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CENTURY 21 Takes to Social Media to Promote "Shark-Free" Listings for Homebuyers Who Fear Fins
Seeing too many sharks on TV this week? Century 21 Real Estate is helping shark-fearing homebuyers relocate to Northern Kansas - the farthest location from the two coasts MADISON, N.J., July 29, 2019 -- During a week that expects to see shark stories making waves across social media, Century 21 Real Estate LLC has announced today that it wants to help those closest to the coasts escape the threat of being shark bait. Throughout the week, the brand will be responding in real-time to anyone on social media that expresses their fear of sharks with helpful home listings located in the farthest spot from the coasts: Northern Kansas. "There have been zero shark attacks reported in Northern Kansas, which makes it a great place for anyone with a fear of sharks to call home," said Mike Miedler, president and CEO, Century 21 Real Estate LLC. "While we are clearly trying to have some fun with this during a week where so many people are expressing their love and fascination for sharks, the reality is that every homebuyer has their own unique list of features they are searching for in a home. Promoting "Shark-Free" listings is a great reminder to all CENTURY 21® affiliated agents to work tirelessly on behalf of their clients to find the perfect property that fits all of their specific, and sometimes unexpected, needs." "Shark-Free" listings in Northern Kansas are real properties listed by CENTURY 21 affiliated agents and available to be purchased now. They include: 331 West 3rd Street, Junction City, KS 1424 Elm Creek Drive, Junction City, KS 1246 Miller Drive, Junction City, KS 407 Dogwood, Wakefield, KS 201 Elm Street, Wakefield, KS Local CENTURY 21 affiliated agents in Northern Kansas are helping create custom video content that will be shared on social media as part of the "Shark-Free" listings promotion. "I couldn't be more excited to be able to offer my clients national exposure for their listing," said Becky Willmann, CENTURY 21 System member. "Being able to leverage a national brand and household name like "CENTURY 21" in a clever and engaging way is one of the reasons why I joined CENTURY 21 Gold Team-REALTORS®." To keep up with the CENTURY 21 "Shark-Free" listings social media campaign featured on Twitter, be sure to follow @Century21 and if you're interested in one of the listings for sale in Northern Kansas, contact a local affiliated CENTURY 21 real estate agent by visiting century21.com. About Century 21 Real Estate LLC The approximately 129,000 independent sales professionals in approximately 9,700 offices spanning 82 countries and territories in the CENTURY 21 System live their mission everyday: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and always elevating, the CENTURY 21 brand is helping its affiliated brokers/agents to be the first choice for real estate consumers and industry professionals worldwide.
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Climb Real Estate Embraces the Power of Marketing Automation by Imprev
New Service for Agents Streamlines Process to Promote Listings (and Generate More Business) BELLEVUE, Wash., June 17, 2019 -- Imprev, a leader in real estate marketing automation services, is proud to announce a partnership with Climb Real Estate. Climb is an innovative full-service residential real estate brokerage that leverages the latest technology to serve clients in emerging, established, and luxury neighborhoods in San Francisco and around the Bay Area. This partnership will make it easy for agents to promote their listings and generate more business. "Our agents trust us to research and test best-in-class technologies for them so they can focus on the big picture activities of real estate," says Eric Kjome, head of marketing for Climb. "We take our role very seriously and make it a top priority to give our agents the best options available in the market. Imprev meets our standards beautifully, giving agents a one-stop, user-friendly solution to promote all their listings." As one of the most innovative brokerages in the country, Climb holds a high bar in selecting partners and choosing the right vendor. Choosing Imprev to deliver marketing automation to Climb agents was a huge undertaking. Imprev was a clear leader in this space as they offer a powerful service that completes all the time-consuming creative collateral work an agent needs to power their business. This service will allow agents to quickly access branded marketing collateral to win and close new and existing business through digital, social and print marketing channels. The assets are tailored to major listing events, including an upcoming open house or when the property has been sold. Additionally, whenever there is a change to the listing, the assets are automatically updated and re-delivered to the agent throughout the life of the listing. "The scalability that Marketing Automation will help us achieve impressed us from the start," says Christine Kim, president of Climb (Bay Area). "The service allows us to provide our growing number of agents with top-tier marketing support. It also helps us to consolidate the number of tools we need to offer agents, simplifying their marketing experience and reducing the threat of tool fatigue." "The beauty of Marketing Automation is that it easily scales to meet the needs of a thriving business. As Climb Real Estate grows, it can continue to provide quality service to agents without comparable increases in overhead," says Bill Yaman, president and chief operating officer of Imprev. "Brokerages and franchises of today face shrinking margins and increased competition, but with the power of technology, they can effectively protect profitability while providing immense value to agents." About Climb Climb Real Estate® was founded in 2010, acquired in 2016 by Realogy's NRT LLC, the country's largest residential real estate brokerage company. Climb Real Estate is currently located in the Bay Area with six offices and more than 200 sales associates and is positioned to expand nationally in 2020 as part of the Realogy Franchise Group®. A brand created by agents for agents, Climb combines an agent-centric model with innovative products, tools and services for their diverse group of brokers and agents. With a focus on serving the connected generation of brokers, agents and consumers, the Climb Real Estate brand delivers a more flexible and mobile-first real estate experience. Together, Climb Real Estate and the businesses of Realogy serve more aspects of the real estate transaction than any other entity. About Imprev Many of the most respected brands in real estate trust Imprev's Marketing Automation Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including franchises RE/MAX, LLC, Coldwell Banker® Real Estate, Corcoran Group, and NextHome, as well as top brokerages including Douglas Elliman Real Estate, Berkshire Hathaway HomeServices Fox & Roach, Edina Realty, and Hunt Real Estate. Imprev also powers marketing automation for Homes.com. Discover more at www.imprev.com.
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Howard Hanna's Buy Before You Sell Program Encourages Buyers and Sellers to 'Move Faster'
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Ayre/Rhinehart Realtors Launches Listing Advertising Campaigns with Adwerx Enterprise for the Greater Midland Area of Michigan
Ads will be customized through the Adwerx Enterprise Automated Listing Advertising Program Durham, N.C. -- Ayre/Rhinehart Realtors, an independent brokerage in Midland, Michigan, has adopted the Adwerx Enterprise Automated Listing Advertising Program to create local ads for all new properties. Ayre/Rhinehart Realtors was founded in 1974 and has 41 full-time agents serving the Great Lakes Bay Region. Each home listed with Ayre/Rhinehart Realtors will receive a two-week automated ad campaign that is generated through Adwerx Enterprise as soon as it is publicly listed for sale. These advertisements contain a listing photo, agent contact details, brokerage branding and a link to the listing. By combining these ads with traditional exposure, agents are able to maximize the exposure of each listing. "We believe our clients' needs come first! Sellers deserve to have the best representation possible which includes skillful negotiating, being trusted advisors and state of the art marketing," said Linda Owen, Co-owner and Managing Broker at Ayre/Rhinehart Realtors®. "Our experienced, full-time agents are proud to lead the Midland Area market and provide their clients with professional service and targeted digital marketing." The Adwerx Enterprise Automated Advertising Listing Program has become widely adopted in the U.S. and Canada, providing agents with localized ads that appear on the sites that clients and potential buyers visit daily. Agents using the program report a high level of client satisfaction as they discover their homes advertised across the internet. About Ayre/Rhinehart Realtors® Real Estate is a People Business...Our Strength is Our People! This slogan has been a guiding principle for Ayre/Rhinehart Realtors. Founders Jim Ayre and Dick Rhinehart recognized that quality real estate service begins with quality, full-time agents. Coupled with advanced technology and our relationship with Leading Real Estate Companies of the World for global reach, our agents continue to provide the best care possible to our clients. Our timeless values of honesty, integrity and good old-fashioned hard work has made us leaders in the Midland Area real estate market. Introducing the latest advances in technology to our clients is just another value we continue to bring as we place the needs of our clients first! https://www.arhouse.com/ About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 150,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. Plus, NAR members receive 15% additional impressions on Adwerx campaigns, which can be combined with other eligible discounts. This exclusive benefit is available through the National Association of REALTORS®' REALTOR Benefits® Program.
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The Studio Makes Its National Debut
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Windermere Real Estate Launches 'All in, for you' Branding Campaign
Seattle – Windermere Real Estate has officially launched a new branding campaign on the heels of the company's brand refresh that was completed in 2018. The "All in, for you" campaign is the next step in bringing the refreshed Windermere brand to life by amplifying the company's unique "why." Told, in part, through real life stories generated by actual Windermere agents, the "All in, for you" campaign sets out to illustrate Windermere's unique culture, and what has drawn both agents and clients to it for nearly 50 years. "We're lucky to have a brand with such a rich legacy, but we have to continue to innovate and press forward," said Windermere president, OB Jacobi. "The brand refresh that we did last year was part one of Windermere's brand story; part two is about bringing our stories to life and showing our clients how we're 'all in', for them." Development of the "All in, for you" campaign was led by Windermere Vice President of Marketing, Julie Dey, and Portland, OR-based global design firm, Ziba Design, whose clients include companies, such as FedEx, P&G, Adidas, REI, and Intel. Ziba started the year-long process by conducting interviews and holding focus groups with Windermere agents, franchise owners, and staff. They also interviewed past buyers and sellers to better understand the experience of working with a Windermere agent. "We needed to speak directly with consumers to understand what people want, where real estate is headed, and the differentiated value that Windermere agents provide," said Rob Wees, Creative Director at Ziba, adding, "Real estate is an infrequent, emotional, and complicated process. And every experience is so different." "In an era of technology and convenience, we wanted to show the public the real value of working with a Windermere agent—one that shows how compassion, expertise, advocacy and an over-commitment to service can help people through an incredibly important moment in their lives," said Wees. Components of the "All in, for you" campaign include TV, print, digital marketing, out-of-home advertising, and partnerships with key media companies to create unique content opportunities. To kick-off the campaign, TV ads will begin running March 21 in the Seattle market. "While some real estate companies are telling what is essentially a technology story about ones and zeroes, our story is more about connecting humans with their dreams. And it's a story we can't wait to tell," said Dey. About Windermere Real Estate Windermere Real Estate is the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than $38 million towards improving lives in the communities where we live and work. For more information, visit windermere.com.
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MoxiWorks Signs New Partner, LiveBy to the MoxiCloud Open Platform
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Better Homes and Gardens Real Estate Launches No-Cost Automated Social Media Advertising for Every Brand Listing
Brand Listings Appear Front and Center in the Social Media Feeds of High-Value Prospective Clients with the Click of a Button MADISON N.J. (Jan. 28, 2019) — Better Homes and Gardens® Real Estate LLC announced today the official launch of Boost by HomeSpotter-- a fully brand-funded social media advertising service-- to its affiliated agents in the United States, Canada and Jamaica, in partnership with digital marketing company HomeSpotter LLC. Through this innovative marketing platform, the brand is covering the cost of multi-day, targeted social media advertisements for all brand listings, empowering affiliated sales professionals to stretch their own marketing dollars in new and innovative ways. The program offers premium placements of affiliated agents' listings in targeted social media feeds. While other programs prioritize general banner ad placements in broad digital campaigns to build impression quantity, the Better Homes and Gardens Real Estate program offers in-feed advertising within Facebook and Instagram, which favor both impression quality and reach.The program's social media listing advertisements are supported by an intelligent, data-driven algorithm reaching up to 2,000 individuals identified as likely homebuyers based on specific property and demographic criteria. Affiliated Better Homes and Gardens Real Estate agents can easily engage in the conversations with prospective clients as they receive automatic notifications from the program when an individual comments on, likes, or shares the agent's post. This allows for two-way, instant communication with the goal of forming relationships and transforming leads to sales. "All agents and sellers deserve their listings to have the most comprehensive marketing campaigns possible," said Jennifer Marchetti, chief marketing officer, Better Homes and Gardens Real Estate. "Our affiliated agents can now walk into every listing presentation with extreme confidence knowing they are supported by an automated, data-driven, effective marketing campaign funded by their brand, allowing them the opportunity to put their own, hard-earned dollars into expanding their marketing initiatives further than they could before." When a new Better Homes and Gardens Real Estate listing goes on the market, the listing agent will receive a branded email with a pre-generated advertisement for the listing that can be approved and scheduled to launch in less than 10 seconds. Ad headlines and content are automatically chosen to maximize engagement and optimize traffic, clicks and leads. The advertisements feature a photo of the home, key content, the Better Homes and Gardens Real Estate company and agent branding, which includes their headshot and contact information. The proprietary algorithm has already been optimized based on the home's location, price and key features to ensure advertising efficacy on Facebook and Instagram. Affiliated agents have the power to further customize their advertisements using their knowledge of the listing thanks to personal dashboards and deep integrations with the brand's data platforms.Better Homes and Gardens Real Estate brokers and managers can review and track the campaigns for listings in their offices or companies to help support the agent's success. With the national launch of this program, the brand's network of more than 12,000 affiliated agents can compete for listings with the advantage that their brand partner is supporting their efforts with data-driven, automated, listing-specific social media advertising in their target markets. After the three-day boost period, affiliated agents have the option to extend the customized campaigns at a significant discount. Initial results of the program show that affiliated agents with the Better Homes and Gardens Real Estate network have launched more than 8,000 campaigns, generating more than nine million views, approximately 15,000 social interactions, 750,000 visits to bhgre.com and 7,000 website registrations and targeted leads. To learn more about how Better Homes and Gardens Real Estate can fuel your real estate business, visit bhgre.com. About Better Homes and Gardens Real Estate LLC Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to affiliated brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. The growing Better Homes and Gardens® Real Estate network includes more than 12,000 independent affiliated sales associates and approximately 360 offices serving home buyers and sellers across the United States, Canada, Jamaica and The Bahamas. The brand announced its expansion into Australia and New Zealand in April of 2018. Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated. About HomeSpotter HomeSpotter LLC is the industry-leading software product suite for real estate agents, brokers, and MLS providers to build and strengthen customer relationships. Boost automates digital marketing at scale, enabling agents to expand their spheres and impress sellers. Connect gives buyers amazing branded search and agent collaboration tools to carry in their pocket. Spacio's intelligent open house solution streamlines outdated real estate processes and captures every opportunity. HomeSpotter is headquartered in lovely Minneapolis, MN, with offices in Los Angeles, New York, and Vancouver.
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Imprev Marketing Automation Created 14.7 Million Digital and Print Marketing Assets for Clients in 2018
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Over 1 in 10 Homes Listed in the U.S. Have Digital Ads Powered by Adwerx Enterprise in 2018
Leading automation provider provides customized advertising for 10% of all homes for sale Durham, North Carolina — Adwerx, the leading provider of automated digital advertising for the real estate industry saw automated advertising usage increase 60% in 2018, fueled by its expansion of the Automated Listing Advertising Program. Adwerx delivered a total of over 2 billion impressions for all customers using the Adwerx service to deliver their localized and personally branded ad campaigns, a 193% increase in impressions over the previous year. The unique service provided ads for over 10 percent of all homes listed in the United States last year, and was adopted by 67 new brokerage customers in 2018. "Sales are skyrocketing because of our unique offering," said Jay Hall, Chief Revenue Officer at Adwerx. "Firms establish an automated digital advertising baseline, and because agents experience the value of digital advertising first hand they adopt additional advertising for themselves. The Adwerx Enterprise platform allows agents to create their own digital ad campaigns with just a few clicks, increasing their personal brand awareness as well as the firm's. Partner firms using the Adwerx service report an increase in their agents' productivity, while also using it to recruit new agents, and retain of existing ones." Real estate brokerages reported that 94 percent of agents believe the service will help them earn more listings. The automated listing program assures sellers that their homes are being comprehensively marketed online. Offering a personally branded advertising service for agents to market their listings has become an important tool for brokerages interested in recruiting top agents. The program has been adopted by independent real estate brokerages such as Alain Pinel Realtors® and Windermere Real Estate, as well as top Coldwell Banker, CENTURY 21, and Keller Williams franchises. Adwerx also provides advertising for RE/MAX, which was named real estate's top franchise in 2018 by Entrepreneur. Adwerx has added additional advertising products to expand the range of services it offers to existing and new clients. Beginning this month, Adwerx is now offering real estate customers the ability to automate custom advertising for Just Sold and Open House Listings. As the online industry continues to change, Adwerx products are evolving to capture consumer attention in all sectors of the connected world, from the web and social media to mobile apps and television streaming services. The success of new key partnerships, along with new product development, fueled Adwerx's strong internal growth in 2018. The company doubled its office space in the American Tobacco Campus in Durham and grew the engineering team by 50 percent to build out new products. The success of the Enterprise Automated Listing Advertising program has also led to the expansion of the Training team, a group that leads personalized workshops to teach partner agents how to utilize digital advertising to build their personal brand. Adwerx was named to Inc.'s Best Places to Work and was named to the Inc 5000 list of America's Fastest Growing Private Companies for the second year in a row and received multiple local business awards. "We believe this is going to be one of the most exciting years in history both for the company and for our industry," said Adwerx CEO Jed Carlson. "We are excited to introduce a variety of new technology offerings that take advantage of the latest techniques in advertising to reach consumers on a whole new level. This is just the beginning of what is possible for Adwerx and for any company that wants to reach people with personalized and targeted messaging." About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. In addition, all NAR Members receive 15% bonus impressions on any new or renewed ad campaigns. This exclusive benefit is available through the National Association of REALTORS® REALTOR Benefits® Program.
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Berkshire Hathaway Homeservices Koenigrubloff Realty Group First to Launch Homesnap's Facebook Dynamic Ads
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CoreLogic Acquires HomeVisit
Expands real estate marketing solutions and digital data capture capabilities Irvine, Calif., December 17, 2018—CoreLogic, a leading global provider of property information, insight, analytics and data-enabled solutions, today announced the Company has completed the acquisition of HomeVisit from Breakaway Holdings, LLC. HomeVisit is a leading provider of marketing focused real estate solutions, including property listing photography, videography, 3D modeling, drone imagery, and related services. HomeVisit currently operates in the mid-Atlantic region and, when combined with CoreLogic workflow platforms serving over 800,000 real estate professionals, is expected to enable the next generation of property marketing solutions for real estate professionals, Multiple Listing Services (MLSs), Brokers and agents across North America. "The combination of CoreLogic and HomeVisit is highly synergistic and allows us to continue to grow and expand the HomeVisit product suite on a national scale," said Frank Martell, CoreLogic president and CEO. "At the same time, the addition of HomeVisit will allow us to further augment our digital data capture capabilities." About CoreLogic CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The Company's combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed solutions. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit www.corelogic.com.
