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Homes.com and IXACT Contact Integration to Provide Real-Time Lead Generation and Conversion Tools for Agents
IXACT Contact, a leader in real estate CRM and marketing automation, announced its integration with Homes.com, a top consumer real estate resource and leading provider of advertising solutions for real estate professionals. Focusing on real-time data processing, this partnership will enable IXACT Contact customers to acquire and convert potential leads directly through the Homes.com website. Through its search portal and extensive product inventory, Homes.com has been helping real estate agents connect with local buyers and sellers for over 25 years. "We're excited to have Homes.com as one of our integrated partners for incoming leads. Sending new contacts into our database in real time increases the chance to convert that lead into a client," says Rich Gaasenbeek, IXACT Contact's Co-Founder and EVP. Through its Homes.com Connect platform, Homes.com collects early-stage transaction information when properties are listed for sale and as consumers interact with real estate professionals in the home search process. IXACT Contact helps agents convert leads into clients, maintain relationships with current and past customers, manage their spheres of influence, and encourage repeat transactions and the referral business that most real estate agents depend on. Pairing with Homes.com's lead generation and advertising solutions, IXACT Contact's automated marketing tools and email campaigns will streamline the conversion of prospects into buyers while maintaining high referral and retention rates. "At Homes.com, we're committed to connecting real estate professionals with the highly engaged consumers who visit our site. The API integration with IXACT Contact gives our advertisers quick and easy access to manage those incoming leads" said Andy Woolley, Homes.com Vice President of Industry Development. "Speed to first contact is critical in the lead conversion process, so avoiding duplicate data entry offers a big win to our shared customers." For more information about Homes.com marketing services visit marketing.homes.com and for more information about IXACT Contact visit www.ixactcontact.com. About IXACT Contact IXACT Contact® is a next-generation real estate CRM and marketing automation system that is changing the game. IXACT Contact provides a wide range of business-building features and capabilities, including an intelligent Dashboard, automated Keep in Touch call reminders, an automated monthly e-Newsletter, automated lead capture and nurturing, Google Sync, agent websites, Goal Setting and Tracking, and so much more. It is easy to use and setup, especially with our Concierge Setup Service. It is the virtual assistant agents need, and the marketing support they crave. With its robust CRM and fresh, relevant content IXACT Contact helps agents to do more with greater efficiency, affordability, and confidence. Learn more at ixactcontact.com. About Homes.com Homes.com is a division of Dominion Enterprises that offers today's demanding homebuyers, renters and those somewhere in between, a simply smarter home search. With smart search features like Homes.com Snap & Search, home shoppers now have a more personalized and conversational way to search for their next home. Since its launch over 25 years ago, Homes.com offers real estate professionals' brand and property advertising, search engine marketing, and instant response lead generation to help them succeed online. For more information, visit Homes.com.
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ReferralExchange Releases Directory of Real Estate Lead Sources
Guide aims to simplify and compare lead purchasing process for agents SAN FRANCISCO -- ReferralExchange, the real estate industry's leading referral network, today announced the release of their new online directory of 22 of the most active real estate lead sources in their network. The directory is made available July 22, 2019 through the ReferralExchange LIVE service to help agents see the various choices available for leads. "There are over 100 million real estate leads generated each year, yet only 11 million home transaction sides closed in 2018 according to N.A.R. It is evident that real estate agents face a daunting challenge of focusing on the right lead sources," said Myron Lo, Chief Strategy Officer, ReferralExchange. "Balancing the tradeoff between quality vs. quantity and exclusive vs. non-exclusive leads is a real problem for real estate agents - our directory will alleviate some of this burden by giving agents a head start on where to focus." Information provided in the directory includes company overviews; lead sources for each company; whether the company scrubs leads; pricing structures; and the platforms each company can integrate with. "The new ReferralExchange directory helps to address one of the biggest pain points that real estate agents face – leads," said Dave Garland, Managing Director of Second Century Ventures, "The market for real estate leads is vast and varied. With many sources and pricing models to choose from, the directory is a great start for real estate agents who are looking to grow their business through leads & referrals." ReferralExchange LIVE scrubs leads for their member agents. The company reported that 81% of these leads come via email to the real estate agent, 16% of the leads come to the real estate agent into their chosen customer relationship management platform, and 3% of the leads are manually entered. Of the lead sources they have seen, they reported that the best quality of scrubbed leads from come from Boomtown, Zillow, and kvCore. LIVE is a ReferralExchange service that manages third-party leads for agents by filtering, qualifying and live-transferring back interested prospects. LIVE currently manages leads from all of the sources in this directory. You can download your copy of the leads directory here. About ReferralExchange ReferralExchange, the nation's top agent-to-agent real estate referral company, is dedicated to creating great real estate experiences between real estate professionals and customers. Founded in 2005, ReferralExchange has built an invite-only, nationwide network of over 140,000 top-performing real estate agents in the US and Canada. In 2018, the network helped generate over $4 billion in sales. To learn more, visit https://www.referralexchange.com.
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Equifax responds to the needs of real estate agents with Lead Accelerator
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Constellation Real Estate Group Acquires offrs.com
BELLEVUE, WASH. JULY 9, 2019 -- Constellation Data Solutions Inc., part of the Constellation Real Estate Group (CREG), announced today that it has acquired offrs.com (offrs), a market-leader in predictive analytics and lead generation in real estate. offrs leverages Big Data and its proprietary machine learning algorithm to predict future home sales and transactions, otherwise known as "Smart Data". offrs distributes its Smart Data to real estate agents and other financial verticals including mortgage and title companies. "With data and artificial intelligence at the forefront of innovation in the real estate industry, offrs' robust platform, predictive analytics and Smart Data deliver truly advanced data and insights that move the industry forward," said Scott Smith, President of Constellation Real Estate Group. "offrs has a strong team with powerful technology, and we're excited to welcome them to the Constellation Real Estate Group portfolio." "As offrs continues to grow and expand the impact our technology has on the real estate industry, we're excited to have found a long-term owner with Constellation Real Estate Group," said Mark Dickson, co-founder at offrs.com. "Our unique and innovative data and analytics products are a great fit with the Constellation Real Estate Group, who shares our vision of focusing on customers, employees, and our innovative technology." The acquisition of offrs aligns with CREG's strategy of investing in vertical market software solutions with a focus on strong solutions and a commitment to be long-term, stable technology partners for the real estate industry. "Predicting future real estate transactions is the key to building a world-class lead generation service. There is no better team to join when it comes to innovation than Constellation." concludes Rich Swier, co-founder of offrs.com. The CREG platform offers the real estate industry's broadest set of technology solutions including data, artificial intelligence and predictive analytics, front office sales and marketing tools including lead generation, back office software such as accounting, relocation management, eSignature, transaction management, and mortgage loan origination and servicing solutions. The CREG portfolio powers over half of a million real estate agents, brokerages, franchises, and MLSs across the U.S. and Canada and 100s of mortgage companies and banks. Following the acquisitions of Mortgage Builder and TORCHx earlier this year, offrs marks Constellation Real Estate Group's third new portfolio business in 2019. About The Constellation Real Estate Group The Constellation Real Estate group acquires and invests in real estate software brands that are committed to providing long-term solutions and partnerships with franchises, brokers, agents, MLSs, and banks. CREG provides a suite of market-leading technology solutions designed specifically for the real estate industry through its brands, which include: Market Leader, Constellation Web Solutions, Sharper Agent, Zurple, Z57, Diverse Solutions, Birdview, ReloSpec, Real Estate Digital, Baynet World, Inc., Mortgage Builder, TORCHx and now offrs.com. Over 500,000 real estate agents, brokerages, franchises, MLSs, and banks across North America rely on CREG's products and services to power, manage, and grow their businesses. Constellation Data Solutions Inc. is a part of the Constellation Real Estate Group, which operates as a part of the Perseus Operating Group, a division of Constellation Software Inc. For more information, visit: https://www.constellationreg.com Offrs.com Since 2012, offrs.com has been a leader in Big Data and Predictive Analytics for real estate agents and brokerages nationwide. offrs.com serves thousands of real estate professionals from major national franchise brands and large independent real estate brokerages across the U.S. For more information, visit http://offrs.com/
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CVR MLS Launches New Technology to Help REALTORS Generate Leads Online
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ReferralExchange Brings Expert Real Estate Agent Matching and Referral Service to Canada
Company launches the first of its agent success services in Toronto, Vancouver, and Calgary ahead of a nationwide expansion SAN FRANCISCO--ReferralExchange, the leader in real estate referrals, has expanded the company's popular agent-matching service to Canada, beginning in Vancouver, Calgary, and Toronto. In the United States, ReferralExchange is known as one of the most trusted sources of referrals and lead-gen management to experienced real estate agents. "We are very excited to be entering the Canadian market," said Scott Olsen, CEO of ReferralExchange. "By combining our matching algorithms with a seasoned and licensed outreach team, we have connected agents and clients around the United States. We've been asked by many agents to bring our service to Canada. We know it will be a real benefit to consumers searching for a trusted agent." The Greater Toronto Area, Calgary, and Vancouver markets have seen record prices and sales during the past several years. Activity in these markets has remained strong and although sales were down in 2018, the Canadian Real Estate Association reported that sales were up by 3.6 percent in January 2019, making this an ideal time for ReferralExchange to enter the marketplace. The first referred sale took place in Mississauga, Ontario in the greater Toronto area. Through the website TopAgentsRanked.ca, consumers can easily share what they are looking for and what location they are looking in, and then be matched with agents who fit their specific needs. Each agent in the network has been personally selected for their skill level and experience. ReferralExchange matches over 200,000 leads a year and completes over three million calls. By devoting time and care to each individual inquiry, ReferralExchange is able to present agents with verified prospects. Agents looking to be part of ReferralExchange's Canadian network should email [email protected] to apply. About ReferralExchange ReferralExchange, the nation's top real estate referral and lead-gen management company, is dedicated to creating great real estate experiences between real estate professionals and customers. Founded in 2005, ReferralExchange has built an invite-only network of over 25,000 top-performing Realtors. In 2018, the network created nearly 250,000 agent-to-consumer matches. Learn more at www.referralexchange.com.
