to reach consumers immediately with new listings and updates like price changes. Consumers who find listing information generated by InstaView on Google search will avoid the confusion created by aggregators who direct consumer inquiries about properties to agents who pay for the leads but may not know anything about the properties. "Sites like Zillow and Realtor.com, syndicators like ListHub and other emerging models are advertising media giants that make hundreds of millions from the content real estate professionals amass to create the very content─listings─that attract consumers to their sites. Instead of breaking down barriers between real estate consumers and listings, these new middlemen are creating an additional layer. Listing agents, who are the original sources of information for every home, are further from buyers than they were 25 years ago," said Property Panorama CEO Mike Barnett, speaking on a panel at the annual conference of the National Association of Real Estate Editors. Barnett said Property Panorama is putting the power of structured data in the hands of hundreds of thousands of agents who have access to the InstaView platform. InstaView's structured data comply with RESO (Real Estate Standards Organization) standards and Schema.org, which is a collaborative site sponsored by Google, Microsoft, Yahoo and Yandex, making it easy for consumers to access listing data and visuals directly. InstaView 3.0 tours are also available on traditional channels ranging from aggregators to public-facing MLSs, and brokers' and agents' sites. "Structured data is a new paradigm that is on the verge of transforming real estate on the Internet. Consumers will find it much easier to get the information they want about listings and agents. By integrating rich listing data with lush visuals into a single package, InstaView allows consumers to find what they are looking for immediately on search engines or browse using a traditional search portal," said Barnett. The InstaView 3.0 platform provides virtual tours for more than 670,000 listings. It includes an image-centric, full-screen virtual tour experience for the highest quality photography and handles any visual media format in use for virtual tours today, including Matterport's immersive media technology, 3DM Digital floorplans, HD and 3DF photography and videography, 360º panoramic photography and more. Property Panorama's InstaView tours are fully automated. They are the only real "click it and forget it" virtual tour system on the market today. InstaView tours update every hour from the MLS, or more frequently if requested. About Property Panorama Property Panorama is the highest rated and number one provider of virtual tours in North America. Since the launch of InstaView, Property Panorama has also been able to maintain its position as the number one provider of non-gaming videos to YouTube. Currently, Property Panorama supplies products to 550,000 Realtors© through 171 multiple listing services and Realtor® boards and associations, as well as directly to independent broker divisions of leading franchises, including Realty One, RE/MAX, and Coldwell Banker. Property Panorama has created virtual tours for more than 7.5 million InstaView Virtual Tours around the world. Property Panorama is CoreLogic's preferred provider and has integrated InstaView in most major MLS Vendors including FLEX/FBS, Black Knight/LPS, CoreLogic (All Platforms), Navica, Rapattoni, and Solid Earth.
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No Hassle Marketing Materials Automatically Emailed to You for Each New Listing
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Redfin Announces 1% Listing Fee Trial In San Diego
CARLSBAD — May 12, 2016 — Redfin, the next-generation real estate brokerage, today announced a trial program offering a 1 percent listing fee to San Diego home sellers who list their property with a Redfin agent, with a minimum fee of $4,500. Redfin's full service listing agents provide free professional photography, a Redfin 3D Walkthrough of the home and a comprehensive digital marketing campaign to attract buyers, at no extra charge. Sellers in San Diego typically pay their listing agent a commission of 2.5 of the home's price. With a 1 percent listing fee, sellers working with a Redfin agent will save about $7,500 on a $500,000 home sale. San Diego joins the Baltimore, Chicago, Denver, Seattle and Washington, D.C. metro areas, where Redfin has already launched the 1 percent listing fee program. Redfin charges a 1.5 percent listing fee in the more than 75 other markets where it operates. "Redfin has built technology that lets us offer the best listing service in the industry, while still saving people thousands in fees," said Anna Nevares, Redfin district manager for the greater San Diego region. "Today's home sellers can have it all—full service, the best marketing for their home to get top-dollar, and lower fees. Not to mention our technology that creates a better customer experience at every step of the home-selling process." For three consecutive years, Redfin has sold listings for more money, with a higher rate of success than the industry average. Specifically, homes listed with Redfin sell for an average of $3,000 more and had a higher chance of selling, with 75 percent of listings selling within 90 days, compared to 69 percent among comparable listings across the country. Redfin publishes comprehensive information about each of its agents, including homes they have sold, areas of expertise and customer reviews, so sellers can feel confident that their agent has the local knowledge and experience that's right for them. Redfin listings are prominently featured on Redfin.com, which is consistently ranked the most visited brokerage website in the U.S. Redfin listings are promoted in targeted display ads and emails, resulting in three times as many views on Redfin.com compared to similar listings. Every seller who works with a Redfin agent receives: free professional photography; a Redfin 3D Walkthrough tour, allowing potential buyers to virtually tour the home; open houses (as many as appropriate); online marketing and email campaigns targeted to buyers who are searching for similar homes; professionally designed print brochures for every listing; access to the Redfin Home Dashboard, which allows sellers to track online visits to their listing and the latest competitive market conditions in their neighborhood; a dedicated listing agent with experience selling homes in the local area, backed by a team of support staff who make the process run smoothly. The 1 percent listing fee does not include buyer's agent commission, which is typically between 2 and 3 percent and paid by the seller. Homeowners who are interested in selling can visit www.redfin.com to connect with a Redfin agent and learn more about Redfin's service. About RedfinRedfin is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry's lowest published error rate. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $40 billion in home sales through 2016.For more information or to contact a local Redfin real estate agent, visit www.redfin.com.
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Matterport Partners with Google to Help Businesses Better Market Online
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Imprev Launches Marketing Center for Giveback Homes
SEATTLE, WA--(May 2, 2017) - For the vast majority of Americans -- 87% -- homeownership is still part of their American Dream (according to the latest research). That's why Giveback Homes, the first and fastest-growing organization of real estate professionals supporting local and international home-building nonprofits, has created an easy way for agents and brokers to help even more people own their own homes. To help further Giveback Homes' social-bettering activities and aspirations, Imprev -- which powers the marketing centers for hundreds of brokerages and franchises representing over 20% of real estate agents in North America -- has launched a Marketing Center for Giveback Homes' broker and agent members. "We are a team of three serving hundreds of real estate agents and brokers throughout the country," says Caroline Pinal, co-founder of Giveback Homes. "Our new Marketing Center powered by Imprev lets our growing membership base easily access the materials they need to share their commitment to social good. This marketing support will free us to spend our time where we can maximize the contributions of our members," she adds. Renwick Congdon, CEO of Imprev, is pleased to partner with Giveback Homes: "Agents and brokers we talked with were enthusiastic in their support of Giveback Homes, explaining how it gave them an effective way to help change lives through homeownership, something they believe in passionately. Being able to leverage our platform in a way that will help Giveback Homes do more with their limited resources truly makes everyone at Imprev feel connected to their remarkable, life-changing efforts." The Imprev-powered Marketing Center for Giveback Homes is a member benefit for all real estate agents and brokers who join their social responsibility program. The platform will help members create beautifully-designed digital and print materials to let their community know they're participating as a Giveback Homes real estate professional, from emails and social media posts to print flyers and postcards. About Giveback HomesGiveback Homes is a community of real estate professionals working together for social good. Members of Giveback Homes donate a portion of their commission and 100% of their contributions go directly to building a home, through nonprofits that include 501(c)3 Habitat for Humanity and Business for Social Good Inc. Blake Andrews and Caroline Pinal were inspired by their work at TOMS shoes and founded Giveback in 2013 to make it easy to embed giving into the real estate industry. Giveback provides agents and brokers a cause marketing strategy, vets non-profit organizations for donations, organizes fundraising events, and mobilizes teams of volunteer homebuilders to help build homes in 20 U.S. markets and abroad. About ImprevMany of the most respected brands in real estate use Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages can automatically create a fully-branded print, digital, and social media marketing package for all of their agents' new listings, giving them a recruiting edge and driving unprecedented brand consistency. Established in 2000, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises-representing over 20% of real estate agents in North America-including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, and NextHome. Discover more at http://www.imprev.com.
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Better Homes and Gardens Real Estate Rand Realty Launches New Agent Platform
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Moxi Works Adds Facebook Marketing to Their Open Platform
iTourMedia is Moxi Works' latest and greatest partner, bringing automated social video distribution to our open platform. iTour lets agents create and edit videos, and through their partnership with Facebook, makes it easy for agents to reach their target audience. Social media has been a key part of marketing for brokerages and agents as of late, but it can be really time consuming. Some brokerages have dedicated staff to help their agents with social, others hire assistants to do the tedious work. Mike McHenry, VP of Channels and Partnerships at Moxi Works said, "iTour Media is another great Moxi partner that's taking advantage of our open platform. An agent can easily promote their listings on Facebook and their other social media accounts fully managed by the iTour team. It's a simple button click to start and the "boost" really works for agent branding and property promotion." Now with the help of iTourMedia, agents can create visually compelling short videos and push them straight to Facebook all with one app. Why video? 80% of the worlds Internet traffic will be video by 2019 (Cisco, 2015). Besides, it's the beautiful photos and videos that agents curate that often sell homes. Timing Knowing what days and times to post can be tricky. iTourMedia's optimized social schedule allows you to push and boost posts based on the most optimal time of day, meaning more bang for your buck. Plans There are a variety of plans iTour offers brokerages and agents. For example, their Social Connextions Managed Services gets you experienced social content editors that setup social accounts and manage targeted posting on behalf of an agent. They'll setup up to 3 social Connextions (Facebook, Instagram, Twitter, Pinterest, YouTube or LinkedIn) and link all social Connextions to Hootsuite for easy combined posting. iTour even has a Social Audit available where you can receive an action plan to make sure you have optimized your social set-up. If you aren't there yet, have them set up your Facebook page with a custom branded banner and optimal business configuration. Whether you're a social media junkie or just starting to dip your toes in the water, iTour holds your hand while you jump in. Facebook Ads Social advertising via Facebook is based on the agent or brokerage's Facebook Ad account. Analytics iTour grants access to analytics through their app, but they are also accessible through Facebook accounts. iTour will be integrated with Moxi Present, giving agents the ability to add the iTour home tour in their presentations. If you haven't jumped on the social media bandwagon, do so before it's too late! While you're waiting, your competition is growing their following and readership. To view the original article, visit the Moxi Works blog.
