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The Stars Have Aligned: Coldwell Banker Real Estate Officially Unveils New North Star Branding
Six months after previewing a new logo and identity, Coldwell Banker Real Estate reveals lessons learned from its "transparent rebrand" as it continues to shape the brand's future MADISON, N.J. (September 12, 2019) – Six months ago Coldwell Banker Real Estate previewed a new logo, dubbed the "CB North Star mark," which symbolized the brand's position as a guide for clients and a leader in the real estate industry. After an extensive testing and discovery phase, the brand has finalized the new logo and corresponding identity standards, yard signs, marketing materials, office concepts and a full suite of branded apparel. Rebrands are especially difficult endeavors for franchise organizations and as such the Coldwell Banker® brand chose a novel approach to the process. Calling upon the ingenuity that has driven the brand for the past 113 years, Coldwell Banker Real Estate devised the concept of a "transparent rebrand." The past six months have been filled with testing, iterating and perfecting the new brand identity. Four companies served as beta testers, identifying the best practices and signage design that will guide the global roll-out in 2020. Coldwell Banker Real Estate has now landed on a new look to guide the company into a new era. Based on initial field testing, the new logo was updated to include the "Coldwell Banker" wordmark displayed with the new "CB North Star" icon. The brand also finalized new yard sign designs after real-world implementation in four test markets – Plainfield, Illinois, Washington, D.C., Madison, New Jersey and Greenville, South Carolina. The brand released the "Coldwell Banker Look Book" along with new identity standards and a "Playbook" to guide Coldwell Banker-affiliated companies through their own rebrands. In addition to these assets, the brand will host sessions at its annual Coldwell Banker Leadership Summit, September 12-14, in Chicago to present learnings from the rebranding process in test markets. The brand is also releasing a weekly podcast dubbed "The Road to Rebrand" and a mini documentary titled "Story Behind the Star." In their initial planning, brand leaders were very cognizant of the financial and emotional investment involved in a rebrand of this size. The Coldwell Banker brand currently has 3,100 offices and 92,000 affiliated agents. The year 2020 was identified as the company wide rebrand kick-off to allow companies to plan and budget at a steady pace. However, since announcing the new look, many companies are eager to rebrand ahead of the 2020 kick-off, a nod to the success of the transparent strategy. "For a franchise brand, I believe that a transparent rebrand process is necessary, and this process has been enlightening. Companies that declare a rebrand is happening and don't leave room to test in real-world scenarios put themselves at a disadvantage," said David Marine, chief marketing officer, Coldwell Banker Real Estate LLC. "We've been able to make adjustments in a number of scenarios where the logo is displayed on signage, marketing materials and more. We saw what works best and adjusted based on feedback. This learning phase gave us invaluable insight before we roll out the new look across our entire network in 2020." "One of the great things about the process of rebranding has been the response from clients. They shared in our excitement when we switched to the new yard signs. I also had a few clients comment on our remodeled office; some even said the design choices gave them inspiration for their own homes," said Ellen Williams, agent, Coldwell Banker Real Estate Group. "Better yet our office got more than just new décor, the way our working space is laid out now is more comfortable and welcoming. The space is inspiring, it motivates us, there's a buzz and energy." "Coldwell Banker did a great job engaging affiliated agents during yard sign development and selection, the new designs will really help the brand stand out, which is tough in the sophisticated D.C. market," said Sherri Anne Green, agent, Coldwell Banker Residential Brokerage. "Clients are drawn to the modern logo. The clean fresh look combined with the history and strength of the name Coldwell Banker make for a powerful combination." If you want to be a part of Coldwell Banker Project North Star, visit https://www.coldwellbanker.com/careers and explore how the Coldwell Banker brand can be the North Star to guide your career. About Coldwell Banker Real Estate LLC Powered by its network of over 92,000 affiliated sales professionals in 3,100 offices across 44 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The brand's mission is to empower their people to leave their mark on the world of real estate. The Coldwell Banker brand prides itself on its history of expertise and honesty since its beginnings in 1906. The brand embraces four core values: home, awesomeness, ingenuity and excellence. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2018 and 2019 Women's Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker Real Estate give the Gen Blue® network an unbeatable edge. Coldwell Banker®, the Coldwell Banker logo, Gen Blue® and the Gen Blue Experience® are registered services marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue, please visit www.coldwellbanker.com/join.
