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National Association of Realtors Unveils New Brand and Mark for First Time in 45 Years
WASHINGTON, April 9, 2018 -- The National Association of Realtors® has been helping shape the real estate industry for more than 100 years, and today revealed a modern new visual identity to make its iconic brand and mark more multi-dimensional, dynamic and future-focused. The new brand, redesigned for the first time in 45 years, leverages many of the familiar attributes and visual elements of the trusted Realtor® mark, including the very recognizable blue color palette, but moves the logo from a flat two dimensional image to 3-D, adding further depth, dimension and elevation to the brand. "NAR and its members have always understood that real estate is, and always will be, a people-focused business," said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty. "The evolution of the Realtor® brand reinforces who we are as an organization – an unrivaled advocate and trusted resource in real estate, growing and adapting to the changing demographics and needs of today's buyers, sellers and investors. It expresses the role that Realtors® play in a meaningful and deeply emotional milestone in life, and more than simply a transaction, we are helping clients achieve their hopes and dreams." The original "block R" logo was first adopted in 1973, when the association changed its name from the National Association of Real Estate Boards to the National Association of Realtors®. The membership mark is recognized globally, and identifies a real estate professional who is a member of the association and subscribes to its strict code of ethics. Not all real estate agents are Realtors®, and only those who join the association can call themselves a Realtor® and use the membership mark. The newly evolved mark and logo, referred to as a "new dimension," has a contemporary 3-D cube holding a slightly redrawn but still very recognizable "R" letterform and a simple and bold san-serif typography for the association name. "Technology, shifting market conditions and consumers are reshaping the real estate industry at a breakneck pace; and when I became NAR's CEO last fall, I vowed to lead the association into the future and ensure that our members can compete and thrive in a dynamic marketplace," said NAR CEO Bob Goldberg. "The new brand embodies the association's rich history, but better reflects our forward-thinking focus and how we'll stay ahead of industry evolution and disruption and continue to lead the real estate industry in the years ahead." NAR worked with Conran Design Group, a global branding and design firm headquartered in New York and London, where it originated over 60 years ago, to evolve the association's brand identity and mark; Conran has worked with numerous other recognizable brands, including Coca-Cola, P&G, Pfizer, Nestle, Rolls-Royce and Shell. During the nearly yearlong rebranding process, Conran conducted extensive research and focus groups of consumers and Realtors®. In early June, NAR will begin the brand transition process across its communications, as well as implement the external brand roll out to its more than 1,200 affiliated local and state associations of Realtors® and its 1.3 million members. The National Association of Realtors® is America's largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.
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Moxi Work Launches Moxi Publish
Moxi Works recently launched a brand-new tool for the Moxi Marketing suite! It's called Moxi Publish and it's beautiful. Moxi Publish lets you and your offices create eye-catching presentations for your agents to send to their clients. Newsletters, holiday wishes, and everything else, now as a vital touchpoint. It happens to be a feature within Moxi Present, so every brokerage out there with Moxi Present already has access to Moxi Publish capabilities! Moxi Engage can augment this experience as well, which we'll talk about below. Moxi Publish leverages the brokerage's biggest asset, without any additional cost. That asset is your agents' spheres. Think about the number of agents you have in your brokerage for a moment. On average, agents have 400 people in their spheres. So, you would potentially be reaching hundreds or thousands, if not millions of contacts, staying relevant and within your local footprint. Moxi Publish helps in numerous ways, the most important being: Brokerages and office managers can create content Clients get interactive, responsive, branded content from their agents Helps agents stay in flow without them having to lift a finger For Brokers Brokers and brokerage marketing departments can now create and distribute high quality, branded content to their agents through Moxi Publish. Brokerages can add value to their agents by providing content while maintaining brand standards and quality. For Office Managers The content created at the company level can be passed to the office level, where the office admins or managers can add hyper-local content to the company presentations. This gives the office admins/managers the opportunity to add value for their agents with a brokerage benefit. After all, hyper local content is the essence of all good marketing these days. For Agents Agents now have a host of new materials at their fingertips to use to keep their SOI in flow. The agent didn't have to take time to build it themselves, and the automation through Engage allows agents to stay top-of-mind with very little effort. Moxi Engage + Moxi Present For the brokerages that are Moxi Engage AND Moxi Present users, the experience also allows for automated delivery of published presentations to pre-set groups or sphere members in an agent's Engage CRM account. Why'd we choose to build it on the Moxi Present CMA tool? Because it is infinitely editable and doesn't even need listing data for it to work. Add any dynamic, interactive content you want like graphs, any type of virtual experience like Matterport, videos, and it will be responsive to mobile devices, which is where we find consumers. Want to learn how many impressions your brokerage could be receiving with Moxi Publish? Contact your the dedicated Account Manager for your brokerage to learn more. To view the original post, visit the Moxi Works blog.