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QuantumDigital Integrates with MoxiWorks, Joins Extensive Open Platform Network
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Imprev Announces Launch of Marketing Automation for Douglas Elliman
Third-Largest National Real Estate Brokerage Offers Best-In-Class Marketing Experience for Agents BELLEVUE, Wash., Oct. 25, 2018 -- Douglas Elliman Real Estate, the third largest residential real estate brokerage in the United States (Real Trends 500), has launched a powerful service today for all agents nationwide: Imprev Marketing Automation. This widely-acclaimed service automatically delivers branded marketing content to agents throughout the listing process, empowering them to spend more time with clients and focus on creating an exceptional, referral-worthy experience. "We're thrilled to provide our agents with a best-in-class marketing service," says Scott Durkin, President and Chief Operating Officer at Douglas Elliman. "Our agents are passionate about delivering true value for clients, and our goal at Douglas Elliman is to support agents every step of the way—which includes offering innovative technology services like Imprev that give them an edge over the competition and help them be productive, effective, and successful." With Imprev Marketing Automation, Douglas Elliman agents automatically receive fully-branding marketing assets at important points in the life of an active listing, consisting of Just Listed, Open House, Price Reduced, and Just Sold content. Types of materials delivered include flyers, postcards, single property websites, social media posts, emails, and more. The service also keeps automatically-created materials up-to-date with the latest changes, such as price reductions, so materials are always in sync with the listing and compliant with real estate advertising rules and regulations. Automation saves agents from spending hours creating marketing pieces from scratch and makes it easy to leverage every opportunity to promote themselves and their business across all channels. In addition to automation, agents have access to the Imprev Marketing Center, which allows design-oriented agents to choose from pre-approved custom marketing templates. "Our automation service is like the marketing assistant every agent wishes they had. Before the agent even needs to think about it, our service has delivered the right marketing content to the agent's inbox," says Bill Yaman, President and Chief Revenue Officer of Imprev. "It's simple for agents to use the content to engage with their audience and build a future pipeline of referrals." The Douglas Elliman team is also excited about the brand protection that marketing automation brings to the table. "Imprev's service gives our marketing team amazing peace of mind when it comes to managing brand assets. We know that all our agents are receiving beautiful, brand-compliant marketing materials for all channels—print, digital, and social media—and that we didn't have to spend hours creating them," shares Durkin. "Not only do our agents look like marketing geniuses in front of clients, but our marketers also look like superheroes to our agents!" About Douglas Elliman Real Estate Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the third largest residential real estate company nationwide. With more than 7,000 agents, the company operates approximately 113 offices in New York City, Long Island, The Hamptons, Westchester, Connecticut, New Jersey, Florida, California, Colorado and Massachusetts. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 60 countries and six continents. The company also controls a portfolio of real estate services including Douglas Elliman Development Marketing, Douglas Elliman Property Management and Douglas Elliman Commercial. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, please visit elliman.com. About Imprev Many of the most respected brands in real estate leverage Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including RE/MAX, Coldwell Banker, Douglas Elliman Real Estate, Berkshire Hathaway Home Services, Corcoran Group, NextHome, and Hunt Real Estate, as well as Homes.com and MRIS. Discover more at www.imprev.com.
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Amarki Selected as Finalist for Realogy FWD Innovation Award
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BHHS PenFed Realty Launches New Listing Automation Platform
Company introduces innovative technology that automatically creates high-quality print and digital materials for property listings ALEXANDRIA, VA. OCTOBER 16, 2018--Berkshire Hathaway HomeServices PenFed Realty, one of the country's fastest-growing real estate brokerages, today launched a powerful new platform that automates the production of high-quality print and digital marketing materials for property listings, saving time and money for the company's 1,100 real estate professionals and giving them a powerful advantage in the marketplace. "As part of our overall innovation strategy, we constantly seek to provide the most powerful and effective tools and programs to help our agents grow their business and achieve success," said Mid-Atlantic CEO & President Kevin Wiles. "Our new Listing Automation Program will be a game-changer for our REALTORS® because it takes them out of the business of producing marketing materials—a time-consuming and sometimes expensive activity—and places them squarely back to doing what they love, which is helping buyers buy and sellers sell homes." Available to PenFed Realty agents in the Mid-Atlantic region, Florida and Tennessee at no additional cost, LAP "automagically" creates a complete and fully-branded marketing package for an agent's listing without the need for designers, copywriters and other marketing professionals. Created within a few hours after the property is entered into the multiple listing service, each package includes a video, virtual tour, single-property website, social media post, postcard and flyer, plus the ability to create a boosted Facebook post with just a few clicks. The package is then delivered to the agent via a mobile-friendly email (see image below) that contains links to each marketing asset. Even better, the system constantly monitors the listing for changes and milestones, such as a price change, and automatically updates all the marketing materials when the change occurs. "Taking on a new listing triggers a huge to-do list for agents that includes creating flyers, emails, websites, social media posts, and more—not to mention guiding their client through the home-selling process," said Jessica Holt, Senior Vice President of Professional Services. "Now, thanks to this technology, we can take that particular marketing workload off our agents, which translates to unprecedented freedom to focus on their clients and close more business." Agents also have access to the Listing Automation Center, a web-based portal that gives them the ability to customize the marketing materials that were automatically created by the platform. About Berkshire Hathaway HomeServices PenFed Realty Berkshire Hathaway HomeServices PenFed Realty is a full-service real estate company with an annual sales volume of almost $5 billion. The company has 2,000 agents and more than 50 offices, providing complete real estate services nationwide. PenFed Realty is a wholly-owned subsidiary of PenFed Credit Union and is a member of the Berkshire Hathaway HomeServices brokerage network, operated by HSF Affiliates LLC. We are proud to be an equal employment opportunity employer. Equal Housing Opportunity.
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BHGRE Relaunches Predictive Marketing Tool PinPoint with New Features Designed to Meet the Needs of Today's Data-Driven Real Estate Professionals
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Pacific Union International Launches Private View with $400 Million in Inventory
Pacific Union International Launches Private View™ with $400 Million in California Homes Coming to Market Public Peek of Inventory Gives Buyers a Head Start Before Homes Hit the Market San Francisco, Aug. 16, 2018 — In order to maximize eyes on a listing as widely and as early as possible, Pacific Union International, the fifth largest real estate brokerage in the by sales volume is harnessing the power of its leadership position in California to launch Private View™. Private View is a public portal that showcases listings from the day that they are put into contract as they are being prepared for off-market or on-MLS sale. Buyers and the public can access the portal by clicking on https://www.pacificunion.com/privateviewmarketplace. This allows buyers to engage earlier in the sales process with sellers and their representatives. In inventory-strapped San Francisco Bay Area markets, Private View brings listings to buyers earlier than ever, allowing them to contact real estate professionals about a home before it's listed on the MLS or is sold off market. With 20 percent of sales in San Francisco and 30 percent of sales in Los Angeles executed off market, this portal a game- changer for buyers. Today, Pacific Union is showcasing nearly $400 million in inventory on Private View. The portal includes a thumbnail photo, the listing price, and the city where a listing is located. No addresses or names are listed, hence the name Private View. Buyers looking to see what homes are coming to market can go on the portal, view listings in cities that they are interested in, and request to be connected to the real estate professional who holds the listing for more information. "The idea of Private View evolved from our approach and the success we are having with pre-marketing our listings coming soon to the market," Pacific Union International President, Southern California Nick Segal says. "As a company we're dedicated to creating a go-to market strategy that is unparalleled in the industry. The creation of our own marketplace that's not only accessible to the brokerage community but to the public too delivers on this strategy." The list of attributes for Private View is long and impressive: These are more than listings; Pacific Union is creating a marketplace that brings together buyers and sellers of real estate before the homes are widely marketed It is the first online marketplace designed for both buyers and sellers to privately view exclusively signed listings before they are widely marketed These are exclusively signed listings that are coming to market, not secret pocket listings or off-market It features Pacific Union listings in Northern and Southern California, where the brokerage has 10 percent market share of all Sellers can test a home's price before going into MLS and without accruing additional days Open to anyone to view— not only Pacific Union "The benefits of Private View to buyers are obvious, as they can be first to see inventory prior to being on the open market," Pacific Union Bay Area real estate professional Payton Stiewe says. "As for sellers, it's even more brilliant, as it allows me and my colleagues in the Bay Area to reach targeted buyers with our properties for sale in a meaningful way, well in advance of being on the MLS or appearing on Zillow and without the 'days on the market' accruing. Further, many buyers will pay a premium to purchase a home in a less competitive market than when while a home is listed widely." About Pacific Union International Founded in San Francisco in 1975, Pacific Union International, Inc. is the West Coast's premier luxury real estate brand, with 2017 sales volume of $14.1 billion. In 2018, real estate industry leaders RISMedia and REAL Trends ranked Pacific Union as the fifth-largest brokerage in the U.S. The prestigious London-based International Property Awards awarded Pacific Union "Global Real Estate Brokerage of the Year 2017- 2018." Through its 2015 acquisition of The Mark Company, the nation's leading sales and marketing firm for new urban luxury developments, Pacific Union expanded its brand to development projects from San Diego to Seattle. In 2016, Pacific Union merged with Los Angeles-based brokerage John Aaroe Group, followed in 2017 with mergers with Partners Trust and Gibson International also based in Los Angeles, and Empire Realty Associates, extending the Pacific Union brand to become the preeminent leader and ultimate California real estate company. The strategic alliance of these five powerhouses supports 1,700 elite real estate professionals in more than 50 offices throughout the West Coast. Northern California markets include San Francisco, Marin, Contra Costa, Alameda, Napa, and Sonoma counties; Silicon Valley; and the Lake Tahoe region. Greater Los Angeles markets include Beverly Hills, Malibu, Downtown, Northeast L.A., the Westside, as well as the San Fernando and San Gabriel Valleys. To extend Pacific Union's international reach, the brokerage established an award-winning, Beijing-based China Concierge program in 2013 that fully supports its Chinese investors on the mainland. Additionally, Pacific Union offers a full range of personal and commercial real estate services, including buying, selling and relocation, in addition to operating joint-venture businesses that provide rental and commercial property management and insurance services. Locally owned, Pacific Union executes with a vision for the future, an entrepreneurial mindset and an unwavering commitment to deliver exceptional service and expertise. For more information, visit: www.pacificunion.com.
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Boost by HomeSpotter Launches New Tools to Simplify Critical Broker Tasks
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EXIT Realty Enhances Its Analytics and Marketing Suite by Adding SmartZip's Data-Driven Predictive Marketing and Referral Solutions Platform
Adding SmartTargeting to EXIT's Premier Partner Program gives agents a big edge in a highly competitive listings market JUNE 14, 2018 - SmartZip, the pioneer in predictive analytics and data-driven marketing automation solutions for the real estate ecosystem, announced a strategic partnership with EXIT Realty Corp. International that provides EXIT brokers, teams and agents preferred access to SmartZip's full suite of seller prospecting and marketing automation tools. EXIT Realty offices nationwide will have access to SmartTargeting's powerful home seller analytics and targeted, turnkey marketing automation that will help them accelerate their listing wins, build their online brand, and amplify their recruiting, rebranding and retention efforts. SmartTargeting combines data-driven marketing automation, lead qualification and nurturing, and referral management in a single platform to help agents proactively identify and connect with the best home seller prospects within their own database and/or in any neighborhood across the United States early in the process and before the competition. "We are proud to join the EXIT Realty Premier Partner Program," said Avi Gupta, President, and CEO at SmartZip. "We have long been impressed by EXIT's commitment to innovation and building the most productively successful real estate organization, which has helped make them the prominent brand they are today and a perfect fit for SmartTargeting. Our proven and effective all-in-one multi-channel prospecting solution helps agents focus their time and attention to building more relevant and meaningful customer relationships that ultimately turn into more transactions, especially on the sell-side." EXIT Realty will be rolling out SmartTargeting, as part of a beta program with six brokers over the coming weeks. With full support from SmartZip's client success team including personalized onboarding, outreach, instructional live and recorded webinar services as well as phone, email and live chat support, agents within these brokerages will be well-equipped to implement the program into their existing prospecting systems and do what they do best – build relationships with the right homeowners and help them achieve their homeownership dreams. "At EXIT Realty, we believe in using technology as a tool to build solid relationships with our clients. Predictive analytics help to target the people most likely to sell, and powerful tools such as those offered by SmartZip help our agents to maximize on those opportunities. We're delighted to welcome SmartZip as an EXIT Realty Premier Partner," said Tami Bonnell, CEO, EXIT Realty Corp. International. To learn more about how SmartTargeting can help real estate agents and brokers accelerate their listing wins, visit SmartZip at http://www.smartzip.com. About EXIT Realty EXIT Realty is a proven real estate business model that has to-date paid out more than a third of a billion dollars in single-level residual income to its associates across the U.S. and Canada. EXIT Realty's Expert Marketing Suite™ including geolocation Smart Sign™ technology gives home sellers the edge in a competitive marketplace. The company's Focus on Good Health initiative promotes wellness at work and home. A portion of every transaction fee collected by EXIT Realty Corp. International is applied to its charitable fund and to-date, $4 million has been pledged to charity. For more information, please visit http://www.exitrealty.com. About SmartZip Analytics, Inc. SmartZip Analytics is a pioneering leader in predictive marketing solutions for the real estate ecosystem. Its SmartTargeting platform uses patent-pending predictive analytics, multi-channel marketing automation, testimonial management and mobile prospecting tools to identify top home seller prospects, engage them with targeted marketing, grow their online reputation and ultimately close more business faster. SmartZip's Pre-Mover Scores – with proven accuracy over the last seven years – apply several hundred hyper-local predictive models to thousands of data points on homes, homeowners and their neighborhoods to flag future home transactions within any neighborhood across the United States or in a user's own database. These analytics power SmartZip's all-in-one data-driven marketing automation system to enable real estate and mortgage companies and professionals to accelerate their business through a targeted and systematic acquisition of new, repeat and referral customers. SmartZip is venture-backed by leading investors, including Intel Capital, and is headquartered in the Silicon Valley in Pleasanton, CA.
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HGTV Aligns with LeadingRE and Luxury Portfolio for 2018 Ultimate House Hunt
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HomeSpotter Adds Automated Waze Open House Promotion
Automated Promotion for Real Estate Open Houses on the Waze Navigation App June 7, 2018 (Minneapolis, MN) – HomeSpotter has added another powerful way for real estate brokers to target market their open houses through the Boost by HomeSpotter platform. In addition to marketing to likely buyers on social media and display advertising across a broad network of websites and apps, this fully automated system can now manage open house ads on Waze's GPS navigation app. This adds the exciting ability to market to consumers who are physically near a property that is hosting an open house right then, or will be, in the next few hours. This automated solution helps big brokers drive awareness of their current open houses in real-time and also helps brokers to reinforce their brand as an innovative marketer in their region. On a recent Sunday in the Mid-Atlantic US, regional powerhouse Berkshire Hathaway HomeServices Fox & Roach, REALTORS® leveraged this platform to advertise over 700 open houses that their agents hosted. In just a few hours, Fox & Roach branding was seen over 500,000 times by drivers using Waze. Also, tens of thousands of consumers were invited to tour specific open houses when their car came to a stop and they were also very close to a property that was being held open. "Automated real-time promotion of open houses on the Waze platform represents a phenomenal branding opportunity for Fox & Roach," said Rajeev Sajja, Vice President, Digital Innovation of Fox & Roach. "This represents a great compliment to the existing Facebook & Instagram open house and listing promotion services HomeSpotter is already providing for us. We are also excited to begin promoting our coming soon listings on Waze as well." "HomeSpotter wasn't the first to introduce Waze advertising to the real estate community," said Aaron Kardell, founder and CEO of HomeSpotter. "However, we believe Waze advertising is best leveraged for promoting open houses immediately before and while they are happening. HomeSpotter provides the first automated system that allows large brokers to leverage this huge branding opportunity while assuring that they are only promoting open houses near the time that they are actually open for viewing by the general public." HomeSpotter provides an online tool for agents, teams, and brokers to get a free preview of how Boost will work for them – live with their own listing(s) – at https://homespotter.com/boost. Agents can have their first ad up and running within minutes. Or, for teams and brokers that want automation, including agent photos automatically brought in, onboarding typically happens in 1-2 weeks. About Berkshire Hathaway HomeServices Fox & Roach, REALTORS® Berkshire Hathaway HomeServices (BHHS) Fox & Roach, REALTORS® is a part of HomeServices of America, the nation's second largest provider of total home services. The company has more than 4,500 Sales Associates in over 65 sales offices across the Tri-State area. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing, and title, property and casualty insurance. BHHS Fox & Roach is the #1 broker in the nationwide BHHS network of 1400 broker affiliates. The company's sponsored charitable foundation, Fox & Roach Charities, is committed to addressing the needs of children and families in stressful life circumstances and has contributed over $6 million to more than 250 local organizations since its inception in 1995. Visit the company's website at www.foxroach.com. About Boost by HomeSpotter Boost by HomeSpotter works on behalf of agents, teams, and brokers to automatically build marketing campaigns for your listings and open houses. Boost brings together beautiful ads on Facebook, Instagram, online, and on Waze, optimized targeting, branded lead pages, and useful reporting on engagement. Let Boost do the heavy lifting, saving you time and delivering on your goals. About HomeSpotter HomeSpotter provides innovative tools to make buying and selling homes delightful. Its tools are currently licensed by more than 275,000 real estate agents throughout the U.S. and Canada, powering simpler search and communication around listings for buyers and their agents.