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ReferralExchange Launches LIVE Product to Help Agents Maximize the Value of Real Estate Leads
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Think an Agent Website Doesn't Produce Leads?
Allow Delta Media Group to show you how it can. Make your website work for you by creating an automated marketing strategy to generate quality leads. With Delta Media Group's digital marketing plan, real estate agents can free up their valuable time to close more sales and generate more revenue. Delta Media Group integrates hundreds of tech vendors to streamline your business, and helps automate your workflow so you have more time to take care of customers. Google and Outlook Sync Facebook Connector My Customer For Life (AI Technology) Open House Connector AVM Reverse Prospecting Seller, Home Finder and Market Watch Reports Email Drip Campaigns Ecards and Flyers Push Notifications and more Having your own custom website makes you stand out from the crowd and shows that you are a professional Realtor who has a true expertise in the local market. Contact Delta Media Group today to find out how we can Unlock Your Potential.
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[Free Download] 10 Staging Tips to Make Your Listings Stand Out This Fall
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News Corp Agrees to Acquire Opcity
Market-leading tech platform will enhance realtor.com® and lead generation offerings to benefit real estate professionals and consumers New York, NY – Aug. 29, 2018 – News Corp today announced that its subsidiary Move, Inc., operator of realtor.com®, has entered into an agreement to acquire Opcity, the market-leading real estate technology platform that matches qualified home buyers and sellers with real estate professionals in real time. The planned acquisition of Opcity, based in Austin, Texas, will broaden realtor.com®'s lead generation product portfolio, allowing real estate professionals to choose between traditional lead products that offer professionals the opportunity to work leads themselves or a concierge-based model that provides highly vetted, transaction-ready leads, which is the expertise Opcity brings to realtor.com®. The acquisition purchase price is $210 million, subject to adjustments. Digital real estate services has become the fastest growing segment of News Corp, the most global digital property company. In the fiscal year ended June 30, 2018, Move, Inc.'s real estate revenues grew 20 percent, with total revenues up a healthy 15 percent for the year. Move, Inc. has nearly doubled its revenues since News Corp's acquisition in 2014 to $452 million in fiscal 2018. News Corp also owns 61.6 percent of REA Group Limited, the operator of the leading Australian residential property website, realestate.com.au. REA holds a 20 percent stake in Move, Inc. "Through product innovation and powerful media platforms, News Corp is increasing its presence and capabilities in the burgeoning digital real estate services market," said Robert Thomson, Chief Executive of News Corp. "We are absolutely focused on providing high quality services to real estate professionals and to consumers seeking to make an investment that is profoundly important to every family." "Consumers and agents use realtor.com® for one primary purpose – to buy or sell a home," said Ryan O'Hara, CEO of Move, Inc. "This acquisition will help us bring buyers, sellers and agents together with as much simplicity, efficiency and choice as possible. The addition of Opcity to our portfolio will align with our strategy to enhance the experience of consumers, while providing our industry partners with more opportunities to connect with clients and grow their businesses." Opcity leverages proprietary data sets, applied analytics and machine learning to more effectively capture online leads and instantly connect transaction-ready clients with the right agents. Utilizing a broker-centric model, Opcity has grown its U.S. client base to over 5,000 brokerages and more than 40,000 agents since 2015. Its customers include a number of franchised brands, such as Better Homes & Gardens, Keller Williams, ReMax, Century 21, Berkshire Hathaway Home Services and leading independent brokerage companies. "This is a natural fit. Both realtor.com® and Opcity share a common purpose of simplifying a consumer's home buying journey, while helping real estate professionals connect and close more transactions," said Ben Rubenstein, CEO of Opcity. "Together, we'll provide an enhanced consumer experience and more choices for brokers and their agents to grow their business." O'Hara added, "Both response time and matching a consumer with the right agent results in a great consumer experience and ultimately increases the likelihood of a closed transaction. By pairing personalized outreach with cutting-edge technology, Opcity has built a best-in-class platform that delivers close rates three to five times the industry average. That's why Opcity has been so widely embraced by real estate agents and brokers and that is why it's a perfect fit for what we believe is the best digital real estate platform in America, realtor.com®." After closing, Rubenstein will remain CEO of Opcity, reporting to O'Hara. The transaction is subject to customary closing conditions, including regulatory approval and approval by holders of the majority of Opcity shares. About News Corp News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information services company focused on creating and distributing authoritative and engaging content. The company comprises businesses across a range of media, including: news and information services, book publishing, digital real estate services, and subscription video services in Australia. Headquartered in New York, News Corp operates primarily in the United States, Australia, and the United Kingdom, and its content is distributed and consumed worldwide. More information is available at: http://www.newscorp.com. About Move, Inc. Move, Inc. provides access to unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals through all stages of the home journey. It has a perpetual license to operate realtor.com® from the National Association of REALTORS®. The Move network includes realtor.com®, The Home of Home Search℠, as well as Doorsteps®, Moving.com™ and SeniorHousingNet℠. Realtor.com® pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Move also offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world, including ListHub™, the nation's leading listings syndicator and centralized intelligence platform for the real estate industry; Top Producer® Systems; FiveStreet℠ and Reesio as well as many free services. For more information, visit realtor.com®. About Opcity Inc. Based in Austin, Texas, Opcity is modernizing the real estate industry by matching top real estate professionals with transaction-ready home buyers and sellers in real-time. Using proprietary data sets and applied analytics, Opcity's unique technology and matching algorithm turn online inquiries into transactions, drive increases in conversion, and provide real estate professionals with centralized insights to effectively manage their pipelines. Opcity's growth has been fueled by investment from Silicon Valley-based Icon Ventures, with participation from artificial intelligence-focused Georgian Partners, and Texas-based LiveOak Venture Partners. For more information, visit http://www.Opcity.com.
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Homesnap Delivers 1 Million Free Leads for Agents
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Realtor.com Leads Are Ready to Go
Broker Sterling Hall speaks to the readiness of the prospects he meets from realtor.com. Watch the short video above to learn more!
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Team Strategist Mike Hogan on Online Leads vs. Prospecting and Farming
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Elm Street Technology Announces Acquisition of Agentjet
Latest Acquisition Is the Fourth in the Company's Two-Year History and Will Provide an Online Lead Generation Complement to the Firm's Highly Successful Elevate Technology Platform February 12, 2018 – Greensboro, NC – Today, Elm Street Technology (EST) announced the acquisition of Agentjet, Inc., a digital marketing, lead generation and technology provider for top producing agents and teams. Today's announcement marks the fourth transaction in the company's two-year history and provides a scalable lead generation compliment to the company's Elevate productivity suite of technology and client servicing platforms. This acquisition is just the latest in a series of strategic moves EST has made to create a portfolio of products and services that, when integrated, create a technology solution that will provide everything from lead generation to client retention services for agents, teams, brokers and more. Previously, the company acquired Listingbook, a collaboration and client servicing platform, RLS 2000 a real estate-focused social media marketing service provider and Consolidated Knowledge, a premiere creator of real estate technology and MLS data management solutions. "Agentjet has been providing real estate professionals with a proprietary and highly proven digital marketing program that delivers high-quality leads and clients to their real estate customers" said Prem Luthra, Elm Street Technology's President and CEO. "We're looking forward to offering this service to the tens of thousands of Elevate customers nationwide." "Our Ann Arbor, MI based Real Estate Technology team is excited to join the portfolio of Elm Street Technology companies, which is led by an incredibly experienced and respected leadership team," said Eric Pointer, Co-Founder and COO of Agentjet, Inc. "As a veteran REALTOR® myself, I can tell you that the vendor landscape in the real estate vertical is incredibly fragmented and inefficient. Real estate professionals and brokerages, large and small, find it extremely difficult to vet technology and tools and often just end up wasting time, energy and resources. Elm Street Technology is devoted to developing or acquiring all the best-in-class technology, services and products and placing them under one roof, thereby reducing the burden and increasing the efficiency of the selection process." "We're excited to include Agentjet's solutions in our growing portfolio of integrated technology and service offerings for real estate professionals," said Randall Kaplan, Chairman of EST. "Our vision to create a single platform for our customers to accomplish everything from lead generation to client retention has made great progress over the past twenty-four months and we're looking forward to adding more companies and products in the coming months." About Elm Street Technology Elm Street Technology offers a portfolio of real estate technology and marketing services companies that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technology is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. About Agentjet Agentjet, Inc. provides digital marketing and lead generation services to agents and small brokerages throughout the United States and Canada. Agentjet employs a proprietary lead capture process making it one of the most efficient of its kind in the real estate vertical with connecting in-market home buyers and sellers with real estate professionals. Agentjet technology tracks consumer behavior online and delivers this vital information real-time to its customers and simultaneously annotating, scoring and prioritizing consumer behavior in the backend CRM so that customers can efficiently connect with prospects at just the right time.
