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Howard Hanna's Find It First Program Expands to Buffalo
Buffalo, NY (October 17, 2019) – The Howard Hanna online real estate search differentiator, Find It First is now available in Buffalo. "Ohio was the first area where we offered the Find it First experience to consumers. We rolled out the program to our Ohio offices in June and it was so successful that we expanded it to Pennsylvania and Michigan in September, and now to western New York state," said President of Real Estate Brokerage Howard W. "Hoby" Hanna, IV. The Find It First program allows Howard Hanna agents to market a seller's home for sale exclusively on on the company's website, HowardHanna.com before it hits the open market. In June, HowardHanna.com set a record with more than 2 million visits and in July, that number grew to 2.1 million website visits. August was on track to be even higher reported Jennifer Reider, Director of Digital Marketing at Howard Hanna. "Find it First™ is another great way we help our customers Move Faster!" said Hanna. "Before it's listed anywhere else, buyers can Find it First™ listings on HowardHanna.com/FindItFirst. We are giving back localized control to our sellers. Buyers coming to HowardHanna.com will see new Find it First™ listings as soon they are entered online by our agents, and before they are posted on other real estate portals such as Zillow." "The real estate industry suffers from a constrained inventory, forcing brokers to get creative in order to address the needs and expectations of home buyers who are working with their agents," said Victor Lund, President of the WAV Group. "Howard Hanna has created a solution with Find It First™. Agents and consumers are informed of a new listing, available only on their website – HowardHanna.com, for a set time before it makes its way to the multiple-listing service. However, making it to the MLS is not always the case as in the first month of the Find It First™ program, 55 homes sold right away," added Lund. More than 76,000 Howard Hanna customers are registered for Hanna HomeFinder, an automated email service that alerts them when new listings that meet their personal criteria become available for sale. Hanna HomeFinder can also provide open house and price change email alerts. "In today's real estate market, buyers know they can't take their time when looking for a home, particularly in a popular neighborhood; many homes sell within a day or just a few hours of being listed, many have multiple offers, etc. Find it First™ is a win-win for buyers. They will be able to get information on new listings directly from the source, in real time, at HowardHanna.com," said Hanna. "It's a win-win for sellers, too, as it creates an urgency for their property to be offered first to highly motivated buyers (and agents), who are most likely to bring an offer." To support the Find it First™ program, Howard Hanna's award-winning, in-house marketing agency has created a dynamic campaign that can be seen online and in print, and on billboards, highlighting the message, "Before it's listed anywhere else, Find it First™, only on HowardHanna.com." For more information, contact your local Howard Hanna sales associate, or visit HowardHanna.com/FindItFirst About Howard Hanna Howard Hanna Real Estate Services is the 3rd largest real estate company in the United States, the #1 privately owned broker in the nation, and the largest home seller in Pennsylvania, Ohio, New York, and the Carolinas. The family-owned and -operated real estate company specializes in residential and commercial brokerage service, mortgage, closing and title insurance, land development, appraisal, property and casualty insurance, corporate relocation, and property management. In early 2019, Howard Hanna completed a partnership with the Allen Tate Companies, the 14th largest real estate company in the nation. The combined company has 312 offices across PA, OH, NY, VA, MI, WV, MD, NC and SC, with more than 11,000 sales associates and staff who are guided by a spirit of integrity in all aspects of the real estate process. For more information, visit www.howardhanna.com or www.facebook.com/howardhanna.
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Zephyr Real Estate to Launch Next Gen Agent Platform Powered by Tribus
Zephyr Real Estate to Launch Next Gen Agent Platform Powered by Tribus SAN FRANCISCO, Oct. 07, 2019 -- Zephyr Real Estate's award-winning website has long been a leader in the real estate industry. More than keeping up with technology, Zephyr sets the pace for others to follow. With the recent build-out of its marketing/communication hub, Zephyr has acknowledged their ongoing collaboration with Tribus as a large part of that success. Tribus is a custom brokerage platform provider with a high level of experience in the real estate business, giving them a great frame of reference for their clients. Zephyr was one of Tribus' early independent clients. The resulting website was listed in PropertySpark's 2017 rankings of the "20 Best Brokerage and Realtor Websites," saying, "If there was an award for coolest real estate website, Zephyr Real Estate would take the cake. The modern design of their website reflects their modern approach to real estate. The color scheme of their website makes them stand out from the crowd, giving them an edge online." The Zephyr and Tribus relationship has developed synergistically since and has expanded well beyond a brokerage website into a fully integrated, user-friendly productivity platform. It's replete with plenty of new features allowing an independent firm like Zephyr to shine even among heavy-hitting large corporate players. Zephyr exemplifies a trend to make the best use of space and virtual space, customer relationship management platforms and customized demographic analyses. As a nimble firm responsive to the dynamic and evolving marketplace, Zephyr quickly realized the benefits of partnering with Tribus rather than building in-house from the ground up. This partnership has netted many rewards both in speed and scope. "Zephyr has been a pillar in the real estate market since 1978. They have remained independent, bucking buyouts and flash-in-the-pan trends to remain dedicated to its singular vision of sophisticated professionalism," as stated on the Tribus website. Zephyr's website integrates easily with third parties' platforms and apps. Lead management and transaction management tools are quickly expanding. The streamlined processes provide agents with the best and brightest tech tools available, keeping them and Zephyr at the forefront. "Staying on top and ahead of the market and its trends is always a top priority for Zephyr," commented Melody Foster, Chief Experience Officer. "The goal of our new, streamlined interface is to truly make technology work for our agents, rather to than create work for our agents." About Zephyr Real Estate Founded in 1978, Zephyr Real Estate is San Francisco's No. 1 independent real estate firm with over $2.4 billion in gross sales and a current roster of more than 350 full-time agents. Zephyr's highly-visited website has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; global luxury affiliate; the local luxury marketing association, LuxeSF; and the regional luxury real estate affiliation, the Artisan Group. Zephyr has nine locations across San Francisco, Marin, Alameda and San Mateo Counties and two brokerage affiliates in Sonoma County, all strategically positioned to serve a large customer base throughout the San Francisco Bay Area. For more information, visit www.ZephyrRE.com.
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Coldwell Banker Launches 'Exclusive Look' for Company-Owned Operations
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CENTURY 21 Takes to Social Media to Promote "Shark-Free" Listings for Homebuyers Who Fear Fins
Seeing too many sharks on TV this week? Century 21 Real Estate is helping shark-fearing homebuyers relocate to Northern Kansas - the farthest location from the two coasts MADISON, N.J., July 29, 2019 -- During a week that expects to see shark stories making waves across social media, Century 21 Real Estate LLC has announced today that it wants to help those closest to the coasts escape the threat of being shark bait. Throughout the week, the brand will be responding in real-time to anyone on social media that expresses their fear of sharks with helpful home listings located in the farthest spot from the coasts: Northern Kansas. "There have been zero shark attacks reported in Northern Kansas, which makes it a great place for anyone with a fear of sharks to call home," said Mike Miedler, president and CEO, Century 21 Real Estate LLC. "While we are clearly trying to have some fun with this during a week where so many people are expressing their love and fascination for sharks, the reality is that every homebuyer has their own unique list of features they are searching for in a home. Promoting "Shark-Free" listings is a great reminder to all CENTURY 21® affiliated agents to work tirelessly on behalf of their clients to find the perfect property that fits all of their specific, and sometimes unexpected, needs." "Shark-Free" listings in Northern Kansas are real properties listed by CENTURY 21 affiliated agents and available to be purchased now. They include: 331 West 3rd Street, Junction City, KS 1424 Elm Creek Drive, Junction City, KS 1246 Miller Drive, Junction City, KS 407 Dogwood, Wakefield, KS 201 Elm Street, Wakefield, KS Local CENTURY 21 affiliated agents in Northern Kansas are helping create custom video content that will be shared on social media as part of the "Shark-Free" listings promotion. "I couldn't be more excited to be able to offer my clients national exposure for their listing," said Becky Willmann, CENTURY 21 System member. "Being able to leverage a national brand and household name like "CENTURY 21" in a clever and engaging way is one of the reasons why I joined CENTURY 21 Gold Team-REALTORS®." To keep up with the CENTURY 21 "Shark-Free" listings social media campaign featured on Twitter, be sure to follow @Century21 and if you're interested in one of the listings for sale in Northern Kansas, contact a local affiliated CENTURY 21 real estate agent by visiting century21.com. About Century 21 Real Estate LLC The approximately 129,000 independent sales professionals in approximately 9,700 offices spanning 82 countries and territories in the CENTURY 21 System live their mission everyday: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and always elevating, the CENTURY 21 brand is helping its affiliated brokers/agents to be the first choice for real estate consumers and industry professionals worldwide.
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Climb Real Estate Embraces the Power of Marketing Automation by Imprev
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Howard Hanna's Buy Before You Sell Program Encourages Buyers and Sellers to 'Move Faster'
Pittsburgh, PA (May 31, 2019) -- Howard Hanna Real Estate Services is launching a major new marketing initiative, the Move Faster campaign, in support of the company's exclusive Buy Before You Sell program. Unveiled today to the management team across the company's nine-state footprint, the new campaign communicates that working with Howard Hanna makes it easier to buy or sell a home in today's fast-paced world and competitive real estate market. The nation's 3rd largest real estate company has been taking the hassle out of the home buying and selling process for decades with its innovative programs, superb mortgage professionals, and best-of-the-best real estate agents. "In today's market, you can't take your time when you find the right house. You need to be prepared to move quickly and in most cases, there is not time to wait until your house sells. Using the equity in your current home for a down payment on your new home lets you ‘buy before you sell'. This is extremely helpful in highly sought-after areas and neighborhoods," noted President of Real Estate Brokerage, Howard W. "Hoby" Hanna, IV. The Buy Before Your Sell program, offered by Howard Hanna Mortgage (PA, OH, MI), 1st Priority Mortgage (NY) and Towne Mortgage (VA, NC), alleviates the worry people may have about listing their home for sale and thinking that if it sells quickly they won't have enough time to find, and buy, a home they like. The program offers the ability to buy a new home before selling the current house. The Buy Before You Sell program offers the best of both worlds: expertise and guidance during the home buying process from start to finish from a local Howard Hanna sales associate, along with the ability to leverage the equity in your current home for use as the down payment on a new home. Whether looking to upgrade, right-size, change school districts, or just enjoy a change of scenery, the Howard Hanna Buy Before You Sell program covers it all. "This is one of our most popular programs, as it lets sellers move quickly when they find a home they like," added Hanna. Move Faster with the Howard Hanna Buy Before You Sell program: Purchase a home without having to wait until the current property is sold Take advantage of low mortgage interest rates and potentially get better terms for the home purchase Move without worrying about the logistical issues of moving out of one property and into the new one on the same day After moving out, the home being sold can be staged without having to overly disrupt the seller's life, and the home can be shown to prospective buyers more easily The program produces more buyers who can buy a home by removing the sales contingency Howard Hanna's award-winning, in-house marketing agency is pleased with the outcome of their latest creative efforts. Led by Executive Vice President Kelly Silver, the marketing team will work with Howard Hanna offices to support the Move Faster campaign's agent-empowering assets and action-focused ads. Consumers will see it online, in print, and outdoors, creating a multimedia consumer experience that allows the Move Faster campaign to come alive. To get started with Howard Hanna's Buy Before You Sell program, click here or call your local Howard Hanna Real Estate office or agent. HowardHanna.com
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Ayre/Rhinehart Realtors Launches Listing Advertising Campaigns with Adwerx Enterprise for the Greater Midland Area of Michigan
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The Studio Makes Its National Debut
The nation's largest in-house marketing agency serves the real estate industry MADISON, N.J., April 4, 2019 -- The Studio, the nation's largest in-house marketing agency serving the real estate industry, makes its official debut offering real estate agents a full-suite of services in their personal branding and listing marketing. The Studio is managed by marketing professionals that excel in product development, creative design, strategic branding and communications. Located in regional support centers and branch offices nationwide, The Studio is currently serving NRT, the nation's largest real estate brokerage, and its approximately 45,000 Coldwell Banker® affiliated real estate agents. The Studio additionally supports the regional and national corporate, recruiting marketing and promotional campaigns for NRT's Coldwell Banker branded operations. Unlike other marketing agencies, The Studio is solely focused on real estate, making it the largest and most comprehensive real estate marketing agency in the industry. Comprised of more than 400 marketing and product development professionals, The Studio partners with real estate agents to offer customized listing and personal agent support that include creative services, professional photography, videography, copywriting, website development, social media, print and television advertising opportunities, and much more. The Studio team additionally provides one-on-one training and support on the extensive marketing tools through a national network of field marketing professionals. Senior Vice President of Marketing for The Studio, Mike Fischer, an industry veteran recognized several times by Swanepoel in its annual list, The Most Powerful People in The Residential Real Estate Brokerage Industry, formerly served as chief operating officer and chief marketing officer for Coldwell Banker Real Estate LLC, was appointed to lead The Studio in October of 2018. Under his direction, The Studio is focused on the development and implementation of a suite of custom and automated marketing platforms for agents that build on The Studio's innovative boutique concierge service model using modern technology and custom creative design married with personalized, white glove service. The Studio is also home to a team of product owners, user experience researchers, visual designers and product developers, who in collaboration with the technology team of NRT's parent company, Realogy, are helping to build the company's marketing technology infrastructure, complete with open source architecture to ensure compatibility and ease of integration with third party partners. Building products with agents and not just for agents, the team is working in an agile environment with a heavy focus on listening to users and bringing products they want to market quickly, then growing and evolving the products based on agent input. The Studio announced its innovative listing marketing platform, Listing Concierge, in December. Listings involved in the program experienced a 2% to as much as a 7% higher sale price than those that weren't. To date, more than 10,000 Listing Concierge packages have been ordered companywide. The team additionally launched Desk nationwide, a unified platform that unites the key products and tools that affiliated agents need to run their business effectively in one cohesive, integrated solution. Both products were developed and are continuing to evolve with continuous agent feedback. Additional products are currently being developed with agents focus on custom agent design and branding, social media, and advertising. "The Studio is an elite in-house real estate marketing agency for brokerages and agents that integrates tech, strategy and creative services collectively to differentiate them from the competition," said Michael Fischer, senior vice president of The Studio. "We offer high-touch, personal service that helps agents win more listings, operate their business more efficiently and increase their income. Our professionals encompass a wide-breadth of expertise with a national scope that can't be found elsewhere. As the original real estate marketing agency, we look forward to introducing more agent focused products and services to help our agents live exceptional lives." "The Studio is unique in that they are developing custom, boutique level services with agents to help them be nimble and productive in a dynamic real estate environment," said M. Ryan Gorman, president and CEO, NRT LLC. "The Studio is rich in technology, creativity, talent and strategic influence, so they are using their power and scale to galvanize a culture of awesomeness based on innovation and product passion. The Studio is creating a value package that builds a competitive advantage for our agents that no other company can offer." The Studio is the nation's largest in-house marketing agency serving the real estate industry. With more than 400 marketing and product development professionals located across the United States, The Studio supports thousands of real estate agents with customized listing and personal branding marketing support utilizing technology, strategy and creative product solutions. The Studio is owned by Realogy Holdings Corp. (NYSE: RLGY).
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Windermere Real Estate Launches 'All in, for you' Branding Campaign
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MoxiWorks Signs New Partner, LiveBy to the MoxiCloud Open Platform
SEATTLE, February 12, 2019 – MoxiWorks, a leading real estate technology company, has just partnered with LiveBy, who connects real estate professionals with homebuyers through hyper-local data and unique content. LiveBy joins the MoxiCloud open platform, which allows brokerages to create a customized, integrated tech stack that provides them with an end-to-end solution. LiveBy makes it easy for brokerages to launch hyper-local content on their existing websites. Their data and content become part of the site to help drive search engine optimization (or SEO) and engagement. LiveBy also allows for brokerages to tap into a new kind of "neighborhood lead," capturing potential sellers and buyers 12, 24, or 48 months earlier in their search process. "The larger portals will never understand a market like the local brands do. Real estate brokerages and their agents know the area best, and LiveBy helps them prove it!" said Cory Scott, LiveBy CEO. "Zip code data is not hyper-local, and consumers do not want to simply understand the radius around an address. They want to learn about and track activity in a particular neighborhood. LiveBy allows for true, up-to-date insights at a micro level and can deliver on any scale of vision." LiveBy supports local data and unique content for all 50 U.S. States, Canada, Bahamas and Cayman Islands. Their coverage includes access to the largest proprietary library of neighborhood boundaries, along with cities, subdivisions, school districts, zip codes and more. Companies can also create custom boundaries on the fly and offer insights that have never been seen. "We're so excited to add LiveBy to the MoxiCloud! Hyper-local content is now expected by consumers, so having this solution in a brokerage's tech stack is only getting more and more important," said Kylah Searing, Director of Integrations and Partnerships at MoxiWorks. "Having the ability to quickly add neighborhood pages as standalone or to existing sites is really slick. Adding these to a brokerage site was faster than anything I've ever seen! The content is really engaging as well, and I know consumers will love it." LiveBy will integrate into the MoxiCloud open platform, joining over 40 best-in-class tools and services. The flexibility provided by the MoxiCloud open platform is what MoxiWorks attributes their single-digit client turnover rate to. This open platform model encourages brokerages to innovate and adopt powerful tools, such as LiveBy. About LiveBy LiveBy is an all-inclusive local data company that works with 200 of the top real estate brokerages across North America, 4 of the leading networks/franchises and 118,000 agents. LiveBy is passionate about empowering Real Estate Professionals with tools to help buyers and sellers discover and track neighborhoods. They are dedicated to streamlining the home search by removing all ambiguity around location. By leveraging LiveBy, real estate websites drive robust, real-time local content that increase SEO and provide an amazing search experience. For more information about LiveBy, please visit liveby.com. About MoxiWorks MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 72 brokerages and 120,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks' integrated tools are centered on sphere methodology that increases agents' repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 40 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.
