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Your Guide to Real Estate Hashtags in 2024
In 2024, an estimated 3.2 billion people will use social media worldwide. You know that using the right hashtags on social media can attract potential buyers and sellers. However, staying on top of the most effective real estate hashtags requires diligent research and savvy. This comprehensive guide for 2024 provides the latest and trendiest hashtags for different agents/brokers. You'll learn which hashtags perform best for targeting local markets, property types, services, and more. LET'S GO. Why You Need to Use Real Estate Hashtags in 2024 BLAH-BLAH-BLAH, I don't want to waste your time, nine important WHYs are here: Increased Visibility Targeted Reach Brand Awareness Engagement Boost Local Marketing Trend Awareness Community Building Content Organization Lead Generation Choosing the Right Hashtags for Your Target Audience Identify Your Target Clients To choose effective real estate hashtags, first, determine who your ideal clients are. Are you focused on buyers, sellers, investors, or all of the above? Identify the locations and property types in which they would be most interested. Monitor Popular Hashtags Once you know your target audience, monitor popular real estate hashtags to see which ones generate the most engagement. Tools like RiteTag, Hashtagify, and Keywee can show you the top real estate hashtags. Look for those that are most relevant to your business and clients. Test and Track Different Hashtags Try out different hashtags to determine which ones drive the most traffic and engagement for your social media posts. You may need to experiment with a mix of broad appeal and niche hashtags. Track the performance of different hashtags over time using analytics tools provided by the social networks themselves or third-party services like Sprout Social or Hootsuite. Stay Up to Date with Trends Real estate is an industry that is constantly changing, so the popularity of different hashtags will evolve. Pay attention to real estate social media influencers and see which new hashtags they are using. Check real estate industry reports on the latest social media trends. And reevaluate your hashtag strategy at least every six months to make sure you are up to date with the latest best practices. Measuring the Performance of Your Real Estate Hashtags To determine if the hashtags you are using are effectively promoting your real estate business, you need to track their performance. Impressions Impressions refer to the number of times your hashtags were seen on social media. A higher number of impressions means more visibility for your brand and listings. Engagements Engagements measure how many people interacted with your hashtags by liking, commenting, sharing, or clicking on them. Strong engagement shows your hashtags are resonating with your target audience. Aim for an engagement rate of at least 1-3% of your total impressions. If engagements are low, you may need to tweak your hashtags or content strategy. Conversions The most important metric is how many conversions your hashtags drive, such as website visits, lead captures or property inquiries. If your hashtags aren't generating conversions, they aren't achieving your ultimate business goals. The BEST and TOP real estate hashtags Now the best part! Remember, by millions, I mean total posts on social media. General real estate hashtags: #realestate (27.8M posts) #realestateagent (27.8M posts) #realestateinvestor (8.9M posts) #realestatelife (8.7M posts) #property (18.7M posts) #realty (9.2M posts) #housingmarket (5.4M posts) #homedesign (27.2M posts) #realestatetips (2.3M posts) #homeownership (4.2M posts) #broker (4.9M posts) #investment (42.1M posts) #luxuryrealestate (13.7M posts) #makememove (1.2M posts) #mansion (7.4M posts) #interiordesign (47.2M posts) #architecture (42.1M posts) #firsttimehomebuyer (6.4M posts) #fixandflip (3.2M posts) #foreclosure (1.8M posts) Real estate hashtags for buyers: #firsttimehomebuyer (6.4M posts) #buyeragent (2.1M posts) #homebuyer (7.9M posts) #dreamhome (29.2M posts) #findahome (4.2M posts) #househunter (17.8M posts) #makeahouseahome (5.9M posts) #newhome (21.3M posts) #realestatebuyers (1.1M posts) #relocation (4.7M posts) #preapproved (786.2K posts) #mortgage (13.2M posts) #closingcosts (421.1K posts) #homeinspection (1.3M posts) #movingday (3.9M posts) #firsttimehomeowner (2.4M posts) #openhouse (11.2M posts) #walkthrough (1.2M posts) #neighborhoodvibes (1.4M posts) #commuterfriendly (786.2K posts) Real estate hashtags for sellers: #homesforsale (13.8M) #realestateforsale (11.1M) #househunting (8.1M) #newlisting (7.9M) #forsale (7.4M) #dreamhome (6.9M) #sellingmyhome (2.9M) #movethemomin (1.3M) #nextchapter (1.2M) #propertyforsale (538.9K) #justlisted (489.5K) #openhouse (440.3K) #realestateseller (299.7K) #sellingfast (208.3K) #location [Location Type] (e.g. #lakehouse, #beachfront) #moveinready (182.5K) #motivatedseller (132.1K) #sellingmy [Property Type] (e.g. #sellingmycondo, #sellingmyranch) Real estate hashtags for renters: #apartmentforrent (5.8M) #rentals (4.2M) #rentalproperty (2.7M) #renterlife (1.7M) #forrent (1.5M) #houseforrent (1.2M) #apartmentliving (982.4K) #newrentals (681.2K) #renting (598.2K) #availablenow (421.1K) #nobrokerfee (168.2K) #petfriendly (162.9K) #inunitlaundry (138.5K) #cityliving (121.3K) #studioapartment (105.2K) #luxuryapartments (89.4K) #basementforrent (29.2K) #rentinghouse (18.7K) To view the original article, visit the Realtyna blog. Related reading How Many Hashtags to Use and 6 Other Instagram Tips for Real Estate Agents 9 Ways to Use Social Media to Make Your Website a Better Lead Engine Mastering Instagram: Best practices for real estate