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How Advertising Your Listing Earns More Listings
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Metro Brokers Rolls Out SmartZip's Comprehensive Suite of Home Seller Analytics, Predictive Marketing and Referral Solutions to its Brokers and Agents Across Colorado
In a low inventory market, SmartZip offers Metro Brokers a competitive edge DENVER (NOVEMBER 28, 2017) - Metro Brokers, Inc., Colorado's leader in real estate and services for more than 40 years, has partnered with SmartZip, the pioneer in predictive analytics and multi-channel marketing automation solutions for the real estate ecosystem. With this partnership, more than 850 brokers and agents at 42 independent offices will be equipped with powerful home seller analytics and targeted, turnkey marketing tools to gain an edge in their market by accelerating their listing wins, building their online brand, and amplifying their recruiting efforts. The partnership with Metro Brokers - one of the latest to include the complete SmartZip Enterprise Real Estate suite - was born out of the company's interest in Automated Valuation Models (AVMs). Metro Brokers' CEO, Millard H, "Rip" Ripley's desire to use AVMs to provide home value estimates as a way to generate home seller leads on his corporate website led him to SmartZip, whose analytics have been powering home values and other insights for leading consumer portals and products for several years, including ZipRealty.com, RealtyStore.com, foreclosure.com, Envestnet|Yodlee, and others. While evaluating SmartZip's AVMs, Metro Brokers became enamored with SmartTargeting, the company's flagship predictive marketing platform. SmartTargeting leverages predictive seller analytics to automatically identify and nurture homeowners most likely to sell with personalized, broker- and/or agent-branded marketing messages through direct mail, online ads, Facebook ads email and more. In turn, the system gives brokers and agents a competitive advantage and maximizes their chances of winning listings in their local area and/or their own sphere of influence. "SmartZip's leading-edge solutions help us offer highly differentiated tools to our brokers and agents," explained Ripley. "This is especially relevant under our unique franchisor model. Our brokers and agents are independents who license and leverage our brand, but retain their unique identities. This means we can't dictate which products they should use. So when it comes to technology solutions, our model challenges us to find a plug-and-play platform with families of products that can work in an integrated as well as a standalone format, so franchisees can choose what works best for them. SmartZip's suite of tools allows us to do just that." "A three-year inventory low has made Colorado a seller's market, so a listing lead here is as good as gold," explained Ripley. "Our people need to be able to quickly and efficiently identify listing targets and optimize their time and money to reach and cultivate them, using a system they can trust. SmartTargeting is that system." SmartTargeting readily meets the unique needs and skill levels of each agent. The more tech-savvy agents can draw upon its advanced features, while others can start small and grow with the system. SmartTargeting Basic, which helps agents generate repeat and referral business from their own sphere of influence database, has easy upgrade paths for agents to expand their sphere by adding custom territories or "farms" in their local area of choice. With proven accuracy, the system continuously processes data on homes, home owners and their neighborhoods to identify the homeowners most likely to sell. SmartTargeting's built-in and customizable marketing tools, consistently nurture such owners with precision-targeted online and offline messages that ensure the agent's brand stays top of mind, thus maximizing their chances of winning that listing. SmartTargeting Enterprise also includes the integrated Reach150 tool set, which automatically requests testimonials from satisfied customers when transactions close. Agents are able to vet these testimonials before publishing them with one-click to their own personal, branded Reach150 reputation website, as well as across the web with highly targeted pay-as-you-go online ads. This strengthens their online reputation, boosts their SEO, and generates more referrals. Reach150 will also help franchisees recruit new agents by aggregating testimonials from satisfied agents on their individual Reach150 recruiting websites. These testimonials are then turned into powerful online ads that are strategically and automatically targeted to the agents they aim to attract. Once recruited, Reach150 will rebrand the newly hired agent with his or her personal network. Metro Brokers has already witnessed the winning impact of this tool in a beta release for a select number of offices, receiving nearly 100 testimonials. "When I came to Metro Brokers three years ago, the company was almost technology-phobic," said Ripley. "Our search for AVMs led us to SmartZip, but ultimately it was their complete package that sold us on the enterprise offering. SmartTargeting, Reach150, and the manner in which their organization understands our needs and works with us to fulfill them, solidified the fact we couldn't find a better solution." "We are thrilled to be partnering with one of Colorado's most influential names in real estate," said Avi Gupta, CEO of SmartZip. "Our SmartZip Enterprise suite is the right solution at the right time for Metro Brokers, and we are committed to supporting them every step of the way, so they leverage the full power of SmartTargeting to get a leg-up in the fiercely competitive Colorado real estate market."
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iHomefinder Launches Sales and Marketing Platform for Real Estate Pros
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Danny Rebello discusses 2-5x ROI through systems and attention to detail
Ability to convert in the double digits comes from careful attention to dialogue... and systems. Learn more in this short video!
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Time for Teachers, Time for Books, Time for New Leads! Here's How.
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Realtor.com® Hosts Annual Results Summit with Focus on Agent Productivity
More Than 50 Top Sales Professionals and Keynote Speakers Will Reveal Insights for Success SANTA CLARA, Calif., Aug. 8, 2017 -- Realtor.com®, a trusted source for real estate information, operated by News Corp subsidiary Move, Inc., a leading provider of online real estate services, will host its annual Results Summit on Sept. 18-19 themed "Break / Through," to help agents re-imagine, re-define and refresh their businesses. The two-day event at the Cosmopolitan of Las Vegas will focus on agent and team productivity and include more than 50 agent presenters who have demonstrated remarkable business results. Breakout sessions on important topics such as lead generation and conversion, developing engaging content for today's social world, expanding the digital footprint and creating dynamic listing presentations will impart tactical advice that agents can use in daily business. In addition, the conference will celebrate the unique personal characteristics that differentiate each agent from their competition, and offer strategies that help agents infuse their digital persona with authenticity to boost success. "Realtor.com® continues to generate record consumer engagement approaching 60 million unique users coming to the site each month," said Ryan O'Hara, chief executive officer of realtor.com®. "Connecting the agent, who we believe must remain at the center of the transaction, to that consumer is our job and the tools and resources we offer do that so well. We have hundreds of thousands of industry customers across our platforms and the Results Summit is another way for us to increase their success." Keynote presentations at the Results Summit will be delivered by: New York Times columnist and senior editor Charles Duhigg, who won the Pulitzer Prize in 2013 for his series on Apple dubbed, "The iEconomy." He also is the best-selling author of The Power of Habit and Smarter Faster Better. Sales communication expert Chris Helder, who travels the world helping sales professionals utilize proper communication techniques in varied situations. Laura Schwartz, the former White House Director of Events and author of best-selling Eat, Drink & Succeed, will offer her signature keynote presentation, and also serve as Master of Ceremonies. Additional notable speakers include Garry Wise, Co-Founder of The Paperless Agent, Krisstina Wise, Creator of WealthyWellthy, Steve Pacinelli, CMO of BombBomb, and Dolly and Jenny Lenz, CEO and Managing Director, respectively, of Dolly Lenz Real Estate. Realtor.com® Chief Marketing Officer Nate Johnson will also reveal agent marketing makeovers performed by the realtor.com® marketing and design teams. Real estate professionals can register for the Results Summit at www.realtor.com/summit. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Chime Unveils AI-Enabled Smart Dialer and Drone Technology to Keep Real Estate Agents Ahead of the Curve
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Onboard Informatics Launches Powerful New Automated Valuation Model Designed for Millennials
New system aggregates real-time market data to provide instant property valuations for a new generation of sellers. NEW YORK, NY (AUGUST 02, 2017) - Onboard Informatics, the leader of data-driven real estate solutions, launched a powerful new tool today that targets the majority of the real estate market. myAVM, the first automated valuation model for millennials, is designed to significantly increase seller leads. It consumes thousands of data points to create an estimated property valuation. Property values are calculated using multiple models and inputs including assessments, sales, on market prices and trends. All data is updated monthly using the data aggregation methodology Onboard has perfected after 15 years. myAVM was created for the next generation of home-owners with a dynamic interface and interactive design. It presents critical property information in a fun and inviting way. "This is a huge segment of the real estate market. There are 80 million millennials in the US today and over 50% own a home," said Dean Soukeras, Senior Product Manager. "We saw an opportunity here to create a product that appeals to this valuable segment." Automated Valuation Models are a proven way to generate seller leads, but many of the turnkey options available today are either cost prohibitive or difficult to digest. myAVM is a reaction to this trend, providing attractive, accurate reports that are priced to appeal to any size real estate company. "In addition to helping our clients generate more listings, we are using myAVM to go after a new, exciting market," said Jonathan Bednarsh, Onboard Informatics President and Co-Founder. "Clients can feature myAVM on an independent web page or directly on their website. Because of its versatility, it can be used as part of any digital marketing strategy." The AVM asks for an email to view the report, so real estate professionals capture more home-sellers. The responsive report looks great on any device and can be printed and shared by both agents and sellers. Once a lead is captured, they automatically receive alerts on their property in the form of Onboard's neighborhood updates. myAVM not only captures new leads, but continues to nurture those leads until they are ready to make a decision. "I wanted something with a real ‘wow' factor," said Soukeras. "The purpose of most AVMs are to generate valuable leads for real estate professionals. I thought conversion rates would increase if we could maintain contact with these leads with information they care about." For more information on myAVM, visit onboardinformatics.com or email sales(at)onboardinformatics(dot)com today.
