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NAR Announces New International Language Assets Available on NAR+Photofy App
CHICAGO (September 3, 2020) -- The National Association of Realtors announced today that it is expanding the global capabilities of its collaboration with Photofy, which has allowed Realtors to personalize and share content and key messages from NAR's consumer ad campaign across the world. While NAR members have had the ability to deliver promotional social media graphics in English and Spanish, today's announcement will immediately allow Realtors to share customizable content in French, Japanese, Romanian and Portuguese. "NAR is fortunate to have the scale, resources and member support to back a national advertising campaign that exemplifies who Realtors® are and the value they bring to a transaction," said NAR President Vince Malta, broker at Malta & Co., Inc., in San Francisco, CA. "And as we work to ensure our members can maximize the campaign to make their businesses more successful, we're excited that Realtors® will be able to utilize this new international language feature to share messages with countless potential clients in America and across the globe." NAR members will now be able to share over 100 customizable and static assets in dozens of additional countries, many of which represent the locations where the highest number of Realtors® do business. With more than 100 partner associations currently operating in 85 countries, NAR's Global team has focused on developing initiatives that strengthen international partnerships and generate additional visibility for members around the world. "The NAR Global team's tireless work building connections and communicating with partner associations across the globe ensures we are providing every possible resource to our International Realtor® Members," said Katie Johnson, general counsel and chief member experience officer at NAR. "New assets like these create engagement with members in dozens of nations and who speak these languages, allowing them to reach across international borders, discover new clients and generate new business opportunities." Realtors® are encouraged to personalize and share these and other "That's Who We R" campaign assets on their social media accounts. More information can be found on NAR's international language assets page or by visiting signup.photofy.com/nar to create a Photofy account and gain access to campaign assets. Today's announcement comes as the "NAR en Español" initiative is growing to extend services to Spanish-speaking members, both domestically and abroad. NAR expects to make new announcements surrounding this program in the coming months. The National Association of Realtors® is America's largest trade association, representing 1.4 million members involved in all aspects of the residential and commercial real estate industries.
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Century 21 Relaunches Spanish Language Website
Reimagined Spanish Website Speaks Authentically to Hispanic Homebuyers/Sellers MADISON, N.J., Sept. 12, 2017 -- As part of an ongoing effort to better connect and interact with the cross-cultural makeup of the many diverse Hispanic communities in the United States and around the globe, Century 21 Real Estate LLC today announced a relaunch of its Spanish website, espanol.century21.com. The foundation of the new 'look and feel' pays careful attention to tone, simplicity and delivering relevant content and imagery to create an authentic, one-stop experience that helps guide the Hispanic community, a vitally important segment to housing and to economies as a whole, through their entire homebuying and selling journey. "Our user research showed that the relationship bond between real estate agents and Hispanic home buying and selling clients is built on trust, and an affinity and understanding of the dramatic cultural disparities within this dynamic consumer segment," said Cara Whitley, chief marketing officer, Century 21 Real Estate LLC. "Ultimately, the driving force behind the relaunch of espanol.century21.com was to connect Latino and Latina home buyers and sellers with C21® Hispanic agents and those who speak Spanish to help provide better outcomes to clients and customers who view the home not just an asset, but also as the center and future of their families." Just last year, the iconic C21 brand released a 2016 Millward Brown consumer survey that showed that the Latino Community at large and Hispanic Millennials endorse Century 21 Real Estate significantly higher than the competition. In addition, the survey found that 70% of Hispanics are most likely to consider CENTURY 21® the next time they decide to buy or sell a home, and are most likely to recommend the CENTURY 21 brand to someone else. Looking ahead, CENTURY 21 is continuing its long-standing relationship with the National Association of Hispanic Real Estate Professionals (NAHREP), including today's general session at the NAHREP National Convention where president and CEO Nick Bailey will speak about how the leading global franchisor is helping to advance the mission of the Hispanic Wealth Project. Bailey is announcing a new C21® mentorship program to help Spanish women become real estate entrepreneurs called, "Empowering Latinas" and a Hispanic influencer program that authentically speaks to Spanish millennials about the home buying and selling process. "Our efforts are more than simply translating English into 'Spanglish' or focusing only on cultural nuances--it's an authentic mix of visuals, copy and overall storytelling that is intrinsically connecting Hispanics to the C21® brand," added Whitley. "By featuring Spanish-speaking Americans in familiar, real-world settings in the language that helps Hispanics remain connected to their culture, we are showing how we understand their needs intimately and value the tremendous impact they are having on our industry, the economy and the nation as a whole." About Century 21 Real Estate LLC Century 21 Real Estate LLC is comprised of approximately 7,450 independently owned and operated franchised broker offices in 79 countries and territories worldwide with more than 115,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs.