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Better Homes and Gardens Real Estate Launches No-Cost Automated Social Media Advertising for Every Brand Listing
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Imprev Marketing Automation Created 14.7 Million Digital and Print Marketing Assets for Clients in 2018
Empowered Brokers to Leverage Listings to Generate New Business for Agents BELLEVUE, Wash., Jan. 28, 2019 -- In 2018, Imprev continued its quest to give real estate franchises and brokerages a new, powerful way to reach substantially more consumers. Brokerages are using Imprev's service to create effective marketing campaigns with company-defined best practices that harness the power of their agents' marketing networks. The results have been impressive. Through its marketing automation platform, Imprev generated marketing for over 1.5 million of their clients' listings last year, creating 14.7 million marketing assets that included websites, virtual tours, YouTube videos, social media, flyers, and postcards, and sent 94.9 million emails to agents' prospects and referral networks. Imprev also added more than 4,700 customer-created design templates, bringing the total number in the platform to over 17,000. "The sheer power of automation is something the market hasn't seen before," says Imprev CEO Renwick Congdon. "With the support of this robust technology, franchises and brokerages can scale their marketing and advertising efforts in unheard-of ways. I like to say that the possibilities are only limited by one's imagination!" Imprev's service fully automates the creation of digital, social media, and print property marketing materials throughout the life of a brokerage's listings, ensuring optimum marketing practices throughout the entire company. Brokerages have full control over the look and feel of their agents' marketing assets. Imprev clients recognize the opportunities that marketing automation brings to their brands. "With automation, agents have a repeatable way to deliver their marketing promise to clients — without wasting precious hours on repetitive, manual tasks. Imprev understands how important it is to deliver a consistent brand and marketing experience to our clients at every point in the home-selling process, which ultimately makes our brand even more valuable to an agent's business," said NextHome CEO James Dwiggins when launching Imprev Marketing Automation for NextHome agents. "Marketing automation is the future of real estate," says Bill Yaman, Imprev's President and Chief Operating Officer. "In a time of market volatility and increasing competition, brokerages are turning to proven service providers like Imprev to integrate with their in-house technology stacks to deliver impactful, valuable services to their agent communities. They're embracing the proven benefits of taking inconsistent and manual effort out of standard processes so everyone—from the broker to the agent—can be more strategic and successful." The Imprev Marketing Automation platform integrates with leading technology companies to deliver unique, fully integrated solutions to franchises and brokerages. Integration partners include Contactually, MoxiWorks, Blueroof360, Boston Logic, Homes.com, Real Estate Digital (RED), ListHub, Reliance Real Estate Services, Agent Achieve, TRIBUS, Incom Real Estate, Real Estate Webmasters, and PlanOmatic. By the Numbers Property marketing assets created by Imprev's Marketing Automation service include 3.1 million ePostcards, 3 million social media posts, 2.7 million postcards, 1.7 million flyers, 1.1 million websites, 1.1 million virtual tours, 1 million videos, and nearly 1 million brochures. New Clients In 2018, Imprev launched automation for current franchise clients RE/MAX, LLC and NextHome, as well as welcomed a flood of new clients across top brands in real estate—including Douglas Elliman Real Estate (the third largest residential real estate brokerage), Edina Realty (a HomeServices of America, Inc. company and a Berkshire Hathaway Affiliate), and Climb Real Estate (now part of NRT, a subsidiary of Realogy). New customers in the Berkshire Hathaway HomeServices network include Berkshire Hathaway HomeServices CNY Realty, Berkshire Hathaway HomeServices Innovative Real Estate, and Berkshire Hathaway HomeServices Hallmark Realty. New Keller Williams customers include Keller Williams Roseville, Keller Williams Danville, Keller Williams Walnut Creek, and Keller Williams El Dorado Hills. Newly signed Coldwell Banker® clients include Coldwell Banker® Island Properties, Coldwell Banker® Home Source, and Coldwell Banker® Mulleady REALTORS®. About Imprev Many of the most respected brands in real estate trust Imprev's Marketing Automation Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including franchises RE/MAX, LLC, Coldwell Banker® Real Estate, Corcoran Group, and NextHome, as well as top brokerages including Douglas Elliman Real Estate, Berkshire Hathaway HomeServices Fox & Roach, Edina Realty, and Hunt Real Estate. Imprev also powers marketing automation for Homes.com. Discover more at www.imprev.com.
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Over 1 in 10 Homes Listed in the U.S. Have Digital Ads Powered by Adwerx Enterprise in 2018
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Berkshire Hathaway Homeservices Koenigrubloff Realty Group First to Launch Homesnap's Facebook Dynamic Ads
Chicago - Berkshire Hathaway HomeServices KoenigRubloff Realty Group has announced that it is the first residential brokerage in the nation to launch Facebook Dynamic Ads for Real Estate through Homesnap. Facebook's Dynamic Ads for Real Estate program (DARE) allows brokerages to target likely home buyers based on their own home searches. The fully automated platform learns consumer preferences from searches they've conducted on the brokerage website and on the Homesnap app or website, and then matches them to BHHS KoenigRubloff properties that are currently for sale. Personalized listing ads then appear in the consumer's Facebook news feed, providing valuable exposure for home sellers and relevant properties to home buyers. Seamless integration with KoenigRubloff.com connects potential buyers directly to the property detail page, which features the KoenigRubloff listing agent. Nancy Nagy, KoenigRubloff CEO, said, "We are pleased to be the first residential real estate brokerage in the nation to offer DARE. Our agents and their clients appreciate that DARE is a completely automated program that allows us to reach consumers with properties that meet their unique search criteria, and the dynamic technology means that the information they receive is always accurate and up-to-date." "DARE for Real Estate through Homesnap offers a considerable benefit for KoenigRubloff's agents and their clients. It puts homes in front of the potential buyers who are most likely to be interested in those properties, leading to an extremely efficient and targeted marketing opportunity," said Tim Condon, SVP of Engagement and Marketing at Homesnap. For more information about DARE through Homesnap, please visit http://www.homesnap.com. About Berkshire Hathaway Homeservices Koenigrubloff Realty Group Berkshire Hathaway HomeServices KoenigRubloff Realty Group is a full-service real estate firm with nearly 1,500 real estate professionals and staff in 23 offices serving customers throughout the Chicago metropolitan area, the North Shore, Western Suburban communities and Harbor Country, Michigan. Deep local roots are complemented by the global reach of Berkshire Hathaway HomeServices, a leading real estate brand in the nation. Affiliated and ancillary services in the form of HomeServices Lending, Fort Dearborn Title, and HomeServices Insurance complete the comprehensive services offered to clients. Visit http://www.koenigrubloff.com. About Homesnap With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. The industry-endorsed Homesnap platform leverages real-time data from 175 MLSs to empower millions of consumers each month with a superior home search experience, while providing over 80% of U.S. agents with access to powerful mobile tools that automate their work and accelerate their success. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the industry by bringing real-time to real estate. More information can be found at http://www.homesnap.com.
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CoreLogic Acquires HomeVisit
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QuantumDigital Integrates with MoxiWorks, Joins Extensive Open Platform Network
Austin, Nov. 15, 2018 -- QuantumDigital, Inc., an Austin, Texas-based company making targeted direct marketing simple and fast, today announced it has expanded the lineup of service providers with which its solution integrates to include MoxiWorks, a comprehensive, open-platform system for both real estate agents and brokerages. As a result of this integration, both QuantumDigital and MoxiWorks clientele can simply and easily expand lead generation efforts with quality one-to-one response-driven programs. Through automated real estate marketing tools leveraging direct mail, email, social media and more, QuantumDigital and MoxiWorks' customers have a platform to provide agents with the tools they need to succeed. "By integrating with MoxiWorks, our national brokerage clients can ensure their agents have access to best of breed technologies to help them be as successful as possible in building and maintaining relationships with prospects," said Eric Cosway, senior vice president and chief marketing officer, QuantumDigital. "Joining the MoxiWorks network demonstrates QuantumDigital's continued commitment to delivering on our promise to accelerate sales and engagement for real estate agents and brokers." "The integration of QuantumDigital and MoxiWorks is a testament to QuantumDigital's focus on making direct marketing simple and fast for real estate agents and brokers," said York Baur, chief executive officer of MoxiWorks. "We're thrilled to work with QuantumDigital as the company builds on its over 30-year history of helping brokers and agents strengthen their spheres of influence, shaping real estate success across the nation." About MoxiWorks MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 100,00 agents and 55 brokerages nationwide. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, MoxiWorks make brokerages more profitable by enabling their agents to be more productive, earning the highest adoption rates in the industry. MoxiWorks' integrated tools are centered on sphere methodology that drastically increases agents' repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. The open platform, known as the Moxi Cloud, has tools from more than 40 partners that plug and play to create unique brokerage solutions. More information at moxiworks.com. About QuantumDigital QuantumDigital, an Austin, Texas based company making targeted direct marketing simple and fast, accelerates sales and engagement for real estate agents, brokers and small to medium-sized organizations. Founded in 1986 as a direct mail marketing support service for real estate professionals, QuantumDigital has since expanded offerings to include multi-channel marketing services while maintaining its core competency in printed postcard marketing, direct mail marketing and on-demand printing services. QuantumDigital is also the creator of QuantumPostcards, an online storefront for full-service direct mail ordering, from design to list selection and printing and delivery. QuantumDigital is based in Austin, Texas. To learn more, visit quantumdigital.com.
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Imprev Announces Launch of Marketing Automation for Douglas Elliman
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Amarki Selected as Finalist for Realogy FWD Innovation Award
Irvine, Calif., October 26, 2018 – Creel Information Technology, Inc. (CREELiT), a leading digital marketing platform solutions provider, today announced their Amarki marketing platform for enterprise real estate brokers and franchises has been selected as a finalist by Realogy Holdings Group for their FWD Innovation Award. The FWD Innovation Award is an annual competition hosted by Realogy to inspire innovation in real estate. The Amarki product was selected from a pool of more than 75 applicants to compete for the $25,000 award. Executives Wayne Creel and Joe Martinez will be demonstrating Amarki to an exclusive audience of Realogy senior executives representing 194,000 affiliated sales agents on November 14th at the Realogy headquarters in Madison, NJ. In addition to the cash award, the winner also receives placement in Realogy's ZapStore, an app and service market place directly integrated within the proprietary Zap® platform. The Amarki product emerged powerfully in the real estate industry in 2018, attracting mostly large, enterprise brokerages and franchises serving more than 20,000 real estate sales professionals. The centerpiece functionality of the Amarki application is its artificial intelligence engine that completes routine marketing tasks such as flyer creation, Just Listed postcards, social media posts, virtual tours, and other digital and print marketing assets. Cory Shepard, General Manager of Coldwell Banker West selected Amarki as the marketing solution for the firm's nearly 700 agents covering seven offices in San Diego County, California. Marketing automation from Amarki allows three people in the marketing department to support the firm with custom marketing. Another Amarki client has two designers supporting 18,000 agents. "As a brokerage, we want to empower our agents with the best marketing assets that showcase our professionals and the homes we represent," said Cory Shepard. "With Amarki, our staff can focus on brand innovation and allow the Amarki engine to deliver our rich marketing materials to the agent and the consumer better and faster than any other real estate firm. Another key innovation that Amarki offers to brokerage marketing departments seamless integration with Adobe® InDesign™. Reno and Lake Tahoe based luxury real estate firm, Chase International launched Amarki to streamline the ability to publish highly customized marketing materials as templates to their agents in real time. Laura Spear, Director of Operations for Chase International identified Amarki as a solution provider because template driven marketing solutions were not satisfactory to meet the design demands of their agents marketing high end luxury listings. "Marketing and design is a cornerstone of the Chase International brand, and our marketing department develops innovative custom marketing materials that really make each home strikingly beautiful," said Laura Spear. "Each custom design now becomes an asset of our firm. With Amarki, our designers can upload their InDesign file, data tag it, and publish it as a custom template that can be used on future listings by any of our agents. We have never been able to curate a library of Chase designs with data integration and automation before now. Our agents love it.” Realogy Holdings supports its many brands with an array of marketing solutions and marketing automation today. If successful in the FWD Innovation competition, Amarki may be very well positioned to introduce the product across one or more brands at Realogy. About CREELiT CREELiT, Inc. is transforming industries highly dependent upon digital asset management through the use of artificial intelligence. CREELiT integrates existing applications and dynamically pulls data allowing companies to deliver rich media content, globally in real-time. The recent launch of CREELiT's Amarki platform is revolutionizing automated marketing systems for real estate brokers and franchises while enabling brand control for real estate's most trusted companies. CREELiT's expertise and dedication of integrating applications through APIs ensure delivery of cutting-edge marketing tools empowering customers to meet goals faster. Learn more at creelit.com. About Realogy Holdings Corp. Realogy Holdings Corp. (NYSE: RLGY) is the leading and most integrated provider of residential real estate services in the U.S. that is focused on empowering independent sales agents to best serve today's consumers. Realogy delivers its services through its well-known industry brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, Sotheby's International Realty® as well as NRT, Cartus, Title Resource Group and ZapLabs, an in-house innovation and technology development lab. Realogy's fully integrated business model includes brokerage, franchising, relocation, mortgage and, title and settlement services. Realogy provides independent sales agents access to leading technology, best-in-class marketing and learning programs, and support services to help them become more productive and build stronger businesses. Realogy's affiliated brokerages operate around the world with approximately 192,000 independent sales agents in the United States and approximately 102,000 independent sales agents and approximately 115 other countries and territories. Realogy is headquartered in Madison, New Jersey.
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BHHS PenFed Realty Launches New Listing Automation Platform
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BHGRE Relaunches Predictive Marketing Tool PinPoint with New Features Designed to Meet the Needs of Today's Data-Driven Real Estate Professionals
Exclusive Tool Empowers the BHGRE Network to Find the Right Clients with Rich Customer Profiles, Customizable Geo-Targeting and Predictive Analytics within a Fully Responsive, Mobile Environment ADISON, N.J., Sept. 25, 2018 -- Better Homes and Gardens Real Estate LLC, a leader in lifestyle real estate, announced today the relaunch of PinPoint, its exclusive predictive marketing tool that has been central to the brand's strategy and unique positioning since its launch a decade ago. With this relaunch, Better Homes and Gardens® Real Estate agents and brokers can more effectively target audiences amongst Meredith Corporation's more than 175 million consumers with precision thanks to enhanced targeting to brand-loyal consumers, and expanded personalization of campaigns ranging from listing-specific to broader prospecting strategies. These features are available in the tool's new fully responsive, mobile environment, which enables BHGRE® users to showcase and execute campaigns anywhere their business takes them. PinPoint capitalizes on the scale and scope of Meredith's audience and the rich understanding of consumers' life stages, interests and intent. This understanding comes from consumers' interactions with Meredith's leading lifestyle brands and publications including its flagship media brand, Better Homes & Gardens®. PinPoint offers users the ability to target consumers who are more likely to have an ongoing relationship with the Better Homes & Gardens media brand and other sister publications. Predictive attributes and proprietary research help PinPoint become a more intelligent way to target consumers who may be in the homebuying and selling market. Enhanced features include: A mobile-first design that is fully responsive for cell phones, tablets and desktops. This gives users complete freedom to use the tool on-the-go, at the listing presentation, and anywhere they need to create and demonstrate smart marketing campaigns. The flexibility to target consumers from broad to precise geographic areas. Users can select states, cities, zip codes, and specific radiuses against those selections. Users can draw on area maps to target locations as customized as housing developments, streets, portions of neighborhoods, and even specific buildings. This mirrors the way real estate professionals work as they prospect in the real world. The ability to further personalize efforts through enhanced attributes, with customer segments such as "First Time Home Buyer, No Kids," "First Time Home Buyer, With Kids," "Move-Up Buyer," "Empty Nester," "Mature Mover," "Premier Consumer," and "Second Home Buyer." Through these campaigns, users can not only identify well-matched buyers for a current listing, but can open the door to representing these buyers' homes for sale through the new relationship. The power to generate comprehensive, eye-catching market reports showcasing a campaign's reach within geographic areas and demographic segments tailored specifically for a listing, or for an agent's or team's prospecting strategy. With this announcement, agents and teams will have a new way to deliver value to their sellers, and to prospect more effectively as they build their business. Brokers will be able to showcase the tool and its flexible, effective data to help recruit new agents to their companies in a more personalized way. The redesigned PinPoint tool joins a comprehensive suite of benefits for members of the Better Homes and Gardens Real Estate network such as national advertising, digital advertising, productivity and skill learning, social media, marketing and communications resources, and content and tools to more effectively connect with consumers. "Relaunching PinPoint during a milestone year for BHGRE is fitting because it represents how our brand—and the real estate industry—have evolved," said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. "The ability to effectively target consumers beyond traditional demographics in a mobile-first, responsive tool brings our network an unparalleled advantage in marketing. We couldn't be prouder of the new Pinpoint tool, the impact it will have on our network, and of the continued innovation in its future." "PinPoint's new features have evolved a unique tool into a best-in-class offering," said Mark McDonough, president of Better Homes and Gardens Real Estate Winans. "It's empowering to be part of a brand that understands and delivers on what agents need to be successful in today's data-driven world. BHGRE's exclusive relationship with Meredith Corporation and the Better Homes & Gardens media brand help differentiate our company in the market. It's a difference that brings tremendous value to our affiliated agents—and their clients." "As a selling broker, I need to market with the confidence that I am targeting the right buyers and sellers for my business and for my listings," said Jim Starwalt, broker/owner of Better Homes and Gardens Real Estate Star Homes. "Thanks to the enhanced features of the new PinPoint tool, I can take advantage of the future of marketing in a way I could never have done on my own: using the power of predictive marketing and big data to target brand-loyal consumers in a way my competitors can't." For more information, please visit www.bhgre.com. About Better Homes and Gardens Real Estate LLC Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
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Pacific Union International Launches Private View with $400 Million in Inventory
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Boost by HomeSpotter Launches New Tools to Simplify Critical Broker Tasks
Automated Promotion for Real Estate Open Houses on Waze and Automated Targeted Advertising for Agent Recruiting. July 11, 2018 (Minneapolis, MN) – HomeSpotter is continuing to offer new capabilities to help simplify some of the most top of mind issues for real estate brokers. Today HomeSpotter is announcing solutions for two mission-critical items at most brokers. How to recruit the best agents and teams to join their company and how to support their agents' Open Houses with excellent target marketing. After numerous conversations with leaders at many large brokers a recurring theme was the challenge of an organized system for recruiting. By using Boost by HomeSpotter's new system, owners, leaders and office managers will be able to increase the effectiveness of their existing efforts. This automation will save them time and allow more time to be face to face with prospective agents. Boost is adding the ability to easily upload lists of agents and have automated marketing messages put in front of them while they are on social media, on the web or on mobile apps. A similar path has lead HomeSpotter to add another new capability to Boost. HomeSpotter uncovered that a lack of automation was hindering companies who wanted to advertise a large number of listings on the Waze GPS app. HomeSpotter separately discovered that advertising these properties during Open Houses was especially powerful due to the fact that customers could literally, 'drive there' and tour the property in the moment. BHHS Fox & Roach, Houlihan Lawrence, and BHHS Georgia Properties are some of the first companies to take advantage of this new offering. This lets them delight their agents and sellers and also show their technological leadership, with practically no work on their part at all. About Boost by HomeSpotter Boost by HomeSpotter works on behalf of agents, teams, and brokers to automatically build marketing campaigns for your listings and open houses. Boost brings together beautiful Facebook and Instagram ads, optimized ad targeting, branded lead pages, and useful reporting on engagement. Let Boost do the heavy lifting, saving you time and delivering on your goals. About HomeSpotter HomeSpotter provides innovative tools to make buying and selling homes delightful. Its tools are currently licensed by more than 275,000 real estate agents throughout the U.S. and Canada, powering simpler search and communication around listings for buyers and their agents.