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The Marketing Divide: 2018 Real Estate Marketing Analysis
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NextHome CEO: "We're Raising the Bar in Real Estate Marketing"
Launches Imprev Marketing Automation to Reinforce Agents' Value to Consumers May 30, 2018 – Bellevue, WA – NextHome, Inc., the nation's fastest growing real estate franchise based in California, announced it has launched a leading marketing technology for all its agents: Marketing Automation powered by Imprev. The new service fully automates the creation of marketing content throughout the life of NextHome's listings, ensuring optimum marketing practices throughout the entire company and freeing up agents to focus on their clients. James Dwiggins, CEO of NextHome and industry thought leader, has bold goals for the company—and real estate overall. "We need to raise the bar in real estate. With the industry's lack of minimum standards and service level, more and more sellers are questioning the value of a REALTOR®'s role," he shared. The NextHome franchise has been rapidly expanding into new states since its inception in 2015, totaling 290 offices and over 2,400 agents year-to-date. The carefully-crafted, distinctive brand is a critical asset to the business, demanding a marketing solution that not only protects the brand's power, but also provides an easy way for agents to leverage that power in marketing. "At NextHome, we're passionate about empowering our agents to deliver tremendous value to their clients. That's why Imprev's Marketing Automation is such a natural fit for our brand," James continued. "With automation, agents have a repeatable way to deliver their marketing promise to clients—without wasting precious hours on repetitive, manual tasks. Imprev understands how important it is to deliver a consistent brand and marketing experience to our clients at every point in the home-selling process, which ultimately makes our brand even more valuable to an agent's business." NextHome agents can now leverage the full suite of Imprev's services: Marketing Automation and the Design Center. After agents enter a new listing into NextHome's reporting system, Marketing Automation creates and delivers marketing content for that listing until it's sold. Content is tailored around four key events—Just Listed, Open House, Price Reduced, and Just Sold—making it easy for agents to use timely, relevant content to drive leads and engage with prospects. The service also constantly monitors each listing for changes; when a change occurs, all the automatically-created marketing materials are updated so they are always in sync with the listing and compliant with real estate advertising rules and regulations. Marketing materials for each key listing event can include flyers, postcards, single property websites, social media posts, emails, and more. Each piece is fully customized to NextHome's design requirements, ensuring the NextHome brand—and the agent's brand—is immediately apparent. The consistent materials not only make the agent look like a true marketing professional in front of clients, but also help protect and reinforce NextHome's brand across all marketing channels. In addition to Marketing Automation, NextHome already provides their agents with a branded Design Center powered by Imprev, which is a one-stop marketing shop for agents filled with an extensive library of additional custom content. It completes the full marketing cycle by offering agents simple ways to promote their brand and nurture clients outside of their listings. To give NextHome agents a seamless experience, the Design Center is closely integrated with NextHome's highly-adopted intranet. "The agent is a major conduit between consumers and the franchise or brokerage. Agents manage the client relationship from beginning to end, so it absolutely makes sense to support them with proven technology services that contribute to their success, especially when it comes to marketing," said Bill Yaman, President and Chief Revenue Officer of Imprev. "Empowering agents to fulfill a brand's promise and deliver an amazing experience results in happy, loyal clients and more future revenue for everyone." About NextHome NextHome, Inc. is an independently owned national franchisor with a focus on changing the way consumers work with local agents and shop for real estate online. It owns the NextHome and Realty World Northern California & Northern Nevada franchise networks with over 400 offices and more than 3,000 agents. The company closes over 14,000 transactions annually worth over $4.6B in volume. About Imprev Many of the most respected brands in real estate leverage Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, NextHome, Realty World, and Hunt Real Estate, as well as Homes.com and MRIS. Discover more at www.imprev.com.
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SmartZip Selected for LeadingRE Solutions Group Program
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Hyperlocal Tech Earns Zavvie, 8z 'Innovator Award' Finalist Selection
Colorado real estate tech and brokerage firms riding huge momentum BOULDER, Colo., May 15, 2018 -- zavvie, real estate's hyperlocal technology leader, has won a coveted spot as a "2018 Inman Innovator Award" finalist along with its brokerage partner, 8z Real Estate, rated the #1 Colorado brokerage by Zillow online reviewers. The announcement comes just days after the REach technology accelerator program from the National Association of REALTORS® named zavvie as a company in its REach Class of 2018. Inman, real estate's top news and information site, said it selected the two Boulder-based Colorado firms as 8z Real Estate "uses its partner technology company, zavvie, to produce neighborhood-specific data, information, and content for agents who want to establish themselves as local experts, and zavvie is helping 8z's agents in expanding markets..." "This reaffirms the success 8z Real Estate agents have experienced with zavvie, and every team, brokerage and their agents nationwide are understanding that if they get zavvie, they get listings," said Lane Hornung, zavvie co-founder and CEO. "They're discovering the ease of a hyperlocal platform that automates their social media and makes their exposure as the neighborhood expert on sites like Facebook and Nextdoor more powerful and drives deeper engagement." According to Hornung zavvie success in Colorado has resulted in the creation of a national footprint. "We have expanded nationally because of demand," he said. "Real estate professionals have discovered that the best local strategy that helps solve the inventory problem housing markets face is to be a hyperlocal real estate expert. Using hyperlocal marketing is the best way to free up local inventory. A hyperlocal agent can find the buyers and the sellers to make a market work again," Hornung added. zavvie is highly unique among tech start-ups. It was initially the hyperlocal technology for 8z Real Estate. zavvie helped launch 8z into the fastest growing of Colorado's ten largest brokerages, serving the state's Front Range. Today, 8z is a tech forward, high productivity brokerage with about 150 agents. Last year its sales transactions totaled nearly $1 billion and it was recognized as one of Colorado's "Top Workplaces" by the Denver Post. As the hyperlocal platform for 8z agents and teams, zavvie was refined and perfected. The zavvie technology was able to demonstrate how hyperlocal marketing could create a massive, higher quality lead generation system for agents working in real-world situations. That's something few startups can claim. The success 8z Real Estate experienced appears in a Case Study written by Victor Lund, founder of the WAV Group. The study is part of the real estate industry's first White Paper on hyperlocal marketing, "The Hyperlocal Movement in Real Estate," available here. The annual Inman Innovator Awards highlight the most forward-thinking, who are working to shape the future of the real estate industry. With 8z as its laboratory, zavvie is an example of how new technology empowers traditional real estate professionals, helping professionals carve out local neighborhoods where disruptors cannot reach. "Hyperlocal is more than a technique, it is a movement," said Stefan Peterson, zavvie co-founder. "Research has shown us every major industry is being transformed by hyperlocalism and real estate is no exception. Teams and brokerages and their agents across the country are joining real estate's hyperlocal movement and we see zavvie as a driver of this sea change," he added. Every neighborhood deserves a neighborhood hero, the founders argue, and they say zavvie offers consumers an agent with deep local knowledge and expertise they will never be able to get from the internet. Zavvie offers agents an innovative means to transition from offline "farming" to a far more efficient and cost-effective technology-based solution to connect to neighbors. Adding to recent zavvie recognitions, zavvie will be featured at two major events this week. zavvie will be at the REALTORS® Legislative Meetings & Trade Expo, May 14-19 in Washington DC. They will be exhibiting as part of the NAR REach Class of 2018 at the Marriott Wardman Hotel, Booth 1731. Hornung is participating as a panelist at the upcoming "Gathering of Eagles" conference in Denver May 16-18, hosted by REAL Trends. At this annual event that attracts the industry's most distinguished influencers, he is billed as one a gathering of "technology thought leaders," who will discuss which digital tools are yielding actual results and how they can be deployed. About zavvie and 8z Real Estate zavvie is the nation's first hyperlocal marketing platform, the place where savvy, trusted local real estate agents go to tap into the most powerful way for a real estate agent to grow and maintain a successful real estate business. zavvie delivers to brokerages, teams and agents, a complete social media and hyperlocal system for top agents to build their listing business and make – or keep – them the dominant agent in their neighborhood. Discover more at zavvie.com. 8z Real Estate's mission statement is "Real Estate is broken, we are fixing it," and is committed to putting clients first. Named one of the "Best Companies to Work for" by the Denver Post, 8z is one of the fastest growing brokerages in the nation, and the fastest growing among Colorado's ten largest brokerages. With some 150 agents providing Colorado's Front Range home buyers and sellers with unmatched market data and online tools, 8z generated nearly $1 billion in total sales transactions last year. Find your 8z neighborhood agent at 8z.com.
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ATTOM Data Solutions Launches New Online Marketing List Creation Platform With Data for 155 Million U.S. Properties
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Windermere Real Estate Hits Refresh Button on Company Brand
Seattle – Windermere Real Estate president OB Jacobi announced today that the company that was founded in 1972 by his father John Jacobi has undergone a brand refresh. "In order to remain relevant, companies must evolve, just as Windermere has done for the past 46 years," said Jacobi, adding, "We knew we didn't need an entire brand overhaul, but a little facelift was definitely in order." Jacobi said that the impetus for the brand refresh came from the 2016 launch of Windermere's ultraluxury marketing program, W Collection. "When we launched W Collection we decided that we needed to take a step back and look at how the primary Windermere brand and all of its sub-brands worked together as a cohesive unit," said Jacobi. The result, he said, was a 12-month process that saw every element of the Windermere brand, from its logos to its color palette and fonts, updated to reflect a more modern look and feel. "The Windermere brand has over four decades of equity, so we knew we didn't want to move entirely away from what we've worked very hard to build, but we definitely felt the need to make it more contemporary," said Jacobi. Windermere's updated branding was unveiled to the company's franchise owners a few months ago and has been received very positively. Marla Heagle, who owns Windermere's Camano Island and Stanwood, WA offices with her husband Randy, explains the benefit of the brand refresh to her as an owner. "As Windermere franchise owners for over a decade, we've seen the power that a strong and relevant brand brings to our team and clients," said Heagle. "The brand refresh has reinvigorated our agents and given our clients a glimpse of the innovative support Windermere consistently provides to franchises and agents year after year. This support is what allows us to be the best in the business." Jacobi notes that the brand refresh did not happen in a vacuum; input was sought from Windermere agents, franchise owners, executives, and outside experts. The entire process was managed and executed in-house by Windermere's marketing team. Everything from signage to business cards, marketing materials, and the Windermere website now reflects the refreshed Windermere brand. For a complete look, please visit windermererefresh.com. Logo evolution over the past 46 years: About Windermere Real Estate Seattle-based Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 84,000 home sales for more than $36.3 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 35 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.
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zipLogix Launches ListFlash to Broadcast Latest Properties Listings within Brokerages
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ReeceNichols Launches Imprev Marketing Automation Services
Kansas City's top real estate brokerage will help agents increase business BELLEVUE, Wash., March 20, 2018 -- Kansas City's leading real estate brokerage, ReeceNichols Real Estate, announced today that all its real estate agents will now have access to one of the industry's leading marketing technologies: Marketing Automation Services by Imprev. With this new offering, ReeceNichols will increase its leadership in the local Kansas and Missouri markets and make it simpler for agents to leverage quality marketing materials to generate more leads and drive future business growth. Katie Stephans, Vice President, Information Technology at ReeceNichols, explains that the service, powered by Imprev, automatically delivers complete print, digital, and social media marketing packages to ReeceNichols agents for each of their listings. Agents can use the packages to take advantage of every opportunity to promote the listing, their business, and the brokerage throughout the life of the listing. "This creates an exceptional experience for our agents when it comes to marketing their properties," said Stephans. "We understand that our agents' livelihoods are based on winning a listing, and it's our responsibility to make it as easy as possible for them to be successful. Because marketing automation ensures agents can easily fulfill the marketing promise they make to clients at the kitchen table, agents have time to focus on strengthening relationships with clients and earning more referral business." Agents enter the property details and photos to create their listing once in the MLS, and the new marketing automation service does the rest. Everything a listing agent needs to market each property – a flyer, postcard, property website, social media post, YouTube video, and more – is automatically created and delivered to that agent in an email. When important events happen throughout the listing's lifetime – such as an open house or the sale of the property – a fresh set of marketing materials is automatically created and delivered. "The agent never has to lift a finger," says Stephans. ReeceNichols has also developed an extensive library of additional custom marketing content for agents, which is available in the online Marketing Center. The Marketing Center works in concert with Listing Automation, offering agents additional ways to promote their brands and nurture clients outside of a listing. In a competitive marketplace, Stephans explains it's crucial for an agent to stand out. "That's why ReeceNichols provides its agents access to the best tools, training, and resources," she explains. Stephans notes that working with real estate technology leader Imprev has been key to accomplishing her goal of "building a simple, repeatable way for agents to win business. Thanks to Imprev's automation service, we can automatically deliver effective marketing for every listing, making it simple for agents to connect with today's consumer and build a network of future business," she said. ReeceNichols experiences additional benefits with Imprev's marketing automation services: the power of brand consistency. "From a brand perspective, the fully-branded, up-to-date marketing designs that we've created with Imprev help both our agents and the brokerage put their best foot forward and create a consistent experience for our customers," she adds. "ReeceNichols continues to strengthen its powerhouse position in the Kansas City real estate community by offering top technology and resources to its agents," shares Bill Yaman, President and Chief Revenue Officer of Imprev. "Marketing automation gives them an unprecedented advantage when it comes to making their agents and their brand successful." About ReeceNichols ReeceNichols is a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. With over 2,300 REALTORS® operating from 18 offices in the metropolitan area and 29 franchise offices across Kansas and Missouri, ReeceNichols has proudly served the Kansas City area since 1905. The ReeceNichols family of services includes HomeServices Lending, Kansas City Title, Reece & Nichols Insurance and Reece Commercial Real Estate. For more information, visit ReeceNichols.com. About Imprev Many of the most respected brands in real estate leverage Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, NextHome, Realty World, and Hunt Real Estate, as well as Homes.com and MRIS. Discover more at www.imprev.com.
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RE/MAX to Launch Real Estate Marketing Automation for Agents
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The Keyes Company Announces Partnership with Inside Real Estate
New Integrated Business Platform, kvCORE, Set for Phased Rollout to Keyes Sales Associates MIAMI, FL (February 2, 2018) -- The Keyes Company has announced a new partnership with Inside Real Estate to launch their integrated technology solution, kvCORE Platform, to more than 3,000 sales associates in Keyes' family of companies. The kvCORE platform will enable the associates to power their entire business operation from one powerful high-tech platform. The goal: make the lives of Keyes associates much easier, more efficient, and help them generate more qualified leads and closed transactions. Keyes will introduce the enhanced website, customer relationship management (CRM), behavioral automation and integration platform in a phased rollout throughout the year. The firm's leadership considers kvCORE a critical differentiator in the brokerage industry's race to incorporate the most cutting-edge technology. "We are excited to embark on this new partnership with Inside Real Estate and the kvCORE Platform," said Keyes President and CEO Mike Pappas. "The Inside Real Estate team has created a comprehensive platform that will power business in all of our offices and that will, without a doubt, ease the lives of our associates and help them deliver the exceptional service we strive to provide in every interaction. This underscores our approach to be at the forefront of providing the most effective tools to put our associates in the best position for success." The kvCORE Platform's feature set provides Keyes associates with industry-leading tools, including a lead engine, custom IDX websites with real-time MLS data sync, a cutting-edge smart CRM, ability to put lead follow-up on autopilot, a complete set of business analytics and a suite of other tools that will give Keyes associates an edge over their competition. Teams of agents also receive unique and tailored tool-sets specifically designed to drive production at the team level, including advanced lead-routing, team campaigns, team websites and team CRM. Additionally, kvCORE Platform includes a full native mobile app with mobile-dial functionality, real-time property activity tracking, task manager, and mobile CRM. The Platform's lead validation and behavioral automation system, the Marketing Autopilot, combines predictive data, like life events, occupations and social data, with real-time behavior such as image views, property clicks and email-opens. The system then employs more intelligent automation and real-time alerts to agents. "We are thrilled to partner with The Keyes Company, a long time leader in the real estate industry because of their standard-setting reputation for excellence," says Ned Stringham, CEO of Inside Real Estate. "We share the same values here at Inside Real Estate, making the kvCORE Platform a natural fit and we can't wait to see Keyes associates and teams thrive with the transition to this new technology." Independently-owned and operated since its founding in 1926, Keyes is extremely active in luxury residential real estate. In 2017, Keyes generated more than $6 billion in real estate services across its Family of Companies. The Keyes Family of Companies is the largest independently-owned real estate firm in Florida and a Top 25-ranked firm in the entire United States. About The Keyes Company Independently-owned and operated since 1926, The Keyes Company is a leader in the real estate industry. Keyes completed a merger with Illustrated Properties in July 2016. Keyes has 58 offices, more than 3,000 associates and nearly $6 billion in annual real estate sales and services. Keyes' offices are distributed throughout six counties – Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, and Volusia. Keyes expands our Associates' reach globally as a Founding Member and Shareholder of Leading Real Estate Companies of the World®. In addition to our Associates' expertise, The Keyes Company offers a suite of resources to cover whatever needs arise while buying or selling your home. Your mortgage, title, insurance, and property management needs can all be managed in-house, allowing us to close your deal with speed and efficiency while giving you the opportunity to talk to a real person whenever you have a question. About Inside Real Estate Inside Real Estate is among the most successful and fastest growing real estate software companies in the market and serves tens of thousands of agents, teams, and brokers throughout the U.S. and Canada. The company is the residential real estate SaaS leader and developer of the kvCORE Platform. kvCORE is the only platform for brokers, team, and agents to run their entire business on one solution. The platform's components include a Lead Engine, Website & IDX tools, SmartCRM, Listing CRM and Transaction Integrations – all powered by Marketing Autopilot with behavioral automation, Business Analytics to understand and grow your business, and a scalable cloud infrastructure. For more information, please visit http://insiderealestate.com.
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SmartZip Accelerates its Enterprise Footprint with New Marketing Automation Capabilities and Top-Tier Franchise, Broker and Mortgage Customers
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Market Leader Becomes RE/MAX Approved Supplier Offering Sales and Marketing Solutions
Market Leader now to offer RE/MAX associates contact management, lead generation, and marketing solutions BELLEVUE, WASH. (JANUARY 18, 2018) -- Market Leader, a pioneer and leader in lead generation and contact management systems for real estate professionals, announced today a new alliance with RE/MAX as an Approved Supplier of sales and marketing solutions, offering associates and teams a robust suite of tools including lead-generating websites, CRM with a mobile application, and a full-featured marketing center. "We are proud to work with RE/MAX to offer their associates tools that allow them to manage and grow their businesses, while focusing on their bottom lines," said Scott Smith, Market Leader President and General Manager. "Since 1999, our solutions have evolved to offer a powerful mix of online marketing, lead generation, CRM, and marketing automation that has helped agents successfully close more business." "With over 115,000 affiliates worldwide, one of our primary focuses is to offer our agents access to tools we trust, that make managing their businesses both easy and more efficient," said Mike Ryan, RE/MAX Executive Vice President. "Market Leader has a proven track record in our industry with sales and marketing solutions that elevate our associates' ability to manage and market their businesses, and we're excited to extend these services in our Approved Supplier network." Market Leader business management products and marketing solutions are available through RE/MAX's dedicated Approved Suppliers portal. About Market Leader A pioneer in lead generation and contact management systems, Market Leader provides innovative online technology-based sales and marketing solutions for real estate professionals. Since 1999, Market Leader has helped real estate professionals succeed and grow, and today serves more than 250,000 agents, teams, brokerages, and franchises across the United States and Canada. Market Leader is a part of the Perseus Operating Group which is a division of Constellation Software, Inc. Perseus is a provider of software solutions to several vertical markets and is a leading provider of software solutions to the real estate industry through its other businesses Z57, Zurple, Constellation Web Solutions, Sharper Agent, Birdview, ReloSpec, and Diverse Solutions. For more information please visit https://csiregroup.com. About RE/MAX RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX). With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children's Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit https://www.remax.com.