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Moxi Works Now Includes Automated Marketing from Imprev
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Adwerx offers free real estate marketing consultations to agents
  What is marketing advice for real estate worth to you — if you don't have to pay for it? Some folks would say that you get what you pay for. But in the case of Adwerx, you are paying. With your time. Anywhere from 15 to 30 minutes of it. Marketing consultations are complimentary for customers. And every now and then, we offer them to non-customers, too. For instance, Adwerx gave away 10 hours of consultation time to non-customers at the NAR 2016 event in Florida. Solving problems and making plans The team of marketing specialists at Adwerx enjoy the conversations they get to have with our customers. And they approach those meetings from a service perspective — seeking to help our customers succeed. "We make sure our customers are thinking strategically about their marketing, and not just throwing money around," said Matt, who is part of the Adwerx team. Jordan, another team member, was able to help one agent pinpoint her target audience. "She didn't really know who she was trying to reach," she said. "So I asked about her best client. Then we created a profile of her target audience based on that persona and talked about how all her marketing could reflect that target. She was super excited." Learn more about how to create a real estate client persona here. These consultations would have a hefty hourly rate attached to them at any brand consulting firm. But it's something that Adwerx offers for free — even before agents become customers. "We really want our customers to win," said Jed Carlson, Adwerx CEO. "And if that means doing a little bit of work to identify a how our products fit in your overall strategy, we're happy to do it." Here's what you'll expect with a marketing consultation from Adwerx: Examine your overall strategy. What other tactics do you use? Take a high-level look at your Adwerx campaign if you already have one. Overview of industry standards for digital ads. Identify your audience and what motivates them. Create messaging to speak to that audience. Optimize your landing page experience to work with your ad. To view the original post, visit the Adwerx blog.
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Homes.com's Top 10 Product News and Updates of 2016
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Delta Adds New Features for Lead Generation, Conversion, Marketing and Usability
More leads, more conversion, more features and ease of use are all things we know are important to our customers.  So, over the last few months Delta has been working hard to develop new features and releases we believe will help streamline your business and grow your sales. Here are just a handful of features we feel might be of particular interest to you: 1. Custom Lead Generation Forms for Upgraded Agents The DeltaNet™ now supports the addition of lead generation forms to your custom content pages if you are on the Upgrade Agent Package. You can add them to your custom page using a checkbox as highlighted below. You only need to select the checkbox next to "Add contact form to web page content section." and choose the location and type of form using the drop down menus that appear below.  Optionally, you can add a custom title, place custom text in the comments section, or hide the checkbox options from the form. The page with the general contact form appears as follows. 2. Increased Conversion Rates Property detail page verbiage has been changed to call out and communicate the actions you most want your visitors to do on your website—convert from a visitor to a customer.  We are seeing a positive impact on the number of showing requests coming through our client sites from this minor change. 3. Add Matterport 3D Showcase Easily Through DeltaNet™ You can now add Matterport 3D Showcase directly to your real estate websites thanks to recent updates to DeltaNet™. See examples of Matterport 3D in action on two of our customers' websites: 4. DeltaNet™ Ease of Use Changes made to the company pages section of DeltaNet™ allow you to not only view the titles you have created for custom content on your website, but the URLs on our website where those pages reside. Anything we can do to help position our customers ahead of their marketplace competitors--especially with marketing tools--is a top priority to Delta Media Group.  Stay tuned for additional realease information! Contact us today to find out more about the new features added for our customers. To view the original article, visit the Delta Media Group blog.
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Realtor.com Debuts 'Homeblebrag' with Actress Elizabeth Banks
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Real estate agents get free brand assessments from Adwerx
  Sometimes it helps to have an outsider weigh in on what makes your brand pop. Adwerx makes it brilliantly simple to get started with digital advertising for real estate. But while it can be easy to create your campaign, sometimes knowing which campaign works best for you and what makes it unique can be tricky. That's why Adwerx marketing specialists offer complimentary consultations and brand assessments. They start with your objective and work backward. What is your overall goal for your real estate business next year? Who is your target audience? Do you want to expand your reach in a target area? Are you staying in touch with your network? What are you doing to stand out in listing presentations? Based on these questions and more, the marketing specialists can help real estate agents not just get their digital ad campaigns with Adwerx up and running, but refine their brand and their marketing. Book an assessment now. Discoveries made and brands refined The Adwerx marketing specialists enjoy conversations they get to have with agents. And they approach those meetings with a need to help. "We make sure our customers are thinking strategically about their marketing, and not just throwing money around," said Matt, who is part of the Adwerx team. Jordan, another team member, was able to help one agent pinpoint her target audience. "She didn't really know who she was trying to reach," she said. "So I asked about her best client. Then we created a profile of her target audience based on that persona, and talked about how all her marketing could reflect that target. The agent was super excited." These consultations would have an hefty hourly rate attached to them at any brand consulting firm. But it's something that Adwerx offers for free — even before agents become customers. Because your success matters. "We really want our customers to win," said Jed Carlson, Adwerx CEO. "And if that means doing a little bit of work to identify a smarter strategy with our products, we're happy to do it." Schedule your free assessment at NAR and get a Starbucks gift card At the 2016 REALTORS Conference & Expo in Orlando, agents who visit the booth and schedule an assessment can get a Starbucks gift card as a thank you. It's only available to the first 20 people who sign up, so hurry to booth #285 to book your spot! But assessments are available to anyone, anytime. So if you're not going to the conference, don't worry. You can still book your assessment anytime. To view the original post, visit the Adwerx blog.
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Onboard Informatics Launches AddressReport as Part of Complete Consumer Engagement System
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Brokers' Rave Reviews Fueling Strong Growth, Aggressive Market Expansion for RealScout
MOUNTAIN VIEW, CA (October 18, 2016) – Based on impressive business results reported by dozens of leading real estate brokers across California, RealScout, the brokerage branded, collaborative home search platform, is experiencing record growth and -- with $7 million in new funding -- expanding to several additional key markets across the U.S. RealScout helps agents increase both the number and velocity of offers by matching buyers withthe best homes based on exceptionally deep visibility into property characteristics and client preferences. The solution also fosters strong agent-client collaboration throughout the home buying process. "As a leader, we invest in the best tools for our agents," said Mark McLaughlin, CEO of PacificUnion, the ninth largest U.S. brokerage by sales volume. "We recently announced our exclusive in-house 'Best Buyer' report which gives agents real-time demographic information for targeted marketing. We provide RealScout as a growth engine for our agents and the best solution for agents to win new clients and stay at the heart of the decision making process." California's largest independent brokerage, First Team Real Estate, like Pacific Union and several other leading brokers, is aggressively investing in technologies that empower agents to provide asuperior client experience. "We looked to RealScout as a way to fundamentally differentiate our brokerage against our competitors," said First Team CIO Stephen Skinner. "It continues to help us recruit and retain the best agents, increase customer satisfaction and, most important, close more business." RealScout enables agents and homebuyers to search for features such as "gourmet kitchen," "lots of natural light," "large backyard," "Near Whole Foods," and countless others. The solution helps ensure that the best properties then automatically flow to the top of each client's property matches. RealScout has pioneered the use of "computer vision" technology to identify the key property features and benefits that can aid in the home buying decision. "We're now able to help our clients maximize their home search process and increase how quickly we can find them homes and get them into escrow," said Barbara McNeil, team leader for Southern. California's Keller Williams Beach Cities. "It's a total win-win. My agents tell me RealScout is like having their own white label version of Redfin. We never want to go back to life before RealScout." Among the dozens of other industry thought leaders that have chosen RealScout are Seven Gables Real Estate, a luxury broker based in Orange County; The Boutique Real Estate and RE/MAXEvolution, both also in Orange County; and, most recently, The Keyes Companies, which serves a six-county area in and around Miami, Fla. "We think RealScout's innovations in real estate home search will help place us head and shoulders above our competition in providing a truly customer-friendly home buying experience," said Mike Pappas, CEO of Keyes. RealScout's growth, with the solution having facilitated thousands of residential real estate transactions, was further strengthened by its inclusion in the prestigious National Association ofREALTORS® (NAR) 2016 REach® real estate accelerator class. "We were excited to introduce RealScout to our more than one million NAR members," said NAR CEO and Second Century Ventures President Dale Stinton. "RealScout helps agents generate more offers in less time by fostering strong client collaboration and extending users' search capabilities well beyond those commonly used today, adding tremendous value to NAR members. "These and other successes within RealScout's initial markets have helped build nationwide demand for the solution. They've also fueled new investments in the company's planned expansion, according to RealScout Co-Founder and CEO Andrew Flachner. "Brokers and agents who hear about and see RealScout invariably tell us, 'That's exactly what we've been looking for,'" Flachner said. "It's a powerful tool that answers one of the industry's biggest challenges --maximizing the effectiveness and value of brokers and agents in the minds of today's tech-savvy consumers."RealScout is available for agents, teams and brokerages at www.realscout.com. About RealScout RealScout is the brokerage and agent-branded home search platform that empowers agents and their clients to find the right home faster. RealScout supports the competitive needs of brokerages and agents by helping them work in concert with their clients throughout their property hunt. Home buyers receive exclusive personalized property matches based on their specific lifestyle and feature preferences. Agents have visibility into buyer activities to best meet evolving client preferences, boosting client loyalty and facilitating informed, data-driven decisions that generate more offers in less time.
