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Propertybase Selected for LeadingRE Solutions Group Program
Company offers end-to-end real estate platform with CRM, websites, lead generation, and transaction management CHICAGO (October 25, 2019) -- Leading Real Estate Companies of the World, a global network of 565 top independent firms, has added Propertybase to its Solutions Group program of preferred business resources. Propertybase is a leading global cloud platform for real estate brokerages and teams looking to showcase their brand and drive more business through extraordinary digital experiences, collaboration and automation. The Propertybase platform includes IDX and MLS-integrated luxury websites, lead generation, a leading real estate CRM, marketing automation, and intelligent transaction management and back-office tools. "We are excited to join the LeadingRE family — a network focused on innovation and performance in real estate worldwide. We are grateful to already call a number of member brokerages clients, many of whom have achieved LeadingRE's prestigious Website Quality Certification. We look forward to showcasing Propertybase as a Solutions Group resource and joining the broader real estate tech conversation with this important group of market-leading brokerages," Propertybase Marketing Director said Sarah Fisher. Robin LaSure, LeadingRE vice president, corporate marketing, adds, "We are pleased to welcome Propertybase to our Solutions Group program. Many of our members are already finding success with their platform, which provides an integrated approach for websites, marketing, lead generation and transaction management. Their ability to service real estate professionals worldwide is an added benefit for our global network." Learn more about Propertybase at propertybase.com. Learn more about Leading Real Estate Companies of the World® at LeadingRE.com. About Propertybase Propertybase is the leading global cloud platform for real estate brokerages and teams looking to showcase their brand and drive more business through extraordinary digital experiences, collaboration and automation. The Propertybase platform includes lead generation, IDX-integrated luxury websites, the leading real estate CRM, and intelligent transaction management and back office tools. The company is funded by Providence Equity. For more information, visit www.propertybase.com.
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BoomTown Chosen as EXIT Realty Corp. International's Newest Premier Partner
BoomTown joins an exclusive roster of leading solutions for real estate professionals, and EXIT Realty associates will now receive preferred access to the company's suite of solutions CHARLESTON, S.C., October 24, 2019 -- BoomTown, the leading sales and marketing platform for real estate professionals, announced today that EXIT Realty Corp. International has chosen BoomTown for its Premier Partner Program. EXIT Realty's Ancillary Network of Approved Suppliers and Premier Partners is designed to empower its agents by providing access to solutions that help fuel growth and maximize sales. BoomTown's best-in-class lead generation and CRM solution enables real estate professionals to drive website traffic, launch marketing campaigns, track leads' activities, build customer relationships, and streamline their days. In addition, expert teams are at the ready to handle everything from business strategies and goal-planning, to digital marketing and lead response and management. The BoomTown platform eliminates the grunt work and administrative tasks from an agent's day and helps them get back to what they do best: closing deals. "We have been dedicated to the real estate industry for over a decade, and our mission has always been to make real estate agents successful," said Grier Allen, President & CEO of BoomTown. "We are excited to join this program and for the opportunity to help further drive the success of EXIT Realty associates." "When we choose companies to join our Premier Partner Program, we look for those with similar business philosophies to EXIT. The team at BoomTown prides themselves, as we do, on their collaborative, 'work hard / play hard' environment and relentless mission to add value to everyone they serve. We're delighted to welcome them aboard," said Tami Bonnell, CEO, EXIT Realty Corp. International. About EXIT Realty EXIT is a proven real estate business model that has to-date paid out more than $460 million in single-level residual income to its associates across the U.S. and Canada. EXIT Realty's Expert Marketing Suite™ including geolocation Smart Sign™ technology gives home sellers the edge in a competitive marketplace. The company's Focus on Good Health blog promotes wellness at work and home. A portion of every transaction fee received by EXIT Realty Corp. International is applied to its charitable fund and to-date, $5.5 million has been pledged to charity. For more information, please visit www.exitrealty.com. About BoomTown BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA, San Diego, CA, and San Francisco, CA. For more about BoomTown visit boomtownroi.com.
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MoxiWorks Launches New Real Estate Referrals System, Intros
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Top Real Estate Brokerages Generate Massive Leads In-house with Inside Real Estate's New CORE PropertyBoost
Inside Real Estate's flagship platform, kvCORE, now provides access to CORE PropertyBoost, driving maximum listing exposure and lead flow on every listing. DRAPER, UTAH (AUGUST 15, 2019) -- Inside Real Estate, one of the fastest growing independently-owned real estate software companies and a trusted technology partner to over 200,000 top brokerages, agents and teams has announced the launch of CORE PropertyBoost, a powerful listing marketing tool. Now available as an optional add-on to the companies flagship platform, kvCORE, CORE Property Boost is designed to delight sellers with maximum property exposure while generating a high volume of quality leads. Part of the kvCORE Marketplace, CORE PropertyBoost automates listing marketing, shortens list-to-sold timelines, automatically provides valuable insights to home sellers on behalf of their agents, and generates leads with unprecedented results. The Keyes Company, one of the top 30 largest brokerages in the country by annual sales volume, is already seeing a strong return on investment. Within their first 60 days of launching CORE Property Boost, they've garnered over 1 million social media views and thousands of leads. Mike Pappas, President & CEO of The Keyes Company shared, "What used to cost us about $100 to $150 per lead, now costs us under $10. It has heightened our exposure and branding and drives thousands of buyer leads per month back to the sales associate." Mike adds, "We're seeing a difference being made in our market share, dramatically." Wendi Iglesias, Chief Information Officer for The Keyes Company, also noted that they see an average of 8-10 leads coming in per listing, explaining, "That's well over 12,000 leads since we've launched, directly off of CORE PropertyBoost. It's something that our agents absolutely love." CORE PropertyBoost automatically pulls new MLS listings, then applies powerful business rules and AI targeting to build those listings into Facebook ad campaigns with instant exposure to thousands of geo-targeted buyers. The solution also includes built-in seller reports, promoting the listing's exposure to the home seller via automated emails and text messages, detailing key statistics highlighting the work the agent and brokerage are doing to market their home. Leads generated from the advertisement are funneled into kvCORE, where powerful and personalized AI-powered follow-up campaigns are triggered to ensure maximum lead conversion. "CORE PropertyBoost has already empowered brokerages, teams and agents to gain an edge over their competition, drive tens of thousands of leads, move listings faster and automate their business," said Nick Macey, Chief Product Officer for Inside Real Estate. "More importantly, it gives them the ability to deliver strong value and garner trust with their clients which, in turn, drives even more business with increased referrals and testimonials from very satisfied clients. We are excited to see our clients have so much success, so quickly." CORE PropertyBoost is available for individual agents as well as brokerages looking for a solution for their entire office or enterprise. At the brokerage or enterprise level, management can choose to promote every new listing or define parameters based on geography or listing price. The marketing service is fully automated for agents, and ensures every listing gets immediate and broad exposure on social media. This not only maximizes lead volume for each listing, but provides a crucial value-add to agents, giving brokers a strong recruiting tool. To learn more about CORE PropertyBoost and the kvCORE Platform, visit insiderealestate.com. About Inside Real Estate Inside Real Estate is one of the fastest growing independently-owned real estate software companies and a trusted technology partner to over 200,000 agents, teams and top brokerages. Their flagship platform, kvCORE, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built with a scalable and flexible infrastructure, kvCORE enables every brokerage to create their own unique technology ecosystem representative of their brand and culture. With an accomplished leadership team and over 175 employees, Inside Real Estate brings the resources, scale and vision to deliver ongoing innovation and success for their growing customer base.
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Better Homes and Gardens Real Estate Unleashes Brand Power with Lifestyle-Based Networking and Farming Opportunities
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NRT Helps Its Coldwell Banker Affiliated Real Estate Agents Grow Their Client Base and Stay Connected with Prospect Square
MADISON, N.J., June 13, 2019 -- NRT LLC, the largest real estate brokerage in sales volume in the United States, has launched Prospect Square, a groundbreaking platform designed to help its Coldwell Banker affiliated agents expand their client base and stay at the forefront of their clients' minds by offering dynamic, valuable and engaging digital content. NRT LLC is the subsidiary of Realogy Holdings Corp. that operates all company-owned real estate brokerage offices. Prospect Square is free and exclusive to NRT's Coldwell Banker affiliated real estate agents nationwide, streamlining administrative tasks so they can remain focused on selling more homes and securing more listings. This tool is designed to help agents grow their business and generate more revenue through a higher level of engagement with existing and prospective clients – in turn helping those agents live more exceptional lives, one of NRT's primary goals.This time-saving marketing tool is automated and simple to use. Agents select client reports that deliver vital housing market data on city, zip code, county and custom area levels all the way down to specific property information. These quarterly, area and market reports solidify the agents' position as local real estate experts. Coldwell Banker clients are kept updated on local market conditions with access to real-time data, long-term trends and metrics based on property type and other variables – all customized to the client's preferences, location and buyer/seller history. Agents can also design attention-grabbing monthly marketing campaigns and digital newsletters that automatically market their listings and showcase invaluable content to existing and potential clients. They can access property eFlyers, an additional, powerful marketing option sourced from Listing Concierge, another cutting-edge NRT service. Via Prospect Square analytics, agents can acquire insight into the marketing methods that are most successful in securing leads, helping them build their business. Prospect Square also includes a Clients for Life program through which agents can continually engage their contacts through special events, sweepstakes, local activity guides and more. Since the launch of Prospect Square, NRT's Coldwell Banker affiliated agents have been engaging with the tool in record numbers: More than 2 million market, area and quarterly reports delivered to clients in Q1 2019 A record 1.2 million emails distributed through Clients for Life in April 2019 Usage rate for Clients for Life is as high as 70% in select markets Prospect Square is a proprietary solution only available to NRT's Coldwell Banker affiliated agents. Agents participated in testing and their feedback was instrumental in defining the product. The product was developed in part by The Studio, NRT's in-house marketing agency supporting its Coldwell Banker branded operations. "When balancing a successful business and living life, it can be a challenge to generate consistent content that friends, family and acquaintances will appreciate receiving. Prospect Square has been designed with direct input from agents to help them achieve that balance. We offer automated reports and campaigns so agents can 'set it and forget it,' ensuring that they are positioned top-of-mind within their sphere of influence," said M. Ryan Gorman, president and CEO, NRT LLC "Prospect Square is an innovative product that offers agents several marketing options in one application. It enables them to easily communicate with a broader audience, connecting with clients old and new. These marketing materials are curated to leverage Coldwell Banker NRT's abundant data and present potential home buyers and sellers with information vital to their decision-making process," said Michael Fischer, senior vice president of The Studio. "We are seeing record engagement from clients on messages sent from Prospect Square. This content is designed to offer them real value and useful information about their local markets. Knowledge is power, and we put that power into the hands of our clients every day via smart, relevant data. This in turn equates to opportunities for agents to engage with existing and prospective clients," said Kacie Ricker, national vice president of The Product Studio. NRT LLC is the nation's largest residential real estate brokerage company in sales volume. NRT owns companies in more than 50 of the 100 largest metropolitan areas in the United States, with approximately 755 offices and more than 50,200 independent sales associates. NRT is the subsidiary of Realogy (NYSE: RLGY) that operates all company-owned real estate brokerage offices.