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National Association of Realtors Unveils New Brand and Mark for First Time in 45 Years
WASHINGTON, April 9, 2018 -- The National Association of Realtors® has been helping shape the real estate industry for more than 100 years, and today revealed a modern new visual identity to make its iconic brand and mark more multi-dimensional, dynamic and future-focused. The new brand, redesigned for the first time in 45 years, leverages many of the familiar attributes and visual elements of the trusted Realtor® mark, including the very recognizable blue color palette, but moves the logo from a flat two dimensional image to 3-D, adding further depth, dimension and elevation to the brand. "NAR and its members have always understood that real estate is, and always will be, a people-focused business," said NAR President Elizabeth Mendenhall, a sixth-generation Realtor® from Columbia, Missouri and CEO of RE/MAX Boone Realty. "The evolution of the Realtor® brand reinforces who we are as an organization – an unrivaled advocate and trusted resource in real estate, growing and adapting to the changing demographics and needs of today's buyers, sellers and investors. It expresses the role that Realtors® play in a meaningful and deeply emotional milestone in life, and more than simply a transaction, we are helping clients achieve their hopes and dreams." The original "block R" logo was first adopted in 1973, when the association changed its name from the National Association of Real Estate Boards to the National Association of Realtors®. The membership mark is recognized globally, and identifies a real estate professional who is a member of the association and subscribes to its strict code of ethics. Not all real estate agents are Realtors®, and only those who join the association can call themselves a Realtor® and use the membership mark. The newly evolved mark and logo, referred to as a "new dimension," has a contemporary 3-D cube holding a slightly redrawn but still very recognizable "R" letterform and a simple and bold san-serif typography for the association name. "Technology, shifting market conditions and consumers are reshaping the real estate industry at a breakneck pace; and when I became NAR's CEO last fall, I vowed to lead the association into the future and ensure that our members can compete and thrive in a dynamic marketplace," said NAR CEO Bob Goldberg. "The new brand embodies the association's rich history, but better reflects our forward-thinking focus and how we'll stay ahead of industry evolution and disruption and continue to lead the real estate industry in the years ahead." NAR worked with Conran Design Group, a global branding and design firm headquartered in New York and London, where it originated over 60 years ago, to evolve the association's brand identity and mark; Conran has worked with numerous other recognizable brands, including Coca-Cola, P&G, Pfizer, Nestle, Rolls-Royce and Shell. During the nearly yearlong rebranding process, Conran conducted extensive research and focus groups of consumers and Realtors®. In early June, NAR will begin the brand transition process across its communications, as well as implement the external brand roll out to its more than 1,200 affiliated local and state associations of Realtors® and its 1.3 million members. The National Association of Realtors® is America's largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.
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Moxi Work Launches Moxi Publish
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Infographic: How Recent Buyers Purchased Their Home
WASHINGTON, Jan. 8, 2018 -- A strengthening U.S. economy, rising home values and the ongoing stretch of remarkable job creation sparked both growing demand and ability to purchase a home over the past year. While supply and affordability constraints are indeed making homebuying a challenging endeavor for many households, data from the National Association of Realtors®' 2017 Profile of Home Buyers and Sellers reveals some hopeful news: an overwhelming majority of successful buyers obtained a mortgage and made a down payment of less than 20 percent. Here is a look at how recent buyers purchased their home: Median purchase price – $235,000 Obtained a mortgage – 88 percent Down payment amount – 10 percent Down payment sources – savings (59 percent); sales proceeds from previous home (38 percent) Received down payment help from family/friends – 16 percent Obtaining a mortgage was not difficult/easier than expected – 66 percent The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries. Information about NAR is available at www.nar.realtor.
