The Stars Have Aligned: Coldwell Banker Real Estate Officially Unveils New North Star Branding
Six months after previewing a new logo and identity, Coldwell Banker Real Estate reveals lessons learned from its "transparent rebrand" as it continues to shape the brand's future MADISON, N.J. (September 12, 2019) – Six months ago Coldwell Banker Real Estate previewed a new logo, dubbed the "CB North Star mark," which symbolized the brand's position as a guide for clients and a leader in the real estate industry. After an extensive testing and discovery phase, the brand has finalized the new logo and corresponding identity standards, yard signs, marketing materials, office concepts and a full suite of branded apparel. Rebrands are especially difficult endeavors for franchise organizations and as such the Coldwell Banker® brand chose a novel approach to the process. Calling upon the ingenuity that has driven the brand for the past 113 years, Coldwell Banker Real Estate devised the concept of a "transparent rebrand." The past six months have been filled with testing, iterating and perfecting the new brand identity. Four companies served as beta testers, identifying the best practices and signage design that will guide the global roll-out in 2020. Coldwell Banker Real Estate has now landed on a new look to guide the company into a new era. Based on initial field testing, the new logo was updated to include the "Coldwell Banker" wordmark displayed with the new "CB North Star" icon. The brand also finalized new yard sign designs after real-world implementation in four test markets – Plainfield, Illinois, Washington, D.C., Madison, New Jersey and Greenville, South Carolina. The brand released the "Coldwell Banker Look Book" along with new identity standards and a "Playbook" to guide Coldwell Banker-affiliated companies through their own rebrands. In addition to these assets, the brand will host sessions at its annual Coldwell Banker Leadership Summit, September 12-14, in Chicago to present learnings from the rebranding process in test markets. The brand is also releasing a weekly podcast dubbed "The Road to Rebrand" and a mini documentary titled "Story Behind the Star." In their initial planning, brand leaders were very cognizant of the financial and emotional investment involved in a rebrand of this size. The Coldwell Banker brand currently has 3,100 offices and 92,000 affiliated agents. The year 2020 was identified as the company wide rebrand kick-off to allow companies to plan and budget at a steady pace. However, since announcing the new look, many companies are eager to rebrand ahead of the 2020 kick-off, a nod to the success of the transparent strategy. "For a franchise brand, I believe that a transparent rebrand process is necessary, and this process has been enlightening. Companies that declare a rebrand is happening and don't leave room to test in real-world scenarios put themselves at a disadvantage," said David Marine, chief marketing officer, Coldwell Banker Real Estate LLC. "We've been able to make adjustments in a number of scenarios where the logo is displayed on signage, marketing materials and more. We saw what works best and adjusted based on feedback. This learning phase gave us invaluable insight before we roll out the new look across our entire network in 2020." "One of the great things about the process of rebranding has been the response from clients. They shared in our excitement when we switched to the new yard signs. I also had a few clients comment on our remodeled office; some even said the design choices gave them inspiration for their own homes," said Ellen Williams, agent, Coldwell Banker Real Estate Group. "Better yet our office got more than just new décor, the way our working space is laid out now is more comfortable and welcoming. The space is inspiring, it motivates us, there's a buzz and energy." "Coldwell Banker did a great job engaging affiliated agents during yard sign development and selection, the new designs will really help the brand stand out, which is tough in the sophisticated D.C. market," said Sherri Anne Green, agent, Coldwell Banker Residential Brokerage. "Clients are drawn to the modern logo. The clean fresh look combined with the history and strength of the name Coldwell Banker make for a powerful combination." If you want to be a part of Coldwell Banker Project North Star, visit https://www.coldwellbanker.com/careers and explore how the Coldwell Banker brand can be the North Star to guide your career. About Coldwell Banker Real Estate LLC Powered by its network of over 92,000 affiliated sales professionals in 3,100 offices across 44 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The brand's mission is to empower their people to leave their mark on the world of real estate. The Coldwell Banker brand prides itself on its history of expertise and honesty since its beginnings in 1906. The brand embraces four core values: home, awesomeness, ingenuity and excellence. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2018 and 2019 Women's Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker Real Estate give the Gen Blue® network an unbeatable edge. Coldwell Banker®, the Coldwell Banker logo, Gen Blue® and the Gen Blue Experience® are registered services marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue, please visit www.coldwellbanker.com/join.

