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Homes.com Fine Tunes Listing Detail Pages to Create More Leads for You
Homes.com is committed to your success and we're always looking for ways to attract more high quality leads for your business. With that goal in mind, we've recently upgraded the listing detail pages on Homes.com. These pages now have more contact forms in easier to locate positions to make it simpler for buyers and sellers to request information on the property they're in love with. What's New Simpler Forms – In the past, we listed the listing agent as well as up to three advertising agents on the main contact form at the top of the listing details page. Now, we've removed all agent names, photos, and phone numbers from the contact forms. This makes the forms easier to understand and has, so far, proven to increase the number of buyers and sellers filling out the form. More Contact Options – We've added additional ways for buyers and sellers to reach out to agents on the listing details page. In addition to the primary contact form, which will remain in view as users scroll down the page, buyers and sellers can contact an agent from the Local Experts section, a call to action in the Home Details section, through the Schedule a Tour tool, and in the Similar Homes section of the page. On mobile devices, "Call Now" and "Request Info" options remain at the bottom of the page so leads can easily reach out to an agent. Direct Connect #s – Having too many phone numbers on the listing detail pages confuses buyers and sellers who want to find out more about a specific property, so our listing pages now offer just one phone number at a time on the primary lead form. This number will be rotated based on an agent's share of Local Connect advertising for the zip code. Any leads coming through this Direct Connect phone number will go directly to the agent and be exclusive opportunity for that advertiser. Local Experts Section – Agents using the Local Connect advertisements now receive special exposure in the Local Experts section of the listing details page. Up to three subscribing agents will have their name, phone number, photo, and a link to their agent profile. If the Local Expert also subscribes to Preferred Listings or Lead Concierge, the corresponding badges will also display under their name. Schedule a Tour– It's easy to fall in love with a listing online. When that happens, buyers want to schedule a tour as soon as possible. We've made it easy to request a tour with this new tool. It offers a variety of times buyers can request a showing and sends that information over to the advertising and listing agents for follow up! Homes.com is always looking for ways to generate more high quality leads for real estate agents, but no matter one thing never changes at Homes.com is our position that the leads your listings generate should always go to you. As such, every time a lead form is submitted on your listing, you will get that lead. To learn more about how Homes.com's advertising opportunities can benefit your business, click here. To view the original post, visit the Homes.com blog.
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How to Get More Leads from Homes.com
You can never have too many lead generation sources, and your Homes.com account comes with a variety of ways you can generate and convert extra leads. Check out this list of 8 free, quick, and easy ways you can leverage your Homes.com account to generate more leads for your business. Homes.com Profile As one of the top listing portals in the United States, Homes.com's agent directory is a crucial marketing tool for real estate agents. Simply login to access your existing account. From there, add your photo and update your profile to help buyers and sellers get to know you and feel confident reaching out to you with their business. You can update your contact info, bio, social links, coverage areas, and office info through your dashboard's profile. Coverage Areas In your profile section, you can expand your business's reach by choosing up to five coverage areas. These are the cities you do business in (or would like to expand into) and will determine which agent directories you will show up in on Homes.com. While free coverage areas are limited to a max of five cities, you can purchase Local Connect and City Sponsor ads wherever you hope to attract business. Leads & Contacts The Leads & Contacts section of your dashboard is packed with tools to help you convert your contacts into clients. Get started with this free CRM by importing your leads via csv file or setup automatic lead imports from other lead services. Once you've consolidated your leads, make use of the free Buyer Profile tool to jot down important notes and facts about your contacts and their housing needs, transaction timeline and more. This will ensure you'll know who you're talking to and what they need when leads who are further down the funnel or who you worked with years ago come get ready for a new real estate transaction with you. Listings Showcasing your current listings is an important part of finding new buyers and sellers. Make sure your listings are importing over to Homes.com in the Listing Manager of your dashboard. To add or remove an MLS from your listing sources, click the Listing Source Setup in your listing manager. If you would like to learn how to get preferred listing status on your listings, click here. Email Marketing One of the best parts of having a Homes.com account is the email marketing center. Here you'll find dozens of pre-made, editable drip email campaigns you can enroll your leads and contacts into. The Email Marketing center also includes a free monthly newsletter you can send out, bulk email tools you can use to contact many contacts at once, and an email library you can draw from for individual marketing messages to clients. Looking for more ways to build your business through Homes.com? Check out our full range of products and advertising services here. We also sponsor the Secrets of Top Selling Agents brand which offers a free monthly webinar with one of real estate's top trainers, coaches, or agents. Be sure to register for the next webinar for the latest marketing and sales strategies! To view the original post, visit the Homes.com blog.
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W+R Studios Announces Cloud Agent Suite Will Be Free to Try Until 2020
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Homes.com and IXACT Contact Integration to Provide Real-Time Lead Generation and Conversion Tools for Agents
IXACT Contact, a leader in real estate CRM and marketing automation, announced its integration with Homes.com, a top consumer real estate resource and leading provider of advertising solutions for real estate professionals. Focusing on real-time data processing, this partnership will enable IXACT Contact customers to acquire and convert potential leads directly through the Homes.com website. Through its search portal and extensive product inventory, Homes.com has been helping real estate agents connect with local buyers and sellers for over 25 years. "We're excited to have Homes.com as one of our integrated partners for incoming leads. Sending new contacts into our database in real time increases the chance to convert that lead into a client," says Rich Gaasenbeek, IXACT Contact's Co-Founder and EVP. Through its Homes.com Connect platform, Homes.com collects early-stage transaction information when properties are listed for sale and as consumers interact with real estate professionals in the home search process. IXACT Contact helps agents convert leads into clients, maintain relationships with current and past customers, manage their spheres of influence, and encourage repeat transactions and the referral business that most real estate agents depend on. Pairing with Homes.com's lead generation and advertising solutions, IXACT Contact's automated marketing tools and email campaigns will streamline the conversion of prospects into buyers while maintaining high referral and retention rates. "At Homes.com, we're committed to connecting real estate professionals with the highly engaged consumers who visit our site. The API integration with IXACT Contact gives our advertisers quick and easy access to manage those incoming leads" said Andy Woolley, Homes.com Vice President of Industry Development. "Speed to first contact is critical in the lead conversion process, so avoiding duplicate data entry offers a big win to our shared customers." For more information about Homes.com marketing services visit marketing.homes.com and for more information about IXACT Contact visit www.ixactcontact.com. About IXACT Contact IXACT Contact® is a next-generation real estate CRM and marketing automation system that is changing the game. IXACT Contact provides a wide range of business-building features and capabilities, including an intelligent Dashboard, automated Keep in Touch call reminders, an automated monthly e-Newsletter, automated lead capture and nurturing, Google Sync, agent websites, Goal Setting and Tracking, and so much more. It is easy to use and setup, especially with our Concierge Setup Service. It is the virtual assistant agents need, and the marketing support they crave. With its robust CRM and fresh, relevant content IXACT Contact helps agents to do more with greater efficiency, affordability, and confidence. Learn more at ixactcontact.com. About Homes.com Homes.com is a division of Dominion Enterprises that offers today's demanding homebuyers, renters and those somewhere in between, a simply smarter home search. With smart search features like Homes.com Snap & Search, home shoppers now have a more personalized and conversational way to search for their next home. Since its launch over 25 years ago, Homes.com offers real estate professionals' brand and property advertising, search engine marketing, and instant response lead generation to help them succeed online. For more information, visit Homes.com.
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ReferralExchange Releases Directory of Real Estate Lead Sources
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Equifax responds to the needs of real estate agents with Lead Accelerator
New solution helps real estate agents prioritize prospects, estimate income, property value and propensity to buy ATLANTA, July 18, 2019 -- According to the National Association of Realtors, seven in ten home buyers select the first real estate agent that connects with them. To help real estate agents quickly and intelligently connect with potential buyers, Equifax, a global data, analytics and technology company, today introduces Lead Accelerator™, a new solution designed specifically to help agents become the first contact for prospective home buyers. "If 79 percent of Millennials use their phones at least three hours a day*, you can guarantee they will expect a technology-driven home buying experience that is fast and intuitive. In order to meet this demand, real estate agents need sophisticated data and analytic tools at their disposal to move at lightning speed," said Tyler Sawyer, vice president of rental and real estate, Equifax. Lead Accelerator leverages proprietary data and analytics to provide lead-specific insights via three unique modules: The Personal Wealth module provides real estate agents with anonymized insights of a lead they have not previously met in addition to an overview of the lead's likely financial capacity and estimated household income. Also, the Personal Wealth module includes visibility into the household economics, further helping real estate agents differentiate leads, match offers and deliver relevant marketing messages. The Property Value module uncovers property data to determine whether a lead is likely an existing property owner or a prospective first-time home buyer. For existing property owners, additional data is provided relative to property value, time-in-home, home equity and other property attributes indicating a buyer's estimated financial health. The Propensity Score module identifies the likelihood that a lead will purchase a home within the next six months. Likewise, real estate agents can prioritize similar looking leads based on those most likely to convert and determine a preferred approach to contact. For more information on Lead Accelerator, please visit: https://www.equifax.com/business/lead-accelerator/ "Lead Accelerator enables real estate agents to qualify leads faster using data to make prioritization decisions; utilize the propensity score to help understand a lead's transaction likelihood; and convert more leads to closed deals by identifying and prioritizing top lead clusters, connecting the right buyer to the right home," added Sawyer. In an internal analysis of the solution, Equifax found that the top 10 percent of the propensity scores captured between 2.4 to 4 times more mortgage applicants than a randomly selected sample of equal size. As a result, real estate agents can expect improved productivity and a reduction in time spent with leads by as much as 75 percent. About Equifax Equifax is a global data, analytics, and technology company and believes knowledge drives progress. The Company blends unique data, analytics, and technology with a passion for serving customers globally, to create insights that power decisions to move people forward. Headquartered in Atlanta, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 11,000 employees worldwide. For more information, visit Equifax.com.