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LeadingRE Selects Imprev as Preferred Provider
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IDX, LLC Acquires Agent Marketing
Joining of companies provides unprecedented advantage for real estate professionals. EUGENE. ORE. (JANUARY 03, 2018) - IDX, LLC, a leading provider of Software as a Service (SaaS) tools for real estate websites, today announced the acquisition of Agent Marketing, LLC, a fifteen-year marketing leader in the real estate industry, for $6 million. California-based Agent Marketing specializes in custom marketing solutions for real estate professionals. With a full-service print shop and web development resources in-house, Agent Marketing offers marketing tools for real estate agents and brokers worldwide. Adding Agent Marketing to the IDX suite of services creates a larger opportunity for current users on each platform to leverage their existing websites to drive more leads and transactions. "The similarities between Agent Marketing and IDX Broker in our respective markets make for a perfect match as a combined organization moving forward." says Chad Barczak, CEO of IDX, LLC. "Agent Marketing (formerly ePropertySites) has a long history of providing innovative, real estate focused tools to keep agents and brokers ahead of the game in a competitive marketplace. They are a driven, proven team and we look forward to providing our combined client base with many expanded offerings!" As part of the acquisition, IDX, LLC added 17 full-time employees from Agent Marketing's Aliso Viejo office; including Founder and CEO Greg Mazurek who will be joining IDX as the Divisions Operation Manager. This is IDX's second acquisition since acquiring Agent Evolution in 2014, a leading WordPress platform for real estate agents and developers. IDX, LLC now employs 72 full-time employees. The combined company will allow IDX to offer its 80,000+ current users and 1000+ web development partners more strategic and innovative tools moving forward. "This acquisition is a perfect fit, and I look forward to building a stronger, more responsive AgentMarketing.com, which will benefit the thousands of real estate agents we each serve", says Greg Mazurek. "We know what IDX and Agent Marketing can deliver, and that our combined products will become the core part of many agents' marketing strategies. There are very exciting times ahead." Agent Marketing will continue to focus on their signature suite of real estate marketing tools, but will now have the expanded resources of IDX behind them to quickly scale their offerings even further. As early as Q1 2018, existing IDX customers will have the ability to seamlessly market their listings with new tools available through the Agent Marketing platform, with a push of a button. IDX is now a single source for any real estate agent or web developer that services real estate professionals. "Our core data business has reached critical mass as the market leader in the IDX listings space and the timing is perfect for us to expand our offerings for our existing customers." says Barczak. "Our goal for 2018 and beyond is to become an even greater resource for our real estate customers and the web developers who service them." Agent Marketing will continue to operate under their own brand as a subsidiary of IDX, LLC. About IDX, LLC Based in Eugene, Ore., IDX, LLC is nationally known as a leading provider of real estate search applications. IDX, LLC actively manages more than $2 trillion worth of active listing data from more than 660 individual Multiple Listings Services (MLS). IDX, LLC provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites. In addition to the primary web-based software, IDX also provides an integrated WordPress plugin for use in WordPress based blogs and websites (IMPress for IDX Broker), as well as HTML Mobile Optimized Pages for all mobile devices. The entire suite of real estate software available from IDX is easy to manage and maintain, helping real estate professionals display real estate data from their MLS regardless of their technical ability. For more information on all the services provided by IDX, LLC, please visit http://www.idxbroker.com. About Agent Marketing Agent Marketing is a nationally recognized technology and print services company, specializing in real estate marketing tools. Formally known as eProperty Sites, Agent Marketing offers a full array of online marketing tools for real estate professionals including single property websites, mobile marketing, virtual tours and personal websites. Agent Marketing also owns and operates a full-service in-house print shop dedicated to ensuring timely delivery of marketing collateral requested through the online platform. For more information on all the services provided, please visit http://www.AgentMarketing.com.
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Market Leader and EXIT Realty Corp. International Extend Partnership with Multi-Year Agreement
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zavvie Reveals Colorado's Hottest Neighborhoods with 'Hot Hoodz'
Denver, CO – December 13, 2017 – What are Colorado's hottest neighborhoods? Denver's West Colfax and Chaffee Park are on the list, as are Old Town in Windsor, Downtown in Colorado Springs, and Keewaydin in Boulder. That's according to December's "Hot Hoodz," released by zavvie, a national HyperLocal and social media real estate marketing startup based in Boulder. Colorado's Hot Hoodz discovers up-and-coming Colorado neighborhoods. How does zavvie know this? Based on three factors, says zavvie COO Stefan Peterson: Median Home Price Appreciation Internet Buzz Social Media Engagement Per Neighborhood (a zavvie proprietary social index) "zavvie studies a variety of online analytics to select these Hot Hoodz," said Peterson, "including the insight we get from zavvie real estate agents across Colorado. By combining online analytics, local online engagement, and sales metrics, like price appreciation, each month, we will select and announce several new Hot Hoodz based on these factors." For each Hot Hoodz, zavvie is publishing a digital buzz sheet that contains a few interesting and fun facts about each local neighborhood selected, as well as market observations from a local real estate agent: West Colfax (Denver): Median Home Price Appreciation/12 months – Up 14.7% - Believe it or not, Colfax was once known as Brooklyn – in the last 1880s and in the early 20th Century, was nicknamed "No Man's Land" because it was sparsely settled. No more, notes local real estate agent Morgan Riss. "It is an amazing community that is very involved in what is going on and collectively tries to make it a better place to live," Riss said. "Residents enjoy being close to Downtown, the Light Rail, The Highlands and Jefferson Park and there are plenty of new retail developments going on in the area." Chaffee Park (Denver): Median Home Price Appreciation/12 months – Up 16.5% - Chaffee Park is named after one of the founders of Denver, Jerome Chaffee, whose daughter married Ulysses S. Grant Jr., son of the US President. Here are some comments from local real estate agents: "Chaffee Park has been on the upswing for years, with new families moving into homes that are attractively priced compared with the nearby neighborhoods. It's a great place to live, mixing an urban feel with a wholesome old neighborhood atmosphere. It's also convenient to downtown, and features the beautiful Zuni Park. No wonder people moving here feel they've found a hidden gem." Keewaydin (Boulder): Median Home Price Appreciation/12 months – Up 27.5% - The town's name means "the Northwest wind" and comes from the poem, The Song of Hiawatha, by Henry Wadsworth Longfellow. According to local real estate agent Erick Boye, "Keewaydin is an awesome neighborhood: Tough to spell – easy to live here. What makes Keewaydin great is its affordability in relation to many other areas of Boulder. Aside from price and location, what makes Keewaydin so popular is the people who live here. I met my clients for a final walk-through, and I was pleasantly surprised to see a bunch of surrounding neighbors walk right over to meet the new owners and welcome them to the neighborhood." Downtown Colorado Springs: Median Home Price Appreciation/12 months – Up 12.4% - Some homes date back to the late 1800s and William Jackson Palmer who founded Colorado Springs in 1871 was the same man who founded Union Pacific Railroad. Local real estate agent Summer Liebold notes, "With all the excitement of new businesses coming in, people are finding Downtown Colorado Springs has a lot to offer. Buyers really value the historic homes, and demand is high while inventory is still low." Old Town Windsor: Median Home Price Appreciation/12 months – Up 15.6% - Windsor was known as "half-way house" in 1873, because it was halfway between Ft. Collins and Greeley. Local real estate agent Mark Despain notes, "A house on just about every block is being renovated or has been renovated in the last two years. The charm of the tree-lined streets and classic architecture is certainly a big draw, but there is so much more the Old Town area has to offer." The Hot Hoodz digital buzz sheets are available for free download at zavvie's website at http://www.zavvie.com/hothoodz. About zavvie zavvie is the nation's first HyperLocal marketing platform, the place where savvy, trusted local real estate agents go to tap into the most powerful way for a real estate agent to grow and maintain a successful real estate business. zavvie delivers to brokerages, teams and agents, a complete social media and HyperLocal system for top agents to build their listing business and make – or keep –them the dominant agent in their neighborhood. Discover more at zavvie.com.
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New REALTOR Benefits Partner Helps Realtors Maximize Social Media Marketing
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Engel & Volkers Deploys SmartZip's Innovative Predictive Marketing and Referral Platform across Its West Coast Advisers
With SmartZip's Enterprise solutions Engel & Völkers has leading-edge tech tools to attract and retain agents positioned for success. PLEASANTON, CALIF. (NOVEMBER 15, 2017) - Engel & Völkers West Coast, licensed partner of the global real estate and lifestyle brand, has announced a new partnership with SmartZip Analytics, the pioneer in predictive marketing solutions for the real estate ecosystem. The partnership will put powerful home seller analytics and targeted marketing tools into the hands of its agents and branch managers, in turn accelerating their growth through smarter and automated recruiting of new agents and their acquisition of new, repeat and referral customers. With this partnership, Engel & Völkers is rolling out SmartZip's flagship predictive marketing platform – SmartTargeting, including its seller targeting and referral marketing components – to agents in its western region from Tahoe and the San Francisco Bay area, down to Laguna Beach and to Park City. SmartTargeting is an analytics-powered customer acquisition system that combines predictive seller analytics along with automated and turnkey multi-channel marketing to help agents and brokers accelerate their business and recruiting efforts. The initial deployment across Engel & Völkers includes several integrated components of SmartTargeting for both the agents as well as the company and its branch offices. SmartTargeting Basic will help agents efficiently generate more repeat and referral business from their own sphere of influence database. Every agent gets several branded seller lead capture websites that provide homeowners with their automated home value estimates, each with its own personalized vanity URL. For up to 50 of their sphere contacts, SmartTargeting also continuously monitors their predicted selling intent – additional seller predictions can be purchased for a fee. Agents can set-up automated marketing campaigns, leveraging the extensive built-in design library of seller-oriented direct mail, online and Facebook ads – once scheduled, these campaigns ensure the agent's brand stays consistently top of mind with their sphere, so the agent never again misses the next transaction opportunity. And SmartTargeting comes bundled with the CheckIn mobile app that empowers agents to systematically prospect and nurture up to 10,000 of their sphere contacts. SmartTargeting Basic provides easy upgrade paths for agents that want to expand their sphere by adding a custom territory ("farm"). The system will then continuously pinpoint new seller prospects within their chosen farm, and its automated multi-channel marketing campaigns can nurture such targets to give agents a competitive edge to win more new listings. Marcus Wood, Engel & Völkers Advisor in Park City, a SmartZip client since January, 2016 said, "SmartTargeting is one of the best platforms we've encountered in a long time. The tools provided are some of the most powerful in the industry. The analytics allow us to successfully capture listings in our farm and sphere. The automated marketing fine-tunes our marketing, giving us visibility across multiple marketing avenues." In addition, in an industry whose lifeblood is referrals, SmartTargeting's integrated Reach150 tools help agents, even freshly-minted ones, to strengthen their online brand, boost SEO and win referrals. Reach150 automatically requests a testimonial from a happy customer as soon as the agent closes a buy or sale transaction. These testimonials get syndicated on the agent's personal branded Reach150 reputation website as well as across the web with pay-as-you-go online ads. Testimonials collected by each agent in a local branch automatically roll up to the Reach150 websites for the branch, and up to the region. The Reach150 tools also help Engel & Völkers and its branches elevate their recruiting efforts by aggregating testimonials from happy agents in their offices on their Reach150 recruiting pages, then turning them into powerful online ads that are automatically and strategically placed in front of local agents they want to attract. Once recruited, Reach150 helps the company rebrand a new hire by advertising the agent's move to everyone in his or her personal database, thus ensuring a smooth transition for the new hire and building the company's brand with their sphere database. "Engel & Völkers is a strong technology company with a clear vision for our new as well as our seasoned agents, and we're excited and fortunate to be getting in on the ground floor of a technology that empowers this vision," said Engel & Völkers CEO for San Francisco Real Estate Inc, Paul Benson. "The SmartZip solution works and complements what we're doing. Its (marketing) approach is smart and its success lies in how targeted and automated it is for agents and our recruiting teams. SmartTargeting with Reach150 matches that philosophy by making the agent better known, more popular, more searchable and more credible." "We couldn't be more excited to partner with a company of Engel & Völkers' caliber and reputation," said Avi Gupta, CEO of SmartZip. "In a very short time since we began this rollout, over half the agents are already using the solution or activated their accounts to begin using it. It's a testament to their agents as much as it is to the obvious benefits and ease of use of our SmartTargeting platform." About SmartZip, Inc. SmartZip is a pioneering leader in predictive marketing solutions for real estate, lending and related industries. SmartZip's SmartTargeting platform uses patent-pending predictive analytics, multi-channel marketing automation, and smart CRM to identify top home seller prospects, engage them through targeted marketing campaigns, and ultimately close more business with smart nurturing and prospecting tools. It also integrates the recently acquired Reach150 system that automatically requests and publicizes client-generated testimonials and referrals to help agents and loan officers boost their word-of-mouth business. Together, SmartTargeting and Reach150 help enterprises and professionals across the real estate ecosystem efficiently grow their business with the targeted acquisition of new, repeat and referral customers.
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Real Estate Software Market Innovators Strike Powerful Partnership
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Email Marketing Platform eMerge Launches All-Access Free Trial
New Orleans, LA– November 14, 2017 – eMerge, the leading email marketing platform in real estate, today announced the launch of a FREE trial experience allowing prospective subscribers the option to explore the platform for free prior to subscribing. The FREE trial offers 30-days of unlimited access to all of the features and drip campaigns of the eMerge platform. Available real estate campaigns include the highly popular "Consumer Touch" campaign for engaging past, present and future leads, and the "Agent Recruitment" and "Agent Outreach" campaigns designed to help brokerages recruit and retain top agents. At any time during the FREE trial experience, interested users may upgrade to a paid account. The platform alone starts at just $9.99/m, while the real estate campaigns start at $39.99/m. There are no annual contracts or setup fees, although subscribers may receive a 25% discount under the annual subscription plan. "We wanted prospects to be able to experience the full power of the platform with all features," says Bondilyn Jolly, Founder and CEO. "That's why we are allowing agents and brokers the ability to add unlimited contacts, explore our most popular campaigns, connect to third party lead sources and social media, and access detailed reports regarding lead interest." Agents are encouraged to explore the "Consumer Touch" campaign during their trial period, the most popular campaign on the platform. Although the platform allows any subscriber the ability to create and send as many emails as they would like every month, the "Consumer Touch" campaign enhances the email marketing experience by offering unlimited access to the eMerge Content Library full of articles, email templates, messaging and images focused on engaging active buyers and sellers, as well as past and future clients. The campaign also includes a weekly newsletter full of marketing and content suggestions, as well as a once per month professional email newsletter. Brokers are encouraged to explore the "Broker Bundle" which includes the "Agent Recruitment" and "Agent Outreach" campaigns. The "Agent Recruitment" campaign is focused on a once-per-month newsletter for prospective agents filled with key, trackable call-to-action prompts, while the "Agent Outreach" campaign provides a once-per-month marketing tips newsletter for active agents within the brokerage. Brokers serving in active buyer/seller mode can add the "Consumer Touch" campaign to their 30-day experience as well. "One of the challenges we've faced with such a robust email marketing platform is how to best demonstrate the features and benefits to our brokers and agents," says Bondilyn Jolly. "We decided that opening the platform up for prospects to self explore was the answer. The FREE trial provides access to all of our gorgeous, mobile-friendly email templates, branding themes and images, and over two dozen categories of amazing real estate and lifestyle oriented content, and the fact that we are offering the opportunity to try our popular campaigns creates an above and beyond user experience." To learn more and/or register for the FREE trial, visit easyeMerge.com. About eMerge The leading email marketing platform in the real estate space, eMerge services thousands of real estate agents, brokers and companies around the globe. Subscribers can use the platform's do-it-yourself tools to create, schedule and analyze email campaigns and workflows or gain a helping hand with one of the proven real estate campaigns designed to help busy real estate pros stay on task and engaged with their online audience.
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MoxiWorks Welcomes CallAction to Cloud Open Platform
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Keller Williams Agents: Get Ahead of the Competition
Interested in differentiating yourself from the competition? Connect with clients at every stage of the real estate lifecycle and position yourself for success with ListHub's exclusive offer for Keller Williams affiliates. Save over $300 annually. Click here to learn more.
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Berkshire Hathaway HomeServices Names Web.com as a Preferred Supplier to Strengthen Real Estate Agents' Local Listing Visibility
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Circlepix announces PIXsocial skill for Amazon Alexa
Company to give away free Amazon Echo Dots at NAR Convention this week SPRINGVILLE, UT & CHICAGO, IL (NOVEMBER 02, 2017) - Circlepix, the leader in real estate marketing solutions, proudly announces its latest technological innovation: a PIXsocial Amazon Alexa skill that allows real estate agents to check their social media marketing statistics. PIXsocial is Circlepix's social media automation tool that allows agents to automatically and consistently post dynamic content to subscribers' social media profiles while also providing them lead-generating opportunities. The new integration of the Circlepix Alexa skill with PIXsocial allows real estate agents to easily get weekly stats without having to access their Circlepix account via computer or smart phone. "We're all about making lives easier for real estate agents," says Robert Davis, President and CEO of Circlepix. "And what's easier than simply asking Alexa to 'Ask Circlepix to get my PIXsocial stats?'" To celebrate the new Alexa Skill, Circlepix will be giving away one free Amazon Echo Dot every day during the National Association of Realtors Conference & Expo in Chicago from Friday, November 3 through Monday, November 6. Agents and brokers can enter to win by stopping by the booth during regular Expo hours. Agents that stop by the Circlepix booth at the NAR Conference & Expo can also receive our 30-minute social media check-up for free (a $100 value). Our 5-point social media consultation session individually reviews your social media pages and profiles and provides real estate agents with the industry's best practices. For more information, visit http://www.circlepix.com. About Circlepix Circlepix is the leader in real estate marketing automation, with over 100,000 agents across the US and Canada using its services. Its three core platforms – PIXphotography, PIX marketing and PIXsocial – give real estate agents the tools they need to sell homes faster and for more money.