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Infographic: How Recent Buyers Purchased Their Home
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Graphiq and booj Partner to Deliver Interactive Data Visualizations to Real Estate Brokerages Across the Country
  SANTA BARBARA, Calif.--Graphiq, the semantic technology and data visualization company, today announced a partnership with website developer booj, which operates the Enterprise Network, a nationwide consortium of leading independent real estate brokerages. The partnership will give members of the Enterprise Network direct access to Graphiq's library of fully interactive data visualizations, which bring a new level of insight to the homebuying experience. With this new collaboration, booj will have untethered access to launch new, engaging content quickly and help its clients provide the most competitive data solutions to their users. Booj customers will have direct access to Graphiq's data visualizations on properties, sales trends, community demographics, and more. In working with booj, Graphiq will be able to easily deploy data solutions to a multitude of top tier brokerages and establish a strong relationship with one of the leading web developers in real estate. How it will work: Continuing its trend of technological innovation, booj will use Graphiq's data library and visualization API to seamlessly integrate interactive and engaging information on its clients' websites, newsletters, and CRMs. "booj is able to reach a wide variety of real estate professionals across the country with its advanced web development services," said Tommy Gamba, Senior Director of Partnerships for Graphiq. "Graphiq is excited to partner with such a formidable player in the space to expand the use of our interactive visualizations on brokers' websites and to get more information into consumers' hands." Both Graphiq and booj hope this collaboration will put more decision-making power in the hands of consumers by providing a wider range of real estate professionals with unique and accessible visualizations. "Graphiq's interactive tool is a game-changer for engaging website visitors," said Ido Zucker, Co-Founder of booj. "Our customers continuously emphasize the importance of data and interactivity as part of the process for engaging home buyers and sellers, and booj can now quickly and affordably provide that service through our partnership with Graphiq." About Graphiq Graphiq is a semantic technology and data visualization company that instantly delivers deep insights across a number of important industries. The company's real estate solution provides interactive, live-updating visualizations of real estate data and information. Graphiq Real Estate works with brokers, online portals, and web developers to make data more accessible by building internal and customer-facing products, streamlining access to massive amounts of real estate insights without the high integration costs. Graphiq visualizations are available on both a property- and location-level, providing unparalleled breadth and depth to any real estate consumer's online experience. More online at www.graphiq.com and real-estate.graphiq.com.
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VHT Studios Unveils New Virtual Staging Tips for Real Estate Professionals to 'De-Deck the Halls' to Sell Listings During the Holidays
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Realtor.com® Steps Out with New Graphic Look for Web and Mobile and National Ad Campaign Featuring Film Star Elizabeth Banks
WASHINGTON, May 12, 2015 -- Realtor.com®, a leading provider of online real estate services operated by News Corp. subsidiary Move, Inc., stepped out emphatically today with the introduction of a new graphic identity and national advertising campaign that position the brand as the best – and truest – provider of real estate information and services for buyers, sellers and renters of properties in the U.S. The new work was previewed here this afternoon by Move CEO Ryan O'Hara in keynote remarks to more than 2,000 industry leaders and real estate professionals gathered for the 2015 Realtors® Legislative Meetings & Trade Expo. The campaign represents the biggest and boldest marketing initiative in realtor.com®'s nearly 20-year history and unfolds against the backdrop of a marketplace that has been seismically altered by the recent acquisition of Move by News Corp and the merger of competitors Zillow and Trulia. At stake are online home listings and homes-for-sale ads exceeding $9 billion annually, according to a recent research report by Goldman, Sachs & Co. The campaign also coincides with the continued surge of realtor.com®'s business, which has seen record growth in web and mobile visitors and the brand's recent ascension to the industry's #2 position. The new graphic identity will immediately become a centerpiece of realtor.com®'s communications on its website and mobile apps and in its advertising. The new look hinges on a two-tone logotype in which the "real" in realtor.com® is called out in bright red letters and the rest of the name is presented in black. It is intended to communicate that while competitors may feature conflicting or inaccurate information, realtor.com® stands