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Constellation Real Estate Group Acquires offrs.com
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CVR MLS Launches New Technology to Help REALTORS Generate Leads Online
SavvyCard for Real Estate provides every CVR MLS REALTOR with a Progressive Web Application (PWA) for themselves and each of their listings to easily generate new leads for their business. RICHMOND, VA. -- Central Virginia Regional Multiple Listing Service (CVR MLS) and SavvyCard, a member of the CoreLogic Alliance Network, launched the SavvyCard for Real Estate consumer engagement platform this past Tuesday, March 5th. CVR MLS member REALTORS receive SavvyCard for Real Estate accounts at no cost. Realtors can use "SavvyCards" to provide value to consumers and generate leads by marketing their services and listings online through email, text, Google search, and social media. SavvyCards are progressive web apps created for both Realtors (Agent SavvyCards) and their listings (Property SavvyCards) by the SavvyCard for Real Estate platform using CVR MLS data. SavvyCard leverages the valuable relationships in a Realtor's personal and professional contact network, and the contacts in their customers' networks, as well. Realtors and Brokerages who have integrated SavvyCard into their daily routine have reported beneficial results. "SavvyCard is the best Real Estate tool I have. In fact, I am closing on a property this weekend because of it. I also love that it reports referrals back to me. This is how I got my last customer," noted regular SavvyCard user Lee Childress, a Realtor with Premiere Homes Group. Broker Tim Gupton of Realty One agrees. "To be able to text someone a tool with an integrated MLS search right to their phone is a great way to keep them locked in with me as their agent. The ability to have a home seller share their listing to their circle of friends reaches a whole new level of clients for me through social media." "SavvyCard for Real Estate has been designed to make it simple for consumers to connect with trusted Realtors," notes SavvyCard CEO David Etheredge. "It aggregates important information and tools in one place, does not display distracting advertising, and makes it easy to share information to other people. This creates more leads for Realtors and gives the customer a better overall experience." CVR MLS Realtors are welcome to contact SavvyCard to learn more about SavvyCard for Real Estate and sign up for free training at SavvyCard.com. A general version of the product (SavvyCard for Business) is also available for non-real estate users. About SavvyCard SavvyCard® is a platform that aggregates industry data to create Progressive Web Applications for thousands of businesses and products at minimal cost. SavvyCard PWAs are used by businesses to automate many marketing activities and generate high quality / low cost leads from their digital and social media spheres of influence. For more information on SavvyCard, visit SavvyCard.com. About CVR MLS The mission of the Central Virginia Regional Multiple Listing Service (CVR MLS) is to provide users (REALTORS®) with the resources and services they need to conduct ethical, professional, and profitable businesses. CVR MLS covers 16 jurisdictions and has approximately 6,000 users. About the CoreLogic Alliance Network The CoreLogic Alliance Network is a curated selection of third-party solutions that build upon and complement CoreLogic real estate products. For more information please visit: https://www.corelogic.com/landing-pages/alliance-network.aspx
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ReferralExchange Brings Expert Real Estate Agent Matching and Referral Service to Canada
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ReferralExchange Launches LIVE Product to Help Agents Maximize the Value of Real Estate Leads
New Service Makes Lead Verification Simple and Easy so Agents Can Focus on Clients San Francisco, California, January 23, 2019 -- ReferralExchange, the leader in real estate referrals, has expanded the company's referral offerings with ReferralExchange LIVE, a service that helps agents make the most of their network by verifying and qualifying contacts acquired through their third-party lead generation efforts. The service makes it easy to see at a glance which contacts should be pursued. After the verification process, agents can decide whether to work the leads themselves, or have ReferralExchange either qualify or refer them on their behalf. "ReferralExchange network members told us that they were 'drowning' in leads from third party sources and one of their biggest challenges was identifying which ones were truly interested in transacting," said Scott Olsen, CEO of ReferralExchange. "We have used the power of our data science combined with our well-trained outreach team to support the lead-to-close process — helping agents manage their business at all points in a lead's lifecycle -- with much less stress and aggravation." Many agents purchase third-party leads but aren't always able to spend the time developing these contacts to their maximum value. By saving agents the first steps of lead verification, ReferralExchange LIVE enables agents to immediately hone their focus. For those who want to have leads developed or referred, ReferralExchange seamlessly works as an extension of an agent's brand, giving every agent the benefit of a licensed professional at their service to further qualify and nurture leads. ReferralExchange consistently closes three times the national average of leads because it combines proprietary data science with the power of a well-trained team who make over five million calls each year. This service gives agents more time to build relationships and serve clients. ReferralExchange LIVE has three primary components: Lead verification: ReferralExchange uses proprietary scrubbing technology to quickly figure out which of an agents' third party, raw leads are real and which are not. Lead readiness: ReferralExchange's licensed customer service team calls leads using a proven system that qualifies them and determines their readiness to transact. A live transfer sends them directly back to the agent via phone. Lead transaction: Once a lead has been verified as real and ready to transact, the agent may decide whether or not to complete the deal themselves, or refer it to ReferralExchange's network. ReferralExchange has over 25,000 experienced agents around the country. "We've designed this system for maximum flexibility and control," added Olsen. "It augments an agent's existing lead generation programs and the agent can decide how they want to handle each lead." About ReferralExchange ReferralExchange, the nation's top real estate referral company, is dedicated to creating great real estate experiences between real estate professionals and customers. Founded in 2005, ReferralExchange has built an invite-only network of over 25,000 top-performing Realtors. In 2018, the network created over 250,000 agent-to-consumer matches. Learn more at www.referralexchange.com.
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Think an Agent Website Doesn't Produce Leads?
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[Free Download] 10 Staging Tips to Make Your Listings Stand Out This Fall
No matter when a homeowner lists their home, some principles of staging hold true. Most houses will benefit from having neutral wall colors, rather than vibrant or bold colors. The house should be clean, decluttered, and odor free. However, once these basic staging needs are taken care of, you can go a step further and add some personalization to make the home stand out. This free fall staging handout is a great resource to share with your clients. It has ten tips to make their home look, feel, and smell great this fall. Download your free handout here, then add your contact information at the bottom and start sharing it with all of your listing leads. To view the original post, visit the Homes.com blog.
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News Corp Agrees to Acquire Opcity
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Homesnap Delivers 1 Million Free Leads for Agents
Broker Public Portal partner uses app, website to drive consumers to agents ROCKVILLE, MD, July 10, 2018 -- Homesnap, the industry-endorsed national home search platform, today announced that it has sent over one million free leads to listing and buyers' agents. These leads are shared by Homesnap to help real estate agents build their brand and connect with potential clients. Homesnap is the public-facing brand and the technology powering the Broker Public Portal, the national home search platform launched by brokers and MLSs to provide an industry-friendly alternative for home searchers. When consumers click on listings they see on Homesnap, they are sent directly to the listing agent for that home, rather than to an agent who has paid to advertise on that listing. More than 145 MLSs across the country representing over 875,000 real estate agents share their listings on Homesnap, giving the platform a nationwide footprint. Homesnap also shares free leads from inquiries on properties that are not for sale. "Five years ago, a small group of brokers and MLS executives got together and created the Fair Display guidelines for public facing websites. The core belief was two-fold: listing agents shouldn't have to pay referral fees for leads generated by their own listings, and the buying public shouldn't be steered away from the listing agent and towards an agent whose only knowledge of the property was that it was in a zip code they had purchased," said Jon Coile, CEO of Champion Realty in Maryland. "With the Broker Public Portal, the vision of fair access to the MLS listing inventor for the public, and free leads to agents, has become a reality a million times over. This is an excellent example of brokers, Realtors and the MLS working together in partnership to deliver a better solution to the buying public while remaining fair to everyone," Coile added. Homesnap President and Co-founder Steve Barnes explains, "The philosophy of the Broker Public Portal with Homesnap is to provide consumers with accurate, real-time data straight from the MLS, and to connect potential buyers with the agents representing the homes they are interested in. Our best-in-market technology, combined with our adherence to Fair Display Guidelines, sets us apart from our competitors and gives agents and consumers a platform that they can use together to find the right home. Hitting a million leads demonstrates the significant positive impact that Homesnap has had on the industry." Homesnap is available to agents and consumers on the web and on iOS and Android mobile devices, including Apple Watch and Apple TV. Homesnap provides agents with a mobile productivity app, Homesnap Pro, which enables them to access their confidential MLS data and serve clients wherever they are. Homesnap also offers premium software and automated marketing products for agents that allows them to create, run and optimize their advertising on Google, Facebook, Instagram, and Waze. More than 200,000 ad campaigns have been run by agents on these platforms using Homesnap since 2016. About Homesnap With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. The industry-endorsed Homesnap platform leverages real-time data from 145 MLSs to empower millions of consumers each month with a superior home search experience, while providing over 75% of U.S. agents with access to powerful mobile tools that automate their work and accelerate their success. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and the Homesnap national home search portal, a joint venture with the industry-backed Broker Public Portal, the integrated Homesnap platform is transforming the industry by bringing real-time to real estate. More information can be found at www.homesnap.com  and www.homesnap.com/bpp. About Broker Public Portal Broker Public Portal, LLC is a collaborative effort owned and operated by real estate brokerages and MLSs to deliver with Homesnap a better home search experience defined by simplicity, integrity and common sense. Homesnap provides the same comprehensive, real-time data directly from the MLS used by real professionals, the people who sell homes, not ads. Broker Public Portal with Homesnap follows industry-defined Fair Display Guidelines; there are no display ads from other agents or brokers on one’s listings, and all inquiries are sent to the listing agent or broker for free. More information can be found at www.brokerpublicportal.com and www.homesnap.com/bpp.
