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NAR Launches 'NAR en Espanol' Website
WASHINGTON (October 13, 2020) -- The National Association of Realtors today launched NAR en Español, a fully-Spanish sub site to the association's main webpage, nar.realtor. As its Spanish-speaking membership continues to rise at a historic pace, the group's NAR en Español initiative has since 2018 helped local and global members leverage their Realtor affiliation while facilitating various networking and educational resources for Spanish-speaking Realtors®. Most recently, a component of NAR's "Right Tools, Right Now" program has focused on ensuring local and global Spanish-speaking Realtors® and bilateral partners are aware of and have access to the resources NAR provided its members in response to the COVID-19 pandemic. "I am proud of how NAR and its affiliates have collaborated on and supported this program from the very beginning," said Alejandro Escudero, NAR's manager of global alliances and business development. "Adding content and resources in Spanish will help us increase NAR brand recognition and support amongst Realtor® members and consumers both domestically and around the world. And by ensuring many of the great resources NAR produces for its members are also available in Spanish, the NAR en Español platform will help us to continue engaging and educating our Spanish speaking stakeholders." NAR en Español maintains a significant focus on member education initiatives, last summer hosting over 300 students from 15 countries for two fully virtual Accredited Buyer Representative and Seller Representative Specialist courses, held in Spanish. "NAR is committed to elevating our members' levels of professionalism, and we know that increasing and enhancing educational opportunities is one of the best ways to get there," said NAR Vice President of Association Affairs Mabél Guzmán. "These courses are not only critical toward understanding the latest trends and changes within our industry, but also a fantastic way to build relationships and grow our Realtor® networks. In addition, much of this content will help provide a positive real estate experience for Hispanic buyers and sellers, a rapidly growing segment of our industry." Visit www.nar.realtor/nar-en-espanol to access NAR's new Spanish language webpage. "The vision that NAR's Engagement team has shown throughout the development of NAR en Español has been transformative for both our association and our industry," said Katie Johnson, general counsel and chief member experience officer at NAR. "Evolving from a simple NAR en Español Facebook page into the comprehensive collection of resources we offer to our members today, I'm so proud to see this association enhance the support we provide to this important and ever-growing segment of real estate professionals." The National Association of Realtors® is America's largest trade association, representing 1.4 million members involved in all aspects of the residential and commercial real estate industries.
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NAR Announces New International Language Assets Available on NAR+Photofy App
CHICAGO (September 3, 2020) -- The National Association of Realtors announced today that it is expanding the global capabilities of its collaboration with Photofy, which has allowed Realtors to personalize and share content and key messages from NAR's consumer ad campaign across the world. While NAR members have had the ability to deliver promotional social media graphics in English and Spanish, today's announcement will immediately allow Realtors to share customizable content in French, Japanese, Romanian and Portuguese. "NAR is fortunate to have the scale, resources and member support to back a national advertising campaign that exemplifies who Realtors® are and the value they bring to a transaction," said NAR President Vince Malta, broker at Malta & Co., Inc., in San Francisco, CA. "And as we work to ensure our members can maximize the campaign to make their businesses more successful, we're excited that Realtors® will be able to utilize this new international language feature to share messages with countless potential clients in America and across the globe." NAR members will now be able to share over 100 customizable and static assets in dozens of additional countries, many of which represent the locations where the highest number of Realtors® do business. With more than 100 partner associations currently operating in 85 countries, NAR's Global team has focused on developing initiatives that strengthen international partnerships and generate additional visibility for members around the world. "The NAR Global team's tireless work building connections and communicating with partner associations across the globe ensures we are providing every possible resource to our International Realtor® Members," said Katie Johnson, general counsel and chief member experience officer at NAR. "New assets like these create engagement with members in dozens of nations and who speak these languages, allowing them to reach across international borders, discover new clients and generate new business opportunities." Realtors® are encouraged to personalize and share these and other "That's Who We R" campaign assets on their social media accounts. More information can be found on NAR's international language assets page or by visiting signup.photofy.com/nar to create a Photofy account and gain access to campaign assets. Today's announcement comes as the "NAR en Español" initiative is growing to extend services to Spanish-speaking members, both domestically and abroad. NAR expects to make new announcements surrounding this program in the coming months. The National Association of Realtors® is America's largest trade association, representing 1.4 million members involved in all aspects of the residential and commercial real estate industries.
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Century 21 Relaunches Spanish Language Website
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Howard Hanna Now Translates Website in 100 Languages
Cleveland, OH (August 9th, 2016) – As the third largest real estate company nationally, Howard Hanna takes its commitment to innovation seriously. That's why in July, the company made its estimated 10 million web pages available in 100 different languages on HowardHanna.com. "From our 100% Money Back Guarantee, to our Buy Before You Sell program, to our One-Stop Shopping, to our world-class website, Howard Hanna has always tried to anticipate the needs of our customers and adapt to the changing role of real estate," said Howard W. "Hoddy" Hanna, III, Chairman of Howard Hanna. "Updating our website to offer translations in 100 languages is just another way for us to make sure that we continue to lead the charge as visionaries in the world of real estate." Howard Hanna has always looked to make the real estate process simpler. The goal of adding translations to the website is not only to make the American Dream of Homeownership accessible to those who may not speak English as a first language, but also to keep pace with a changing digital landscape. Brian Boero from 1000Watt worked with Howard Hanna on the launch of the new website in 2015. "Designing a great digital experience requires truly understanding your user, and making it as easy as possible for them to get what they want," he said. "Howard Hanna has doubled down on its commitment to this approach with this update, and I commend them for it." Thus far in 2016, Howard Hanna's website has had visits from over 200 countries. With an average of 1.4 million visitors per month, this cutting-edge technology advances the promise to revolutionize real estate. It helps to bring listings, services, and programs to a wider, more diverse audience. Susan Sadowski, President of Relocation Horizons, Inc., Howard Hanna's relocation management company, is thrilled about this new development for the Howard Hanna website. "The language translation tool responds to the requests of many of our corporations and the international and foreign national transferees relocating into Howard Hanna's eight-state market area. We are thrilled that we can reach out to our transferees who either speak English as a second language or don't speak English at all, and that our website can be translated into over 100 languages." In 2015, the combined performance of the Howard Hanna companies resulted in closed sales of over $16.2 billion and an impressive 89,737 closed transaction sides. With its pledge to continued innovation in real estate, Howard Hanna expects to have another record-breaking year in 2016. Howard Hanna Real Estate Services is the third largest real estate company in America, the #1 privately owned broker in the nation, and the largest home seller in Pennsylvania, Ohio, and New York. The family-owned and operated real estate company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 270 offices across PA, OH, VA, MI, NY, WV, NC and MD, our more than 9,000 sales associates and staff are guided by a spirit of integrity in all aspects of the real estate process.
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Imprev Helps Real Estate Firms Speak in Tongues: Worldwide Language Support Includes Traditional Chinese, Simplified Chinese and Korean Now Available
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