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Graphiq and booj Partner to Deliver Interactive Data Visualizations to Real Estate Brokerages Across the Country
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VHT Studios Unveils New Virtual Staging Tips for Real Estate Professionals to 'De-Deck the Halls' to Sell Listings During the Holidays
ROSEMONT, IL (DECEMBER 12, 2016)--VHT Studios, the nation's largest real estate photography and video company, today unveils new virtual staging tips to help real estate professionals De-Deck the Halls of their listings, so there's no need to delay listing a home until after the holiday decorations are removed. The holiday season is the perfect time for real estate professionals to experience firsthand the impact of virtual staging tools, which can attract buyers searching for their next home online, where most new home searches originate. "While holiday decorations add joy to any home, real estate professionals have told us that buyers searching online often prefer to view listing photographs free of holiday décor to help them envision the full potential of a home," said Brian Balduf, CEO and Co-Founder, VHT Studios. "Our four custom virtual staging tools are a direct response to their requests," added Balduf. VHT Studios' Virtual Staging Suite includes Virtual Stage, Virtual Declutter, Virtual Paint and Virtual Redecorate. The suite helps real estate professionals wow clients and prospects: Holiday decorations need not be removed or disturbed. Skilled "Elves" – our team of professional image specialists -- apply our custom tools and magically remove holiday décor from a photograph. Real estate professionals can choose to virtually furnish, paint or redecorate the interiors of any home. Buyers shopping during the holidays for their next home can visualize what a home could potentially look like. Sellers need not invest the time, expense and inconvenience of physically redecorating a room and if they choose, can still decorate their home for the holidays. Whether a home has holiday decor in every room, or dated carpeting, crazy, painted walls, or outdated wallpaper, VHT's new virtual staging services allow real estate professionals to completely recreate a listing's interior. Visit VHT Studios' Virtual Staging Suite and check out the VHT Studios "Beauty Contest" blog to view a wide variety of virtual staging options. About VHT StudiosVHT Studios' unrivaled nationwide network of professional photographers and image specialists deliver photography and image management services to top real estate professionals looking to become even more successful. VHT Studios is a full-service partner to leading real estate agents, brokerages and businesses. The VHT Studios team delivers to real estate professionals their most powerful selling tools – high-quality photography and video – to ensure their properties get seen more, sell faster and at the best price. Based in Rosemont, Illinois, VHT Studios has helped more than 200,000 real estate professionals sell more than $200 billion in properties since the company's founding in 1998. For more information, visit http://www.vht.com/.
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Realtor.com® Steps Out with New Graphic Look for Web and Mobile and National Ad Campaign Featuring Film Star Elizabeth Banks
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Want to Create Videos, But Don't Have the Hardware?
No video camera? No problem! Create original videos with your own photos, clips or just an idea More than 35 hours of video are uploaded to YouTube every minute, and with the motto of "Broadcast Yourself", it's hard to believe that anyone is left out of the YouTube experience. But the truth is, sites like YouTube do largely leave out people who don't have a video camera. That's changing with the beta launch of youtube.com/create, where anyone can use video creation sites Xtranormal, Stupeflix and GoAnimate to make personal videos or animations and post them directly to YouTube. Create original animations Creating animation can be pretty hard and often requires expensive software, but GoAnimate and Xtranormal Movie Maker let you create animated videos with just a text storyline. In minutes, you can make two bears discuss fiction-writing, or create your own cooking show parody. Use your own photos, clips and music to create dynamic videos Stupeflix lets you pull together your own images, clips and even maps into a dynamic video slideshow. You can tell a personal story or even make a jazzy promo for your craft company. Start creating! So give it a test drive. Here are some ideas: Create an educational video Reenact a scene from your favorite movie or play Create a digital 2010 year book, or a 2011 graduation video This is still early and we look forward to adding more sites, so check them out and give us some feedback in the comments section below. We look forward to seeing what you come up with! Stanley Wang, Software Engineer, recently watched "First Test on This...GoAnimate App on YouTube" and Shenaz Zack, Product Manager, recently watched "IT'S FRIDAY! (v2)" (created using Xtranormal Movie Maker) To try these out for yourself, visit www.youtube.com/create and click on each title to learn more, watch a tutorial and see video examples. You can make an original creation in minutes--and it's free (though some sites have premium services which you can access from their sites directly).
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