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Imprev Enhances Real Estate Marketing Automation Services
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NRT Launches 'ON Collaborative' to Expand New Development Marketing Nationally
MADISON, N.J., Sept. 27, 2017 -- NRT, the nation's largest residential real estate brokerage company, today announced the launch of ON Collaborative by Coldwell Banker Real Estate Services, LLC, doing business as ON Collaborative, a full-service national development marketing firm integrated with its Coldwell Banker® branded operations. Currently with offices in Chicago and Los Angeles, ON Collaborative offers marketing expertise and best-in-class research, planning and advisory services, and through its relationship with Coldwell Banker, on-site sales for residential developments nationwide. ON Collaborative's platform is designed to support the marketing and sales efforts for a wide variety of new development projects from vertical towers in major cities, to planned suburban single-family communities. ON Collaborative is currently leading marketing efforts for The Standard, a 15-story, 89-unit luxury condominium development in New Orleans, and Westleigh Farm, a 47-acre development of 33 single-family homes in Lake Forest, Ill. The firm is also involved in several marquee developments in Chicago, Dallas and Los Angeles and pursuing additional projects across the United States. NRT appointed David Wolf to serve as president of ON Collaborative. Previously the senior vice president of the Development Marketing for NRT's Coldwell Banker Residential Brokerage in Chicago, Wolf spearheaded the creation of ON Collaborative. He has assembled a team of veteran real estate professionals to lead the company. Together, they bring more than a century of real estate experience to the team, having executed over $4.2 billion in sales nationally throughout their careers."Due to NRT's strong presence in more than 50 of the nation's 100 largest metropolitan market areas, we have immediate access to deep market intelligence to help developers navigate market trends and make impactful and profitable decisions throughout all phases of the sales and marketing process," said Bruce Zipf, president and CEO of NRT, LLC. "With David Wolf's extensive experience, combined with the international marketing and sales talent across the entire Coldwell Banker network, we are providing a unique and invaluable service to the development community." "At ON Collaborative, we think like developers, know what consumers want and understand how to create value for clients by positioning their new development projects in a way that maximizes pricing, velocity and returns," said Wolf. "Developers benefit not only from our own experience, but also Coldwell Banker's international real estate network and the top-producing sales agents who power it. Our ability to combine hyperlocal expertise with global distribution power gives us an advantage no other company can match." Clients of ON Collaborative benefit from: Comprehensive Market Intelligence: As part of NRT and through its relationship with the Coldwell Banker network, the company leverages proprietary tools and methodologies to analyze complex data points and recommends appropriate product types, and pricing strategies around key buyer demographics and specific triggers. Global Network of Agents: ON Collaborative curates on-site sales teams, comprising the top-producing agents in each market, offering global exposure and lead generation through expansive international networks empowering developer clients to reach qualified buyers. Through business relationships and immediate access to global network and proprietary marketing capabilities, ON Collaborative can engage and mobilize one of the largest real estate sales forces in the world to promote its development projects. Customized Marketing Campaigns: To distinguish developments in today's competitive landscape, the company utilizes a combination of new and traditional media, and emerging technologies, like virtual reality, to increase exposure during the planning and construction phases. Campaigns are adapted to maintain sales momentum post-launch, reducing marketing costs over the life of a project. About ON Collaborative ON Collaborative offers full-service development marketing for real estate developers nationwide. By combining specialized development marketing expertise with global distribution power, ON Collaborative creates custom, data-driven campaigns for the developers it serves, maximizing sales velocity and pricing to deliver superior returns. With curated on-site sales teams dedicated to each project, ON Collaborative serves as an extension of the developer. On Collaborative is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT is the company-owned brokerage operations of Realogy Holdings Corp. (NYSE: RLGY). For more information, visit ONCollaborative.com.
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Chime Acquires GeographicFarming to Keep Real Estate Professionals on the Cutting Edge
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Survey Finds REALTORS® Plan to Spend More Time, Money on Digital Marketing Initiatives
CHICAGO (August 14, 2017) – Realtors Property Resource® (RPR), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its 2017 REALTOR® Social and Digital Media Report. The report includes findings from a survey of 265 REALTORS® about the way they use digital and social media to build their businesses. Of REALTORS® surveyed, 74 percent cited awareness as the main outcome of their social media efforts. Looking ahead to next year, 64 percent of respondents plan to commit more time to social media and 60 percent plan to commit more money. "Social media has become the new norm for reaching out and staying connected with friends, family, clients, and prospects," said Reggie Nicolay, RPR Vice President of Marketing. "Not only do sites like Facebook and LinkedIn provide REALTORS® with an easy way to stay top of mind, but they now offer highly targeted advertising options with tremendous reach and analytical tracking." Facebook and LinkedIn are the most popular social media platforms for marketing among REALTORS®, with 94 percent of respondents reporting Facebook as most effective at building their businesses followed by LinkedIn at 57 percent. Listings are the most common type of content REALTORS® post to social media, closely followed by buying and home improvement tips. Yet of REALTORS® surveyed that use social media, almost half (48 percent) of those users reported achieving measurable results. "Listings are the default post for many REALTORS®," one respondent said. "If REALTORS really want to engage their followers, they need to post less about listings and become a true local area resource. If their clients see them as an expert, their sphere of influence will grow." Additional 2017 REALTOR® Social and Digital Media Report key findings include: 76 percent of respondents cite email as the the most effective form of digital media 65 percent of digital media section respondents plan to dedicate more time to digital media in the future 60 percent of digital media section respondents plan to spend more money on digital media marketing next year REALTORS® surveyed indicated that market activity receives the the best engagement on social media, followed by listings and home improvement tips. School information sees the least amount of engagement.
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Realtor.com® Hosts Annual Results Summit with Focus on Agent Productivity
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Real Estate Startup zavvie Announces Major Expansion into California
Agent hyperlocal marketing system opens territories from Sacramento to San Diego SAN FRANCISCO, CA--(Aug 9, 2017) - Colorado's hottest new real estate tech startup -- zavvie -- today announced a major expansion into America's largest real estate market, California, during the nation's largest real estate technology conference, Inman Connect, with some 4,000 people in attendance at the San Francisco Hilton. zavvie will open neighborhood territories for real estate agents in seven major metropolitan areas from Sacramento to San Diego. zavvie, based in Boulder, Colorado, is the nation's first hyperlocal marketing platform designed to provide every neighborhood with a "go-to" local real estate pro. The startup has been on fire since it officially launched in test markets in its home state in February, as over half of its territories in Colorado are already sold out, as industry experts note agents are swarming to add a hyperlocal system to their marketing arsenal. Major markets that zavvie will make neighborhood territories available for agents to secure in California include: Sacramento (including Roseville, Arden, Arcade) San Francisco (including Oakland, Hayward) San Jose (including Sunnyvale, Santa Clara) Fresno Los Angeles (including Long Beach, Anaheim) Riverside (including San Bernardino, Ontario) San Diego (including Carlsbad) Bruce Gardner, author of the groundbreaking book, Seven Styles: How to Design Your Real Estate Career of Success and Significance, says, "If I were a Realtor today, the one strategy I would do is definitely hyperlocal. It's the best strategy for the marketplace right now." Leading real estate industry consultant Victor Lund, partner and founder of WAV Group says, "zavvie is targeting today's marketing sweet spot for agents. Giving them an easy way to share their neighborhood expertise through hyperlocal marketing that leverages social media is a smart strategy." Founded by real estate brokerage veterans Lane Hornung, CEO and Stefan Peterson COO, who also were early pioneers in the online real estate industry, zavvie is a spinoff of 8z Real Estate, an independent brokerage also based in Boulder. Within 8z, the zavvie program has been steadily developed and refined, helping 8z become the fastest growing of Colorado's ten largest brokerages. "The unleashing of real estate data touched off a revolution in our industry, and forever changed how buyers find homes, and we were a big part of that at ZipRealty and at COhomefinder.com," Hornung says. "zavvie is poised to catch the next wave of Internet change: helping great real estate agents share their local expertise at the neighborhood level. As a hyperlocal marketing system, zavvie is pioneering for real estate agents, a transition from traditional offline farm marketing to an online approach that is far more efficient and cost effective," he adds. Peterson says the company has become immediately popular with agents because it has built a better business model that works in today's social media dominated world. "At zavvie, we believe real estate is more about building community than it is about investing and making money," Peterson says. "We think it's more about people and relationships than it is about houses and transactions, and every top producing agent who believes this will tell you that when you do business this way, the money follows," he adds. What zavvie does zavvie offers exclusive, limited local territories for real estate agents who must demonstrate that they have an expertise in the local market they are securing. Once approved for a territory, agents receive access to zavvie's hyperlocal marketing system that includes: A hyperlocal neighborhood-themed website that establishes the agent's web presence and reinforces his or her credibility as the local go-to pro in an exclusive territory. A neighborhood Facebook page that highlights the agent as a local expert. Content is automatically created and posted to the agent's Facebook pages and local website every day, which engages Facebook's EdgeRank algorithm and shows that the agent is highly active in the local market. Most importantly, the zavvie mobile and desktop apps make creating original and unique hyperlocal content quick and easy, with listings and sold reviews that can be produced by an agent in the flow of their business, and quickly posted to an agent's neighborhood website and social media accounts in about the same amount of time it takes to send a text message. Agents also can share their expertise through market updates and insights using templates that also help expedite posts to an agent's neighborhood website and social media accounts quickly and easily. Agents also get support for Nextdoor.com, which is emerging as the next major real estate marketing channel. Free training and coaching is also included to ensure that zavvie Pros get the most from the services, as world-class support from a dedicated Success Manager is provided, who works with an agent to help in every way possible. zavvie was recently reviewed by the number one real estate news site Inman News. The headline reads: "zavvie is the tool that can help you become a local expert." Top technology reviewer Craig Rowe wrote: "zavvie offers a very slick mobile post publishing tool that enables users to share content in moments...I like this tool. It's simple and encourages interaction...There's nothing to dislike about zavvie...Real estate agents are in dire need of assistance when it comes to creating and managing an online presence. And being locally-present is always a plus. zavvie does that well." The pricing for zavvie varies by local market pricing, from $299 to $699 per month, with 10% discounts for annual payment, and for purchasing 3 or more territories. Additional sales information and neighborhood availability can be secured at http://www.zavvie.com/get-zavvie. "zavvie is not for every agent," said Hornung, "but for full-time agents who want to build a long-term business, we already know from our 8z agents it works: on average, zavvie pros grow their business within their exclusive territory by 23% a year, reach over 2,000 people a month, generating over 100 Facebook engagements, and up to 5-10 local leads a month. That translates into real business, as our zavvie pros are extremely successful: They average over $8 million in sales and 20 closings a year." About zavvie zavvie is the nation's first hyperlocal marketing platform, the place where savvy, trusted local real estate agents go to tap into the most powerful way for a real estate agent to grow and maintain a successful real estate business. zavvie delivers to a real estate agent, a complete social media and hyperlocal system for top agents to build their listing business and make -- or keep -- them the dominant agent in their neighborhood. Discover more about zavvie at www.zavvie.com.
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SmartZip Expands Predictive Marketing Platform with Broker and Enterprise Scaled Solutions
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Real Estate Startup zavvie to Break with the Status Quo at Big Tech Show
zavvie Taps Top Pros for Inman Connect to Educate Agents, "Debunk" Tech Hyperbole DENVER, CO--(Aug 2, 2017) - A hot Colorado-based real estate tech startup is breaking with marketing convention by assembling some of the marketing world's and real estate industry's most accomplished professionals for a Learning Lab it's presenting at the nation's largest real estate technology conference, Inman Connect at the San Francisco Hilton, August 7-11. zavvie, based in Boulder, Colorado, which is making its debut at Inman Connect, is the nation's first hyperlocal marketing platform designed to provide every neighborhood with a "go-to" local real estate pro. But instead of investing its marketing dollars to convince people to use its new platform at the big real estate tech gathering -- which Is expected to draw 4,000 attendees -- the firm is putting a spotlight on lineup of top speakers who are expected to debunk conventional wisdom on topics that address what consumers want, lead generation, real estate farming, blogging, and predictive analytics. The zavvie Learning Labs at Inman Connect are schedule for Wednesday, August 9 and Thursday, August 10, from 2:00 p.m. to 5:00 p.m. on both days. zavvie Learning Lab Speakers and topics include: Noelle Bortfeld, CMO, Windermere Real Estate, Seattle, WA and Marilyn Wilson, Founding Partner, WAV Group, and President of RE Technology, Arroyo Grande, CA present "What Consumers Really Want Will Shock You (Hint: It's about them, not you!)" Bruce Gardner, national speaker and best-selling author of Seven Styles: How To Design Your Real Estate Career of Success and Significance and Director of Agent Development for Your Castle Real Estate presents "Farming Is Back: Hyperlocal Marketing in The Digital Age." Jimmy Mackin, Co-Founder, Curaytor and one of the nation's leading experts on Facebook marketing presents "Using Facebook To Dominate Your Neighborhood." Dave Fratello, Manhattan Beach, CA Confidential Realty broker who is known for one of the nation's best hyperlocal real estate websites, MB Confidential, is paired with former Inman News reporter Paul Hagey, HageyMedia, and real estate marketing and agent blogging wunderkind Heather Elias, former VP of Marketing for Washington DC-area Century 21 Redwood Realty present "Stop Blogging! How To Build A Hyperlocal Content Machine." John Heithaus, a DC-area based, third-generation real estate professional and real estate marketing veteran is joined by Abbie Higashi, General Counsel and Manager at McGuire Real Estate, and Neil Cohen, a nationally renowned brand marketing expert who also teaches marketing at San Francisco State, and they present "Could Predictive Analytics Become Tomorrow's QR Code?" Eric Stegemann, CEO, TRIBUS, who became a REALTOR® before reaching the age of 20 and in 2004 built one of the largest independent brokerage firms in St. Louis, presents "Real Leads Are Back: How Social Lead Gen Will Change The Way You Look At Lead Gen Forever." Lane Hornung, zavvie Founder and CEO, explains his company's novel marketing strategy. "Educating agents by providing them with honest information of how to grow their business will drive them towards zavvie as part of their business solutions," he said. "The age of 'me' marketing is dead. Not just for agents, but for companies too. It's not about us -- it's about our customer and the value we can offer agents: it's about them. "By educating agents about what they need to rapidly grow their business -- which is what social media and the right technology is offering real estate agents today -- we know a lot of top agents are going to include zavvie in their marketing budgets because we offer the right stuff," he added. Hornung speaks from experience. He not only is a founder and owner of one of Colorado's most successful and award-winning brokerages, 8z Real Estate, he's also a former top producing real estate agent for RE/MAX and is in their Hall of Fame. Hornung's background includes a deep real estate technology background as well, having been part of the original management team of ZipRealty. Zip was the company that pioneered online real estate brokerage and now powers technology for the largest real estate brokerage brand in the U.S., Realogy. "At Inman Connect our Learning Labs, we know our speakers have the experience to cut through the hyperbole and tell the truth about what works in marketing and technology and what's just a shiny object that's likely to fade away," added Stefan Peterson, co-founder of zavvie, who is also COO of 8z Real Estate. "Agents are going to get takeaways they can use to immediately begin to build their business. That's what they need. Not a brochure about zavvie," said Peterson. zavvie is hosting its Learning Labs at Connect SF, during the afternoons of Wednesday, August 9 and Thursday, August 10. About zavvie zavvie is the nation's first hyperlocal marketing platform, the place where savvy, trusted local real estate agents go to tap into the most powerful way for a real estate agent to grow and maintain a successful real estate business. zavvie delivers to a real estate agent, a complete social media and hyperlocal system for top agents to build their listing business and make -- or keep -- them the dominant agent in their neighborhood. Discover more about zavvie at www.zavvie.com.
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Elm Street Technology and 'This Old House' Launch Co-Branded Digital Marketing Platform for Real Estate Professionals
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Moxi Works Adds Digital Media Partner to Their Open Platform
iTOUR joins the Moxi Cloud to deliver agents automated social video distribution July 17, 2017 – Seattle, WA – Moxi Works has added yet another partner to their ever-growing open platform. iTOUR let's real estate agents create and edit videos, and through their partnership with Facebook, makes it easy for agents to reach their target audience. Now with the help of iTOUR, agents can create visually compelling short videos and push them straight to Facebook all with one app. Perks like iTOUR's optimized social schedule allows you to push and boost posts based on the most optimal time of day. Mike McHenry, VP of Channels and Partnerships said, "iTOUR Media is another great Moxi partner that's taking advantage of our open platform. An agent can easily promote their listings on Facebook and their other social media accounts fully managed by the iTOUR team. It's a simple button click to start and the "boost" really works for agent branding and property promotion." iTOUR has many different options available for agents depending on where they currently are with their social media channels. Agents can have experienced social content editors from iTOUR create and manage their account, as well as connect other social accounts such as Facebook, Instagram, Twitter, Pinterest, YouTube, or LinkedIn. Their partnership with Facebook allows for social advertising via the Facebook Ad account and analytics through Facebook Insights, as well and through their API. The integration between iTOUR and Moxi Works will include Moxi Present, giving agents the ability to add the iTOUR home tour in their presentations. Mo Moses, CEO of iTOUR said, "In today's market, having a video of a home is so important... but what you do WITH that video is really what's crucial! At iTOUR, we've developed an incredibly effective, yet easy to use platform called SOCIAL BOOST, that takes the tediousness and guess work out of video creation and social distribution. It doesn't get much easier than automated!" Videos are a crucial part to real estate marketing. Often the quality of a home's photos and videos are what sell it to those living abroad and bring the locals to open houses. On their site, iTOUR poses the question, "Why videos?" Apparently 80% of the worlds Internet traffic will be video by 2019. (Cisco, 2015) About Moxi Works Moxi Works is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. Moxi Works' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With Moxi Works, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at moxiworks.com. About iTOUR iTOUR provides organizations with technology solutions to help with their Digital Marketing Strategy. iTOUR helps organizations create visual compelling short-form video content and through their partnership with Facebook, makes it easy for organizations and individuals to reach their target audience. Their main clients are in the Real Estate and Automotive industries, but also work with general businesses, non-profits, and churches. Discover more info www.gettoknowitour.com.
