iseemedia Teams with Indiatimes Mail to Offer SMS Email Service

TORONTO and MUMBAI, India, April 7 /CNW/—Feature phones will now offer user experience comparable with smartphones, following a recent tie-up between Indiatimes Mail and iseemedia, Inc., a leading provider of messaging and content handling technologies. The strategic partnership between both companies was announced today, and involves the integration of its ground-breaking iseemail™ software with IndiaTimes Mail.

The integration allows Indiatimes Mail users to easily migrate their web email activities to their mobile phones through iseemedia's agreements with Tata Teleservices Ltd. and Reliance Communications, two leading wireless service operators in India.

"This partnership with Indiatimes Mail is an important milestone for our Company in order to drive awareness and traction of our SMS services to our carrier partners in India," said Mr. Anthony DeCristofaro, President and CEO, iseemedia™. "Our carrier partners can expect a higher adoption rate for iseemail™ through one of India's most popular web domains, as they aggressively market the iseemail™ service to its customer base."

Indiatimes is one of the largest value-added services (VAS) providers to the telecom industry in India. It creates, aggregates and distributes information, utilities and entertainment to mobile users. Being operator-agnostic, its content is accessible to all the 175 million mobile users across the country.

Speaking about the latest development, a senior Indiatimes official and company spokesperson of Times Internet Ltd, said: "We are happy to associate with iseemail™. This partnership helps us meet a fundamental mobile consumer need to keep connected to mail via mobiles, and is a further step towards convergent service delivery vis-à-vis the accessing of emails on almost all types of mobile phones."

In India, the telecom industry is growing by leaps and bounds with an ever-increasing subscriber base. "We're observing a discernible trend among social mobile users who are driving the convergence of web content portals with mobile wireless services," said Mr. DeCristofaro. "Indiatimes Mail and iseemail™ together provide an ideal platform for better wireless email adoption and web content consumption," he added.

iseemedia's multi-platform email solution, iseemail, enables every mobile handset in India to act as a smartphone and enable users to check, download and retrieve email messages using the SMS interface. iseemail™ supports all types of email messaging systems in India through standard POP3, IMAP4 and Microsoft Exchange ActiveSync protocols. It also offers access to enterprise and consumer messaging from Microsoft Exchange, Lotus Domino, Gmail, Hotmail, AOL and more.

About Indiatimes:

About Times Internet Limited: Times Internet Limited, (TIL), is the Internet venture of India's largest media house—the Times Group. TIL made a foray into the Internet with a mission to create world-class Web products and services. Within a short span of time, the company has emerged as India's foremost Web entity, running diverse portals and niche websites. Over the years, TIL has led the internet revolution in India, seamlessly integrating content, community and commerce. TIL websites are among the fastest growing web-based networks worldwide. Indiatimes.com is TIL's flagship brand. India's largest internet portal encompasses telecom, e-commerce, online advertisement solutions, events and expert seminars. Touted the youngest ever "Business Superbrand", Indiatimes.com is undoubtedly India's preferred online destination for millions of surfers looking for a rich and diverse online experience. Indiatimes.com, the multi-faceted portal, commands more than 400 million page views per month.

About iseemedia:

iseemedia, Inc., is a software development company focused on the commercialization of a Service Delivery Platform (iseemail™) for delivering Blackberry-like email services to the mass market and an advanced Content Delivery Platform (iseedocs™) for rich media adaptation and extremely cost-efficient network delivery to mobile devices. The Company maintains a broad portfolio of issued and pending patents that cover content authoring, streaming and interactive viewing on mobile devices. iseemedia is publicly traded in Toronto (Symbol: IEE.V).

Contact Information:

David Berman
CFO, iseemedia, Inc.
Tel: (905) 761-5293
[email protected]

Yashmeen Barua
Press Contact, Indiatimes
Tel: 91-9811699757
Yashmeen.barua@ indiatimes.co.in