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EXIT Realty Enhances Its Analytics and Marketing Suite by Adding SmartZip's Data-Driven Predictive Marketing and Referral Solutions Platform
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HGTV Aligns with LeadingRE and Luxury Portfolio for 2018 Ultimate House Hunt
Annual promotion curates the world's most stunning real estate listings CHICAGO – June 12, 2018 – Leading Real Estate Companies of the World® and Luxury Portfolio International® announce the start of the 2018 HGTV Ultimate House Hunt, a month-long online promotion held annually on HGTV.com. This is the seventh consecutive year HGTV has teamed exclusively with Leading Real Estate Companies of the World® and Luxury Portfolio International® for the popular awards, which run from June 12 through July 17. The Ultimate House Hunt features extraordinary homes from across the globe in eight categories: Amazing Kitchens, Curb Appeal, Extreme Homes, Global Homes, Homes with a History, Modern Masterpieces, Urban Digs and Waterfront Homes – plus a bonus category inspired by one of HGTV's most popular programs, Do You Love It or Would You List It, highlighting additional homes that caught the attention of HGTV editors. All featured homes are represented by members of Leading Real Estate Companies of the World® and Luxury Portfolio International®. Consumers view galleries of homes featuring beautiful photography on HGTV.com and vote for their favorites. A winner is chosen in each category based on the total number of votes received, along with the highly coveted overall fan favorite award. "We are delighted to join forces with HGTV again this year to showcase some of our members' most stunning listings, from the ever-popular Waterfront Homes category to the exciting new collection of Urban Digs. It's always a thrill to see which of the incredible featured properties attract the most attention from HGTV's audience of home enthusiasts," said Paul Boomsma, President/CEO of Leading Real Estate Companies of the World®. Last year's contest attracted over 82 million page views, illustrating the ongoing allure of exceptional real estate. This year's finalists include 88 homes in 13 countries represented by 49 real estate companies: @properties; Alain Pinel Realtors; Baird & Warner; Brown Harris Stevens Residential Sales; Carratelli Real Estate; CDR Bienes Raices San Miguel; Chas Everitt International Property Group; Cofim-Immobiliare VR; Cora Bett Thomas Realty & Associates; Daniel Feau Conseil Immobilier, SA; Dave Perry-Miller Real Estate; Ebby Halliday Realtors; First Team Real Estate; Gardner Realtors; Ginesta Immobilien; Halstead Real Estate; Harry Norman, Realtors; Hawaii Life Real Estate Brokers; Hilton & Hyland Real Estate; Illustrated Properties; Immobilsarda SRL; Jawitz Properties; JK Property & Yachting; Long & Foster Real Estate; Macdonald Realty; McGuire Real Estate; Perry & Co.; Pinnacle Estate Properties; Premier Estate Properties; Profusion Realty; ReeceNichols Real Estate; Residential Properties; Robert Paul Properties; Sea Island Properties; Sibarth Real Estate; Silver Creek Real Estate Group; Slifer Smith & Frampton Real Estate; Smith & Associates Real Estate; Smiths Gore Limited; Stribling & Associates; Strutt & Parker; The Whistler Real Estate Co.; Turks & Caicos Property; Unique Estates; Village Properties; Wetag Consulting; Willis Allen Real Estate; Windermere Real Estate; and WK Real Estate. In addition to bragging rights, the winning homes will receive additional editorial exposure on HGTV.com. To view the contest and cast your vote visit: www.HGTV.com/househunt
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HomeSpotter Adds Automated Waze Open House Promotion
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The Marketing Divide: 2018 Real Estate Marketing Analysis
Adwerx and REAL Trends Survey Reveals Brokers and Agents Differ On Primary Marketing Priorities DURHAM, N.C., June 6, 2018 -- Real estate agents and brokers both know that marketing is essential to the success of their business. A new study from Adwerx, the leaders in real estate advertising, shows that a divide exists in what marketing tactics these two groups see as most valuable. The study, commissioned by Adwerx and administered by REAL Trends, a real estate consulting and publishing company based in Colorado, revealed that while brokers are often focused on long-term growth and invest their dollars in branding and community awareness, agents prioritize the need to drive commissions on an individual level. "When looking at the long term trends and new challengers to the industry, it's clear we are in the beginning stages of an industry-wide change in how brokers support their agents," said Jed Carlson, CEO of Adwerx. When it comes to investing in their brand, both agents and broker/owners spend on websites, social media, yard signs and listing portals. Agents see open houses and direct mail as representing additional opportunities to gather leads, while brokerages are more likely to prioritize efforts that build brand awareness, such as print advertising and community involvement. The top three marketing channels agents are likely to spend their money on include listing portal leads; social media, and direct mail indicating a focus on generating leads. Broker/owners by comparison looked to print advertising, outdoor signage, and radio, with an eye toward building long-term awareness. Brokers often take on the expense of branding through a company website and yard signs while agents shoulder the costs for activities that generate immediate business. One thing both agents and broker owners prioritize is social media. Social networking is affordable, easy to set-up, and provides immediate, easy to measure audience reaction. "This research points at some differences between agent and broker priorities but also shows opportunities where agents and brokers can work together on shared goals," added Carlson. "Alignment on branding standards and strategies that deliver both short-term and long-term results are key." To download the complete report, please visit www.adwerx.com/2018marketinganalysis. About Adwerx One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 100,000 real estate customers across the US, Canada and Australia. Adwerx is comprised of a team of savvy marketers, experienced software developers, and advertising veterans who are bound together by the simple belief that online marketing should work for everyone. For more information, visit www.adwerx.com.
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NextHome CEO: "We're Raising the Bar in Real Estate Marketing"
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SmartZip Selected for LeadingRE Solutions Group Program
CHICAGO – (May 15, 2018) – Leading Real Estate Companies of the World® has selected SmartZip for its Solutions Group program, a collection of preferred business resources for its global community of more than 565 market-leading real estate firms. SmartZip is a pioneer in predictive marketing for real estate professionals, providing automated data-driven marketing, lead calling, mobile lead management, and referral and testimonial management. The company's SmartTargeting platform gives brokerages and agents the ability to identify, nurture, close and keep in touch with clients from one platform. "SmartZip helps agents save time and build business by focusing on sellers who are more likely to make a move in the next 12 months, backed by a powerful platform that makes follow-up easy," Robin LaSure, LeadingRE vice president, corporate marketing said. "By providing these data-backed listing opportunities, brokers can help their agents strengthen their pipeline, while consistently reinforcing the brokerage's brand through the system's automated marketing." "We are thrilled to be aligning with LeadingRE to bring our enterprise solutions to thousands of their elite agents," said Avi Gupta, CEO of SmartZip. "LeadingRE has been challenging the norm and raising the bar of excellence in real estate for 20 years. Their forward-thinking, best-in-class technology approach makes SmartZip's predictive analytics and data-driven marketing solutions a perfect addition to help their brokerages attract top agents and enhance their production and customer service. We are privileged to be part of LeadingRE's pursuit in ‘Making the Best Brokerages Better,'" added Gupta. Learn more about SmartZip at www.smartzip.com. Learn more about Leading Real Estate Companies of the World® at www.LeadingRE.com.
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Hyperlocal Tech Earns Zavvie, 8z 'Innovator Award' Finalist Selection
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ATTOM Data Solutions Launches New Online Marketing List Creation Platform With Data for 155 Million U.S. Properties
New 'ATTOM List' Platform Features Expanded Data Footprint, Industry-Standard Interface; Search Filters Include Property & Owner Location, Occupancy, Equity, Foreclosure Status IRVINE, Calif. — May 10, 2018 — ATTOM Data Solutions, curator of the nation's premier multi-sourced property database, today announced the launch of ATTOM List, a new online marketing list creation platform that allows users to access public record tax, deed, mortgage and foreclosure data for nearly 155 million U.S. properties to create highly targeted direct marketing lists in minutes. ATTOM List, which replaces a marketing list platform offered through ATTOM subsidiary RealtyTrac, features an expanded data footprint with more than 30 million additional properties and more than double the number of data selects for more precise targeting of prospects. "Not only does ATTOM List offer a much broader and deeper superset of premium property data, it is also a more intuitive platform with an industry-standard interface, making it easily accessible for brand new users as well as instantly familiar for direct marketing veterans," said Rob Barber, CEO at ATTOM Data Solutions. "We believe this improved marketing list platform will advance our mission of increasing real estate transparency, and we look forward to seeing how entrepreneurs leverage ATTOM List to grow their businesses." Register for free live webinar demo of ATTOM List Location search options include new custom polygon search and radius search The ATTOM List interface allows users to search and filter by location based on both the property address and the owner mailing address — with filters available at the state, metro (MSA and CBSA), city, zip and census tract level. Users can also search based on the location of lender. New map search and radius search options provide ATTOM List users with more flexible ways to identify properties and owners based on distance from a specified location or on a custom polygon created by the user. The radius search includes an option to enter or upload multiple zip codes, and users can also utilize the radius search based on quantity of property records rather than distance. Filter by ownership type, equity, property characteristics, financing, foreclosure status Property data available on ATTOM List is updated daily directly from the ATTOM Data Warehouse, providing users with hundreds of filtering options based on ownership type and characteristics, property value and equity, loan and financing characteristics, property type and characteristics and foreclosure status and details. "ATTOM List enables customers to efficiently identify just the specific properties and owners they are interested in marketing to, and quickly feed that data into their decisioning stream so that they can make better and more profitable decisions," said Stephen Meeks, product manager for the new platform. ATTOM List filters include: Individual or institutional owner Owner occupancy status Owner vesting type (joint tenants, trust, tenants in common, etc.) Cash and quit claim purchases Purchase date and type (existing home, new home) Home value (AVM), loan-to-value (LTV) and lendable equity 300+ specific property types under the residential and commercial categories Property characteristics from attic to year built Loan balance, position, number of open loans Pre-foreclosure or foreclosure status, default amount, auction date, lender Suppression, saved searches and pricing Also integrated into the ATTOM List platform are robust suppression options, including suppression of previous lists purchased on the platform or outside lists that can be uploaded into the platform. Any search performed on ATTOM List and can be flagged for future suppression, and any ATTOM List search can also be saved so that a user can easily rerun and download any new, non-suppressed results periodically. There is no cost to register or run counts on ATTOM List, and multiple pricing options are available to meet each customer's unique business needs. To learn about discount pricing options, call us at 800-462-5125 or email [email protected] Users can register for an ATTOM List account at https://list.attomdata.com/. Register for free live webinar demo of ATTOM List About ATTOM Data Solutions ATTOM Data Solutions provides premium property data to power products that improve transparency, innovation, efficiency and disruption in a data-driven economy. ATTOM multi-sources property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties covering 99 percent of the nation's population. A rigorous data management process involving more than 20 steps validates, standardizes and enhances the data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. The 9TB ATTOM Data Warehouse fuels innovation in many industries including mortgage, real estate, insurance, marketing, government and more through flexible data delivery solutions that include bulk file licenses, APIs and customized reports.
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Windermere Real Estate Hits Refresh Button on Company Brand
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zipLogix Launches ListFlash to Broadcast Latest Properties Listings within Brokerages
New Product Fully Integrates with zipForm Plus FRASER, Mich., April 16, 2018 -- zipLogix, the industry leader in transaction management software and creators of zipForm®, today announced the release of its new real estate listing tool, ListFlash. ListFlash empowers brokers to immediately broadcast an announcement to agents within their brokerages about properties with just-signed Listing Agreements, keeping their agents in the know and giving them the best competitive advantage. ListFlash can also be used to encourage fresh viewings on established listings or to announce newly listed rental opportunities. ListFlash™ seamlessly integrates with zipForm® Plus for complete ease of use, and it saves time by auto populating data between the programs. ListFlash™ listings can be pushed to an entire brokerage team in multiple ways, including via the zipForm® Plus application itself, direct email notifications and social media posts. "We are really excited to add ListFlash™ to our growing list of transaction management software solutions," said zipLogix™ Chief Executive Officer Scott Strong. "We've created an elegant, streamlined and efficient way to instantly announce just-listed properties in an extremely hot market, giving brokers a true competitive advantage." To discuss this product or any of the industry-leading technology solutions provided by zipLogix™, please contact the zipLogix™ sales team at 866-400-0261. For more information, visit www.ziplogix.com. Fraser, Mich.-based zipLogix™, creators of zipForm®, is a technology company created by, owned by and working for REALTORS® to improve productivity and efficiency industry wide. Its transaction management software, which includes zipForm® Plus, zipTMS® and zipVault®, automates and simplifies the repetitive and complex steps of real estate transactions, and is available as a National Association of REALTORS® (NAR) Transaction Management Benefit to more than 1.3 million REALTORS® nationwide.
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ReeceNichols Launches Imprev Marketing Automation Services
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RE/MAX to Launch Real Estate Marketing Automation for Agents
New service will fully automate the workflow, creation, and distribution of marketing materials for every listing LAS VEGAS, Feb. 28, 2018 -- Yesterday at its annual R4 Convention, RE/MAX, LLC, along with its U.S. independent regions, announced the addition of an exceptional new service for RE/MAX agents: Design Center Automation, powered by Imprev, Inc. Design Center Automation is an easy, powerful way for agents to leverage every marketing opportunity throughout the life of their listings, helping them drive more organic leads and earn more referral business. "As a follow-up to our brand refresh in August, Design Center Automation ensures that we can reinforce the new brand across every print, digital and social media customer impression," says Pete Crowe, Executive Vice President Business and Product Strategy at RE/MAX. "By delivering the right branded content at the right time to agents, Design Center Automation empowers our agents to actively promote their listings at every opportunity, continually leveraging the power of the RE/MAX brand. Imprev has been a strategic partner throughout our decade-long relationship and has continually evolved their platform as the industry's needs change. Automation is their best innovation yet." Design Center Automation automatically delivers a series of fully-branded marketing packages to agents each time they take a new listing. Current content is created around four key listing events: Just Listed, Open House, Price Reduced, and Just Sold. RE/MAX is offering their agents a wide range of marketing pieces inside the automated package to help them easily promote each listing across all channels. For example, the Just Listed package includes a single-property website, YouTube video, virtual tour, social media post, ePostcard, brochure, flyer, and postcard. Agents can distribute the materials as-is or modify them inside the Design Center. In addition, automated marketing packages for RE/MAX luxury listings will be created using designs uniquely branded for The RE/MAX Collection. Automation also monitors existing listings and updates previously created marketing materials when there's a change to the listing. Agents can be confident that their print, digital, and social media marketing materials will show the most current and accurate listing data, helping them maintain compliance with real estate advertising rules and regulations. Dan Troup, Regional Director at RE/MAX of Michigan, has independently provided the Imprev automation service to his agents for three years. He highlights the value that Design Center Automation brings to agents: "Every event in a listing's life cycle is a prime opportunity to promote the agent's brand in a meaningful way. Our agents love how this service helps them seamlessly fulfill the marketing promise they make to their clients and build relationships. Real estate is about building relationships, and impressed, happy clients lead to more referrals and more business for everyone." "Outstanding technology is at the core of automation," shares Renwick Congdon, CEO of Imprev. "It takes a robust platform to combine the volume and complexity of real estate data into multiple marketing workflows that then generate meaningful campaigns customized to each RE/MAX brokerage. I am proud of the work we have done here. When Design Center Automation launches for RE/MAX in the spring, our platform will generate over 2.9 million unique marketing pieces for their current active listings—an unparalleled service in the real estate industry." About Imprev Many of the most respected brands in real estate leverage Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, NextHome, Realty World, and Hunt Real Estate, as well as Homes.com and MRIS. Discover more at www.imprev.com. About the RE/MAX Network RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 115,000 agents provide RE/MAX a global reach of more than 100 countries and territories. Nobody sells more real estate than RE/MAX when measured by residential transaction sides. RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $157 million for Children's Miracle Network Hospitals® and other charities. For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com.