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Realtor.com Leads Are Ready to Go
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Team Strategist Mike Hogan on Online Leads vs. Prospecting and Farming
What's the difference between online lead generation and offline prospecting? A 97 day average for online leads versus 12 months of waiting for offline leads, according to real estate team strategist Mike Hogan. In this video, Hogan also shares how the limited amount of FSBOs and expireds caused a shift in strategy for his team. Watch the video to learn more!
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Elm Street Technology Announces Acquisition of Agentjet
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How Advertising Your Listing Earns More Listings
Win more listings by marketing your current listing. What's that mean? Your marketing efforts do more than just promote a given listing, they contribute to the long-term growth of your business. That may sound a little convoluted, so let's break it down. Win a listing, market that listing, impress your clients, grow your sphere, win more listings. Facebook is the largest social media network, with a higher user count than the population of China. Using the network, you can quick reach tens of thousands of people, inexpensively. Now imagine showing your client that you put their listing in front of that audience. The truth is, ads boost client satisfaction, which increases repeat and referral business. Of course, advertising your listing will help to sell the home quickly, as it will be exposed to thousands of people. However, there's more to it. Your marketing is no good if your client doesn't know about it. Your clients want to see that you're a digital-savvy agent who is going the extra mile to get their home sold. Digital advertising can be time consuming and frustrating to navigate though. The complicated process was built for digital marketers, so it can be a huge burden for busy agents. We created Advertise Your Listing to make promoting your listings on Facebook a breeze. Agents can advertise a listing on Facebook in just five minutes, by following three easy steps, directly from their Moxi Works account. Sound easy? It is. You can easily up your marketing game, without dedicating extra time or investing in training. Do you need to be a social media marketing expert? No. Do you need to have a Facebook business page? No. Do I need to connect it to my personal Facebook page? No. In addition, you get to select your own budget, target audience, and the duration of the campaign. Since it's part of your Moxi Works account, your MLS data is integrated, which means when you go to start a new ad, you select your listing and all of the information and images auto-fill. Just swap out photos or adjust text as you see necessary. When you use Advertise Your Listing, automated reports are sent directly to your clients (you can even change the settings to select how often you'd like them to receive reports). Your clients will see the effort you're putting in and appreciate that you're going above and beyond. At the end of the day, it's all about making your clients happy because, in turn, it'll grow your business. Why should you be expanding your pool of repeat and referral business? In today's competitive market, sphere selling is gaining importance each and every day. When you nurture a sphere that leads to repeat and referral business, you are able to rely less on low quality purchased leads. Sounds ideal, doesn't it? Click here to learn more and try Advertise Your Listing! To view the original post, visit the Moxi Works blog.
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Metro Brokers Rolls Out SmartZip's Comprehensive Suite of Home Seller Analytics, Predictive Marketing and Referral Solutions to its Brokers and Agents Across Colorado
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iHomefinder Launches Sales and Marketing Platform for Real Estate Pros
ONE Consolidates CRM, IDX, Website, and Lead Generation BERKELEY, Calif., Nov. 16, 2017 -- iHomefinder, a leading provider of solutions for real estate professionals, announces the release of iHomefinder ONE. ONE is a comprehensive sales and marketing platform for agent teams and brokers, enabling them to attract leads to their online properties, engage and nurture leads with relevant content, manage agent pipeline activity and convert leads into home buyers and sellers. With integrated CRM, IDX, website and lead generation, ONE provides unprecedented visibility and accountability for real estate professionals. "With the continued growth in agent teams and the success of boutique brokerages, there's never been more demand for fully integrated solutions designed to help grow their business," said Brett DeSchepper, President of iHomefinder. "ONE offers agent teams and brokers the ability to optimize lead flow, understand agent performance and manage the entire pipeline." iHomefinder ONE gives real estate professionals a consolidated business dashboard that includes an all-encompassing view of the business from lead generation through transaction closings. ONE offers agent team leads and brokers complete visibility into the marketing and sales pipeline which, in turn, informs decision making. ONE also allows teams to increase efficiency and collaborate via a team calendar, action plans, and task management dashboard. To learn more about iHomefinder ONE or our other products, visit ihomefinder.com. "We're excited to lead this innovative approach to the business of real estate," said Jamie Clymer, CEO of FRONTSTEPS. "Business-minded agents can implement best practices and view the calculated return on investment." ONE features include: Dashboard with graphically displayed analytics Insight into buyer activity including price range, search history, buying interest level, and closure target date Multi-user solution provides complete visibility into your team's performance with team accountability tools and intelligent lead distribution iHomefinder, a wholly-owned subsidiary of FRONTSTEPS, is a leading provider of real estate IDX, websites, lead generation and CRM solutions. iHomefinder powers thousands of real estate websites and partners with hundreds of web designers. The company also maintains trusted relationships with over 400 Multiple Listing Services (MLSs) across the U.S. and Canada. Learn more at http://www.ihomefinder.com.
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Danny Rebello discusses 2-5x ROI through systems and attention to detail
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Time for Teachers, Time for Books, Time for New Leads! Here's How.
There comes a point every year when the stores fill up with book bags and crayons and you know it's time to start thinking about the kids going back to school. As a real estate agent, a well-timed back-to-school marketing campaign is a great way to put your business in front of possible home buyers and sellers. If you're wondering what you can do for a back-to-school campaign, consider compiling and digitizing each school and grade's supply lists and sharing them socially or on your blog. If you want to do more, try organizing a school supplies drive asking people to drop off school supplies at your office or hosting a teacher's appreciation event through which you can build connections with teachers and administrators. Whether it's taxes coming due, kids going back to school, or the new year, there is always something happening. If you aren't sure how to start and run a marketing campaign, we've got you covered! Click here to download a free copy of the Holiday Marketing for Real Estate eBook. It will walk you through the steps of setting up a marketing campaign as well as teach you how to track your results for measurable success. To view the original post, visit the Homes.com blog.
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Realtor.com® Hosts Annual Results Summit with Focus on Agent Productivity
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Chime Unveils AI-Enabled Smart Dialer and Drone Technology to Keep Real Estate Agents Ahead of the Curve
Chime is also celebrating its first anniversary after a year of expansion and growth SAN FRANCISCO, Aug. 8, 2017 -- Chime Technologies, an operating system for the real estate industry, announced two new major innovations today along with its one-year anniversary. The launch of these game-changing features—an AI-enabled smart dialer and a fully autonomous drone—reflect Chime's journey to become a complete operating system that transforms the business of doing real estate by integrating innovative technology in new ways. Chime set out to create an operating system that contained everything real estate professionals needed to seamlessly run, and grow, their business. Through conversations with agents, brokers and coaches, Chime realized that one of their biggest challenges was dealing with too many, disparate, and unconnected solutions, which ended up creating more work rather than less. In August 2016, Chime launched an all-in-one real estate platform that offered real estate professionals a powerful lead generation and CRM solution, enabling them to launch marketing campaigns, track leads' activities, build customer relationships, and seamlessly manage teams, anytime, anywhere. Over the past year, Chime has continued to evolve and expand the platform to address the full spectrum of agents' needs. The company now has clients in all 50 states. "Chime has evolved as the needs of our customers have evolved," said Matt Murphy, Chief Marketing Officer of Chime. "We are bringing the industry to where it should be, while also giving it a run for its money. We always try to stay one step ahead and our clients love that we are constantly pushing to deliver cutting edge in real estate technology." The AI-enabled smart dialer, named Belle, isn't just a utility, but also serves as an intelligent companion that enables quick performance and limited downtime between calls. Agents simply select a list within Chime and push it to the dialer. They can then quickly dial prospects with just one click, add notes, do follow-ups, schedule appointments, and send texts or emails from within the tool. The AI overlay means the smart dialer is imbued with Smart Scoring that dynamically scores leads as well as Smart Lists which form in the dialer based off relevant and important actions that an agent needs to accomplish that day. As prospects interact and engage with the system—opening property alerts, reading emails—Belle adjusts the lead's scores and adapts scripts and follow-ups in real-time, based on quality and intent of the lead, to have the maximum impact. Chime is the first company to do this in the real estate space. "Belle combined with Chime is a killer product combination for teams and brokerages," said Murphy. "Our goal is to provide a productivity suite that empowers agents and brokers with all the tools they need to close more deals, and these features take smart dialers to the next level." Chime's second new feature provides drone technology that has the potential to superpower open houses and listings. Chime has the exclusive U.S. real estate distribution rights with Simtoo, the creator of the Moment drone for aerial photography. The Simtoo drone is tiny, with four small blades that are covered so it can fly indoors, and strong battery life, which allows it to fly for over 10 minutes. The drone travels autonomously and comes equipped with facial recognition technology, so agents don't have to worry about navigating it through properties. Chime has developed a powerful software layer for the Simtoo Moment drone, enabling agents to give virtual tours of homes, and focus on providing the best experience possible for people over the Internet. The drone footage live streams directly to a Facebook page or listing-specific site, so interested buyers can watch from anywhere. "Livestreaming is a fundamental innovation that will transform real estate," Murphy said. "By launching this drone feature, Chime is at the forefront of this transformation." While they are a critical part of the real estate process, open houses can be inconvenient. They are displacing for sellers, who have to leave their homes, keep them pristine over time, and put away valuables. They can also be a nuisance for buyers, who may be short on time or live out of the area. With a virtual open house, none of that needs to happen. Agents can spend an hour doing a virtual tour and then share that footage with interested buyers. Chime's drone feature saves time and money for agents, sellers and buyers alike. "Real estate teams such as the Boyenga Team, Climb Real Estate Group, EXIT Realty and Tru Realty are switching to us because we have proven our innovation cycle—how fast we can push code, how far and how quickly we've evolved in such a short period of time," adds Murphy. About Chime Chime is an operating system for the real estate industry. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-342-9698, or visit www.chime.me.
