Matterport Launches Digital Pro to Reinvent Real Estate Marketing with New All-in-One Solution
New offering helps real estate agents win listings and sell homes faster by creating an immersive 3D tour, HDR photos, and detailed floor plans for a low, flat rate SUNNYVALE, CA — Matterport, Inc., today announced Digital Pro, an all-in-one marketing solution for real estate agents, available now in the United States. Digital Pro combines the innovation of Matterport's 3D digital twin technology with integrated marketing and content production services to create the industry's most affordable, comprehensive marketing package to help real estate professionals win more listings and sell homes faster. With a single appointment, Matterport will produce professional-grade HDR photos, a 2D floor plan, 3D tour, and a preview video for customers, all delivered within 1-2 business days at a low flat rate. According to a recent trends report by the National Association of REALTORS® Research Group, 67% percent of home buyers consider floor plans useful in a listing. Another poll found 89% consider 3D Virtual Tours as important to the buying process. With Digital Pro, real estate professionals can produce all of the media assets needed to market, sell and promote their properties through a single partner. By offering a full suite of visual marketing tools in a simple package, agents can focus more on winning listings and selling homes faster, raising the bar for what buyers and sellers can expect from a home listing. The innovation behind Digital Pro is Matterport's state-of-the-art digital twins, which create the most accurate and immersive virtual homebuying experience on the market. Capturing each space in 4K 3D, a single digital twin can produce a floor plan, 3D virtual tour, and any number of HDR photos for every room, from any angle, at any time. With Digital Pro, any real estate professional can harness the power of digital twins in their marketing toolkit, allowing them to market more properties, more efficiently, and more easily, to the most interested buyers. "Digital Pro addresses an important unmet need for our customers to make our industry-leading digital twin technology more affordable and accessible to every property listing. Digital Pro marks an important first step in realizing that vision," said RJ Pittman, Chairman and CEO of Matterport. "Matterport is now your convenient, one-stop shop for all property marketing needs with a state of the art solution for every type of property that's just a click away." "Our mission has always been to provide services that empower real estate professionals to offer a smoother buying and selling experience," said Brian Balduf, Vice President, Services, Matterport. "Matterport is often thought of as a premium service most suited for commercial spaces or luxury listings. With Digital Pro, we've packaged the value that sellers and agents have come to expect from Matterport in a low cost offering fit for most listings." The Digital Pro package includes: HDR Photos: From the digital twin, Professional Matterport Image Specialists compose the most stunning views of all the major selling points in the property. 3D Tour: An immersive 3D model enables prospective buyers and any of their friends and family to virtually tour the property from anywhere at any time, without ever having to leave the comfort of their own home or disrupt the seller or their plans. 2D Floor Plan: Dimensionally accurate, easy to view floor plans are automatically created from the visual and spatial data associated with the digital twin, presenting properties in a simple layout that helps illustrate flow. Preview Video: A 10-15 second video provides a quick view of the property, ideal for promoting listings on social media or in advertising. To learn more about Matterport's Digital Pro offering, visit: http://www.matterport.com/digital-pro. About Matterport Matterport, Inc. (Nasdaq: MTTR) is leading the digital transformation of the built world. Our groundbreaking spatial data platform turns buildings into data to make every space more valuable and accessible. Millions of buildings in more than 177 countries have been transformed into immersive Matterport digital twins to improve every part of the building lifecycle from planning, construction, and operations to documentation, appraisal and marketing. Learn more at Matterport.com and visit our Discover page to browse a collection of digital twins captured by our customers.