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RE/MAX Results Launches Buyside, Arming Agents with Real-time Buyer Demand Insights
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RE/MAX Results Launches Buyside, Arming Agents with Real-time Buyer Demand Insights
The largest RE/MAX franchise in the country partners with Buyside, becoming the first brokerage to bring real-time buyer demand insights to Minnesota & Western Wisconsin PHILADELPHIA, PA, April 10, 2019 -- RE/MAX Results, the largest and most productive RE/MAX franchise in the country by transaction sides, announced a company-wide launch of Buyside, a groundbreaking new platform providing its sales professionals and their customers unprecedented insight into the buyer demand in their marketplace. The platform aggregates buyer activity in real-time across major real estate search portals, leading brokerage websites and other platforms, helping reveal prospective buyers for a specific home. "RE/MAX Results has a longstanding history of providing the very best marketing & technology tools to support our sales associates. We continue to deliver on that promise, being the first brokerage in our market to arm our sales associates with Buyside, a platform that provides valuable intel about what's going on in the market and helps us successfully connect more home-buyers and sellers," said Brenda Tushaus, CEO of RE/MAX Results. The partnership between Buyside and RE/MAX Results will help its 1,100+ sales professionals connect with more prospective home sellers by providing insight into the number of buyers actively searching for a home just like theirs. This intel will help RE/MAX Results agents determine optimal pricing for the property and after being listed for sale, automatically connect them to agents within their network who have a matching buyer for the home. "We're thrilled to be working with RE/MAX Results," said Alissa Harper, VP of Growth at Buyside. "Our partnership provides their sales professionals with a considerable advantage in their market and an innovative new way to best serve their customers." Buyside's core products include Home Valuation Sites which allow homeowners to understand the approximate value of their home using multiple automated valuations, as well as insight into the real-time buyer demand in their market. A Buyer Market Analysis report from Buyside which helps listing agents navigate pricing scenarios with prospective sellers while showcasing a list of matching buyers available for the home. Lastly, the back-end matching platform from Buyside intelligently connects listings agents with buyers agents who are a match for the property - ensuring more targeted marketing of the home and a quicker sale. About Buyside Buyside is a data analytics & marketing company on a mission to help real estate brokers profit from their largest untapped asset: data. Buyside aggregates buyer activity from a variety of sources, using it to power actionable insights and intelligent marketing tools that help brokers: generate and capture seller leads, win more listings, and close more transaction sides in house. For more information, visit http://getbuyside.com. About RE/MAX Results RE/MAX Results operates out of the Twin Cities, St. Cloud, Rochester, Duluth/Superior, Mankato, and western Wisconsin markets. Based upon the principles of entrepreneurship and customer service, RE/MAX Results has grown to 38 offices and more than 1,100 Sales Executives, making it the largest and most productive RE/MAX franchise in the United States. For over 30 years, RE/MAX Results has been leading the way with the highest producing sales executives in the country. RE/MAX Results is committed to selecting the most capable people in real estate—providing the best, most streamlined operational infrastructure, management by participation, and the highest standards of professionalism in the industry. For more information, visit results.net.
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Chime Technologies and Real Broker Partner to Enable Rapid Growth Among Real Estate Teams
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HomeSmart International Builds Brokerage-Wide Referral Network with ReferralExchange
Enterprise-level service provides national reach for growing brand SAN FRANCISCO--HomeSmart International has chosen ReferralExchange, the leading real estate referral service in the U.S., to power their referral network. Agents within the brokerage will use the service to refer to other HomeSmart agents around the country as well as ReferralExchange's thousands of recommended agents. "Trackable lead management and a large reach are very important to us," said Wendy Forsythe, Chief Operating Officer of HomeSmart International. "ReferralExchange is known throughout our industry for making sure that both consumers and agents have a fantastic real estate experience. Their service allows our agents to refer with confidence." HomeSmart has been ranked the No. 5 largest broker in the nation in the 2018 RISMedia Power Broker Report. In one year, HomeSmart's closed residential transactions have increased by 37.8 percent, bringing their total count to 33,601 transactions. The brokerage saw over $10 billion in sales for 2017. The brokerage has been ranked as the No. 5 company for transactions and No. 7 company for volume in the U.S. HomeSmart is also among the Top 200 franchises listed by the Franchise Business Review as well as being named to the Swanepoel Power 200 and Inc.'s list of the 5000 fastest growing private companies in the country. "We've watched HomeSmart's rapid growth in the past few years," added Scott Olsen, CEO of ReferralExchange. "They are clearly focused on success and delivering results to their clients. We are honored to work with them on continuing to grow their referral business." With over 25,000 agent members, ReferralExchange is one of the fastest-growing referral services in real estate. Keeping the client's needs at the center of the experience, ReferralExchange provides quality referrals to experienced agents. In 2018, the network created nearly 250,000 agent-to-consumer connections. The company has referral-ready real estate agents in all 50 states (100% of US Zip Codes) who have all been vetted and have years of experience and positive recommendations. About HomeSmart International Founded in 2000, HomeSmart International quickly became the fastest-growing real estate brokerage firm in Arizona. HomeSmart International is ranked in the top 5 real estate brokerages in the United States and the number one brokerage firm in the Phoenix market. From its international franchising headquarters based in Scottsdale, HomeSmart International offers franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today's evolving real estate industry. Today, the brand has 168 offices in 28 states and over 16,000 agents nationwide. For more information on HomeSmart International, visit www.homesmart.com. About ReferralExchange ReferralExchange, the nation's top real estate referral and lead-gen management company, is dedicated to creating great real estate experiences between real estate professionals and customers. Founded in 2005, ReferralExchange has built an invite-only network of over 25,000 top-performing Realtors. In 2018, the network created nearly 250,000 agent-to-consumer matches. Learn more at www.referralexchange.com.
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RE/MAX Alliance Launches Buyside, Providing Agents and Customers Valuable Insight into Real-time Buyer Demand
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Ebby Halliday Reports Early Success Generating New Listings Following Brokerage-wide Launch of Buyside
After just over 60 days on the platform, Ebby Halliday is reporting hundreds of seller-leads generated and listings signed. PHILADELPHIA, PA, November 14, 2018 -- Ebby Halliday Real Estate Inc, one of the largest brokerage firms in the country, is reporting strong initial results after a brokerage-wide launch of Buyside this summer. Buyside, a data-driven marketing solution, aggregates buyer data from the brokerage's own website and other major real estate portals, helping agents show prospective sellers the real-time demand for their home. After just over 60 days on the platform, Ebby Halliday is reporting positive results with Buyside, including hundreds of seller-leads generated and listings signed. "Buyside has revolutionized the way our agents get in front of – and connect with – prospective sellers," says Randall Graham, Vice President & Director of Marketing at Ebby Halliday Real Estate, Inc. "Arming our agents with real-time buyer data through Buyside gives them a unique way to generate seller leads and an added competitive advantage in listing presentations." Since launching just over 60 days ago, Ebby Halliday agents have signed over 130 new listings utilizing the Buyside platform, which consists of: Home Valuation Sites which provide prospective sellers up to three valuations for their home along with real-time buyer demand trends – a powerful combination to capture seller leads. Buyer Market Analysis reports which help agents win any listing appointment by showcasing to sellers a list of active buyers interested in a home like theirs. Matching Platform allowing agents to pre-market their listings specifically to agents with a matching buyer, helping get more deals done, quicker. "We're committed to providing best-in-class tools that keep our agents on the forefront of the latest industry trends," said Graham. "Buyside helps us deliver on this promise and compliments the overall value our agents and their customers receive when working with Ebby Halliday Real Estate." Charles Williams, founder and CEO of Buyside says the data-driven solution was established specifically for large, market dominant firms like Ebby Halliday. "Large brokerages possess a tremendous asset in the buyer data they generate each day throughout their online footprint. Buyside pioneered the ability to collect this data from various sources and put it to use in a way that generates new business," said Williams. "We're thrilled to have partnered with an industry icon, Ebby Halliday, and are confident the early success they are experiencing is just the tip of the iceberg." About Buyside Buyside is a data analytics and marketing company on a mission to help real estate brokers profit from their largest untapped asset: data. Buyside aggregates the activity your buyers generate online, using it to power actionable insights and intelligent marketing tools that help brokers: capture seller leads, win more listings and close more transaction sides in-house. Learn more at www.GetBuyside.com.
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Inside Real Estate's kvCORE Platform Experiences Rapid Demand and Growth Since Launch
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Inside Real Estate Launches the New Kunversion+
Inside Real Estate, a leader in software solutions for the real estate industry, unveiled today the newly enhanced version of it's team lead generation platform – now known as Kunversion+. Kunversion+ is the premier lead acquisition and relationship management solution developed specifically for top producing real estate agents and teams. The original Kunversion platform is trusted by over 40,000 real estate professional across the US and Canada and captures over 500,000 buyer and seller leads per month. Recognizing the massive growth of the "real estate team" business model in the industry, Inside Real Estate developed valuable team features with the upgraded version of Kunversion+, and continues to drive the latest technology and highest value in the market for this growing customer base. "This is a big win for current Kunversion users, as well as for top teams and agents who are looking to power their growth faster," says Joe Skousen, Founder and CRO at Inside Real Estate. "With the new Kunversion+, agents and teams have more tools along with smarter integration and automation – all to drive more closed deals for each agent." Kunversion+ is built for high-performing teams of all sizes and boasts features such as: A robust and completely mobile CRM with a live and real-time activity stream Simple lead importing and built-in automatic and predictive email and text drip campaigns Best-in-class websites, landing and squeeze pages — all laser-focused on lead generation Advanced lead routing options and settings designed uniquely for teams A new modern user interface and team settings including a team dashboard "1 click to order leads" feature at both the agent and team lead level Kunversion+ can also integrate with over 1,000 apps through Zapier, including Facebook, Power Dialers, Voicemail Drops, Video Email and other popular applications. "Top teams and agents continue to need the best lead-generation and automation solutions to drive their business," says Nick Macey, Chief Product Officer at Inside Real Estate. "Everything we have built in Kunversion+ is designed to successfully maximize the agent and team's time, effort and results." Kunversion+ is available now. Current users of the original Kunversion were automatically upgraded to the new Kunversion+ in July, and new users will receive the new Kunversion+ solution as well.