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Onboard Informatics Launches Powerful New Automated Valuation Model Designed for Millennials
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The Moxi Cloud Adds Offrs to Its Ever-Growing Open Platform
Offrs joins the cloud platform with their high-quality seller leads July 5, 2017 – Seattle, WA – Moxi Works adds Offrs, a seller leads service, to their open platform, the Moxi Cloud. At Offrs, they identify over 70% of the homes that will sell in the coming year using predictive analytics. Now integrated with the Moxi Cloud, seller leads are automatically placed into the Moxi Engage CRM and are noted that they are sourced from Offrs. Mike McHenry, VP of Channels and Partnerships said, "Together with Offrs, Moxi Works delivers agents new listing opportunities every month. Quality seller leads are discovered and nurtured by our lead generation partner Offrs, then seamlessly integrated with Moxi Engage, providing agents highly valued listing referrals coupled with an automated follow-up process. The team at Offrs have been awesome to work with as we integrated our solutions." Offrs delivers quality leads by conducting an in-depth analysis of the data that then predicts when people will sell. This data is presented to the agent via their "Territory." Each agent chooses a Territory which includes details on every property or property owner, including mailing address, email, phone number, and a predictive seller score that is updated each month based on thousands of various data points. Agents can get their own territories by choosing a zip code. They receive a monthly report that pertains to their territory, showing the likely sellers in said zip code. Rich Swier, Co-Founder at Offrs said, "Our partnership with Moxi will bring best-of-breed lead generation and nurturing to agents and brokers. We are excited to continue our mission of bringing more value to the real estate community." McHenry added, "The reality is, 75% of homeowners choose the first agent who contacts them to list their home. Getting to sellers first is a major advantage to agents using Offrs." Offrs markets to the predicted sellers via email, on-line targeting, direct mail, and call targeting to generate a lead. The leads are then contacted and qualified before being given to the agent in the Moxi Works open platform, the Moxi Cloud. About Moxi WorksMoxi Works is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. Moxi Works' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With Moxi Works, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at moxiworks.com. About OffrsOffrs was founded in 2013 by a real estate agent and mathematician who saw a massive gap in the real estate industry between the real estate agent and the next listing. Their mission is to build solutions that drive the Real Estate Office of the Future. From big data to predictive analytics, Offrs want to empower their customers with innovative products. They service and generate leads for over 5,000 Real Estate Agents across the United States. Discover more info at offrs.com.
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Kick Back, Relax, and Watch Your Business Grow this Summer!
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Realtor.com and United® Real Estate Align for Broker and Agent Success
Franchise signs first third-party portal collaboration combining custom solutions with training and support SANTA CLARA, Calif., June 6, 2017 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., announced today a strategic agreement with real estate franchise United® Real Estate to offer a customized solution package for brokers and agents to help optimize performance and generate powerful results. The relationship with realtor.com® is the first and only third-party portal alignment for the standout franchise, best known for its innovative 100-percent commission brokerage model. United encourages brokers and agents to invest their marketing spend according to their individual needs, and offers a host of preferred third-party solutions from hand-selected providers who meet its rigorous standards for quality and value. "We are highly selective when it comes to the relationships we establish on behalf of our agents and brokers," said Peter Giese, president of United Real Estate. "Since launching this program earlier this spring, participating brokers are reporting that their lead-gen system investments with realtor.com® are really paying off - helping them to recruit, retain and secure more closed transactions. This offering combines solutions we trust with training to help agents incorporate them into their daily practice, and it's generating the results we're all looking for – we couldn't be more pleased." The solution set includes premium branding and digital advertising, enhanced listing marketing, and lead generation and response services in addition to tailored education and training to help agents and brokers use the tools to most effectively achieve the best outcomes. "We are extremely excited to be working with United Real Estate to offer the most powerful set of tools available to the marketplace along with the training and support to help their agents and brokers use them to their full potential," said Ray Picard, executive vice president at realtor.com®. "This is a powerful example of the level of innovation that a franchise can pursue in taking the best of what's available and building an environment in which its agents and brokers can achieve the best outcomes for their business. We are delighted to be collaborating with United, which shares our values for quality, efficiency and effectiveness." Launched in 2011, United Real Estate is a division of United Real Estate Group, representing more than 2,700 agents across more than 60 locations. To learn more about professional offerings from realtor.com® and Move, visit the company online at marketing.realtor.com. To learn more about United Real Estate's franchise opportunities, visit GrowWithUnited.com or call 888-960-0606. About Move, Inc. and realtor.com®Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV], provides unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals. The Move network includes realtor.com® as well as Doorsteps®, Moving.com™ and SeniorHousingNet℠, and offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world. Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by Move under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®. About United Real EstateUnited Real Estate – a division of the United Real Estate Group – was founded with the purpose of offering solutions to the challenges facing agents in the residential real estate brokerage industry. Providing the latest training, marketing and technology tools to both agents and brokers under a 100-percent commission strategy, United Real Estate makes it more profitable for an agent to sell real estate and for real estate brokers to leverage a complete system to better grow a successful, thriving real estate brokerage. Named as a "frontrunner" in the real estate industry in 2013, "part of the next generation of real estate brokers" in 2014, as well as being listed in the "Power 200 Most Influential" in 2015, 2016 and 2017 by the Stefan Swanepoel Power 200 TRENDS Report, United Real Estate has more than 60 offices and over 2,700 agents. Through a worldwide franchise solution, United continues to rapidly expand and was named to the Inc 5000 fastest growing private companies in 2015 and 2016. Driven by an unwavering commitment to giving back, a pillar of United's core values and guiding principles, United Real Estate is proud to support and partner with Autism Speaks, the world's leading autism science and advocacy organization, as United's charity of choice.
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How to Get Exclusive Leads on Homes.com
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Onboard Informatics launches the Simplest Way to Engage and Convert Real Estate Customers Anywhere Online
  NEW YORK, NY (MAY 18, 2017) - Onboard Informatics, the leader in data-driven real estate engagement, announced today the launch of Nav 2.0, a web-based product that features reports on the most valuable information in real estate and a new way to capture and nurture leads. It's the simplest way to improve lead engagement and conversion anywhere online. Nav 2.0 is an upgrade from a signature Onboard product, Neighborhood Navigator, which launched in 2007. It is the best way to instantly and easily improve online engagement and lead conversion. Nav 2.0 is made up of the "Nav Bar" and the "Nurture Bar." Together they to engage online visitors, convert those visitors to leads, and nurture them with content they care about over an extended period. "When we launched Neighborhood Navigator in 2007, it was the easiest way for brokerages and other real estate companies to get critical community information like schools and market trends on their site" said Jonathan Bednarsh, Onboard Informatics President and Co-Founder. "Ten years later, the time is ripe for a more sophisticated solution. Nav 2.0 not only engages online traffic with this information, it converts that visitor to a lead and automatically nurtures that lead until he or she is ready to transact." The Nav Bar, or Navigation Bar, is an online bar of four in-depth reports featuring the most popular information in real estate. The bar is easily plugged into any website, blog or online page to instantly increase online engagement. The four reports included are Community, Local Amenities, Schools and Home Sales. Each report is full of relevant information that relates directly to the property and features a clean, beautiful design. The Nav Bar interprets hundreds of millions of data points from Onboard to generate the elegant reports, so all information is accurate, valid, and up-to-date. "We looked at the most popular information in real estate and developed reports around what people genuinely care about," said Marc Siden, Onboard Informatics CEO and Co-Founder. "The Nav Bar allows online visitors to navigate the neighborhood they live in or want to live in. The Nurture Bar is what's really exciting – giving our clients the ability to instantly capture and nurture future customers with content they care about." As the second part of Nav 2.0, the Nurture Bar is a lead capture tool that automatically emails an in-depth property report and ongoing alerts when things change to the home value or area. It is an effective way to not only capture online leads, but nurture them with pertinent content over an extended period. "The buying or selling process in real estate is long," said Dean Soukeras, Onboard Informatics Senior Product Manager. "These two bars look simple, but what they do is actually extremely advanced. Once an online visitor leaves their contact information, we sync them up to the property they care about and send alerts based on that property. By sending this valuable content, your agents stay in front of consumers in an effective way for an extended period. That's what you need to succeed in real estate today." Nav 2.0 is available today and takes 3-5 business days to implement into any site, application or blog. For more information, visit landing.onboardinformatics.com/nav2.
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It’s springtime and leads are in the air!