iGUIDE and HouseLens Announce Partnership
WATERLOO, Ontario - Nov. 9, 2022 -- iGUIDE, an industry leader in 3D tours and floor plans for residential real estate, announced today a partnership with HouseLens, an on-demand real estate data capture and visual marketing company. "We've been excited to announce this partnership," said Michael Vervena, VP of Sales & Marketing at iGUIDE. "We're looking forward to collaborating with HouseLens and bringing iGUIDE to more real estate agents across all major regions in the USA." Through HouseLens, a visual capture service for commercial and residential real estate, iGUIDE will now be able to expand and offer more regional coverage for Real Estate agents to access. HouseLens is the real estate visual marketing service arm of Seek Now, Inc., the nation's leading provider of on-demand, ground truth insurance inspections and real estate data capture. "This strategic partnership is bringing our real estate agent base more options to reach more buyers and provide them with the information they need while leveraging the tools and technologies to be more successful, which is using iGUIDE's 3D virtual tours and floor plans," said David Pedersen, EVP of Enterprise Growth & Strategy at Seek Now. "We're excited to see where else we can introduce this tool to our customers in the future." iGUIDE offers a comprehensive set of features to enhance any listing including accurate floor plans, room measurements, ANSI-Z765-2021 compliant square footage, immersive 3D virtual tours, neighborhood details, and more. iGUIDE empowers homebuyers with the information they want in order to make better-qualified decisions faster. iGUIDE uniquely provides agents with the tools they need to stand out from the competition and help them get more listings and referrals. For 14 years, HouseLens has been capturing homes and businesses across the US to give real estate agents and business owners stunning professional photos and videos to help market their listings in a more visually pleasing way. The artists are highly skilled in the field of professional and HDR photography, professional videography, drone photography/videography, 3D real estate modeling, and much more. iGUIDE and HouseLens will be co-exhibiting at NAR on November 11, 2022. To learn more about the collaboration visit houselens.com/iguide. About iGUIDE Founded in 2013, in Kitchener, Ontario, Canada, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering immersive 3D virtual tours and extensive property data. iGUIDE is the most efficient system to map interior spaces and features accurate floor plans, measurements, and reliable property square footage. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to digitally navigate and explore built environments. To learn more about iGUIDE and its services, visit goiguide.com. About HouseLens HouseLens is the real estate visual marketing service arm of Seek Now, Inc. Introduced in 2008, HouseLens is the nation's largest provider of full-motion walk-through listing videos, professional photography, 3D models, agent video bios, broker promotional videos, and more. To learn more, visit HouseLens.com.

CubiCasa Announces New, Free Product Designed to Make Floor Plans Standard in U.S.
Revolutionary smartphone home scanning app offers first-of-its kind pricing model to deliver a better experience for real estate professionals and homebuyers nationwide SAN JOSE, CA - August 4, 2022 -- CubiCasa, a global-reaching real estate software company headquartered in Oulu, Finland, will now be providing a free floor plan option for its mobile floor plan scanning technology in the United States, available on the App Store and Google Play Store. Thanks to recent advances in its cutting-edge computer vision technology, CubiCasa now offers a free version in the U.S., with lower pricing for all products, globally. This move is designed to make floor plans ubiquitous in the U.S., something that the market has needed for some time but has never had a clear path to reach. According to a report from the National Association of REALTORS®, homebuyers consider floor plans the top most desired feature on a home listing, after standard listing photos and property data. However, only a small share of home listings in the U.S. have floor plans today, whereas in many other countries around the world, they are standard because of the massive benefits they create for a better functioning real estate market. The inclusion of a floor plan can make a property listing more attractive, contributing to a higher sales price and faster closing time, and provide real estate agents, real estate photographers, appraisers, mortgage lenders, home insurance carriers, homeowners and homebuyers with a better experience throughout the homebuying process. "Despite significant consumer demand for floor plans, they're still a niche product in our country," said Jeff Allen, President of CubiCasa. "In other real estate markets around the world, floor plans are quite common, and we think it's time the U.S. caught up. With our recent technology advancements, we're now in a position to make our product more accessible than it's ever been. By offering a free version of our mobile scanning technology in the U.S., we're helping potential buyers make more informed decisions, while empowering agents and sellers to market their properties more effectively, and supporting a modern valuation process for both appraisers and lenders. We envision a future where every property in America has a floor plan." By making it easier than ever to produce a floor plan -- and now at no cost in the U.S. - agents are using CubiCasa's technology to make their listings more attractive and competitive to potential buyers, despite the changing market conditions. The app has been adopted by the MLS community, major real estate