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The Moxi Cloud Adds Offrs to Its Ever-Growing Open Platform
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Kick Back, Relax, and Watch Your Business Grow this Summer!
It's hard to kick back and enjoy the summer when you're constantly hunting for leads and trying to build your business. However, Homes.com can help. With options available to help your business from the time a person starts thinking about buying or selling to years after the sale has been closed, our programs can free up your time, allowing you to focus on converting only the best leads, leaving you plenty of time to relax. It all starts with an online presence. Whether it's a buyer searching for a home or a seller trying to figure out their home's value, the first step they take is usually an online search. Homes.com can help you generate a stronger online presence by managing your SEO and posting engaging social content on your behalf. Homes.com's SEO Fuel program is compatible with most websites and can help you show up higher in search results. The increased website traffic that comes with an improved search ranking will mean less time spent bringing in new leads to keep your sales funnel full. The Social Fuel program, which creates and posts content on your behalf, can save you hours of time each week. No more banging your head against the wall trying to figure out what to post, no more stressing over how to create a Facebook Ad, and no more worrying about whether your social accounts are optimized for your business goals. Our team of social media experts can take care of all of that and more, freeing you up to focus on converting your followers into clients. Once someone has found you online, we can help you sort out and prioritize the hottest leads with our Lead Concierge program. Our team of lead concierges will screen your phone and email leads from your website, Homes.com, Zillow, Trulia, Realtor.com, and any other source to ensure your leads are answered quickly. Serious buyers and sellers are then forwarded directly to you! Once you have a serious seller under contract, they'll want to see how you're marketing their home. We have your marketing materials covered. The Homes.com Automated Marketing program can email you a premade single property website, Facebook post, ePostcard, flyer, and postcard for each of your listings. Just click the links to download your marketing materials! We can also help you take care of your buyers. The HomesPro Learning Center has tons of free, downloadable consumer guides to help you educate your buyers. Each consumer guide has editable fields for you to quickly and easily add your contact information. This feature allows you to share these resources online, in person, or via email and know that no matter where it ends up, leads will know how to contact you. Once you've converted your lead, use the free Email Marketing Center to enroll them in drip email campaigns to effortlessly keep in touch with them for years to come. Choose from the dozens of premade campaigns available to instantly enroll your leads and clients in automated emails that come straight from you. With all these great time-saving options, we hope you'll find some time to kick back, relax, and enjoy some R&R with your friends and family this summer. If you would like to learn more about how Homes.com's extensive suite of tools and resources for agents and brokers can help your business grow, give us a call at (888) 651-8956 or send an email to [email protected] To view the original post, visit the Homes.com blog.
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Realtor.com and United® Real Estate Align for Broker and Agent Success
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How to Get Exclusive Leads on Homes.com
By upgrading to Preferred Listings on Homes.com you gain exclusive leads and Preferred Agent branding. With Preferred Agent branding, all preferred listing lead inquiries are sent to the listing agent only. Additionally, no further advertisements (like Local Connect) will show on Preferred Listings. With Preferred Agent branding, your agent profile receives prioritized placement in your coverage areas, boosting your visibility for buyers and sellers doing an agent search. You also get the “Preferred” badge next to your name in the agent directory and on any Local Connect Ads you subscribe to, helping you stand out to buyers and sellers on Homes.com. Use these great benefits to grow your business, highlight your brand, and generate quality leads. Preferred listings are offered in tiered packages—1 listing slot, 5 listing slots, etc.—making it easy to customize your preferred package to meet your needs. Choosing which listings you display as preferred and when they are preferred is easy through your Homes.com dashboard. As a preferred agent, you will have access to the “Preferred Listing Priority Settings” control panel. Through here you can easily choose how your listing preferences will be assigned. The four options for this are listed below. Random Rotation (Default) – Available slots will be filled with your listings at random. Every 24 hours a new set of preferred listings will be selected. Highest Priced Listings – Available slots will be filled with your listings with the highest price. Newest Listings – Available slots will be filled with your newest listings. Manual Mode -You manually determine which of your eligible listings will be marked as preferred. Click here to learn more about Preferred Listings or contact us by phone at (888) 651-8956 or email at [email protected] To view the original post, visit the Homes.com blog.
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Onboard Informatics launches the Simplest Way to Engage and Convert Real Estate Customers Anywhere Online
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It’s springtime and leads are in the air!
  Are you ready for the spring house hunting season? Don't miss out on any more springtime leads by putting your brokerage in the app stores! If you don't have a real estate app in Google Play and the App Store already, now is the time to get one. As mobile home-search traffic picks up this spring, you want to be as accessible to clients as possible. Last week alone, 260,000 people carried out home searches using Smarter Agent apps for brokers and teams. In that same week, over 15,000 leads were generated for these brokers – all because they were positioned in app stores. Both our company app plans – Office and Power – come with: Client search access to all listings via IDX, not just your listings The ability to set up lead routing options Built-in app distribution and marketing methods The option to set up customized agent apps linked to your company app Multiple search filters and ways for your clients to refine search results Contact us today to learn more by emailing gomobile[at]smarteragent.com! To view the original post, visit the Smarter Agent blog.
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Introducing: The Contactually Referral Accelerator for RE/MAX
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Turn Your Buyer Data into Profits with Buyside and Moxi Works
Buyside has officially teamed up with Moxi Works to deliver agents a great source for seller leads via the Moxi Works open platform. Buyside brings over 175 years of combined real estate experience to assist brokerages in turning their buyer data into leads, listings, and profits. With an impressive list of clients and a great team, we couldn't be more thrilled to have them with us. How does it work? Each agent receives a seller lead-gen marketing suite complete with a landing page that has multiple home valuations in order to drive homeowners to seek the guidance of a professional agent. Their intelligent system cross-references against every actively searching buyer to alert your listing agents of matches. All of these leads drop right into Moxi Engage for little to no effort for agents. "Buyside is a powerful and easy add-in to any broker website that turns your traffic into seller leads. Using Moxi's open platform API, Buyside automatically sends these new leads into Moxi Engage for an agent to nurture and grow their sphere with zero effort," said Mike McHenry, VP of Channels and Partnerships at Moxi Works. Buyside is a seamless solution that easily integrates with how your brokerage does business and by that we mean: they get it. It's easy to set up, launch and use. Plus, like all Moxi products, Buyside uses Single Sign-On (SSO) so agents don't have to remember yet another password. Agents can track online activity for active listings and send seller clients a weekly report on their listings activity. Buyside believes buyer data is the largest untapped asset within a brokerage and represents the final frontier in the digital transformation today in real estate. "Buyside prides ourselves on delivering quality service to the brokerage community and so it was a no brainer to partner with someone like the Moxi Works team who share the same vision" said Buyside CEO, Charles Williams. If you want more seller leads, Buyside will get you there. Agents generate thousands of buyer leads every month and Buyside uses that buyer data to capture seller leads. Grow your sphere of influence by letting the data do the talking. To view the original post, visit the Moxi Works blog.
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Moxi Works Now Includes Seller Leads from Offrs
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zipLogix, HomeActions, Onboard Informatics and CurbCall Create Integration to Give Real Estate Agents an Edge
GREEN COVE SPRINGS, Fla., Feb. 6, 2017 -- HomeActions LLC, an e-prospecting and client relationship platform for real estate agents, has signed agreements with zipLogix™, Onboard Informatics, and CurbCall to create a new product called Just Listed Service. This product empowers agents to get their Just Listed properties in front of potential buyers ahead of competitors. Each company will be applying technology solutions to an email solution that will help them come to market faster than ever and provide unique communication and property information. Users of zipForm®, zipLogix™'s electronic forms software, must sign up for a HomeActions account if they wish to utilize the Just Listed marketing service. Through zipForm®, agents and brokers can access HomeActions' collection of marketing tools and services including email campaigns and templates that are branded to the real estate professional. zipForm® users will also have access to HomeActions' monthly newsletter, which they can customize to their brand and send to their clients. The integrated CurbCall Connect™ feature will enable potential homebuyers to contact the agent directly via text messaging or phone calls. The data-driven engagement system from Onboard Informatics engages prospects with elegant property reports featuring the critical information real estate consumers care about. "With this arrangement, the whole is greater than the sum of its parts," said Barry Friedman, CEO and co-founder of HomeActions. "Real estate agents will get the best of all worlds: the extraordinary efficiency of the zipForm® transaction management system, the powerful contact features of CurbCall, neighborhood information from AddressReport and the database and communication system that comes with HomeActions." About HomeActionsHomeActions LLC is a digital marketing and lead generation solution with compelling content for real estate agents. The HomeActions platform provides automated prospecting, marketing and communications delivered bi-weekly via email to a professional's sphere of influence (SOI). HomeActions professionally written articles portray agents as trusted advisors looking out for readers' interests by helping them care for the biggest investment in their lives. With instant lead access, CRM capabilities, and robust reporting and metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to long-term success and more referrals. HomeActions is a virtual company that employs more than 35 people and is headquartered in Green Cove Springs, Florida. www.homeactions.net About zipLogix™zipLogix™, creators of zipForm®, is a technology company working for real estate professionals to improve productivity and efficiency industry-wide. Its software automates and simplifies the repetitive and complex steps of real estate transactions, and is used by more than 650,000 real estate professionals across the country. www.ziplogix.com About CurbCallFounded by veteran real estate professionals, Boston-based Curb Call Inc. develops innovative technology for real estate agents. Its CurbCall Connect on-demand lead routing platform offers the built-in intelligence to instantly connect consumers with agents available to serve them now, plus reporting and analytics for accountability. www.curbcall.com About Onboard InformaticsOnboard Informatics is a leader in data-driven consumer engagement. Founded in 2002, Onboard uses data on all 150 million US properties and their immediate areas to create sales opportunities for some of the largest companies in real estate, technology and publishing. For more information on what data-driven engagement can do for your business visit www.onboardinformatics.com
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Goomzee Launches New LeadsByCell Service
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Offrs.com Announces Strategic Partnership with CRMLS
SARASOTA, FL - December 19, 2016 - Offrs.com announces today its strategic partnership with California-based California Regional Multiple Listing Service (CRMLS). The partnership will provide CRMLS subscribers with offrs.com's territory-exclusive Smart Data, lead nurturing platform and lead verification services. A special rate for CRMLS subscribers has been secured through the partnership and will be offered via the CRMLS Marketplace where subscribers will gain access to the platform and services as well as a series of instructional webinars which detail the features of offrs' R.O.O.F. (Real Estate Office of the Future) program. The CRMLS Marketplace inclusion will also provide CRMLS subscribers with the offrs+ lead verification service that verifies home sellers' intent to sell their property within the next 12 months then directs the verified lead exclusively to the agent licensing the territory. "offrs has been active in leveraging Big Data to provide exclusive, verified home seller leads, for agents around the country," said offrs.com Regional Rep Lee Henderson. "We are truly excited to work with CRMLS and to welcome CRMLS subscribers to our platform." As the nation's largest subscriber-based MLS, CRMLS will be providing partner-discounted access to the offrs.com platform to over 81,000 real estate professionals across 33 Associations, 3 Boards of REALTORS® and 1 MLS that comprises the CRMLS subscriber base. About offrs.com Since 2012, offrs.com has been a leading creator and provider of Smart Data and marketing tools and services for real estate agents and brokerages nationwide. With flagship programs like R.O.O.F. (Real Estate Office of the Future), offrs.com leverages artificial intelligence to automate lead generation and qualification for real estate brokerages and agents. offrs.com serves thousands of real estate professionals from all major national franchise brands and large independent real estate brokerages.
