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Century 21 Relaunches Spanish Language Website
Reimagined Spanish Website Speaks Authentically to Hispanic Homebuyers/Sellers MADISON, N.J., Sept. 12, 2017 -- As part of an ongoing effort to better connect and interact with the cross-cultural makeup of the many diverse Hispanic communities in the United States and around the globe, Century 21 Real Estate LLC today announced a relaunch of its Spanish website, espanol.century21.com. The foundation of the new 'look and feel' pays careful attention to tone, simplicity and delivering relevant content and imagery to create an authentic, one-stop experience that helps guide the Hispanic community, a vitally important segment to housing and to economies as a whole, through their entire homebuying and selling journey. "Our user research showed that the relationship bond between real estate agents and Hispanic home buying and selling clients is built on trust, and an affinity and understanding of the dramatic cultural disparities within this dynamic consumer segment," said Cara Whitley, chief marketing officer, Century 21 Real Estate LLC. "Ultimately, the driving force behind the relaunch of espanol.century21.com was to connect Latino and Latina home buyers and sellers with C21® Hispanic agents and those who speak Spanish to help provide better outcomes to clients and customers who view the home not just an asset, but also as the center and future of their families." Just last year, the iconic C21 brand released a 2016 Millward Brown consumer survey that showed that the Latino Community at large and Hispanic Millennials endorse Century 21 Real Estate significantly higher than the competition. In addition, the survey found that 70% of Hispanics are most likely to consider CENTURY 21® the next time they decide to buy or sell a home, and are most likely to recommend the CENTURY 21 brand to someone else. Looking ahead, CENTURY 21 is continuing its long-standing relationship with the National Association of Hispanic Real Estate Professionals (NAHREP), including today's general session at the NAHREP National Convention where president and CEO Nick Bailey will speak about how the leading global franchisor is helping to advance the mission of the Hispanic Wealth Project. Bailey is announcing a new C21® mentorship program to help Spanish women become real estate entrepreneurs called, "Empowering Latinas" and a Hispanic influencer program that authentically speaks to Spanish millennials about the home buying and selling process. "Our efforts are more than simply translating English into 'Spanglish' or focusing only on cultural nuances--it's an authentic mix of visuals, copy and overall storytelling that is intrinsically connecting Hispanics to the C21® brand," added Whitley. "By featuring Spanish-speaking Americans in familiar, real-world settings in the language that helps Hispanics remain connected to their culture, we are showing how we understand their needs intimately and value the tremendous impact they are having on our industry, the economy and the nation as a whole." About Century 21 Real Estate LLC Century 21 Real Estate LLC is comprised of approximately 7,450 independently owned and operated franchised broker offices in 79 countries and territories worldwide with more than 115,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs.
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Howard Hanna Now Translates Website in 100 Languages
Cleveland, OH (August 9th, 2016) – As the third largest real estate company nationally, Howard Hanna takes its commitment to innovation seriously. That's why in July, the company made its estimated 10 million web pages available in 100 different languages on HowardHanna.com. "From our 100% Money Back Guarantee, to our Buy Before You Sell program, to our One-Stop Shopping, to our world-class website, Howard Hanna has always tried to anticipate the needs of our customers and adapt to the changing role of real estate," said Howard W. "Hoddy" Hanna, III, Chairman of Howard Hanna. "Updating our website to offer translations in 100 languages is just another way for us to make sure that we continue to lead the charge as visionaries in the world of real estate." Howard Hanna has always looked to make the real estate process simpler. The goal of adding translations to the website is not only to make the American Dream of Homeownership accessible to those who may not speak English as a first language, but also to keep pace with a changing digital landscape. Brian Boero from 1000Watt worked with Howard Hanna on the launch of the new website in 2015. "Designing a great digital experience requires truly understanding your user, and making it as easy as possible for them to get what they want," he said. "Howard Hanna has doubled down on its commitment to this approach with this update, and I commend them for it." Thus far in 2016, Howard Hanna's website has had visits from over 200 countries. With an average of 1.4 million visitors per month, this cutting-edge technology advances the promise to revolutionize real estate. It helps to bring listings, services, and programs to a wider, more diverse audience. Susan Sadowski, President of Relocation Horizons, Inc., Howard Hanna's relocation management company, is thrilled about this new development for the Howard Hanna website. "The language translation tool responds to the requests of many of our corporations and the international and foreign national transferees relocating into Howard Hanna's eight-state market area. We are thrilled that we can reach out to our transferees who either speak English as a second language or don't speak English at all, and that our website can be translated into over 100 languages." In 2015, the combined performance of the Howard Hanna companies resulted in closed sales of over $16.2 billion and an impressive 89,737 closed transaction sides. With its pledge to continued innovation in real estate, Howard Hanna expects to have another record-breaking year in 2016. Howard Hanna Real Estate Services is the third largest real estate company in America, the #1 privately owned broker in the nation, and the largest home seller in Pennsylvania, Ohio, and New York. The family-owned and operated real estate company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 270 offices across PA, OH, VA, MI, NY, WV, NC and MD, our more than 9,000 sales associates and staff are guided by a spirit of integrity in all aspects of the real estate process.
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Imprev Helps Real Estate Firms Speak in Tongues: Worldwide Language Support Includes Traditional Chinese, Simplified Chinese and Korean Now Available
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