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Elm Street Technology Poised for Growth, Launches Elevate for Real Estate
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Get the Social Media Help You Need with the New Homes.com Social Fuel
  As a trusted real estate marketing partner we have been proud to offer our Homes.com social media marketing services to real estate professionals nationwide. Over the past few months, we've been evaluating the Homes.com Social Program to find ways we can make it even better. As a result, we have made many improvements to the things we were already doing and added some brand new services to ignite your social strategy. Something that won't ever change at Homes.com is our dedication to superior customer service; you are the reason we do what we do! Your social media team will continue to be a resource for all things social media! We love to help and to see you succeed: it's why we do what we do and LOVE it! Updated Social Media Services First, we've revolutionized our content strategy to offer regional content to help you better connect with your customers and identify with their needs. We also introduced "merge fields" which places your contact information such as phone number, email, and website into individual pieces of content we publish. These changes help drive engagement and give potential clients an easy way to reach out to you! Next, the exclusive Social Fuel newsletter has been updated to cover only the most pertinent social media trends and help you apply them to the real estate industry with easy step-by-step guides, in-depth analysis, and video tutorials! Finally, new features were added to the Reputation Manager. Now you can manage and solicit online reviews on multiple websites, all from your Homes.com social dashboard. Online reviews are the new "word of mouth" for the real estate industry, and this feature will help you build a strong online review database across major sites such as Google, Yelp, and others. New Social Media Services However we did not stop there. In addition to those important changes, we're proud to introduce brand new social media services which include the highly requested Managed Facebook Ad program and LinkedIn account management. These new product features are designed to help build your audience, drive engagement to your content (and listings), and help you see a ROI for your social media program! Managed Facebook Ads Facebook ads are the way of the future! They offer you your best shot at getting discovered and capturing the millennial audience and beyond! Our Managed Facebook ads can help you grow your audience, drive traffic to your website, even get more views on certain pieces of content! Your Homes.com Social Media Account Managers will not only design these ads, but will also place custom targets on each ad to achieve the best delivery rate and ROI! We want to deliver these ads to the people in your area who are ready to buy or sell their homes, all while making you look like the rock star you are! Through the Homes.com Social Fuel program you can recieve upto 3 different kinds of targeted Facebook ads based on the level of service you choose. The Facebook "Like Ads" are designed to do just that: get new people to "Like" your page! The more "Likes" a page has the more people are likely to see the terrific content (or listings)! With this program, your social media team will now design ads targeting folks ready to buy or sell in your area, and send them straight to your Facebook Business page! The Website Ads build upon the good work that Like Ads do, and help take that audience a step further into the sales funnel! Once we've hooked them and got them to like your page, we will deliver Facebook Ads designed to get audience and non-audience members to click-thru to your website! Imagine the lead generating possibilities, the website traffic numbers, and so much more, all through the power of a Facebook Like Ad and Website Ad! "Promoted Posts" are special pieces of content with ad money behind them, designed to get more views and interaction than normal, organic content. This piece of content is designed to help connect and interact with more people and will showcase your expertise in the real estate industry! LinkedIn Account Management LinkedIn is a unique network that is primed for harvesting leads, especially with the upcoming launch of ProFinder! We will offer content that is network unique and designed to receive maximum engagement on LinkedIn, as well as creation of the actual account. Content that performs well on LinkedIn is vastly different than what the audiences of Facebook and Twitter demand. LinkedIn is a network for professionals, by professionals, and we will deliver just that! Potential clients that connect with you on LinkedIn are interested in the market analysis, your designations, mortgage news, and how you can help them buy or sell. Content on LinkedIn is often more technical and informative, and only the most pertinent information should be shared; we will post only the most relevant content designed to help you best captivate this professional audience! Give us a call at 888-651-8956 or send an email to productinfo(at)homes.com for more information about Homes.com Social Fuel or to sign up today! Already a Homes.com Social subscriber? Contact your Social Media Specialist at 888-496-1081 for information about upgrading to Homes.com Social Fuel. To view the original article, visit the Homes.com blog.
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More than 700 Agents Have Earned Their Real Estate Digital Marketer (REDM) Certification
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Looking for an Easier Way to get Onboard’s Engaging Content?
Real estate companies and technology providers use local content to engage visitors, prospects, and customers.  We believe local data is powerful.  It builds trust with your brand and your agents, it creates opportunities to engage with prospects, and it ultimately drives revenue. Many of our clients have taken the local data we provide and built custom solutions with our APIs and bulk data.  Now we're making it even easier. Onboard Accelerate is a convenient way to embed engaging local content into your applications.  Whether you're looking to build personalized emails, engaging property landing pages or an interactive real estate tool, Accelerate makes including the necessary local data easier and faster.   What used to take months of design, development and planning is now available in a fraction of the time. Accelerate simplifies the development process with an HTML API that delivers local content directly into your solution. This allows you to launch without the cost, hassle, or time of a custom design.   We will have ready-made templates you can use or a custom package where we implement your design. At this point, Accelerate is a pilot.  If you're interested in being one of the first to try this solution, we will be showing demos at Inman Connect. Our initial offering includes: Enhanced Property Detail Interactive AVM Community Reports Home-Seller Lead Generation Onboard has always delivered local content that engages consumers.  Now we're trying to make it easier than ever.  If you have questions on this delivery method, please e-mail me at imonko[at]onboardinformatics.com. For those attending, I look forward to seeing you at Inman. To view the original article, visit the Onboard Informatics blog.
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New Real Estate Marketing Solution Delivers Tech Plus Talent
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SavvyCard® Launches Space Coast Association of REALTORS® on its SavvyCard for Associations Pro™ Platform
ST. PETERSBURG, FL (APRIL 11, 2016)--SavvyCard® today announced that it has launched its SavvyCard for Associations Pro™ product for the Space Coast Association of REALTORS® (SCAR) located in Melbourne, FL. SavvyCard for Associations Pro is a suite of mobile-friendly websites, or "SavvyCards®", that are auto-generated for an association's REALTORS, affiliate businesses, and MLS listings. It was designed to facilitate new business among association members and increase non-dues revenue for the association. REALTORS® and affiliates can use their SavvyCards to generate leads, track referrals, capture contact information, and market products and services online to consumers. Consumers can use SavvyCards to search for real estate agents, home service providers, and properties for sale. The platform allows the association, brokerage, and individual agents to custom brand their SavvyCards, increasing online brand equity and strengthening direct relationships with consumers. This marks the 4th real estate association in Florida to launch the SavvyCard for Associations product, and the 1st to deploy the Pro version, which includes interactive, consumer-friendly Property SavvyCards™ for every listing in the MLS. REALTORS® use Property SavvyCards to "crowd market" properties, as they are easily sharable on Social Media and can be tracked as they are shared from person-to-person. SCAR's decision to deploy a mobile software solution for its membership and local consumers is in response to increased competitive pressures from online technology companies whose software applications disrupt traditional relationships between consumers, real estate agents, and service providers. "Traditionally, the role of connecting consumers, REALTORS®, and home service providers together has belonged to associations and brokerages," states Leah Selig, CEO of Space Coast Association of REALTORS®. "In the last decade, we've worked hard to compete successfully against tech companies who are trying to remove associations and brokerages from the picture. We chose to work with SavvyCard because their platform offers a white labeled, end-to-end solution that provides significant value to buyers, sellers, agents, and service providers, and because their business model aligns with our goals. It's a unique approach that leverages and strengthens the relationships that already exist, and benefits everyone involved." "Our agreement with Space Coast validates SavvyCard's belief that tech companies which strive to align the interests of current stakeholders in the real estate industry will eventually win over those companies that seek to disrupt it," states David Etheredge, CEO of SavvyCard. "SavvyCard's products provide value to association and brokerage members while rewarding Real Estate organizations such as associations, brokerages, and multiple listing services fair compensation for the valuable consumer channel the industry has worked hard to build and maintain." SCAR will generate non-dues revenue from SavvyCard for Associations™ by revenue-sharing with SavvyCard on paid upgrades to user accounts and through deployment of the Find Services Directory. The Find Services Directory is an association-branded, searchable, mobile directory of local home service providers who pay to be listed and must pass a rigorous vetting process. REALTOR® members and participating providers distribute this directory to local buyers and sellers to help them find businesses for their real estate transaction and home improvement needs. The SCAR Find Services Directory is currently taking space reservations from interested local service providers and will launch later this year. About SavvyCard®:SavvyCard is a SaaS platform that enables organizations and individuals to rapidly and inexpensively deploy mobile engagement tools and systems. SavvyCard's proprietary platform enables the creation of branded mobile web apps so every brand, person, product, service, and cause can engage with consumers through any internet connected device – effectively, quickly and inexpensively. With SavvyCard, users can readily share and refer people, products, places, events, and services they love, and businesses can build and own direct relationships with their customers. For more information, visit our mobile web app at http://www.SavvyCard.com/SavvyCard, our desktop website at http://www.SavvyCard.com, or call (727) 502-6012. About Space Coast Association of REALTORS®The Space Coast Association of REALTORS® is a professional trade association servicing Brevard County, Florida and has been providing services to the local REALTOR® community since 1959. Our membership of over 3,200 REALTORS® and Affiliate Members adhere to a strict Code of Ethics in working with one another and the general public. When you work with one of our members, you have selected a professional that has pledged to uphold a commitment to the highest standards of ethics and practice. Selecting a REALTOR® member of the Space Coast Association of REALTORS® is peace of mind for the most important transactions of your life. For more information, visit http://www.space321.com.