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EXIT Realty Adds realtor.com® to Premier Partner Program
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Kick Back, Relax, and Watch Your Business Grow this Summer!
It's hard to kick back and enjoy the summer when you're constantly hunting for leads and trying to build your business. However, Homes.com can help. With options available to help your business from the time a person starts thinking about buying or selling to years after the sale has been closed, our programs can free up your time, allowing you to focus on converting only the best leads, leaving you plenty of time to relax. It all starts with an online presence. Whether it's a buyer searching for a home or a seller trying to figure out their home's value, the first step they take is usually an online search. Homes.com can help you generate a stronger online presence by managing your SEO and posting engaging social content on your behalf. Homes.com's SEO Fuel program is compatible with most websites and can help you show up higher in search results. The increased website traffic that comes with an improved search ranking will mean less time spent bringing in new leads to keep your sales funnel full. The Social Fuel program, which creates and posts content on your behalf, can save you hours of time each week. No more banging your head against the wall trying to figure out what to post, no more stressing over how to create a Facebook Ad, and no more worrying about whether your social accounts are optimized for your business goals. Our team of social media experts can take care of all of that and more, freeing you up to focus on converting your followers into clients. Once someone has found you online, we can help you sort out and prioritize the hottest leads with our Lead Concierge program. Our team of lead concierges will screen your phone and email leads from your website, Homes.com, Zillow, Trulia, Realtor.com, and any other source to ensure your leads are answered quickly. Serious buyers and sellers are then forwarded directly to you! Once you have a serious seller under contract, they'll want to see how you're marketing their home. We have your marketing materials covered. The Homes.com Automated Marketing program can email you a premade single property website, Facebook post, ePostcard, flyer, and postcard for each of your listings. Just click the links to download your marketing materials! We can also help you take care of your buyers. The HomesPro Learning Center has tons of free, downloadable consumer guides to help you educate your buyers. Each consumer guide has editable fields for you to quickly and easily add your contact information. This feature allows you to share these resources online, in person, or via email and know that no matter where it ends up, leads will know how to contact you. Once you've converted your lead, use the free Email Marketing Center to enroll them in drip email campaigns to effortlessly keep in touch with them for years to come. Choose from the dozens of premade campaigns available to instantly enroll your leads and clients in automated emails that come straight from you. With all these great time-saving options, we hope you'll find some time to kick back, relax, and enjoy some R&R with your friends and family this summer. If you would like to learn more about how Homes.com's extensive suite of tools and resources for agents and brokers can help your business grow, give us a call at (888) 651-8956 or send an email to [email protected] To view the original post, visit the Homes.com blog.
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Property Panorama Offers Free Agent Profiles Using Structured Data
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No Hassle Marketing Materials Automatically Emailed to You for Each New Listing
For years, Homes.com has offered agents and brokers the opportunity to create premium marketing materials through the Homes.com Marketing Center. However, busy agents don't always have time to spend on this time-consuming process. If you're one of these busy agents, read on to discover how to make creating professional, property specific marketing materials easier! With the Marketing Center's new upgrade, you no longer have to set aside time to create each marketing piece for every listing you win. You don't even have to log in to your Homes.com Connect Dashboard to create your marketing materials. All you have to do is check for an email from Homes.com containing links to download your new marketing materials! We'll automatically create a variety of materials for each listing and email them to you 24 hours after your listing imports to Homes.com. Automated Marketing Materials Include: Single Property Website Facebook Post ePostcard Flyer Postcard If you ever want to make changes to your marketing materials, you can! Just log in and edit—it's that easy! Download, share, print, and use these marketing pieces however you choose to promote your listings. In the past, the Marketing Center has been a premium feature only offered with our most exclusive marketing packages. Now we're offering this convenient and affordable feature to everyone. Call us for pricing at (888) 651-8956 or send us an email at [email protected] to learn more! To view the original post, visit the Homes.com blog.
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Redfin Announces 1% Listing Fee Trial In San Diego
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Matterport Partners with Google to Help Businesses Better Market Online
SUNNYVALE, Calif., May 9, 2017 -- Immersive media technology company Matterport today announced a partnership with Google to enable the publication of immersive Matterport content to Google Street View. Starting this summer, owners of Matterport Spaces will be able to directly publish to Google Street View with the click of a button through the newly-launched Street View Publish API. The 3D scans will appear and be accessible almost instantaneously on Google Maps and in Google Search results, driving additional traffic to businesses' websites. "Matterport is excited to partner with Google to enhance the way business owners market to customers around the world," said Bill Brown, CEO of Matterport. "Our all-in-one solution helps businesses promote their venues and provide a preview of what customers can expect. Because the Matterport solution uses 3D data to automate the capture and content creation process, our customers are able to very easily produce a superior consumer experience on Google Street View and the web. This will help drive online consumer engagement and generate site visits for businesses." Matterport's large and growing customer base spans a range of industries from residential and commercial real estate to hotels, restaurants, multifamily, vacation rentals, and scenic points of interest. With each capture, venue owners can get 2D photos, 3D and virtual reality (VR) models, video, and other digital media assets. What further sets Matterport apart is that it is the most immersive customer experience available on the web and in Google Street View, in terms of consistency, image quality, and 3D transitions. "Street View is a beloved brand because it helps prospective travelers/guests/customers gain the confidence of being there – before they go. In our quest to help people remotely navigate places, a sense of immersion has been key, so we're always keeping tabs on companies that take immersion to the next level. Matterport offers one of the most impressively realistic consumer experiences I've seen," said Charles Armstrong, Street View product manager. "Bringing the Matterport experience to Google Street View will be a game changer for businesses looking to better market themselves, and for the photographers who serve them." "Since Matterport is completely automated, photographers and service providers like myself can publish direct to Google Street View instead of stitching together disparate 360 photos and linking constellations," said Chris Petracco, President of TrustedPhoto DC, a Google Street View trusted contributor and Matterport Service Partner. "That, combined with Matterport's ability to deliver realistic captures in a variety of formats, means I can give my customers more assets in less time. All of this translates into better value and faster turnaround for the venue owner, less time on site to do the scan, and ultimately lower costs for me to deliver my service. This can be a real advantage for venues, both large and small, as well as service providers." Google Street View supports 2.5D transitions using just the sort of geometry that Matterport generates. By connecting Google Street View to Matterport's publishing service, a best-in-class authoring service and best-in-class discovery platform have come together to provide the definitive business virtual tour pairing. Starting this summer, customers will be able to access the new Publish to Google Street View capability through Matterport's beta program. Venue owners can get a Matterport scan today, via a service provider, and publish it to Google Street View once the publish capability is live. Interested customers can sign up for Matterport's beta program, and will be contacted when the beta program is available. Founded in 2011, Matterport has revolutionized the way businesses in real estate, hospitality, travel, entertainment, construction, and other sectors generate revenue. Matterport's easy-to-use device captures immersive 3D tours, virtual reality experiences, Google Street View inside view tours, 3D and 2D floor plans, guided tours and more. The all-in-one technology requires little to no training and a 2,000 square foot space can be captured in an hour. To date, over 500,000 spaces have been captured, generating more than 150 million "visits" across 80 countries. Since VR was offered for all models in Q4 2016, Matterport has seen VR usage explode, clocking over 3 million pano views. To view more Matterport Spaces, please visit the Matterport Gallery. To learn more about becoming a Matterport Service Provider, visit our Service Provider Program. About MatterportHeadquartered in Sunnyvale, CA, Matterport is an immersive media technology company that delivers an end-to- end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-world spaces on Web, mobile devices and VR headsets. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences. To learn more, visit matterport.com, the Matterport Community.
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Imprev Launches Marketing Center for Giveback Homes
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Better Homes and Gardens Real Estate Rand Realty Launches New Agent Platform
April 4, 2017 – Seattle, WA – Better Homes and Gardens Real Estate Rand Realty has launched a powerful combination of the latest in agent productivity technology. Agents now have access to the Moxi Engage™ CRM from Moxi Works, which is fully integrated into an advanced automated marketing platform from Imprev, Inc. "There's a great technology race in real estate that has brokerages scrambling to add the latest innovations to gain a competitive edge and attract new agents," says Matthew Rand, managing partner of Better Homes and Gardens Real Estate Rand Realty, which operates 26 offices with 1000 agents. "But agents are suffering from tool fatigue: There are too many disconnected apps and tools offered to agents without a focused plan from the broker to tie them all together," he continues. Better Homes and Gardens Real Estate Rand Realty, which is the premier real estate broker in New York City's northern suburbs, closes more than $2.1 billion in real estate sales every year in Westchester, the Hudson Valley, and Northern New Jersey. The Rand organization is well-known for its regional technology leadership. It was the first company to put its listings online, the first to offer mapping and directions, and now the first to provide a fully mobile environment for home sellers and buyers. "Combining two best-in-class technologies that are fully integrated helps makes Better Homes and Gardens Real Estate Rand Realty agents' lives simpler and their businesses more successful," Rand says. He adds, "The streamlined experience will also be a powerful offering in our recruiting strategy." Renwick Congdon, CEO of Imprev, a company known for its advanced automated marketing services, explains how the Moxi Works and Imprev integration creates a unique value proposition. "Providing compelling, timely, and relevant content to buyers and sellers helps agents build relationships and trust," Congdon shares. "Delivering the right marketing to the client consistently and automatically can help an agent gain a client for life." "We're making sure agents do the right thing at the right time, which we've seen dramatically increases their new, repeat, and referral business," says York Baur, CEO at Seattle-based Moxi Works. "The technology that BHGRE Rand Realty is providing to its agents will provide a workflow that will be the envy of its competitors." For example, listing and contact information for each Better Homes and Gardens Real Estate Rand Realty agent will be synchronized between his or her CRM and marketing platforms. The streamlined workflow dramatically increases agent efficiency and improves data quality by eliminating the need to enter listing and contact information in multiple systems. The integration also enables the automatic creation of marketing content for a wide range of marketing activities – from promoting a new listing to keeping in contact with an agent's leads and sphere of influence – all without requiring the agent to lift a finger. About Better Homes and Gardens Real Estate Rand Realty Better Homes and Gardens Real Estate Rand Realty is the premier real estate broker in New York City's northern suburbs, comprising 26 offices, over 1000 agents, and closing more than $2.1 billion in real estate sales every year in Westchester, the Hudson Valley, and Northern New Jersey. Better Homes and Gardens Real Estate Rand Realty is the leading real estate brokerage for New York City's Northern Suburbs of Westchester, Putnam, Rockland, and Orange Counties, and the Northern New Jersey suburbs of Bergen, Passaic, and Morris Counties. About Moxi Works Moxi Works is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. Moxi Works' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With Moxi Works, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at www.moxiworks.com. About Imprev Many of the most respected brands in real estate use Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages can automatically create a fully-branded print, digital, and social media marketing package for all of their agents' new listings, giving them a recruiting edge and driving unprecedented brand consistency. Established in 2000, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, and NextHome. Discover more at www.imprev.com.
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Moxi Works Adds Facebook Marketing to Their Open Platform
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Moxi Works Now Includes Automated Marketing from Imprev
Moxi Works' latest open platform partner, Imprev, Inc., allows them to provide a simple, effective way for agents to market all of their listings without lifting a finger. "We're excited to expand our partner program to include an industry leader like Imprev Marketing. They have a long history of delighting their agent customers and together we have created a seamless experience for all Moxi Engage users," said Mike McHenry, head of Partnerships. Imprev drives synergy between the broker and agent's marketing, empowering them to effortlessly promote their listings, brands, and brokerages through custom digital, social media, and print creative. Adding this onto the Moxi Works platform allows agents to focus on what they do best: sell. Brand-Centric Imprev allows brokerages and their agents to stay fully-branded with a custom marketing package for each and every listing. Consistency Not only is everything fully-branded, but each package is also brand consistent. This allows agents to market listings across all verticals with print and digital marketing (including social media) for professional looking content, every step of the way. The marketing materials provided in each package also automatically update for the lifespan of the listing, to insure that agents' marketing is never out of sync. Integration Imprev is completely and fully integrated into the Moxi Works experience. Here's what that means: Agents can access Imprev directly through Moxi Works without needing to re-enter your user id and password Agent's contacts will be synchronized from Moxi Works to Imprev, greatly speeding up the process of communicating Imprev provides automated marketing services, including listing automation, lead and customer nurturing, email campaigns, and marketing centers. Imprev is part of the rapidly expanding Moxi Works open platform. To view the original post, visit the Moxi Works blog.
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Adwerx offers free real estate marketing consultations to agents
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Homes.com's Top 10 Product News and Updates of 2016
  What a year! In 2016 NASA's probe Juno entered Jupiter's orbit, a solar-powered plane circumnavigated the planet, India planted 50 million trees in a single day, and Giant Pandas were removed from the endangered species list. In the industry, mortgage rates were consistently low and tight inventory made it a great year to be a listing agent. We hope you had a fantastic year too, one full of quality leads, a growing database of prospects, and plenty of sales! It's been a busy year for everyone, including Homes.com. Here are a few of the new products and upgrades we launched in 2016 that you may have missed. Get caught up below! 1. Lead Concierge Launched This new program is a great way to connect with leads fast. This is available for all your lead sources; just use the special phone number and email routing to have the Homes.com Lead Concierge respond to new leads as they arrive. We'll even pre-screen them to help separate serious buyers and sellers from browsers and renters. 2. Social Fuel Program Upgraded with Facebook Advertising We put the Homes.com Social program under a microscope to see what we could do to drive even greater results for our agents. As a result, we've upgraded and rebranded to Homes.com Social Fuel which now offers LinkedIn account management and managed Facebook Ads. 3. .Homes Domain Names Launched New ".Homes" domain names were made available to professionals in the housing industry. All registrants of .Homes domains are verified to confirm the owner is a real estate professional, offering consumers a trusted domain name to find home services. 4. Team Functionality Added Homes.com launched a new "teams" functionality that makes it easy to assign leads to team members, set up lead routing rules, and access reports on leads sent to team members. Agents and brokers can add this free upgrade by contacting customer support. 5. TalkNow Beta App Launched This new, location based app instantly connects agents with exclusive leads for buyers searching for property within five miles of their current location. TalkNow is currently being beta tested in three test markets across the country, click here to ask about TalkNow in your area. 6 & 7. New Listing Manager and Contact Manager It takes more than functionality to make a mobile experience great. That's why we launched the new listing manager and the new contact manager for Homes.com Connect. This mobile optimized design makes it easy to use on any device. 8. New Website Backgrounds Thousands of agents rely on Homes.com for their agent and office websites and we want to make sure they have plenty of great customization options available. To that end, dozens of new website background images were added to help agents create a website that speaks to their audience. 9. NEW Skyline Drive 2.0 and CB Fusion Website Design Themes Now Available! Homes.com's agent sites now have more design options than ever with the addition of CB (Coldwell Banker) Fusion and Skyline Drive 2.0—the mobile optimized version of one of our most popular classic design themes—to the design theme gallery. 10. Partnership with DocuSign Homes.com forged a new partnership with DocuSign that will allow you to auto-populate lead data from Homes.com Connect directly into your DocuSign account, eliminating duplicate data entry. Your DocuSign data will also auto-populate transaction details into your Homes.com Connect dashboard, making it easier to track your listings and contacts from lead to close. Watch for this new integration in early 2017. Thank you for another great year! If you're not working with Homes.com yet, or would like to upgrade your account, we'd love the opportunity to discuss what Homes.com can do for you. Please give us a call at 888-651-8956 or send an email to productinfo(at)homes.com to learn more. To visit the original post, visit the Homes.com blog.
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Delta Adds New Features for Lead Generation, Conversion, Marketing and Usability
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Realtor.com Debuts 'Homeblebrag' with Actress Elizabeth Banks
  SANTA CLARA, Calif., Oct. 27, 2016 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., today launched "Homeblebrag," allowing homeowners the ability to customize a shareable video bragging about their home, featuring actress, producer and director Elizabeth Banks. Homeblebrag, which is part of realtor.com's® larger "Own Home" marketing campaign that launched in June, celebrates the excitement for a home buyer or renter and offers the opportunity to boast about the new home – with Banks. First time and move up buyers, alike, can enter their address at www.realtor.com/homeblebrag to create a video of Banks on their front lawn or in front of their building, bragging about the best qualities of their new dream home in a video sharable via social media. The campaign is a humorous play on #humblebrag movement in social media, started by Harris Wittels on Twitter, creating a positive (and hilarious) way to share successes and encourage homeowners to shout their news from the rooftop. "The Homeblebrag campaign builds upon our hilarious two-year relationship with Elizabeth Banks," said Andrew Strickman, head of brand and chief creative for realtor.com®. "Not only can realtor.com® help you find your dream home, we can place Liz in your front yard. You may be too humble to brag about your exciting new home purchase, but realtor.com® and Elizabeth Banks are not." To date, the "Own Home" campaign is off to a strong start, outperforming previous campaign benchmarks of ad recall and brand link — two major levers in driving accelerated audience growth for realtor.com®. The campaign was created by Pereira & O'Dell New York, in collaboration with realtor.com's brand team, and is comprised of TV ads, digital videos and social integrations. View the "Own Home" ad spots here. To view the Homeblebrag trailer and build a Homeblebrag of your own, visit www.realtor.com/homeblebrag. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS.® For more information, visit realtor.com.