From Inbox to Income: How to Increase Leads and Sustain Business Through Your Email
In today's digital age, where communication is predominantly conducted through electronic means, having a strong online presence (from your website to having an impactful social media presence) is crucial. Mastering the art of email communication can be the difference between thriving and surviving. We've all heard that staying engaged with past clients is one of the best ways for real estate agents to nurture and grow their real estate business. The good news is that there are endless ways to do this — holiday cards, client appreciation events, personalized gifts, and touch-base calls are just a few. But what can move the needle, without using a significant amount of resources? The convenient tool that is accessible right at your fingertips, your inbox! Let's dive into how your inbox can become the powerhouse for nurturing leads and fostering repeat business. Although high-quality graphics and catchy subject lines are important – we're getting real about building genuine connections and making every email count. Your inbox isn't just a tool to nurture the relationships you have, it opens up a world of opportunity to generate new leads as well. Here are a few tips for how to increase leads and sustain business through your email. Tip #1: Reach out and stay in touch, even when things are quiet As a real estate agent, you understand how imperative it is to build connections and keep them alive. Even if your clients are happily settled, a quick email can jog their memory about the incredible service you provided during their house hunt. Who knows? Their Aunt Sally or co-worker might just be the next big lead for your business. By casually reaching out, you stimulate a memory of their interactions with you, reminding them that you helped them during an extremely stressful and pivotal time. Anyone within their immediate sphere of influence then becomes a prospective buyer or seller, capable of perpetuating further lead growth for your business. Tip #2: Utilize real estate email templates Email templates are everywhere. They're like your secret weapon in the battle against time-consuming tasks. With templates for everything from open house invites to community event newsletters, they're a lifesaver. Setting up a drip campaign with these templates can free up hours of your week, leaving you open for those last-minute showings or scouting out new markets. Impactful email templates also give ideas on how to set up an open house invitation, present housing market data, and generate buzz around your brand by using proven design and content strategies with your branding. Tip #3: Don't lose your human touch Authenticity is key. It doesn't matter if you use a template or craft an email from scratch, it's essential to connect with your clients on a human level. Reach out to clients on a personal level – ask about their day, throw in a few emojis, and show them the caring side of your business. Showing empathy, even in an email, is also a great way to build a positive connection. If you decide to use a template, try adding general interest information about home design, the buying process, things to do at home, or anything else that displays you as a thoughtful expert in your area, and ensure the human touch is always present. Tip #4: Engage your audience Don't let your emails become one-way broadcasts. Encourage dialogue and interaction by inviting readers to respond with questions, feedback, or inquiries about properties. You could also incorporate polls, surveys, and quizzes to better understand the needs and priorities of your readers. By fostering two-way communication, you can build stronger relationships and will continue to earn the trust of your audience base. Tip #5: Segment your audience and provide value-driven content Not all contacts are created equal, and treating them as such can lead to missed opportunities. Segment your email list based on factors such as location, buying or selling intent, and stage in the sales cycle. By sending targeted messages to specific segments, you can tailor your content to address the unique needs and interests of each group, increasing engagement and conversion rates. This will also allow you to provide valuable content to each segment. For example, you can utilize your IDX feed to showcase properties to buyers in your segmented lists. Tip #6: Measure and optimize your performance Like any marketing strategy, email marketing requires ongoing monitoring and optimization to maximize its effectiveness. Track key metrics such as open rates, click-through rates, and conversion rates to gauge the performance of your campaigns. Use A/B testing to experiment with different subject lines, calls-to-action, and content formats to identify what resonates best with your audience. By analyzing your results and making data-driven decisions, you can continuously improve your email marketing efforts and achieve better outcomes over time. Your inbox is a simple yet powerful relationship online tool. It's excellent for engaging established clients, prospecting new buyers/sellers, and just staying generally connected with the homeowner community. Have a strong online presence by having an effective IDX website, have an impactful social media presence, and master the art of email communication and your business will be well on its way to thriving. To view the original article, visit the IDX Broker blog. Related reading 8 Ways to Leverage the Magic of AI for Real Estate Marketing 5 Tips for Better Email Open Rates, Plus PROVEN Plug and Play Subject Lines Friday Freebie: 60-day Trial of Constant Contact's AI-powered Marketing