brokerages and individual agents alike. "We love how easy-to-use CubiCasa's product is," said Annie Ives, CEO of TheMLS.com, one of the nation's larger Multiple Listing Services. "CubiCasa's new free floor plan option and lower pricing makes it even easier to be adopted by our agents, and to forge a partnership between the MLS community and CubiCasa." "We're very happy that we found CubiCasa," said Trey Miley, a broker and owner of 1 Percent Lists Legacy. "The app is simple to use, accurate, and really takes the guesswork out of collecting property measurements. Within a few minutes we can complete a scan and move on to our next appointment, saving valuable time. CubiCasa's state of the art technology has allowed us to spend more time on what we do best, and helps show clients that we use the best tools out there to get their home sold." As the GSEs continue to roll out new programs to drive appraisal modernization in the industry, quality Gross Living Area (GLA), floor plans and property data are essential to powering that transformation. CubiCasa will be offering upgrades to each free floor plan, available on every scan. These add-ons include adding fixed furniture and feature details to the floor plan, American National Standards Institute (ANSI)-aligned GLA outputs for the appraisal process, and an expedited six-hour delivery window. Users can produce a floor plan using CubiCasa's technology on their own, or can access the Company's deep network of more than 2,000 certified photographers across all 50 states, who are available to help add value to a listing. CubiCasa's mobile capture technology, which has produced more than 1 million floor plans to date, can be used without prior training by anyone with a smartphone. From a simple walk-through of a home, the technology produces a highly-precise floor plan sketch with the option to calculate GLA aligned with ANSI standards. Square footage is the second-highest driver of a home's value (the first being location), and CubiCasa's technology helps minimize inconsistencies and variations in the property data collection and inspection process. About CubiCasa Headquartered in Oulu, Finland, CubiCasa is the global market leader in mobile indoor scanning and is known for its fast and easy-to-use floor plan app on the App Store and Google Play Store. CubiCasa's technology is used in 172 different countries and has helped create over 1 million floor plans to date. CubiCasa provides technology for the real estate, appraisal, and mortgage industries and is on a mission to digitize real estate. Learn more at www.cubi.casa.

Zillow expands and improves AI-powered interactive tours, helping home shoppers move with speed and confidence
The next generation of Zillow surfing uses an AI-generated floor plan to bring together listing photos and 3D tours for a more authentic and seamless virtual home-shopping experience SEATTLE, June 15, 2022 -- Zillow surfing 2.0 is here. At a time when so many people are rethinking where and how they want to live, home shoppers in major markets across the country can get a deeper sense of a home than ever before without stepping foot inside. Zillow's AI-generated floor plan — powered by Zillow tech but available to use for free on listings anywhere — serves as a dynamic guide to give shoppers digital insight and detail so they can more quickly and easily narrow their search to only the homes they love and want to see in person. Now, Zillow uses machine learning to not only generate floor plans, but also imports each listing photo and places it on the floor plan, giving shoppers an in-person perspective of a home's shape and flow that simply scrolling through can never do. "Zillow surfing has always been about imagining all the possibilities a move could bring, and Zillow surfing 2.0 is bringing those possibilities to life in a much more interactive, realistic way," said Josh Weisberg, vice president of Zillow's Rich Media Experience team. "Now shoppers can act more quickly and confidently, whether they're searching in their own neighborhood or hundreds or thousands of miles away. We're pushing the boundaries of what home buyers and renters can expect when shopping for a home online." For buyers and renters, Zillow's AI-generated floor plan means navigating more seamlessly and naturally through photos, a 3D Home tour and other listing information, getting a remarkably accurate sense of a home's flow and space. An hour of teleporting through interactive floor plans on Zillow can replace an afternoon, or longer, of scheduling tours and driving around town to see homes in person. More than half (56%) of buyers agree they wasted time on their home search by viewing properties that they would have skipped if they had understood the floor plan before their visit. Almost three-quarters (74%) agree that a dynamic floor plan helps them determine if a home is right for them.1 The pandemic and the supercharged housing market that followed drove rapid adoption of tech tools that have fundamentally changed the way people buy and sell. With more virtual tours on Zillow listings than ever before, it's easier to explore and picture life in a home. Shoppers can evaluate homes from the comfort of their couch — assessing condition, validating details, layout, size and orientation — to make the most of their time. Or they can relive an in-person tour without traveling for a second visit. That speed is critical in today's ultracompetitive market, when homes are selling in just a week nationwide, and as quickly as four days in some areas. For agents and landlords, this new and expanded technology means bringing a listing to life and showing homes to more serious and interested shoppers. Eighty-one percent of buyers and 71% of renters said they were more likely to visit a home if the listing included a floor plan they