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Real estate agents get free brand assessments from Adwerx
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Onboard Informatics Launches AddressReport as Part of Complete Consumer Engagement System
  NEW YORK, NY (OCTOBER 18, 2016) - In direct response to real estate companies wanting to retain more of their online traffic, Onboard Informatics just launched AddressReport as part of a complete consumer engagement system powered by local data. "We saw a distinct need in the market," said Marc Siden, CEO of Onboard Informatics. "We saw our real estate clients spending resources on driving site traffic and then losing the 99% who weren't ready to contact an agent. The buying process for home-shoppers is now over a year. We wanted to provide something to the market that would engage that 99% until they were ready to make a real decision." AddressReport scans and interprets hundreds of millions of data points from Onboard to generate elegant property reports that can be embedded into real estate websites and include an agent's branding information. Online visitors can opt-into ongoing alerts on a property or area of interest. The alerts are sent automatically on behalf of agents when something in that area or about that property changes. "The dynamic data drives up the open rates," said Scott Petronis, Chief Product Officer of Onboard Informatics. "Over the past year we saw average open rates of 39%. This is reflective of the fact that we're personalizing content based on properties or areas these people care about using information that is changing, current, and relevant." In addition to the property reports and automatic alerts, the AddressReport system sends ongoing usage analytics to help clients identify who is more involved and closer to making a decision. Early adopters of the AddressReport system include HomeActions, HouseHunt, Realvolve, and Redefy. "We saw AddressReport as a tremendous opportunity to help our clients stay connected with subscribers with personalized local content," said Richard J. Koreto, Chief Content Officer of HomeActions. "It is imperative to our value proposition that we keep our clients in front of potential buyers and sellers. This is an effective way to do that." For more information on AddressReport or other data-driven engagement solutions, contact info(at)onboardinformatics.com. About Onboard Onboard Informatics, a leader in data-driven consumer engagement, offers easy access to solutions that excite and captivate. Founded in 2002, Onboard provides tools to top real estate, media and technology companies that enhance websites and applications with dynamic, personal and timely information designed to convert consumer interest into sales. For more information on what local information can do for your business, or to request a demo, visit http://www.onboardinformatics.com.
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Brokers' Rave Reviews Fueling Strong Growth, Aggressive Market Expansion for RealScout
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Elm Street Technology Poised for Growth, Launches Elevate for Real Estate
GREENSBORO, NC--(Oct 11, 2016) - Two best-in-class acquisitions, including one of the most established real estate marketing brands used by millions of consumers -- Listingbook, has catapulted Elm Street Technology into the real estate industry spotlight. Headed by a team of well-known real estate industry entrepreneurs, Prem Luthra and Randall Kaplan, Elm Street Technology today launches Elevate™, a new Digital Marketing System that uses advanced automation to move Elm Street Technology towards delivering "everything real estate agents and brokers need for new leads and client-for-life retention, all in one place." "Elevate offers brokers and agents a single digital marketing platform with all of the outstanding features that millions of consumers who've used Listingbook love," Luthra, President of Elm Street Technology says. "Elevate includes Listingbook's powerful client servicing platform with best-in-class MLS-powered listing search for home shoppers, access to public records, recent and past sales information, community and school details, taxes, loan calculator, shopping and recreation, and much more," he adds. Luthra notes Elevate also introduces advanced automation that delivers custom Blogs, automated listing postings to social media channels, automated YouTube property tour videos, and beautifully designed, mobile responsive agent and property IDX websites embedded with the best-in-class lead generation technology, all from a single vendor. "With Elevate, Elm Street Technology begins to solve one of the biggest challenges for real estate brokers and agents: The marketing technologies they use to promote listings and their businesses don't talk to each other. Elevate moves brokers and agents onto one digital marketing system, from one vendor, and that means only one phone call for support. Now that's an industry first," Luthra says. Luthra, who founded Elm Street Technology in February with a group of investors, added Randall Kaplan as its Chairman through its first acquisition, Listingbook, the real estate industry's proven lead nurturing and client servicing platform that allows consumers to "search like an agent." In September, Elm Street also acquired RLS2000, a top broker and agent website provider and marketing services firm based in New England. According to Luthra, Elm Street Technology is in the process of rolling up other successful technology and marketing services companies. "We will be able to deliver everything a broker or agent needs from lead generation, to customer for life retention solutions," he says. Prior to pursuing his vision of creating Elm Street Technology, Luthra served as Chief Marketing Officer at Xome. He also was the Co-Founder and Chief Revenue Officer for Real Estate Digital, which became a wholly owned subsidiary of Xome. Luthra was also the Chief Strategy and Sales Officer for LPS Real Estate Group, and Senior Vice President of Consumer Media at Move Inc. Randall Kaplan has quietly established a daunting track record of innovatively creating, rapidly growing and skillfully selling a number of businesses that stretch across multiple industries. He started out running Kay Chemical Company, a leading supplier to McDonald's and other fast food franchises, which was merged into Ecolab, the world's largest institutional chemical company. As an entrepreneur, he started, grew and sold a number of businesses, including Sterling South Bank, now the Bank of North Carolina. He also bought most of Listingbook and became its President in 2006. Elevate is powered by Listingbook and fully integrates all of its features with RLS2000's powerful automated marketing services and best-in-class websites to deliver one source for new leads, client management and client-for-life retention. Product pricing information for agents, teams and brokerage licensing is available by calling Elm Street Technology toll-free at 1-866-353-3456 or visit www.elmstreettechnology.com. About Elm Street TechnologyElm Street Technology offers a portfolio of real estate technology and marketing services companies that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technologies is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456 or visit www.elmstreettechnology.com.
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Get the Social Media Help You Need with the New Homes.com Social Fuel
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More than 700 Agents Have Earned Their Real Estate Digital Marketer (REDM) Certification
  Earlier this year, we launched the Real Estate Digital Marketer (REDM)™ certification course. And since launching the course, more than 700 agents have earned their REDM™ certifications. That's a huge accomplishment, and a powerful step forward for our industry. See, every REDM™ agent has made three essential commitments: REDM™ agents are committed to changing the real estate industry for the better We've all encountered the negative and damaging views some consumers hold of our industry. REDM™ agents are committed to changing the way real estate is seen by banding together and elevating the professionalism of our industry. How?... REDM™ agents are committed to giving sellers a 5-star experience The old days of selling real estate are gone... You know, placing a listing in the MLS, putting a sign in the yard, and praying that it sells. Today, sellers have much higher expectations. They expect us to market their properties across a wide range of channels, including online marketing. REDM™ agents get the skills and expertise needed to meet those expectations, and use them to deliver a 5-star experience. By satisfying our customers, we lift the overall impression of our industry. And happy sellers mean more referrals. REDM™ agents are committed to promoting their brand and growing their businesses Here's what makes REDM™ so powerful: While gaining the skills to better serve clients and change our industry, REDM™ agents also learn how to use only marketing tactics to promote their brands and grow their own businesses. Now, if you're ready to make these commitments and earn your REDM™ certification, we have exciting news... Registration for the REDM™ course opens tomorrow! But the window to sign up is only going to last a couple days... so make sure to keep an eye on your inbox tomorrow! On Wednesday, July 27, you can join REDM™ here: http://thepaperlessagent.com/redm-coaching-club In the meantime, here's some more information on what you can expect from the REDM™ certification course: The Paperless Agent Declares War Showcasing Your Competitive Edge Preview of the REDM Course To view the original post, visit the Paperless Agent blog.
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Looking for an Easier Way to get Onboard’s Engaging Content?
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New Real Estate Marketing Solution Delivers Tech Plus Talent
BOSTON, Mass. (July 19, 2016) - Boston Logic, the technology platform that powers enterprise brokerages nationwide, announced the launch of Ace, a powerful technology solution that ties together a brokerage or team’s website, online lead generation, lead routing/follow up, CRM and online marketing, while also providing a skilled marketing person who can help drive these initiatives and campaigns. Ace is tailored for agent teams and boutique brokerage companies, who often lack a dedicated staff person to lead their online marketing programs. “Through many years of working with brokerages, we’ve learned that one of the biggest obstacles that brokers and teams face is having the staff to help drive the technology in which they invest,” said David Friedman, founder and CEO of Boston Logic. “We designed Ace to include marketing support because we want to provide not only great technology, but impactful outcomes, even when the brokerage or team doesn’t have the full time staff to do so inhouse,” Friedman said. The Boston Logic Ace solution was built for agent teams and brokerages with up to 50 agents who want to grow their online business, automate lead capture and scoring, automate marketing and customer follow-up, stay in touch with their past clients and spheres of influence, and get help piloting these systems. Ace combines Boston Logic’s comprehensive suite of broker technology solutions with a dedicated remote chief technical and marketing administrator for a fraction of what it would cost to hire a full-time professional, usually under $1000 a month for both the expert and the software. “Ace is perfect for real estate professionals who want to sell homes, not manage websites and software. It provides technology to grow your business and the people to help you drive it. Ace experts become a part of your team to both pilot technology and do the hands-on work that you don’t have time for, the stuff that’s everyone job, so it’s no one's job,” said Spencer Taylor, Boston Logic’s Head of Product. “Lots of our clients simply don’t make time for the basics, like sending a newsletter or connecting their Google account to their CRM. Your Ace will do it for you,” Taylor added. Scott Reynolds, who heads up a team of six agents in Vero Beach, Fla., said that like most successful teams, their agents are busy marketing and selling property. “Ace fills a gap in our team with a digital marketing specialist who works with us to manage and implement all of the services that the Boston Logic Platform provides,” he said. Effective utilization of real estate technology can spell the difference between success and failure in today’s real estate marketplace. Many mid-size and smaller brokerages and teams find it difficult to run an effective digital marketing campaign. They further struggle to give agents the marketing support and software integration they need to make them competitive with market leaders. According to a recent study by Inman News Service, technology tools are the number one reason agents select one brokerage over another. Yet, nearly half of the agents participating in the study had no formal agreement for technology support from their broker and 45.6 percent, said they wished brokers would offer more support to encourage agent adoption of technology products. Similar research by the National Association of Realtors found 45 percent of agents and broker associates would like brokers to expand the amount of technology they provide agents. Ace was built on the Boston Logic Platform, which powers desktop and mobile websites, CRM, email marketing, marketing automation, and more for brokers, teams and individual agents. The Boston Logic Platform is proudly made in Boston, MA, by talented software developers writing in the same coding language - Ruby on Rails - used by companies including Twitter, Airbnb and Hulu. This modern code means better performance, greater flexibility and faster innovation. Ace is launching a pilot program with 20 select small brokerages and teams this month, and will be publicly available August 1st. For more information about Ace by Boston Logic, visit http://ace.bostonlogic.com. About Boston Logic Boston Logic (visit http://www.bostonlogic.com) provides software, online marketing and design services to real estate companies looking to be the technology leaders in their marketplace. The company was formed in 2004 in Boston, Mass.
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SavvyCard® Launches Space Coast Association of REALTORS® on its SavvyCard for Associations Pro™ Platform
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Crye-Leike, Realtors® Recognized For Outstanding Website Marketing
Nashville, Tenn. (March 9, 2016) – Crye-Leike, REALTORS®, the nation's fourth largest privately-held residential real estate firm, was named the winner of the 2015 Most Effective Search Engine Optimization (SEO) Strategy Award for outstanding website marketing of its Crye-Leike.com website. This coveted SEO award was presented by Leading Real Estate Companies of the World® (LeadingRE), a global community of more than 500 high-quality independent real estate firms. Crye-Leike.com was recognized for its website marketing strategy in making it easy for consumers to find its website, with competitive positioning on popular search engines, unique content focusing on key markets, effective incorporation of social media and other tactics. This win marks the fourth time Crye-Leike has achieved this distinction, including years 2014, 2011 and 2010. Additionally, LeadingRE® presented Crye-Leike the Website Quality Certification (WQC) Award for being among the best in setting the standard of website excellence in design, technology and service. Among Leading RE's 136 certified sites, Crye-Leike.com was one of eight websites chosen in 2016 for this award of excellence. Crye-Leike has annually maintained its website quality certification since 2009 when LeadingRE established this certification program to recognize and encourage superior websites among its 500+ member firms. The awards were presented at the network's annual awards gala in Miami Beach, Fla. which attracted nearly 2,500 real estate professionals from 25 countries. Chief Executive Officer Harold Crye and Chief Information & Strategy Officer Gurtej Sodhi accepted the awards on behalf of the company's Information Technology Division. Winners were selected by a panel of independent judges who conducted a thorough comparison of 500-plus real estate companies globally in the LeadingRE network, rating and ranking these websites against a long list of performance metrics. Every 12 minutes, the Information Technology Division of Crye-leike updates over 400,000 property listings on Crye-Leike.com to ensure the most accurate information, noted Sodhi. Crye- Leike.com pulls its real estate data from numerous member Multiple Listing Service agencies in nine states where Crye-Leike has a market presence. "With our web site generating over 12,000 visitors per day and 30 million hits per month, you will not find any other local real estate company to come close to Crye-Leike's internet activity," said Sodhi who is a two-time award recipient of the Nashville Business Journal's 2014 & 2015 Chief Information Officer Award in its Large Private Companies (501+ employees) category. "Earning recognition among this elite LeadingRE group is a considerable achievement and quite notable," said Crye-Leike Founder Crye who is treasurer of the board of directors of Leading Real Estate Companies of the World. "Our IT Division is to be commended for its commitment to providing innovative technology solutions for our Crye-Leike customers and sales associates." Crye-Leike (crye-leike.com), a full service real estate company for 39 years, is ranked the nation's sixth largest residential real estate brokerage firm among the nation's top 500 and is the largest real estate company in Tennessee, Arkansas, Mississippi and the Mid-South. It has a network of over 3,000 sales associates and 115 branch and franchise offices located in a nine-state region. Headquartered in Memphis, Tenn., Crye-Leike attained sales of $5.7 billion and 31,400 closed transaction sides corporate wide in 2015. Leading Real Estate Companies of the World® (LeadingRE) is the home of the world's market-leading independent residential brokerages in over 50 countries, with over 500 firms and 120,000 associates producing over 1 million transactions valued at $321 billion annually.
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RealBiz Media Group, Inc. Announces Strategic Partnership with Onboard Informatics
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San Diego Association of REALTORS® Selects RESAAS for Real-Time Listing Network
VANCOUVER, BC--(March 01, 2016) - RESAAS Services Inc., a cloud-based social business platform for the real estate services industry, is pleased to announce that it has signed a five year agreement with theGreater San Diego Association of REALTORS® (SDAR). This agreement will allow all 12,000 member REALTORS® of SDAR, the largest real estate association in San Diego County, to share lightweight property listings with one another while providing SDAR visibility into this pre-market activity. This is the second real estate association to take advantage of the revolutionary real-time listing sharing solution that gives member REALTORS® and the MLS themselves instant visibility into listings that are of pre-market status. In addition, the creation of a SDAR network on the RESAAS platform will allow its members to grow their international referral business and expand the exposure of their property listings. "We pride ourselves on continually offering progressive technologies to our 12,000 members," said Michael Mercurio, CEO of the Greater San Diego Association of REALTORS®. "We see RealTimeMLS as a key addition that will allow our agents to share listings and referrals quickly and easily amongst each other. Apart from communicating about local news and listings, we are looking forward to expanding the international reach of real estate in San Diego County. We have a number of international initiatives underway and see RESAAS as a vital component in facilitating those goals." Pre-market transactions are often difficult to track and measure, which can lead to a large percentage of sales not being recorded in the MLS records. As a result, there is incomplete sales data, making the Comparative Market Analysis (CMAs or "comps") inaccurate. The solution provided by the RESAAS platform will allow MLSs to track data more easily, in an efficient manner. "The increase in pre-market activity has heightened the need for real estate associations and MLSs to continually enhance their value proposition for their membership," said James Hayden, VP of Enterprise Accounts. "At RESAAS, we always focus on real scenarios that are facing the real estate industry and use our technology to provide complete solutions that are implemented to benefit the entire organization at large." About RESAAS Services Inc. RESAAS, a cloud-based social business platform for the real estate services industry, is designed specifically for the real estate professional to connect and communicate in real-time. Known as real estate broadcasts, RESAAS' powerful reblasts® engine automatically generates all of your real estate workflow into invaluable social content that is instantly pushed out to the RESAAS platform and other social networks. Visit www.resaas.com. About the Greater San Diego Association of REALTORS® With more than 12,000 members, the Greater San Diego Association of REALTORS® is the largest trade association in the county. We help our members, who adhere to a code of ethics and professional standards, sell more homes. We also help people realize the dream of home ownership, and we are dedicated to protecting private property rights.
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CityBlast teams up with RESAAS to make social selling even more profitable.
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New Real Estate Industry Partnership Focused on Expanding an Agent’s Business
  As a brokerage, providing your agents with the tools needed to stand out from the competition is crucial. The competitive landscape is fierce and you have to always be asking yourself: "how can my agents not only stand out but also remain top of mind after the transaction has closed?" In 2015, NAR announced that 88% of buyers indicated that they would use their agent again or refer their agent to someone they knew. How do your agents create a post transaction experience to ensure that their clients are a part of that 88%? Creating a positive customer experience will not only lead to pushing your agents to the top but will lend itself to brokerages being able to recruit and retain top agents by providing them the tools needed to succeed. We understand this value and are excited to announce our partnership with Home Owners Network (HON) as a way to further build the options for our clients. Through the Home Owners Network application, an agent can provide their clients with access to a network of home owner experts to lean on for advice post transaction close. Lone Wolf has invested greatly in our technical architecture ensuring that through strong partnerships we can provide the real estate industry with robust, integrated and smart options to be the best. We are very excited for the potential that this partnership will bring our clients. To view the original post, visit the Lone Wolf blog.
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Onboard Informatics Announces Intent to Acquire AddressReport
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RealBiz Media Group, Inc. Debuts PowerAgent to Agent Community
FORT LAUDERDALE, FL--(Jan 12, 2016) - RealBiz Media Group, Inc., the market leader in video technology for the real estate industry, announced today the scheduled market launch of its much anticipated PowerAgent product. PowerAgent integrates multiple channels of real estate marketing, combining video production and social media platforms allowing agents to be more successful at closing sales. By consolidating all of agents' listings into one easy to use portal, PowerAgent enables agents to market, modify and publish their listing information and videos at the click of a mouse or through automated settings. A recent unsolicited review by Craig C. Rowe of Inman.com stated, 'Integrated video marketing is only a part of what I think makes this software really effective. Everything is so nicely confined.' Continued Mr. Rowe, 'The company clearly has a number of products that can help enhance each aspect of your marketing plan...I encourage agents to have a look when it launches on January 21.' Samantha DeBianchi, star of Bravo's 'Million Dollar Listing,' has joined the PowerAgent team as spokesperson, assisting the marketing push underway to bring PowerAgent to the attention of all agents and brokers in the US. 'We have built an amazing product that integrates many channels of the real estate agent's work life. We believe PowerAgent will become the go-to utility in the agent's toolset, helping them become more successful and profitable,' said Alex O. Aliksanyan, Chief Executive Officer of RealBiz Media Group Inc. PowerAgent is priced at $39.95/month; there are approximately 1,000,000 registered real estate agents in the US. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as PowerAgent, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts.