Moxi Work Launches Moxi Publish
Moxi Works recently launched a brand-new tool for the Moxi Marketing suite! It's called Moxi Publish and it's beautiful. Moxi Publish lets you and your offices create eye-catching presentations for your agents to send to their clients. Newsletters, holiday wishes, and everything else, now as a vital touchpoint. It happens to be a feature within Moxi Present, so every brokerage out there with Moxi Present already has access to Moxi Publish capabilities! Moxi Engage can augment this experience as well, which we'll talk about below. Moxi Publish leverages the brokerage's biggest asset, without any additional cost. That asset is your agents' spheres. Think about the number of agents you have in your brokerage for a moment. On average, agents have 400 people in their spheres. So, you would potentially be reaching hundreds or thousands, if not millions of contacts, staying relevant and within your local footprint. Moxi Publish helps in numerous ways, the most important being: Brokerages and office managers can create content Clients get interactive, responsive, branded content from their agents Helps agents stay in flow without them having to lift a finger For Brokers Brokers and brokerage marketing departments can now create and distribute high quality, branded content to their agents through Moxi Publish. Brokerages can add value to their agents by providing content while maintaining brand standards and quality. For Office Managers The content created at the company level can be passed to the office level, where the office admins or managers can add hyper-local content to the company presentations. This gives the office admins/managers the opportunity to add value for their agents with a brokerage benefit. After all, hyper local content is the essence of all good marketing these days. For Agents Agents now have a host of new materials at their fingertips to use to keep their SOI in flow. The agent didn't have to take time to build it themselves, and the automation through Engage allows agents to stay top-of-mind with very little effort. Moxi Engage + Moxi Present For the brokerages that are Moxi Engage AND Moxi Present users, the experience also allows for automated delivery of published presentations to pre-set groups or sphere members in an agent's Engage CRM account. Why'd we choose to build it on the Moxi Present CMA tool? Because it is infinitely editable and doesn't even need listing data for it to work. Add any dynamic, interactive content you want like graphs, any type of virtual experience like Matterport, videos, and it will be responsive to mobile devices, which is where we find consumers. Want to learn how many impressions your brokerage could be receiving with Moxi Publish? Contact your the dedicated Account Manager for your brokerage to learn more. To view the original post, visit the Moxi Works blog.

Graphiq and booj Partner to Deliver Interactive Data Visualizations to Real Estate Brokerages Across the Country
  SANTA BARBARA, Calif.--Graphiq, the semantic technology and data visualization company, today announced a partnership with website developer booj, which operates the Enterprise Network, a nationwide consortium of leading independent real estate brokerages. The partnership will give members of the Enterprise Network direct access to Graphiq's library of fully interactive data visualizations, which bring a new level of insight to the homebuying experience. With this new collaboration, booj will have untethered access to launch new, engaging content quickly and help its clients provide the most competitive data solutions to their users. Booj customers will have direct access to Graphiq's data visualizations on properties, sales trends, community demographics, and more. In working with booj, Graphiq will be able to easily deploy data solutions to a multitude of top tier brokerages and establish a strong relationship with one of the leading web developers in real estate. How it will work: Continuing its trend of technological innovation, booj will use Graphiq's data library and visualization API to seamlessly integrate interactive and engaging information on its clients' websites, newsletters, and CRMs. "booj is able to reach a wide variety of real estate professionals across the country with its advanced web development services," said Tommy Gamba, Senior Director of Partnerships for Graphiq. "Graphiq is excited to partner with such a formidable player in the space to expand the use of our interactive visualizations on brokers' websites and to get more information into consumers' hands." Both Graphiq and booj hope this collaboration will put more decision-making power in the hands of consumers by providing a wider range of real estate professionals with unique and accessible visualizations. "Graphiq's interactive tool is a game-changer for engaging website visitors," said Ido Zucker, Co-Founder of booj. "Our customers continuously emphasize the importance of data and interactivity as part of the process for engaging home buyers and sellers, and booj can now quickly and affordably provide that service through our partnership with Graphiq." About Graphiq Graphiq is a semantic technology and data visualization company that instantly delivers deep insights across a number of important industries. The company's real estate solution provides interactive, live-updating visualizations of real estate data and information. Graphiq Real Estate works with brokers, online portals, and web developers to make data more accessible by building internal and customer-facing products, streamlining access to massive amounts of real estate insights without the high integration costs. Graphiq visualizations are available on both a property- and location-level, providing unparalleled breadth and depth to any real estate consumer's online experience. More online at www.graphiq.com and real-estate.graphiq.com.