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Crye-Leike, Realtors® Recognized For Outstanding Website Marketing
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RealBiz Media Group, Inc. Announces Strategic Partnership with Onboard Informatics
NEW YORK, NY--(Mar 17, 2016) - RealBiz Media Group, Inc., the leader in video technology for the real estate industry, announced today their partnership with Onboard Informatics, the leader in business solutions powered by local content. The agreement enables RealBiz Media to integrate market and lifestyle content from Onboard directly into their PowerAgent (soon to be renamed NestbuilderAgent) product. Agents will now have market-specific, personalized data in the many forms of communication and syndication PowerAgent allows, including videos, marketing collateral and more. PowerAgent is a strategic partner of Onboard and will utilize its sales, marketing, and development support. The two companies will offer this solution to their shared clients and will jointly market PowerAgent through webinars, public relations, blogs and advertising. "This partnership customizes and focuses PowerAgent right down to the granular local marketplace, positioning the agent as the local expert. The Onboard data engages the consumer, helping agents and their customers over the entire buying cycle thus assuring higher close rates," said Alex O. Aliksanyan, CEO of RealBiz. "We're thrilled to have RealBiz Media Group as part of the Onboard partner program," said David Sundstrom, Vice President of Channel Growth. "Onboard helps our partners increase sales through engaging content. Having this type of local content as part of PowerAgent will help agents stay top-of-mind with prospects and ultimately close more deals." PowerAgent will include local content from Onboard within 30-60 days. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as Nestbuilder Agent 2.0, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts. About Onboard Informatics Onboard Informatics helps clients increase sales by engaging customers with local content. Since 2001, top real estate, media, financial and technology companies have used the intelligent local information aggregated by Onboard to improve their business, enhance their websites, build better applications, and engage their customers. Businesses from nearly every sector with a need for quality, consolidated, intelligent local information turn to Onboard.
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San Diego Association of REALTORS® Selects RESAAS for Real-Time Listing Network
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CityBlast teams up with RESAAS to make social selling even more profitable.
  Toronto, CA – CityBlast has grown expansively over the last 5 years by fulfilling a promise to connect agents with buyers and sellers through social media. So when the idea of partnering up with RESAAS (the largest social network designed specifically for the real estate industry) came along both parties jumped at the chance to combine their resources. “We’ve been on each others’ radars, and it was only a matter of time until we started to implement ways we can enhance the agent experience leveraging both platforms.  Today we’re happy to announce the beginning of that initiative,” says CityBlast co-founder Shaun Nilsson. RESAAS is a network of over 360,000 real estate professionals, aimed at helping expand their influence and money-making potential by connecting professionals with each other across the globe. CityBlast’s Social Media Experts custom-manage and promote agents’ social accounts; removing the marketing hassle, and helping agents passively generate leads while keeping their online presence looking always fresh and up-to-date with the market.  Working together has obvious synergies. CityBlast will now be available for purchase by RESAAS members within the RESAAS Marketplace.  “This type of partnership is great news for anyone looking to kick start their real estate marketing this year and take advantage of new media to its fullest potential.  Plus we have plans to add more tools as we go,” adds Nilsson. Quick facts: CityBlast has teamed up with Realtor network RESAAS Both companies have huge client networks to help realtors sell more through social media Both companies provide a complementary service offering RESAAS is free to register and has over 360,000 members CityBlast accounts come with a 2-week free demo For more info about how the CityBlast x RESAAS partnership can help realtors launch their business to new heights through the power of social network lead generation please don’t hesitate to contact me. More info also available at www.CityBlast.com.
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New Real Estate Industry Partnership Focused on Expanding an Agent’s Business
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Onboard Informatics Announces Intent to Acquire AddressReport
  NEW YORK, NY, JANUARY 20, 2016 — Onboard Informatics today announced its intent to acquire AddressReport, a technology that engages visitors with dynamic local content around a property of their interest. Onboard will utilize this platform to enhance its existing service and offer clients a turnkey customer engagement solution for the first time in the company's history. The transaction is expected to close by the end of the first quarter. "Onboard's mission is to continually seek ways to help our clients engage and nurture their customers using local content," said Jonathan Bednarsh, Onboard Informatics Co-Founder and President. "AddressReport's simple user interface and elegant output makes our data more effective for our clients. This acquisition wholly supports the Onboard mission." The AddressReport technology scans and interprets the hundreds of millions of data points Onboard Informatics offers. This includes school district ratings, commute statistics, crime levels, local weather, and more. The data is personalized to each user around a specific piece of property and delivered in a way that's compelling for the end user. "This solution will be a powerful sales driver for our clients," said Marc Siden, Onboard Informatics Co-Founder and CEO. "The AddressReport technology supercharges our data to render the type of content marketing and engagement solutions clients are asking for." Onboard Informatics has been the local data supplier to some of the top brands in the United States since 2001. Clients build awareness and sales by using Onboard's content to engage their customers. "The public's appetite for this type of information continues to grow," said Bednarsh. "In early testing, the statistics we use to measure consumer interest– open rates, click-through rates, and the like – have dramatically exceeded the industry average, and we've just begun to scratch the surface of what's possible. It's exciting." The solution will be a commercial tool that will harness the wide breadth of Onboard's current data sets. They plan to release more details on the solution in the near future. "We're excited about what's going to happen once we connect AddressReport's platform with Onboard's data," said Kayvon Bina, AddressReport Co-Founder and President. "They possess the largest and most comprehensive repository of local data used by technology, real estate, and media companies. This will allow the AddressReport platform to do what it was designed to do - crank out dynamic, compelling information that engages." The terms of the acquisition were not disclosed.
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RealBiz Media Group, Inc. Debuts PowerAgent to Agent Community
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Berkshire Hathaway HomeServices Florida Network Realty Delivers Marketing Game Changer
JACKSONVILLE, FL (November 10, 2015) — More than 320 real estate professionals across Berkshire Hathaway HomeServices Florida Network Realty operations now have a customized automated service for marketing their listings. The new service is part of a powerful marketing platform that gives each agent an expansive collection of marketing capabilities that are unmatched in their local markets. "We are now able to provide all of our Realtors® with automated marketing collateral that maximizes the strength of the Berkshire Hathaway HomeServices brand while still prominently promoting the agent's individual brand," says Berkshire Hathaway HomeServices Florida Network Realty Partner, Broker, and EVP Christy Budnick. "This type of service allows our agents to quickly provide high quality marketing materials for each of their listings which in turn impresses and thrills their clients!" Budnick explains that real estate agents enter the property details and photos into the MLS, and the platform does the rest. Everything an agent needs to market each property -- a complete digital and print marketing package -- is automatically created and delivered to the listing agent in an email. When crucial changes to a listing are made -- such as a change in price -- all of the marketing materials that were created are automatically updated and redeployed. The new platform is powered by Imprev, real estate's leading provider of automated marketing technology, and includes a complete Marketing Center for BHHS Florida Network Realty agents. "It's the future of real estate marketing," says the firm's Creative Services Marketing Manager, Marisa Mariano. "The team at Imprev is very collaborative and understands our desire to provide highly customized materials that suit the individual needs of our agents in addition to providing a cadre of choices for the whole team. We love the flexibility!" Agents have access to a full menu of digital and print marketing services that are fully integrated with social media, including automated virtual tours, single property websites, newsletters, flyers, postcards, YouTube videos and much more. Budnick said that Berkshire Hathaway HomeServices Florida Network Realty spent more than a year searching for a technology partner that would allow their marketing team to fully service all of their agents. "We have an all-star Creative Services team in-house with extremely skilled people, but when you have a team of over 320 agents it is difficult to provide services that reach all of our agents," Budnick says. "With the addition of Imprev, we are now able to leverage our Creative Services team's talents to focus on areas that benefit everyone." Mariano points out that sometimes it is the little things in their new platform that can make a profound impact on an agent's day-to-day activities. "There's a feature in our new Marketing Center that agents are going to go nuts over," she explains. "It is a built-in phrase library to help agents write outstanding property descriptions. It really solves writers block and this is going to rock our agents' world!" About Berkshire Hathaway Home Services Florida Network Realty Under the leadership of Founder, President and CEO Linda H. Sherrer and Executive Vice President Christy Budnick, Berkshire Hathaway HomeServices Florida Network Realty is one of the most dynamic and respected real estate firms in Northeast Florida. Founded in 1988, the company has a team of more than 320 real estate professionals in eight branch offices throughout Northeast Florida. The company owns and operates a corporate relocation division, a new home and condominium sales division, Florida Network Property Management, Gibraltar Title Services, and is in a mortgage partnership with EverBank. During the past decade, the company has sold more than 35,000 homes valued at more than $9.3 billion. Berkshire Hathaway HomeServices Florida Network Realty ranks as one of the Top 25 companies in the Berkshire Hathaway HomeServices network. For more information about Berkshire Hathaway HomeServices Florida Network Realty please visit www.floridanetworkrealty.com. About Imprev Imprev, Inc. is a leading provider of real estate marketing technologies, specializing in Marketing Automation. Imprev products allow brokers and agents to market their listings and services by providing custom digital, print, video, social media, online and email marketing and communications -- all in one place. Imprev powers industry-leading Automation technology, as well as custom Marketing Centers, digital apps, and private-label marketing solutions for many of the largest brands in real estate. Established in 2000, Imprev is headquartered in Bellevue, Washington. Discover more at www.imprev.com.