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Howard Hanna Now Translates Website in 100 Languages
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Imprev Helps Real Estate Firms Speak in Tongues: Worldwide Language Support Includes Traditional Chinese, Simplified Chinese and Korean Now Available
SAN FRANCISCO, CA, July 16, 2014 - Real Estate Connect -- Homebuyers and sellers whose first language is not English is a growing and important group for all agents, not just those who "specialize" in working with specific ethnic groups. Today Imprev is announcing new technology to help all agents tap into this multi-billion dollar opportunity. Specifically, Imprev technology now allows agents to create digital and print marketing materials in scores of languages, including traditional Chinese, simplified Chinese, Korean, French, and Spanish. Imprev, the leading provider of private label marketing technology to the real estate industry, will provide this capability to its franchise and broker customers to serve these growing markets as one in five households in the United States and Canada speak a language other than English at home. Moreover, home sales to international buyers totaled $93 billion in 2013, with a remarkable 60 percent of those transactions reported as all-cash sales, according to estimates from the National Association of Realtors. For example, investors from China are now number one in purchasing power, buying $22 billion of U.S. homes with an average home price of more than $590,000. "China is the fastest growing source of international real estate buyers in the U.S.," said Renwick Congdon, CEO of Imprev. "But in real estate, there's been no broad solution to create Chinese language marketing material," Congdon said. "Now both native speaking agents as well as those agents who use translation software, can very easily create marketing content that speaks to these customers." This latest innovation builds on the powerful Imprev marketing platform, combining with previous enhancements -- such as the intelligent automation system -- that Imprev rolled out with Berkshire Hathaway HomeServices Fox & Roach REALTORS earlier this year. "Our ability to automate the creation of any digital or print marketing material, including multi-language content, further positions Imprev as a leader in the industry," Congdon explained. "Now with intelligent automation, marketing content in any number of languages can be generated by the brokerage on behalf of the agent -- regardless of the agent's linguistic abilities -- ensuring that the brokerage and its agents can capitalize on the incredible growth opportunities in today's multi-lingual real estate market." RE/MAX INTEGRA's Ontario-Atlantic Region recently added multi-language marketing content to its Imprev-powered Design Centre, including French, traditional Chinese, simplified Chinese and Korean. "Language is power in real estate," said Gurinder Sandhu, Executive Vice President, RE/MAX INTEGRA, Ontario-Atlantic Region, noting that many of his top-producing agents often speak multiple languages. "Offering information to customers in their native language builds confidence and trust, further differentiating this regions' agents from their competitors," said Sandhu. About Imprev Imprev, Inc. is the largest provider of private label marketing solutions to the real estate industry today. Imprev delivers innovative marketing solutions, including automation, custom Marketing Centers and digital apps, delivered by the industry's most advanced and stable platform. Known for the highest quality and broadest array of marketing digital and print products in the industry, Imprev products allow agents to self-publish digital, print, video, multimedia, online and email advertising and communications in one place. Established in 2000, Imprev is headquartered in Bellevue, Wash., with more information at www.imprev.com.
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