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Homesnap Delivers 1 Million Free Leads for Agents
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The Coldwell Banker Brand Rolls Out CBx Seller Leads; Using Big Data and Machine Learning to Uncover Hidden Inventory
The latest addition to the CBx Technology Suite uses big data and machine learning to predict which households are most likely to move MADISON, N.J. (June 4, 2018) – CBx Seller Leads leverages the power of big data and machine learning to give Coldwell Banker® affiliated agents an unbeatable edge for generating inventory. The tool utilizes predictive analytics, running on data from previous sales and publicly available demographic information, to identify households that are likely to list – before they even contact an agent. With CBx Seller Leads, Coldwell Banker affiliated agents can focus their prospecting and be the first to contact a potential seller—a key advantage when converting leads to clients. Using machine learning to analyze past successful sales, the CBx Seller Leads algorithm will automatically improve and refine over time. In a pilot program, leads generated by CBx Seller Leads had a five percent conversion rate1 —which is three times higher than the industry average.2 CBx Seller Leads is groundbreaking as it does not rely on traditional sales triggers, such as requesting a price estimate on a home. It flags potential "seller leads" by aggregating data streams from multiples sources and applying two proprietary algorithms that use machine learning to analyze data points that are common to sellers. CBx Seller Leads is the newest product in the CBx Technology Suite, which was first launched in 2015, joining the CBx Listing Experience. When combined, these products support affiliated agents in every step of their journey from getting a lead, to winning a listing, to finding the right buyer. "What we've built with CBx Seller Leads and the entire CBx Technology Suite is all about empowering brokers and agents, so they can effectively use big data to generate more leads, close more sales, be more productive and turn a higher profit. CBx Seller Leads turns complex technologies into actionable and applicable business insights for our network," says Charlie Young, president and CEO, Coldwell Banker Real Estate LLC. "What is truly revolutionary about CBx Seller Leads is that we are identifying households BEFORE they reach out to an agent," says Zoë Horneck, VP of product marketing and communications, Coldwell Banker Real Estate LLC. "CBx Seller Leads doesn't rely on individual triggers, it uses predictive analytics to help agents win listings. Plus, through built-in machine learning, the algorithms are continuously refined to more accurately identify potential sellers." About Coldwell Banker Real Estate LLC Powered by its network of over 92,000 affiliated sales professionals in 3,000 offices across 47 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker is committed to providing its network of sales professionals with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward with big data, smart home expertise and virtual reality. Coldwell Banker was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge. If you are an agent looking to join Coldwell Banker and unlock the possibilities of Gen Blue, please visit www.coldwellbanker.com/join.
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Kendrick Realty on new agents: Multiple monthly closings in the first year
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LeadingRE Names Inside Real Estate to Solutions Group Program
CHICAGO – (May 23, 2018) – Leading Real Estate Companies of the World® has expanded its Solutions Group program with the addition of Inside Real Estate, a comprehensive technology platform for brokerages offering custom WordPress websites, powerful team and agent lead generation tools, a Smart CRM, behavioral marketing automation, agent and consumer mobile apps, marketplace integrations and more. As a Solutions Group participant, Inside Real Estate will be recognized as a preferred provider for LeadingRE's global community of more than 565 market-leading real estate firms. Inside Real Estate's kvCORE is a scalable, cloud-based platform built to power brokerages of all sizes. kvCORE automatically produces custom websites that are designed with a focus on lead generation. Behavioral lead nurturing with AI components are built-in to its Smart CRM, which drive higher ROI for agents' leads and more business from their sphere of influence. A continually-growing Marketplace allows for deployment of top real estate technologies, with easy access to transaction management, chat, digital marketing and open house tools. kvCORE also provides the ability for brokerages to offer sub-accounts to their teams, giving the teams their own lead-generation tools, lead routing, automation system and branding. This saves teams thousands of dollars and drives higher production, recruiting and retention. "We are excited to welcome Inside Real Estate to our Solutions Group program. Their comprehensive approach to providing innovative tools focused on productivity at the brokerage, team and agent levels makes them a timely resource for our members, who continually look for the most innovative ways to grow their businesses," said Robin LaSure, LeadingRE vice president, corporate marketing. "LeadingRE is widely known for the high levels of quality, service and genuine value they contribute to the industry and to the network of brokerages that belong as members to the organization. Inside Real Estate is thrilled to be recognized as a technology Solution Group provider, and we look forward to continuing to provide the highest levels of service and solutions to LeadingRE's valuable members," said Inside Real Estate's Founder & Chief Revenue Officer Joe Skousen. Learn more about Inside Real Estate at http://insiderealestate.com. Learn more about Leading Real Estate Companies of the World® at www.LeadingRE.com. About Leading Real Estate Companies of the World® Leading Real Estate Companies of the World® (www.LeadingRE.com) is a selective global community of the highest quality independent residential real estate companies, with over 565 companies and 130,000 sales associates in over 70 countries. Network members generate over 1.1 million transactions annually, with $372 billion in home sales. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide. About Inside Real Estate Inside Real Estate is among the most successful and fastest growing real estate software companies in the market and serves tens of thousands of agents, teams, and brokers throughout the U.S. and Canada. The company is the residential real estate SaaS leader and developer of the kvCORE Platform. kvCORE is a platform that allows brokers, team, and agents to run their entire business on one solution. The platform's components include a Lead Engine, Website & IDX tools, Smart CRM, Listing CRM and Transaction Integrations – all powered by Marketing Autopilot with behavioral automation, Business Analytics to understand and grow your business, and a scalable cloud infrastructure. For more information, please visit http://insiderealestate.com.
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Broker Jason Huerkamp: 'Leads started quickly arriving quickly, great conversion rate'
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Realtor.com Leads Are Ready to Go
Broker Sterling Hall speaks to the readiness of the prospects he meets from realtor.com. Watch the short video above to learn more!
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Same Spend Achieves Better Results, says broker Kevin Leatherman
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Moxi Cloud Welcomes VoicePad Lead Gen Service as Newest Partner
April 24, 2018 – Seattle, WA – The MoxiWorks partner program signed its latest partner, VoicePad, to their platform. The Moxi Cloud differs as an open platform, making it the first of its kind in the real estate industry. The Moxi Cloud's latest addition, VoicePad, builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country. Randall Standard, CEO of VoicePad, said, "Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services." Like the Moxi Cloud, VoicePad is able to build a custom solution of their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity. Mike McHenry, VP of Moxi Cloud Partnerships & Integrations at MoxiWorks, said, "When it comes to tools and services, VoicePad brings a variety we haven't seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing 'solution.'" There are a wide variety of tools and services available from VoicePad, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the open platform with the rest of their unique ecosystem. Kylah Searing, Director of Moxi Cloud Partnerships & Integrations, said, "Moxi is thrilled to see VoicePad join the Moxi Cloud! Adding a quality lead generation provider that focuses on a mobile strategy is unique to our industry and we believe many brokerages will find it highly valuable." With their unique positioning, VoicePad is the leading provider of mobile search solutions for the world of real estate. About MoxiWorks MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 100,00 agents and 55 brokerages nationwide. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, MoxiWorks make brokerages more profitable by enabling their agents to be more productive, earning the highest adoption rates in the industry. MoxiWorks' integrated tools are centered on sphere methodology that drastically increases agents' repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. The open platform, known as the Moxi Cloud, has tools from more than 40 partners that plug and play to create unique brokerage solutions. More information at moxiworks.com. About VoicePad VoicePad serves 60,000 agents within 150 brokerage relationships. As a recognized leader in quality real estate lead-generation, VoicePad is uniquely positioned to provide a variety of cutting-edge property marketing solutions from a single login, on a single platform, requiring only a brokerage's listing data to operate autonomously. This includes VoicePad's most popular solution which uses MLS automated speech to handle property inquiries and route phone calls via our cloud-based automated assistant, "Eve." Discover more at voicepad.com.
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Team Strategist Mike Hogan on Online Leads vs. Prospecting and Farming
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30 Percent of Seller Leads from this Source Close!
In this video, broker Greg Drake of Denver shares how an emerging seller lead product from realtor.com shows excellent results with actual listings from close to a third of the leads received so far.
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Brokerage Averages 1 Closing Per Day from realtor.com Leads
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[Video] Kevin Blain Team on the Quality of Online Leads
Kevin Blain, Shawn Cordoza and Thomas Curtiss review how online leads have contributed to the growth of their team in this video.
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Elm Street Technology Announces Acquisition of Agentjet
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Pierre Perry Discovers realtor.com Leads Closer to Buying Decision
In this video, an independent broker describes his experience with realtor.com leads and how they compare in being further along in the home buying process.
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Changing lead sources and doubling closings at same spend
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How Advertising Your Listing Earns More Listings
Win more listings by marketing your current listing. What's that mean? Your marketing efforts do more than just promote a given listing, they contribute to the long-term growth of your business. That may sound a little convoluted, so let's break it down. Win a listing, market that listing, impress your clients, grow your sphere, win more listings. Facebook is the largest social media network, with a higher user count than the population of China. Using the network, you can quick reach tens of thousands of people, inexpensively. Now imagine showing your client that you put their listing in front of that audience. The truth is, ads boost client satisfaction, which increases repeat and referral business. Of course, advertising your listing will help to sell the home quickly, as it will be exposed to thousands of people. However, there's more to it. Your marketing is no good if your client doesn't know about it. Your clients want to see that you're a digital-savvy agent who is going the extra mile to get their home sold. Digital advertising can be time consuming and frustrating to navigate though. The complicated process was built for digital marketers, so it can be a huge burden for busy agents. We created Advertise Your Listing to make promoting your listings on Facebook a breeze. Agents can advertise a listing on Facebook in just five minutes, by following three easy steps, directly from their Moxi Works account. Sound easy? It is. You can easily up your marketing game, without dedicating extra time or investing in training. Do you need to be a social media marketing expert? No. Do you need to have a Facebook business page? No. Do I need to connect it to my personal Facebook page? No. In addition, you get to select your own budget, target audience, and the duration of the campaign. Since it's part of your Moxi Works account, your MLS data is integrated, which means when you go to start a new ad, you select your listing and all of the information and images auto-fill. Just swap out photos or adjust text as you see necessary. When you use Advertise Your Listing, automated reports are sent directly to your clients (you can even change the settings to select how often you'd like them to receive reports). Your clients will see the effort you're putting in and appreciate that you're going above and beyond. At the end of the day, it's all about making your clients happy because, in turn, it'll grow your business. Why should you be expanding your pool of repeat and referral business? In today's competitive market, sphere selling is gaining importance each and every day. When you nurture a sphere that leads to repeat and referral business, you are able to rely less on low quality purchased leads. Sounds ideal, doesn't it? Click here to learn more and try Advertise Your Listing! To view the original post, visit the Moxi Works blog.