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The Keyes Company Announces Partnership with Inside Real Estate
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SmartZip Accelerates its Enterprise Footprint with New Marketing Automation Capabilities and Top-Tier Franchise, Broker and Mortgage Customers
Industry leaders like AmeriFirst Home Mortgage and Help U Sell are the latest enterprises to leverage SmartZip's scalable predictive marketing platform to increase their agent productivity, recruit new members, and retain top talent PLEASANTON, CA (JANUARY 22, 2018)--SmartZip Analytics, Inc., the pioneer in predictive marketing solutions for the home services ecosystem, continues its strategic expansion in the enterprise space. The Company is rolling out SmartTargeting, its scalable, optimized predictive marketing platform, to thousands of agents and loan officers across franchises, brokers and mortgage lenders nationwide. SmartTargeting is fueling the success of some of the industry's largest brands, including AmeriFirst Home Mortgage, Help U Sell, NextHome Inc., Engel and Völkers West Coast, Metro Brokers and more. The platform offers customized and automated solutions so brands can recruit and retain talent while boosting the production of their individual agents. Truly scalable — with unlimited customization To best serve clients of any size, SmartTargeting offers multiple user support with an unlimited number of seats. This means that whether a team lead wants to be the sole administrator for their small group, or a large brand wants to purchase accounts for thousands of agents and their support staff, the platform responds accordingly. As companies or agents grow, the platform can grow with them; additional homeowner analytics, prospecting lists or automated marketing campaigns can be added at an enterprise level or by individual agents at any time. Metro Brokers, a franchise network with 42 real estate offices and 800+ agents across Colorado, has optimized SmartTargeting to fit their specific needs and model. "SmartZip's leading-edge solutions help us offer highly differentiated tools to our brokers and agents," said Metro Brokers' CEO, Millard H, "Rip" Ripley. "Our brokers and agents are independents who license and leverage our brand, but retain their unique identities. [Our] unique franchise model challenges us to find a plug-and-play platform with capabilities that can work in an integrated as well as a standalone format, so franchisees can choose what works best for them. SmartZip's suite of tools allows us to do just that." Automated marketing to win new, repeat and referral business As a comprehensive customer acquisition platform, SmartTargeting is designed to help agents acquire new clients, repeat business and word-of-mouth referrals. The platform can be set up to hone in on the most likely home sellers from within an agent's local market area or their personal contacts; it can also work to keep agents top-of-mind for repeat and referral business from within their sphere of influence. Once these key audience demographics are selected, agents can quickly set up marketing campaigns that run automatically to keep agents' brand in front of the specified targets on a consistent basis. And since SmartTargeting's data and analytics are always kept fresh, enterprises and agents can rest easy that their marketing dollars are being optimally used. SmartTargeting's expansive marketing library offers more than 500 branded mailer and online ad designs. For a more tailored approach, enterprise leaders can leverage a custom marketing catalog available exclusively to their agents, ensuring each promotion maintains brand integrity. These predictive marketing campaigns caught the eye of NextHome Inc., a forward-thinking franchise company with more than 260 offices and 2,000 agents nationwide. "At NextHome Inc., we pride ourselves on offering fully-automated and highly-integrated technology and marketing products to our agents. SmartZip's enterprise solution fits perfectly and seamlessly into our long term strategy and growth," said James Dwiggins, Chief Executive Officer of NextHome, Inc. "The predictive marketing technology, referral solution, and features like brand control... make SmartZip a unique partner that gives our agents and brokers an advantage in the market." New simplified user experience SmartTargeting understands that working agents don't have hours to dedicate to new technology. The platform's newest release has simplified every aspect of the user experience, from account setup and contact insights, to campaign management and analysis. Rather than clicking through dozens of screens to get the updates they are looking for, users are greeted with a new dashboard that grows smarter each time they log in. The intuitive dashboard offers real-time updates on their prediction performance, automated marketing campaigns, incoming leads and the contacts they should check in with next. Paul Benson, CEO of Engel & Völkers San Francisco Real Estate Inc., confirmed that SmartTargeting solved many pain points felt by individual agents across varying experience levels. "One of the appeals of this platform to me was that it incorporates all the elements an agent needs to be successful. It can help an established agent become a top producer and a newer agent to develop the habits they will need to be successful." Integrated recruiting tools SmartTargeting doesn't just solve agent pain points; it also seeks to close the gap for brokers and large brands by offering built-in recruiting and reputation management tools.Within the platform, individual leaders can request and display past client testimonials on a branded reputation website that automatically refreshes itself as new testimonials roll in. The tool can also be used by hiring managers to request company recommendations from current employees and advertise them to attract new talent. Full-speed ahead in 2018 As SmartZip onboards thousands of new agents across its enterprise client base, user feedback is fueling more innovation, and the company plans to roll out additional updates for both enterprises and their individual users in the coming months. "Marketing is the bread and butter of this industry, but current piecemeal solutions are neither targeted, automated nor integrated," said Gupta. "This costs brokers time, money, resources and lost opportunities. SmartTargeting is designed to fix all this, and can be powerful, nimble and valuable for individuals at every level of the organization — whether it's a boutique brokerage, a powerhouse franchise or a nationwide real estate conglomerate. We are thrilled to be fueling the success of so many forward-thinking real estate companies." As a sponsor at Inman Connect New York, SmartZip will be available for demos and product tours, and Gupta will be a featured roundtable facilitator at the Indie Broker Summit event opening ICNY. SmartZip is a pioneer in predictive marketing solutions for the home services ecosystem. SmartZip's SmartTargeting platform leverages predictive analytics, multi-channel marketing automation, smart prospecting apps and reputation and referral management tools to help businesses win new clients, repeat business and word-of-mouth referrals. SmartTargeting's integrated end-to-end system can be optimized for any size organization, from enterprises and franchises, to boutique brokerages, teams and individual practitioners. SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners, Cue Ball Capital, Toba Capital and ORIX Growth Capital, and is headquartered in Pleasanton, CA.
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Market Leader Becomes RE/MAX Approved Supplier Offering Sales and Marketing Solutions
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LeadingRE Selects Imprev as Preferred Provider
CHICAGO – (January 18, 2018) – Leading Real Estate Companies of the World® announced today that it has named Imprev to its Solutions Group program, which identifies select business resources for its global community of more than 565 real estate firms. Imprev provides marketing automation services for brokerages, creating complete marketing packages every time a key event occurs for a listing. Imprev's Marketing Center includes a wide variety of materials for print, digital, and social media channels—all of which can be fully branded to meet a brokerage's unique needs and specifications. "By creating targeted marketing throughout the cycle of a listing, Imprev empowers agents to effectively promote listings and drive new business, while offering brand protection for the brokerage," said Robin LaSure, vice president of corporate marketing for LeadingRE. "Our brokers place great importance on delivering this type of value to their agents, and we look forward to introducing more of our members to these services." Imprev's President and Chief Revenue Officer Bill Yaman said, "LeadingRE members excel at creating best-in-class brand experiences, because they understand that brand is one of their most important assets. Joining this prestigious network's preferred Solutions Group allows us to work closely with more top brokerages to jointly address their key business challenges and maximize their marketing opportunities. Our goal is to help brokerages protect their hard-won brand power so they can wow agents, impress clients, and generate more business for everyone." He adds, "We've been thoroughly impressed by our current LeadingRE clients' commitment to brand excellence and look forward to partnering with other LeadingRE members in the future." Imprev will be a sponsor at LeadingRE's upcoming conference, January 31-February 2 at Wynn Las Vegas. Learn more about Imprev at www.imprev.com. Learn more about Leading Real Estate Companies of the World® at www.LeadingRE.com. About Imprev Many of the most respected brands in real estate leverage Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises— representing over 20% of real estate agents in North America. Discover more at www.imprev.com.
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IDX, LLC Acquires Agent Marketing
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Market Leader and EXIT Realty Corp. International Extend Partnership with Multi-Year Agreement
Market Leader to provide EXIT Promo Shop, along with Professional and Business Suite Products for EXIT Associates BELLEVUE, WASH. (DECEMBER 21, 2017) - Market Leader announced that they have extended their long-standing partnership with EXIT Realty Corp. International, providing sales and marketing tools for real estate professionals via EXIT Promo Shop. First launched in 2005, EXIT Promo Shop features thousands of professionally-designed templates, automated campaigns, and a robust email, print, and direct mail marketing center. Market Leader is also an EXIT Approved Supplier for the Market Leader suite of tools for agents, teams, and offices. "EXIT Realty has been great to partner with for the last 12 years, and we're thrilled to announce our extended agreement," said Scott Smith, President and General Manager of Market Leader. "We look forward to continuing to work closely with EXIT Realty and their associates to deliver powerful sales and marketing solutions to help grow and manage their businesses." "We take pride in sourcing products and services that help our brokerages and associates manage their businesses while making it easier for them to focus on their top priorities, and Market Leader has been a great partner for doing such," stated Tami Bonnell, EXIT Realty's CEO. "We look forward to continuing our partnership with Market Leader for years to come." This continued partnership also includes Market Leader's Leads Direct and HouseValues leads products, which deliver a guaranteed number of exclusive leads every month and Market Leader's Professional and Business Suite products, offering lead-generating websites, a robust desktop CRM with mobile app, and marketing tools designed to help agents, teams, and offices master their businesses. About Market Leader A pioneer in lead generation and contact management systems, Market Leader provides innovative online technology-based sales and marketing solutions for real estate professionals. Since 1999, Market Leader has helped real estate professionals succeed and grow, and today serves more than 250,000 agents, teams, brokerages, and franchises across the United States and Canada. Market Leader is a part of the Perseus Operating Group which is a division of Constellation Software Inc. Perseus is a provider of software solutions to several vertical markets and is a leading provider of software solutions to the real estate industry through its other businesses Z57, Zurple, Constellation Web Solutions, Sharper Agent, Birdview, Diverse Solutions, and ReloSpec. For more information please visit http://csiregroup.com. About EXIT Realty EXIT is a proven real estate business model that has to-date paid out more than a third of a billion dollars in single-level residual income to its associates across the U.S. and Canada. The company's Focus on Good Health initiative promotes wellness at work and home. A portion of every transaction fee collected by EXIT Realty Corp. International is applied to its charitable fund and to-date, $4 million has been pledged to charity. For more information, please visit http://www.exitrealty.com.
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zavvie Reveals Colorado's Hottest Neighborhoods with 'Hot Hoodz'
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New REALTOR Benefits Partner Helps Realtors Maximize Social Media Marketing
WASHINGTON (November 16, 2017) — The National Association of Realtors® 2017 Member Profile found that Realtors®' web presence and use of social media continues to grow as a valuable marketing tool to reach clients and build online communities. To help members stay ahead of this trend, NAR has partnered with Back At You Media through the REALTOR Benefits® Program, to provide Realtors® with a simple and automated way to promote their listings and business on today's most popular social media networks, including Facebook and LinkedIn. "Social media has become an increasingly important component of marketing in real estate, as it helps Realtors® build their personal and business brand. In fact, seven in 10 Realtors® are using Facebook, and over 60 percent utilize LinkedIn for professional use," said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty. "This new partnership with Back At You Media allows Realtors® to revolutionize their real estate social media marketing in a smart and simple fashion, and it also encourages more members to engage in social media platforms on a regular basis." Back At You Media streamlines the social media marketing presence for real estate agents and brokers by growing their audience through targeted advertising and supplying real estate content to their social media accounts. Through the partnership, Realtors® can utilize Back At You Media to find the right plan and tools to generate leads, maximize branding efforts, save time and money, and prove value to their clients. "On behalf of the Back At You Media team, I want to express our excitement to grow the partnership with NAR and have the opportunity to provide its 1.3 million members with the right tools to utilize and manage their real estate social media marketing. In an age where social media technology is changing the way people do business, Back At You Media is innovating how real estate professionals market themselves and their listings on social networks," said Michael Glazer, co-founder and CEO of Back At You Media. REALTOR Benefits® Partner Helps Realtors® Maximize Social Media Marketing Back At You Media offers multiple plan options through the partnership with NAR for members with varying levels of social media marketing savvy, including a Starter Plan exclusive to NAR, plans for users with more advanced social media marketing needs and an enterprise plan for broker-owners. For access to all of the program benefits, and to ensure members receive special pricing through NAR's REALTOR Benefits® Program, Realtors® can enroll at the dedicated program site: www.BackAtYou.com/NAR. Additional information on the Back At You Media partnership offerings and other REALTOR Benefits® partners can be found by visiting: www.NAR.realtor/RealtorBenefits. About the National Association of Realtors® The REALTOR Benefits® Program is the official member benefits program of the National Association of Realtors®, connecting members with savings and unique offers on products and services just for Realtors ® from more than 30 companies recognized as leaders in their respective industries. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries. About Back At You Media Back At You Media is the #1 social media marketing company dedicated to the real estate industry. The company provides SaaS marketing automation to help real estate enterprises and individual agents better market themselves, their listings and brokerage on the top social networks. The company's proprietary technology offers a "full service" approach automating an array of products and services necessary to be successful in real estate social media marketing.
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Engel & Volkers Deploys SmartZip's Innovative Predictive Marketing and Referral Platform across Its West Coast Advisers
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Real Estate Software Market Innovators Strike Powerful Partnership
Inside Real Estate today announced an exclusive partnership with the fastest growing real estate networking portal to ever enter the market, Ideal Estate. The companies have agreed to jointly develop special features allowing their mutual customers to engage, empower and expand their referral networks, increasing their deal flow. By leveraging Ideal Estate's referral network and Inside Real Estate's powerful SmartCRM and Marketing Autopilot features, customers will have the ability to expand the reach of their network, gain access to new sources of deal-flow and use intelligent automation to capture and nurture more deals effortlessly. "When we saw Inside Real Estate's next-generation platform, kvCORE, we were blown away," said Brody Saunders, CEO of Ideal Estate. "Its sophisticated automation capabilities, ease of use and breadth are unmatched. They have taken the idea of a single platform to a new level. There is nothing like it. We knew right then, we had to partner with them." Ideal Estate is taking the industry by storm. Roughly 400,000 real estate professionals and home buyers have already set up profiles on the portal and are now taking advantage of its powerful features. Ideal Estate's network portal, like a LinkedIn for real estate, is becoming the hotspot for agents, lenders, appraisers, inspectors, insurance agents, title and escrow officers and other real estate professionals to leverage their referral networks online. Inside Real Estate CEO, Ned Stringham, shared his excitement about teaming-up saying, "I did a double take when I heard about how fast Ideal Estate is growing. They have tapped into a huge unmet need in the industry to digitize the referral networks of real estate professionals. Our customers will be able to easily and dramatically expand new deal recommendations from their community networks because of this exclusive partnership. It's another tool we are delivering to our customers to help them win in a competitive market. We are excited to be partnering with this innovative newcomer to the space." ABOUT INSIDE REAL ESTATE Inside Real Estate is among the most successful and fastest growing real estate software companies in the market and serves tens of thousands of agents, teams, and brokers throughout the U.S. and Canada. The company is the is the residential real estate SaaS leader and developer of the kvCORE Platform. kvCORE is the only platform for brokers, team, and agents to run their entire business on one solution. The platform's components include a Lead Engine, Website & IDX tools, SmartCRM, Listing CRM and Transaction Integrations—all powered by Marketing Autopilot with behavioral automation, Business Analytics to understand and grow your business, and a scalable cloud infrastructure. For more information, please visit http://insiderealestate.com/ ABOUT IDEAL ESTATE Ideal Estate is the first real estate portal and network dedicated to supporting agents and their many professional partners. Ideal Estate unlocks the power and hidden potential in the real estate professional's personal network by facilitating the sharing, referring and engagement with other professionals.For more information please visit: http://idealestate.co/about
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Email Marketing Platform eMerge Launches All-Access Free Trial
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MoxiWorks Welcomes CallAction to Cloud Open Platform
CallAction joins the Moxi Cloud to provide a marketing automation service that can be used with online or offline leads November 14, 2017 – Seattle, WA – The Moxi Cloud has recently added a new best-in-class tool to their now vast open platform. CallAction instantly responds, engages, and tracks all inbound leads for agents. CallAction is the only marketing automation service currently on the market that can be used with offline or online lead generation efforts to respond to inquiries from phone calls, emails and texts. Their powerful integrations bridge the gap between agents' top of the funnel lead generation and their existing lead nurturing CRM systems for increased productivity. "Fifty percent of buyers choose the vendor or service that responds first, according to the InsideSales.com 2014 Lead Response Report," mentioned Mike McHenry, VP of Channels and Partnerships at MoxiWorks. "In a perfect world, every call is answered right away, the first time a lead calls an agent. But with CallAction, all missed calls are automatically responded to with CallAction's SMS responses to guarantee the lead stays engaged. All the responses are fully customizable so the agent can keep their own voice and style." With CallAction, every inbound call is saved to a secure cloud-hosted database and appended in real-time with caller information aggregated from the world's largest consumer profile databases. It is also passed into the Moxi Engage CRM, immediately adding the leads to agents' sales flows and saving agents hours in data-entry time. Agents also can instantly create a local or toll-free phone number for each of their marketing channels to automatically track every inbound call and email lead that is then seamlessly routed to their phone. "Immediate and long-term lead follow-up is one of the main pain-points for agents and real estate teams. Our intelligent automation guarantees that every lead from every source is followed-up with, which dramatically increases lead conversion rates," said Jessie Beaudoin, Founder and CEO of CallAction.co. "According to the 2017 NAR Home Buyer & Seller study, 74 percent of all home buyers used mobile during their home search process. The most motivated buyers will call and text from their mobile device when they find homes they like because filling out forms on mobile device is difficult. Our goal is to facilitate more conversations and engagement between agents and consumers in a mobile-first world by automating the tedious tasks of lead follow-up using text messages, which is now the most common communication channel." About MoxiWorks MoxiWorks is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. MoxiWorks' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With MoxiWorks, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at moxiworks.com. About CallAction CallAction is the only marketing automation service that can be used with your offline or online lead generation efforts to respond to inquiries from the three primary forms of communication: phone calls, emails and text messages. Their powerful integrations bridges the gap between your top of the funnel lead generation efforts and your existing lead nurturing CRM systems for increased productivity. Discover more at callaction.co.