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The Numbers Behind Data-Driven Engagement
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The Real Estate Accelerator: A Contactually Exclusive
Here at Contactually, our mission is to help grow the businesses of our customers. Whether we're on the sales team, marketing team, product and engineering team, the customer success team or anything in between, we come to work every day with one goal: Figure out what our customers need to be successful, and then deliver it directly to them. In the last few months, we've talked to hundreds of real estate professionals in an effort to understand exactly what they need. We've had conversations with brand new agents, agents with thirty years of experience under their belts, buyer's agents, seller's agents, team leads, brokers, assistants...we've covered them all! It quickly became clear to us that real estate agents needed more than what we were already providing in our professional plan at Contactually, so we turned around and spent months coming up with a solution. We are so excited to announce our newest plan: The Real Estate Accelerator. After hours of talking to hundreds real estate professionals, it was clear they want and need three things: They want to save time They want to communicate more effectively They want to grow their business How Will the Real Estate Accelerator Help Me Save Time? As an account executive here at Contactually, my job is to learn everything I can about my client's business goals, so that I can help them determine whether or not Contactually will be a good fit for their business. After thousands of conversations, the one resounding similarity between real estate agents is that they're very, very busy. And they don't have time for busy work. Good news, real estate agents. At Contactually, we heard you. You want to nurture cold leads, open house leads, new internet leads, past clients and everything in between. But sometimes there just aren't enough hours in the day to cover all that. You want an excellent CRM that helps you close more deals without sitting down for twenty hours a week to send out emails. You want to have more time to do what you do best: meet with clients. We heard you. The real estate accelerator combats your lack of extra time with two solutions: Training Automation First, we help you set-up your account entirely. We'll consolidate your database and import your contacts. We'll set you up with our resident real estate expert, Bradley, to train you on the system. No need to spend hours and hours guessing where to click next; we'll teach you what you need to know. Next (and here's the exciting part!), we'll set up all your workflows and drip campaigns (tailored for you and your business) and put them right into your account. Three complete business systems will be yours within minutes: Internet leads engagement workflow Referral generation workflow Open house follow-up workflow With twenty minutes a day, you'll be closing more business and all those forgotten leads you lost track of? We'll help you rekindle the relationship and make sure no one falls through the cracks again. You don't have time to waste with administrative work, so we take it out of your hands to give you more time to spend with clients. How Will the Real Estate Accelerator Help Me Communicate More Effectively? When we were creating this plan, we asked ourselves these questions: What does it take to get a lead to respond? What does it take to build a relationship with a cold lead so that they do business with you in two years when they are finally ready to buy or sell? What does it take for an open house lead to convert? Contactually's answer: personalized, authentic and consistent engagement. On the Real Estate Accelerator plan, we'll curate email templates just for you. Once we've learned all there is to know about your business, our marketing experts will write ten templates in your voice and make sure you have them to send right from your account. Those workflows mentioned above also include 100+ email templates, so you never run out of things to say, and it never sounds canned. With the Real Estate Accelerator, you'll be communicating more effectively in no time How will the Real Estate Accelerator Help Me Grow My Business? Have you seen our post about where real estate professionals' business comes from? We saw teams spending thousands of dollars on internet leads, when their rich networks and spheres were where the majority of their business was coming from.  But regardless of where your leads are coming from, you want to convert every single one of them, right? We saw that realtors tend to have leads (hot, warm and cold) that slip through the cracks. With the Real Estate Accelerator, every lead gets touched effectively and consistently. Automatically. In order to ensure your business' success and growth, we are also giving you two free coaching sessions with a seasoned and professional real estate coach. We don't claim to know everything about real estate (although sometimes we like to wish!), so we're bringing the true experts on board to support you in your new endeavor. Thought that was all? Not quite. On the real estate accelerator, you are also being granted access to a dedicated customer success manager who will proactively check in on your success and be your point of contact if you ever get stuck. We are here to help you grow your business, and consistent support you can count on is our promise as you move through the accelerator. To find out more about our real estate accelerator, you can call our team at 202-888-3291 and get started today. To view the original post, visit the Contactually blog.
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Delta Adds New Features for Lead Generation, Conversion, Marketing and Usability
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CRS Marks One Year Anniversary of Qualified Consumer Leads Program with Over $7 Million in Commissions Earned
CHICAGO, Oct. 6, 2016—The Council of Residential Specialists (CRS) celebrated its first year anniversary of the CRS Qualified Consumer Leads Program. CRS partnered with real estate referral service, ReferralExchange, to offer the program beginning last September to all CRS Designees. CRS agents have been pleased with the CRS Qualified Leads Program's capabilities, which provides consumer leads that have been pre-qualified exclusively for CRS Designees. The service uses a combination of technology and personal service that connects qualified clients with CRS agents who best fit their needs. Over 3,700 CRS designees have enrolled and nearly $250M in home value has been sold/purchased by CRS agents directly through the program. "I closed five or six deals using the CRS Qualified Leads Program," said Patrick Lilly, CRS, a broker associate with CORE in New York City. "I get leads twice a month and I land about half. Sixty-five percent are listed at more than $1 million and I've had several priced at more than $2 million." The CRS Qualified Consumer Leads program delivers pre-qualified buyer and seller leads to CRS Designees using a combination of advanced technology and personal service that connects qualified prospective clients with CRS agents who best fit their needs. It is offered as a benefit of CRS membership for all CRS Designees living in the U.S. "Our CRS agents are always looking for quality lead sources," said Lana Vukovljak, CEO of CRS. "This partnership has given our CRS Designees an enhanced benefit in driving more qualified prospect directly to them, and assisting consumers in identifying the best agent to meet their needs." "It's an honor to work with CRS to provide consumers with a great real estate experience," added ReferralExchange CEO Scott Olsen. "We are very pleased with the success of the program and look forward to our continued partnership." About The Council of Residential Specialists (CRS) The Council of Residential Specialists is the largest not-for-profit affiliate of the National Association of REALTORS® comprised of more than 31,000 members supporting them with education, networking events, and practitioner developed tools and mentoring. It also awards the CRS Designation to experienced REALTORS® who have completed advanced professional training and demonstrated outstanding professional achievement in residential real estate. About ReferralExchange ReferralExchange, the nation's top agent-to-agent real estate referral company, is dedicated to creating great real estate experiences between real estate professionals and customers. Founded in 2005, ReferralExchange has built an invite-only, nationwide network of over 17,000 top-performing real estate agents. In 2015, the network participated in 8,700 transaction sides.