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Robert Slack clearing $250,000: Simple math on ROI and profit from leads
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Metro Brokers Rolls Out SmartZip's Comprehensive Suite of Home Seller Analytics, Predictive Marketing and Referral Solutions to its Brokers and Agents Across Colorado
In a low inventory market, SmartZip offers Metro Brokers a competitive edge DENVER (NOVEMBER 28, 2017) - Metro Brokers, Inc., Colorado's leader in real estate and services for more than 40 years, has partnered with SmartZip, the pioneer in predictive analytics and multi-channel marketing automation solutions for the real estate ecosystem. With this partnership, more than 850 brokers and agents at 42 independent offices will be equipped with powerful home seller analytics and targeted, turnkey marketing tools to gain an edge in their market by accelerating their listing wins, building their online brand, and amplifying their recruiting efforts. The partnership with Metro Brokers - one of the latest to include the complete SmartZip Enterprise Real Estate suite - was born out of the company's interest in Automated Valuation Models (AVMs). Metro Brokers' CEO, Millard H, "Rip" Ripley's desire to use AVMs to provide home value estimates as a way to generate home seller leads on his corporate website led him to SmartZip, whose analytics have been powering home values and other insights for leading consumer portals and products for several years, including ZipRealty.com, RealtyStore.com, foreclosure.com, Envestnet|Yodlee, and others. While evaluating SmartZip's AVMs, Metro Brokers became enamored with SmartTargeting, the company's flagship predictive marketing platform. SmartTargeting leverages predictive seller analytics to automatically identify and nurture homeowners most likely to sell with personalized, broker- and/or agent-branded marketing messages through direct mail, online ads, Facebook ads email and more. In turn, the system gives brokers and agents a competitive advantage and maximizes their chances of winning listings in their local area and/or their own sphere of influence. "SmartZip's leading-edge solutions help us offer highly differentiated tools to our brokers and agents," explained Ripley. "This is especially relevant under our unique franchisor model. Our brokers and agents are independents who license and leverage our brand, but retain their unique identities. This means we can't dictate which products they should use. So when it comes to technology solutions, our model challenges us to find a plug-and-play platform with families of products that can work in an integrated as well as a standalone format, so franchisees can choose what works best for them. SmartZip's suite of tools allows us to do just that." "A three-year inventory low has made Colorado a seller's market, so a listing lead here is as good as gold," explained Ripley. "Our people need to be able to quickly and efficiently identify listing targets and optimize their time and money to reach and cultivate them, using a system they can trust. SmartTargeting is that system." SmartTargeting readily meets the unique needs and skill levels of each agent. The more tech-savvy agents can draw upon its advanced features, while others can start small and grow with the system. SmartTargeting Basic, which helps agents generate repeat and referral business from their own sphere of influence database, has easy upgrade paths for agents to expand their sphere by adding custom territories or "farms" in their local area of choice. With proven accuracy, the system continuously processes data on homes, home owners and their neighborhoods to identify the homeowners most likely to sell. SmartTargeting's built-in and customizable marketing tools, consistently nurture such owners with precision-targeted online and offline messages that ensure the agent's brand stays top of mind, thus maximizing their chances of winning that listing. SmartTargeting Enterprise also includes the integrated Reach150 tool set, which automatically requests testimonials from satisfied customers when transactions close. Agents are able to vet these testimonials before publishing them with one-click to their own personal, branded Reach150 reputation website, as well as across the web with highly targeted pay-as-you-go online ads. This strengthens their online reputation, boosts their SEO, and generates more referrals. Reach150 will also help franchisees recruit new agents by aggregating testimonials from satisfied agents on their individual Reach150 recruiting websites. These testimonials are then turned into powerful online ads that are strategically and automatically targeted to the agents they aim to attract. Once recruited, Reach150 will rebrand the newly hired agent with his or her personal network. Metro Brokers has already witnessed the winning impact of this tool in a beta release for a select number of offices, receiving nearly 100 testimonials. "When I came to Metro Brokers three years ago, the company was almost technology-phobic," said Ripley. "Our search for AVMs led us to SmartZip, but ultimately it was their complete package that sold us on the enterprise offering. SmartTargeting, Reach150, and the manner in which their organization understands our needs and works with us to fulfill them, solidified the fact we couldn't find a better solution." "We are thrilled to be partnering with one of Colorado's most influential names in real estate," said Avi Gupta, CEO of SmartZip. "Our SmartZip Enterprise suite is the right solution at the right time for Metro Brokers, and we are committed to supporting them every step of the way, so they leverage the full power of SmartTargeting to get a leg-up in the fiercely competitive Colorado real estate market."
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iHomefinder Launches Sales and Marketing Platform for Real Estate Pros
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Danny Rebello discusses 2-5x ROI through systems and attention to detail
Ability to convert in the double digits comes from careful attention to dialogue... and systems. Learn more in this short video!
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Broker Sees "World of Difference" in realtor.com® Leads
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Time for Teachers, Time for Books, Time for New Leads! Here's How.
There comes a point every year when the stores fill up with book bags and crayons and you know it's time to start thinking about the kids going back to school. As a real estate agent, a well-timed back-to-school marketing campaign is a great way to put your business in front of possible home buyers and sellers. If you're wondering what you can do for a back-to-school campaign, consider compiling and digitizing each school and grade's supply lists and sharing them socially or on your blog. If you want to do more, try organizing a school supplies drive asking people to drop off school supplies at your office or hosting a teacher's appreciation event through which you can build connections with teachers and administrators. Whether it's taxes coming due, kids going back to school, or the new year, there is always something happening. If you aren't sure how to start and run a marketing campaign, we've got you covered! Click here to download a free copy of the Holiday Marketing for Real Estate eBook. It will walk you through the steps of setting up a marketing campaign as well as teach you how to track your results for measurable success. To view the original post, visit the Homes.com blog.
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Realtor.com® Hosts Annual Results Summit with Focus on Agent Productivity
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Chime Unveils AI-Enabled Smart Dialer and Drone Technology to Keep Real Estate Agents Ahead of the Curve
Chime is also celebrating its first anniversary after a year of expansion and growth SAN FRANCISCO, Aug. 8, 2017 -- Chime Technologies, an operating system for the real estate industry, announced two new major innovations today along with its one-year anniversary. The launch of these game-changing features—an AI-enabled smart dialer and a fully autonomous drone—reflect Chime's journey to become a complete operating system that transforms the business of doing real estate by integrating innovative technology in new ways. Chime set out to create an operating system that contained everything real estate professionals needed to seamlessly run, and grow, their business. Through conversations with agents, brokers and coaches, Chime realized that one of their biggest challenges was dealing with too many, disparate, and unconnected solutions, which ended up creating more work rather than less. In August 2016, Chime launched an all-in-one real estate platform that offered real estate professionals a powerful lead generation and CRM solution, enabling them to launch marketing campaigns, track leads' activities, build customer relationships, and seamlessly manage teams, anytime, anywhere. Over the past year, Chime has continued to evolve and expand the platform to address the full spectrum of agents' needs. The company now has clients in all 50 states. "Chime has evolved as the needs of our customers have evolved," said Matt Murphy, Chief Marketing Officer of Chime. "We are bringing the industry to where it should be, while also giving it a run for its money. We always try to stay one step ahead and our clients love that we are constantly pushing to deliver cutting edge in real estate technology." The AI-enabled smart dialer, named Belle, isn't just a utility, but also serves as an intelligent companion that enables quick performance and limited downtime between calls. Agents simply select a list within Chime and push it to the dialer. They can then quickly dial prospects with just one click, add notes, do follow-ups, schedule appointments, and send texts or emails from within the tool. The AI overlay means the smart dialer is imbued with Smart Scoring that dynamically scores leads as well as Smart Lists which form in the dialer based off relevant and important actions that an agent needs to accomplish that day. As prospects interact and engage with the system—opening property alerts, reading emails—Belle adjusts the lead's scores and adapts scripts and follow-ups in real-time, based on quality and intent of the lead, to have the maximum impact. Chime is the first company to do this in the real estate space. "Belle combined with Chime is a killer product combination for teams and brokerages," said Murphy. "Our goal is to provide a productivity suite that empowers agents and brokers with all the tools they need to close more deals, and these features take smart dialers to the next level." Chime's second new feature provides drone technology that has the potential to superpower open houses and listings. Chime has the exclusive U.S. real estate distribution rights with Simtoo, the creator of the Moment drone for aerial photography. The Simtoo drone is tiny, with four small blades that are covered so it can fly indoors, and strong battery life, which allows it to fly for over 10 minutes. The drone travels autonomously and comes equipped with facial recognition technology, so agents don't have to worry about navigating it through properties. Chime has developed a powerful software layer for the Simtoo Moment drone, enabling agents to give virtual tours of homes, and focus on providing the best experience possible for people over the Internet. The drone footage live streams directly to a Facebook page or listing-specific site, so interested buyers can watch from anywhere. "Livestreaming is a fundamental innovation that will transform real estate," Murphy said. "By launching this drone feature, Chime is at the forefront of this transformation." While they are a critical part of the real estate process, open houses can be inconvenient. They are displacing for sellers, who have to leave their homes, keep them pristine over time, and put away valuables. They can also be a nuisance for buyers, who may be short on time or live out of the area. With a virtual open house, none of that needs to happen. Agents can spend an hour doing a virtual tour and then share that footage with interested buyers. Chime's drone feature saves time and money for agents, sellers and buyers alike. "Real estate teams such as the Boyenga Team, Climb Real Estate Group, EXIT Realty and Tru Realty are switching to us because we have proven our innovation cycle—how fast we can push code, how far and how quickly we've evolved in such a short period of time," adds Murphy. About Chime Chime is an operating system for the real estate industry. Its award-winning productivity suite offers a robust set of features that help real estate professionals and teams of all sizes run and grow their business. Chime operates as a US subsidiary of Renren, Inc. (RENN). For more information, contact [email protected] or 888-342-9698, or visit www.chime.me.
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Onboard Informatics Launches Powerful New Automated Valuation Model Designed for Millennials
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The Moxi Cloud Adds Offrs to Its Ever-Growing Open Platform
Offrs joins the cloud platform with their high-quality seller leads July 5, 2017 – Seattle, WA – Moxi Works adds Offrs, a seller leads service, to their open platform, the Moxi Cloud. At Offrs, they identify over 70% of the homes that will sell in the coming year using predictive analytics. Now integrated with the Moxi Cloud, seller leads are automatically placed into the Moxi Engage CRM and are noted that they are sourced from Offrs. Mike McHenry, VP of Channels and Partnerships said, "Together with Offrs, Moxi Works delivers agents new listing opportunities every month. Quality seller leads are discovered and nurtured by our lead generation partner Offrs, then seamlessly integrated with Moxi Engage, providing agents highly valued listing referrals coupled with an automated follow-up process. The team at Offrs have been awesome to work with as we integrated our solutions." Offrs delivers quality leads by conducting an in-depth analysis of the data that then predicts when people will sell. This data is presented to the agent via their "Territory." Each agent chooses a Territory which includes details on every property or property owner, including mailing address, email, phone number, and a predictive seller score that is updated each month based on thousands of various data points. Agents can get their own territories by choosing a zip code. They receive a monthly report that pertains to their territory, showing the likely sellers in said zip code. Rich Swier, Co-Founder at Offrs said, "Our partnership with Moxi will bring best-of-breed lead generation and nurturing to agents and brokers. We are excited to continue our mission of bringing more value to the real estate community." McHenry added, "The reality is, 75% of homeowners choose the first agent who contacts them to list their home. Getting to sellers first is a major advantage to agents using Offrs." Offrs markets to the predicted sellers via email, on-line targeting, direct mail, and call targeting to generate a lead. The leads are then contacted and qualified before being given to the agent in the Moxi Works open platform, the Moxi Cloud. About Moxi WorksMoxi Works is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. Moxi Works' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With Moxi Works, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at moxiworks.com. About OffrsOffrs was founded in 2013 by a real estate agent and mathematician who saw a massive gap in the real estate industry between the real estate agent and the next listing. Their mission is to build solutions that drive the Real Estate Office of the Future. From big data to predictive analytics, Offrs want to empower their customers with innovative products. They service and generate leads for over 5,000 Real Estate Agents across the United States. Discover more info at offrs.com.
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Kick Back, Relax, and Watch Your Business Grow this Summer!