Realtor.com® Steps Out with New Graphic Look for Web and Mobile and National Ad Campaign Featuring Film Star Elizabeth Banks
WASHINGTON, May 12, 2015 -- Realtor.com®, a leading provider of online real estate services operated by News Corp. subsidiary Move, Inc., stepped out emphatically today with the introduction of a new graphic identity and national advertising campaign that position the brand as the best – and truest – provider of real estate information and services for buyers, sellers and renters of properties in the U.S. The new work was previewed here this afternoon by Move CEO Ryan O'Hara in keynote remarks to more than 2,000 industry leaders and real estate professionals gathered for the 2015 Realtors® Legislative Meetings & Trade Expo. The campaign represents the biggest and boldest marketing initiative in realtor.com®'s nearly 20-year history and unfolds against the backdrop of a marketplace that has been seismically altered by the recent acquisition of Move by News Corp and the merger of competitors Zillow and Trulia. At stake are online home listings and homes-for-sale ads exceeding $9 billion annually, according to a recent research report by Goldman, Sachs & Co. The campaign also coincides with the continued surge of realtor.com®'s business, which has seen record growth in web and mobile visitors and the brand's recent ascension to the industry's #2 position. The new graphic identity will immediately become a centerpiece of realtor.com®'s communications on its website and mobile apps and in its advertising. The new look hinges on a two-tone logotype in which the "real" in realtor.com® is called out in bright red letters and the rest of the name is presented in black. It is intended to communicate that while competitors may feature conflicting or inaccurate information, realtor.com® stands for what is real in real estate by delivering fresh and accurate listings and connecting people with the data, tools and professional expertise they need to discover their perfect home. "Serving buyers, sellers and renters of properties with the best information and tools anytime, anywhere and communicating the value brokers and agents provide as trusted guides through the process is our utmost priority," said Ryan O'Hara, chief executive officer of Move. "This is what we mean by what's real in real estate – and what sets us apart." It is a message that is at the heart of realtor.com®'s new advertising, which revolves around a series of 15- and 30-second TV spots and longer-form web videos featuring Elizabeth Banks, the Emmy-nominated actress, producer and director who is among Hollywood's most sought after and versatile performers. Ms. Banks' directorial debut, the musical comedy Pitch Perfect 2, opens in theaters nationwide on Friday. This summer she will appear opposite John Cusack and Paul Dano in the Brian Wilson biographical feature film Love and Mercy, which is scheduled for release on June 5. Later this year, she will reprise her role as District 12 escort Effie Trinket in The Hunger Games: Mockingjay – Part 2, the next installment of the global blockbuster Hunger Games franchise, which to date has grossed in excess of $2 billion worldwide at the box office. Regarding her interest in participating in the realtor.com® campaign, Ms. Banks said: "I'm a little house obsessed and looking for a new home right now, which made the opportunity to work on the new realtor.com® ad campaign a great fit. I love the accessibility of realtor.com®. My husband and I email each other photos of houses to look at and the other person can pull them right up – no matter where they are. The realtor.com® app literally allows you to take the home buying experience with you everywhere in your daily life." The new realtor.com® campaign – which is unified by the tagline "real estate in real time" – was created by Pereira & O'Dell New York, the company's advertising agency, under the direction of Andrew Strickman, Move's head of brand and chief creative. In it, Ms. Banks portrays a real estate-obsessed version of herself and delivers the message with humor, smarts, glamour and sass. In the campaign's first spot, called "Jim," she observes the title character using the realtor.com® website to find his dream home. "You're a real-time real estate renegade there, Jim Bob," she says. "An arbiter of accuracy. A phenom of fresh listings. A master of mortgage rates. A ruler of refinancing. An emperor of escrow. Jim, let's live in that house together." The TV ads debut May 18 and will run across major broadcast networks and cable channels, including CBS – where a :30 slot has been secured on the eagerly anticipated final episode of the Late Show with David Letterman on May 20 – HGTV, Bravo, TBS, Comedy Central and Spike, among others. The web videos featuring Ms. Banks will break later. The new ads are intended to appeal to a wide consumer target – from millennials looking for small, low-priced homes for themselves and their pets to young couples looking for more space on tight budgets to families looking for bigger, longer-term homes. For repeat buyers, the realtor.com® message will be delivered by integrated advertising positioning the brand as the best tool for homebuyers looking to make the smartest, most informed purchase decisions. For first-time buyers, who account for roughly one-third of U.S. home sales in a typical year, the approach will feature branded content presented in a so-called "edutainment" format positioning realtor.com® as a trusted ally demystifying the real estate process. The TV spots and web videos were directed by Fred Savage, the Emmy- and Golden Globe-nominated actor, director and producer best known for his role as Kevin Arnold in the American TV series The Wonder Years. Mr. Savage's directorial credits include episodes of the popular TV series Modern Family and It's Always Sunny in Philadelphia and the critically acclaimed kids' shows Phil of the Future, Wizards of Waverly Place and Zeke and Luther. He has also directed commercials for a number of leading consumer brands, including Farmers Insurance, the California Milk Board and Fitbit. About Move, Inc. and realtor.com® Move, Inc., a subsidiary of News Corp, is a leading provider of online real estate services. Move operates the realtor.com® website and mobile experiences, which connect people to the most important and accurate information they need to find their perfect home and to the REALTORS® whose expertise guides consumers through buying and selling. As the official website of the National Association of REALTORS®, realtor.com® empowers consumers to make smart home buying, selling and renting decisions by leveraging its direct, real-time connections with more than 800 multiple listing services (MLS) via all types of computers, tablets and smartphones. In addition to the industry's most comprehensive and accurate information, Move's network of websites provides consumers a wealth of innovative tools, including Moving.com™, SeniorHousingNet and others. Move supports real estate agents and brokerages by providing many services to grow their businesses, including ListHub™, the nation's leading listing syndicator and centralized intelligence platform for the real estate industry; TigerLead®; Top Producer® Systems; and FiveStreet; as well as many free services. Move is based in the heart of Silicon Valley – in San Jose, Calif.