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Introducing: The Contactually Referral Accelerator for RE/MAX
Think about how many marketing emails sitting in your inbox that you ignore or delete each day. Too many, right? So doesn't it feel backward that many real estate agents and CRMs continue to rely on drip campaigns? Engaging leads and your sphere takes personalized messages, not just pretty pictures and flashy subject lines. That's why Contactually is excited to announce the release of our Referral Accelerator plan for RE/MAX. Learn more about the exclusive Referral Accelerator... Created with YOU in mind We understand that when you work with people to sell property or find a dream home, you're not just educating them so they can make a one-time decision. You're building a relationship for the long term. We also know you're busy and can't spend all day sending personal messages! So, we created a follow-up system designed to build your name into a trusted brand. No more canned content or spammy campaigns that end up in junk folders. No more lost opportunities. Contactually allows you to follow up in an automated but authentic manner, illustrating your real estate expertise and your attention to each individual client. Designed to generate a continuous cycle of leads and listings, the Referral Accelerator plan allows you to communicate at scale while retaining the personal aspect of your relationships. RE/MAX specific content With the help of rockstar RE/MAX Contactually users, we've crafted short, helpful emails that illustrate your focus on the client and your real estate expertise. As with all emails sent via Contactually, campaign emails will always land in recipients' inboxes, never in their junk or promotions folders. No wonder our users find Contactually emails generate a response 113% more often than other emails! That's a lot of relationship building and appointments! RE/MAX agents can take advantage of five premium campaigns prebuilt into the Referral Accelerator plan: Referral Generation – to engage your most valuable network contacts to generate referrals and win repeat business Long-Term Lead Nurture – to gently stay top-of-mind with leads that might otherwise be forgotten due to lengthy timeframes Open House Leads – to consistently follow up with open house leads and illustrate market expertise Online Leads – to quickly follow up with and qualify online leads Recently-Closed Client – to stay in touch after closing and generate a testimonial and referral Most of the campaigns are fully automated. The Referral Generation campaign, designed to help you not only maintain but develop the relationships in your inner sphere, occasionally prompts more personal actions, such as social media touches, text messages, or handwritten cards. These, of course, can't be automated – nor would you want them to be! After all, your warm leads and inner sphere deserve the personalized attention you give them, because they're the ones driving your business! Creating a partnership with Contactually We want you to be successful, so when you sign up for the Referral Accelerator plan, we provide complimentary database consolidation as well as one hour of coaching tailored to you and your goals. Remember, your network is a goldmine – responsible for 80% of your business! With Contactually's built-in follow-up systems and market-proven content, you'll have the time to focus on the people who matter most and be the real estate agent your clients know and love. We're thrilled to help you build your brand in an authentic way! To view the original post, visit the Contactually blog.
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Turn Your Buyer Data into Profits with Buyside and Moxi Works
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Moxi Works Now Includes Seller Leads from Offrs
Moxi Works has a new partner and their name is Offrs! This partnership was created to provide agents with quality seller leads. At Offrs, they identify over 70% of the homes that will sell in the coming year using predictive analytics. Now integrated with the Moxi open platform, seller leads are placed into the Moxi Engage™ CRM and are noted that they are sourced from Offrs. Mike McHenry, VP of Channels and Partnerships said, "Together with Offrs, Moxi Works delivers agents new listing opportunities every month. Quality seller leads are discovered and nurtured by our lead generation partner Offrs, then seamlessly integrated with Moxi Engage, providing agents highly valued listing referrals coupled with an automated follow-up process. The team at Offrs have been awesome to work with as we integrated our solutions." So, how do they do it? They conduct an in-depth analysis of the data that then predicts when people will sell. This data is then presented to the agent via their Territory. Each agent chooses a Territory which includes details on every property or property owner, including mailing address, email, phone number, and a predictive seller score that is updated each month based on thousands of data points. Getting your Territory is relatively simple: Step one is picking a territory that is available (you can even pick more than one). Simply put in the zip code and you'll see the number of homes and the likely sellers in your territory. Once you set up your account, you'll be emailed a report every month that pertains to your territory. The reality is, 75% of homeowners choose the first agent who contacts them to list their home. Getting to sellers first is a major advantage to agents using Offrs. Offrs markets to the predicted sellers via email, on-line targeting, direct mail, and call targeting to generate a lead. The leads are then contacted and qualified before being given to the agent in the Moxi Works platform. Hear what brokers have to say about the listing leads: Ready to get legit leads in your inbox? It's time to grow your business! To view the original post, visit the Moxi Works blog.
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zipLogix, HomeActions, Onboard Informatics and CurbCall Create Integration to Give Real Estate Agents an Edge
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Goomzee Launches New LeadsByCell Service
Official announcement coming soon. Goomzee is pleased to share our new text message marketing and lead generation product, LeadsByCell, just launched in beta today. To address the ups/downs of selling and need for marketing tools, we introduced a solution with no monthly fees and just a pay-as-you-need plan starting at $39 per year. Your first 10 leads are free and then $1/lead thereafter (top up credits or auto top up). Highlights: no monthly fees no more bills when business is slow unique "vanity" codes are only $39/year lead credits are $1/each and top up as needed pick any code (6-16 chars) instead of numeric generated codes once you reserve a specific keyword (e.g. OAKLAND) it's yours like a domain name as long as you renew every year codes can be snatched up by others 7 days after expiring (grace period to renew) promote anything not just for listing agents, but everyone brokers could place one code on all signs and distribute leads no more need to buy separate signs and assign codes per listing use a single code for all listings (link to mobile site, etc.) promote yourself or services if no listings To view the original article, visit the Goomzee blog.
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Offrs.com Announces Strategic Partnership with CRMLS
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The Numbers Behind Data-Driven Engagement
  We've spoken at length about the power of data-driven engagement, but sometimes numbers are more powerful than words. The average real estate consumer spends just over a minute on any given webpage. One percent turn into a lead by providing their contact information and when they filter into your CRM system; the open rates average 19 percent. After 15 years in the real estate industry, we realized that infusing this process with data would yield better results. And now we're ready to reveal the numbers behind our consumer engagement system. I think you'll agree that they speak for themselves. To view the original post, visit the Onboard Informatics blog.
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The Real Estate Accelerator: A Contactually Exclusive
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Delta Adds New Features for Lead Generation, Conversion, Marketing and Usability
More leads, more conversion, more features and ease of use are all things we know are important to our customers.  So, over the last few months Delta has been working hard to develop new features and releases we believe will help streamline your business and grow your sales. Here are just a handful of features we feel might be of particular interest to you: 1. Custom Lead Generation Forms for Upgraded Agents The DeltaNet™ now supports the addition of lead generation forms to your custom content pages if you are on the Upgrade Agent Package. You can add them to your custom page using a checkbox as highlighted below. You only need to select the checkbox next to "Add contact form to web page content section." and choose the location and type of form using the drop down menus that appear below.  Optionally, you can add a custom title, place custom text in the comments section, or hide the checkbox options from the form. The page with the general contact form appears as follows. 2. Increased Conversion Rates Property detail page verbiage has been changed to call out and communicate the actions you most want your visitors to do on your website—convert from a visitor to a customer.  We are seeing a positive impact on the number of showing requests coming through our client sites from this minor change. 3. Add Matterport 3D Showcase Easily Through DeltaNet™ You can now add Matterport 3D Showcase directly to your real estate websites thanks to recent updates to DeltaNet™. See examples of Matterport 3D in action on two of our customers' websites: 4. DeltaNet™ Ease of Use Changes made to the company pages section of DeltaNet™ allow you to not only view the titles you have created for custom content on your website, but the URLs on our website where those pages reside. Anything we can do to help position our customers ahead of their marketplace competitors--especially with marketing tools--is a top priority to Delta Media Group.  Stay tuned for additional realease information! Contact us today to find out more about the new features added for our customers. To view the original article, visit the Delta Media Group blog.
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CRS Marks One Year Anniversary of Qualified Consumer Leads Program with Over $7 Million in Commissions Earned
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Using Facebook Ads to Fill Your Pipeline [FREE WEBINAR]
  Research from the National Association of REALTORS® Profile of Home Buyers and Sellers has shown that buyers consistently cite honesty, responsiveness, knowledge of the real estate market, and communication skills as being very important qualities a real estate agent should have. Today's real estate consumers want to work with a professional who knows their local area extremely well and can provide relevant market information that will assist in the home buying or selling process. What if you could predict when these specific consumers might be preparing to buy or sell a home, and you could target them online? Using life event triggers frequently tied to a home sale/purchase you can do so with Facebook's ad targeting. According to a study from the Pew Research Center, as opposed to simply reading or viewing content, 65% of Facebook users frequently or sometimes share, post, and comment on Facebook, making it a great place to reach consumers where they are already engaged. With the ability to target ads based on a number of demographics and "life events" such as people who have recently gotten engaged or married, started a new job, or moved, you can more effectively zoom in on people who are more likely to be in the market to buy or sell. It's time to start using this information to target those hot prospects! Join us on Thursday, September 29 as we explore the use of Facebook ads for lead. We'll walk through how you can use specific life events to target potential buyers and sellers and build a network of "future leads" to fill your pipeline and nurture until they're ready to start the real estate process. Here's a quick sneak peek of what the webinar will cover: Click here to register for this free webinar on Thursday, 9/29 and learn how you can start leveraging Facebook ads like a PRO!