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Realtor.com and United® Real Estate Align for Broker and Agent Success
Franchise signs first third-party portal collaboration combining custom solutions with training and support SANTA CLARA, Calif., June 6, 2017 -- Realtor.com®, a leading online real estate destination operated by News Corp subsidiary Move, Inc., announced today a strategic agreement with real estate franchise United® Real Estate to offer a customized solution package for brokers and agents to help optimize performance and generate powerful results. The relationship with realtor.com® is the first and only third-party portal alignment for the standout franchise, best known for its innovative 100-percent commission brokerage model. United encourages brokers and agents to invest their marketing spend according to their individual needs, and offers a host of preferred third-party solutions from hand-selected providers who meet its rigorous standards for quality and value. "We are highly selective when it comes to the relationships we establish on behalf of our agents and brokers," said Peter Giese, president of United Real Estate. "Since launching this program earlier this spring, participating brokers are reporting that their lead-gen system investments with realtor.com® are really paying off - helping them to recruit, retain and secure more closed transactions. This offering combines solutions we trust with training to help agents incorporate them into their daily practice, and it's generating the results we're all looking for – we couldn't be more pleased." The solution set includes premium branding and digital advertising, enhanced listing marketing, and lead generation and response services in addition to tailored education and training to help agents and brokers use the tools to most effectively achieve the best outcomes. "We are extremely excited to be working with United Real Estate to offer the most powerful set of tools available to the marketplace along with the training and support to help their agents and brokers use them to their full potential," said Ray Picard, executive vice president at realtor.com®. "This is a powerful example of the level of innovation that a franchise can pursue in taking the best of what's available and building an environment in which its agents and brokers can achieve the best outcomes for their business. We are delighted to be collaborating with United, which shares our values for quality, efficiency and effectiveness." Launched in 2011, United Real Estate is a division of United Real Estate Group, representing more than 2,700 agents across more than 60 locations. To learn more about professional offerings from realtor.com® and Move, visit the company online at marketing.realtor.com. To learn more about United Real Estate's franchise opportunities, visit GrowWithUnited.com or call 888-960-0606. About Move, Inc. and realtor.com®Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV], provides unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals. The Move network includes realtor.com® as well as Doorsteps®, Moving.com™ and SeniorHousingNet℠, and offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world. Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by Move under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®. About United Real EstateUnited Real Estate – a division of the United Real Estate Group – was founded with the purpose of offering solutions to the challenges facing agents in the residential real estate brokerage industry. Providing the latest training, marketing and technology tools to both agents and brokers under a 100-percent commission strategy, United Real Estate makes it more profitable for an agent to sell real estate and for real estate brokers to leverage a complete system to better grow a successful, thriving real estate brokerage. Named as a "frontrunner" in the real estate industry in 2013, "part of the next generation of real estate brokers" in 2014, as well as being listed in the "Power 200 Most Influential" in 2015, 2016 and 2017 by the Stefan Swanepoel Power 200 TRENDS Report, United Real Estate has more than 60 offices and over 2,700 agents. Through a worldwide franchise solution, United continues to rapidly expand and was named to the Inc 5000 fastest growing private companies in 2015 and 2016. Driven by an unwavering commitment to giving back, a pillar of United's core values and guiding principles, United Real Estate is proud to support and partner with Autism Speaks, the world's leading autism science and advocacy organization, as United's charity of choice.
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How to Get Exclusive Leads on Homes.com
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Onboard Informatics launches the Simplest Way to Engage and Convert Real Estate Customers Anywhere Online
  NEW YORK, NY (MAY 18, 2017) - Onboard Informatics, the leader in data-driven real estate engagement, announced today the launch of Nav 2.0, a web-based product that features reports on the most valuable information in real estate and a new way to capture and nurture leads. It's the simplest way to improve lead engagement and conversion anywhere online. Nav 2.0 is an upgrade from a signature Onboard product, Neighborhood Navigator, which launched in 2007. It is the best way to instantly and easily improve online engagement and lead conversion. Nav 2.0 is made up of the "Nav Bar" and the "Nurture Bar." Together they to engage online visitors, convert those visitors to leads, and nurture them with content they care about over an extended period. "When we launched Neighborhood Navigator in 2007, it was the easiest way for brokerages and other real estate companies to get critical community information like schools and market trends on their site" said Jonathan Bednarsh, Onboard Informatics President and Co-Founder. "Ten years later, the time is ripe for a more sophisticated solution. Nav 2.0 not only engages online traffic with this information, it converts that visitor to a lead and automatically nurtures that lead until he or she is ready to transact." The Nav Bar, or Navigation Bar, is an online bar of four in-depth reports featuring the most popular information in real estate. The bar is easily plugged into any website, blog or online page to instantly increase online engagement. The four reports included are Community, Local Amenities, Schools and Home Sales. Each report is full of relevant information that relates directly to the property and features a clean, beautiful design. The Nav Bar interprets hundreds of millions of data points from Onboard to generate the elegant reports, so all information is accurate, valid, and up-to-date. "We looked at the most popular information in real estate and developed reports around what people genuinely care about," said Marc Siden, Onboard Informatics CEO and Co-Founder. "The Nav Bar allows online visitors to navigate the neighborhood they live in or want to live in. The Nurture Bar is what's really exciting – giving our clients the ability to instantly capture and nurture future customers with content they care about." As the second part of Nav 2.0, the Nurture Bar is a lead capture tool that automatically emails an in-depth property report and ongoing alerts when things change to the home value or area. It is an effective way to not only capture online leads, but nurture them with pertinent content over an extended period. "The buying or selling process in real estate is long," said Dean Soukeras, Onboard Informatics Senior Product Manager. "These two bars look simple, but what they do is actually extremely advanced. Once an online visitor leaves their contact information, we sync them up to the property they care about and send alerts based on that property. By sending this valuable content, your agents stay in front of consumers in an effective way for an extended period. That's what you need to succeed in real estate today." Nav 2.0 is available today and takes 3-5 business days to implement into any site, application or blog. For more information, visit landing.onboardinformatics.com/nav2.
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It’s springtime and leads are in the air!
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Introducing: The Contactually Referral Accelerator for RE/MAX
Think about how many marketing emails sitting in your inbox that you ignore or delete each day. Too many, right? So doesn't it feel backward that many real estate agents and CRMs continue to rely on drip campaigns? Engaging leads and your sphere takes personalized messages, not just pretty pictures and flashy subject lines. That's why Contactually is excited to announce the release of our Referral Accelerator plan for RE/MAX. Learn more about the exclusive Referral Accelerator... Created with YOU in mind We understand that when you work with people to sell property or find a dream home, you're not just educating them so they can make a one-time decision. You're building a relationship for the long term. We also know you're busy and can't spend all day sending personal messages! So, we created a follow-up system designed to build your name into a trusted brand. No more canned content or spammy campaigns that end up in junk folders. No more lost opportunities. Contactually allows you to follow up in an automated but authentic manner, illustrating your real estate expertise and your attention to each individual client. Designed to generate a continuous cycle of leads and listings, the Referral Accelerator plan allows you to communicate at scale while retaining the personal aspect of your relationships. RE/MAX specific content With the help of rockstar RE/MAX Contactually users, we've crafted short, helpful emails that illustrate your focus on the client and your real estate expertise. As with all emails sent via Contactually, campaign emails will always land in recipients' inboxes, never in their junk or promotions folders. No wonder our users find Contactually emails generate a response 113% more often than other emails! That's a lot of relationship building and appointments! RE/MAX agents can take advantage of five premium campaigns prebuilt into the Referral Accelerator plan: Referral Generation – to engage your most valuable network contacts to generate referrals and win repeat business Long-Term Lead Nurture – to gently stay top-of-mind with leads that might otherwise be forgotten due to lengthy timeframes Open House Leads – to consistently follow up with open house leads and illustrate market expertise Online Leads – to quickly follow up with and qualify online leads Recently-Closed Client – to stay in touch after closing and generate a testimonial and referral Most of the campaigns are fully automated. The Referral Generation campaign, designed to help you not only maintain but develop the relationships in your inner sphere, occasionally prompts more personal actions, such as social media touches, text messages, or handwritten cards. These, of course, can't be automated – nor would you want them to be! After all, your warm leads and inner sphere deserve the personalized attention you give them, because they're the ones driving your business! Creating a partnership with Contactually We want you to be successful, so when you sign up for the Referral Accelerator plan, we provide complimentary database consolidation as well as one hour of coaching tailored to you and your goals. Remember, your network is a goldmine – responsible for 80% of your business! With Contactually's built-in follow-up systems and market-proven content, you'll have the time to focus on the people who matter most and be the real estate agent your clients know and love. We're thrilled to help you build your brand in an authentic way! To view the original post, visit the Contactually blog.
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Turn Your Buyer Data into Profits with Buyside and Moxi Works
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Moxi Works Now Includes Seller Leads from Offrs
Moxi Works has a new partner and their name is Offrs! This partnership was created to provide agents with quality seller leads. At Offrs, they identify over 70% of the homes that will sell in the coming year using predictive analytics. Now integrated with the Moxi open platform, seller leads are placed into the Moxi Engage™ CRM and are noted that they are sourced from Offrs. Mike McHenry, VP of Channels and Partnerships said, "Together with Offrs, Moxi Works delivers agents new listing opportunities every month. Quality seller leads are discovered and nurtured by our lead generation partner Offrs, then seamlessly integrated with Moxi Engage, providing agents highly valued listing referrals coupled with an automated follow-up process. The team at Offrs have been awesome to work with as we integrated our solutions." So, how do they do it? They conduct an in-depth analysis of the data that then predicts when people will sell. This data is then presented to the agent via their Territory. Each agent chooses a Territory which includes details on every property or property owner, including mailing address, email, phone number, and a predictive seller score that is updated each month based on thousands of data points. Getting your Territory is relatively simple: Step one is picking a territory that is available (you can even pick more than one). Simply put in the zip code and you'll see the number of homes and the likely sellers in your territory. Once you set up your account, you'll be emailed a report every month that pertains to your territory. The reality is, 75% of homeowners choose the first agent who contacts them to list their home. Getting to sellers first is a major advantage to agents using Offrs. Offrs markets to the predicted sellers via email, on-line targeting, direct mail, and call targeting to generate a lead. The leads are then contacted and qualified before being given to the agent in the Moxi Works platform. Hear what brokers have to say about the listing leads: Ready to get legit leads in your inbox? It's time to grow your business! To view the original post, visit the Moxi Works blog.
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zipLogix, HomeActions, Onboard Informatics and CurbCall Create Integration to Give Real Estate Agents an Edge
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Goomzee Launches New LeadsByCell Service
Official announcement coming soon. Goomzee is pleased to share our new text message marketing and lead generation product, LeadsByCell, just launched in beta today. To address the ups/downs of selling and need for marketing tools, we introduced a solution with no monthly fees and just a pay-as-you-need plan starting at $39 per year. Your first 10 leads are free and then $1/lead thereafter (top up credits or auto top up). Highlights: no monthly fees no more bills when business is slow unique "vanity" codes are only $39/year lead credits are $1/each and top up as needed pick any code (6-16 chars) instead of numeric generated codes once you reserve a specific keyword (e.g. OAKLAND) it's yours like a domain name as long as you renew every year codes can be snatched up by others 7 days after expiring (grace period to renew) promote anything not just for listing agents, but everyone brokers could place one code on all signs and distribute leads no more need to buy separate signs and assign codes per listing use a single code for all listings (link to mobile site, etc.) promote yourself or services if no listings To view the original article, visit the Goomzee blog.