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Using Facebook Ads to Fill Your Pipeline [FREE WEBINAR]
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Keller Williams Realty International Announces Launch of hgTouch for Keller Williams at Mega Camp
  AUSTIN, TX--(Aug 9, 2016) - Happy Grasshopper, one of the most popular email marketing services in real estate, today announces their new service hgTouch for Keller Williams. The service, available this fall exclusively to Keller Williams associates, is unique because it uses feedback loops to continually improve the variety and effectiveness of messaging available inside the service. Dan Stewart, co-founder and CEO of Happy Grasshopper says, "It's easy to send email, but very hard to send email that people want to read and reply to. hgTouch for Keller Williams solves that problem by supplying a constantly updated and continually improving library of content for every segment of an agent's database. For the first time ever, agents will be able to send messaging they know will work before they press send. It's revolutionary. There's nothing else like it," Stewart says. Email has long been regarded as the highest ROI-producing marketing tool, and hgTouch for Keller Williams can help agents increase their sales volume by engaging every segment of their database -- from past clients and friends, all the way through brand new leads and even vendor relationships, the content agents need is available inside hgTouch for Keller Williams. Within the platform, agents have the ability to choose, edit and send content for: Setting appointments, marketing new listings and marketing open houses Generating referrals from past clients, sphere of influence and vendors Sending follow-up content to cold leads Gary Keller, Co-founder and Chairman of the Board, of Keller Williams Realty said, "Your database is your business." With the launch of hgTouch for Keller Williams, Happy Grasshopper is making it easier than ever for Keller Williams associates to generate more business from their databases. To learn more about hgTouch for Keller Williams and where to enter reservation information, visit kw.hg-touch.com. About Happy Grasshopper Happy Grasshopper writes and delivers amazing follow-up email for the world's best salespeople. Founded in 2010, Happy Grasshopper has written, tested and optimized lead conversion and follow-up campaigns for thousands of salespeople and businesses. From instant automated responses to long-term keep-in-touch campaigns, Happy Grasshopper's unique approach to email follow-up is proven to help salespeople convert more leads and generate more referrals easily. For more information about Happy Grasshopper, visit happygrasshopper.com.
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SmartZip launches SphereTargeting to power home seller analytics and automated advertising for contacts in an agent's sphere of influence
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Onboard Partner CINC (Commissions Inc) Getting 18% Conversion Rates from New Seller Suite
CINC (Commissions Inc) has been part of the Onboard partner program for years. This week, they announced the redesign of their popular Seller Suite that includes Social Sell. The solution is powered by the local and property data from Onboard and is a great example of how to use that data to create a complete consumer engagement experience. The Suite provides home owners with an Accurate Home Valuation, a comparable list of recently sold properties, and a Neighborhood Pulse with Trend recapped in monthly updates. Early results from this redesign are impressive: 4% conversion rate (visitor to lead) for seller leads at CINC 270% increased lead generation over 60-day trial 18% Facebook Ad Conversion Rate By offering a complete solution that's modern and personalized, we've seen staggering results. "We really wanted to create a complete experience for consumers on behalf of our clients," said Mike Gullo, CINC Director of Product. "Our Marketing Services Team places ads designed to drive leads to a specific landing page and capture their contact information for ongoing nurture campaigns around their neighborhood of interest. By offering a complete solution that's modern and personalized, we've seen staggering results." CINC's Seller Suite gives potential home sellers a better understanding of the current value of their home using Onboard's property API. A personalized report is generated for each user in just 30 seconds. Upon sharing the home's address and answering a few additional questions, home owners are also able to receive an accurate home valuation, a list of recently sold properties, and monthly updates so they stay in the know. Within the first month of using Social Sell we doubled that number to 28 and in the last month we have brought in 39 seller leads. "Since advertising with Seller Suites, just over 3 months ago, my Team has seen a significant improvement in both our volume of monthly seller leads and our contact and close ratio. Prior to using Social Sell, we averaged between 12-16 seller leads monthly. Within the first month of using Social Sell we doubled that number to 28 and in the last month we have brought in 39 seller leads. We noticed a bump ranging from 5-9 new seller leads monthly from the remarketing campaign with CINC as well," said CINC client, Brent Chapuis, Team Owner of Coastal Realty Group located in Biloxi, MS. CINC is a sponsor at Inman Connect this year where they'll be demonstrating this solution among others. While you're there stop by our kiosk as well. It's an exciting time in real estate technology. To view the original post, visit the Onboard Informatics blog.
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Is Your Website Helping You Close Leads and Build Relationships?
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Smartguy800 Announces Integration with Top Producer® to Streamline Telephonic Lead Generation and Management Functionality
Sep. 15, 2015, LOS ANGELES—SmartGuy800.com, a leading virtual phone system for real estate, mortgage and other business professionals today announced that it has integrated with Top Producer®, the real estate industry's leading sales and marketing system. The integration will enable real estate professionals using enhanced toll-free numbers provided by SmartGuy800 to transfer live caller data into member's Top Producer® Back office, including the address of the property called, the marketing source that triggered the call and the caller's phone number, even if it is unlisted or blocked. "The integration of our two systems is an exciting leap forward in the industry-wide transformation towards more efficient operations," said Jordan Wexler, CEO of SmartGuy800.com. "Real estate agents are looking for quicker and more efficient ways to generate, manage and close more deals." Within minutes of signing up at SmartGuy800.com and selecting a toll-free number, members can record their listings, set their direct connect and notification options and click a few buttons to sync their leads in real time directly into Top Producer®, and Fivestreet which would then connect with several other systems down stream. This allows real estate agents to automatically generate more leads, track the exact cost-effectiveness of their advertising, digitize their phone leads and then manage the lead in a robust and well-integrated follow-up system. "This kind of integration can be a game changer for a lot of agents and teams", states Colin Burton of Top Producer®. Being able to generate telephonic leads from sign rides, flyers, as well as online and offline marketing efforts and have them populate directly into our member's back office provides a turnkey solution to one of the hardest problems real estate agents face – where to get the leads and how best to manage them." About SmartGuy800 SmartGuy800 is a leading cloud-based virtual phone system with integrated lead generation and tracking capabilities. For over 20 years, this technology has helped thousands or small business professionals nationwide generate more calls, track the cost-effectiveness of their advertising and never lose a lead again. (Check out our video on YouTube.) SmartGuy800 is a collaboration of SmartGuy.com, one of the largest exclusive business networks in the USA, and Information Now, Inc., a leader in interactive voice response solutions. About Top Producer Systems Top Producer Systems is a leading provider of real estate sales and marketing software solutions. The Company's flagship products, Top Producer® 8i™, Fivestreet, and Market Snapshot have become the de facto industry standard. Top Producer has relationships with large brokers and six of the largest international franchises: RE/MAX International, Keller Williams Realty, Coldwell Banker, Century 21, ERA and GMAC Real Estate. Top Producer Systems is a wholly owned subsidiary of Move, Inc.
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Smartguy800 Announces Integration with Wise Agent Adds Enhanced CRM and Transaction Functionality for Real Estate Professionals
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Zapelo Launches at Real Estate Connect
San Francisco, CA – August 3, 2015 – America's one-million-plus real estate brokers and agents use separate technology systems for email, CRM, lead generation, calendar scheduling and task tracking, document storage, electronic signatures, transaction management, and drip marketing. Zapelo is looking to disrupt real estate technology's silo approach with the industry's first cloud-based, wholly integrated and end-to-end mobile real estate management system. "Zapelo is like taking the right pieces from Gmail, Dropbox, MailChimp, dotloop, REESIO and Top Producer, putting them together and making it affordable for any brokerage," says Jack Berube, CEO of Zapelo. Zapelo is a simple-to-use, fully integrated, mobile real estate management system that offers a CRM, lead generation, transaction management, email, calendar and task tracking, workflow checklists, integrated electronic signatures and shareable document storage – all on the cloud. "It's the first system that truly manages the real estate sales funnel from top-to-bottom," Berube says. "Everyone is paying for technology no one is really using. For the technology you actually use, most brokerages will subscribe to multiple products, log in and out of various systems, and re-enter the same damn data again and again. It's nuts," Berube adds. Zapelo launches tomorrow at Inman Real Estate Connect in San Francisco, and is featured as part of the conference's coveted Startup Alley. Real Estate Connect, the real estate industry's preeminent gathering of the leaders in real estate and technology industries, has launched some of the real estate technology industry's biggest brands. Rhonda Duffy (duffyrealtyofatlanta.com), who is ranked as the number one listing agent in the U.S. and the number one agent in Georgia, calls Zapelo, "The Swiss-Army knife" of real estate technology. "Vendors keep pushing single apps or bloated software with features that agents will never use," Duffy said. "Zapelo has created a 'right-sized' technology to include only the features a broker or team needs to manage their real estate pipeline." "Zapelo has made the complex simple and affordable, which is exactly what agents must have," Duffy adds. "Agents don't have time to sit in a training class to learn every new product and most agents can't afford to pay $30 to $100 a month for a dozen different services. Zapelo solves both of these problems." Zapelo integrated product features: Email system: Full-featured email system leverages your email address (IMAP) throughout all these features and connects email to tasks, schedules, documents, and more. CRM tool: Agents can quickly add prospects and clients to a new marketing campaign; everything is synchronized, time stamped and trackable. Transaction management: A fully collaborative system that allows agents to interact with their clients – no exporting or importing, everything is all on the cloud in this single environment. Lead generation: Leads generated from any source can be automatically imported into the platform. Drip marketing: Fast, easy to use templates to stay-in-touch with prospects and past clients. Calendar and task tracking: Everything agents needs for scheduling their daily routine and track tasks throughout the transaction process to help agents keep on top of their pipeline. Electronic signatures: Fully integrated into the platform and ultra secure, works just like the most popular eSignature systems but is completely integrated, storing everything in one place (for brokerages, Zapelo is designed to work in concert with their current solution in most cases). Document storage and sharing: Features a secure and easy way to securely share documents so your customers don't need to open a third-party account to access their files. "White label" for brokerages: The platform is designed to promote the brokerage's brand, not Zapelo's brand, with a 24-hour "White label" offering to customize the platform to the look and feel of the brokerage's brand. "White label" customized branding includes color scheme, corporate logo, and customized task lists.   Today the Beta version of Zapelo is available to real estate brokerages, teams and agents. Brokerages pay a one-time setup fee, which includes their "White label" customized branding, for $500 and $199 a month. Individual agent accounts are $49 per month, and volume discounts are available for brokerages. Zapelo CEO Berube is also offering MLS firms and Realtor associations their own branded versions of Zapelo to offer their members a new potential source of revenue. About Zapelo Zapelo, based in Atlanta, Georgia, is the real estate industry's first fully-integrated mobile real estate management system. This cloud-based platform features just the right tools active agents need to manage their business, including CRM, lead generation, transaction management, drip marketing, email, calendar and task tracking, workflow checklists, integrated electronic signatures and shareable document storage. Zapelo offers brokerages one system to reduce operating risk, boost efficiency and improve the overall customer experience. Discover Zapelo online at http://www.zapelo.com.