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Keller Williams Realty International Announces Launch of hgTouch for Keller Williams at Mega Camp
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SmartZip launches SphereTargeting to power home seller analytics and automated advertising for contacts in an agent's sphere of influence
PLEASANTON, Calif., Aug. 2, 2016 -- SmartZip Analytics, Inc., the leader in predictive marketing technology for the real estate, lending and related industries, announced the launch of SphereTargeting, a product that offers home seller analytics and targeted marketing campaigns for an agent's sphere of influence. After uploading their personal databases to SphereTargeting's predictive analytics engine, agents will receive rich data insights and seller predictions for each contact on an ongoing basis. Pre-configured online and social media advertising campaigns will automatically nurture their entire sphere, while enabling agents to double down on marketing and outreach efforts to top-predicted seller prospects. SphereTargeting works to solve a major pain point in most real estate agents' businesses: finding the time to nurture past clients, potential clients and others who have shown interest in their services. According to the National Association of REALTORS®, just 26% of home sellers hire the same agent they used in their previous transaction. Most real estate professionals lose out on business opportunities over the years simply because they didn't stay regularly in touch with their database. "Real estate professionals know the importance of their sphere of influence for finding business opportunities. But staying in touch over a long period of time, and most importantly at the right time, is a difficult and often expensive task," said SmartZip CEO and President Avi Gupta. "SphereTargeting was specifically designed to create a smarter and easier way to keep an agent's name and brand 'top of mind' for the long term, so they have the best shot at winning the next real estate transaction. But we also wanted to go one giant step further by applying our predictive analytics to surface the contacts most likely to sell, which ensures our client and their advertising is proactively reaching out to the right contact, at the right time, with the right message, and never losing out on repeat business from their sphere." Thousands of agents across the U.S. use SmartZip's flagship platform, SmartTargeting, which helps find listing opportunities in self-selected geographic territories. Beginning today, SphereTargeting will be included within the SmartTargeting platform for all current and future clients. In addition, for a limited time, new and current SmartTargeting clients can get SphereTargeting for free for their first 250 uploaded contacts. Clients will see deep insights about the contacts in their sphere, including their likelihood to sell, which gives them the ability to spark productive conversations and focus their attention on top seller prospects. Online advertising campaigns can be added to automatically nurture their sphere for the long term, including listing-focused ads to top seller prospects or leads and brand-building ads to the others for referral opportunities. Agents who have tested the product tout that SphereTargeting will help them to nurture their entire database while prioritizing the contacts with the highest selling potential. "I totally see the value in it," said RE/MAX Accord agent Derek Rodrigues. "As a real estate agent, my sphere sometimes gets forgotten and I know I'm probably missing out on listing opportunities. But with SphereTargeting, I get to see insights about my sphere and actions pop up that motivate me to stay in touch at the right time." In its initial launch, SphereTargeting is available for existing and new clients of the SmartTargeting platform. The standalone SphereTargeting product is expected to launch in fall 2016 and will be available to all real estate professionals and businesses. SmartZip Analytics is a national leader in predictive marketing solutions for real estate, lending and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip's SmartTargeting platform offers an integrated solution that can identify top home seller prospects accurately, engage them through targeted online and offline marketing campaigns, and help close more business with smart nurturing and prospecting tools. In addition, leading national real estate companies, including Homes.com, ZipRealty.com, HomeSnap, foreclosure.com, RealtyStore.com and others rely on SmartZip's best-of-breed analytics for their online businesses. SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners and Cue Ball Capital, and is headquartered in Pleasanton, CA.
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Onboard Partner CINC (Commissions Inc) Getting 18% Conversion Rates from New Seller Suite
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Is Your Website Helping You Close Leads and Build Relationships?
  How Do You Warm Up Website Leads & Build Relationships to Grow Conversion? In today's real estate market, having a real estate website has become a baseline requirement in the agent's marketing toolkit. Serving as the home base for your professional resume, neighborhood insights and listings, your website can be a great lead generation tool. But, what processes do you have in place to warm up your website leads, build relationships with your prospects, and - therefore - increase your conversion? In our latest downloadable guide, we look at six proven and actionable strategies being used by some of today's top producing agents and brokers. From being as tech-savvy as your prospects to building rapport through valuable information, you'll learn tips for success and walk away with actionable, can-do strategies that will help you convert your website leads and build lasting relationship with you sphere. Download your free copy of "6 Ways to Warm Up Website Leads, Build Relationships and Increase Your Conversion" today!
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Smartguy800 Announces Integration with Top Producer® to Streamline Telephonic Lead Generation and Management Functionality
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Smartguy800 Announces Integration with Wise Agent Adds Enhanced CRM and Transaction Functionality for Real Estate Professionals
LOS ANGELES - Aug. 30, 2015 -- SmartGuy800.com, a leading lead capture and virtual phone system for business professionals today announced that it has integrated with Wise Agent, a popular transaction and contact management system used by Realtors. "I think real estate agents will find a lot of value in the synergy we have created with Wise Agent", states Jordan Wexler, CEO of SmartGuy800.com. "It will streamline their lead process and increase their productivity from lead generation to close." The latest integration by SmartGuy800 allows real estate agents who advertise their lead capturing 800 numbers on property signs, flyers, newspaper/magazine ads, websites and real estate listing services to have the caller details (including listing address called, marketing source that triggered the call, and caller's phone number) instantly populate the Wise Agent CRM member's back office. "We are excited to integrate SmartGuy800's lead generation technology, states Brandon Wise, CEO of Wise Agent. Brandon continues, "Their ability to generate more calls using their proprietary 800 number technology is a great addition to our contact and transaction management solutions." About SmartGuy800 SmartGuy800 is a leading cloud-based virtual phone system with integrated lead generation and tracking capabilities. For over 20 years, this technology has helped thousands or small business professionals nationwide generate more calls, track the cost-effectiveness of their advertising and never lose a lead again. (Check out our video). SmartGuy800 is a collaboration of SmartGuy.com, one of the largest exclusive business networks in the USA, and Information Now, Inc., a leader in interactive voice response solutions. About Wise Agent Wise Agent is an online Customer Relationship Management CRM system designed for Realtors. Features include Contact Management, Transaction Management, Marketing Tools, unlimited Document Storage, lead tracking and excellent support. Wise Agent seamlessly connects technology, people, and business practices to increase productivity, organization, and most importantly make it easy for members to give full service to their clients and build long term relationships.
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Zapelo Launches at Real Estate Connect
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How Do You Keep Track of Referrals? Introducing Wise Agent's Referral Tree
We all agree that referrals are an extremely important part of our business. Some say referrals are the lifeblood when it comes to being successful in any kind of sales. Referrals are the most cost-effective way to get new leads and maximize your percentage rate closed. With referrals being so important, it is also important to make sure you have a good system in place to track, nurture, and build relationships with those referrals. Wise Agent has just updated the Referral Tree, making it easy to track your referrals. Using the Referral Tree, you can link your contacts and show who each person was referred by, and who they have referred. From there, take advantage of our ranking system, making sure to rank your contacts that are feeding you the most referrals highly. Once your referrals are in Wise Agent, you will not only be able to track who referred them, but you also have a system in place to work on them and turn them into clients. You can assign them to a marketing program, send monthly newsletters, schedule calls, etc. The people who get the most referrals are the ones who stay in front of their database consistently, so take advantage of the tools in Wise Agent that make it easy to stay in touch. Remember it is always important when marketing or talking to anyone to ask for those precious referrals. When you do get a referral it is also extremely important to make sure the person who sent you the referral knows how much you appreciate it. You'll find the Referral Tree at the bottom of any Contact Summary page. Let us know if you have any questions – we're here for you 24/7! To view the original article, visit the Wise Agent blog.
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Solving the Lead Generation Dilemma for Real Estate Professionals
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Homes.com® Provides MLS Partners with Significant Value in Traffic and Leads
  Norfolk, VA, October 06, 2014 -- Homes.com®, leading online real estate destination and provider of real estate marketing solutions, added two major MLS partners this past year: California Regional Multiple Listing Service, Inc. (CRMLS) and Houston Association of REALTORS® (HAR). In the last 12 months, the partnership with Homes.com has resulted in an immense increase in traffic, leads, and listing impressions for the MLS partners. Homes.com has generated for CRMLS and HAR a combined 490 million impressions for their members' listings and 138,000 referral visitors to MLS public-facing websites and broker and agent websites. Additionally, Homes.com generated nearly 275,000 consumer leads, routed directly to the listing brokers and agents at no charge. The Houston Association of REALTORS®, the second largest local association/board of REALTORS® in the United States, generated more than 273 million impressions and 15 million property detail views of their listings from Homes.com. 140,000 consumer leads were sent to local HAR brokers and agents from Homes.com, with mobile leads up 20 percent over the past year. Referral click-through traffic to agent websites and HAR.com increased an astounding 1100 percent, with more than 7,000 referral visitors delivered in August 2014 alone. "The main objective of Homes.com is the same as our industry MLS partners - to provide consumers with accurate listing information they can trust," said Dave Mele, president of Homes.com. "Connecting MLS members with more consumers and helping members maximize their real estate business are benefits Homes.com is proud to provide. We strive to drive more traffic back to our advertisers and look forward to partnering with more MLS's in the future." Additionally, the California Regional Multiple Listing Service, America's largest MLS organization with more than 70,000 members, generated more than 223 million impressions and 13 million property detail views of their listings from Homes.com. 136,000 consumer leads were sent directly to local CRMLS brokers and agents from Homes.com, with mobile leads increasing 59 percent over the past year. Referral click-through traffic to broker and agent websites increased 37 percent, with more than 8,300 referral visitors delivered in August 2014 alone. "Sending business back to CRMLS brokers and agents through Homes.com is one of the ways we help put brokers and agents in front of buyers and sellers," said Art Carter, chief executive officer of CRMLS. "The Homes.com partnership provides free leads and the tools to turn those leads into business providing measurable value and service to our brokers and agents." For more information on the benefits Homes.com can provide MLS's and their members, visit http://connect.homes.com/mls/. About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry's first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience, and the new Homes.com Social offers innovative tools and resources to help real estate professionals save time and simplify social media marketing. Over 10 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit Homes.com.