7 Unexpected Marketing Wins You Can Achieve with a Virtual Tour
Budgets are tightening in today's real estate market, and your marketing budget is probably no exception. But before you cut back on specific marketing activities, take a look at the tools you already use — they may offer features you don't know about that can help you promote your listings at no extra cost. One of our favorite sources of hidden marketing features is the virtual tour. Not only do you get three major visual assets (an interactive 3D tour, listing photos, and a floor plan) from one photoshoot, but these platforms also offer a wealth of tools you can use to market your listing. Today, we're going to explore seven marketing wins you may not have known you could achieve with a virtual tour. And, bonus, these are things you can (and should!) talk about in your listing presentation to win over sellers (but more on that later). Let's dive in: 1. Create feature sheets Have an open house coming up? Help your listing make a lasting impression by offering printed feature sheets to attendees. There's no need to open Canva or Photoshop — your virtual tour solution can create this for you! Let's use 3D virtual tour provider iGUIDE as an example. Their platform automatically generates a visually appealing Feature Sheet with photos, a floor plan, and property info in just minutes. The feature sheets are generated as a PDF for easy printing or sharing online. 2. Share downloadable floor plans Did you know that listings with a floor plan spend 50% less time on the market, according to Zillow research? That's great news for agents who use 3D virtual tours, as most come complete with floor plans. Floor plans often mean detailed measurements of your listing have been taken, too — but check with your virtual tour provider to see how accurate these are. iGUIDE, for example, uses a time-of-flight LiDAR laser to capture accurate measurements of the space, which can be viewed directly on the tour. You can use these measurements in your listing. If iGUIDE is your virtual platform, visitors can see these detailed measurements in your virtual tour under the "Details" tab. There, visitors can also download a PDF of the floor plan. You can share these PDFs, too! They're easy to print, email, and upload to your website — or, if you convert them to image files, you can share them on social media. (See a sample PDF here or navigate to the "Details" tab below to see one available in a live 3D virtual tour.) 3. Highlight selling points or property features in your 3D tour One of our favorite virtual tour features is the ability to add tags throughout the tour to highlight your listing's unique selling points. Does your listing come with luxury appliances, like a Viking stove? Tag that in your tour to grab buyers' attention! It's the next best thing to showing off these features in person. Tags can include text, photos, and even videos — you can use whichever medium best highlights your listing's best features. 4. Share directly to social Sharing your listing on social media is an expected part of any marketing plan. Unlike photos or videos, it's not so easy sharing virtual tours, however. Technology to the rescue! Many virtual tour platforms, including iGUIDE, will generate snippets of your tour as an image file that you can share on social media. 5. Use as a landing page Using online ads to draw attention to your listings? No need to create a brand new landing page — just direct your ads to your virtual tour. This works well because virtual tour platforms, like iGUIDE, don't just offer a digital walkthrough of your listing. They also offer property details, detailed measurements, photos, local maps, and more — all branded to you and featuring your contact information. You can also promote your virtual tours in your offline marketing. Use a QR code or short URL that leads to your tour on yard signs, flyers, postcards or other printed marketing. 6. Impress your sellers with data We're going to switch gears. While previous items are about marketing to buyers, the next two are about impressing your sellers — the key to winning referrals, testimonials or repeat business from them in the future. When evaluating which virtual tour solution to use, ask if they offer analytics. iGUIDE, for example, provides data on how many people are visiting your tour, how they're interacting with it, which areas are getting the most attention, and how long viewers are spending in the tour. You can share this information with your sellers to show your value and demonstrate the marketing you are doing on their behalf. 7. Include tour data in your closing gift Your transaction may be drawing to a close, but that doesn't mean you can't stay top-of-mind with your client. If your virtual tour provider allows you to download your files, as iGUIDE does, you can give this data to your seller at closing. Load up the files on a USB stick that's branded to your business and include it in your closing gift. It's a nice gesture that plays on the nostalgia your sellers may feel about their old home — and it helps keep you top of mind for when they're ready to transact again. BONUS: A flyer to include in your listing presentations The items above are great talking points to cover in your listing presentation as part of your marketing plan! To help you start that conversation, we're including a downloadable listing flyer that you can incorporate into your listing presentations, courtesy of iGUIDE. Download the listing flyer now to help you win your next listing presentation! Then visit goiguide.com to learn more about