liked. Zillow uses panoramic photos captured by an agent or photographer with the free 3D Home app and a 360-degree camera, and then applies the company's computer vision and machine-learning models to generate a 3D Home tour and interactive floor plan. This includes AI-predicted room dimensions, square footage and the location of the listing photos relative to the other media. And now, it also imports every listing photo and places them on the floor plan to more easily navigate and get a feel for the home. The floor plan, 3D tour and photos are automatically uploaded to the listing on Zillow and Redfin, and can also be added to the MLS, embedded in a website, or shared via email or social media. That's especially important for agents using Zillow's immersive virtual tours as a cost-effective way to showcase and share listings and generate more leads. In a survey this spring, 71% of sellers said they are more likely to hire an agent who includes virtual tours and/or interactive floor plans in their services. And three-quarters of sellers said including a floor plan was a highly important characteristic for their listing. "Immersive floor plans give agents the ability to build a connection between potential buyers and listings prior to any showings," said George Laughton, founder of the Laughton Team in the Phoenix area. "They give buyers a sense of familiarity and make them feel as though they've been in the home before, helping them establish a stronger emotional connection with the home." 1 According to data from the Zillow Consumer Housing Trends Report. The survey was fielded between March and August 2021. About Zillow Group Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting or financing with transparency and ease. Zillow Group's affiliates and subsidiaries include Zillow®, Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing Services™, Trulia®, Out East®, ShowingTime®, Bridge Interactive®, dotloop®, StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).

iGUIDE Partners with Floorplanner to Make Virtual Space Planning Easier and More Efficient
Kitchener, Canada, August 07, 2020 -- Planitar Inc., makers of the iGUIDE camera and software platform for capturing and delivering immersive 3D virtual tours and extensive property data, today announced their partnership with Floorplanner -- a fully browser-based 2D and 3D space planning tool. With this new partnership in the growing virtual real estate space, iGUIDE users will now be able to export floor plans directly to Floorplanner, to make use of the company's space planning tools without having to input the floor plan manually. "iGUIDE is known for quickly creating detailed and accurate floor plans that are used for planning or marketing a property. This newly added Floorplanner integration takes the utility of iGUIDE to the next level and opens up even more possibilities," said Alexander Likholyot, CEO of Planitar Inc. "We are very excited about offering this value-add to our customers and partners, who will now be able to use their iGUIDE to leap from present into the future by planning and customizing their space and visualizing the results as 3D renders before any physical changes are made." Residential Real estate needs are changing due to social distancing, and understanding or planning a space remotely through virtual tools will now be made possible by iGUIDE's enhanced solution, using Floorplanner. This means home buyers can virtually plan their new home before they move in. Commercial and business property owners with an iGUIDE can also benefit by replanning existing spaces to accommodate the "new norm" more easily. This includes updated seating plans and office furniture layouts to achieve proper physical distancing. Gert-Jan van der Wel, co-founder of Floorplanner.com mentioned, "Floorplanner was created to offer easy 2D and 3D space planning without the hassle of using complex 3D CAD software, to render interactive floor plans that could be virtually staged. With partners like iGUIDE joining our mission, the opportunities it presents are limitless." He further added, "Floorplanner will allow iGUIDE users to plan the placement of furniture, decorations, cabinets, and appliances, as well as, experiment with area rugs, flooring, and wall colors. Easy virtual staging with a wide variety of 3D customizations to present a dream space, would now only be a few clicks away." The new feature has already been tested and is now available for use by all iGUIDE service providers to offer to Real Estate Professionals and will bring more value to the home buying process. About iGUIDE Founded in 2013, in Kitchener, Ontario, Canada, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for connecting people with essential property information. iGUIDE is the most efficient system for mapping interior spaces that features immersive 3D tours, accurate floor plans, room dimensions, and reliable property square footage calculations. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to digitally navigate and explore built environments. About Floorplanner Floorplanner was founded in 2007 by 3 architects and a civil engineer who strongly felt that 3D CAD software could be simpler, lighter and more accessible. So, with a small team we created our first version. Floorplanner was the first fully browser-based 2D & 3D planner, and since then over 20 million users worldwide have joined the floorplanner community for work, school, or personal portfolios. Floorplanner is based in Rotterdam (The Netherlands) where we work with a talented team of around 25 people. We are self-funded, profitable, and our revenue has been growing for the last 10 consecutive years. This allows us to continue making deep investments in our platform according to our long-term vision, improving the experience for every Floorplanner user.