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Keller Williams Agents: Get Ahead of the Competition
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Berkshire Hathaway HomeServices Names Web.com as a Preferred Supplier to Strengthen Real Estate Agents' Local Listing Visibility
JACKSONVILLE, Fla., Nov. 08, 2017 -- Web.com Group, Inc., a leading global provider of a full range of internet services and online marketing solutions for small businesses, today announced its selection by Berkshire Hathaway HomeServices as a preferred supplier of marketing and advertising services for its network of nearly 44,000 agents. Web.com's TORCHx marketing platform is designed specifically to help real estate professionals generate new business online. According to the National Association of Realtors, an average of 44 percent of home buyers say the first step in their process is to search online. TORCHx generates higher-quality real estate buyer leads for brokers and agents to increase traffic to showings and boost their online reputation. "It's clear that online search plays a key role in the real estate industry and Web.com recognizes the importance of delivering both leads and results," said Gino Blefari, president and CEO of Berkshire Hathaway HomeServices. "We are pleased to make available the TORCHx platform to our network of real estate professionals." "With more than 20 years of industry experience, we know how to connect home buyers with real estate professionals best suited for their needs," said Jesse Friedman, business development at Web.com and TORCHx co-founder. "We're excited to work with Berkshire Hathaway HomeServices to help its brokers and agents grow their businesses." TORCHx helps real estate professionals to: Get found: TORCHx builds customized websites that encourage would-be home buyers and sellers to connect with agents and engage online. The websites include content that is automatically generated for every neighborhood, city and county in a real estate professional's geographic targets. Gain higher-quality real estate leads: TORCHx is a Google Premier Partner, meaning it is certified in providing expert search marketing support. The team works directly with Google, Yahoo and Bing to help bring high quality traffic to an agent's site. Build and maintain client relationships: TORCHx includes powerful real estate lead generation tools to help users manage their relationships with new and existing customers. The platform can send automatic emails and texts to clients based on their online search behavior, and it tracks those interactions, so real estate professionals always have complete records of their relationships. Work from anywhere: The platform's powerful tools and features can be used on any device, giving agents and brokers constant access to vital information – in the office, on the road, at an open house or anywhere they may need it. About Berkshire Hathaway HomeServices Berkshire Hathaway HomeServices, based in Irvine, Calif., is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit its multi-lingual website at www.berkshirehathawayhs.com. ABOUT TORCHx TORCHx is a best-in-class solution that combines the most important real estate tools essential to the day-to-day activities of real estate agents, teams and brokerages with a focus on lead nurturing and brand identity. The system includes a beautiful front-end website that features Multiple Listing Service (MLS) data integration, responsive design, market statistics and more. Real estate professionals can also utilize the integrated customer relationship management, complete with lead tracking, email marketing, drip campaigns, automated search updates and other utilities. The team at TORCHx also handles the real estate professional's online marketing, including search engine marketing and lead generation. The TORCHx platform is being used by some of the highest producing real estate professionals in the United States. For more information about TORCHx, visit www.torchx.com or call 877-293-3543. ABOUT WEB.COM Web.com Group, Inc. (Nasdaq:WEB) provides a full range of Internet services to small businesses to help them compete and succeed online. Web.com meets the needs of small businesses anywhere along their lifecycle with affordable, subscription-based solutions including domains, hosting, website design and management, search engine optimization, online marketing campaigns, local sales leads, social media, mobile products and ecommerce solutions. For more information, please visit www.web.com.
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Circlepix announces PIXsocial skill for Amazon Alexa
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Imprev Enhances Real Estate Marketing Automation Services
Provides More Opportunities for Agents and Brokers to Drive New Business Organically BELLEVUE, WA--(Oct 5, 2017) - Real estate's leading automated marketing services provider, Imprev, just made it easier for real estate brokerages and franchises to generate more business for their agents from their listings. Today, Imprev announces the launch of a new generation of just-in-time content for its Listing Automation service. With the enhancement, every time a key event occurs in the life of a listing, agents automatically receive a fresh set of marketing materials optimized for that event. Each unique marketing package arrives right when agents need it during the entire marketing cycle, providing more opportunities to increase engagement and drive new business. Key events include Just Listed, Open House, Price Reduced, and Just Sold. For Dan Troup, the Director of Technology at RE/MAX of Michigan, it's all about contextual marketing (without extra overhead) for both the agents and the consumers. "This new enhancement gives our brokerages an immediate, powerful marketing advantage. Every one of our offices -- regardless of their marketing team's size -- can now automatically deliver the right content, at the right time, through the right channel to all their agents. In a market where timing is crucial, we're making it easier for our agents to promote their listings and our brand successfully." "Our new generation of Listing Automation offers real estate brands a seamless, systematic way to take advantage of every marketing opportunity for their listings. By providing optimized content right when agents need it most, broker owners increase relevant ways for their agents to connect with their prospects and generate more business organically," says Renwick Congdon, CEO of Imprev. "Setting up a systematic way to build organically-driven business can mean less money spent on higher-quality leads and an increase in referrals," continues Congdon. "Ultimately, when you promote a listing to its full potential, everyone wins." With this new enhancement, Imprev's Listing Automation service not only automatically creates a unique marketing package for each major listing event, but also updates previously created marketing materials -- like the single-property website -- when there's a change to the listing. Agents can be confident that their marketing materials across all channels will show the most current and accurate listing data, helping them maintain compliance with real estate advertising laws as well as industry rules and regulations. Marketing packages can include social media posts, ePostcards, property websites, boosted Facebook ads, virtual tours (branded and unbranded for IDX), printer-ready postcards, flyers, and for some clients looking for that extra SEO juice, videos automatically posted to their YouTube channel(s). Of course, brokerages can customize their marketing packages and designs to showcase their unique brand, notes the company. The Imprev platform powers Marketing Centers for hundreds of brokerages and franchises, including many of the most respected brands in real estate, representing one in five real estate agents in North America. About Imprev Many of the most respected brands in real estate leverage Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages can automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents' listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and updated every three weeks, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises -- representing over 20% of real estate agents in North America -- including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, NextHome, Realty World, and Hunt Real Estate, as well as Homes.com and MRIS. Discover more at www.imprev.com.
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NRT Launches 'ON Collaborative' to Expand New Development Marketing Nationally
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Chime Acquires GeographicFarming to Keep Real Estate Professionals on the Cutting Edge
This acquisition enables Chime to add direct mail and telemarketing features SAN FRANCISCO, August 30, 2017 – Chime Technologies, an operating system for the real estate industry, announced today that it has acquired GeographicFarming, a turnkey, 360° marketing solution for real estate businesses. With this acquisition, Chime will add direct mail and telemarketing farming features to the powerful Chime real estate suite. Chime's operating system aims to provide all the tools real estate professionals need to seamlessly run and grow their business. Its innovative tools make it easy to launch marketing campaigns, track leads' activities, build and nurture customer relationships, and effortlessly manage teams – anytime, anywhere. Over the past year, Chime has continued to evolve and expand its platform to address the full spectrum of agents' needs. This acquisition of GeographicFarming will enable Chime to enhance its existing features and add new capabilities, giving agents access to an even wider range of marketing tools to grow their brands, improve productivity and increase the bottom line. "We are always working to serve a diverse range of agents' needs and push the real estate industry forward," said Matt Murphy, Chief Marketing Officer of Chime. "In GeographicFarming, we found a partner who's committed to the same goals. Their innovative approach to farming is a perfect complement to Chime's technology, and they represent a valuable addition to the Chime team." "Our number one priority is our clients' success," said Jeff Campbell, CEO of GeographicFarming. "With the Chime integration, those clients can now leverage the powerful real estate operating system to expand lead generation through best in class technology, and save time as they focus on what they do best – selling homes and growing their business." GeographicFarming provides fully customizable lead capture landing pages that offer multiple home value estimates, using an easy-to-navigate three-step process. Streamlining direct mail systems, GeographicFarming's templates and customizable designs fit any brand and market needs, and ensure marketing campaigns truly stand out from the crowd. Its effective, high-powered telemarketing features eliminate the need to spend hours each day on the phone. Instead, a dedicated call center utilizes proven scripts that generate and nurture new business leads, every day of the week. GeographicFarming's mission aligns closely with Chime's, which is to provide a complete operating system that continually builds and transforms the business of real estate. This acquisition will enable the two companies to combine their resources and continue building the ultimate (and only) product agents need to supercharge their business. The acquisition of GeographicFarming is the latest step in Chime's effort to not only fulfill agents' existing needs, but also to anticipate their future desires. Chime recently announced the launch of an AI-enabled smart dialer called Belle, as well as software to power drone technology, which has the potential to transform open houses and listings. By integrating GeographicFarming's direct mail and telemarketing features into the Chime suite, Chime will cement its position as the most robust, innovative real estate technology provider on the market. About Chime Chime is an operating system for the real estate industry. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-342-9698, or visit www.chime.me.
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Survey Finds REALTORS® Plan to Spend More Time, Money on Digital Marketing Initiatives
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Realtor.com® Hosts Annual Results Summit with Focus on Agent Productivity
More Than 50 Top Sales Professionals and Keynote Speakers Will Reveal Insights for Success SANTA CLARA, Calif., Aug. 8, 2017 -- Realtor.com®, a trusted source for real estate information, operated by News Corp subsidiary Move, Inc., a leading provider of online real estate services, will host its annual Results Summit on Sept. 18-19 themed "Break / Through," to help agents re-imagine, re-define and refresh their businesses. The two-day event at the Cosmopolitan of Las Vegas will focus on agent and team productivity and include more than 50 agent presenters who have demonstrated remarkable business results. Breakout sessions on important topics such as lead generation and conversion, developing engaging content for today's social world, expanding the digital footprint and creating dynamic listing presentations will impart tactical advice that agents can use in daily business. In addition, the conference will celebrate the unique personal characteristics that differentiate each agent from their competition, and offer strategies that help agents infuse their digital persona with authenticity to boost success. "Realtor.com® continues to generate record consumer engagement approaching 60 million unique users coming to the site each month," said Ryan O'Hara, chief executive officer of realtor.com®. "Connecting the agent, who we believe must remain at the center of the transaction, to that consumer is our job and the tools and resources we offer do that so well. We have hundreds of thousands of industry customers across our platforms and the Results Summit is another way for us to increase their success." Keynote presentations at the Results Summit will be delivered by: New York Times columnist and senior editor Charles Duhigg, who won the Pulitzer Prize in 2013 for his series on Apple dubbed, "The iEconomy." He also is the best-selling author of The Power of Habit and Smarter Faster Better. Sales communication expert Chris Helder, who travels the world helping sales professionals utilize proper communication techniques in varied situations. Laura Schwartz, the former White House Director of Events and author of best-selling Eat, Drink & Succeed, will offer her signature keynote presentation, and also serve as Master of Ceremonies. Additional notable speakers include Garry Wise, Co-Founder of The Paperless Agent, Krisstina Wise, Creator of WealthyWellthy, Steve Pacinelli, CMO of BombBomb, and Dolly and Jenny Lenz, CEO and Managing Director, respectively, of Dolly Lenz Real Estate. Realtor.com® Chief Marketing Officer Nate Johnson will also reveal agent marketing makeovers performed by the realtor.com® marketing and design teams. Real estate professionals can register for the Results Summit at www.realtor.com/summit. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Real Estate Startup zavvie Announces Major Expansion into California
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SmartZip Expands Predictive Marketing Platform with Broker and Enterprise Scaled Solutions
The leader in predictive marketing technology now offers custom-built solutions for larger real estate and lending brands to improve productivity and fuel recruiting and retention efforts PLEASANTON, Calif., Aug 8, 2017 -- SmartZip Analytics, Inc., the leader in predictive marketing technology for real estate and related industries, has expanded its offering to support enterprise clients across the real estate and mortgage lending sectors. SmartZip's SmartTargeting and Reach150 products integrate with the enterprise's systems to address their three primary pain points: productivity and transaction volume, brand reputation and control, and talent growth and retention. SmartZip's enterprise solutions are customizable for real estate and lending companies of any size and model. NextHome Inc., a fast-growing real estate franchise company with more than 300 offices and 2,000 agents, leverages the predictive marketing power of SmartZip's SmartTargeting and Reach150 platforms. "At NextHome Inc., we pride ourselves on offering fully-automated and highly-integrated technology and marketing products to our agents. SmartZip's enterprise solution fits perfectly and seamlessly into our long term strategy and growth," said James Dwiggins, Chief Executive Officer of NextHome, Inc. "The predictive marketing technology, referral solution, and features like brand control and single sign-on make SmartZip a unique partner that gives our agents and brokers an advantage in the market." Real estate and lending enterprises often report that their primary pain points are related to introducing, integrating and sustaining technology solutions that solve the problems of both their individual team members and the brand as a whole. Common issues that can plague even the most successful brands include: Productivity and transaction volume. Agents and loan officers may not have access to integrated, cutting-edge tech products that help them to automate daily tasks, increase transactions and gain a competitive advantage in their marketplace. Social proof via referrals and testimonials. While word-of-mouth marketing is the best way to convert and win new clients, many agents and loan officers fail to request and capture reviews and referrals from happy former customers. In addition to losing out on easy referral business, these team members and their brands may lose new business as a result of a weak or adverse online reputation. Brand reputation and control. While a consistent brand is needed to lead the marketplace and stay within legal bounds, many brokers struggle to control the marketing content of their independent contractors. Talent growth and retention. Brands that do not adapt to new technology standards may have a hard time recruiting and retaining top talent in their marketplace. Companies also lack social proof — like testimonials and positive reviews — that organically improve a brand's reputation and recruiting efforts. SmartZip's dynamic enterprise platforms — SmartTargeting for Sphere, SmartTargeting for Geo, and Reach150 — can be scaled and customized for any business size or model. These solutions give enterprise clients the critical tools they need to accelerate their own growth while automatically fostering the long-term success of their individual agents and loan officers. SmartTargeting's predictive marketing platform offers data-backed predictions of likely movers from an agent or loan officers' personal database or any custom geographic territory. Brands can allow agents or loan officers to target these predicted movers with automated marketing campaigns so each team member focuses their attention on the right prospects at the right time — and wins more business as a result. SmartTargeting's customized marketing design libraries can be locked down so the marketing efforts of individual team members can automatically remain creative, compliant and on-brand — even without the direct approval from brokers and brand leaders. Reach150's referral marketing engine automatically generates testimonials and referrals from past clients — then turns these unique, client-generated content into marketing campaigns that target top prospects online and build up SEO for the agent and brand. By activating Reach150 for their team members, company leaders can ensure their agents and loan officers are seamlessly harnessing the full power of their past clients to win new business. Reach150's advertising engine for recruiting can also be used by brokers and brands to collect testimonials from happy agents or loan officers on their team, which are automatically displayed as online ads to attract their target list of prospective agents. When a new hire switches firms, the brand can run ads highlighting the agent's new workplace — boosting organic SEO for the brand while reinforcing their reputation as a growing, local leader. Simplified single sign-on makes integration a breeze and drives adoption across the firm. Enterprises can easily integrate through open APIs to offer a single sign-on experience that auto-syncs the brand's profile information for all team members upon login. Large enterprise companies like NextHome, RealtyWorld and Metro Brokers have signed on early to fully customize and leverage SmartZip's enterprise solutions. "SmartZip gives us the most complete offering for our brokers and associates. Our customized combination of their SmartTargeting and Reach150 enterprise solutions allows our brokers and agents to leverage a powerful marketing and analytics tool in an integrated, easy-to-use platform," said Metro Brokers CEO M.H. "Rip" Ripley, who represents 1,000 agents across 45 Colorado offices. "It's just what we had been looking for — complete, effective and data-smart." The right-sized solution for any real estate or lending enterprise SmartZip's SmartTargeting and Reach150 platforms are both integrated and flexible, allowing companies of any size or model to take full advantage of the features that would best suit their individual team members. After years of innovating solutions for individual agents and loan officers, SmartZip understands that these team members deeply desire automated, integrated technology — and they are often seeking out and paying for these solutions on their own," said Rajeev Kalavar, Executive Vice President of Product Strategy and Operations. "We are excited to introduce robust enterprise solutions that empower small and large companies to bolster the productivity of their agents or loan officers, while simultaneously moving the needle on their own brand goals and recruiting and retention efforts." ABOUT SMARTZIP ANALYTICS, INC. SmartZip Analytics is a national leader in predictive marketing solutions for real estate, lending and related industries. SmartZip's SmartTargeting platform uses patent-pending predictive analytics, multi-channel marketing automation, and smart CRM to identify top home seller prospects, engage them through targeted marketing campaigns, and ultimately close more business with smart nurturing and prospecting tools. SmartZip's newly acquired Reach150 platform automatically requests and publicizes client-generated testimonials and referrals to help agents and loan officers boost their word-of-mouth business. Together, SmartTargeting and Reach150 help enterprises and professionals across the real estate and mortgage lending sectors efficiently grow new business within their local markets as well as maximize repeat and referral business from their previous customers and contacts.
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Real Estate Startup zavvie to Break with the Status Quo at Big Tech Show
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Elm Street Technology and 'This Old House' Launch Co-Branded Digital Marketing Platform for Real Estate Professionals
Integration of Home Enthusiast content together with Real Estate search significantly improves the Consumer Experience and produces superior results for Real Estate Professionals August 1, 2017 – Greensboro, NC – Elm Street Technology and This Old House have just announced the launch of their co-branded digital marketing platform for real estate professionals. After months of testing, the Elm Street Technology and This Old House integrated digital marketing platform has generated best-in-class results for real estate companies and professionals including: Generating new monthly Unique Visitors and Repeat Visitors Increasing Session Time per User Proven improvements in the quality and volume of Leads Generated "Improving the consumer experience with rich content provided by This Old House has led to enhanced results and a truly unique offering for our customers," said Prem Luthra, President and CEO of Elm Street Technology. "Increasing the volume and quality of leads generated on our digital marketing platforms is our ongoing mission on behalf of our customers, and partnering with This Old House is yet another step we are taking to deliver better value for our customers and the consumers they serve." "Our team is excited to partner with Elm Street Technology to offer real estate professionals with content and tools to better engage consumers," said Eric Thorkilsen, CEO of This Old House Ventures, LLC. "While consumers are actively searching for a new property, they are simultaneously thinking about transforming the house they purchase into their home. We believe that offering our 37+ year library of home-related content to real estate professionals is a step towards providing a valuable content experience to those consumers." Century 21 DuMont & Associates, a leading real estate brokerage in Massachusetts was one of the first companies to take advantage of this new platform. "Everybody knows This Old House from TV so when I was offered the opportunity to offer their content to our custumers, I took full advantage immediately," said Rick DuMont Broker/Owner. Soon after the launch of the new website, consumer testimonials were received including, "I just wanted to let you know what a great website you have! We were surprised and delighted to see This Old House content on your site! We have watched this show! We also love the look and ease of use with this site. Keep up the good work!" said Vanessa Guerney. About Elm Street Technology Elm Street Technology offers a portfolio of real estate technology and marketing services that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technology is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456.