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Offrs.com Announces Strategic Partnership with CRMLS
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The Numbers Behind Data-Driven Engagement
  We've spoken at length about the power of data-driven engagement, but sometimes numbers are more powerful than words. The average real estate consumer spends just over a minute on any given webpage. One percent turn into a lead by providing their contact information and when they filter into your CRM system; the open rates average 19 percent. After 15 years in the real estate industry, we realized that infusing this process with data would yield better results. And now we're ready to reveal the numbers behind our consumer engagement system. I think you'll agree that they speak for themselves. To view the original post, visit the Onboard Informatics blog.
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The Real Estate Accelerator: A Contactually Exclusive
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Delta Adds New Features for Lead Generation, Conversion, Marketing and Usability
More leads, more conversion, more features and ease of use are all things we know are important to our customers.  So, over the last few months Delta has been working hard to develop new features and releases we believe will help streamline your business and grow your sales. Here are just a handful of features we feel might be of particular interest to you: 1. Custom Lead Generation Forms for Upgraded Agents The DeltaNet™ now supports the addition of lead generation forms to your custom content pages if you are on the Upgrade Agent Package. You can add them to your custom page using a checkbox as highlighted below. You only need to select the checkbox next to "Add contact form to web page content section." and choose the location and type of form using the drop down menus that appear below.  Optionally, you can add a custom title, place custom text in the comments section, or hide the checkbox options from the form. The page with the general contact form appears as follows. 2. Increased Conversion Rates Property detail page verbiage has been changed to call out and communicate the actions you most want your visitors to do on your website—convert from a visitor to a customer.  We are seeing a positive impact on the number of showing requests coming through our client sites from this minor change. 3. Add Matterport 3D Showcase Easily Through DeltaNet™ You can now add Matterport 3D Showcase directly to your real estate websites thanks to recent updates to DeltaNet™. See examples of Matterport 3D in action on two of our customers' websites: 4. DeltaNet™ Ease of Use Changes made to the company pages section of DeltaNet™ allow you to not only view the titles you have created for custom content on your website, but the URLs on our website where those pages reside. Anything we can do to help position our customers ahead of their marketplace competitors--especially with marketing tools--is a top priority to Delta Media Group.  Stay tuned for additional realease information! Contact us today to find out more about the new features added for our customers. To view the original article, visit the Delta Media Group blog.
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CRS Marks One Year Anniversary of Qualified Consumer Leads Program with Over $7 Million in Commissions Earned
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Using Facebook Ads to Fill Your Pipeline [FREE WEBINAR]
  Research from the National Association of REALTORS® Profile of Home Buyers and Sellers has shown that buyers consistently cite honesty, responsiveness, knowledge of the real estate market, and communication skills as being very important qualities a real estate agent should have. Today's real estate consumers want to work with a professional who knows their local area extremely well and can provide relevant market information that will assist in the home buying or selling process. What if you could predict when these specific consumers might be preparing to buy or sell a home, and you could target them online? Using life event triggers frequently tied to a home sale/purchase you can do so with Facebook's ad targeting. According to a study from the Pew Research Center, as opposed to simply reading or viewing content, 65% of Facebook users frequently or sometimes share, post, and comment on Facebook, making it a great place to reach consumers where they are already engaged. With the ability to target ads based on a number of demographics and "life events" such as people who have recently gotten engaged or married, started a new job, or moved, you can more effectively zoom in on people who are more likely to be in the market to buy or sell. It's time to start using this information to target those hot prospects! Join us on Thursday, September 29 as we explore the use of Facebook ads for lead. We'll walk through how you can use specific life events to target potential buyers and sellers and build a network of "future leads" to fill your pipeline and nurture until they're ready to start the real estate process. Here's a quick sneak peek of what the webinar will cover: Click here to register for this free webinar on Thursday, 9/29 and learn how you can start leveraging Facebook ads like a PRO!
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Keller Williams Realty International Announces Launch of hgTouch for Keller Williams at Mega Camp
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SmartZip launches SphereTargeting to power home seller analytics and automated advertising for contacts in an agent's sphere of influence
PLEASANTON, Calif., Aug. 2, 2016 -- SmartZip Analytics, Inc., the leader in predictive marketing technology for the real estate, lending and related industries, announced the launch of SphereTargeting, a product that offers home seller analytics and targeted marketing campaigns for an agent's sphere of influence. After uploading their personal databases to SphereTargeting's predictive analytics engine, agents will receive rich data insights and seller predictions for each contact on an ongoing basis. Pre-configured online and social media advertising campaigns will automatically nurture their entire sphere, while enabling agents to double down on marketing and outreach efforts to top-predicted seller prospects. SphereTargeting works to solve a major pain point in most real estate agents' businesses: finding the time to nurture past clients, potential clients and others who have shown interest in their services. According to the National Association of REALTORS®, just 26% of home sellers hire the same agent they used in their previous transaction. Most real estate professionals lose out on business opportunities over the years simply because they didn't stay regularly in touch with their database. "Real estate professionals know the importance of their sphere of influence for finding business opportunities. But staying in touch over a long period of time, and most importantly at the right time, is a difficult and often expensive task," said SmartZip CEO and President Avi Gupta. "SphereTargeting was specifically designed to create a smarter and easier way to keep an agent's name and brand 'top of mind' for the long term, so they have the best shot at winning the next real estate transaction. But we also wanted to go one giant step further by applying our predictive analytics to surface the contacts most likely to sell, which ensures our client and their advertising is proactively reaching out to the right contact, at the right time, with the right message, and never losing out on repeat business from their sphere." Thousands of agents across the U.S. use SmartZip's flagship platform, SmartTargeting, which helps find listing opportunities in self-selected geographic territories. Beginning today, SphereTargeting will be included within the SmartTargeting platform for all current and future clients. In addition, for a limited time, new and current SmartTargeting clients can get SphereTargeting for free for their first 250 uploaded contacts. Clients will see deep insights about the contacts in their sphere, including their likelihood to sell, which gives them the ability to spark productive conversations and focus their attention on top seller prospects. Online advertising campaigns can be added to automatically nurture their sphere for the long term, including listing-focused ads to top seller prospects or leads and brand-building ads to the others for referral opportunities. Agents who have tested the product tout that SphereTargeting will help them to nurture their entire database while prioritizing the contacts with the highest selling potential. "I totally see the value in it," said RE/MAX Accord agent Derek Rodrigues. "As a real estate agent, my sphere sometimes gets forgotten and I know I'm probably missing out on listing opportunities. But with SphereTargeting, I get to see insights about my sphere and actions pop up that motivate me to stay in touch at the right time." In its initial launch, SphereTargeting is available for existing and new clients of the SmartTargeting platform. The standalone SphereTargeting product is expected to launch in fall 2016 and will be available to all real estate professionals and businesses. SmartZip Analytics is a national leader in predictive marketing solutions for real estate, lending and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip's SmartTargeting platform offers an integrated solution that can identify top home seller prospects accurately, engage them through targeted online and offline marketing campaigns, and help close more business with smart nurturing and prospecting tools. In addition, leading national real estate companies, including Homes.com, ZipRealty.com, HomeSnap, foreclosure.com, RealtyStore.com and others rely on SmartZip's best-of-breed analytics for their online businesses. SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners and Cue Ball Capital, and is headquartered in Pleasanton, CA.
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Onboard Partner CINC (Commissions Inc) Getting 18% Conversion Rates from New Seller Suite
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Is Your Website Helping You Close Leads and Build Relationships?
  How Do You Warm Up Website Leads & Build Relationships to Grow Conversion? In today's real estate market, having a real estate website has become a baseline requirement in the agent's marketing toolkit. Serving as the home base for your professional resume, neighborhood insights and listings, your website can be a great lead generation tool. But, what processes do you have in place to warm up your website leads, build relationships with your prospects, and - therefore - increase your conversion? In our latest downloadable guide, we look at six proven and actionable strategies being used by some of today's top producing agents and brokers. From being as tech-savvy as your prospects to building rapport through valuable information, you'll learn tips for success and walk away with actionable, can-do strategies that will help you convert your website leads and build lasting relationship with you sphere. Download your free copy of "6 Ways to Warm Up Website Leads, Build Relationships and Increase Your Conversion" today!
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Smartguy800 Announces Integration with Top Producer® to Streamline Telephonic Lead Generation and Management Functionality
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Smartguy800 Announces Integration with Wise Agent Adds Enhanced CRM and Transaction Functionality for Real Estate Professionals
LOS ANGELES - Aug. 30, 2015 -- SmartGuy800.com, a leading lead capture and virtual phone system for business professionals today announced that it has integrated with Wise Agent, a popular transaction and contact management system used by Realtors. "I think real estate agents will find a lot of value in the synergy we have created with Wise Agent", states Jordan Wexler, CEO of SmartGuy800.com. "It will streamline their lead process and increase their productivity from lead generation to close." The latest integration by SmartGuy800 allows real estate agents who advertise their lead capturing 800 numbers on property signs, flyers, newspaper/magazine ads, websites and real estate listing services to have the caller details (including listing address called, marketing source that triggered the call, and caller's phone number) instantly populate the Wise Agent CRM member's back office. "We are excited to integrate SmartGuy800's lead generation technology, states Brandon Wise, CEO of Wise Agent. Brandon continues, "Their ability to generate more calls using their proprietary 800 number technology is a great addition to our contact and transaction management solutions." About SmartGuy800 SmartGuy800 is a leading cloud-based virtual phone system with integrated lead generation and tracking capabilities. For over 20 years, this technology has helped thousands or small business professionals nationwide generate more calls, track the cost-effectiveness of their advertising and never lose a lead again. (Check out our video). SmartGuy800 is a collaboration of SmartGuy.com, one of the largest exclusive business networks in the USA, and Information Now, Inc., a leader in interactive voice response solutions. About Wise Agent Wise Agent is an online Customer Relationship Management CRM system designed for Realtors. Features include Contact Management, Transaction Management, Marketing Tools, unlimited Document Storage, lead tracking and excellent support. Wise Agent seamlessly connects technology, people, and business practices to increase productivity, organization, and most importantly make it easy for members to give full service to their clients and build long term relationships.
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Zapelo Launches at Real Estate Connect
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How Do You Keep Track of Referrals? Introducing Wise Agent's Referral Tree
We all agree that referrals are an extremely important part of our business. Some say referrals are the lifeblood when it comes to being successful in any kind of sales. Referrals are the most cost-effective way to get new leads and maximize your percentage rate closed. With referrals being so important, it is also important to make sure you have a good system in place to track, nurture, and build relationships with those referrals. Wise Agent has just updated the Referral Tree, making it easy to track your referrals. Using the Referral Tree, you can link your contacts and show who each person was referred by, and who they have referred. From there, take advantage of our ranking system, making sure to rank your contacts that are feeding you the most referrals highly. Once your referrals are in Wise Agent, you will not only be able to track who referred them, but you also have a system in place to work on them and turn them into clients. You can assign them to a marketing program, send monthly newsletters, schedule calls, etc. The people who get the most referrals are the ones who stay in front of their database consistently, so take advantage of the tools in Wise Agent that make it easy to stay in touch. Remember it is always important when marketing or talking to anyone to ask for those precious referrals. When you do get a referral it is also extremely important to make sure the person who sent you the referral knows how much you appreciate it. You'll find the Referral Tree at the bottom of any Contact Summary page. Let us know if you have any questions – we're here for you 24/7! To view the original article, visit the Wise Agent blog.