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Move, Inc. Becomes a RE/MAX Approved Supplier
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Agents Using Community-Sourced Content For Lead Generation
Bellevue, WA, Wednesday, March 26, 2014-- The members of ActiveRain have been collaborating to create community-sourced real estate content as a way to generate interaction with prospects and drum up new business. The latest infographic by the ActiveRain community is titled, "Hidden Gems in Real Estate." It goes beyond the standard online home search and reveals the hidden gems that may be undervalued (or not even included) in the listing price. 1,500 agents, brokers, home stagers, inspectors, and lenders shared their insight to build this shared resource. The community-sourced content project by ActiveRain works with the community to create a nice looking infographic and provide free marketing resources for the real estate community. With "Hidden Gems", agents and other industry pros get free access to: Guidance to Write a Blog Post that puts a local spin on the infographic. Coaching on Ways to Generate Business using the Infographic through social media, email marketing, and phone calls. A Press Release & Media Kit for agents who are aiming high and want to get published in their local newspaper Bob Stewart, Community Evangelist at ActiveRain commented, "Agents often find that it is difficult to find things to talk about with real estate leads that you've been working for several months. They can eventually get blinded to market reports, just-listed postcards, and other lead engagement strategies that just aren't resonating with them." "This is the beauty of being part of an online community," continued Stewart. "We can work together as an industry to share our real estate expertise with consumers and learn from one another in the process." About ActiveRain ActiveRain is an online community of real estate professionals who exchange best practices, write real estate blogs, and get free education from the industry and their peers. Learn more at www.ActiveRain.com.
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Is your marketing competitive?
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BoomTown Launches First API With Zillow Tech Connect Program
  Charleston, S.C. – Feb. 13, 2014 – BoomTown, a leading real estate lead generation and CRM (Customer Relationship Management) system, announces the first Application Programming Interface (API) integration between their intelligent Customer Relationship Management (CRM) platform and Zillow's® Premier Agent lead generation package. Under Zillow's recently launched Tech Connect initiative the two companies will exchange data to provide their mutual real estate professional clients with smarter actionable information around online consumer behavior, delivering a better experience for all parties. "This is our first API connection with another lead generation source, and one of many steps we're taking to further streamline the lead management efforts of our clients," said Grier Allen CEO and President of BoomTown. "Managing leads in multiple systems is one of the biggest pain points our clients face today, so we're pleased to be the first partner to launch with Zillow Tech Connect, and enable our clients to automatically import leads, and a robust set of data around them, directly into our CRM to seamlessly manage and monitor each contact's experience." About BoomTown Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown's software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit http://boomtownroi.com/. About Zillow, Inc. Zillow, Inc. (NASDAQ: Z) operates the leading real estate and home-related marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full life cycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming nearly 64 million monthly unique users, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs™, Postlets®, Diverse Solutions®, Agentfolio™, Mortech®, HotPads™ and StreetEasy®. The company is headquartered in Seattle.
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Do internet customers buy the property they called on?
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Craigslist Display Ads are back, Imprev solves real estate’s Craigslist display ad dilemma
Tuesday, January 14, 2014 – New York – Imprev announced today a new solution for real estate agents who lost the ability to post display ads on Craigslist when the online classified advertising giant changed its site specifications. Imprev, which provides marketing technologies to franchises and brokerages, developed a new Craigslist display ad format that works with Craigslist's new requirements. "Real estate agents were left hanging when Craigslist effectively pulled the plug on display ads," explained Renwick Congdon, CEO of Imprev. "Agents who use the Imprev platform can once again create engaging, high-quality display ads for Craigslist," he added. Congdon, who is attending this week's Real Estate Connect CEO Summit in New York City, notes that the flexibility of the Imprev marketing platform allows his team to quickly create new products as technologies evolve. "Technology change is constant and rapid. Brokerages that adopt flexible solutions avoid product obsolescence, which today can happen on the turn of a dime. The new Imprev platform is exceptionally adaptive." Craigslist has been a perennial favorite of many real estate agents. Its traffic is massive: More than 50 billion page views per month, 60 million-plus users in the U.S. and 700 sites in 70 countries. Prior to the change, real estate agents had been generating thousands of ads to market their properties daily to this worldwide base of potential homebuyers and sellers. Internal Imprev data shows Craigslist ads were one of the top six product types agents used to market homes in 2013. Late last year, Craigslist made changes that eliminated an agent's ability to create enhanced listings and forced them to revert back to using plain text and fixed photos. The new Craigslist display ad product from Imprev enable agents to once again leverage the reach of Craigslist by displaying property images, custom text, logo, a team or personal photo, as well as their brand identity. An agent can also use these new designs to create a display ad for self-promotion of the services they offer to homebuyers and sellers. About Imprev Imprev, Inc. provides real estate companies with custom Marketing Centers and digital apps built on the industry's most advanced platform. The fully integrated marketing tools allow agents to self-publish print, multimedia, video, online, and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., with more information at www.imprev.com.
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Not All Leads Are Equal
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Realtor.com® Launches Program to Handle Phone Leads
At realtor.com®, we take great care to focus on the outcome for the brokers and their agents when we provide lead solutions. Leads come in all shapes and sizes; and it is not until you back out the intent of the consumer who submitted the lead, that the quality over quantity issue becomes apparent. How ready are they? Where is the consumer in their life cycle? While it is good business to follow-up with all inquiries—at this time of year, the demand seems to be for leads where the consumer is past the research phase and already has a house in mind. If your source of leads is funneling in lots of consumers who are just curious about the state of the market, these potential consumers can convert, but this requires that your agents use good customer relationship practices. Instead of a drip marketing campaign that only sends emails without something personal, that will fall flat. We train with Top Producer® to send auto emails, but filter in lots of personal interactions and references to previous conversations which we store for the agent to refer to. Where is the loyalty? If your leads are being distributed to your agent—and a few others simultaneously, you can argue that this assures that the consumer will get a call. But it can also be uncomfortable for both your agent and the prospective client. We have anecdotal evidence that this hurts lead conversion significantly—from what our customers tell us, and studies done independently by PAA research (pleaseactaccordingly.com) will back this one up as well. Who answers the phone? Phone leads are great—there is no scrambling to get back to the customer and, if done well, an appointment or next step can be produced in a single action. But if your agents have not instrumented a system for sending a personal text when they are busy or capturing the lead on their cell phone, the results can be devastating. When we tested what happens when a consumer reaches a voice mail, only 30 percent left a message. In these cases, we would recommend email leads—or upgrading the systems used to manage the leads the way FiveStreet does it. We offer phone leads and email leads so this is something to consider when every closing makes a difference—especially when your desire is to finish the year strong! To learn more, click here.
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Homes.com and MLS Partners Generate Significant Leads for Brokers and Agents
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Old-School Tactics Top Online Options as Best Lead Sources for Real Estate
SAN FRANCISCO, CA--(Nov 7, 2013) - (from the National Association of Realtors Convention) - Even with the tech avalanche, business still comes through the door the old-fashioned way. That is, real estate agents' most valuable leads still come from traditional sources -- open houses, past-client referrals, for sale signs, and walk-ins to brokerage offices -- significantly outranking online sources according to the latest Imprev Thought Leader Survey of top real estate executives. "A remarkable 97 percent of broker-owners and top executives at brokerage firms surveyed said traditional sources provide the most valuable leads," said Renwick Congdon, CEO of Imprev. Sixty three percent say these leads are of "exceptional value" and 34 percent say these leads provide a "reasonable value." In comparison, none of the major online lead-generation sources included in the survey received an "exceptional value" rating higher than 3 percent. "Considering the millions of dollars paid every month to the online lead providers, these results were not what we expected," Congdon said. Other key findings: Other top sources: The second-most valuable lead source is the firm's own web site: 84 percent of leaders said their brokerage or corporate websites provide leads of "exceptional" (35 percent) or "reasonable" (49 percent) value. Social media (Facebook, etc.) provide the third most valuable source of leads, with 51 percent rating these leads as providing "reasonable" value and 11 percent providing "exceptional" value, they said. The online lead sources: Among the online firms that were included in the survey that offer lead generation, none ranked higher than 3 percent in providing "exceptional value." When the bar was lowered, Realtor.com ranked highest, with 42 percent of top executives giving it a "reasonable value" rating; Trulia is second, with 32 percent; Zillow is third, with 31 percent. Craigslist ranked low: More than two in three (68 percent) said leads from Craigslist don't deliver: 34 percent rated Craigslist as providing "not enough value" and 34 percent said it provided a "poor value" as a source of lead generation. Agent follow-up still a problem: Only one in 10 said they're "very satisfied" with the overall lead follow-up by their agents and nearly 40 percent said they're "not at all satisfied" with overall lead follow-up. A question of quality: 72 percent said they're "somewhat satisfied" with the quality of the leads they receive, and more than one in five (21 percent) are "not at all satisfied" with lead quality. Only 8 percent said they're "very satisfied" with the quality of their leads. The cost of acquisition: Half of the leaders surveyed said their firms spend 10 percent to 30 percent of their annual marketing budgets on lead generation. One in 10 spends more than 50 percent, and 14 percent spend 30 percent to 50 percent. About one in four (27 percent) said they spend less than 10 percent of their marketing budget on lead generation. Paying for leads: More than half the respondents (52 percent) said they don't charge their agents a separate fee for lead generation. However, nearly one in four (24 percent) do charge a separate fee, and 15 percent provide leads in exchange for a higher commission-split structure. Only 8 percent said they don't provide leads to their agents, with one respondent commenting: "We teach our agents to fish -- we don't provide leads for them." Imprev inaugurated the Thought Leader Survey in 2012 to provide insight into key business challenges for top executives in order to encourage discussions, ideas and solutions. Respondents included broker-owners and top executives at leading franchises and independent brokerage firms that were responsible for nearly half of all U.S. residential real estate transactions last year. The survey was conducted in late October, after the announcement of the re-opening of the U.S. government. Nearly one-third of the 260-plus respondents are 61 years old or older; and 38 percent were 51 to 60; 19 are 41-50; and 13 percent are 31 to 40. None of the respondents are under 30. Approximately 70 percent of the respondents run brokerages with more than 100 agents; 26 percent have more than 500 agents; 12 percent have more than 1,000 agents. About Imprev Imprev, Inc. provides real estate companies with custom Marketing Centers and web applications built on the industry's most advanced platform. The fully integrated marketing tools allow agents to self-publish print, multimedia, video, web, and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., and is online at www.imprev.com.