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Moxi Works Adds Digital Media Partner to Their Open Platform
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EXIT Realty Adds realtor.com® to Premier Partner Program
Addition gives EXIT's brokerages and sales associates access to realtor.com® platform of advertising products and lead management solutions from realtor.com® operator, Move, Inc. TORONTO, July 6, 2017 -- EXIT Realty Corp. International announced today it has named realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., to its Premier Partner program. The strategic relationship provides EXIT's affiliated brokerages and sales associates' access to the realtor.com® platform of advertising products. The relationship also provides EXIT's affiliated brokerages and sales associates' access to lead management solutions from realtor.com® operator, Move, Inc. "EXIT Realty enjoys tremendous momentum throughout the U.S. and we are thrilled to enhance our portfolio with the best-in-class resources realtor.com® and Move provide," said Tami Bonnell, CEO, EXIT Realty Corp. International. "The realtor.com® and Move platforms gives our sales professionals the tools they need to manage their business effectively while also providing access to the best leads in the industry. This is a win/win for our brokers, sales associates and the communities they serve." EXIT Realty offices will receive enhanced branding on property listings while broker/owners can readily offer all sales associates one-click capability to enhance their realtor.com® Essentials profile page with free upgrades including the EXIT logo and photos, plus the ability to market themselves, their listings and demonstrate value to clients. This marks the first time realtor.com® has collaborated with a franchisor to offer the Essentials product system wide. "We greatly value our relationship with EXIT Realty and are thrilled to join their Premier Partner program," said Ray Picard, executive vice president of sales at realtor.com®. "They recognize the importance the increased visibility and responsiveness can provide in best positioning their brokerages and sales associates to market to the record level of consumers we are attracting." About EXIT Realty EXIT is a proven real estate business model that has to-date, paid out more than a third of a billion dollars in single-level residual income to its associates across the U.S. and Canada. State-of-the-art technology including geolocation Smart Signs™, a comprehensive Resource Center and marketing suite provide an integrated, end-to-end solution for today's busy real estate professional. For more information, please visit www.exitrealty.com. About Move, Inc. and realtor.com® Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV], provides unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals. The Move network includes realtor.com® as well as Doorsteps®, Moving.com™ and SeniorHousingNet℠, and offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world. Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by Move under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Kick Back, Relax, and Watch Your Business Grow this Summer!
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Property Panorama Offers Free Agent Profiles Using Structured Data
InstaView Bypasses Zillow and realtor.com to Deliver Listings Directly to Consumers Denver, Colo— June 15, 2017—Property Panorama, the leading producer of real estate virtual tours in North America, today announced it will provide more than 550,000 real estate agents with free InstaView Agent Profiles that deliver the most current and accurate information on the agents and their listings directly to consumers by using structured data. Agents whose multiple listing services carry Property Panorama's InstaView 3.0 virtual tour platform will automatically receive InstaView Agent Profiles that incorporate listing data, including MLS numbers, location, price, specifications, open houses and contact information. InstaView Agent Profiles use structured data, which improve search engine optimization (SEO) and help to populate the content for knowledge panels that appear on the right-hand side of Google searches. By bypassing aggregators like Zillow and Realtor.com, who are one step removed from listing agents and may not have updated and accurate listing data, InstView Agent Profiles give listing agents the capability to reach consumers immediately with new listings and updates like price changes. Consumers who find listing information generated by InstaView on Google search will avoid the confusion created by aggregators who direct consumer inquiries about properties to agents who pay for the leads but may not know anything about the properties. "Sites like Zillow and Realtor.com, syndicators like ListHub and other emerging models are advertising media giants that make hundreds of millions from the content real estate professionals amass to create the very content─listings─that attract consumers to their sites. Instead of breaking down barriers between real estate consumers and listings, these new middlemen are creating an additional layer. Listing agents, who are the original sources of information for every home, are further from buyers than they were 25 years ago," said Property Panorama CEO Mike Barnett, speaking on a panel at the annual conference of the National Association of Real Estate Editors. Barnett said Property Panorama is putting the power of structured data in the hands of hundreds of thousands of agents who have access to the InstaView platform. InstaView's structured data comply with RESO (Real Estate Standards Organization) standards and Schema.org, which is a collaborative site sponsored by Google, Microsoft, Yahoo and Yandex, making it easy for consumers to access listing data and visuals directly. InstaView 3.0 tours are also available on traditional channels ranging from aggregators to public-facing MLSs, and brokers' and agents' sites. "Structured data is a new paradigm that is on the verge of transforming real estate on the Internet. Consumers will find it much easier to get the information they want about listings and agents. By integrating rich listing data with lush visuals into a single package, InstaView allows consumers to find what they are looking for immediately on search engines or browse using a traditional search portal," said Barnett. The InstaView 3.0 platform provides virtual tours for more than 670,000 listings. It includes an image-centric, full-screen virtual tour experience for the highest quality photography and handles any visual media format in use for virtual tours today, including Matterport's immersive media technology, 3DM Digital floorplans, HD and 3DF photography and videography, 360º panoramic photography and more. Property Panorama's InstaView tours are fully automated. They are the only real "click it and forget it" virtual tour system on the market today. InstaView tours update every hour from the MLS, or more frequently if requested. About Property Panorama Property Panorama is the highest rated and number one provider of virtual tours in North America. Since the launch of InstaView, Property Panorama has also been able to maintain its position as the number one provider of non-gaming videos to YouTube. Currently, Property Panorama supplies products to 550,000 Realtors© through 171 multiple listing services and Realtor® boards and associations, as well as directly to independent broker divisions of leading franchises, including Realty One, RE/MAX, and Coldwell Banker. Property Panorama has created virtual tours for more than 7.5 million InstaView Virtual Tours around the world. Property Panorama is CoreLogic's preferred provider and has integrated InstaView in most major MLS Vendors including FLEX/FBS, Black Knight/LPS, CoreLogic (All Platforms), Navica, Rapattoni, and Solid Earth.
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No Hassle Marketing Materials Automatically Emailed to You for Each New Listing
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Redfin Announces 1% Listing Fee Trial In San Diego
CARLSBAD — May 12, 2016 — Redfin, the next-generation real estate brokerage, today announced a trial program offering a 1 percent listing fee to San Diego home sellers who list their property with a Redfin agent, with a minimum fee of $4,500. Redfin's full service listing agents provide free professional photography, a Redfin 3D Walkthrough of the home and a comprehensive digital marketing campaign to attract buyers, at no extra charge. Sellers in San Diego typically pay their listing agent a commission of 2.5 of the home's price. With a 1 percent listing fee, sellers working with a Redfin agent will save about $7,500 on a $500,000 home sale. San Diego joins the Baltimore, Chicago, Denver, Seattle and Washington, D.C. metro areas, where Redfin has already launched the 1 percent listing fee program. Redfin charges a 1.5 percent listing fee in the more than 75 other markets where it operates. "Redfin has built technology that lets us offer the best listing service in the industry, while still saving people thousands in fees," said Anna Nevares, Redfin district manager for the greater San Diego region. "Today's home sellers can have it all—full service, the best marketing for their home to get top-dollar, and lower fees. Not to mention our technology that creates a better customer experience at every step of the home-selling process." For three consecutive years, Redfin has sold listings for more money, with a higher rate of success than the industry average. Specifically, homes listed with Redfin sell for an average of $3,000 more and had a higher chance of selling, with 75 percent of listings selling within 90 days, compared to 69 percent among comparable listings across the country. Redfin publishes comprehensive information about each of its agents, including homes they have sold, areas of expertise and customer reviews, so sellers can feel confident that their agent has the local knowledge and experience that's right for them. Redfin listings are prominently featured on Redfin.com, which is consistently ranked the most visited brokerage website in the U.S. Redfin listings are promoted in targeted display ads and emails, resulting in three times as many views on Redfin.com compared to similar listings. Every seller who works with a Redfin agent receives: free professional photography; a Redfin 3D Walkthrough tour, allowing potential buyers to virtually tour the home; open houses (as many as appropriate); online marketing and email campaigns targeted to buyers who are searching for similar homes; professionally designed print brochures for every listing; access to the Redfin Home Dashboard, which allows sellers to track online visits to their listing and the latest competitive market conditions in their neighborhood; a dedicated listing agent with experience selling homes in the local area, backed by a team of support staff who make the process run smoothly. The 1 percent listing fee does not include buyer's agent commission, which is typically between 2 and 3 percent and paid by the seller. Homeowners who are interested in selling can visit www.redfin.com to connect with a Redfin agent and learn more about Redfin's service. About RedfinRedfin is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry's lowest published error rate. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $40 billion in home sales through 2016.For more information or to contact a local Redfin real estate agent, visit www.redfin.com.
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Matterport Partners with Google to Help Businesses Better Market Online
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Imprev Launches Marketing Center for Giveback Homes
SEATTLE, WA--(May 2, 2017) - For the vast majority of Americans -- 87% -- homeownership is still part of their American Dream (according to the latest research). That's why Giveback Homes, the first and fastest-growing organization of real estate professionals supporting local and international home-building nonprofits, has created an easy way for agents and brokers to help even more people own their own homes. To help further Giveback Homes' social-bettering activities and aspirations, Imprev -- which powers the marketing centers for hundreds of brokerages and franchises representing over 20% of real estate agents in North America -- has launched a Marketing Center for Giveback Homes' broker and agent members. "We are a team of three serving hundreds of real estate agents and brokers throughout the country," says Caroline Pinal, co-founder of Giveback Homes. "Our new Marketing Center powered by Imprev lets our growing membership base easily access the materials they need to share their commitment to social good. This marketing support will free us to spend our time where we can maximize the contributions of our members," she adds. Renwick Congdon, CEO of Imprev, is pleased to partner with Giveback Homes: "Agents and brokers we talked with were enthusiastic in their support of Giveback Homes, explaining how it gave them an effective way to help change lives through homeownership, something they believe in passionately. Being able to leverage our platform in a way that will help Giveback Homes do more with their limited resources truly makes everyone at Imprev feel connected to their remarkable, life-changing efforts." The Imprev-powered Marketing Center for Giveback Homes is a member benefit for all real estate agents and brokers who join their social responsibility program. The platform will help members create beautifully-designed digital and print materials to let their community know they're participating as a Giveback Homes real estate professional, from emails and social media posts to print flyers and postcards. About Giveback HomesGiveback Homes is a community of real estate professionals working together for social good. Members of Giveback Homes donate a portion of their commission and 100% of their contributions go directly to building a home, through nonprofits that include 501(c)3 Habitat for Humanity and Business for Social Good Inc. Blake Andrews and Caroline Pinal were inspired by their work at TOMS shoes and founded Giveback in 2013 to make it easy to embed giving into the real estate industry. Giveback provides agents and brokers a cause marketing strategy, vets non-profit organizations for donations, organizes fundraising events, and mobilizes teams of volunteer homebuilders to help build homes in 20 U.S. markets and abroad. About ImprevMany of the most respected brands in real estate use Imprev's Automated Marketing Services to set themselves apart from their competition. With Imprev, brokerages can automatically create a fully-branded print, digital, and social media marketing package for all of their agents' new listings, giving them a recruiting edge and driving unprecedented brand consistency. Established in 2000, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises-representing over 20% of real estate agents in North America-including RE/MAX, Coldwell Banker, Berkshire Hathaway Home Services, Corcoran Group, and NextHome. Discover more at http://www.imprev.com.
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Better Homes and Gardens Real Estate Rand Realty Launches New Agent Platform
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Moxi Works Adds Facebook Marketing to Their Open Platform
iTourMedia is Moxi Works' latest and greatest partner, bringing automated social video distribution to our open platform. iTour lets agents create and edit videos, and through their partnership with Facebook, makes it easy for agents to reach their target audience. Social media has been a key part of marketing for brokerages and agents as of late, but it can be really time consuming. Some brokerages have dedicated staff to help their agents with social, others hire assistants to do the tedious work. Mike McHenry, VP of Channels and Partnerships at Moxi Works said, "iTour Media is another great Moxi partner that's taking advantage of our open platform. An agent can easily promote their listings on Facebook and their other social media accounts fully managed by the iTour team. It's a simple button click to start and the "boost" really works for agent branding and property promotion." Now with the help of iTourMedia, agents can create visually compelling short videos and push them straight to Facebook all with one app. Why video? 80% of the worlds Internet traffic will be video by 2019 (Cisco, 2015). Besides, it's the beautiful photos and videos that agents curate that often sell homes. Timing Knowing what days and times to post can be tricky. iTourMedia's optimized social schedule allows you to push and boost posts based on the most optimal time of day, meaning more bang for your buck. Plans There are a variety of plans iTour offers brokerages and agents. For example, their Social Connextions Managed Services gets you experienced social content editors that setup social accounts and manage targeted posting on behalf of an agent. They'll setup up to 3 social Connextions (Facebook, Instagram, Twitter, Pinterest, YouTube or LinkedIn) and link all social Connextions to Hootsuite for easy combined posting. iTour even has a Social Audit available where you can receive an action plan to make sure you have optimized your social set-up. If you aren't there yet, have them set up your Facebook page with a custom branded banner and optimal business configuration. Whether you're a social media junkie or just starting to dip your toes in the water, iTour holds your hand while you jump in. Facebook Ads Social advertising via Facebook is based on the agent or brokerage's Facebook Ad account. Analytics iTour grants access to analytics through their app, but they are also accessible through Facebook accounts. iTour will be integrated with Moxi Present, giving agents the ability to add the iTour home tour in their presentations. If you haven't jumped on the social media bandwagon, do so before it's too late! While you're waiting, your competition is growing their following and readership. To view the original article, visit the Moxi Works blog.
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Moxi Works Now Includes Automated Marketing from Imprev
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Adwerx offers free real estate marketing consultations to agents
  What is marketing advice for real estate worth to you — if you don't have to pay for it? Some folks would say that you get what you pay for. But in the case of Adwerx, you are paying. With your time. Anywhere from 15 to 30 minutes of it. Marketing consultations are complimentary for customers. And every now and then, we offer them to non-customers, too. For instance, Adwerx gave away 10 hours of consultation time to non-customers at the NAR 2016 event in Florida. Solving problems and making plans The team of marketing specialists at Adwerx enjoy the conversations they get to have with our customers. And they approach those meetings from a service perspective — seeking to help our customers succeed. "We make sure our customers are thinking strategically about their marketing, and not just throwing money around," said Matt, who is part of the Adwerx team. Jordan, another team member, was able to help one agent pinpoint her target audience. "She didn't really know who she was trying to reach," she said. "So I asked about her best client. Then we created a profile of her target audience based on that persona and talked about how all her marketing could reflect that target. She was super excited." Learn more about how to create a real estate client persona here. These consultations would have a hefty hourly rate attached to them at any brand consulting firm. But it's something that Adwerx offers for free — even before agents become customers. "We really want our customers to win," said Jed Carlson, Adwerx CEO. "And if that means doing a little bit of work to identify a how our products fit in your overall strategy, we're happy to do it." Here's what you'll expect with a marketing consultation from Adwerx: Examine your overall strategy. What other tactics do you use? Take a high-level look at your Adwerx campaign if you already have one. Overview of industry standards for digital ads. Identify your audience and what motivates them. Create messaging to speak to that audience. Optimize your landing page experience to work with your ad. To view the original post, visit the Adwerx blog.
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Homes.com's Top 10 Product News and Updates of 2016
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Delta Adds New Features for Lead Generation, Conversion, Marketing and Usability
More leads, more conversion, more features and ease of use are all things we know are important to our customers.  So, over the last few months Delta has been working hard to develop new features and releases we believe will help streamline your business and grow your sales. Here are just a handful of features we feel might be of particular interest to you: 1. Custom Lead Generation Forms for Upgraded Agents The DeltaNet™ now supports the addition of lead generation forms to your custom content pages if you are on the Upgrade Agent Package. You can add them to your custom page using a checkbox as highlighted below. You only need to select the checkbox next to "Add contact form to web page content section." and choose the location and type of form using the drop down menus that appear below.  Optionally, you can add a custom title, place custom text in the comments section, or hide the checkbox options from the form. The page with the general contact form appears as follows. 2. Increased Conversion Rates Property detail page verbiage has been changed to call out and communicate the actions you most want your visitors to do on your website—convert from a visitor to a customer.  We are seeing a positive impact on the number of showing requests coming through our client sites from this minor change. 3. Add Matterport 3D Showcase Easily Through DeltaNet™ You can now add Matterport 3D Showcase directly to your real estate websites thanks to recent updates to DeltaNet™. See examples of Matterport 3D in action on two of our customers' websites: 4. DeltaNet™ Ease of Use Changes made to the company pages section of DeltaNet™ allow you to not only view the titles you have created for custom content on your website, but the URLs on our website where those pages reside. Anything we can do to help position our customers ahead of their marketplace competitors--especially with marketing tools--is a top priority to Delta Media Group.  Stay tuned for additional realease information! Contact us today to find out more about the new features added for our customers. To view the original article, visit the Delta Media Group blog.
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Realtor.com Debuts 'Homeblebrag' with Actress Elizabeth Banks
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Real estate agents get free brand assessments from Adwerx
  Sometimes it helps to have an outsider weigh in on what makes your brand pop. Adwerx makes it brilliantly simple to get started with digital advertising for real estate. But while it can be easy to create your campaign, sometimes knowing which campaign works best for you and what makes it unique can be tricky. That's why Adwerx marketing specialists offer complimentary consultations and brand assessments. They start with your objective and work backward. What is your overall goal for your real estate business next year? Who is your target audience? Do you want to expand your reach in a target area? Are you staying in touch with your network? What are you doing to stand out in listing presentations? Based on these questions and more, the marketing specialists can help real estate agents not just get their digital ad campaigns with Adwerx up and running, but refine their brand and their marketing. Book an assessment now. Discoveries made and brands refined The Adwerx marketing specialists enjoy conversations they get to have with agents. And they approach those meetings with a need to help. "We make sure our customers are thinking strategically about their marketing, and not just throwing money around," said Matt, who is part of the Adwerx team. Jordan, another team member, was able to help one agent pinpoint her target audience. "She didn't really know who she was trying to reach," she said. "So I asked about her best client. Then we created a profile of her target audience based on that persona, and talked about how all her marketing could reflect that target. The agent was super excited." These consultations would have an hefty hourly rate attached to them at any brand consulting firm. But it's something that Adwerx offers for free — even before agents become customers. Because your success matters. "We really want our customers to win," said Jed Carlson, Adwerx CEO. "And if that means doing a little bit of work to identify a smarter strategy with our products, we're happy to do it." Schedule your free assessment at NAR and get a Starbucks gift card At the 2016 REALTORS Conference & Expo in Orlando, agents who visit the booth and schedule an assessment can get a Starbucks gift card as a thank you. It's only available to the first 20 people who sign up, so hurry to booth #285 to book your spot! But assessments are available to anyone, anytime. So if you're not going to the conference, don't worry. You can still book your assessment anytime. To view the original post, visit the Adwerx blog.