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How Do You Keep Track of Referrals? Introducing Wise Agent's Referral Tree
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Solving the Lead Generation Dilemma for Real Estate Professionals
Promote Social is a new generation software tool built from the ground up for real estate industry professionals to help generate leads through word-of-mouth referrals. It's a streamlined and digital way for friends to tell friends about the great real estate experience they had with a particular agent or broker. We know that 90 percent of consumers say word of mouth referrals is the leading influencer in their purchase behavior. Promote Social magnifies this for agents, allowing them to get more leads from happy clients. We provide real estate professionals with a cost-effective and proactive way to generate warm market leads. It can be incorporated into all of your daily communication and advertising efforts and it provides in-depth analytics to measure results. Promote Social takes a completely unique approach to social media advertising. Instead of paying for ad space, the software magnifies positive testimonials from clients, spreading the word organically through social media sites to generate new leads and clients. It also provides subscribers with a professional, customizable lead capture page to allow people to connect with the agent online. Because Promote Social uses a business's existing customer's social media contacts, targeting is locally focused and allows for lead capture within the actual community real estate agents and brokers conduct business. "Real estate agents can spend thousands of dollars a month to advertise online without ever hitting their target market," said Lee Moraitis, co-founder of Promote Social. "Traditional online advertising platforms--Google, Facebook, Twitter--have very complex and expensive systems that sometimes require years to master. We wanted to make digital advertising more accessible to agents and brokers without six figure marketing budgets." If you would like more information about Promote Social for Real Estate, visit www.psocial.co/realestate/info. If you would like to schedule an interview with Lee Moraitis, call Jon Shihadeh at 313-778-6260.
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Homes.com® Provides MLS Partners with Significant Value in Traffic and Leads
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Move, Inc. Becomes a RE/MAX Approved Supplier
SAN JOSE, CA, April 22, 2014 -- Move, Inc. and RE/MAX, LLC have announced the signing of an Approved Supplier agreement designed to maximize lead generation and lead conversion for RE/MAX agents, teams and brokers, with the goal of quadrupling an agent's book of business. Move's program, named 4X for RE/MAX, combines multiple Move technology and training solutions into a single, customized solution for RE/MAX professionals. The program focuses on the compounding effect of increasing brand reach, audience acquisition and lead volumes, while simultaneously improving conversion rates to achieve higher volumes of closings and business from past clients and relationships. The theory behind the 4X program is compelling in its simplicity. By putting a greater emphasis on prospecting, quality lead generation systems and sophisticated lead follow-up and nurturing systems agents, teams and brokers could theoretically double the number of prospects they engage with each year. Similarly, conversion of client engagement could double through optimized leads response, cultivation, nurturing and closing methods applied to existing prospects, past clients and relationships. The compound effect could create a "4X" increase in overall business. The customized training program teaches agents to layer the quality lead sources from realtor.com® and TigerLead®, the cultivation power of Top Producer®, and other offerings selected based on the specific needs of each agent. For the first time, agents can leverage the power of these industry-leading products and services together with training and support in a comprehensive program designed for optimal performance. "RE/MAX agents are at a point in their career where they can expertly manage their prospecting and lead generation in parallel. Their challenge is to maximize conversion results within the available time of any given day," said Mike Reagan, senior vice president, Business Alliances at RE/MAX. "Move's 4X program combines training and systems that empower agents to accomplish more with less time and effort." Move has a strong reputation in the real estate community for providing quality leads through realtor.com® and TigerLead® and a powerful lead cultivation system in Top Producer®. "We are proud to be a RE/MAX Approved Supplier and excited to be working with RE/MAX on a program that combines Move's best tools, lead products and training for optimal results," said Ray Picard, executive vice president of sales at Move. "This effort merges the best of our technology with the day-to-day insights of the most productive agents – it's the ideal formula for success." The 4X program emphasizes training and implementation through videos, webinars and one-on-one consulting, based on examples from successful RE/MAX brokers, teams and agents who use Move technology to manage large volumes of leads with healthy conversion rates. "We have worked with RE/MAX in the past and have a strong working relationship –particularly with our technology series," said Max Pigman, a national speaker and technology expert at Move who previously ran a RE/MAX office. "We're already seeing success with the new version of Top Producer®, which is allowing smaller teams to grow by integrating quality leads from remax.com and realtor.com®." The new 4X program takes successful best-practices and adds scalability through formal training and resource integration, with the goal of allowing others to achieve similar results. About Move, Inc. Move, Inc. (NASDAQ:MOVE), a leader in online real estate, operates: realtor.com®, the official website of the National Association of REALTORS®; Move.com, a leading destination for new homes and rental listings, moving, home and garden, and home finance; ListHub™, the leading syndicator of real estate listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps®; TigerLead®; Top Producer® Systems and FiveStreet. Move, Inc. is based in San Jose, Calif.
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Agents Using Community-Sourced Content For Lead Generation
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Is your marketing competitive?
Use this free tool from realtor.com® to get a marketing self-assessment online immediately and then get invited to a webinar that compares your results from thousands of REALTORS® across the nation: Are you spending too much or too little time on prospecting? Are your leads "smart enough" to tell you which customer is likely to move? How does your lead response time compare Is your communications building towards a good outcome? See what the rest of the nation is doing, compare your results and learn what you need to do to compete using the best technology, tools and techniques! Try the Marketing Self-Assessment from realtor.com®
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BoomTown Launches First API With Zillow Tech Connect Program
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Do internet customers buy the property they called on?
We are aware some consumers find a home on the internet and bring the property to the attention of an agent or broker they are already working with. And historically consumers would get interested in a property, call an agent who is associated with the listing, but then move on to a different home while working with that agent. Not every internet search results in a double ended sale for the listing agent. But here is one changing dynamic. The unprecedented increase in consumers finding the actual home they buy, online, by themselves. This happened 11% of the time in 2003. Specific homes are now found by the consumer, online, almost 44% of the time, according to the NAR home buyers and sellers study released in November. A fourfold increase is a milestone, and it may be time to reassess this relatively new skill consumers have developed, (as they continue to get better at it). Capturing the consumer at the critical moment when the home has been found that they might actually buy can be a critical action for the agents who are ready at the right place and the right time. It's one thing if internet inquiries are vague and the consumer is indecisive. It really gets your attention when these buyers are ready to move on a specific house when they call. Watch this video from Rosemary Allison who reports double digit results in selling her own listings. She is normally present on her cell phone and reacts quite quickly to the leads she receives from her listings she markets through the realtor.com® Showcase Listings Solution. It might make you take another look at the double opportunity that could be lurking in those internet leads!
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Craigslist Display Ads are back, Imprev solves real estate’s Craigslist display ad dilemma
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Not All Leads Are Equal
At realtor.com®, we take great care to focus on the outcome for the brokers and their agents when we provide lead solutions. Leads come in all shapes and sizes; and it is not until you back out the intent of the consumer who submitted the lead, that the quality over quantity issue becomes apparent. How ready are they? Where is the consumer in their life cycle? While it is good business to follow-up with all inquiries—at this time of year, the demand seems to be for leads where the consumer is past the research phase and already has a house in mind. If your source of leads is funneling in lots of consumers who are just curious about the state of the market, these potential consumers can convert, but this requires that your agents use good customer relationship practices. Instead of a drip marketing campaign that only sends emails without something personal, that will fall flat. We train with Top Producer® to send auto emails, but filter in lots of personal interactions and references to previous conversations which we store for the agent to refer to. Where is the loyalty? If your leads are being distributed to your agent—and a few others simultaneously, you can argue that this assures that the consumer will get a call. But it can also be uncomfortable for both your agent and the prospective client. We have anecdotal evidence that this hurts lead conversion significantly—from what our customers tell us, and studies done independently by PAA research will back this one up as well. Who answers the phone? Phone leads are great—there is no scrambling to get back to the customer and if done well, an appointment or next step can be produced in a single action. But if your agents have not instrumented a system for sending a personal text when they are busy or capturing the lead on their cell phone, the results can be devastating. When we tested what happens when a consumer reaches a voice mail, only 30 percent left a message. In these cases, we would recommend email leads—or upgrading the systems used to manage the leads the way FiveStreet does it. We offer phone leads and email leads so this is something to consider when every closing makes a difference—especially when your desire is to finish the year strong! To learn more, click here.