Give your clients the power to digitally measure anything within a 3D property tour
Imagine if prospective buyers or tenants could virtually measure anything in your listing to see if their belongings would fit? Announcing Measurement Mode from Matterport, a new capability that enables you to share measurements you've taken in a Matterport 3D tour with your clients. This allows them to measure walls, floors, windows, doors or furniture with a simple click or tap on a PC or mobile device - no account registration required. Try it for yourself.

PlanOmatic Expands Tech Capabilities and 3D Services with Walkthrough Acquisition
PlanOmatic, a national real estate photography and floor plan provider, has acquired Walkthrough, a Colorado-based real estate marketing service provider, the company has announced. The acquisition couples best-in-class service from both companies, including PlanOmatic's national presence and Walkthrough's low-effort process, which handles orders from live scheduling to media delivery, entirely online. DENVER (MAY 19, 2019) -- Headquartered in Denver, Colo., PlanOmatic provides the real estate industry with marketing services, including photography, interactive floor plans, virtual staging, aerial photography and digital marketing in 35 states across the US. Prior to the acquisition the company did not offer services in Colorado. The combined talent-base will position PlanOmatic as a leading photography, floor plan and 3D tour provider. The transaction promotes PlanOmatic's strategy to invest in technology-driven acquisition opportunities that build on the company's high standards for both visual marketing products and their supporting tech platforms. "The technology Walkthrough has built, combined with PlanOmatic's amazing operations team, will provide one of the best services and experiences in the industry," said Pascal Wagner, Founder and CEO of Walkthrough, "not only in Colorado but across the US. I'm excited for what's to come next." PlanOmatic will acquire Walkthrough's operations, including its products, services and technology. The newly founded subsidiary will continue to function independently under PlanOmatic as their original brand. Walkthrough clients will still enjoy the same existing prices, services and photographers under the new ownership. Kellie Smith, Head of Operations, will remain a member of the Walkthrough team and will continue supporting client and photographer needs. "We've always admired the efficient processes Walkthrough has built, and the quality and support standards they have set." Kori Covrigaru, PlanOmatic CEO stated, "The acquisition puts the most talented photographers in the state and incredibly powerful technology under the same roof, which will ultimately benefit our clients across the country." PlanOmatic was advised on the deal by King & Spalding LLP. Learn more about PlanOmatic at planomatic.com Learn more about Walkthrough at getawalkthrough.com About PlanOmatic PlanOmatic provides the real estate industry with marketing services, including photography, interactive floor plans, virtual staging, aerial photography, and digital marketing. With a network of over 200 photographers in 35 states and an automated ordering process, PlanOmatic is positioned to be every broker's marketing solution for every listing. Founded in 2005 and headquartered in Denver, PlanOmatic serviced more than 73,000 properties nationwide in the past year alone. The company has been named the last four consecutive years as one of Inc. 5000s "America's fastest growing companies." For additional information about PlanOmatic call 720.414.2778 or email [email protected]

LeadingRE Names PlanOmatic as Preferred Marketing Solution
CHICAGO – January 16, 2018 – Leading Real Estate Companies of the World® has selected PlanOmatic as a preferred provider through its Solution Group program, which presents top business resources to its global community of 565 real estate firms. PlanOmatic provides professional real estate photography shot by industry veterans, with a network of 130 photographers in 32 states. The company's comprehensive marketing services also include interactive floor plans, virtual staging, aerial photography, 3D walkthroughs and digital advertising with an automated process that delivers materials within two days. "PlanOmatic offers a seamless system for delivering beautiful photography and other valuable marketing resources, which an agent can easily use on every listing," said Robin LaSure, LeadingRE vice president of corporate marketing. "With a focus on