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Solving the Lead Generation Dilemma for Real Estate Professionals
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Homes.com® Provides MLS Partners with Significant Value in Traffic and Leads
  Norfolk, VA, October 06, 2014 -- Homes.com®, leading online real estate destination and provider of real estate marketing solutions, added two major MLS partners this past year: California Regional Multiple Listing Service, Inc. (CRMLS) and Houston Association of REALTORS® (HAR). In the last 12 months, the partnership with Homes.com has resulted in an immense increase in traffic, leads, and listing impressions for the MLS partners. Homes.com has generated for CRMLS and HAR a combined 490 million impressions for their members' listings and 138,000 referral visitors to MLS public-facing websites and broker and agent websites. Additionally, Homes.com generated nearly 275,000 consumer leads, routed directly to the listing brokers and agents at no charge. The Houston Association of REALTORS®, the second largest local association/board of REALTORS® in the United States, generated more than 273 million impressions and 15 million property detail views of their listings from Homes.com. 140,000 consumer leads were sent to local HAR brokers and agents from Homes.com, with mobile leads up 20 percent over the past year. Referral click-through traffic to agent websites and HAR.com increased an astounding 1100 percent, with more than 7,000 referral visitors delivered in August 2014 alone. "The main objective of Homes.com is the same as our industry MLS partners - to provide consumers with accurate listing information they can trust," said Dave Mele, president of Homes.com. "Connecting MLS members with more consumers and helping members maximize their real estate business are benefits Homes.com is proud to provide. We strive to drive more traffic back to our advertisers and look forward to partnering with more MLS's in the future." Additionally, the California Regional Multiple Listing Service, America's largest MLS organization with more than 70,000 members, generated more than 223 million impressions and 13 million property detail views of their listings from Homes.com. 136,000 consumer leads were sent directly to local CRMLS brokers and agents from Homes.com, with mobile leads increasing 59 percent over the past year. Referral click-through traffic to broker and agent websites increased 37 percent, with more than 8,300 referral visitors delivered in August 2014 alone. "Sending business back to CRMLS brokers and agents through Homes.com is one of the ways we help put brokers and agents in front of buyers and sellers," said Art Carter, chief executive officer of CRMLS. "The Homes.com partnership provides free leads and the tools to turn those leads into business providing measurable value and service to our brokers and agents." For more information on the benefits Homes.com can provide MLS's and their members, visit http://connect.homes.com/mls/. About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry's first-ever, all-inclusive marketing platform for agents and brokers featuring single-login convenience, and the new Homes.com Social offers innovative tools and resources to help real estate professionals save time and simplify social media marketing. Over 10 million consumers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area, and to find useful home buying tips. For more information, visit Homes.com.
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Move, Inc. Becomes a RE/MAX Approved Supplier
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Agents Using Community-Sourced Content For Lead Generation
Bellevue, WA, Wednesday, March 26, 2014-- The members of ActiveRain have been collaborating to create community-sourced real estate content as a way to generate interaction with prospects and drum up new business. The latest infographic by the ActiveRain community is titled, "Hidden Gems in Real Estate." It goes beyond the standard online home search and reveals the hidden gems that may be undervalued (or not even included) in the listing price. 1,500 agents, brokers, home stagers, inspectors, and lenders shared their insight to build this shared resource. The community-sourced content project by ActiveRain works with the community to create a nice looking infographic and provide free marketing resources for the real estate community. With "Hidden Gems", agents and other industry pros get free access to: Guidance to Write a Blog Post that puts a local spin on the infographic. Coaching on Ways to Generate Business using the Infographic through social media, email marketing, and phone calls. A Press Release & Media Kit for agents who are aiming high and want to get published in their local newspaper Bob Stewart, Community Evangelist at ActiveRain commented, "Agents often find that it is difficult to find things to talk about with real estate leads that you've been working for several months. They can eventually get blinded to market reports, just-listed postcards, and other lead engagement strategies that just aren't resonating with them." "This is the beauty of being part of an online community," continued Stewart. "We can work together as an industry to share our real estate expertise with consumers and learn from one another in the process." About ActiveRain ActiveRain is an online community of real estate professionals who exchange best practices, write real estate blogs, and get free education from the industry and their peers. Learn more at www.ActiveRain.com.
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Is your marketing competitive?
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BoomTown Launches First API With Zillow Tech Connect Program
  Charleston, S.C. – Feb. 13, 2014 – BoomTown, a leading real estate lead generation and CRM (Customer Relationship Management) system, announces the first Application Programming Interface (API) integration between their intelligent Customer Relationship Management (CRM) platform and Zillow's® Premier Agent lead generation package. Under Zillow's recently launched Tech Connect initiative the two companies will exchange data to provide their mutual real estate professional clients with smarter actionable information around online consumer behavior, delivering a better experience for all parties. "This is our first API connection with another lead generation source, and one of many steps we're taking to further streamline the lead management efforts of our clients," said Grier Allen CEO and President of BoomTown. "Managing leads in multiple systems is one of the biggest pain points our clients face today, so we're pleased to be the first partner to launch with Zillow Tech Connect, and enable our clients to automatically import leads, and a robust set of data around them, directly into our CRM to seamlessly manage and monitor each contact's experience." About BoomTown Founded in 2006 and headquartered in Charleston, SC, BoomTown is a fast growing, web-based software company that offers a robust online marketing system for real estate professionals. The system includes a customized real estate website integrated with local MLS data, personalized online advertising and inbound marketing services, a dedicated Client Success Manager, and a cutting-edge CRM (Customer Relationship Management System) with marketing automation. BoomTown's software solution is being used by the top-producing real estate brokerages and teams across the country, and the company was recognized for three consecutive years (2011, 2012, 2013) on the Inc. 500 Fastest Growing Companies List. For more about BoomTown, visit http://boomtownroi.com/. About Zillow, Inc. Zillow, Inc. (NASDAQ: Z) operates the leading real estate and home-related marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full life cycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming nearly 64 million monthly unique users, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgage Marketplace, Zillow Rentals, Zillow Digs™, Postlets®, Diverse Solutions®, Agentfolio™, Mortech®, HotPads™ and StreetEasy®. The company is headquartered in Seattle.
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Do internet customers buy the property they called on?
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Craigslist Display Ads are back, Imprev solves real estate’s Craigslist display ad dilemma
Tuesday, January 14, 2014 – New York – Imprev announced today a new solution for real estate agents who lost the ability to post display ads on Craigslist when the online classified advertising giant changed its site specifications. Imprev, which provides marketing technologies to franchises and brokerages, developed a new Craigslist display ad format that works with Craigslist's new requirements. "Real estate agents were left hanging when Craigslist effectively pulled the plug on display ads," explained Renwick Congdon, CEO of Imprev. "Agents who use the Imprev platform can once again create engaging, high-quality display ads for Craigslist," he added. Congdon, who is attending this week's Real Estate Connect CEO Summit in New York City, notes that the flexibility of the Imprev marketing platform allows his team to quickly create new products as technologies evolve. "Technology change is constant and rapid. Brokerages that adopt flexible solutions avoid product obsolescence, which today can happen on the turn of a dime. The new Imprev platform is exceptionally adaptive." Craigslist has been a perennial favorite of many real estate agents. Its traffic is massive: More than 50 billion page views per month, 60 million-plus users in the U.S. and 700 sites in 70 countries. Prior to the change, real estate agents had been generating thousands of ads to market their properties daily to this worldwide base of potential homebuyers and sellers. Internal Imprev data shows Craigslist ads were one of the top six product types agents used to market homes in 2013. Late last year, Craigslist made changes that eliminated an agent's ability to create enhanced listings and forced them to revert back to using plain text and fixed photos. The new Craigslist display ad product from Imprev enable agents to once again leverage the reach of Craigslist by displaying property images, custom text, logo, a team or personal photo, as well as their brand identity. An agent can also use these new designs to create a display ad for self-promotion of the services they offer to homebuyers and sellers. About Imprev Imprev, Inc. provides real estate companies with custom Marketing Centers and digital apps built on the industry's most advanced platform. The fully integrated marketing tools allow agents to self-publish print, multimedia, video, online, and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., with more information at www.imprev.com.
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Not All Leads Are Equal
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Realtor.com® Launches Program to Handle Phone Leads
At realtor.com®, we take great care to focus on the outcome for the brokers and their agents when we provide lead solutions. Leads come in all shapes and sizes; and it is not until you back out the intent of the consumer who submitted the lead, that the quality over quantity issue becomes apparent. How ready are they? Where is the consumer in their life cycle? While it is good business to follow-up with all inquiries—at this time of year, the demand seems to be for leads where the consumer is past the research phase and already has a house in mind. If your source of leads is funneling in lots of consumers who are just curious about the state of the market, these potential consumers can convert, but this requires that your agents use good customer relationship practices. Instead of a drip marketing campaign that only sends emails without something personal, that will fall flat. We train with Top Producer® to send auto emails, but filter in lots of personal interactions and references to previous conversations which we store for the agent to refer to. Where is the loyalty? If your leads are being distributed to your agent—and a few others simultaneously, you can argue that this assures that the consumer will get a call. But it can also be uncomfortable for both your agent and the prospective client. We have anecdotal evidence that this hurts lead conversion significantly—from what our customers tell us, and studies done independently by PAA research (pleaseactaccordingly.com) will back this one up as well. Who answers the phone? Phone leads are great—there is no scrambling to get back to the customer and, if done well, an appointment or next step can be produced in a single action. But if your agents have not instrumented a system for sending a personal text when they are busy or capturing the lead on their cell phone, the results can be devastating. When we tested what happens when a consumer reaches a voice mail, only 30 percent left a message. In these cases, we would recommend email leads—or upgrading the systems used to manage the leads the way FiveStreet does it. We offer phone leads and email leads so this is something to consider when every closing makes a difference—especially when your desire is to finish the year strong! To learn more, click here.