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Reach150 and Corefact Announce Partnership; Broadens the Online Reach and Referability for Real Estate Clients
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Placester Announces Plays, Automation for Real Estate Marketing
BOSTON, MA—(September 30, 2015) - Placester, a marketing platform that fuses technology and design to dramatically improve the home buying process for real estate consumers and professionals, today announced the launch of Plays, the company's newest marketing automation software solution. Placester Plays enables agents, teams and brokers to automate time-consuming marketing activities and sync multiple platforms and channels to reach more customers online. Real estate professionals looking to grow their businesses have a wide variety of digital marketing tools, channels and formats to choose from when promoting their brand. However, configuring, learning and managing these tools can be both challenging and incredibly time-consuming. Plays employs Placester's platform to perform online marketing tasks like setting up a CRM, developing a content marketing calendar or building display ads, so agents and brokers can spend more time on face-to-face client interactions. "Time is a common enemy for real estate professionals, who spend much of their day meeting with clients out in the field," said Matt Barba, CEO of Placester. "We created Placester to empower agents and brokers with marketing tools that simplify all the tasks of reaching people online. Plays puts time back into the day for real estate professionals, so they can build more meaningful connections with prospects and clients without having to worry about marketing." Placester Plays are available for a variety of one-time and recurring activities. With the automatic functionality of Plays, customers can enlist Placester's marketing experts and software to execute tasks on more than a dozen platforms, including Facebook, Google, AdWords, Google Analytics, Follow Up Boss, and more. Additionally, Plays can automate tasks within the Placester platform, such as setting up drip email marketing campaigns. Customers can also opt for Free Plays, which provide informative step-by-step instructions for performing these activities on their own. Access to Plays is included in Placester's Tier 3 offering. In addition to Plays, upper-tier customers also receive a dedicated Account Manager, who provides personalized one-on-one support and training to help them get the most out of Plays and other Placester tools. To learn more about Placester, visit https://www.placester.com. About Placester Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Founded In 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $22 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars.
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Proxio Announces Proxio Luxury Showcase, Digital Marketing and Collaboration Solution for Luxury Agents
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HUNT Real Estate ERA Deploys Marketing Automation
BUFFALO, NY--(Jul 29, 2015) - One of America's oldest and most prestigious real estate brands, HUNT Real Estate ERA, has launched the real estate industry's hottest new technology -- marketing automation -- a move that will "shave years" off the total time its more than 1,000 agents typically spend marketing listings annually. "Agents won't lift a finger," says Peter Hunt, Chairman and CEO of HUNT Real Estate Corporation, which was established in 1911 and operates offices throughout New York State and Arizona, when describing how marketing materials will now be created for every listing. "Our job is to make it easy for agents to do what they need to do," he adds. Hunt explains that as his agents post new home listings, everything needed to market each property -- a complete digital and print marketing package -- is automatically created and delivered to the listing agent overnight. HUNT Real Estate ERA, the largest family-owned and operated real estate firm in Western and Upstate New York, will be providing this as a new service for its agents. "Marketing automation shaves years off the time our agents would typically spend creating marketing material," says Hunt, whose firm last year closed nearly 10,000 transaction sides. "Every seller who lists with HUNT Real Estate ERA knows that once their house hits the MLS, a complete marketing program is created, ensuring their home will be fully marketed to all channels, automatically," adds Dan Mirsky, Marketing Director at HUNT. "And whenever key listing information is updated -- such as a price change or the addition of an Open House -- all of the marketing materials are updated, automatically, so consumers always have the most current information," he notes. Mirsky points out two other major benefits the new marketing automation solution provides HUNT Real Estate ERA, both of which are major challenges in the real estate industry: first, the ability to maintain brand consistency and control in all markets; and second, a single-solution platform that eliminates the need for disparate apps and single-task marketing solutions that are stand-alone solutions. "We audited our current marketing tools and none of them talked to each other," Mirsky says. "That means an agent has to sign in and out of different programs and platforms and that makes no sense. None of them fully integrated with our CRM, until we found Imprev. Agents love having a single sign-on and the fact that everything works in concert with one another," he adds. Keeping the company's brand consistent can be a full time job, Mirsky notes. "I don't want to be the advertising police," he says, noting that without marketing automation, which delivers consistent branding for all the materials created and personalized for every agent, it is impossible to review every marketing piece produced by every agent in every market. "With marketing automation, the HUNT name, which has a century of brand equity, is consistent across all marketing channels and that increases consumer recognition," he says. The marketing automation service was created by Imprev, which powers many of the largest automated marketing solutions for real estate brokerage firms in the U.S. About HUNT Real Estate ERA HUNT Real Estate Corporation is the parent company of HUNT Real Estate ERA and operates nearly 40 branches throughout western, central, and upstate New York, and Phoenix, Arizona. Founded in 1911, HUNT Real Estate ERA is the largest family-owned and operated real estate company in the area and is ranked the 45th largest real estate firm in the nation for closed transactions in 2014 by REALTrends. HUNT also operates a commercial brokerage, mortgage banking firm, two insurance agencies, title agency, an award-winning Relocation division, residential building company, and a fee-for-service brokerage. HUNT's mission is to build its presence through successful sales associates, to grow profitably, and to provide the highest quality of real estate and homeownership services. For more information about HUNT Real Estate, visit http://www.huntrealestate.com.
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RE/MAX of New Jersey Launches New 'Autopilot' Feature
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Today Sotheby's International Realty Launches New Marketing Platform, Establishes Brand Consistency Across All Marketing Channels
SAN CARLOS, CA--(Apr 29, 2015) - Today Sotheby's International Realty, San Mateo County's most productive real estate firm, announced it has launched a new marketing platform to streamline the creation of sophisticated digital and print marketing content. The platform will provide universal brand consistency for all of its agent marketing channels, ensuring the highest level of marketing and promotion to Today Sotheby's International Realty clients. The marketing platform was developed by Imprev, a leading provider of real estate technologies that powers custom Marketing Centers for many of the leading brands in real estate. "Home sellers that choose Today Sotheby's International Realty know the value of having the strongest brand in real estate, especially when it comes to marketing high end properties on the Peninsula," said Robert Brisbane, Chief Operating Officer of Today Sotheby's International Realty. "Our new marketing platform from Imprev ensures that we deliver the promise of our brand across every customer impression," he said. "With this new marketing platform we are providing a wide range of custom marketing content, created by Imprev to meet our exact specifications, which gives Today Sotheby's International Realty agents a further advantage in the marketplace," Brisbane added. Bill Yaman, President and Chief Revenue Officer of Imprev, said, "Having an established track record for creating the industry's most advanced and flexible Marketing Centers gave us the credibility that a high-end boutique firm like Today Sotheby's International Realty requires in a technology partner. The Today Sotheby's International Realty requires beautiful content that reflects the sophistication and quality of their brand." He added, "This also demonstrates that offering a best-in-class Marketing Center is possible for a wide range of brokerage firm sizes, including boutique firms like Today Sotheby's International Realty." About Today Sotheby's International Realty Today Sotheby's International Realty traces is history of success in San Mateo County back to April, 1990, when it began as Today, Inc., a one-office firm in San Carlos. A quarter of a century later, it's grown to include almost 100 sales associates who closed approximately $1 billion in total sales last year. Today Sotheby's International Realty has the highest per agent productivity rate among San Mateo County Association of Realtors member firms, both in terms of number of completed transactions and total sales volume. Visit Today Sotheby's International Realty online at todaysothebysrealty.com. About Imprev Imprev, Inc. is a leading provider of real estate marketing technologies. Imprev products allow brokers and agents to market their listings and services by providing custom digital, print, video, social media, online and email marketing and communications -- all in one place. Imprev powers industry-leading technology, including custom Marketing Centers and digital apps, as well as automated and private-label marketing solutions for many of the largest brands in real estate. Established in 2000, Imprev is headquartered in Bellevue, Wash. Discover more at www.imprev.com.
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RealBiz Media Group, Inc. Unveils New NestBuilder Backend: PowerAgent
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RE/MAX of Michigan Automates Marketing for All Agents With Complete Marketing Package for Every Listing
PORTAGE, MI--(Apr 1, 2015) - Each time a RE/MAX of Michigan real estate agent posts a new home listing, everything needed to market the property -- a complete digital and print marketing package -- will be automatically delivered to the listing agent, the RE/MAX Region announced today. RE/MAX of Michigan, with more than 1,100 agents and brokers in 82 offices, becomes the first RE/MAX Region in the nation to expand the RE/MAX Design Center, the franchise-wide marketing solution, with automation. "We are excited to provide RE/MAX of Michigan agents with another competitive advantage that allows them to spend more time building their businesses," said Dan Troup, RE/MAX of Michigan's director of technology. "This service is so advanced that not only is marketing created for each new listing, but it is automatically updated whenever there is an update to the listing -- such as a price and status," added Troup. "This service will fundamentally change the way our agents market their properties. And it enables the Region to reinforce the powerful RE/MAX brand across all of distribution channels -- print, web and social media." Developed and powered by marketing technology leader Imprev, the service is unique in the industry in that it creates a complete "Just Listed" package of both print and digital marketing content -- from flyers and postcards to ePostcards, property websites, IDX virtual tours and YouTube videos. RE/MAX of Michigan selected the specific marketing materials and designed the marketing content to meet the unique requirements of its Region. "RE/MAX of Michigan is known for its leadership in using the latest technology to empower agents," said Bill Yaman, president and chief revenue officer of Imprev. "With this move they are demonstrating that it's no longer simply enough for brokerages to provide agents with the most advanced tools, but rather services that ensure agent success." About RE/MAX of Michigan No one sells more homes in Michigan than RE/MAX®. RE/MAX of Michigan is the Regional real estate franchisor for all territories in Michigan outside of the Detroit metro area. Founded in 1977 by Norman and Elda Helm, RE/MAX of Michigan currently serves the state with 82 offices and more than 1,100 Sales Associates. For more information, visit www.remax-michigan.com. About Imprev Imprev, Inc., is a leading provider of real estate marketing technologies. Imprev products allow brokers and agents to market their listings and services by providing custom digital, print, video, social media, online and email marketing and communications -- all in one place. Imprev powers industry-leading technology, including custom Marketing Centers and digital apps, as well as automated and private-label marketing solutions for many of the largest brands in real estate. Established in 2000, Imprev is headquartered in Bellevue, Wash. Discover more at www.imprev.com.