for what is real in real estate by delivering fresh and accurate listings and connecting people with the data, tools and professional expertise they need to discover their perfect home. "Serving buyers, sellers and renters of properties with the best information and tools anytime, anywhere and communicating the value brokers and agents provide as trusted guides through the process is our utmost priority," said Ryan O'Hara, chief executive officer of Move. "This is what we mean by what's real in real estate – and what sets us apart." It is a message that is at the heart of realtor.com®'s new advertising, which revolves around a series of 15- and 30-second TV spots and longer-form web videos featuring Elizabeth Banks, the Emmy-nominated actress, producer and director who is among Hollywood's most sought after and versatile performers. Ms. Banks' directorial debut, the musical comedy Pitch Perfect 2, opens in theaters nationwide on Friday. This summer she will appear opposite John Cusack and Paul Dano in the Brian Wilson biographical feature film Love and Mercy, which is scheduled for release on June 5. Later this year, she will reprise her role as District 12 escort Effie Trinket in The Hunger Games: Mockingjay – Part 2, the next installment of the global blockbuster Hunger Games franchise, which to date has grossed in excess of $2 billion worldwide at the box office. Regarding her interest in participating in the realtor.com® campaign, Ms. Banks said: "I'm a little house obsessed and looking for a new home right now, which made the opportunity to work on the new realtor.com® ad campaign a great fit. I love the accessibility of realtor.com®. My husband and I email each other photos of houses to look at and the other person can pull them right up – no matter where they are. The realtor.com® app literally allows you to take the home buying experience with you everywhere in your daily life." The new realtor.com® campaign – which is unified by the tagline "real estate in real time" – was created by Pereira & O'Dell New York, the company's advertising agency, under the direction of Andrew Strickman, Move's head of brand and chief creative. In it, Ms. Banks portrays a real estate-obsessed version of herself and delivers the message with humor, smarts, glamour and sass. In the campaign's first spot, called "Jim," she observes the title character using the realtor.com® website to find his dream home. "You're a real-time real estate renegade there, Jim Bob," she says. "An arbiter of accuracy. A phenom of fresh listings. A master of mortgage rates. A ruler of refinancing. An emperor of escrow. Jim, let's live in that house together." The TV ads debut May 18 and will run across major broadcast networks and cable channels, including CBS – where a :30 slot has been secured on the eagerly anticipated final episode of the Late Show with David Letterman on May 20 – HGTV, Bravo, TBS, Comedy Central and Spike, among others. The web videos featuring Ms. Banks will break later. The new ads are intended to appeal to a wide consumer target – from millennials looking for small, low-priced homes for themselves and their pets to young couples looking for more space on tight budgets to families looking for bigger, longer-term homes. For repeat buyers, the realtor.com® message will be delivered by integrated advertising positioning the brand as the best tool for homebuyers looking to make the smartest, most informed purchase decisions. For first-time buyers, who account for roughly one-third of U.S. home sales in a typical year, the approach will feature branded content presented in a so-called "edutainment" format positioning realtor.com® as a trusted ally demystifying the real estate process. The TV spots and web videos were directed by Fred Savage, the Emmy- and Golden Globe-nominated actor, director and producer best known for his role as Kevin Arnold in the American TV series The Wonder Years. Mr. Savage's directorial credits include episodes of the popular TV series Modern Family and It's Always Sunny in Philadelphia and the critically acclaimed kids' shows Phil of the Future, Wizards of Waverly Place and Zeke and Luther. He has also directed commercials for a number of leading consumer brands, including Farmers Insurance, the California Milk Board and Fitbit. About Move, Inc. and realtor.com® Move, Inc., a subsidiary of News Corp, is a leading provider of online real estate services. Move operates the realtor.com® website and mobile experiences, which connect people to the most important and accurate information they need to find their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smartphones. In addition to the industry's most comprehensive and accurate information, Move's network of websites provides consumers a wealth of innovative tools, including Moving.com™, SeniorHousingNet and others. Move supports real estate agents and brokerages by providing many services to grow their businesses, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreet; as well as many free services. Move is based in the heart of Silicon Valley – in San Jose, Calif.
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Want to Create Videos, But Don't Have the Hardware?
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