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Homes.com and MLS Partners Generate Significant Leads for Brokers and Agents
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Old-School Tactics Top Online Options as Best Lead Sources for Real Estate
SAN FRANCISCO, CA--(Nov 7, 2013) - (from the National Association of Realtors Convention) - Even with the tech avalanche, business still comes through the door the old-fashioned way. That is, real estate agents' most valuable leads still come from traditional sources -- open houses, past-client referrals, for sale signs, and walk-ins to brokerage offices -- significantly outranking online sources according to the latest Imprev Thought Leader Survey of top real estate executives. "A remarkable 97 percent of broker-owners and top executives at brokerage firms surveyed said traditional sources provide the most valuable leads," said Renwick Congdon, CEO of Imprev. Sixty three percent say these leads are of "exceptional value" and 34 percent say these leads provide a "reasonable value." In comparison, none of the major online lead-generation sources included in the survey received an "exceptional value" rating higher than 3 percent. "Considering the millions of dollars paid every month to the online lead providers, these results were not what we expected," Congdon said. Other key findings: Other top sources: The second-most valuable lead source is the firm's own web site: 84 percent of leaders said their brokerage or corporate websites provide leads of "exceptional" (35 percent) or "reasonable" (49 percent) value. Social media (Facebook, etc.) provide the third most valuable source of leads, with 51 percent rating these leads as providing "reasonable" value and 11 percent providing "exceptional" value, they said. The online lead sources: Among the online firms that were included in the survey that offer lead generation, none ranked higher than 3 percent in providing "exceptional value." When the bar was lowered, Realtor.com ranked highest, with 42 percent of top executives giving it a "reasonable value" rating; Trulia is second, with 32 percent; Zillow is third, with 31 percent. Craigslist ranked low: More than two in three (68 percent) said leads from Craigslist don't deliver: 34 percent rated Craigslist as providing "not enough value" and 34 percent said it provided a "poor value" as a source of lead generation. Agent follow-up still a problem: Only one in 10 said they're "very satisfied" with the overall lead follow-up by their agents and nearly 40 percent said they're "not at all satisfied" with overall lead follow-up. A question of quality: 72 percent said they're "somewhat satisfied" with the quality of the leads they receive, and more than one in five (21 percent) are "not at all satisfied" with lead quality. Only 8 percent said they're "very satisfied" with the quality of their leads. The cost of acquisition: Half of the leaders surveyed said their firms spend 10 percent to 30 percent of their annual marketing budgets on lead generation. One in 10 spends more than 50 percent, and 14 percent spend 30 percent to 50 percent. About one in four (27 percent) said they spend less than 10 percent of their marketing budget on lead generation. Paying for leads: More than half the respondents (52 percent) said they don't charge their agents a separate fee for lead generation. However, nearly one in four (24 percent) do charge a separate fee, and 15 percent provide leads in exchange for a higher commission-split structure. Only 8 percent said they don't provide leads to their agents, with one respondent commenting: "We teach our agents to fish -- we don't provide leads for them." Imprev inaugurated the Thought Leader Survey in 2012 to provide insight into key business challenges for top executives in order to encourage discussions, ideas and solutions. Respondents included broker-owners and top executives at leading franchises and independent brokerage firms that were responsible for nearly half of all U.S. residential real estate transactions last year. The survey was conducted in late October, after the announcement of the re-opening of the U.S. government. Nearly one-third of the 260-plus respondents are 61 years old or older; and 38 percent were 51 to 60; 19 are 41-50; and 13 percent are 31 to 40. None of the respondents are under 30. Approximately 70 percent of the respondents run brokerages with more than 100 agents; 26 percent have more than 500 agents; 12 percent have more than 1,000 agents. About Imprev Imprev, Inc. provides real estate companies with custom Marketing Centers and web applications built on the industry's most advanced platform. The fully integrated marketing tools allow agents to self-publish print, multimedia, video, web, and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., and is online at www.imprev.com.
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Take realtor.com®'s Online Lead Generation Survey
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Study: Mobile Real Estate Web Traffic To Overtake Desktop Traffic in Early 2014
Delta Media Group, Inc., leaders in online real estate technology, published statistics in a new white paper that may come as a surprise to some REALTORS®. In 2012, there were 121 million smartphone users and 94 million tablet users in the United States, representing a 31% and 180% increase over 2011, respectively (eMarketer, Search Gets a Mobile Makeover, April 2013). These numbers are having a stunning effect on the real estate industry. Mobile is already known to be the fastest growing digital avenue for real estate marketing and lead generation, but recent studies show that mobile web traffic will soon overtake desktop traffic. In fact, some brokerages are already seeing over 50% of their web traffic coming from mobile on weekends weekend. This explosive mobile growth trend is why Delta Media Group decided to author this white paper on the mobile customer experience. In the paper, Delta Group publishes statistics and insight gathered from its national customer base of REALTORS®, to help them learn more about the state of the mobile real estate market, and learn how to enhance their customer's mobile experience and brokerage's brand as a result. As a part of the announcement, DMG Director of Marketing interviewed CEO Mike Minard on why this white paper is so important to the real estate industry. Here is a partial excerpt from the interview with Mike: Q. What's the purpose of this white paper? R. I started seeing drastic consumer behavior changes in 2010. Those changes in behavior are maturing now and the method in which REALTORS® need to engage these customers is different. I wanted to give a non-technical insight into some of these changes through a short white paper. The main purpose of the white paper is to get anyone in the residential real estate business to take a strong, honest look at what they're doing in the way of mobile marketing with their customers. Look for the entire interview with Mike Minard and other interesting background information later this week on RE Technology. Or, click here to go to the download page and access the white paper directly. About Delta Media Group, Inc. Serving over 600 real estate brokerages, 35,000 agents and 225 MLSs across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com.
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Free White Paper: The Recent Shift in Real Estate Lead Engagement
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Realtor.com®'s Lead Calculator helps you find leads that fit your needs and budget
Paid leads vs. Prospecting. It's not one size fits all! Start planning your year of success with the Lead Calculator from realtor.com®. The Lead Calculator from realtor.com® lets you find the program that fits your budget and provides the leads you want to close now or throughout the year. Use this tool to get exactly what you need to follow through with your goals for the year. Whether you are looking for buyers who found a house and now need an agent, motivated buyers and sellers that are more likely to move in 90 days, or listing/seller oriented programs--use the calculator and we will provide you a quote that meets your needs. Click here to get started!
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How to Become a Top 5% Producer and Income Earner
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How To Generate More Real Estate Leads Using Home Followup
How many of you love using Home Followup to create email campaigns to send to all your contacts and real estate leads? Home Followup has a variety of great tools to keep you connected to all your contacts, but how do you keep the fresh leads coming in? Luckily, if you're using Home Followup, you already have the right tools! Home Followup comes equipped with Lead Sync, which captures real estate leads directly from your existing website with customizable web-forms. Incoming leads will automatically be entered into your address book and subscribed to receive your emails. Want to start capturing more real estate leads? Take a look at our step by step instructions to set up your own lead capture form! Log in to your Showing Suite account, click on the tab labeled "Followup." From the Home Followup dashboard, click on the "create lead sync form" link underneath the Lead Sync section. The first thing you'll need to do is choose your form settings. Create a name for your form. This name is used in your internal account to differentiate each form you create. Select which contact group you wish to target with your form. Choose from 8 different groups, or simply choose "other." Select to either opt-in or out of email notifications whenever a new lead fills out your form. After a lead fills out the form, choose which URL you would like to redirect them to once submitted. This could be a landing page, blog article, etc. The next step is to choose your fields. You can mix and match up to 19 pieces of information on every incoming lead. Once you have created your form to your specifications, click "next", and you will be brought to the Predefined Campaigns page. Choose which email campaigns to assign to the leads captured from your form. If you don't have any email campaigns you would like to use for this specific form, you can easily create new campaigns from the Home Followup dashboard. After you've assigned your incoming leads to email campaigns, you will now be brought to the Summary page. From here, you can either email the HTML code for your form to your webmaster, or copy and paste the HTML code yourself onto your real estate website. Once the code is pasted onto your website, you're done! You can now begin capturing new real estate leads!
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Homes Connect: Login Once. Access Everything.
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Nearly 75% of Online Generated Real Estate Leads are Lost
Atlanta, GA (May 24, 2011) – The real estate industry is generally ignoring or responding too late to capitalize on nearly 75% of the web-based leads it invests in generating, according to the results of ongoing secret-shopping study being conducted by PCMS Consulting and One Cavo. Leading industry consultant, PCMS Consulting, and internet lead response specialist, One Cavo, have been conducting ongoing secret-shopping since late last year to gauge internet lead response by large multi-office brokerages. To date, the two firms have anonymously sent 715 web-form fills to 56 different companies, many of which have requested the secret-shopping through the One Cavo website. Depending on the size of the company and the specific request of the brokerage, a minimum of 10 and a maximum of 40 leads were sent to each company. In every case, half the leads were agent specific, the other half IDX. Independent and franchised companies in 19 states have been included in the study. So far, the results suggest that nearly 75% of leads generated were lost. One Cavo founder and President, Bradley Miller explains, "Our informal study mirrors the results of various NAR and industry studies that find approximately 48% of agents do not respond to internet leads—46% of our inquiries went unanswered. And, what is perhaps worse, 23% of those that received call backs received them, on average, 8 hours after the forms were submitted. Today's Internet consumer is expecting a response certainly within the hour but, more likely, within 15 or 20 minutes." John Reinhardt, President of Fillmore Real Estate, a 14-office brokerage in New York City, recently engaged One Cavo and PCMS Consulting to help his firm enhance their internet lead response. "We have been in business for over 45 years and are very proud of our brand and personal service. In this day and age, new consumers are reaching us through the Internet and they are expecting immediate response. Fillmore has always focused on delivering the best consumer experience and the Internet consumer deserves the same experience. We turned to One Cavo to assist us with responding to internet consumer to insure that they have an exceptional experience with Fillmore as well." "There are three pieces to internet marketing and they have to be strategized as one," advises Jose Perez, Founder and Chief Visionary for PCMS Consulting. "First you need to drive traffic to your site through social media, blogging, listing syndication, etc. Then, you have to have a great site that engages and entertains consumers so they are inclined to request more information from your firm. Finally, especially if you have spent of thousands of dollars doing the first two, you must respond to those leads immediately since over 70% of consumers choose the first company that gets back to them. Unfortunately, too many companies have no real system or accountability and leads fall through the cracks amounting to lost profits that few can risk in this environment," Perez adds. ### ABOUT PCMS CONSULTING PCMS Consulting provides innovative solutions that leading companies need to enhance their market position and profitability in the areas of recruiting, internet, management, and franchising. The organization is led by founder and Chief Visionary Jose Perez who has compiled a forward-thinking team that seeks to "reinvent" their clients in a dramatically changing environment.  ABOUT ONE CAVO One Cavo integrates industry-leading technology platforms and its Rapid Response Team of multi-lingual contact center professionals to efficiently and effectively manage internet generated leads on behalf of its contracted real estate agents and brokers—and improve ROI. Founder and CEO Bradley Miller's 13 years as a Broker/Owner and nearly 25 years in the industry give him the insight to center One Cavo's focus squarely on delivering measurable ROI, brand protection and improved overall profitability. 
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iHomefinder Launches SEO-Friendly IDX/MLS Search
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LPS Enhances SEO for rDesk
Are You Satisfied with the performance of your website in the search engine? rDesk Website, the Broker/Franchise Platform from LPS Real Estate Group (LPSREG) is even more SEO-friendly after partnering with the leading Search Engine Optimization company in the vertical market of Real Estate. Over the past year, LPSREG has been making significant enhancements to the core structure of their website platform at the direction of their SEO partner to ensure it is able to deliver the results today's brokers expect. The structure changes include: URL optimization Directory restructuring Content siloing On page and off page tagging Crawl path Site maps Canonical tags and much more! With the ongoing partnership, there is continual monitoring to ensure SEO best practices are being used to achieve high ranking organic placement. Results! With the new structure and guidance of our SEO partner, our clients are seeing significant climbing in their positioning. Some results include sites that rank in the top 10 on Google for 80% of their top 50 keywords. One customer enjoyed a 57% increase in organic traffic (over 5 million visitors) in one quarter. SEO is just one area LPSREG focuses on for clients. If you would like to see what LPSREG could do for your online marketing strategy, please contact me to schedule a conference call or presentation where we can explore possibilities.  
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