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Homes.com Launches Local Connect Advertising Program
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Placester Releases New Marketing Platform for Brokers
Boston, Massachusetts -­ December 22, 2014 -­ Placester has announced the release of its brand new website and marketing platform for real estate brokers. The new broker platform streamlines the online marketing experience for brokers and adds several features, including multi-­site management, lead management, and premium support. "Earlier this year, we launched a brand new agent platform designed to give every real estate professional the opportunity to create a competitive online presence and build direct relationships with consumers," said Placester CEO Matt Barba. "Now, we're excited to bring the same combination of simplicity, power, and affordability to brokers and offices." Today's release will expand Placester's recent partnership with the National Association of REALTORS® to include broker members. As a partner in NAR's REALTOR Benefits® Program, Placester is offering its broker product to NAR members for just $3.75 per site per month, making Placester one of the most affordable broker­-focused solutions on the market. Rates for non-­member brokers start at $5 per site per month, with volume pricing available for large firms. Whether you're managing a few agents or several offices, running a brokerage can be both stressful and time ­consuming. Unfortunately, many brokers are forced to spend precious hours wrangling cumbersome marketing software. "The broker market is full of complicated solutions, many of which carry hefty setup fees and other hidden costs," Barba said. "We've built a product that's ready out of the box with all the features brokers need to manage their teams, all for an exceptional price." Placester's new broker platform begins with its agent websites, which feature IDX search, responsive designs, lead capture, and blogging. The broker product adds websites for offices, along with the ability to add, remove, and manage all of team's sites from one master broker dashboard. Brokers can also upload their company logo to create custom­ branded dashboards for their teams. In addition to websites, Placester's broker product also features essential lead management tools. Brokers can view incoming leads on agent sites and track their origins for maximum insight. Brokers can also monitor leads on their office sites to help manage lead nurture and follow ­up. More lead management tools will be arriving in the coming months, Barba said. Finally, the new broker product comes with premium support directly from Placester's broker team. "Support has always been a top priority at Placester," Barba said. "For brokers, we plan to continue that tradition with a personalized, high-­touch support experience." For more details about Placester's new broker platform, visit placester.com/broker. About Placester Placester is a real estate website and marketing platform that helps real estate professionals grow their businesses online. Through data partnerships with MLSs representing 95% of agents in the United States, Placester provides cost ­effective real estate websites with IDX search, modern design, and advanced lead capture. In addition to offering websites for agents and brokers, Placester also provides websites and search technology for local media companies and publishers, including Hearst Corporation's nationwide network of daily and weekly newspapers. Finally, Placester connects real estate professionals and media outlets to create an advertising marketplace for real estate, allowing agents and brokers to easily purchase and place digital ads with a variety of local and national publishers. Placester was founded in 2010 by Matt Barba and Frederick Townes. The company has raised nearly $10 million in total funding to date, and is backed by leading investors, including Romulus Capital and Techstars. For more information, please visit: https://placester.com/
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Online Marketing on the Rise, but Agents Rely on Print to Point the Way
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RealBiz Media Group Announces Partnership with Naples Area Board of Realtors
FORT LAUDERDALE, Fla., Nov. 5, 2014 -- RealBiz Media Group, Inc. today announced a service contract with the Naples Association of Realtors, a multiple listing service residing in Naples, FL. As part of the agreement, RealBiz Media will make available marketing tools to the approximate 5,000 members of NABOR. These tools consist of an HTML5 property tour player, distribution of property listing videos to You Tube, access to automatically created printed collateral, E-post cards, a QR code for mobile access to the collateral, and distribution of the assets to popular social media channels. "NABOR®'s mission is to provide our members with state-of-the-art tools, services and products to enhance members' business. We believe that these dynamic tools will do just that and look forward to our members' adding them to their toolbox to ensure continued success," said Pat Pitocchi, President of the association. "We're very excited to be working with NABOR and look forward to helping their membership in any way we can," said Steve Marques, Chief Revenue Officer for RBM. Terms of the agreement were not disclosed. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company with proprietary scalable video processing technology that makes it the leader in online video marketing services for real estate. Its client base includes more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal, NestBuilder.com, an agent-only video marketing platform known as NestBuilder Agent, a social media marketing service called ReachFactor, a television video on demand network, a growing MVA network, Virtual Tours and Mobile Apps. The company enjoys access to the nation's largest real estate companies with numerous approved vendor and national contracts. About The Naples Area Board of REALTORS® and Association of Real Estate Professionals (NABOR) NABOR is a local branch of the Florida Association of REALTORS® and the National Association of REALTORS®. Formed in 1949, NABOR has served the community for 60 years through its professionalism and adherence to a strict code of ethics. With roughly 5,000 members, NABOR is the largest trade association in the Collier/Lee County Areas. Working for REALTORS®, Allied and Affiliate members, NABOR provides a facility for education, research and the exchange of information, and provides a service to the public and government by fighting for private property rights. NABOR offers seminars to its members on all aspects of real estate. To search the Naples Area Board of REALTORS® roster of members and service providers, visit the NaplesArea.com Member Roster.
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RealBiz Media and HarmonHomes.com Announce Joint Operational and Marketing Agreement
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Welcome to the new Obeo!
Welcome to the new Obeo, where smart agents find smart marketing! We are very excited to announce that we have re-banded and re-focused. Obeo started in 1999, as a virtual tour provider called 360House. 360House quickly progressed from being a simple virtual tour provider to offering a diverse suite of online marketing tools, and in 2005 the company was renamed Obeo. Since 2005, Obeo has been the industry innovator of interactive marketing tools that allow the consumer to engage with listing images and floorplans online. Thus, 2010, Obeo released it's "See You There" brand, to represent these interactive tools. Now, Obeo is releasing a whole new brand, called "Smart Marketing. Delivered." According to Mike Haugen, President of Obeo, "The real estate industry is entering into a new era. There are loads of vendors and marketing products, but very few of them are synergistic. Most agents end up dealing with multiple vendors, using multiple dashboards, and spending way too much time and money to market a listing. Obeo is on a mission to change that with a large variety of synergistic product and service offerings. Better yet, Obeo bundles and automates them with a service called EasyEdge, that saves the real estate professional both money and time." Grant Bigler, Vice President of Sales for Obeo, went on to explain that Obeo's synergistic tools include everything from single property websites and floorplans to mobile lead generation and search apps. He explained that, "Data synchronization is truly the key ingredient. It allows Obeo to not only automate the creation of the marketing content, but to keep it updated for the lifetime of the listing". That means you'll no longer need to upload images or log into 4 different dashboards to make a simple price change. I think you'll agree, that does sound like smart marketing! Automation works! Studies show that 58% of top-performing companies, have adopted marketing automation. Furthermore, 63% of companies that are outgrowing their competitors have adopted automated marketing. That could be because automation gives you the time to do what you do best; Sell real estate. Mike Haugen, President of Obeo, concluded "I am excited about the new messaging and our renewed focus on delivering world class marketing tools to the Real Estate Industry. We see a significant opportunity in bringing this highly fragmented industry together. We have a broad and deep national customer base that has been built over the last 15 years by delivering quality and innovative solutions. Obeo will continue to broaden its solution set through both partnerships and acquisitions of new technologies." Download Obeo's Real Estate marketing infographic here. Click here to learn more about EasyEdge.
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RealBiz Media Group, Inc. Releases EzFlix Agent Mobile App in Google Play Store for "Alpha testing"
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RE/MAX Expands Digital Marketing Capabilities
DENVER, CO, October 1, 2014 – RE/MAX, LLC will significantly expand the digital marketing content it provides its 75,000-plus agents in the U.S. and Canada. The Premium Services package provided by Imprev is now available at no additional cost to agents using the award-winning RE/MAX Design Center, a web-based marketing tool. The Premium Services package includes two-dozen highly targeted digital and print drip marketing campaigns, as well as Single Property Websites and YouTube compatible listing videos. "The new content available through Design Center will provide another competitive advantage to our agents," said RE/MAX, LLC CEO Margaret Kelly. "This valuable tool continues to revolutionize agent marketing with innovations that leverage the power of the RE/MAX brand." The RE/MAX Design Center is a comprehensive marketing platform that enables agents to connect with consumers through mobile, social, video in addition to traditional marketing channels, with a broad array of digital and print marketing content – all in one application. "RE/MAX agents know that success comes from connecting with and engaging home buyers and sellers and their Design Center has been at the core of that strategy for nearly a decade," said Imprev CEO Renwick Congdon. "RE/MAX was at the forefront of the industry when it debuted the Design Center and remains there because of the highly collaborative, long-term relationship we enjoy. RE/MAX has been a great partner over the years and everyone at Imprev is proud of the work we've done together." Congdon notes that the new RE/MAX email and print drip marketing campaigns speak to the interests of target demographics including active sellers, move up buyers, real estate investors, downsizers and more. The newly designed Single Property Websites give RE/MAX agents the ability to showcase properties in a familiar and interactive way, while the new YouTube listing videos were inspired by the RE/MAX "Dream with Your Eyes Open" advertising campaign. These additions come on the heels of recently created digital listing presentations for RE/MAX and The RE/MAX Collection for luxury properties. The eMagazine-style listing presentations allow agents to interact with prospective sellers on a tablet device. There is also a recruiting presentation designed specifically for brokers. About the RE/MAX Network RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 96,000 agents provide RE/MAX a global reach of more than 95 countries. Nobody sells more real estate than RE/MAX. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a subsidiary of RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $140 million for Children's Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com.