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Onboard Informatics Launches AddressReport as Part of Complete Consumer Engagement System
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Brokers' Rave Reviews Fueling Strong Growth, Aggressive Market Expansion for RealScout
MOUNTAIN VIEW, CA (October 18, 2016) – Based on impressive business results reported by dozens of leading real estate brokers across California, RealScout, the brokerage branded, collaborative home search platform, is experiencing record growth and -- with $7 million in new funding -- expanding to several additional key markets across the U.S. RealScout helps agents increase both the number and velocity of offers by matching buyers withthe best homes based on exceptionally deep visibility into property characteristics and client preferences. The solution also fosters strong agent-client collaboration throughout the home buying process. "As a leader, we invest in the best tools for our agents," said Mark McLaughlin, CEO of PacificUnion, the ninth largest U.S. brokerage by sales volume. "We recently announced our exclusive in-house 'Best Buyer' report which gives agents real-time demographic information for targeted marketing. We provide RealScout as a growth engine for our agents and the best solution for agents to win new clients and stay at the heart of the decision making process." California's largest independent brokerage, First Team Real Estate, like Pacific Union and several other leading brokers, is aggressively investing in technologies that empower agents to provide asuperior client experience. "We looked to RealScout as a way to fundamentally differentiate our brokerage against our competitors," said First Team CIO Stephen Skinner. "It continues to help us recruit and retain the best agents, increase customer satisfaction and, most important, close more business." RealScout enables agents and homebuyers to search for features such as "gourmet kitchen," "lots of natural light," "large backyard," "Near Whole Foods," and countless others. The solution helps ensure that the best properties then automatically flow to the top of each client's property matches. RealScout has pioneered the use of "computer vision" technology to identify the key property features and benefits that can aid in the home buying decision. "We're now able to help our clients maximize their home search process and increase how quickly we can find them homes and get them into escrow," said Barbara McNeil, team leader for Southern. California's Keller Williams Beach Cities. "It's a total win-win. My agents tell me RealScout is like having their own white label version of Redfin. We never want to go back to life before RealScout." Among the dozens of other industry thought leaders that have chosen RealScout are Seven Gables Real Estate, a luxury broker based in Orange County; The Boutique Real Estate and RE/MAXEvolution, both also in Orange County; and, most recently, The Keyes Companies, which serves a six-county area in and around Miami, Fla. "We think RealScout's innovations in real estate home search will help place us head and shoulders above our competition in providing a truly customer-friendly home buying experience," said Mike Pappas, CEO of Keyes. RealScout's growth, with the solution having facilitated thousands of residential real estate transactions, was further strengthened by its inclusion in the prestigious National Association ofREALTORS® (NAR) 2016 REach® real estate accelerator class. "We were excited to introduce RealScout to our more than one million NAR members," said NAR CEO and Second Century Ventures President Dale Stinton. "RealScout helps agents generate more offers in less time by fostering strong client collaboration and extending users' search capabilities well beyond those commonly used today, adding tremendous value to NAR members. "These and other successes within RealScout's initial markets have helped build nationwide demand for the solution. They've also fueled new investments in the company's planned expansion, according to RealScout Co-Founder and CEO Andrew Flachner. "Brokers and agents who hear about and see RealScout invariably tell us, 'That's exactly what we've been looking for,'" Flachner said. "It's a powerful tool that answers one of the industry's biggest challenges --maximizing the effectiveness and value of brokers and agents in the minds of today's tech-savvy consumers."RealScout is available for agents, teams and brokerages at www.realscout.com. About RealScout RealScout is the brokerage and agent-branded home search platform that empowers agents and their clients to find the right home faster. RealScout supports the competitive needs of brokerages and agents by helping them work in concert with their clients throughout their property hunt. Home buyers receive exclusive personalized property matches based on their specific lifestyle and feature preferences. Agents have visibility into buyer activities to best meet evolving client preferences, boosting client loyalty and facilitating informed, data-driven decisions that generate more offers in less time.
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Elm Street Technology Poised for Growth, Launches Elevate for Real Estate
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Get the Social Media Help You Need with the New Homes.com Social Fuel
  As a trusted real estate marketing partner we have been proud to offer our Homes.com social media marketing services to real estate professionals nationwide. Over the past few months, we've been evaluating the Homes.com Social Program to find ways we can make it even better. As a result, we have made many improvements to the things we were already doing and added some brand new services to ignite your social strategy. Something that won't ever change at Homes.com is our dedication to superior customer service; you are the reason we do what we do! Your social media team will continue to be a resource for all things social media! We love to help and to see you succeed: it's why we do what we do and LOVE it! Updated Social Media Services First, we've revolutionized our content strategy to offer regional content to help you better connect with your customers and identify with their needs. We also introduced "merge fields" which places your contact information such as phone number, email, and website into individual pieces of content we publish. These changes help drive engagement and give potential clients an easy way to reach out to you! Next, the exclusive Social Fuel newsletter has been updated to cover only the most pertinent social media trends and help you apply them to the real estate industry with easy step-by-step guides, in-depth analysis, and video tutorials! Finally, new features were added to the Reputation Manager. Now you can manage and solicit online reviews on multiple websites, all from your Homes.com social dashboard. Online reviews are the new "word of mouth" for the real estate industry, and this feature will help you build a strong online review database across major sites such as Google, Yelp, and others. New Social Media Services However we did not stop there. In addition to those important changes, we're proud to introduce brand new social media services which include the highly requested Managed Facebook Ad program and LinkedIn account management. These new product features are designed to help build your audience, drive engagement to your content (and listings), and help you see a ROI for your social media program! Managed Facebook Ads Facebook ads are the way of the future! They offer you your best shot at getting discovered and capturing the millennial audience and beyond! Our Managed Facebook ads can help you grow your audience, drive traffic to your website, even get more views on certain pieces of content! Your Homes.com Social Media Account Managers will not only design these ads, but will also place custom targets on each ad to achieve the best delivery rate and ROI! We want to deliver these ads to the people in your area who are ready to buy or sell their homes, all while making you look like the rock star you are! Through the Homes.com Social Fuel program you can recieve upto 3 different kinds of targeted Facebook ads based on the level of service you choose. The Facebook "Like Ads" are designed to do just that: get new people to "Like" your page! The more "Likes" a page has the more people are likely to see the terrific content (or listings)! With this program, your social media team will now design ads targeting folks ready to buy or sell in your area, and send them straight to your Facebook Business page! The Website Ads build upon the good work that Like Ads do, and help take that audience a step further into the sales funnel! Once we've hooked them and got them to like your page, we will deliver Facebook Ads designed to get audience and non-audience members to click-thru to your website! Imagine the lead generating possibilities, the website traffic numbers, and so much more, all through the power of a Facebook Like Ad and Website Ad! "Promoted Posts" are special pieces of content with ad money behind them, designed to get more views and interaction than normal, organic content. This piece of content is designed to help connect and interact with more people and will showcase your expertise in the real estate industry! LinkedIn Account Management LinkedIn is a unique network that is primed for harvesting leads, especially with the upcoming launch of ProFinder! We will offer content that is network unique and designed to receive maximum engagement on LinkedIn, as well as creation of the actual account. Content that performs well on LinkedIn is vastly different than what the audiences of Facebook and Twitter demand. LinkedIn is a network for professionals, by professionals, and we will deliver just that! Potential clients that connect with you on LinkedIn are interested in the market analysis, your designations, mortgage news, and how you can help them buy or sell. Content on LinkedIn is often more technical and informative, and only the most pertinent information should be shared; we will post only the most relevant content designed to help you best captivate this professional audience! Give us a call at 888-651-8956 or send an email to productinfo(at)homes.com for more information about Homes.com Social Fuel or to sign up today! Already a Homes.com Social subscriber? Contact your Social Media Specialist at 888-496-1081 for information about upgrading to Homes.com Social Fuel. To view the original article, visit the Homes.com blog.
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More than 700 Agents Have Earned Their Real Estate Digital Marketer (REDM) Certification
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Looking for an Easier Way to get Onboard’s Engaging Content?
Real estate companies and technology providers use local content to engage visitors, prospects, and customers.  We believe local data is powerful.  It builds trust with your brand and your agents, it creates opportunities to engage with prospects, and it ultimately drives revenue. Many of our clients have taken the local data we provide and built custom solutions with our APIs and bulk data.  Now we're making it even easier. Onboard Accelerate is a convenient way to embed engaging local content into your applications.  Whether you're looking to build personalized emails, engaging property landing pages or an interactive real estate tool, Accelerate makes including the necessary local data easier and faster.   What used to take months of design, development and planning is now available in a fraction of the time. Accelerate simplifies the development process with an HTML API that delivers local content directly into your solution. This allows you to launch without the cost, hassle, or time of a custom design.   We will have ready-made templates you can use or a custom package where we implement your design. At this point, Accelerate is a pilot.  If you're interested in being one of the first to try this solution, we will be showing demos at Inman Connect. Our initial offering includes: Enhanced Property Detail Interactive AVM Community Reports Home-Seller Lead Generation Onboard has always delivered local content that engages consumers.  Now we're trying to make it easier than ever.  If you have questions on this delivery method, please e-mail me at imonko[at]onboardinformatics.com. For those attending, I look forward to seeing you at Inman. To view the original article, visit the Onboard Informatics blog.
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New Real Estate Marketing Solution Delivers Tech Plus Talent
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SavvyCard® Launches Space Coast Association of REALTORS® on its SavvyCard for Associations Pro™ Platform
ST. PETERSBURG, FL (APRIL 11, 2016)--SavvyCard® today announced that it has launched its SavvyCard for Associations Pro™ product for the Space Coast Association of REALTORS® (SCAR) located in Melbourne, FL. SavvyCard for Associations Pro is a suite of mobile-friendly websites, or "SavvyCards®", that are auto-generated for an association's REALTORS, affiliate businesses, and MLS listings. It was designed to facilitate new business among association members and increase non-dues revenue for the association. REALTORS® and affiliates can use their SavvyCards to generate leads, track referrals, capture contact information, and market products and services online to consumers. Consumers can use SavvyCards to search for real estate agents, home service providers, and properties for sale. The platform allows the association, brokerage, and individual agents to custom brand their SavvyCards, increasing online brand equity and strengthening direct relationships with consumers. This marks the 4th real estate association in Florida to launch the SavvyCard for Associations product, and the 1st to deploy the Pro version, which includes interactive, consumer-friendly Property SavvyCards™ for every listing in the MLS. REALTORS® use Property SavvyCards to "crowd market" properties, as they are easily sharable on Social Media and can be tracked as they are shared from person-to-person. SCAR's decision to deploy a mobile software solution for its membership and local consumers is in response to increased competitive pressures from online technology companies whose software applications disrupt traditional relationships between consumers, real estate agents, and service providers. "Traditionally, the role of connecting consumers, REALTORS®, and home service providers together has belonged to associations and brokerages," states Leah Selig, CEO of Space Coast Association of REALTORS®. "In the last decade, we've worked hard to compete successfully against tech companies who are trying to remove associations and brokerages from the picture. We chose to work with SavvyCard because their platform offers a white labeled, end-to-end solution that provides significant value to buyers, sellers, agents, and service providers, and because their business model aligns with our goals. It's a unique approach that leverages and strengthens the relationships that already exist, and benefits everyone involved." "Our agreement with Space Coast validates SavvyCard's belief that tech companies which strive to align the interests of current stakeholders in the real estate industry will eventually win over those companies that seek to disrupt it," states David Etheredge, CEO of SavvyCard. "SavvyCard's products provide value to association and brokerage members while rewarding Real Estate organizations such as associations, brokerages, and multiple listing services fair compensation for the valuable consumer channel the industry has worked hard to build and maintain." SCAR will generate non-dues revenue from SavvyCard for Associations™ by revenue-sharing with SavvyCard on paid upgrades to user accounts and through deployment of the Find Services Directory. The Find Services Directory is an association-branded, searchable, mobile directory of local home service providers who pay to be listed and must pass a rigorous vetting process. REALTOR® members and participating providers distribute this directory to local buyers and sellers to help them find businesses for their real estate transaction and home improvement needs. The SCAR Find Services Directory is currently taking space reservations from interested local service providers and will launch later this year. About SavvyCard®:SavvyCard is a SaaS platform that enables organizations and individuals to rapidly and inexpensively deploy mobile engagement tools and systems. SavvyCard's proprietary platform enables the creation of branded mobile web apps so every brand, person, product, service, and cause can engage with consumers through any internet connected device – effectively, quickly and inexpensively. With SavvyCard, users can readily share and refer people, products, places, events, and services they love, and businesses can build and own direct relationships with their customers. For more information, visit our mobile web app at http://www.SavvyCard.com/SavvyCard, our desktop website at http://www.SavvyCard.com, or call (727) 502-6012. About Space Coast Association of REALTORS®The Space Coast Association of REALTORS® is a professional trade association servicing Brevard County, Florida and has been providing services to the local REALTOR® community since 1959. Our membership of over 3,200 REALTORS® and Affiliate Members adhere to a strict Code of Ethics in working with one another and the general public. When you work with one of our members, you have selected a professional that has pledged to uphold a commitment to the highest standards of ethics and practice. Selecting a REALTOR® member of the Space Coast Association of REALTORS® is peace of mind for the most important transactions of your life. For more information, visit http://www.space321.com.
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Crye-Leike, Realtors® Recognized For Outstanding Website Marketing
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RealBiz Media Group, Inc. Announces Strategic Partnership with Onboard Informatics
NEW YORK, NY--(Mar 17, 2016) - RealBiz Media Group, Inc., the leader in video technology for the real estate industry, announced today their partnership with Onboard Informatics, the leader in business solutions powered by local content. The agreement enables RealBiz Media to integrate market and lifestyle content from Onboard directly into their PowerAgent (soon to be renamed NestbuilderAgent) product. Agents will now have market-specific, personalized data in the many forms of communication and syndication PowerAgent allows, including videos, marketing collateral and more. PowerAgent is a strategic partner of Onboard and will utilize its sales, marketing, and development support. The two companies will offer this solution to their shared clients and will jointly market PowerAgent through webinars, public relations, blogs and advertising. "This partnership customizes and focuses PowerAgent right down to the granular local marketplace, positioning the agent as the local expert. The Onboard data engages the consumer, helping agents and their customers over the entire buying cycle thus assuring higher close rates," said Alex O. Aliksanyan, CEO of RealBiz. "We're thrilled to have RealBiz Media Group as part of the Onboard partner program," said David Sundstrom, Vice President of Channel Growth. "Onboard helps our partners increase sales through engaging content. Having this type of local content as part of PowerAgent will help agents stay top-of-mind with prospects and ultimately close more deals." PowerAgent will include local content from Onboard within 30-60 days. About RealBiz Media Group, Inc. RealBiz Media Group, Inc. is a real estate digital media and technology company whose proprietary video processing technology makes it one of the leaders in providing home video tours to the real estate industry. Its client base reaches more than 350,000 real estate agents and brokers. The company provides a series of products including a consumer portal at http://www.nestbuilder.com, an agent-only platform known as Nestbuilder Agent 2.0, an agent social media and marketing solution known as ReachFactor, a growing MVA network, virtual tours and mobile apps. The company enjoys access to many of the nation's largest real estate companies with numerous approved vendors and national contracts. About Onboard Informatics Onboard Informatics helps clients increase sales by engaging customers with local content. Since 2001, top real estate, media, financial and technology companies have used the intelligent local information aggregated by Onboard to improve their business, enhance their websites, build better applications, and engage their customers. Businesses from nearly every sector with a need for quality, consolidated, intelligent local information turn to Onboard.
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San Diego Association of REALTORS® Selects RESAAS for Real-Time Listing Network
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CityBlast teams up with RESAAS to make social selling even more profitable.
  Toronto, CA – CityBlast has grown expansively over the last 5 years by fulfilling a promise to connect agents with buyers and sellers through social media. So when the idea of partnering up with RESAAS (the largest social network designed specifically for the real estate industry) came along both parties jumped at the chance to combine their resources. “We’ve been on each others’ radars, and it was only a matter of time until we started to implement ways we can enhance the agent experience leveraging both platforms.  Today we’re happy to announce the beginning of that initiative,” says CityBlast co-founder Shaun Nilsson. RESAAS is a network of over 360,000 real estate professionals, aimed at helping expand their influence and money-making potential by connecting professionals with each other across the globe. CityBlast’s Social Media Experts custom-manage and promote agents’ social accounts; removing the marketing hassle, and helping agents passively generate leads while keeping their online presence looking always fresh and up-to-date with the market.  Working together has obvious synergies. CityBlast will now be available for purchase by RESAAS members within the RESAAS Marketplace.  “This type of partnership is great news for anyone looking to kick start their real estate marketing this year and take advantage of new media to its fullest potential.  Plus we have plans to add more tools as we go,” adds Nilsson. Quick facts: CityBlast has teamed up with Realtor network RESAAS Both companies have huge client networks to help realtors sell more through social media Both companies provide a complementary service offering RESAAS is free to register and has over 360,000 members CityBlast accounts come with a 2-week free demo For more info about how the CityBlast x RESAAS partnership can help realtors launch their business to new heights through the power of social network lead generation please don’t hesitate to contact me. More info also available at www.CityBlast.com.