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Take realtor.com®'s Online Lead Generation Survey
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Study: Mobile Real Estate Web Traffic To Overtake Desktop Traffic in Early 2014
Delta Media Group, Inc., leaders in online real estate technology, published statistics in a new white paper that may come as a surprise to some REALTORS®. In 2012, there were 121 million smartphone users and 94 million tablet users in the United States, representing a 31% and 180% increase over 2011, respectively (eMarketer, Search Gets a Mobile Makeover, April 2013). These numbers are having a stunning effect on the real estate industry. Mobile is already known to be the fastest growing digital avenue for real estate marketing and lead generation, but recent studies show that mobile web traffic will soon overtake desktop traffic. In fact, some brokerages are already seeing over 50% of their web traffic coming from mobile on weekends weekend. This explosive mobile growth trend is why Delta Media Group decided to author this white paper on the mobile customer experience. In the paper, Delta Group publishes statistics and insight gathered from its national customer base of REALTORS®, to help them learn more about the state of the mobile real estate market, and learn how to enhance their customer's mobile experience and brokerage's brand as a result. As a part of the announcement, DMG Director of Marketing interviewed CEO Mike Minard on why this white paper is so important to the real estate industry. Here is a partial excerpt from the interview with Mike: Q. What's the purpose of this white paper? R. I started seeing drastic consumer behavior changes in 2010. Those changes in behavior are maturing now and the method in which REALTORS® need to engage these customers is different. I wanted to give a non-technical insight into some of these changes through a short white paper. The main purpose of the white paper is to get anyone in the residential real estate business to take a strong, honest look at what they're doing in the way of mobile marketing with their customers. Look for the entire interview with Mike Minard and other interesting background information later this week on RE Technology. Or, click here to go to the download page and access the white paper directly. About Delta Media Group, Inc. Serving over 600 real estate brokerages, 35,000 agents and 225 MLSs across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com.
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Free White Paper: The Recent Shift in Real Estate Lead Engagement
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Realtor.com®'s Lead Calculator helps you find leads that fit your needs and budget
Paid leads vs. Prospecting. It's not one size fits all! Start planning your year of success with the Lead Calculator from realtor.com®. The Lead Calculator from realtor.com® lets you find the program that fits your budget and provides the leads you want to close now or throughout the year. Use this tool to get exactly what you need to follow through with your goals for the year. Whether you are looking for buyers who found a house and now need an agent, motivated buyers and sellers that are more likely to move in 90 days, or listing/seller oriented programs--use the calculator and we will provide you a quote that meets your needs. Click here to get started!
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How to Become a Top 5% Producer and Income Earner
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How To Generate More Real Estate Leads Using Home Followup
How many of you love using Home Followup to create email campaigns to send to all your contacts and real estate leads? Home Followup has a variety of great tools to keep you connected to all your contacts, but how do you keep the fresh leads coming in? Luckily, if you're using Home Followup, you already have the right tools! Home Followup comes equipped with Lead Sync, which captures real estate leads directly from your existing website with customizable web-forms. Incoming leads will automatically be entered into your address book and subscribed to receive your emails. Want to start capturing more real estate leads? Take a look at our step by step instructions to set up your own lead capture form! Log in to your Showing Suite account, click on the tab labeled "Followup." From the Home Followup dashboard, click on the "create lead sync form" link underneath the Lead Sync section. The first thing you'll need to do is choose your form settings. Create a name for your form. This name is used in your internal account to differentiate each form you create. Select which contact group you wish to target with your form. Choose from 8 different groups, or simply choose "other." Select to either opt-in or out of email notifications whenever a new lead fills out your form. After a lead fills out the form, choose which URL you would like to redirect them to once submitted. This could be a landing page, blog article, etc. The next step is to choose your fields. You can mix and match up to 19 pieces of information on every incoming lead. Once you have created your form to your specifications, click "next", and you will be brought to the Predefined Campaigns page. Choose which email campaigns to assign to the leads captured from your form. If you don't have any email campaigns you would like to use for this specific form, you can easily create new campaigns from the Home Followup dashboard. After you've assigned your incoming leads to email campaigns, you will now be brought to the Summary page. From here, you can either email the HTML code for your form to your webmaster, or copy and paste the HTML code yourself onto your real estate website. Once the code is pasted onto your website, you're done! You can now begin capturing new real estate leads!
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Homes Connect: Login Once. Access Everything.
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Nearly 75% of Online Generated Real Estate Leads are Lost
Atlanta, GA (May 24, 2011) – The real estate industry is generally ignoring or responding too late to capitalize on nearly 75% of the web-based leads it invests in generating, according to the results of ongoing secret-shopping study being conducted by PCMS Consulting and One Cavo. Leading industry consultant, PCMS Consulting, and internet lead response specialist, One Cavo, have been conducting ongoing secret-shopping since late last year to gauge internet lead response by large multi-office brokerages. To date, the two firms have anonymously sent 715 web-form fills to 56 different companies, many of which have requested the secret-shopping through the One Cavo website. Depending on the size of the company and the specific request of the brokerage, a minimum of 10 and a maximum of 40 leads were sent to each company. In every case, half the leads were agent specific, the other half IDX. Independent and franchised companies in 19 states have been included in the study. So far, the results suggest that nearly 75% of leads generated were lost. One Cavo founder and President, Bradley Miller explains, "Our informal study mirrors the results of various NAR and industry studies that find approximately 48% of agents do not respond to internet leads—46% of our inquiries went unanswered. And, what is perhaps worse, 23% of those that received call backs received them, on average, 8 hours after the forms were submitted. Today's Internet consumer is expecting a response certainly within the hour but, more likely, within 15 or 20 minutes." John Reinhardt, President of Fillmore Real Estate, a 14-office brokerage in New York City, recently engaged One Cavo and PCMS Consulting to help his firm enhance their internet lead response. "We have been in business for over 45 years and are very proud of our brand and personal service. In this day and age, new consumers are reaching us through the Internet and they are expecting immediate response. Fillmore has always focused on delivering the best consumer experience and the Internet consumer deserves the same experience. We turned to One Cavo to assist us with responding to internet consumer to insure that they have an exceptional experience with Fillmore as well." "There are three pieces to internet marketing and they have to be strategized as one," advises Jose Perez, Founder and Chief Visionary for PCMS Consulting. "First you need to drive traffic to your site through social media, blogging, listing syndication, etc. Then, you have to have a great site that engages and entertains consumers so they are inclined to request more information from your firm. Finally, especially if you have spent of thousands of dollars doing the first two, you must respond to those leads immediately since over 70% of consumers choose the first company that gets back to them. Unfortunately, too many companies have no real system or accountability and leads fall through the cracks amounting to lost profits that few can risk in this environment," Perez adds. ### ABOUT PCMS CONSULTING PCMS Consulting provides innovative solutions that leading companies need to enhance their market position and profitability in the areas of recruiting, internet, management, and franchising. The organization is led by founder and Chief Visionary Jose Perez who has compiled a forward-thinking team that seeks to "reinvent" their clients in a dramatically changing environment.  ABOUT ONE CAVO One Cavo integrates industry-leading technology platforms and its Rapid Response Team of multi-lingual contact center professionals to efficiently and effectively manage internet generated leads on behalf of its contracted real estate agents and brokers—and improve ROI. Founder and CEO Bradley Miller's 13 years as a Broker/Owner and nearly 25 years in the industry give him the insight to center One Cavo's focus squarely on delivering measurable ROI, brand protection and improved overall profitability. 
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iHomefinder Launches SEO-Friendly IDX/MLS Search
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Housing Trends eNewsletter Helps Agents Generate Leads
FrogPond's Housing Trend eNewsletter (HTEN) was designed to give professionals a free way to generate leads. This video tour of HTEN helps walk agents through this system and better understand its benefits. National Association of REALTORS® features Housing Trends eNewsletter as April's "Right Tools, Right Now" on Realtor.org. If you would like to watch the original YouTube video, please click here.  
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