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CENTURY 21 Real Estate Signs National Marketing Agreement as First Real Estate Sponsor of SeniorHousingNet.com
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Real Estate Agents Can Increase Exposure and Leads by Using New Co-Marketing Feature With Top Lenders
  SAN FRANCISCO, September 17th, 2014 –Trulia a leading online marketplace for home buyers, sellers, renters, and real estate professionals, will now provide an option for mortgage lenders and agents to share marketing expenses through joint advertising on Trulia, generating valuable exposure for both with home buyers. With the new feature, an agent and lender agree to co-market together on Trulia. Trulia profiles for the agent and lender are linked to allow exposure alongside each other on Trulia and billing is split based on the agreed upon percentage. "How agents invest their marketing dollars is essential to their success. By adding the co-marketing feature, we are helping agents take their investment on Trulia further, while enabling them to provide more value to their clients," said Dan Hang, Vice President of Business Products, Trulia. "Agents and lenders who co-market together gain additional exposure while also providing both home search and financing services to new clients they meet on Trulia." The co-marketing feature is designed to generate value for multiple groups, including consumers, agents, brokers, and lenders in the following ways: Consumers can access leading agents and lenders all in one place. Agents are able to increase their exposure on Trulia. Lenders get the chance to co-market with agents and generate additional exposure on Trulia with home buyers. Brokers and franchisors build their local brand presence through agents using the feature. An agent and a lender can share up to 50% of a new advertising order, and the frequency with which the lender will appear on Trulia is proportional to the lender's spend. Agents can co-market with one lender or multiple lenders. And they can either maintain current spend levels or increase their investment on Trulia to increase visibility in specific areas. When lenders co-market with an agent on Trulia they appear on the agent's featured listings and profile page, in front of Trulia's large consumer audience, which hit 57 million unique visitors in July of 2014. There is no limit to the number of agents that a lender can partner with, meaning the more co-marketing relationships a lender has, the more exposure the lender will generate. In addition to the exposure, lenders can also receive leads from Trulia if consumers request a loan pre-qualification in a market where the lender has partnered with an agent. If you're interested in learning more about this offering, please visit: http://agents.trulia.com/lendercomarketing. ABOUT TRULIA INC. Trulia (NYSE: TRLA) gives home buyers, sellers and real estate agents all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides engaged home buyers and sellers essential information about the house, the neighborhood and the process while connecting them with the right agents. For agents, Trulia, together with its Market Leader subsidiary, provides an end-to-end system that enables them to find and serve clients, create lasting relationships and build their business. Founded in 2005, Trulia is headquartered in San Francisco with offices in New York, Denver and Seattle. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.
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Terabitz Relaunches Leading Local Websites to Compete with National Portals
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RealBiz Media Group, Inc. Announces National Contracts
FT. LAUDERDALE, FL, August 20, 2014 -- RealBiz Media Group, Inc., the leader in video marketing services for real estate, is pleased to announce that it has entered into contracts to provide its video marketing services to two national real estate franchises controlled by Realogy Holdings Corp., a global leader in residential real estate franchising with approximately 13,500 offices and 251,000 independent sales associates doing business in 104 countries around the world. Full terms of the agreements were not released; however, the combined contracts span a two-year term with associated revenues in excess of $1 million dollars. A few of the highlights include: Creation of nearly 1 million videos per year utilizing its patented conversion process Automated image up-scaling on over 2.5 million pictures monthly Creation of over 75,000 listing video microsites per month for agents to distribute to their connections via email and social media Specialized enhancements to support and improve agent marketing in traditional media RealBiz's patented 'shoot-and-stitch' technology was originally developed and used in Kodak and Pentax digital cameras that allowed for the easy creation of photo virtual tours. RealBiz quickly grew to become one of the top three virtual tour service providers in the real estate industry. To address the changing habits of homebuyers looking for real estate online, RealBiz enhanced its technology to a video-based format. Through its newly developed suite of video products such as its hosted video content management system for Brokers called MVAs, its video website product for Agents called NestBuilder, and its mobile video app called ezflix, RealBiz offers the entire real estate industry a unique new way to engage homebuyers online. "It is gratifying to see our services being adopted by key players in the real estate industry," stated William Kerby, CEO, RealBiz. "Our efforts over the past 18 months have been directed towards developing and integrating video with social media to allow agents a better way to attract and service their customers. While the complete integration of products will occur later this quarter, we have advanced to the point where we're delivering real estate agents and brokers true online marketing success." This video highlights some of the benefits realized by agents using RealBiz's services. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company with proprietary scalable video processing technology that makes it the leader in online video marketing services for real estate. Its client base includes more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal NestBuilder.com, an agent-only video marketing platform known as NestBuilder Agent, a social media marketing service called ReachFactor, a television video on demand network, a growing MVA network, Virtual Tours and Mobile Apps. The company enjoys access to the nation's largest real estate companies with numerous approved vendor and national contracts.
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Berkshire Hathaway HomeServices California Properties Joins the RESAAS Platform
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Greater Fort Lauderdale REALTORS® Selects RealBiz Media Group to Power Video Listings Marketing Service
Ft. Lauderdale, FL, July 16, 2014-- RealBiz Media Group, Inc., the leader in online video marketing services for real estate, announced today that it was selected by the Greater Fort Lauderdale REALTORS® ("GFLR") to provide its video listings marketing platform to all of GFLR's members. Per the terms of the agreement, every GFLR member agent will get the base version of RealBiz's patented video listings marketing service at no charge and enjoy heavily discounted premium online marketing services. Cisco recently released a report that highlights the growing consumer appetite for video on the Internet. They found that 78% of all Internet traffic in the US is already video and anticipated that video will make up 84% of US Internet traffic by 2018. "We believe it's imperative that our members have access to the most cutting-edge and relevant products on the market," stated Marnie E. Allen, e-PRO, GRI, President of Greater Fort Lauderdale REALTORS®. "We selected RealBiz because they have the most scalable video marketing service and they were the only ones with the infrastructure to provide the hands-on training and education that agents need to really take advantage of the powerful service." Per the agreement, RealBiz's services become immediately available to GFLR's members through the GFLR member portal at www.r-world.com. RealBiz will host regularly scheduled webinars and classroom trainings for GFLR's members to help them understand how online marketing is evolving and how agents can position themselves for success. "Our MLS partnerships are not just about delivering technology and signing up agents -- we're concerned about agent success. " stated Steve Marques, President and Chief Revenue Officer, RealBiz Media Group. "Agents will only gain more online visibility if they understand how to use the tools they have; we're excited to share our marketing expertise with GFLR's members through this innovative classroom training format." About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company with proprietary scalable video processing technology that makes it the leader in online video marketing services for real estate. Its client base includes more than 350,000 real estate agents and brokers. The company provides a series of products including consumer portal NestBuilder.com, an agent-only video marketing platform known as NestBuilder Agent, a social media marketing service called ReachFactor, a television video on demand network, a growing MVA network, Virtual Tours and Mobile Apps. The company enjoys access to the nation's largest real estate companies with numerous approved vendor and national contracts. About Greater Fort Lauderdale REALTORS® Greater Fort Lauderdale REALTORS® is the largest Broward-based professional association of real estate brokers and sales associates conducting business throughout South Florida while focusing on Broward County. GFLR provides multiple listing services (MLS), educational programs, ethical guidance and other services that enable licensed real estate professionals to help people buy and sell homes in Broward County and throughout South Florida. For more information visit: http://www.r-world.com.
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RESAAS Launches AdSAAS™, Its Proprietary Advertising Engine
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RealBiz Media Group Update on Agent Marketing Tools
FT. LAUDERDALE, FL, May 29, 2014-- RealBiz Media Group, Inc. the leader in home video tours, has seen steady growth over last 45 days since introducing its latest Nestbuilder Agent and MVA video platforms. These products provide real estate professionals a simple, inexpensive and eloquent video marketing solution that allows agents to reach, engage and better service consumers in their home search endeavors. Larry Curasi – Broker/Owner of ERA Curasi in Montgomery, NY was one of the first brokers to engage with the new MVA product and has the following comment - "We are very excited to be a part of this unique video marketing opportunity and have already obtained direct leads through these efforts. The additional features along with the excellent customer service provided with it keep us in the forefront of technology that will assist us with gaining market share and increased listing exposure. We are confident this new application will help us grow our business." Since launch the company has seen growth in the following key areas: Video Based Marketing Platforms 15,350 active agents using MVA and Nestbuilder Agent 24,000 Videos published daily in support of agents products Virtual Tour Based Platforms 24,637 active agents using Realbiz Virtual Tour products 113,092 total active published listings Nestbuilder.com consumer site Hosts roughly 1.6 million videos Average Visit Time spent on site : 6:53 (minutes) Pages per visit: 4.80 Return Visitors: 51% Page views: Increased 196% over last month Alexa ranking jumped over 100,000 positions to 128,061 ranking A link for a short video overview of our video platforms is below: https://vimeo.com/96239440 Realbiz CRO Steve Marques stated, "While there is clearly a lot to be done, early indications for adoption of our marketing platforms are very encouraging. We are also optimistic about the prospects of accelerating our products through our recently announced acquisition of ReachFactor and the letter of intent for partnership with zipLogix. These companies are trusted resources for more than 600,000 real estate agents and brokers" About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal http://www.nestbuilder.com, an agent-only platform known as Nestbuilder Agent, a television video on demand network, a growing MVA network, Virtual Tours and Mobile Apps. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts.