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Realtor.com® Launches Program to Handle Phone Leads
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Homes.com and MLS Partners Generate Significant Leads for Brokers and Agents
  NORFOLK, Va., (November 8, 2013) – Homes.com, the online real estate resource and leading provider of enterprise-level solutions for real estate professionals and brokerages, has released six-month results for its first six fully integrated MLS partners. Those partners are MetroList Services, Inc., California Regional Multiple Listing Service (CRMLS), Intermountain MLS, Bay Area Real Estate Information Services, Inc., MLS Listings, Inc., and Houston Association of Realtors. For the six-month period ending October 2013, agents and brokers from these MLS partners received as a member benefit more than: 223 million online impressions for listings 16 million property detail views 167,000 leads "Homes.com is focused on providing quality traffic and leads to brokers and agents in cooperation with our MLS partners," said Brock MacLean, executive vice president of Homes.com. "Our recent recognition in REALTrends 2013 Online Performance Study verified Homes.com as the clear front-runner in quality leads over other national real estate sites, illustrating that not all leads are created equal." "CRMLS is committed to partnering with companies that are aligned with our vision of making a real difference in the day-to-day business of real estate professionals. Homes.com not only adheres to our strict data policies, they also believe that consumers should work with a licensed real estate professional with local expertise, and that consumers should be able to easily determine the listing broker and agent for all listings without confusion," said Art Carter, CEO of California Regional MLS. "Having a direct relationship with Homes.com not only benefits brokers and agents, it also benefits consumers by providing them with accurate and timely listing information and a direct path to connect with a licensed real estate professional." MLS Strategic Partner benefits include: All leads from listings are sent back to the listing agent. Exclusive branding and clear attribution for the listing brokerage and agent on listing detail pages. No competing advertising from other real estate professionals on listing detail pages. Partners can choose to display the MLS Trusted badge, promoting the accuracy and timeliness of the property data. More timely and accurate listing data. Data feeds are updated at least four times daily. Lead conversion tools including: Lead & Contact Manager, Email Campaigns, Task Manager and Calendar, Homes.com MyHomes Profile with Question & Answer Access, the Homes.com Facebook Listing App, and more. "When it makes better sense to buy technology solutions than to build them, we look for partners who have real estate in their DNA. Homes.com has been a proven partner with a variety of broker and agent solutions that our subscribers appreciate," said James Harrison, president and CEO of MLSListings, Inc. "Homes.com also brings us the ability to provide economies of scale to nearly 15,000 northern California real estate professionals who rely on us to support their businesses." REALTrends 2013 Online Performance Study is available here. About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry's first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 12.5 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit www.Homes.com.
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Old-School Tactics Top Online Options as Best Lead Sources for Real Estate
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Take realtor.com®'s Online Lead Generation Survey
Online lead generation is super important. No doubt about it. It takes knowledge, skill and patience. But mostly patience! At the beginning of the year, Steve Pacinelli and Max Pigman created a DVD series that not only showed you, but taught step-by-step how to conquer the internet and break into the world of online lead generation. This year we are looking for your help in creating a new series that will launch you into the next twelve months with renewed energy, strategies and tools and stay WAY ahead of your competition. We invite you to complete this short online survey to help us make this DVD as relevant as possible. All those who complete the survey will be entered into our giveaway (5 winners will be selected) to win a complete set of the new DVD series, valued at $299 each! Giveaway will be held on November 18th and winners will be notified by November 19th. Thanks in advance for your help and lets make 2014 the year online lead generation becomes your domination! CLICK TO TAKE THE ONLINE SURVEY NOW Click here to take survey
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Study: Mobile Real Estate Web Traffic To Overtake Desktop Traffic in Early 2014
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Free White Paper: The Recent Shift in Real Estate Lead Engagement
Real estate lead engagement is evolving faster and faster these days. Not only have lead sources trended away from traditional marketing methods, but the emergence of Web 3.0 has changed the ways in which leads are being generated online. In fact 20% of web leads are now being generated from sources that didn't even exist just four years ago. In this white paper, Delta Media Group marketing experts explore the recent eye-opening trends in online engagement-backed by traffic statistics from over 35,000 websites. Click here to download your free copy About Delta Media Group, Inc. Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents where marketing meets technology, helping clients efficiently grow their businesses from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com.
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Realtor.com®'s Lead Calculator helps you find leads that fit your needs and budget
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How to Become a Top 5% Producer and Income Earner
It's no surprise that 20% of all real estate agents get 80% of the listings and make 80% of the money. The top 5% RULE their market. How would you like to be one of the top 5% of all income producing agents? This means you get massive amounts of listings--a literal non-stop funnel of prospects signing with YOU on the dotted line each and every month. It all starts with a lead, a prospect. Without them, you don't have a business. With some leads, you may close one or two and have some pocket change. With lots of prospects, you have a decent business. With TONS of prospects--and knowing how to get them to list with you--you have a highly lucrative business and a cushy lifestyle. Isn't that where you want to be? On Wednesday, May 29, Hoss Pratt, the number one real estate "Lead and Prospect" coach in the country will be hosting a live 1-hour training to show you EXACTLY how to get 20-30 prospects a month into your pipeline...AND how to get them to say "YES" to listing with you. He'll show you an untapped goldmine that 98% of all agents never even dig into, that's just waiting for the taking. He will show you how to take more listings, and enjoy more freedom by learning how to master these 4 Pillars of Success: Mindset Marketing Systems Conversion Plus, you will learn: How to capture the low hanging fruit in your market A step by step blueprint for dominating FSBO & Expired Listings 5 steps to separate yourself from your competition How to manage your time better than ever before An easy way to double your income every year 4 steps to the "YES" Space is limited, so register now!
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How To Generate More Real Estate Leads Using Home Followup
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Homes Connect: Login Once. Access Everything.
Guest Contributor Homes Connect Says: Are you overwhelmed with all of the tools you need to market your business properly? Do you need a solution now? Well we have the answer…Homes Connect! Finally a marketing platform that allows you to Login Once and Access Everything. Watch the video below to learn more. Receive launch updates and enter a drawing for an iPad and other cool prizes at launch! Enter Here. Homes.com is dedicated to keeping you connected with the real estate industry and supplying you with the tools you need to be successful. Follow us on Facebook and Twitter and stay connected!
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Nearly 75% of Online Generated Real Estate Leads are Lost
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iHomefinder Launches SEO-Friendly IDX/MLS Search
BERKELEY (MMD Newswire) March 16, 2011 -- iHomefinder today introduced iSearch Optima IDX, a new search engine-optimized version of its market-leading real estate property search. By using Optima IDX as part of their websites, real estate agents and brokers can greatly improve their chances of being found by consumers and converting leads into valued clients. Moreover, Optima IDX is easy and engaging for consumers to use, compelling them to return time and again. Many real estate professionals know that search engine optimization (SEO) is important because the vast majority of homebuyers begin their home search process on the Internet, most starting from a search engine like Google Web Search™ or Bing™ search. This makes it critical that a real estate website's content be fully discoverable by search engines; Optima IDX ensures that property listings are found and fully indexed by search engines. Optima IDX pages are designed and coded to facilitate search engine discovery and indexing, including the use of universal resource locators (URLs) with full property address details and enhanced listing information. Optima IDX also makes it easy for consumers to share listings across their social networks with Facebook and Twitter integration, expanding a real estate professional's ability to generate word-of-mouth promotion and further improving SEO. Some of iHomefinder's key web design partners are already raving about Optima IDX. "I love the usability of the Optima interface and its focus on lead conversion," said Josh Galvin, Owner of Tizish, a prominent real estate website design firm. "This definitely stands out above other IDX systems that load their systems with marketing features at the cost of usability and lead generation, which are really what we need from an IDX system." Optima's usability features include a unique new multi-city selection interface, expansive property photographs, and a wealth of page customization tools that web designers can leverage. Optima IDX extends iHomefinder's reputation for superior lead generation. Proven marketing tools such as listing alert emails, the consumer property organizer, and showing request forms have been honed for even better usability. In addition, iHomefinder has added a new suite of consumer engagement tools, including Walk Score®, Great Schools™, and Google Maps™ Street View. These engagement tools help ensure that real estate websites with Optima IDX not only attract consumers and keep them coming back, but that consumers are compelled to reach out to the real estate professional using these effective tools on their website. "iSearch Optima IDX is the fruition of iHomefinder's fourteen years of experience in the online real estate space, serving thousands of brokerages and agents," said Alon Chaver, CEO of iHomefinder. "Optima's SEO capabilities and social media integration build upon the WordPress and mobile IDX innovation we've recently rolled out, keeping our clients at the forefront of online real estate technology." iSearch Optima IDX fits best in websites with a 720 to 750 pixel-wide container, making it perfect for WordPress applications and websites with a vertical navigation bar. The new product is a free upgrade for all existing iHomefinder customers. A demonstration website using Optima IDX can be viewed at http://www.anyhomesrealty.com/optima. To learn more about Optima IDX, please visit http://www.ihomefinder.com/optima.cfm. About iHomefinder, Inc. iHomefinder, Inc. is a leading national provider of hosted online property search technology, serving thousands of real estate brokerages and real estate professionals in every major U.S. market. Using the IDX standard, iHomefinder displays timely and accurate MLS content in full compliance with the local rules of over 150 MLSs. iHomefinder also provides MLS licensing, compliance and technology services to hundreds of web design and online marketing companies, as well as brokerages, technology vendors, Associations, and MLSs. Privately held and headquartered in the San Francisco Bay Area since 1997, iHomefinder maintains collaborative relationships with hundreds of innovative companies serving the real estate industry. Learn more at http://www.ihomefinder.com.  
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Housing Trends eNewsletter Helps Agents Generate Leads
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