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Berkshire Hathaway HomeServices Florida Network Realty Delivers Marketing Game Changer
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Reach150 and Corefact Announce Partnership; Broadens the Online Reach and Referability for Real Estate Clients
SAN FRANCISCO, October 21, 2015 — Reach150, the leader in referral management for relationship businesses, and Corefact, the leading company in advanced printing and online marketing solutions for the real estate and mortgage industries, today announced a key partnership. The collaboration between the two companies provides real estate agents and brokerages the ability to boost the results of their direct mail by including targeted online advertising campaigns to prospective home sellers through an integrated offline-online solution. Reach150 provides its clients the most advanced recommendation and referral management solution on the market. The service helps individual business owners and organizations nurture their important relationships to ensure they stay top-of-mind in order to generate new business referrals. Additionally, they are able to promote themselves to a broader audience including business partners, people in their social network and their local community. Reach150's partnership with Corefact means that customers of both companies will be able to reach their target customers with a powerful, integrated online/ offline marketing solution. The combined solution helps business owners, and organizations drive brand awareness and close more business across the board. "Corefact has a proven record of helping real estate professionals secure new business leads through their highly effective and efficient direct mail campaigns," said Dan Hodges, founder of Reach150. "Reach150 is focused on using recommendations from happy clients to help validate a business or individual and to promote their great service, through online channels, to their sphere of influencers. Combining Corefact's offline reach with Reach150's focus on promoting a business or organization through online channels means that our joint customers will stay in front of their prospects on an ongoing basis, and provide them with tangible evidence of their high quality service." Using the two systems, a client creates a Corefact mailer with the option of including recommendations they've collected through their Reach150 profile. These offline mailers are sent to the zip code or codes of choice. The postcards include a unique key code that the homeowner can enter online to get the estimated value of their home. Once entered, the homeowner is subsequently tagged by Reach150 and will begin to see advertisements for the business owner or organization who initially sent the mail. This ad promotes their high quality service, throughout the target's online activities, which link back to the client's Reach150 site. "Partnering with Reach150 is a natural extension for us," said Christopher Burnley, CEO of Corefact. "Combining mailings with online advertising offers more value and exposure to our customers, extending their brand through Reach150 retargeting campaigns. Together, Reach150 and Corefact provide a 360-degree solution to attracting new clients, from direct mail to a landing page to online ads. The two products combined produce stronger results, and are the only target marketing an agent needs." Both companies will offer the combined solution to current and new customers. For more information or to sign-up, visit www.reach150.com or www.corefact.com. About Reach150 Reach150 is the leader in referral management, providing relationship businesses with a systematic and simple way to generate more referrals and close more business. Ninety-two percent of individuals trust referrals from people they know and are six times more likely to do business with them. Reach150 helps people grow their business by proactively building their online reputation, promoting proof of their excellent service, and nurturing their most important relationships. Learn more about Reach150 at www.reach150.com. About Corefact Corefact, based in Hayward, CA, is a privately-held company providing sales organizations and sales people with a complete marketing solution that leverages state-of-the-art conversion tools and timely data-driven content – both online and offline – that engage customers and convert prospects. The Corefact patent-pending marketing solutions help generate leads, build relationships and promote products and services using a one-to-one approach, matching multiple unique data points to create a personalized experience for the consumer. Combined with market-timed content and unique tracking codes, the company's systems are able to generate unprecedented response and conversion rates utilizing the best of direct mail and web technology.
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Placester Announces Plays, Automation for Real Estate Marketing
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Proxio Announces Proxio Luxury Showcase, Digital Marketing and Collaboration Solution for Luxury Agents
Santa Clara, CA (August 3, 2015) – Proxio, Inc., provider of the world's most powerful digital marketing and collaboration solutions for the global real estate industry, today announced the launch of Proxio Luxury Showcase™. Uniquely designed to give luxury agents an exceptional ability to market distinctive properties globally, Proxio Luxury Showcase is the most recent extension of the company's multicultural marketing services for real estate professionals. Proxio Luxury Showcase automatically generates a complete digital marketing package for each luxury property, including a multilingual website, digital brochure, and graphical emails, with all elements SEO and mobile optimized. Listings can easily be distributed across social channels to potential buyers, all while being tracked by the listing agent. Proxio Luxury Showcase provides collaboration tools bundled inside; the many thousands of agents engaged in Proxio's global network can connect to any listing with one click, which automatically adds their own contact information and appends the listing to a free, mobile-friendly website with social sharing capabilities. Every additional agent using Facebook, Pinterest, WhatsApp, LinkedIn, Twitter, or email to share a listing multiplies and extends listing visibility, including globally. In several months of testing, Proxio Showcase services have generated leads from 46 countries. "Proxio Luxury Showcase is going to be a game-changer; we're increasing listing visibility exponentially by enabling multiple personal shares directly by motivated buyer's agents," states Janet Case, CEO of Proxio, Inc. "We're excited about this product and its ability to maximize the sales potential of a luxury property." "Unlike single property websites, Proxio Luxury Showcase is a real marketing channel that engages thousands of agents around the world to actively promote properties," says Jose Perez, Executive Vice President of Global Sales for Proxio. "For the brokerage, it has the advantage of tracking agent engagement and identifying where leads are coming from for each individual property." Proxio Luxury Showcase creates robust digital marketing that presents properties beautifully, exposes them widely, and is easy to use. If listing agents prefer to market selectively, they can elect to share a listing only with specific agents of their choosing—they have full control of the marketing content and the sharing. "What we see in Proxio Luxury Showcase is the ability for brokers and agents to harness the 'power of the crowd' to extend the visibility of listings," says Patrick O'Connell, Senior Vice President of EWM, a high-end brokerage based in Miami and current Proxio client. "It is a completely new and infinitely more powerful way to market luxury properties." Proxio is beta testing Proxio Luxury Showcase with selected existing clients. The company plans to offer the platform to the industry beginning August 17. Interested brokers and agents can request access by contacting j.perez[at]proxio.com. ABOUT PROXIO, INC. Proxio powers multilingual, digital marketing and collaboration solutions for the global real estate industry, to maximize visibility and accelerate sales. The Silicon Valley-based technology company is transforming how the industry markets and sells, providing one centralized, easy-to-adopt solution for promoting real estate worldwide. Over 650,000 Proxio-enabled professionals gain a strategic advantage in serving diverse clients and growing their businesses globally with Proxio's award-winning platform, ProxioPro™. Real estate professionals around the world connect through Proxio Showcase™ products, accelerating sales and creating new commission opportunities. Proxio's subsidiary, PCMS Consulting, transforms brokerages into market leaders and proven profit centers. More information is available at Proxio.com and PCMSconsulting.com.
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HUNT Real Estate ERA Deploys Marketing Automation
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RE/MAX of New Jersey Launches New 'Autopilot' Feature
(Moorestown, NJ) – June 8, 2015 – RE/MAX of New Jersey is pleased to announce the release of Autopilot, a service that completely automates the creation of an agent's listing marketing materials. Autopilot is a service powered by Imprev and their marketing platform, Design Center. Starting June 8th, Autopilot will begin generating marketing materials for every RE/MAX listing added to the MLS. "We know that agents are most effective when they're out listing and selling properties. If real estate is about relationships, then we want to help our agents cut out the tedious tasks that may be important, but keep them from the rest of their business. Autopilot gets agents out from behind the computer, by doing the job of creating their marketing for them," said Stephen Shivers, RE/MAX of NJ's Regional Technology Director Autopilot generates two printed materials: a "Just Listed" flyer and Postcard. In addition to the printed marketing, Autopilot creates a digital ePostcard, a Mobile-friendly Virtual Tour, which works on all devices, desktop and handheld, a Single Property Website dedicated to the listing, and a YouTube Video slideshow of the listing photos. This new tool will provide RE/MAX of NJ Agents with the necessary resources to assist them in building their brand as well as expand their marketing capabilities. To learn more about all Autopilot has to offer, contact RE/MAX of New Jersey's Help Desk at 1-888-547-3629 or visit www.remax-nj.net/autopilot. About RE/MAX of New Jersey: RE/MAX of New Jersey was founded in 1985 and has grown from a single office to over 170 offices with nearly 3,000 sales associates across the state. RE/MAX of New Jersey continues to be one of the leading real estate organizations in New Jersey. Nobody sells more real estate than RE/MAX. RE/MAX of New Jersey, based in Moorestown, N.J., is a privately owned and operated regional franchiser for RE/MAX, LLC. Please visit http://www.remax-nj.com for more information.
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Today Sotheby's International Realty Launches New Marketing Platform, Establishes Brand Consistency Across All Marketing Channels
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RealBiz Media Group, Inc. Unveils New NestBuilder Backend: PowerAgent
FORT LAUDERDALE, Fla., April 15, 2015 -- RealBiz Media Group announced today that they have just launched their newest real estate marketing tool: NestBuilder PowerAgent. NestBuilder is both a consumer and agent driven portal, which proudly boasts the fastest listing video converter on the web. Starting this month, NestBuilder's PowerAgent backend will combine the portal with RealBiz's powerful suite of marketing tools - creating one of real estate's most comprehensive set of products for agents. PowerAgent has taken the NestBuilder portal, complete with all of its built-in tools such as housing collections, and enhanced its capabilities. On the video creation side, PowerAgent has connected its EzFlix product: a complete listing video suite that allows agents to take their automated videos and add important information such as video introductions and community videos. All PowerAgent participants will automatically get their listings converted to beautiful videos, which they are then able to edit and further customize. PowerAgent has also incorporated RealBiz's ReachFactor tool which allows agents to send out reviews and surveys to past customers. Upon completion, it instantly publishes the reviews to get picked up by Google and helps the agent's quality score. PowerAgent also takes email and social media marketing into account and incorporates a full Facebook and Twitter scheduling tool, as well as a CRM to upload and edit clients in their address book and complete syndication capabilities for videos to Facebook, YouTube, Zillow and Trulia. Perhaps the most impressive feature is its price point which starts at $39.00 per month and incorporates the full suite of products and tools. "This price gives us a huge competitive advantage compared to other productivity and marketing tools in the industry. Not only do we offer more than rival products in the industry but we also cost far less than our competition. At the end of the day, we've created a one-stop comprehensive tool that covers all aspects of the real estate industry from acquisition of clients, to building relationships, to closing and continuing business. It's what we call the ABC's of real estate," said Alex Aliksanyan, COO/CIO of RealBiz Media Group. The next phase of PowerAgent is already under development, including many new innovative features that the real estate industry will just have to wait a little to see. RealBiz's NestBuilder PowerAgent has taken all the necessary components of what real estate agents need to market themselves on a daily basis and have combined them into one product for a price that is highly affordable and practical for the modern day realtor. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as Nestbuilder Agent, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts.
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RE/MAX of Michigan Automates Marketing for All Agents With Complete Marketing Package for Every Listing
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Homes.com Launches Local Connect Advertising Program
  Norfolk, Va. (February 19, 2015) – Homes.com®, leading online real estate destination and provider of real estate marketing solutions, has released Local Connect, a new advertising program allowing real estate agents and brokers to target local home buyers. Local Connect will provide real estate professionals access to highly engaged consumers as they search for their next home. Homes.com launched Local Connect to bridge the gap between consumers searching for their next home and real estate pros targeting active home buyers and sellers. The product provides clear competitive advantages to pros, including prominent advertising on the listing detail page and contact form of basic Homes.com listings. To ensure consumer inquiries are directed back to the listing agent or broker, they are prominently displayed as the legal representative of the homeowner. "With 90% of Homes.com visitors actively searching for their next home and 80% not yet working with a real estate professional, Local Connect positions pros in front of active buyers and sellers searching for their next home," said David Mele, president of Homes.com. "Our new advertising product is the result of extensive discussions with agents, brokers, MLSs and industry partners to find the best way to connect engaged consumers with buyers' agents as they search for their next home. Local Connect clearly displays the listing agent at the top of every lead form and ensures that consumer leads are always routed back to the listing agent or broker, regardless of whether the listing is displayed for free or through paid advertising." Homes.com Local Connect advertising offers: Local Targeting: Geo-target consumers searching for homes by zip code. Prominent Ad Placement: Advertisers are prominently displayed on listing detail page contact forms directly below the listing agent, providing maximum visibility in targeted zip code areas. Maximum Branding: Ads include a photo or logo, phone number and endorsements. Mobile Access: Phone number is click-to-call from mobile devices. Consumer Leads: Consumer property inquiries are sent to advertisers and the listing agent. "Local Connect allows listing agents and buyers' agents to take advantage of the fast-growing home search platform of Homes.com," Mele said. "Our traffic was up 58% in January 2015, compared to prior year, with more than 23 million site searches conducted in the month. We want to be sure that potential home buyers are connected with an engaged, qualified and knowledgeable real estate professional when searching for their next home on Homes.com." For more information on Homes.com's Local Connect ads, click here. About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry's first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 12 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit www.Homes.com.
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Placester Releases New Marketing Platform for Brokers
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Online Marketing on the Rise, but Agents Rely on Print to Point the Way
  Toronto (Dec. 15, 2014) – In this era of online marketing, why are business cards, flyers, post cards and lawn signs still essential tools of real-estate sales efforts -- even though there isn't overwhelming evidence for a return on investment (ROI)? Print-marketing tools appear to produce fewer sales leads than online-marketing efforts, according to the results of a November 2014 WebsiteBox survey of 369 real estate professionals in the United States and Canada. "But print marketing continues to be popular because agents intuit—correctly--that print drives local traffic to websites, and delivers sales leads to email inboxes," said Peyman Aleagha, chief executive and founder of WebsiteBox, a provider of $99 do-it-all websites for real estate professionals. It's no surprise then, that 99 percent of survey respondents said they include website addresses in their print marketing. And use of social media information – Facebook or Pinterest, for example – was reported by 54 percent of respondents. While they continue to rely on print, respondents said that only 13 percent of their sales leads come from traditional print promotion vs. 21 percent of leads originating from online marketing. This seeming contradiction may result from misunderstanding how print can work in concert with online marketing, according to Aleagha, and that less than half (42 percent) of respondents calculate the ROI for their print-marketing efforts. On the other hand, it might not matter: The survey found that 60 percent of real estate sales leads come from good old-fashioned referrals. DIY Design A majority of respondents – 66 percent – said they designed their own print pieces using graphics software packages like Adobe Photoshop or web-based tools, like those from Vistaprint. The top self-designed items, according to the survey, are business cards, flyers, post cards, lawn signs and letterhead. Despite saving on design costs, 60 percent of respondents reported that they typically spent more than $500 annually on print promotion. A sizable majority – 80 percent – said they felt they should be spending even more. What would these respondents print if they had a bigger print-marketing budget? More postcards, naturally. And branded presentation folders. And items like promotional coffee mugs, key chains, and flash drives, they told WebsiteBox. Free Advice, Low-Cost Tools WebsiteBox's free ebook, "Real Estate Print Marketing for the Digital Age," has information for Realtors who want to integrate traditional marketing and advertising with digital promotion. WebsiteBox customers can purchase an easy-to-use application, called WebsiteBox Prints App, for producing printed real-estate marketing materials. Automatically integrated with WebsiteBox websites, Prints App pulls information from listings to create vibrant business cards, newsletters, flyers, postcards, letterhead, and other materials. The $99 WebsiteBox Prints App can be found on the WebsiteBox website Apps & Extras page: http://www.websitebox.com/realtors/apps-extras.php. About WebsiteBox WebsiteBox offers do-it-all real-estate websites for a one-time $99 fee – the lowest price in the market. More information is available at the WebsiteBox website, and by contacting Marketing Manager Chad Bhalla at [email protected], or (866) 857-1657 x1113.
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RealBiz Media Group Announces Partnership with Naples Area Board of Realtors
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RealBiz Media and HarmonHomes.com Announce Joint Operational and Marketing Agreement
Fort Lauderdale, FL, November 5, 2014 -- RealBiz Media Group announced a joint marketing agreement with leading real estate media company, Harmon Media Group. a time-tested leader in local real estate publication and online solutions for real estate agents and brokers with over 40 years of experience in the industry. As part of the agreement, RealBiz Media will be responsible for converting over 2,000,000 HarmonHomes.com real estate listings into video that will be distributed to HarmonHomes.com's network of 25,000 agents, brokers and real-estate affiliates nationwide. "By adding video content to our wide network of hyper-local real estate search portals, we can add a more compelling experience for home buyers and provide a greater value to our client base," said Ernie Blood, President of Harmon Media Group. The agreement also allows for agents and brokers to post those 2,000,000+ listings into Nestbuilder.com that links the sites. In addition to the current MLS listings, the relationship with HarmonHomes.com will add "exclusive listings" making the site amongst the largest and most comprehensive real estate video portal in the world. Additionally, HarmonHomes.com will be assisting Nestbuilder.com to gain exposure in local markets (its area of expertise) as well as connecting it with over 60,000 service professionals that currently use HarmonHomes.com and Harmon Homes: The Magazine and web properties as a means for advertising to home buyers looking to buy a new house. These services include roofers, landscapers, painters, plumbers, electricians and more who will now be able to advertise on the portal. "The addition of local service providers to the NestBuilder.com platform is a great opportunity for both parties," said Arun Srinivasan, CMO of RealBiz Media. "With over 100,000 visitors per month and growing, we feel that adding local service providers will be a great asset for our end users." "We see this as a great synergy of two powerhouses in their respective areas in the real estate industry," said Steve Marques, CRO of RealBiz Media. "HarmonHomes.com has a great reputation in the market with their syndication of sites, printed magazines and digital distribution, plus their new I-Text lead capture product that puts real leads in real time right in the hands of agents on their mobile devices. Plus, their access to listing data combined with our ability to efficiently create and distribute video content really creates a winning combination for both parties." Full terms of the agreement were not disclosed. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company with proprietary scalable video processing technology that makes it the leader in online video marketing services for real estate. Its client base includes more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal, NestBuilder.com, an agent-only video marketing platform known as NestBuilder Agent, a social media marketing service called ReachFactor, a television video on demand network, a growing MVA network, Virtual Tours and Mobile Apps. The company enjoys access to the nation's largest real estate companies with numerous approved vendor and national contracts. About Harmon Media Group HarmonHomes.com's affiliation was established in 1975 and is one of the most trusted name in real estate media. Their nationally recognized name and focused emphasis on the bringing the best blended solution together for buyers, seller and real estate professionals both online and offline, offers a comprehensive solution that is successful in the industry. In addition to a portfolio of over 3 million listings on HarmonHomes.com, they publish 50 real estate periodicals and custom publications on behalf of leading real estate firms. HarmonHomes.com is a division of Harmon Media Group.
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