prompt delivery and customer experience for both the agent and the home owner, PlanOmatic is a welcome addition to our program." Kori Covrigaru, PlanOmatic co-founder and CEO, adds, "We founded PlanOmatic because we believed in the power of photos to not only grab buyers' interest and help get the home sold, but also to create a connection between the seller and their brokerage. We also thought the process of getting amazing photos for every listing should be smooth, professional and friendly. We will offer these same sentiments to the LeadingRE network as a Solutions Group member." PlanOmatic will be exhibiting during LeadingRE's upcoming Conference Week, January 29-February 2 at Wynn Las Vegas, where they will also be photographing the event. Learn more about PlanOmatic at www.planomatic.com. Learn more about Leading Real Estate Companies of the World® at www.LeadingRE.com. About PlanOmatic PlanOmatic provides the real estate industry with marketing services, including photography, interactive floor plans, virtual staging, aerial photography, 3D walkthroughs and digital marketing. With a network of 130 photographers in 32 states and an automated ordering process, PlanOmatic is positioned to be every brokerage office's marketing solution for every listing. Founded in 2005 and headquartered in Denver, PlanOmatic serviced more than 73,000 properties nationwide in the past year alone. The company has been named the last three consecutive years as one of Inc. 5000s "America's fastest growing companies." For additional information about PlanOmatic call 866.599.7526 or email [email protected]

FloorPlanonline.com and the Greater San Diego Association of Realtors Partner to Offer Member Benefits
San Diego, CA - February 17, 2016 — FloorPlanOnline.com, pioneers of the Interactive Floor Plan Tour and a national Real Estate marketing firm, has been selected as a Member Perk for the Greater San Diego Association of REALTORS®. This arrangement provides  members significant discounts on the FloorPlanOnline marketing system and provides leading edge listing tools, photo content and 2D/3D floor plans to help agents win more listings and feature their listings online to prospective San Diego home buyers. FloorPlanOnline provides both self service tools and on-site full service photography and floor plan services throughout San Diego. “Real Estate agents are always looking for ways to differentiate themselves at the time of a listing appointment, and then unique ways to market the properties online with the right content experience buyers want to see. FloorPlanOnline’s Subscription program gives agents a simple, effective and affordable way to produce 2D and 3D interactive floor plans on all their listings, along with all of the other traditional media like HD photos, slideshow videos and property brochures with integrated floor plans. It also provides a comprehensive set of marketing tools to promote their listings and themselves, online and offline, that gets leads all under one roof, and that gets agents noticed across the Internet.” said Kris Cone, CEO and Co-Founder of FloorPlanOnline. The FloorPlanOnline special offer for San Diego REALTORS®  allows Subscribers to upload their photos (or their favorite photographer’s photos) to create unlimited HD photo and video tours. In addition, subscribers can now draw floor plans for FREE and the system automatically creates a companion 3D FloorPlan Model with RoomPlanner. No other tour system includes FREE floor plans that can add 3D models to a listing in minutes with cool ways to decorate the plan in real-time.  The 3D RoomPlanner also allows prospective buyers to drag and drop furniture and décor items onto the plans from the 3D product gallery, change the floor type or wall colors, or even experiment with adding or removing walls.  It’s a visualization engine just like you see on those home improvement shows on TV, yet it's for the buyer’s prospective home!  