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RealBiz Acquires ReachFactor to Enhance Agent Marketing Tools
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Lone Wolf Real Estate Technologies purchases eWebEngine Internet Marketing Solutions
LAS VEGAS, NV, May 20, 2014 -- Lone Wolf Real Estate Technologies Inc., the largest supplier of real estate brokerage management software in North America, announces the purchase of the eWebEngine Internet Marketing Solutions from Reflect Resources, LLC. The purchase expands the privately-held company's offerings to real estate brokerages and real estate agents for website tools and lead generation. "A true end-to-end technology solution is what real estate brokerages are looking for and with the acquisition of eWebEngine, we will continue to enhance our globalWOLF product line-up," said Lorne C. Wallace C.A., CEO of Lone Wolf. "Over half of the eWebEngine clients are already using our brokerWOLF solution and the joining of websites and lead generation on the front end to the accounting on the back end truly gives our clients what they need to run an efficient, successful brokerage." Lone Wolf Real Estate Technologies adds the eWebEngine program to its suite of brokerage tools: brokerWOLF for back office operations, WOLFconnect for the virtual office and globalWOLF for the public office of the real estate brokerage. The combined customer list now services almost 10,000 real estate offices throughout the United States and Canada. Bill Boyer, the Vice President of the eWebEngine operation, adds that "we are excited to join the Wolf Pack and drive enhanced value to our long-term clients by integrating into the other Lone Wolf tools. Our goal has always been to deliver a great customer experience for our clients and their website needs. With Lone Wolf, we will have the resources to continue our drive to that goal." About Lone Wolf Real Estate Technologies The Lone Wolf suite of products includes the industry standard brokerWOLF product covering transaction processing, deal management, agent billing, accounts payable, escrow accounting and general ledger. The globalWOLF product provides award winning customizable office and agent websites along with lead generation and drip marketing capabilities. The WOLFconnect product provides a company extranet, showing solutions, message and e-mail capabilities along with a myriad of functions designed to replicate the physical bricks and mortar real estate office in the virtual space. Wolf Tracks membership management provides organizations such as franchisors and real estate boards with the ability to track and bill for membership management along with data collection.
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Realbiz Releases New Website Highlighting Agent Marketing Tools and Supporting Case Study for Century 21 Hometown Realty
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SmartZip Extends Predictive Marketing Platform to Facebook News Feed Ads
PLEASANTON, CA, May 14, 2014-- SmartZip Analytics, Inc., a leader in analytics-powered targeted marketing for real estate businesses, has now extended its solution to include advertising on Facebook News Feeds. This enhancement automatically puts the real estate agent's or broker's brand right on the Facebook pages of specific homeowners identified by SmartZip's proven predictive models as mostly likely to move. SmartZip's predictive marketing solution, called SmartTargeting, brings big data, predictive analytics, and marketing automation together to help real estate agents identify and connect with the best home seller prospects, enabling them to win more listings. With this extension of SmartTargeting's social advertising to Facebook, agents' brands are placed front and center where Facebook users spend the most time: their News Feed. "One of the great things about SmartZip is their dedication to remaining cutting edge with respect to finding new ways to keep my name and profile, as a Realtor, in front of possible Sellers," said George Fotion of Call Realty Company. "Prospecting is a daunting, yet necessary task and anything that can help me reach more quality prospects, is a great thing. The new Facebook News Feed ads are a great way to gently remind the homeowners in my farm that I'm here ready to serve." Facebook News Feed ads strongly supplement the existing Facebook display (Right Hand Rails) ad formats that were introduced earlier this year on the SmartTargeting platform. "Facebook News Feed ads have unique characteristics that go beyond traditional display advertising," said president and CEO, Avi Gupta. "Since they appear persistently in the user's stream, each ad is typically viewed repeatedly and can also be shared virally with friends and neighbors." The SmartTargeting platform is composed of three precisely targeted online ad channels, all intended to put the agent's brand proactively in front of the best prospects, giving agents a competitive edge and building their trust with future sellers: SmartZip Online Ad Targeting – Agent-branded ads are served to targeted home seller prospects while they browse thousands of top internet sites. SmartZip Social Ad Targeting – Agent-branded ads are served to targeted homeowners right on their Facebook pages: both within their News Feed, as well as along the right hand side. SmartZip Ad Retargeting – Agent-branded ads are served (across online and social) to homeowners that respond to any marketing campaign sent out by SmartTargeting, to automatically nurture such respondents on behalf of the agent. To learn more about SmartZip, visit http://www.smartzip.com or call 888.402.7960. About SmartZip Analytics, Inc. SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip's SmartTargeting platform offers an integrated solution that can identify top prospects accurately and help reach them through precisely targeted online and offline marketing channels. In addition, leading national real estate companies, including Realtor.com, Homes.com, ZipRealty.com, Foreclosure.com, HomeSnap, RealtyStore.com and others rely on SmartZip's best-of-breed analytics for their online businesses. SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.
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RealBiz Media Group Announces Business Update
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RealBiz's Latest MVA Release "A Hit" With Brokers
FT. LAUDERDALE, FL, April 29, 2014-- RealBiz Media Group, Inc. is pleased to announce it has completed testing with its Enterprise clients for the Version 3 Micro Video App (MVA), which currently deploys more than 100,000 new and updated listings a week. Broker acceptance and sales within its Enterprise customer base are accelerating. Realbiz first released their MVA platform in early 2014 to several Enterprise clients, including ERA Franchise Systems LLC. The new MVA release allows Franchise Broker offices to upgrade to the new service for a yearly fee ranging from $3,000 to $6,000 per office (dependent on office size). Numerous broker offices have already signed up for this new ERA Broker Premier Program, which has hundreds of offices nationwide, plus broker locations across the country. The latest version gives agents the ability to add pre/post personal cameos to the video listing video using the spots to highlight the listing and company, promote the agent, emphasize the neighborhood/community, and increase recruitment and lead generation. Additionally, the platform includes advanced analytics and one-click social media connections and SEO enhancements aiding agents with ranking and lead generation. The new video app features enhance the white-labeled real estate agent marketing and sales multi-media tool, which expands the agents' abilities to develop and distribute engaging video-driven marketing communications via social media platforms and email. "Our company has spent years developing unique video marketing toolsets that both fulfill the needs of our larger Corporate and Broker accounts (via the MVA Enterprise program), while still addressing the challenges the individual agent faces through a very affordable Nestbuilder Agent Video Channel. Both programs provide new options for brokers and agents to gain control over their lead generation and give them total control over their Video Marketing programs. Client results are our priority, because their success translates to our success as a company. We are truly excited to launch our programs and believe that the platforms are priced to make it a win/win," said Steven Marques, President and CRO. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 350,000 real estate agents and brokers. Through its wholly owned HomeTourNetwork operation, the company provides a television video on demand network, a growing MVA network, consumer portal www.nestbuilder.com and an agent only platform known as Nestbuilder Agent. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs.
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VScreen Launches Automated Listing Video Platform for Brokers
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RealBiz Media Group Completes "Beta"
FT. LAUDERDALE, FL, Apr 15, 2014-- Nestbuilder.com, the online real estate video channel of RealBiz Media Group, released its "new look" consumer website after completing a 90 day "Beta." The redesigned site allows consumers a simpler viewing experience and more functional search and with enhanced speed, improved video display, maps, blogs, real estate news, and consumer share and save features. Additionally, Nestbuilder will incorporate video advertising through its previously announced ad insertion program with Nativo. The site is now showcasing 2 million homes with the majority of listings being enhanced with video by RealBiz's patented video creation technology. This "new look" of the consumers' site boasts the largest video home listing content available on-line in North America. The biggest winner in the "new look" is the real estate industry, which is now realizing Nestbuilder has an agent-only platform that includes a virtual office and a host of marketing tools designed to reach the consumer directly in order to boost their business. Unlike other real estate sites, Nestbuilder.com encompasses both consumer and real estate agent platforms. Nestbuilder Agent has been pre-populated with over 350,000 agent pages ready to be claimed by real estate agents and brokers so that they can begin their personalized video marketing solution. Initially agents will receive a 45-day free trial of services and can then opt to use enhanced agent platforms ranging from $10 to $50 per month. The site provides enhanced services that include advanced social searches; video listings, agent mobile apps, and the Home and Away Club, all of which are all launching this quarter. Nestbuilder Agent has been purposely designed to capture business from a segment of the real estate industry that is all but forgotten by other on-line platforms. Over 800,000 agents that do not have listings are expected to benefit by marketing themselves and their services on Nestbuilder Agent. The link below provides a snapshot of some of the Nestbuilder and Nestbuilder Agent functionality: http://webinar.nestbuilder.com/AgentUpdate02.mp4 "This site is designed specifically as an agent's virtual office with the marketing products, services and enhanced video functionality needed to provide results at a very affordable price," stated Steve Marques, President and CRO of RealBiz. "Furthermore, I believe we have struck a balance between agent affordability and meeting the company's objective to drive real revenue growth." About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base includes more than 250,000 real estate agents and brokers. Through its wholly owned Home Tour Network operation, the company provides a television video on demand network, a growing MVA network, and an existing Virtual Tour network. The company enjoys access to the nation's largest real estate companies with numerous approved vendors and national contracts, both key to its future development programs.
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