September 11 2012
As a real estate agent, using social media to market and grow your business can seem daunting. However, in today's online driven world, developing a working strategy to build your social media presence is imperative.
To the real estate professional willing to commit long-term, social media provides substantial benefits including expanded influence and a boost in credibility. In order to identify and connect with your target audience, you first need to understand:
Once you answer those two questions, you must work to establish a powerful online presence. Keep in mind, it is better to be consistently active in a handful of social networking sites rather than taking on too many at once and creating an inconsistent and at best, mediocre presence.
Creating your social media strategy begins by understanding each social site and your goal behind it. From there you will determine action steps required to meet your goals.
What results do you want to achieve? For example:
Your next step is creating a strategic action plan. This should not take you any longer than 30 minutes to complete. Determine how you will:
If the possibilities of one connection expanding into thousands, connecting directly to your target audience in a professional atmosphere and speaking with the power players within your industry sound appealing, then LinkedIn is the platform for you. Take a few moments to assess your current LinkedIn profile and ensure that each area is complete. Once you have filled in all necessary data, move on to:
Twitter provides a unique challenge for many marketers. In 140 characters or less, you must craft both a succinct and compelling reason to take action.
Save time and energy by automating a portion of your posting and content syndication process. There are many time saving tools and systems that curate content designed specifically for the real industry.
You can also use:
Your social interaction whether it is on Facebook, Twitter or LinkedIn should be an extension of what you and your brand represent. Let your social presence be a constant reminder to prospects, past clients and referral partners that you have created a realm where they can openly share and be heard. Your sole goal is to offer tremendous value and be the resource they call upon when they are ready to make a move.
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