In the future, all of this great content can eventually be transferred into a user’s HomeDiary.com account to help them manage their most valued asset. The floor plan tool can even be used to trace over existing floor plans, like a hand drawn sketch, or even a Matterport top view scan or an appraisal's sketch. Any background image will work and it can be scaled in seconds using just one wall measurement. FloorPlanOnline also provides a clean up service and enhanced 3D visualization for a small additional charge - just upload your draft floor plan or a raw sketch and we do all the computer work to make it look amazing, just like you see at our sample tour. Floor Plans can be enhanced from the standard 2D black and white version to include colored floor plans or even staged with furniture, all editable on a do-it-yourself basis in real-time with the click of a button! Professional photography and floor plan services are also available throughout San Diego for premium HD photos, onsite floor plan construction, Matterport 3D Showcase tours, aerial photography and videos and walkthrough videos. “SDAR is pleased to be able to offer our members such a wonderful tool to help them be successful in their business,” said Michael Mercurio, CEO.  “We are excited to see the results from this comprehensive marketing tool”. To find out more please visit the Greater San Diego Association and Member Perk Page and click on the FloorPlanOnline banner. You can also visit www.floorplanonline.com/sdar. About FloorPlanOnline FloorPlanOnline® created the Interactive FloorPlan Tour over a decade ago to fill the gap in the market created by traditional virtual tour services – namely, the inability to see the property layout before an actual site visit. Our products save the Buyer, the Seller, and the Real Estate Agent valuable time and provide them the top 2 requested content items (big photos and clear, legible floor plans) in a fast loading, easy to navigate interface that can be linked to any website or embedded in a blog or agent/company website. Because our roots stem from veterans of the real estate and Internet industries, we recognized the needs of the Buyer/Agent could be satisfied using today’s advanced software technology and the Web. FloorPlanOnline® has been used for residential and commercial real estate listings, Vacation properties, leases, retail centers, land development, universities, hospitals, resorts and even small businesses. Our Products include 2D and 3D Interactive Floor Plans with a 3D design tool as well as HD photos and videos, Mobile Tour Formats and printable brochures. We also provide marketing tools for Social Media sharing (via our Facebook app) and smart tour syndication including Brandkeepr and Lead Capture, including a Craigslist Ad Poster.  The whole marketing system, or just the 3DRoomPlanner, are also available for license to meet specific use scenarios. About Greater San Diego Association of Realtors With more than 12,500 members, the Greater San Diego Association of REALTORS® is the largest trade association in the county. We help our members, who adhere to a code of ethics and professional standards, sell more homes. We also help people realize the dream of home ownership, and we are dedicated to protecting private property rights. You can follow SDAR on Facebook, Twitter and YouTube.

Floorplanner.com Adds Color and Transparency to Their 2D and 3D Floor Plans
Floorplanner.com provides custom wall color and wall transparency in their 2D and 3D floor plans. Floorplanner allows real estate professionals to generate floor plans of their listings in 2D or 3D and allow home buyers to virtually customize the house to fit their personal look, feel and even see furniture spacing. The difference between the 2D view and the 3D view can be seen below: Custom Color In their blog, they mention that the most requested feature (even more requested than curving walls) was the ability of applying color to walls. About 20% of the questions in the last couple of months was, "How can I color my walls?" Floorplanner tested this functionality and created a way for their clients to custom color the walls in their floor plans. Now home buyers can visualize an existing home with the painting they intend to do. See below! Agents, brokers and home buyers can plan in 3D and just click on a wall to get the wall coloring menu. The actual picking of colors probably doesn't need any explanation, and if they don't like their chosen color, they can use the reset button to go back to the uncolored state. Floorplanner also added an RGB code field that allows their clients to copy and paste a color from one wall to another. Extra transparent As a bonus, Floorplanner also added a transparency setting. Now agents and brokers can play with the coloring of their space, but they can also make a wall more or less invisible to give a better impression of the interior. Both the color as the transparency are applied to only one side of a wall. This allows them to look into rooms from the outside using a transparent setting while the wall is still non-transparent when they look at this wall from inside. Learn more about Floorplanner.com.