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New Real Estate Industry Partnership Focused on Expanding an Agent’s Business
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Onboard Informatics Announces Intent to Acquire AddressReport
  NEW YORK, NY, JANUARY 20, 2016 — Onboard Informatics today announced its intent to acquire AddressReport, a technology that engages visitors with dynamic local content around a property of their interest. Onboard will utilize this platform to enhance its existing service and offer clients a turnkey customer engagement solution for the first time in the company's history. The transaction is expected to close by the end of the first quarter. "Onboard's mission is to continually seek ways to help our clients engage and nurture their customers using local content," said Jonathan Bednarsh, Onboard Informatics Co-Founder and President. "AddressReport's simple user interface and elegant output makes our data more effective for our clients. This acquisition wholly supports the Onboard mission." The AddressReport technology scans and interprets the hundreds of millions of data points Onboard Informatics offers. This includes school district ratings, commute statistics, crime levels, local weather, and more. The data is personalized to each user around a specific piece of property and delivered in a way that's compelling for the end user. "This solution will be a powerful sales driver for our clients," said Marc Siden, Onboard Informatics Co-Founder and CEO. "The AddressReport technology supercharges our data to render the type of content marketing and engagement solutions clients are asking for." Onboard Informatics has been the local data supplier to some of the top brands in the United States since 2001. Clients build awareness and sales by using Onboard's content to engage their customers. "The public's appetite for this type of information continues to grow," said Bednarsh. "In early testing, the statistics we use to measure consumer interest– open rates, click-through rates, and the like – have dramatically exceeded the industry average, and we've just begun to scratch the surface of what's possible. It's exciting." The solution will be a commercial tool that will harness the wide breadth of Onboard's current data sets. They plan to release more details on the solution in the near future. "We're excited about what's going to happen once we connect AddressReport's platform with Onboard's data," said Kayvon Bina, AddressReport Co-Founder and President. "They possess the largest and most comprehensive repository of local data used by technology, real estate, and media companies. This will allow the AddressReport platform to do what it was designed to do - crank out dynamic, compelling information that engages." The terms of the acquisition were not disclosed.
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RealBiz Media Group, Inc. Debuts PowerAgent to Agent Community
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Berkshire Hathaway HomeServices Florida Network Realty Delivers Marketing Game Changer
JACKSONVILLE, FL (November 10, 2015) — More than 320 real estate professionals across Berkshire Hathaway HomeServices Florida Network Realty operations now have a customized automated service for marketing their listings. The new service is part of a powerful marketing platform that gives each agent an expansive collection of marketing capabilities that are unmatched in their local markets. "We are now able to provide all of our Realtors® with automated marketing collateral that maximizes the strength of the Berkshire Hathaway HomeServices brand while still prominently promoting the agent's individual brand," says Berkshire Hathaway HomeServices Florida Network Realty Partner, Broker, and EVP Christy Budnick. "This type of service allows our agents to quickly provide high quality marketing materials for each of their listings which in turn impresses and thrills their clients!" Budnick explains that real estate agents enter the property details and photos into the MLS, and the platform does the rest. Everything an agent needs to market each property -- a complete digital and print marketing package -- is automatically created and delivered to the listing agent in an email. When crucial changes to a listing are made -- such as a change in price -- all of the marketing materials that were created are automatically updated and redeployed. The new platform is powered by Imprev, real estate's leading provider of automated marketing technology, and includes a complete Marketing Center for BHHS Florida Network Realty agents. "It's the future of real estate marketing," says the firm's Creative Services Marketing Manager, Marisa Mariano. "The team at Imprev is very collaborative and understands our desire to provide highly customized materials that suit the individual needs of our agents in addition to providing a cadre of choices for the whole team. We love the flexibility!" Agents have access to a full menu of digital and print marketing services that are fully integrated with social media, including automated virtual tours, single property websites, newsletters, flyers, postcards, YouTube videos and much more. Budnick said that Berkshire Hathaway HomeServices Florida Network Realty spent more than a year searching for a technology partner that would allow their marketing team to fully service all of their agents. "We have an all-star Creative Services team in-house with extremely skilled people, but when you have a team of over 320 agents it is difficult to provide services that reach all of our agents," Budnick says. "With the addition of Imprev, we are now able to leverage our Creative Services team's talents to focus on areas that benefit everyone." Mariano points out that sometimes it is the little things in their new platform that can make a profound impact on an agent's day-to-day activities. "There's a feature in our new Marketing Center that agents are going to go nuts over," she explains. "It is a built-in phrase library to help agents write outstanding property descriptions. It really solves writers block and this is going to rock our agents' world!" About Berkshire Hathaway Home Services Florida Network Realty Under the leadership of Founder, President and CEO Linda H. Sherrer and Executive Vice President Christy Budnick, Berkshire Hathaway HomeServices Florida Network Realty is one of the most dynamic and respected real estate firms in Northeast Florida. Founded in 1988, the company has a team of more than 320 real estate professionals in eight branch offices throughout Northeast Florida. The company owns and operates a corporate relocation division, a new home and condominium sales division, Florida Network Property Management, Gibraltar Title Services, and is in a mortgage partnership with EverBank. During the past decade, the company has sold more than 35,000 homes valued at more than $9.3 billion. Berkshire Hathaway HomeServices Florida Network Realty ranks as one of the Top 25 companies in the Berkshire Hathaway HomeServices network. For more information about Berkshire Hathaway HomeServices Florida Network Realty please visit www.floridanetworkrealty.com. About Imprev Imprev, Inc. is a leading provider of real estate marketing technologies, specializing in Marketing Automation. Imprev products allow brokers and agents to market their listings and services by providing custom digital, print, video, social media, online and email marketing and communications -- all in one place. Imprev powers industry-leading Automation technology, as well as custom Marketing Centers, digital apps, and private-label marketing solutions for many of the largest brands in real estate. Established in 2000, Imprev is headquartered in Bellevue, Washington. Discover more at www.imprev.com.
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Reach150 and Corefact Announce Partnership; Broadens the Online Reach and Referability for Real Estate Clients
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Placester Announces Plays, Automation for Real Estate Marketing
BOSTON, MA—(September 30, 2015) - Placester, a marketing platform that fuses technology and design to dramatically improve the home buying process for real estate consumers and professionals, today announced the launch of Plays, the company's newest marketing automation software solution. Placester Plays enables agents, teams and brokers to automate time-consuming marketing activities and sync multiple platforms and channels to reach more customers online. Real estate professionals looking to grow their businesses have a wide variety of digital marketing tools, channels and formats to choose from when promoting their brand. However, configuring, learning and managing these tools can be both challenging and incredibly time-consuming. Plays employs Placester's platform to perform online marketing tasks like setting up a CRM, developing a content marketing calendar or building display ads, so agents and brokers can spend more time on face-to-face client interactions. "Time is a common enemy for real estate professionals, who spend much of their day meeting with clients out in the field," said Matt Barba, CEO of Placester. "We created Placester to empower agents and brokers with marketing tools that simplify all the tasks of reaching people online. Plays puts time back into the day for real estate professionals, so they can build more meaningful connections with prospects and clients without having to worry about marketing." Placester Plays are available for a variety of one-time and recurring activities. With the automatic functionality of Plays, customers can enlist Placester's marketing experts and software to execute tasks on more than a dozen platforms, including Facebook, Google, AdWords, Google Analytics, Follow Up Boss, and more. Additionally, Plays can automate tasks within the Placester platform, such as setting up drip email marketing campaigns. Customers can also opt for Free Plays, which provide informative step-by-step instructions for performing these activities on their own. Access to Plays is included in Placester's Tier 3 offering. In addition to Plays, upper-tier customers also receive a dedicated Account Manager, who provides personalized one-on-one support and training to help them get the most out of Plays and other Placester tools. To learn more about Placester, visit https://www.placester.com. About Placester Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. Founded In 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as lead management tools and marketing automation software for email, Facebook, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $22 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars.
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Proxio Announces Proxio Luxury Showcase, Digital Marketing and Collaboration Solution for Luxury Agents
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HUNT Real Estate ERA Deploys Marketing Automation
BUFFALO, NY--(Jul 29, 2015) - One of America's oldest and most prestigious real estate brands, HUNT Real Estate ERA, has launched the real estate industry's hottest new technology -- marketing automation -- a move that will "shave years" off the total time its more than 1,000 agents typically spend marketing listings annually. "Agents won't lift a finger," says Peter Hunt, Chairman and CEO of HUNT Real Estate Corporation, which was established in 1911 and operates offices throughout New York State and Arizona, when describing how marketing materials will now be created for every listing. "Our job is to make it easy for agents to do what they need to do," he adds. Hunt explains that as his agents post new home listings, everything needed to market each property -- a complete digital and print marketing package -- is automatically created and delivered to the listing agent overnight. HUNT Real Estate ERA, the largest family-owned and operated real estate firm in Western and Upstate New York, will be providing this as a new service for its agents. "Marketing automation shaves years off the time our agents would typically spend creating marketing material," says Hunt, whose firm last year closed nearly 10,000 transaction sides. "Every seller who lists with HUNT Real Estate ERA knows that once their house hits the MLS, a complete marketing program is created, ensuring their home will be fully marketed to all channels, automatically," adds Dan Mirsky, Marketing Director at HUNT. "And whenever key listing information is updated -- such as a price change or the addition of an Open House -- all of the marketing materials are updated, automatically, so consumers always have the most current information," he notes. Mirsky points out two other major benefits the new marketing automation solution provides HUNT Real Estate ERA, both of which are major challenges in the real estate industry: first, the ability to maintain brand consistency and control in all markets; and second, a single-solution platform that eliminates the need for disparate apps and single-task marketing solutions that are stand-alone solutions. "We audited our current marketing tools and none of them talked to each other," Mirsky says. "That means an agent has to sign in and out of different programs and platforms and that makes no sense. None of them fully integrated with our CRM, until we found Imprev. Agents love having a single sign-on and the fact that everything works in concert with one another," he adds. Keeping the company's brand consistent can be a full time job, Mirsky notes. "I don't want to be the advertising police," he says, noting that without marketing automation, which delivers consistent branding for all the materials created and personalized for every agent, it is impossible to review every marketing piece produced by every agent in every market. "With marketing automation, the HUNT name, which has a century of brand equity, is consistent across all marketing channels and that increases consumer recognition," he says. The marketing automation service was created by Imprev, which powers many of the largest automated marketing solutions for real estate brokerage firms in the U.S. About HUNT Real Estate ERA HUNT Real Estate Corporation is the parent company of HUNT Real Estate ERA and operates nearly 40 branches throughout western, central, and upstate New York, and Phoenix, Arizona. Founded in 1911, HUNT Real Estate ERA is the largest family-owned and operated real estate company in the area and is ranked the 45th largest real estate firm in the nation for closed transactions in 2014 by REALTrends. HUNT also operates a commercial brokerage, mortgage banking firm, two insurance agencies, title agency, an award-winning Relocation division, residential building company, and a fee-for-service brokerage. HUNT's mission is to build its presence through successful sales associates, to grow profitably, and to provide the highest quality of real estate and homeownership services. For more information about HUNT Real Estate, visit http://www.huntrealestate.com.
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RE/MAX of New Jersey Launches New 'Autopilot' Feature
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Today Sotheby's International Realty Launches New Marketing Platform, Establishes Brand Consistency Across All Marketing Channels
SAN CARLOS, CA--(Apr 29, 2015) - Today Sotheby's International Realty, San Mateo County's most productive real estate firm, announced it has launched a new marketing platform to streamline the creation of sophisticated digital and print marketing content. The platform will provide universal brand consistency for all of its agent marketing channels, ensuring the highest level of marketing and promotion to Today Sotheby's International Realty clients. The marketing platform was developed by Imprev, a leading provider of real estate technologies that powers custom Marketing Centers for many of the leading brands in real estate. "Home sellers that choose Today Sotheby's International Realty know the value of having the strongest brand in real estate, especially when it comes to marketing high end properties on the Peninsula," said Robert Brisbane, Chief Operating Officer of Today Sotheby's International Realty. "Our new marketing platform from Imprev ensures that we deliver the promise of our brand across every customer impression," he said. "With this new marketing platform we are providing a wide range of custom marketing content, created by Imprev to meet our exact specifications, which gives Today Sotheby's International Realty agents a further advantage in the marketplace," Brisbane added. Bill Yaman, President and Chief Revenue Officer of Imprev, said, "Having an established track record for creating the industry's most advanced and flexible Marketing Centers gave us the credibility that a high-end boutique firm like Today Sotheby's International Realty requires in a technology partner. The Today Sotheby's International Realty requires beautiful content that reflects the sophistication and quality of their brand." He added, "This also demonstrates that offering a best-in-class Marketing Center is possible for a wide range of brokerage firm sizes, including boutique firms like Today Sotheby's International Realty." About Today Sotheby's International Realty Today Sotheby's International Realty traces is history of success in San Mateo County back to April, 1990, when it began as Today, Inc., a one-office firm in San Carlos. A quarter of a century later, it's grown to include almost 100 sales associates who closed approximately $1 billion in total sales last year. Today Sotheby's International Realty has the highest per agent productivity rate among San Mateo County Association of Realtors member firms, both in terms of number of completed transactions and total sales volume. Visit Today Sotheby's International Realty online at todaysothebysrealty.com. About Imprev Imprev, Inc. is a leading provider of real estate marketing technologies. Imprev products allow brokers and agents to market their listings and services by providing custom digital, print, video, social media, online and email marketing and communications -- all in one place. Imprev powers industry-leading technology, including custom Marketing Centers and digital apps, as well as automated and private-label marketing solutions for many of the largest brands in real estate. Established in 2000, Imprev is headquartered in Bellevue, Wash. Discover more at www.imprev.com.
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RealBiz Media Group, Inc. Unveils New NestBuilder Backend: PowerAgent
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RE/MAX of Michigan Automates Marketing for All Agents With Complete Marketing Package for Every Listing
PORTAGE, MI--(Apr 1, 2015) - Each time a RE/MAX of Michigan real estate agent posts a new home listing, everything needed to market the property -- a complete digital and print marketing package -- will be automatically delivered to the listing agent, the RE/MAX Region announced today. RE/MAX of Michigan, with more than 1,100 agents and brokers in 82 offices, becomes the first RE/MAX Region in the nation to expand the RE/MAX Design Center, the franchise-wide marketing solution, with automation. "We are excited to provide RE/MAX of Michigan agents with another competitive advantage that allows them to spend more time building their businesses," said Dan Troup, RE/MAX of Michigan's director of technology. "This service is so advanced that not only is marketing created for each new listing, but it is automatically updated whenever there is an update to the listing -- such as a price and status," added Troup. "This service will fundamentally change the way our agents market their properties. And it enables the Region to reinforce the powerful RE/MAX brand across all of distribution channels -- print, web and social media." Developed and powered by marketing technology leader Imprev, the service is unique in the industry in that it creates a complete "Just Listed" package of both print and digital marketing content -- from flyers and postcards to ePostcards, property websites, IDX virtual tours and YouTube videos. RE/MAX of Michigan selected the specific marketing materials and designed the marketing content to meet the unique requirements of its Region. "RE/MAX of Michigan is known for its leadership in using the latest technology to empower agents," said Bill Yaman, president and chief revenue officer of Imprev. "With this move they are demonstrating that it's no longer simply enough for brokerages to provide agents with the most advanced tools, but rather services that ensure agent success." About RE/MAX of Michigan No one sells more homes in Michigan than RE/MAX®. RE/MAX of Michigan is the Regional real estate franchisor for all territories in Michigan outside of the Detroit metro area. Founded in 1977 by Norman and Elda Helm, RE/MAX of Michigan currently serves the state with 82 offices and more than 1,100 Sales Associates. For more information, visit www.remax-michigan.com. About Imprev Imprev, Inc., is a leading provider of real estate marketing technologies. Imprev products allow brokers and agents to market their listings and services by providing custom digital, print, video, social media, online and email marketing and communications -- all in one place. Imprev powers industry-leading technology, including custom Marketing Centers and digital apps, as well as automated and private-label marketing solutions for many of the largest brands in real estate. Established in 2000, Imprev is headquartered in Bellevue, Wash. Discover more at www.imprev.com.
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Homes.com Launches Local Connect Advertising Program
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Placester Releases New Marketing Platform for Brokers
Boston, Massachusetts -­ December 22, 2014 -­ Placester has announced the release of its brand new website and marketing platform for real estate brokers. The new broker platform streamlines the online marketing experience for brokers and adds several features, including multi-­site management, lead management, and premium support. "Earlier this year, we launched a brand new agent platform designed to give every real estate professional the opportunity to create a competitive online presence and build direct relationships with consumers," said Placester CEO Matt Barba. "Now, we're excited to bring the same combination of simplicity, power, and affordability to brokers and offices." Today's release will expand Placester's recent partnership with the National Association of REALTORS® to include broker members. As a partner in NAR's REALTOR Benefits® Program, Placester is offering its broker product to NAR members for just $3.75 per site per month, making Placester one of the most affordable broker­-focused solutions on the market. Rates for non-­member brokers start at $5 per site per month, with volume pricing available for large firms. Whether you're managing a few agents or several offices, running a brokerage can be both stressful and time ­consuming. Unfortunately, many brokers are forced to spend precious hours wrangling cumbersome marketing software. "The broker market is full of complicated solutions, many of which carry hefty setup fees and other hidden costs," Barba said. "We've built a product that's ready out of the box with all the features brokers need to manage their teams, all for an exceptional price." Placester's new broker platform begins with its agent websites, which feature IDX search, responsive designs, lead capture, and blogging. The broker product adds websites for offices, along with the ability to add, remove, and manage all of team's sites from one master broker dashboard. Brokers can also upload their company logo to create custom­ branded dashboards for their teams. In addition to websites, Placester's broker product also features essential lead management tools. Brokers can view incoming leads on agent sites and track their origins for maximum insight. Brokers can also monitor leads on their office sites to help manage lead nurture and follow ­up. More lead management tools will be arriving in the coming months, Barba said. Finally, the new broker product comes with premium support directly from Placester's broker team. "Support has always been a top priority at Placester," Barba said. "For brokers, we plan to continue that tradition with a personalized, high-­touch support experience." For more details about Placester's new broker platform, visit placester.com/broker. About Placester Placester is a real estate website and marketing platform that helps real estate professionals grow their businesses online. Through data partnerships with MLSs representing 95% of agents in the United States, Placester provides cost ­effective real estate websites with IDX search, modern design, and advanced lead capture. In addition to offering websites for agents and brokers, Placester also provides websites and search technology for local media companies and publishers, including Hearst Corporation's nationwide network of daily and weekly newspapers. Finally, Placester connects real estate professionals and media outlets to create an advertising marketplace for real estate, allowing agents and brokers to easily purchase and place digital ads with a variety of local and national publishers. Placester was founded in 2010 by Matt Barba and Frederick Townes. The company has raised nearly $10 million in total funding to date, and is backed by leading investors, including Romulus Capital and Techstars. For more information, please visit: https://placester.com/
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